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 In this issue: Governor appoints KMHI's Whitaker, New Hall of Fame Inductees, Canadian entry level MOD program, CA MHC wins on Rent Control, Super Marketing, Leap Year 2012, Fair Housing 2012, more!
*** Visit the NEW redesigned MHProNews.com home page! *** November yields another Record! Thanks for making us #1. November 2011 = 85,459 to our site. Total Pageviews 715,595 – more than MHI, NMBC, NCC, Journal and Allen's blog self-reported combined totals. Total Hits 1,956,858. Professional Readers! New email registrations keep growing. Your PC, laptop and mobile viewing makes us the Industry's #1 news, tips and views you can use online resource. "A man who stops advertising to save money, is like a man who stops the clock to save time." – Henry Ford To advertise on our site – click here: Recent Top Industry Headlines
WHAT'S NEW IN THE BLOGS
[ BACK TO TOP ] CHECK OUT THE GREAT FEBRUARY FEATURE ARTICLES! Fourteen top pros have contributed Feature Articles for you this month. Here are the February articles according to Subject Category, listed alphabetically. Be informed, inspired and encouraged for optimum success!
Featured Articles and Reports for Vol. 3, No. 5, 2012 Alphabetically by Category
COMMUNITY MANAGEMENT & FAIR HOUSING (LEGAL)
• Fair Housing 2012 – The Two Most Important Words! by Nadeen Green
I thought about holding a contest to see who might be able to come up with what I believe may be the two most important words for fair housing in 2012. But being generous of heart and spirit, I am simply going to tell you the two words, and then – not so simply, but still understandably, I hope – I will explain my rationale. • Where to Build by Eddie Hicks
To build or not to build. That's the question. To "take up arms against a sea of trouble." Perchance to "dream"? Is that the rub? Sorry, Bill. I had to take a little license with the gentle Bard's musings. • Content Area of Guidelines for Living: Security and Protection through Storage by Chrissy Jackson
In our last column, we covered Manufactured Home Community “Guidelines for Living” topics ranging from Refuse Removal through Rights of Management. This month, we will explore Security and Protection through Storage, so let's get started, shall we? • Community Management: The $20,000 Dog by Kurt Kelly, JD
It’s exciting. You just purchased a manufactured home community. It has fifty (50) sites, forty eight (48) of which are occupied by home owning tenants paying $300/month in rent. You were pleased to purchase it for $960,000, or $20,000 per site. And now that it’s time to begin managing the community, you discover three things.
FINANCING
• Manufactured Housing Financing Alert by 'L. A.' Tony Kovach
With approaching half a year of increasing shipment levels, we are seeing what could be the start of an industry turn around. This is not the time that anyone wants to the lose momentum. We will take a quick snapshot of a real challenge, but also suggest some common sense steps that pro-active industry professionals should consider taking to mitigate the issue we will review. • Six Ways to Make your Manufactured Home Loan a Smooth Transaction by Dave Shanklin
Over the years, I have noted several helpful procedures that make our loan processing smoother. In the past I have written on this topic. Here are some new tips to help our industry.
GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS
• Multiple Listing Service… It is all about the Listings by Boe Davis
This is our second installment about how a Multiple Listing Service (MLS) functions and how it could help manufactured home sales throughout the country. In this article we will explore the type of listings which can be found on a MLS and their value to MLS participants. • It's Show Time in Tulsa! by Deanna Fields
March 1-2 will be here before you know it! Do you want access to more financing? Do you need new sources for inventory, services or just want to network with your peers? You can compare dozens of homes, products and services all indoors, all under one roof! • When Emails Aren't Where They Should Be, Whitelist by Joe Geller
Many of us have gone through the frustration of not receiving an email, even after we verify the sender has sent the email, and he or she has not received an email indicating the email was not delivered. Often, if the person who did not receive the email looks in their SPAM or JUNK folder, they will see the email in it, and are at a loss as to how it was diverted there. • How Long Will an Anchor Last? Anchor Rust by George Porter
Have you ever heard of anyone replacing anchors because they were worn out or not good anymore? I know I haven't and it worries me. Have you ever seen anchors and/or straps that were so rusty that you could not turn the slotted bolt or step on the strap without something coming apart?
