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MH Fairy Tales v Roaring Ahead. Why Retailers/MHCs should go Tunica! GSE Reform, Ghorbani-Allen Fact Check. Deer Valley Jump. Drew’s Star. Canada’s Killam- More!— 3/19/2014

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In this issue: Fact Based Challenges. UMH Closes 8. Mortgage Coops vs. GSEs? Clayton & Duck Dynasty Race. Immigration status v. RedFlag. ELS Dividend. Minority Report. .. More!–


In this issue: Manufactured Housing Headliners and Newsmakers


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WHAT’S NEW IN THE BLOGS

NEW! In The Masthead, Publisher L. A. ‘Tony’ Kovach writes, Manufactured Housing’s Fairy Tales vs. Roaring Ahead
CURRENT In The Masthead, Publisher L. A. ‘Tony’ Kovach writes, Adding Zeroes and Fact based Challenges to the MH Status Quo
NEW! In The Industry Voices, Why Retailers and Community Operators should go to Tunica!
NEW! In The Industry Voices, Why the Continued Conflict?
NEW! In The Industry Voices, Unification Derailed; Suspicions
NEW! In The Industry Voices, Subsidized Housing vs. MHCs from an MHC Owner’s Perspective
NEW! In The Industry Voices, Not Panicking, even when in Deep Trouble
CURRENT In The Industry Voices, Dynamic Performance and Excellent Speakers
NEW! In The Cutting Edge of Online Marketing, How to Sell More Manufactured Homes
CURRENT In The Cutting Edge of Online Marketing, Hard Truths and Dominating Your Local Market
NEW! In The Words of Wisdom, Enthusiasm – the key to enduring success
NEW! In The INspirations, Feeling vs. Thinking
CURRENT In The INspirations, PMA
ALWAYS NEW! Corporate Press Releases always has the latest in Manufactured Housing Corporate Press Releases, updated as we get them. Make this your first stop every day and check in regularly to keep up-to-date.
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CHECK OUT THE GREAT MARCH FEATURED ARTICLES! Top pros have contributed 18 Featured Articles for you this month.Here are the March articles according to Subject Category, listed alphabetically. Take one a day for you and your team to learn and grow by. Be informed, inspired and encouraged for optimum success!

 

Featured Articles and Reports for Vol. 5, No. 6, 2014

Alphabetically by Category

 

COMMUNITY MANAGEMENT & FAIR HOUSING (LEGAL)

 BYOD Policy – Does Your Company Need One?

by David Christopher Baker, Esq.

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Laptops, cellphones, iPads, iPods; we’ve all got one. Most of us have more than one. And, we bring them to work. Bringing them to the office is not the problem. It’s what we do with them that can cause problems.

Read more…

 

 Immigration Status and Housing versus Red Flag Policy Requirements; What can Landlords Ask?

by Elizabeth J. Birch, JD

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Asking landlords to enforce immigration laws makes about as much sense as requiring grocers to demand a green card before selling a gallon of milk.”

Read more…

 

 Confessions of a (partially) reformed MHC Lawyer

by Robert Coldren, JD

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Doesn’t it bug you when you don’t get a straight answer to a question? It bugs me. I’ve been handling legal stuff for manufactured home community owners for most of my life (over 30 years), and for the past 6 years have been a community owner myself.

Read more…

 

 You’re in the Crosshairs (Yes, You Are…) – Part One

by Nadeen Green, JD

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I sometimes wonder how many in the manufactured housing industry are aware not only of the requirements of the fair housing laws, but also that those who advocate for and enforce these laws have this industry in their sights.

Read more…

 

 Promoting Your Community: The “Catch Me” Program

by Chrissy Jackson

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Employees respond to praise. They especially respond to praise for the things they do that they think no one sees or appreciates. This program, as outlined on the next several pages, enables that to happen naturally.

Read more…

 

• Manufactured Home Community Project Focus Series, Project #2, The Lakes, Port Huron, Michigan

by Don Westphal

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This will be the second in a series of articles on manufactured home communities, the first is linked here. For nearly fifty years, our firm has been preparing plans for land development projects of all types, but primarily in the field of residential community design.

