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In this issue: Getting Results. Election Tea Leaves. Cavco, Deer Valley and Skyline gains. The View. Hall of Fame Hunting. Wood Import Law Needs Amendment. English MODs. Canadian MHC Reports Gains. FL Insurer Wants to Trim. Mobile Homes and Tornadoes. Terms of Engagement. New May Articles, much more! *** Visit the NEW redesigned MHProNews.com home page! *** April 2012 – New MHProNews Records! Visitors = 112,245 Page Views = 817,745 Hits = 2,023,635 Professional Readers! New email registrations keep growing. Your PC, laptop and mobile viewing makes us the Industry's #1 news, tips and views you can use online resource. "A man who stops advertising to save money, is like a man who stops the clock to save time." – Henry Ford To advertise on our site – click here: Recent Top Industry Headlines
WHAT'S NEW IN THE BLOGS
[ BACK TO TOP ] CHECK OUT THE GREAT MAY FEATURE ARTICLES! Thirteen top pros have contributed Feature Articles for you this month. Here are the May articles according to Subject Category, listed alphabetically. Be informed, inspired and encouraged for optimum success!
Featured Articles and Reports for Vol. 3, No. 8, 2012 Alphabetically by Category
COMMUNITY MANAGEMENT & FAIR HOUSING (LEGAL)
• “What’s in a Name?” by Nadeen Green, JD
• Creating a Budget by Chrissy Jackson
Simply put, a budget is a tool. When effectively used, this tool can enable you to have a manufactured home land lease community that is financially sound. A community owner or manager will be able to predict the financial performance of the community for the next 12-month period. A budget will allow you to plan for large, capital expenses and other high dollar improvements.
FINANCING
• Promissory Notes How to take, buy or create a Note, then sell it for cash by John Merchant, JD
• Terms of Engagement by Andrew Peters
GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS
• “Mobile Homes” and Tornadoes by Margaret Clark
by Kurt D. Kelley, J.D.
• Manufactured Home Shows – Touring a Model Home at Tunica 2012 by L. A. 'Tony' Kovach
• Manufactured Housing Institute and National Communities Council 2012 Congress and Expo Photo Report by L. A. 'Tony' Kovach
• The Industry's Need to Profitably Communicate by L. A. 'Tony' Kovach Trade media exists because there is a need to communicate facts and ideas relative to the industry being served. A robust online trade journal (e-zine) complements and supports what associations and good businesses within an industry do. Trade media arguably makes the industry served more money. But this column's focus is that trade media can address issues that are not as easy for associations and businesses to tackle. • National Industry Awards Presented at 2012 National Congress & Expo
• Frames by George Porter
MANAGEMENT
• Do you know the single factor that determines; employee productivity, profits and sustained success? by Tim Connor
Yes, I will tell you what I believe this factor is but I’m going to ask you do a little work first. • Is there Anything New under the Sun? Getting Bottom line Results for Manufactured Housing. by L. A. 'Tony' Kovach
MARKETING
• Your Attention Please by Jeff Templeton
• Everything Old is New Again by Katy Weldon
Mobile and manufactured homes built in the 1970’s and 1980’s are once again a sought after commodity. This is a trend brought on by two separate, yet linked factors. Namely, the Boomer generation and the economic downturn.