MANAGEMENT
• It Is – What it Is by Tim Connor, CSP
One of my daughter’s favorite lines is, it is what it is. Every time I hear that from her it makes me stop and think – why is she saying this to me again? What did I say that triggered her need to repeat this common phrase?
MARKETING
• The Tribe is Here by Jeff Templeton
I try to listen and learn about marketing and business from as many experts as possible. I believe that their insights will make myself and those that I work with and for that much better. One of the best I heard lately, was a marketing professional that said, " what matters now are tribes." • Model Homes…..or NOT Part 2 by Katy Weldon
Whether the term is model home or staged home, the definition is the same. It is the detailed and creative preparation of a house to be sold. If you missed the first article in this series, click here to read it now, so we can jump into this month's topic!
PERSONAL REFLECTIONS, MOTIVATION and INSPIRATION
• ZigOn Healthy Fear by Zig Ziglar
In recent years, in manufactured housing and in other industries too, we've seen fear take a toll. There really is "healthy fear." For example, it's very healthy to fear drinking before you drive. However, fear should not be allowed to run rampant through our lives so that it becomes such a devastating factor that it produces failure.
SALES
• Sales Super Stars – Got any? by Tim Connor, CSP
Creating a team of super-stars is manufactured housing – business to business or business to consumers – is not as difficult as many managers or trainers would have us believe. The reason – everyone wants to be successful and create a lifestyle of affluence, freedom and control over their destiny. So if your staff in general is not producing consistent stellar results, do you know why? • What are you prepared to do? by 'L. A. Tony Kovach'
As we have noted before, at the heart of any successful career or business, there are certain basics or fundamentals. Being on the Cutting Edge of marketing or sales begins with those fundamentals! You or I could have the smoothest marketing process, but if we are not prepared to do what it takes handle the marketing properly, we fail to tap the true potential of our investments.
[ BACK TO TOP ] MHSPIRIT IS ONLINE! MHSPIRIT, The Speaker, Trainer and Coaching Resource of MHMarketing Sales Management – is now available online to fill your manufactured housing, modular and prefab home building industry needs. Featuring Industry-leading speakers such as Tim Connor, Suzanne S. Felber, 'Eddie' Hicks, Mike Hourigan, L.A. 'Tony' Kovach, Don Westphal and John Underwood, MHSpirit has the speaker, trainer or coach to meet your needs. Click here to see what MHSpirit can do to help you build YOUR Manufactured Housing business in 2011. If you are reading this newsletter online and are not yet signed up to get our twice weekly updates, you can sign up for the mailing list here HELP TIP THE SCALES FROM INDUSTRY STRUGGLE TO INDUSTRY SUCCESS! Association leaders, manufacturers, retailers, community owners, lenders or other Industry service providers or suppliers can benefit from reading The Manufactured Housing REVOLUTION. If you want to turn the corner from struggling to successful in this Industry, order this book for yourselves and select clients. BE the Revolution! JOIN THE THOUSANDS OF PROS WHO VISITED IN August! New sign-ups are among the Top 10 on our main site, according to Google Analytics. You are in good company when you are reading and listening to the feature articles, news, tips, inspiration and reports all on MHMarketingSalesManagement.com! What's good for us means we're good for you and your business! And remember Industry news items are posted as we receive them – no need to wait for print cycles – get your news now. 24/7/365. The best one stop source for factory built housing news. The most INdustry news and views you can use! Our popular photo gallery, find that and more from our main page at: www.MHMarketingSalesManagement.com Thank you for reading and passing these emails and passing them on. Thank you for making us the largest and still the fastest growing Manufactured Housing INdustry Trade Journal. Feedback on our articles may be posted online at any time, or emailed to the editor at latonyk@gmail.com Thank you to all who are forwarding this email to others in your firm and in the industry! Not on our list yet? Want email at another email address? Sign up for free Subscribe – Change/Add Email Address |
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