In this issue: Frustration and Gratitude. HUD Seeks new MH Contractor. Bahama MODs? SW Draws MH. Hensarling Fundraiser. UFPI Rises. Easy on FHA. Lower MHs for Seniors? More!
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CHECK OUT THE GREAT MAY FEATURED ARTICLES! Top pros have contributed 18 Featured Articles for you this month.Here are the MAY articles according to Subject Category, listed alphabetically. Take one a day for you and your team to learn and grow by. Be informed, inspired and encouraged for optimum success!
Featured Articles and Reports for Vol. 4, No. 7, 2013
Alphabetically by Category
COMMUNITY MANAGEMENT & FAIR HOUSING (LEGAL)
• Promoting Your Manufactured Home Community
by Chrissy Jackson
“Every day is open house.” (WOW!) Curb Appeal . . .Sometimes, if you have been in your community for any length of time, you become rather immune to the benefits you have to offer and the detriments that work against you.
• “Don’t Put it in Writing”
by Kurt Kelly
Here are two conflicting things lawyers often say. The first is, “You better have it in writing.” Many contracts must be in writing to be enforceable, particularly if they last longer than six months, involve real estate, or are for more than $500.
• “Caregivers, Grandkids & Service Animals – The Truth Will Set You Free!”
by John Pentecost
A troubling case developed in a mobile home park in Watsonville, California, in which a grand daughter moved in with an elderly woman homeowner in a 55 + age community.
• Manufactured Home Mortgages Perform As Well As Other Mortgages
by Andrea Levere
Editor’s Note: This is part of a series covering the release of Toward a Sustainable and Responsible Expansion of Affordable Mortgages for Manufactured Homes, the newest groundbreaking report CFED’s Innovations in Manufactured Homes (I’M HOME) initiative. This originally appeared in Rooflines, the official blog of Shelterforce Magazine and is used here with permission.
•Major MH Lender Seeing Acceptance & Success With Step-Rate Loan Program for Personal Property and In Park Manufactured Home Financing
by Dave Shanklin
GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS
• Ignorance is No Excuse!
by John Arendsen
Manufactured Home Park/Community Owners/Investors of Rent/Lease Communities & Developers of Resident Owned Condo-Conversions, Sub-Divisions or Planned Unit Developments (PUDS) have more responsibilities, liabilities and obligations to their tenants/residents/homeowners than they may realize.
• GAO Review of HUD Program and HUD Manufactured Housing Program Budget
by Mark Bowersox
With two recent reports on manufactured housing recently completed, the Government Accountability Office (GAO) has now turned its attention to a comprehensive review of the HUD Manufactured Housing Program.
• A Cup of Coffee with… Michael Evans
1) Who, What and Where: (Your name and your formal title at your company.)
Michael Evans C.E.O. Centennial Management, Inc. Corporate offices are in Aberdeen S.D. We currently operate 9 retail locations in MT, ND, and SD.
• So, what’d you think of Vegas?
by Martin V. (Marty) Lavin
Setting it up. First, let me set the stage. It’s been a few years, 3, since my last Las Vegas Manufactured Housing Institute (MHI) Congress and Expo (C&E). Being retired and having no particular need to sell or network, my attendance at industry events has slowed dramatically.
•Is employee training a waste of time and money? It Depends . . .
by Tim Connor, CSP
Here’s the bottom line in advance – Most of the training done by organizations is a waste of money and time. (Not being negative here – as I can always use more business.).
• The Age of Knowing
by L. A. “Tony” Kovach
We at MHProNews are big believers that the factory built housing industry must recruit, train and inspire the young to become tomorrow’s front line leaders. We also recognize that maturity – age! – brings with it many gifts and graces. In Japanese culture, the elderly are revered, as they should be everywhere. When we realize how:
• Self-Evident Truths…for more Manufactured Housing Sales
by L. A. “Tony” Kovach
Perhaps my favorite part of the Declaration of Independence is the phrase that begins with these words: ”We find these truths to be self evident…” This column is about increasing manufactured home retail sales; not politics, faith or any other noble topic.
• The Integrated Marketing Plan for Success
by Beth Monicatti Blank
Regardless of what products or services you sell, a successful marketing plan will combine several types of marketing methods to accomplish a certain goal or goals that you wish to obtain.
•The FTC and Your Advertising
by L. A. ‘Tony’ Kovach
A recent message caused me to review the latest on the http://business.FTC.gov website on advertising. Uncle Sam’s Federal Trade Commission (FTC), your state attorney general, other jurisdictions and the Better Business Bureau can take a dim view of ‘deceptive advertising’ and other practices that are viewed as preying upon consumers.
•Is Social Media a Waste of Time?
by Scott Stroud
Want to casually keep up with friends and family between calls or while watching TV? Then, Facebook is the perfect medium for that. But, what about Social Media for your business? Does it work? Can it help you make more sales?
PERSONAL REFLECTIONS, MOTIVATION and INSPIRATION
• ZigOn Integrity
by Zig Ziglar
Several years ago, Angela Weir, a delightful young woman, worked with the Zig Ziglar Corporation. She was upbeat, always had the company’s interests at heart, was easy to get along with and overall just a well-balanced, remarkable young lady.
• 52 Weeks to GUARANTEED Increased Sales!
by Tim Connor, CSP
The following 52 behaviors when mastered as a part of your personal and career development will guarantee increased sales. Each of the 52 topics are critical to your continued sales success.
• Tiny Sales Lessons
by L.A. ‘Tony’ Kovach
Let’s start this column with a true story that will tee up a theme necessary for success minded manufactured housing (MH) professionals.
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MHSPIRIT IS ONLINE! MHSPIRIT, The Speaker, Trainer and Coaching Resource of MHMarketing Sales Management – is now available online to fill your manufactured housing, modular and prefab home building industry needs. Featuring Industry-leading speakers such as Tim Connor, Suzanne S. Felber, ‘Eddie’ Hicks, Mike Hourigan, L. A. ‘Tony’ Kovach, Don Westphal and John Underwood, MHSpirit has the speaker, trainer or coach to meet your needs. Click here to see what MHSpirit can do to help you build YOUR Manufactured Housing business in 2013.
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HELP TIP THE SCALES FROM INDUSTRY STRUGGLE TO INDUSTRY SUCCESS! Association leaders, manufacturers, retailers, community owners, lenders or other Industry service providers or suppliers can benefit from reading The Manufactured Housing REVOLUTION. If you want to turn the corner from struggling to successful in this Industry, order this book for yourselves and select clients. BE the Revolution!
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