PERSONAL REFLECTIONS, MOTIVATION and INSPIRATION
• Fear, worry, and stress – are you a victim? by Tim Connor, CSP
If you are not aware of the simple fact that fear is the major contributor to stress, illness, failure, worry and a whole host of other negative circumstances and outcomes, well, you must be living in the wilderness. In the manufactured housing business world, there are certainly some (many?) who are impacted by fear often • Zig On Doing Things Poorly by Zig Ziglar
SALES
• Patience – The secret tool for sales success by Tim Connor
• Sales Tips 101 – Objection Handling; Isolating the Objection by L. A. 'Tony' Kovach
Before diving in, let's start with a few basic premises and values that should be considered as fundamental in any sales training course. Ideally, you and your company's goals should include:
[ BACK TO TOP ] MHSPIRIT IS ONLINE! MHSPIRIT, The Speaker, Trainer and Coaching Resource of MHMarketing Sales Management – is now available online to fill your manufactured housing, modular and prefab home building industry needs. Featuring Industry-leading speakers such as Tim Connor, Suzanne S. Felber, 'Eddie' Hicks, Mike Hourigan, L. A. 'Tony' Kovach, Don Westphal and John Underwood, MHSpirit has the speaker, trainer or coach to meet your needs. Click here to see what MHSpirit can do to help you build YOUR Manufactured Housing business in 2012. If you are reading this newsletter online and are not yet signed up to get our twice weekly updates, you can sign up for the mailing list here HELP TIP THE SCALES FROM INDUSTRY STRUGGLE TO INDUSTRY SUCCESS! Association leaders, manufacturers, retailers, community owners, lenders or other Industry service providers or suppliers can benefit from reading The Manufactured Housing REVOLUTION. If you want to turn the corner from struggling to successful in this Industry, order this book for yourselves and select clients. BE the Revolution! JOIN THE THOUSANDS OF PROS WHO VISITED IN April! New sign-ups are among the Top 10 on our main site, according to Google Analytics. You are in good company when you are reading and listening to the feature articles, news, tips, inspiration and reports all on MHMarketingSalesManagement.com! What's good for us means we're good for you and your business! And remember Industry news items are posted as we receive them – no need to wait for print cycles – get your news now. 24/7/365. The best one stop source for factory built housing news. The most Industry news and views you can use! Our popular photo gallery, find that and more from our main page at: www.MHMarketingSalesManagement.com Thank you for reading and passing these emails and passing them on. Thank you for making us the largest and still the fastest growing Manufactured Housing Industry Trade Journal. Feedback on our articles may be posted online at any time, or emailed to the editor at latonyk@gmail.com Thank you to all who are forwarding this email to others in your firm and in the industry! Not on our list yet? Want email at another email address? Sign up for free Subscribe – Change/Add Email Address |
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The fact that you are reading MHProNews.com to gain insight into the manufactured housing industry shows that you are engaged and embracing the world of online information and communication. That likely means that at the least you correspond with emails, and that it is also quite possible that you interact with prospects, applicants and residents at your communities through your own online website, a third party ILS, or even social media.
Many manufactured home communities and some MH retailers have – over the years – created their own notes. The following is an outline of the things and elements that should be considered when wanting either to create a note which a property owner is considering taking back when he sells the property, either as 1st or 2nd lien secured loan to purchaser. The note holder/payee wishes to sell at or shortly after closing…or is looking at such a note with the idea of purchasing same.
It’s easy for professionals in the housing industry to forget just how extensive the language of mortgage lending can be. We’re often quickly reminded, however, when we try to explain a complex concept to our clients, the home buyers. But when it comes down to it, the home buyer or consumer is the singular reason for our existence. It’s important that they know or understand some of the basic facets of the process, and that starts with the vocabulary.
(Editor's Intro: The following is a letter written by manufactured home community owner Margaret Clark to KWWL-TV reporter, Kera Mashek. Ms. Clark was writing in response to a televised report on 'mobile home' safety in tornadoes. We wanted to bring this to the attention of associations, retailers, communities and all those involved in the manufactured home industry.)
For the last six months, I’ve served on The Woodlands, Texas Chamber of Commerce Health Care Program Committee. These efforts culminated on April 27th with a conference that featured health care providers, hospital CEO’s, health insurance professionals, and a Congressman. As business owners and managers in the manufactured housing industry, these issues affect us more than those who don't run a business.
Manufactured home trade shows are a wonderful way to bring products and professionals together in one place. The home shown in this photo gallery carousel below was selected at random from over 70 models on display at the 2012 Tunica Manufactured Home Show.
Caesar's Palace, Las Vegas, NV – April 11, 2012. Members of the manufactured and modular housing industries gathered today at an awards luncheon to recognize individuals and companies for outstanding achievements. The National Industry Awards, presented during the 2012 National Congress and Expo for Manufactured and Modular Housing, recognized the highest achievers from all sectors of the manufactured and modular housing industries.
A Manufactured Home is a more complicated piece of engineering than most other homes. Our building code makes us have a multi-purpose chassis. Strangely, we don’t move all that much after the first installation, but HUD said many years ago that we must have a frame (transportation system) and I guess that is how the game will be played.
OK, have you figured it out or are you just waiting for my take on this topic? Come on – give it some thought – it might prove interesting. And who knows, you might learn something about your management philosophy, approach and yourself.
A recent study found that the average American sees approximately 1600 advertisements a day. In a single day! Those ads are seen online, in newspapers, magazines, billboards, TV, radio, on the sides of buses, and many other places. How many of those 1600 are memorable? How many grabbed your attention? How many were you even aware that you saw? In this world of constant motion and action, your ad needs to stand out.
Something amazing is happening to older mobile and manufactured homes in certain areas of California. They are in demand!
Several years ago I was teaching a Sunday school class at First Baptist Church in Dallas, Texas.Recalling G. K. Chesterton's paradoxical“Anything worth doing is worth doing badly,” I made the statement "Anything worth doing is worth doing poorly, until you can do it well."