Read more…

 

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

 

• The Tunica Manufactured Housing Show: A 17 Year Old Extravaganza…WOW!

by Keith Bennett

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What can you say about an event that just keeps getting better and better? That is has matured? Well, sure. That it has aged well? Of course.

Read more…

 

• A Cup of Coffee with…Jenny Hodge

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1) Who, What and Where: (Your name, formal title at the MHI/NCC and where you are based).

Jenny Hodge, Vice President – National Communities Council (NCC), Manufactured Housing Institute (MHI), Arlington, VA.

Read more…

 

• The Manufactured Home and Land Lease Community Advantages

by Sam Landy

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Regardless of price point, factory-built homes are the cost effective way to create quality housing. Based on factory built housing’s indisputable cost advantage, factory built homes should increase market share compared to other forms of housing.

Read more…

 

• Momentum Building for 2014 National Congress & Expo for Manufactured and Modular Housing April 29 – May 1, 2014 – Creating Opportunities – Building Success

by Manufactured Housing Institute

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The momentum and anticipation for the 2014 National Congress and Expo for Manufactured and Modular Housing is growing! You won’t want to miss this year’s “Congress & Expo” to be held on April 29 – May 1, 2014 at Caesars Palace in Las Vegas, Nevada.

Read more…

 

• An Interview with Brad Lovin, Executive Director of the North Carolina Manufactured Housing Association

by Matthew Silver

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North Carolina consistently ranks fourth in the nation in terms of manufactured home shipments. “The culture here has always been favorable to the industry.

Read more…

 

• State of the Industry – Affordability is the Key to Housing Recovery

by David H. Stevens

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Throughout our nation’s history, policymakers and housing industry professionals have negotiated the sensitive balancing act of consumer protection and access to affordable homes, whether rented or owned.

Read more…

 

 

MANAGEMENT

 

 

 Are you changing with the times? 

by Tim Connor

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I just finished reading a great book by Donald Walsch, When Everything Changes, Change Everything. Don’t be misled by the title. He doesn’t mean change a lot of stuff on the outside but that maybe changes are needed on the inside.

Read more…Read more…

 

MARKETING

 

 

• YouTube says 90% of Web will be Video! Manufactured Home Videos with News, Interviews that Move, Infuse and Amuse!

by L. A. ‘Tony’ Kovach

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ReelSEO says that Robert Kyncl, YouTube’s head of global partnerships, predicted that 90% of the web will be video. Kyncl also predicted that 75% of all new channels will be online in the next 10 years, and there has been 1 trillion – yes trillion – hits on YouTube in 2011 alone.

Read more…

• Why are CRM and Branding Important for You?

by Brad Nelms

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Millions of professionals have little or no knowledge of CRM. While many have heard of the word, ‘branding,’ they may not be clear on what it means or why good branding and CRM are important for driving profits and enhanced professionalism.

Read more…Read more…

 

• 5 Steps to Changing Buyer Perceptions

by Scott Stroud

scott-stroudFactory-built homes = affordable housing. There is no other; it’s only you.

So, you’d think you’d be shouting it from the rooftops and that there would be a line of buyers waiting to get your product, another line of government agencies asking what they can do to help us provide more homes for a housing-poor America…

Read more…

 

PERSONAL REFLECTIONS, MOTIVATION and INSPIRATION

 

 

• ZigOn Adding Zeros

by Zig Ziglar

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Ben Feldman is arguably the greatest life insurance sales person of all time. In his career he sold more insurance than some companies do, however, he struggled to get started and had difficulty selling a $5,000 policy.

Read more…

 

SALES

 

• Four ingredients for sustained sales success

by Tim Connor, CSP

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Factory built home sales pros, think about this. There are four significant areas when it comes to consistent high sales performance. They begin with these; self-image and self-esteem.

Read more…

 

 

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MHSPIRIT IS ONLINE! MHSPIRIT, The Speaker, Trainer and Coaching Resource of MHMarketing Sales Management – is now available online to fill your manufactured housing, modular and prefab home building industry needs. Featuring Industry-leading speakers such as Tim Connor, L. A. ‘Tony’ Kovach, Scott, Stroud, Nadeen Green and others!  MHSpirit has the speaker, trainer or coach to meet your needs. Click here to see what MHSpirit can do to help you build YOUR Manufactured Housing business in 2014.


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