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2014 MHI’s Congress & Expo Report. Freddie in MH. Jim Clayton Video! Sam Zell, homeowning will fall. MH National Awards. Sun Q1. Content Marketing. HR1779. More!—- 5/4/2014

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In this issue: 2014 MHI’s Congress & Expo Report. Freddie in MH. Jim Clayton Video! Sam Zell, homeowning will fall. MH National Awards. Sun Q1. Content Marketing. HR1779. More!–


In this issue: Manufactured Housing Headliners, Newsmakers and Exclusives!


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WHAT’S NEW IN THE BLOGS

NEW! In The Masthead, Publisher L. A. ‘Tony’ Kovach writes, Post 2014 MHI Congress and Expo, Private Party Report
CURRENT In The Masthead, Publisher L. A. ‘Tony’ Kovach writes, Las Vegas = Lost Wages; Now that’s Marketing, Sales and Management!
CURRENT In The Industry Voices, Appalled by Gary Rivlin’s New York Times Article on “The Cold, Hard Lessons of Mobile Home U”
NEW! In The Cutting Edge of Online Marketing, Content Marketing World!
CURRENT In The Cutting Edge of Online Marketing, Marketing Lessons for Manufactured Housing? Forbes Reports Online Ad Revenue vs. Broadcast TV
NEW! In The Words of Wisdom, Seeing beyond the fog
CURRENT In The INspirations, The American Conundrum
CURRENT In The INspirations, Avoiding Rattlesnakes
ALWAYS NEW! Corporate Press Releases always has the latest in Manufactured Housing Corporate Press Releases, updated as we get them. Make this your first stop every day and check in regularly to keep up-to-date.
ALWAYS NEW! MH Living News always has the latest in Manufactured and Mobile Home Business To Consumer News Tips and Views you can use, updated as we get them. Alerts to important news items too! Make this your first stop every day and check in regularly to keep up-to-date.

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CHECK OUT THE GREAT MARCH FEATURED ARTICLES! Top pros have contributed 18 Featured Articles for you this month.Here are the March articles according to Subject Category, listed alphabetically. Take one a day for you and your team to learn and grow by. Be informed, inspired and encouraged for optimum success!

 

Featured Articles and Reports for Vol. 5, No. 6, 2014

Alphabetically by Category

 

COMMUNITY MANAGEMENT & FAIR HOUSING (LEGAL)

 55 and Older Mobile Home Park Rule Enforcement

by C. William Dahlin, JD

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A recent Hart King case result proved why it’s essential to have clear, properly documented rules in your park. Partner, Robert Williamson, completed a six day jury trial which arose out of a mobile home park faithfully implementing its 55 and older residency requirement.

Read more…

 

 The Bad Seed can impact Manufactured Housing

by Nadeen Green, JD

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I vividly remember from my childhood the movie “The Bad Seed” starring Patty McCormick as a child sociopath, capable of much evil. It was a well-crafted story, despite the censorship of the times, and quite impactful on me.

Read more…

 

 Are Your Residents in Manufactured Home Communities Growing Pot?

by Kurt Kelley, JD

Kurt Kelley

Recently, a California landlord was hit with a surprise electric bill for $140,000. Apparently, a tenant of the landlord had bypassed the electrical meter and was stealing electricity.

Read more…

 

 Do Those Waivers and Releases Really Work?

by Kurt Kelley, JD

Kurt Kelley

It’s not unusual to walk into a diner and see a sign that says, “Not Responsible for Accidents.” Does this really protect the restaurant owner? Are we so litigious now now that everyone needs one of these signs posted?

Read more…

 

 What Does $550,000,000.00 Buy Today?

by Rick Rand

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You read correctly; Five Hundred and Fifty Million Dollars! In one case that money buys a National Basketball League Team who finished their season with 15 wins and 67 losses.

Read more…

 

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

• A Cup of Coffee with…Jim Clayton

cup of coffee

1) Who, What and Where: (Your name and your formal title at Clayton Bank).

James L. Clayton, Chairman, Clayton Bank and Trust,  Chairman of American City Bank, Tullahoma, TN

Chairman of Clayton Foundation 

Read more…

 

• Donald Trump, Investors re Manufactured Homes and Communities

by L. A. ‘Tony’ Kovach

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We have a few sources in the MH ranks that insist that Donald Trump has already invested in our industry. In contrast, a Trump Organization VP tells MHProNews they’re “not in that sector;’” repeating that statement even after the evidence that Trump is ‘in’ MH was described to said corporate spokesperson, who asked not to be named.

Read more…

 

• ManufacturedHomes.com, MHProNews.com and Manufactured Housing’s 2014 Spring Video Festival!

by Brad Nelms and L. A. “Tony” Kovach

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If a picture speaks a thousand words, then moving and talking pictures – videos – speak even more! Check out this Spring 2014 Video Festival of Factory-Built Home Videos, courtesy of ManufacturedHomes.com, including some of the video interviews done in association with MHProNews.com.

Read more…

 

• Post-Easter Brings Hope and a Public Manufactured Home Show!

by Andrea Reichman

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It has been a long winter here in Ohio, but Spring is finally here.  This year the change in season is especially important because Spring is about Hope.

Read more…

 

• Developing the Positive, Academic View of Manufactured Housing and Influencing Public Perceptions

by Lisa Tyler

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Manufactured housing represents an affordable choice for low and moderate income families (Kolodinsky & Roche, 2009) and offers a potential solution to the affordable housing crisis (Dawkins & Koebel, 2010).

Read more…

 

 

MANAGEMENT

 

 

 Do you need to recharge your battery?

by Tim Connor

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Few people can go a hundred miles an hour – day after day after day – without a break of some kind. I don’t care how invincible you think you are, sooner or later we all need to step away from the plate and take a new perspective and get a different view of our life, career, day, year or whatever.

Read more…

 

MARKETING

 

 

 

• Back to Basics – How To Create A Marketing Plan For Your Manufactured Home Business or Organization 

by Joe Karns

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With all of the great new ways there are to market your business within today’s digital world, many business owners often lose sight of their core marketing plan.

Read more…

 

 

SALES

 

• What are you doing different in 2014?

by Tim Connor, CSP

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What can a lost sale cost you in sales revenue and personal income? Do you want to sell more factory built homes, or deliver more products and services in 2014 than you did in 2013?

Read more…

 

• Customer Lifetime Value, Part 1 – Upsells & Resells

by Scott Stroud

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A friend of mine, a well-known sales trainer, purchased a brand new home sometime back and told me of his experience. The purchase went smoothly, but upon moving in my friend was ready to add some features to his new home – a pool and pool house; a garage; some landscaping; finishing the basement.

Read more…

 

 

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MHSPIRIT IS ONLINE! MHSPIRIT, The Speaker, Trainer and Coaching Resource of MHMarketing Sales Management – is now available online to fill your manufactured housing, modular and prefab home building industry needs. Featuring Industry-leading speakers such as Tim Connor, L. A. ‘Tony’ Kovach, Scott, Stroud, Nadeen Green and others!  MHSpirit has the speaker, trainer or coach to meet your needs. Click here to see what MHSpirit can do to help you build YOUR Manufactured Housing business in 2014.


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HELP TIP THE SCALES FROM INDUSTRY STRUGGLE TO INDUSTRY SUCCESS! Association leaders, manufacturers, retailers, community owners, lenders or other Industry service providers or suppliers can benefit from reading The Manufactured Housing REVOLUTION. If you want to turn the corner from struggling to successful in this Industry, order this book for yourselves and select clients. BE the Revolution!


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