CHICAGO IL, JULY 1, 2010 – Hurricane season is upon us and analysts are predicting a particularly active season. Hurricanes and tornadoes spawn not only damaging winds, but also a rash of sensational reports damaging to the image of manufactured housing. These reports often create fears among consumers. But is that fair to scare prospective customers for today's factory built home industry? Study reports suggest the answer to that is no.
This year hurricanes named Alex, Bonnie and Colin could bring injury and damage to homeowners along the eastern seaboard and in Gulf States. With Hurricane Alex already making its way into Texas, we're reminded that Philip J. Klotzbach's forecast team at Colorado State University predicted on June 2 that the 2010 season will bring 18 named storms, 10 hurricanes, and five major hurricanes.

As this picture dramatically demonstrates, the older home in the foreground didn't survive, but the modern manufactured home right next door survived relatively undamaged.
Ironically, most of the names that will be used in the 2010 hurricane season are the same as those used in the active season of 2004 when Charley, Frances, Ivan and Jeanne - these names retired - made landfall in Florida. A closer look at how manufactured homes faired in that 2004 hurricane season makes good sense. "Tragically, an unprecedented hurricane season in 2004 saw four major hurricanes with sustained winds ranging from 105-145mph at landfall, impact 60 of 67 counties in Florida within a span of six weeks (DHSMV, 2004)." That season left more than 3,000 people dead, including 152 in the U.S., and caused more than $42 billion in property damage.
K.R. Grosskopf, Ph.D., assistant professor at the University of Florida, Gainesville did a study called "Hurricane Survivability for Manufactured Housing: A Case Study in Disaster Mitigation for Low-Income Housing." Grosskopf studied 152 manufactured home communities and 29,274 manufactured homes surveyed after the 2004 Florida hurricanes, 3,583 units were totally destroyed or non-reparable. However, none of the 4,056 manufactured housing units constructed after the 1994 U.S. Manufactured Housing Construction and Safety Standard were destroyed or seriously damaged.
This year the chance of a major hurricane hitting the U.S. coast is 76 percent, compared to an average of 52 percent for the last 100 years, according to the prediction. The chance of a major hurricane hitting the Florida peninsula and the U.S. east coast is 51 percent, compared to an average of 30 percent for the last 100 years.
According to the Insurance Information Institute; Florida accounted for 22 percent of all U.S. insured catastrophe losses from 1980-2006, losses which equate to $59.0 billion. Yet the experience of the 2004 hurricane season showed as never before that subject to more stringent codes, newer manufactured homes can weather the storm.

The study also compared the methods, materials, waste generation and energy use of manufactured housing to site-built homes in 110-mph wind speed zones. It should be noted that those Wind Zone III standards put in place in 1994 readily handled the sustained winds recorded by the hurricanes of 2004. The study also found that manufactured housing has less waste, is energy efficient and more cost effective.
Some insurers have taken note.
Bob Ritchie, president and CEO of American Integrity Insurance Company, gave an exclusive interview to MHMSM.com on this subject. American Integrity Insurance Company announced last week that it is reducing its rates by an average of 10 percent statewide for customers who live in manufactured homes that are 10 years or newer in certain non- coastal Florida regions.
Ritchie told MHMSM.com that for Florida the homes ten years and newer rival or are in some cases superior to site-built. That fact, he says "can make people's head turn."
Best prepared are homes built after the adoption of the federal HUD Code manufacturing standards in June 15, 1976. Wind standards were adopted in 1994 and installation standards imposed by the Sunshine State in 1999.
The study noted the requirements in 1994 that came as a result of the destruction caused by Hurricane Andrew in 1992.
"It's all for naught if you build the (homes) right but don't install them correctly." Ritchie says. "In Florida you take (manufactured) homes that are '94 and '99 and newer and they are superior. That was proven by Hurricane Charley in 2004 where you had newer manufactured homes still standing next to a site-built home that was demolished."


It is pre-HUD Code mobile homes that: "…are more vulnerable to wind-driven losses, so that cost per thousand for that needed coverage is much more." Ritchie stated. However, the facts are different for modern manufactured homes, where the issue is loss "severity times frequency. That component is typically lower than site-built."

To rephrase this, pre-HUD Code mobile home losses are higher, and yet manufactured housing losses are lower. Modern manufactured homes performed as well or better as conventional construction in the hurricanes that hit Florida in 2004. But how often does that fact get reported by the mainstream media?

