MH Marketing Sales Management

by Joe Adams

If you think the role of marketing is to make sales – wrong. Think again.

The role of marketing is not to make sales. The role of marketing is to create the right environment that causes customers to want to purchase.

by George F. Allen

Are you the first or the last to know about these must-reads?

There have been four manufactured housing books published in the last four months! In this review, we will cover two of those four new releases for your information, insight and benefit.

By Chad Carr

Do you know the ten steps you need to take to make sure you know exactly how much money you have and where it is to sustain profitable operations?

by Tim Connor, CSP

Do you know the five "truths" that actually sabotage your MH sales success?

Over the years, a great number of sales trainers, as well as sales managers, have perpetuated a number of sales myths as if they were truths.

by Tim Connor

Will empowering employees improve performance and increase organizational effectiveness or create stress and havoc?

During my career, I have worked with a variety of organizations that display any number of management styles.

by Nadeen Green

How can iguanas, "hellos" and food stamps put your MH community at risk?

You have likely been to fair housing programs or have read articles that dealt with the important topics of race, color, disability, children, national origin, sex, and religion.

by Mike Hourigan

Are you "flying the plane" of your MH business or crashing it?

I picked up one of those World War II thriller novels at the airport for a 5-hour flight last month. It was a quick read and I left it on the plane for the next traveler or bored flight attendant.

by Susan Knowles

Feel like there is just something missing from your relationship with the cable company?

When you first got together, everyone told you it was the right thing for you to do. And at first, things were great. He seemed perfect for you, and you were happy to have him. Sure there were issues, but he always took care of them – albeit in his own precious time – and he always apologized after. But over time, things have just grown stale.

by L.A. 'Tony' Kovach

Yes or no? Build up the industry or tear it down. Choose your future.

This is a more important issue than is generally realized by members of the manufactured, modular and prefab housing industries. The short answer to the query is "Yes, they can get along… and should!"

by Steven Lefler

How can the manufacturing and modular home building industry surpass the conventional home builders during this economic window of opportunity in house construction business?

Join the vanguard of thousands of new readers daily who are coming to depend on MHMSM.com's unique industry reporter Eric Miller's front-line, well-balanced reports on issues vital to all of us in the Manufactured Housing Industry. Check out Eric's INdustry in Focus Reports that set the facts straight. Be the first to know! Check in often!

by Greg McClanahan

How do butterflies affect the future of the Manufactured Housing Industry?

Everything you do matters.

Seriously! You must consider this fact as it pertains to every area of your life and profession.

If you are like me, I can look back at certain "defining moments" that changed the course of my life. Some of the big defining moments were my faith, convincing my amazing wife to marry me, and another significant decision was my career.

By Eric Miller

Is the MH Industry giant totally gone?

Fleetwood is liquidating. That comes as sad news to many manufactured home owners and retailers. With a history extending back to 1950, Fleetwood Enterprises, manufacturer of manufactured homes, recreational vehicles and travel trailers, once employed thousands and seemed a permanent part on the American landscape.

by Eric Miller

"This will make you proud to be an American when you see how everything comes together."

For anyone who hasn't seen the production process for manufactured homes, a visit to a factory is an eye-opening experience. I joined partner Kenny Shipley and production manager Andy Nauert on a recent tour of Legacy Housing, LTD in Fort Worth, Texas.

by George Porter

Are you aware of the colorful origins of the MH industry and the families that disappeared when the early homes did?

In 1870, a group of Methodist congregations decided to hold camp meetings on a deserted stretch of beach on the Delaware coast.

Too busy to follow the RSS leads and MH-related stock market reports yourself? Then join the growing thousands of listeners who tune in to Erin Patla's NEWS AT NOON, your Monday-through-Friday solution for information-packed highlights of the major news stories and activities impacting your MH business and investments around the globe. Click here to catch the latest News at Noon

by Ken Rishel

What kind of credit matrix can create sustainability?

There is, by most knowledgeable estimates, about 5.5 billion dollars worth of loan paper on manufactured homes generated by owner-assisted finance efforts in the U.S. today. Very little of that was created with the help of a formalized credit matrix, and as a result, much of it is of little value in the resale market.

by Dave Shanklin

Is there evidence of new stability for the MH chattel finance industry?

After years of a roller-coaster ride of lending instability, the storm clouds seem to be parting for the MH chattel finance industry.

A major banking chain has been contacting dealers in CA, testing the waters about possibly re-entering the MH chattel finance industry.

by Bob Stovall

Knowing the "do's and don't's" of email marketing can make or break your business.

Last month, I presented the first part of the 1-2-3 series, Online Marketing 1-2-3, Part 1 - the Website. Remember this isn't an all-inclusive Online Marketing Tutorial, but a simplified three-step system to get you started or get you on the right track if you are using only one or two of modules at present.

by Don Westphal

Green is good – financially and ecologically!

This installment in our series will focus on the growing public awareness of the environment and its effects on our day-to-day lives. Leveraging this in many market areas is critical… In some markets, green communities have an advantage of perception.

by Zig Ziglar

What can you learn from boxing-great Gene Tunney?

Be grateful for your problems. We all frequently deal with people who complain about the trials and tribulations of their daily lives.