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In this issue: Manufactured Housing Rebirth. ReAssessing Energy Star Credits. MH-AP. MOD Plant ReOpens. UFPI a Buy. Record Mod Hospital. IRA as MH Lender. Marketing Game. Art & Science of Selling. Working too much? Ouch, that Burns! They’re Heeeerrrrrrree! April articles and more! *** Visit the NEW redesigned MHProNews.com home page! *** March 2012 – New MHProNews Records! Visitors = 114,377 Page Views = 709,415 Hits = 1,829,728 Professional Readers! New email registrations keep growing. Your PC, laptop and mobile viewing makes us the Industry's #1 news, tips and views you can use online resource. "A man who stops advertising to save money, is like a man who stops the clock to save time." – Henry Ford To advertise on our site – click here: Recent Top Industry Headlines
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[ BACK TO TOP ] CHECK OUT THE GREAT APRIL FEATURE ARTICLES! Thirteen top pros have contributed Feature Articles for you this month. Here are the April articles according to Subject Category, listed alphabetically. Be informed, inspired and encouraged for optimum success!
Featured Articles and Reports for Vol. 3, No. 7, 2012 Alphabetically by Category
COMMUNITY MANAGEMENT & FAIR HOUSING (LEGAL)
• Ouch! That Burns! by Nadeen Green, JD
This is a brief message that has nothing at all to do with fair housing (my usual topic upon which I expound), but which I felt compelled to share. Recently in Atlanta (my home base) we had an apartment community fire (sadly, that in and of itself is not news). • NEW Manufactured Home Land Lease Community Development. . . If not now, when? by Eddie Hicks
Now, in early 2012 we are seeing a fairly rapid filling of area apartments to capacity, with the result that many landlords are increasing rents, and eliminating many of the incentives they were offering just a year or two ago. This "surge" is due in part to a pent up demand for housing by those displaced from their defaulted mortgages, and an inability to repair their credit to former levels to qualify for the purchase of another home so soon after the foreclosure, and the general increase in employment due to an apparent increase in consumer spending, creating hopefully an end to the long, long recession. • They’re Heeeerrrrrrree: The Wind and Hail Season by Kurt Kelly, JD
As the recent storm activity proves, the wind and hail months are here. It’s the time of year insurance companies, property owners, and business owners dread. Historically, one half of all wind and hail losses in the U.S. outside the coastal areas occur between April 1st and June 30th. • Need to evict deadbeat tenant? Let your Health Dept. do it! by John Merchant, JD
“What? Now how in the world would that work and why in the world might the Health Dept. be interested in doing that? And what would give them that right?” Well, in many (most? all?) cities and counties around the country, it’s a violation of their Municipal Ordinances or County Regs and state laws, and their Health Regulations in particular, to live in any residence without lights, water or sewer or septic all working and in order.
FINANCING
• Rate War Resumes: Major MH Lender Lowers Rates, best terms in the Industry by Dave Shanklin
It appears that the “rate war” that started last summer among our MH lenders is continuing. Our major lender based in San Diego last week announced a deep cut in its floor rate for top-tier loan applicants. Their new “floor” rate has dipped below 6% for 1992 and newer homes in Manufactured Home Land Lease Communities (MH LLC’s), with 20% down and FICO scores of 740 and higher.
GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS
• 2012 Tunica Manufactured Housing Show Post Show Photo Report – Part 1 by L. A. 'Tony' Kovach
The 2012 Tunica Manufactured Housing Show is now history. 1178 attendees, 331 suppliers and 460 manufacturers came; including owners, executives, managers and staff attended, as of 9:54 AM on Friday March 30, 2012. Manufactured housing state executives, retailers, community operators, installers, transporters, lenders, insurance and other professionals came. Get a snap shot of what brought them in the pages that follow. The homes were displayed outdoors with over 80 homes from some 23 builders. • Perception or Reality: Framing the Truth by Martin V. "Marty" Lavin, JD
• An IRA Can Be The Manufactured Home Lender by John Merchant, JD
Lots (most?) of IRA owners probably never think of using their IRA money for Manufactured Home investing. But as my book: How to Use Your IRA for Realty or Other Investments points out, there are lots of dollars in IRAs, or available by tax-free roll-overs or transfers from other retirement plans, that might be used for good private investments such as buying and selling mobile homes.