The graphic above demonstrates the negative impact the media can have by misrepresenting the facts, as documented by the study done by K.R. Grosskopf, Ph.D. That negative impact hurts an industry that offers good jobs for Americans as well offers or provides safe, appealing and affordable homes for millions.
"When the mainstream media, public officials or others incorrectly lump modern manufactured housing in with older pre-HUD Code mobile homes, it does an injustice to everyone. It is like comparing a new iPhone to a 50 year old dial phone." stated L. A. 'Tony' Kovach, manufactured housing industry consultant and publisher of the Manufactured Home Marketing Sales Management trade journal.
"I recall a conversation with an Oklahoma City weatherman, back in the 1980s." Kovach said, "Why do you give this type of portrayal of manufactured housing when it comes to wind storms? Why don't you use the proper term of manufactured home vs. mobile home? His answer was, 'We are essentially lobbying for better standards.' What he didn't want to realize is that those standards already existed when the HUD Code went into effect on June 15, 1976! Those standards and the updates to the HUD Code that have followed since then just keep making our industry's homes perform better and better."
According to the study done by K.R. Grosskopf, Ph.D:
"Manufactured housing has become a staple in the US affordable housing market in spite of a prevailing public opinion that such housing is unsafe. However, University of Florida research shows units constructed after 1994 US code changes survived an unprecedented 2004 hurricane season with little damage. Produced in one-fifth the time and at half the cost of site-built homes, manufactured housing assembled in a factory environment uses fewer materials, generates less waste, and fosters greater worker productivity than comparable site-built construction."
"The facts demonstrate that modern manufactured homes are stronger, smarter, safer stylish and provide major savings. That is the message that the policy makers, the media and the home buying public needs to grasp. As an industry, we have to do a better job of communicating those facts! You cook, clean, eat, live and love the same in a factory built home as any conventional house, but you can live better because you live for less." Kovach said.
References:
1. Improving Safety and Sustainability of Affordable Housing
K.R. Grosskopf, Ph.D., CEM1 and David Cutlip, MSBC2
2. Hurricane Survivability for Manufactured Housing: A Case Study in Disaster Mitigation for Low-Income Housing
K.R. Grosskopf, Ph.D.

CNNMoney tells MHProNews.com good news from Greece concerning their austerity plan gave breathing room to U.S. investors who watched the U.S. markets zig-zag all day, but it finally edged up on the plus side. The Dow Jones Industrial average gained +0.05 percent to close at 12,890.46, while the Nasdaq gained +0.39 points to end the [...]...
09 Feb 2012
Read more
In their release of the nation’s housing scorecard for 2011, the U.S. Department of Housing and Urban Development (HUD) and the U.S. Department of the Treasury noted mixed signals as foreclosure starts fell but foreclosure completions climbed and as new home sales fell existing home sales climbed. Existing home inventories fell from 3.2...
09 Feb 2012
Read more
According to the National Association of Home Builders (NAHB), MHProNews.com has learned a survey taken by McGraw-Hill Construction Company reveals green home building accounted for 17 percent of the residential market in 2011, but that figure is expected to increase to between 29 and 38 percent in four years. In dollar terms that’s moving...
09 Feb 2012
Read more
NorthCentralPA reports the Wall Street Journal says the Fleetwood Homes factory in Nampa, Idaho has increased production 25 percent since last fall to keep up with demand in the North Dakota oilfields for manufactured homes. Upon adding 40 employees, factory manager Jeff Chrisman says without this new demand he would be giving employees furloughs...
09 Feb 2012
Read more
MHProNews.com has learned from Robert S. Coldren of Hart, King & Coldren in Santa Ana, California, a Vista (CA) Superior Court judge’s ruling may help MHC owners sell their land if they cannot earn enough from renting home sites. According to utsandiego rent control has been in effect in Oceanside MHCs since 1984. Since 2008, [...]...
09 Feb 2012
Read more
From Canada and NetNewsLedger.com, MHProNews.com learns more about the ongoing dilemma over modular homes destined for the Attawapiskat First Nation in Canada. In the exchange, member of Parliament for Timmins James Bay Charlies Angus and Minister John Duncan, the Aboriginal Affairs Minister, debated progress of shipping modular homes to...
09 Feb 2012
Read more
The National Association of Home Builders (NAHB) recently commended Sen. Robert Menendez (D-N.J.) for introducing the Home Building Lending Improvement Act of 2012, legislation to help restore the flow of credit for new housing production in order to create jobs, meet rising housing demand and bolster the economic expansion. Builders say with new...
09 Feb 2012
Read more
There was little movement on Wall Street today as investors sat on the sidelines on uncertainty in Europe. The Yahoo Finance Manufactured Housing Composite was also little changed. Losing ground Wednesday were Allied Management Group lost .17 cents (.16 percent) to $107.35. Clayton Homes, Vanderbilt Mortgage and Finance, as well as MH...
08 Feb 2012
Read more
Champion Commercial Structures, a division of Champion Home Builders announced this week the company has been contracted to apply its unique modular building method to three major projects, including one hotel and two employee housing projects for the oil and natural gas industry. With the addition of these contracts, the division is poised for...
08 Feb 2012
Read more
From North Carolina and BlueRidgeNow.com, MHProNews.com learns that Henderson County residents with abandoned manufactured homes on their property can apply for a grant to help finance the removal of the home. According to the article, the typical cost for a home removal is $1,500, $1,000 of which can be provided by the grant. However, individuals...
08 Feb 2012
Read more
The Manufactured Housing Association for Regulatory Reform (MHARR) reports that according to official statistics compiled on behalf of the U.S. Department of Housing and Urban Development (HUD). the manufactured housing industry rebound evident in recent months continued and strengthened during December 2011. posting its fifth production increase...
08 Feb 2012
Read more
by Nadeen Green I thought about holding a contest to see who might be able to come up with what I believe may be the two most important words for fair... Read more
COMMUNITY MANAGEMENT & FAIR HOUSING (LEGAL)

