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Blood Moon. ELS Lost. UMH a hold. New MHC OK’d. Forbes, Lessons for MH? MHARR meets HUD. Investors Discovering MH. Dirty Laundry. MODs in Roundabout. More!— 4/16/2014

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In this issue: Blood Moon. ELS Lost. UMH a hold. New MHC OK’d. Forbes, Lessons for MH? MHARR meets HUD. Investors Discovering MH. Dirty Laundry. MODs in Roundabout. More!


In this issue: Manufactured Housing Headliners, Newsmakers and Exclusives!


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WHAT’S NEW IN THE BLOGS

NEW! In The Masthead, Publisher L. A. ‘Tony’ Kovach writes, Blood Moon
CURRENT In The Masthead, Publisher L. A. ‘Tony’ Kovach writes, Showcasing Good News and Correcting Bad News in Manufactured Housing
NEW! In The Industry Voices, Appalled by Gary Rivlin’s New York Times Article on “The Cold, Hard Lessons of Mobile Home U”
NEW! In The Cutting Edge of Online Marketing, Marketing Lessons for Manufactured Housing? Forbes Reports Online Ad Revenue vs. Broadcast TV
CURRENT In The Cutting Edge of Online Marketing, Comparing Web Traffic resources Alexa, Compete, Quantcast and ComScore Vs. Webilzer
NEW! In The Words of Wisdom, Had a miracle in your life today?
CURRENT In The INspirations, Avoiding Rattlesnakes
CURRENT In The INspirations, PMA
ALWAYS NEW! Corporate Press Releases always has the latest in Manufactured Housing Corporate Press Releases, updated as we get them. Make this your first stop every day and check in regularly to keep up-to-date.
ALWAYS NEW! MH Living News always has the latest in Manufactured and Mobile Home Business To Consumer News Tips and Views you can use, updated as we get them. Alerts to important news items too! Make this your first stop every day and check in regularly to keep up-to-date.

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CHECK OUT THE GREAT MARCH FEATURED ARTICLES! Top pros have contributed 18 Featured Articles for you this month.Here are the March articles according to Subject Category, listed alphabetically. Take one a day for you and your team to learn and grow by. Be informed, inspired and encouraged for optimum success!

 

Featured Articles and Reports for Vol. 5, No. 6, 2014

Alphabetically by Category

 

COMMUNITY MANAGEMENT & FAIR HOUSING (LEGAL)

 The Newest Chapter in the “Only in California” News

by C. William Dahlin, JD

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here are many jurisdictions within California that have forms of rent control for mobile home parks. This phenomenon of price fixing has infected many locations within California where there are an abundance of mobile home parks or ‘land lease manufactured home communities.

Read more…

 

 Where Are You From?

by Nadeen Green, JD

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Four such innocent words comprising a simple question. And this is a question I have asked of others many times. Travel for work throughout the U.S. in my “Fair Housing Lady” role and the opportunity to enjoy international travel as well have resulted in a variety of accents and vocal patterns entering my ear canals.

Read more…

 

 

FINANCING

• The Impact of Dodd-Frank on Manufactured Housing

by Harold D. Hunt, PhD

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New rules mandated by the Dodd-Frank Wall Street Reform and Consumer Protection Act (Dodd-Frank) took effect on January 14th and are expected to have a significant impact on residential mortgage markets.

Read more…

 

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

 

• Crucial Communications

by James Cook

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I am going to go way out on a limb and say that you feel frustrated, angry, maybe even hurt when you feel like somebody did not really hear what you were saying.

Read more…

 

• Dirty Laundry

by Stacey Epperson

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What is it about dirty laundry we don’t want anyone to see? Mine finds its way to my 50 year old Maytag washer every day. This relic is older than me, and it has worked hard.

Read more…

 

• Controversial New York Times article on ‘mobile homes’ and ‘trailer parks’ lands Frank Rolfe, Dave Reynolds and Mobile Home University in the Spotlight

by L. A. ‘Tony’ Kovach

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In the aftermath of the controversial New York Times article – The Cold, Hard Lessons of Mobile Home U by Gary Rivlin – has many MH Industry professionals reacting.