MANAGEMENT
• Are you Working Too Much? by Chad Carr
This is going to sound strange, but one of the biggest issues I see with most of the Retailers I work with is that the owner is working too much. How is that possible? What am I talking about? Doesn’t business reward hard work? • Do you have any “Emotional Deadwood” hiding out in your organization? by Tim Connor, CSP
Just what is emotional deadwood? It's an employee that is nearing retirement and has stopped being productive as they are in a "waiting" mode. It's an employee who has lost their motivation due to any number of causes.
MARKETING
• The Marketing Game by Jeff Templeton
Opening day in Major League Baseball is here. Today when I turned on the local sports radio station, the conversation was about Peyton Manning joining the Denver Broncos, Tim Tebow being traded to the New York Jets and who will be the best rookie quarterback. • Model Homes……or Not Part 3 by Katy Weldon
In this edition of Model Homes….or Not we will at first consider the subject of “Ballpark” estimates on what your project may require. Secondly, some tips to enhance the home and add to its customer appeal. BALLPARK!
PERSONAL REFLECTIONS, MOTIVATION and INSPIRATION
• Is your net-worth more important to you than your self-worth? by Tim Connor, CSP
I was reflecting recently on the mindsets of several friends and acquaintances that seem to be willing to sacrifice their self-worth for the uncertainty of their net-worth. Why would I say uncertainty in the previous sentence? I don’t care how much money you have in the bank, CD’s, your retirement fund or any other equity in other sources – nothing in the future is ever totally secure which I’m sure some of you have already discovered. • Driver’s Education by Greg McClanahan
My youngest daughter just got her learners permit. It has reminded me of the pain I have been through with all of my children in teaching them how to be safe drivers. As a passenger, my daughter did not pay attention to most of the driver responsibilities that are now required of her. • ZigOn Choosing Sides by Zig Ziglar
One of my favorite stories concerns a young lad who was confronted by three bullies with violence in mind. Quickly the little guy drew a line on the ground, stepped back several feet, looked the biggest bully in the eye and said, "Now, you just step over that line." Confidently, the big bully stepped over the line, preparing to commit mayhem on the little guy.
SALES
• The Art and Science of Selling by Tim Connor, CSP
At first glance you might wonder why I call selling both an art and a science. Well, consider; Successful art requires creativity, passion, patience, imagination, uniqueness, effort, practice and the desire to be of serve others. • Hail Mary, Marketing and Sales Systems by L. A. 'Tony' Kovach
Having just come back from another manufactured housing industry event, some of the questions, comments and feedback from professionals like you are fresh on my mind. As an ever growing number of business owners and executives are reading us every month, some who meet me at an event will want to talk shop.
[ BACK TO TOP ] MHSPIRIT IS ONLINE! MHSPIRIT, The Speaker, Trainer and Coaching Resource of MHMarketing Sales Management – is now available online to fill your manufactured housing, modular and prefab home building industry needs. Featuring Industry-leading speakers such as Tim Connor, Suzanne S. Felber, 'Eddie' Hicks, Mike Hourigan, L. A. 'Tony' Kovach, Don Westphal and John Underwood, MHSpirit has the speaker, trainer or coach to meet your needs. Click here to see what MHSpirit can do to help you build YOUR Manufactured Housing business in 2012. If you are reading this newsletter online and are not yet signed up to get our twice weekly updates, you can sign up for the mailing list here HELP TIP THE SCALES FROM INDUSTRY STRUGGLE TO INDUSTRY SUCCESS! Association leaders, manufacturers, retailers, community owners, lenders or other Industry service providers or suppliers can benefit from reading The Manufactured Housing REVOLUTION. If you want to turn the corner from struggling to successful in this Industry, order this book for yourselves and select clients. BE the Revolution! JOIN THE THOUSANDS OF PROS WHO VISITED IN March! New sign-ups are among the Top 10 on our main site, according to Google Analytics. You are in good company when you are reading and listening to the feature articles, news, tips, inspiration and reports all on MHMarketingSalesManagement.com! What's good for us means we're good for you and your business! And remember Industry news items are posted as we receive them – no need to wait for print cycles – get your news now. 24/7/365. The best one stop source for factory built housing news. The most Industry news and views you can use! Our popular photo gallery, find that and more from our main page at: www.MHMarketingSalesManagement.com Thank you for reading and passing these emails and passing them on. Thank you for making us the largest and still the fastest growing Manufactured Housing Industry Trade Journal. Feedback on our articles may be posted online at any time, or emailed to the editor at latonyk@gmail.com Thank you to all who are forwarding this email to others in your firm and in the industry! Not on our list yet? Want email at another email address? Sign up for free Subscribe – Change/Add Email Address |
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