by Eddie Hicks To build or not to build. That's the question. To "take up arms against a sea of trouble." Perchance to "dream"? Is that the rub? Sorry, Bill. I... Read more
COMMUNITY MANAGEMENT & FAIR HOUSING (LEGAL)

by Chrissy Jackson In our last column, we covered Manufactured Home Community “Guidelines for Living” topics ranging from Refuse Removal through Rights of Management. This month, we will explore Security and... Read more
COMMUNITY MANAGEMENT & FAIR HOUSING (LEGAL)

by Kurt D. Kelley, JD It’s exciting. You just purchased a manufactured home community. It has fifty (50) sites, forty eight (48) of which are occupied by home owning tenants paying... Read more
COMMUNITY MANAGEMENT & FAIR HOUSING (LEGAL)

by Boe Davis This is our second installment about how a Multiple Listing Service (MLS) functions and how it could help manufactured home sales throughout the country. In this article we... Read more
GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

by Deanna Fields March 1-2 will be here before you know it! Do you want access to more financing? Do you need new sources for inventory, services or just want to... Read more
GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

by Joe Geller Many of us have gone through the frustration of not receiving an email, even after we verify the sender has sent the email, and he or she has... Read more
GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

by George Porter Have you ever heard of anyone replacing anchors because they were worn out or not good anymore? I know I haven't and it worries me. Have you ever... Read more
GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

by Tim Connor, CSP One of my daughter’s favorite lines is, it is what it is. Every time I hear that from her it makes me stop and think – why... Read more
MANAGEMENT

by Zig Ziglar In recent years, in manufactured housing and in other industries too, we've seen fear take a toll. There really is "healthy fear." For example, it's very healthy to... Read more
PERSONAL REFLECTIONS, MOTIVATION and INSPIRATION

by Tim Connor, CSP Creating a team of super-stars is manufactured housing – business to business or business to consumers – is not as difficult as many managers or trainers would... Read more
SALES

by 'L. A.' Tony Kovach As we have noted before, at the heart of any successful career or business, there are certain basics or fundamentals. Being on the Cutting Edge of... Read more
SALES

by 'L. A.' Tony Kovach With approaching half a year of increasing shipment levels, we are seeing what could be the start of an industry turn around. This is not the... Read more
FINANCING

by Dave Shanklin Over the years, I have noted several helpful procedures that make our loan processing smoother. In the past I have written on this topic. Here are some new... Read more
FINANCING

by Jeff Templeton I try to listen and learn about marketing and business from as many experts as possible. I believe that their insights will make myself and those that I... Read more
MARKETING

by Katie Weldon Whether the term is model home or staged home, the definition is the same. It is the detailed and creative preparation of a house to be sold. If... Read more
MARKETING