Read more…

 

• Let’s Be Positive!

by L. A. ‘Tony’ Kovach

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Let’s all put actions to our words! When we say, “let’s be positive,” the vast majority of whatMHProNews has published from our beginning in October 2009 has been positive, solution oriented stories and videos.

Read more…

 

• A Cup of Coffee with…Chet Murphree

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1) Who, What and Where: (Your name and your formal title at Deer Valley Homebuilders).

Chet Murphree, Vice President, General Manager, Deer Valley Homebuilders, Inc.

Read more…

 

 

MANAGEMENT

 

 

 Strategic Thinking Myths

by Tim Connor

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I am frequently amazed at how many intelligent, talented and well meaning executives and business owners often have blinders on that prevents them from accurately seeing their organization for what it really is.

Read more…

 

MARKETING

 

 

• Three Takes on Tunica 2014!

by Maria Horton, Tammy Fonk and L. A. ‘Tony’ Kovach

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After returning home to a swarm of earthquakes in Southern California, I must admit that the rain, thunder and lightning that visited the Mississippi south of Memphis during our 2014 Tunica Show were not quite so overwhelming!

Read more…

 

• Get Your Business To The Top Of Google… …Guaranteed (!?)

by Joe Karns

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I know what you’re thinking.  This sounds too good to be true, right?  Must be a scam, right?  Actually, it’s not.  What business wouldn’t want to appear at or near the top of Google search results every time?

Read more…

 

• Your Business Image Matters, and Technology can Help!

by Brad Nelms

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Professionalism is an important element for success in any business, including all elements of manufactured housing (MH).  If you doubt that, imagine an hypothetical MH community (MHC) owner up north who never mows their lawns and doesn’t require their residents to do it either.

Read more…

 

PERSONAL REFLECTIONS, MOTIVATION and INSPIRATION

 

 Self-accountability – The Single most Important Trait Necessary for Enduring Success

by Tim Connor

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There are many traits that when embraced can contribute to enduring success. At last count when it comes to success, I found over; 2500 books, 3 million articles on the internet, 500,000 seminars of various kinds and 250,000 personal/career success coaches who proclaim they can guide your journey towards your dreams, desires and goals. That’s a lot of resources folks.

Read more…

 

• ZigOn Handling Critics

by Zig Ziglar

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I’m comfortable in saying that anyone who has ever done anything of significance has been, at one time or another, unfairly criticized by those who believe they deserve a reward for finding fault.

Read more…

 

SALES

 

• Gauging the Customer’s Intent

by Tim Connor, CSP

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Intent and intention seems to be a hot topic these days. Wayne Dyer has a book on the power of intention, Brian Klemmer has a book on intent and I am sure there are more out there that I haven’t read yet.

Read more…

 

• Be The One and Only in Your Market

by Scott Stroud

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One of the Top 5 Questions you as manufactured or modular home pros should be asking yourself now is: Why should your potential customers – buyers, renters, tenants, whatever – choose to do business with you rather than your competitor?

Read more…

 

 

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MHSPIRIT IS ONLINE! MHSPIRIT, The Speaker, Trainer and Coaching Resource of MHMarketing Sales Management – is now available online to fill your manufactured housing, modular and prefab home building industry needs. Featuring Industry-leading speakers such as Tim Connor, L. A. ‘Tony’ Kovach, Scott, Stroud, Nadeen Green and others!  MHSpirit has the speaker, trainer or coach to meet your needs. Click here to see what MHSpirit can do to help you build YOUR Manufactured Housing business in 2014.


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HELP TIP THE SCALES FROM INDUSTRY STRUGGLE TO INDUSTRY SUCCESS! Association leaders, manufacturers, retailers, community owners, lenders or other Industry service providers or suppliers can benefit from reading The Manufactured Housing REVOLUTION. If you want to turn the corner from struggling to successful in this Industry, order this book for yourselves and select clients. BE the Revolution!


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