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October 2011 Vol. 3 No. 1

CHECK OUT THE GREAT OCTOBER FEATURE ARTICLES!
 

Nineteen top pros have contributed Feature Articles for you this month. Here are the October articles according to Subject Category, listed alphabetically. Be informed, inspired and encouraged for optimum success!
 

Featured Articles and Reports for Vol. 3, No. 1, 2011
Alphabetically by Category

COMMUNITY MANAGEMENT & FAIR HOUSING (LEGAL)

Nadeen Green
Fair Housing – It’s for the Birds - part 2

Chrissy Jackson
Content area of Guidelines for Living – From Health Codes to Insurance

A CUP of COFFEE with…

A Cup of Coffee with…
A Cup of Coffee with…Chad Carr

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

L. A. ‘Tony’ Kovach
2011 Louisville Manufactured Home Show Draws Praise as MH Pros look ahead to the 2012

L A 'Tony' Kovach
(un)Common Sense: How the Manufactured Housing Industry's Long Awaited Turn Around effort can Get Done

Stephen Lefler
Why build an Energy Efficient Manufactured home?

MARKETING

Beth Monicatti Blank
Social media jargon

MANAGEMENT

Chad Carr
Building Your Future by Building Relationships - Part Two: Stop “Waiting On” Customers

Tim Connor, CSP
Is it ‘who’ or ‘what ’in your Manufactured Housing organization?

George Porter
Boardroom Manufactured Housing Installation

Vicki Gibbons
This month fourteen new residents moved into our park

PERSONAL REFLECTIONS, MOTIVATION and INSPIRATION

Tim Connor, CSP
Have you ever wondered?

Tim Connor, CSP
Having it, Wanting it.

Vicki Gibbons
Unemployed – Then – An Answer to Prayer

Zig Ziglar
ZigOn Politicians

SALES

Tim Connor
So – What’s your excuse?

Mark Hunter
Using Social Media in Manufactured Housing as a Negotiating Tool

Mark Hunter
What did you learn from the last sale you lost?

Mike Moore
The Sales Journey

[ BACK TO TOP ]


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by Beth Monicatti Blank
 

Have you ever been confused by what you're reading on social media? With so many companies today using the Internet and social media platforms to promote or advertise their business, understanding the social media jargon is key to success in this technological medium.  Add a comment

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1) Who, What and Where: (Your name, and your role/job title at Rainmaker as well as any other industry roles, association positions, etc.).
 
Chad Carr of Rainmaker Software and Consulting.  I am officially the President of this second-generation family business, but with both of my parents still actively involved, we really all balance multiple duties.  Our company has been serving Retailers in the Manufactured Housing Industry since 1978 when my mother, Judy, started working for Dealer Magazine as the head of the Hardison Institute.  In addition to my work at Rainmaker, I am an active speaker and writer with a focus on teaching best practices to Independent Retailers in this and the other industries we serve.
  Add a comment

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by Chad Carr
 
In our previous column on this topic, I shared the results of a study that found 80% of all home buyers spend three months to a year or more doing research before they are ready to sit down and discuss their home purchase with a dealership or salesperson.  Regardless of whether they are looking for a Manufactured, Modular, Site Built or any other type of home, prospective customers are going to do research before they are ready to buy.   Add a comment

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Tim  Connor, CSP
 
Have you ever wondered how your life might have turned out differently had you made different choices or decisions along the way?  If you had made different career decisions or relationships ones?  If you had developed a different life philosophy or attitudes as the years passed?  Over time you learned to define adversity, failure or success differently? Add a comment

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by Tim Connor, CSP
 
I know, I know . . .
. . . you want what you want – you deserve what you want – you have earned what you want – but – getting what you want isn't always what it's cracked up to be . . . Add a comment

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by  Tim Connor, CSP
 
What do I mean by 'who' or 'what' in your manufactured or modular home company or organization?  Corporate culture is one of the significant driving factors that contributes to and determines an organization's success, profitability and position in the market place.  Corporate culture is the heartbeat of any enterprise.  It is: Add a comment

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by Tim Connor
 
So what kind of a year are you having?  As we are heading into the last quarter of 2011 and if you are not on target for your goals in the manufactured housing business you have two possible attitudes. Add a comment

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by Vicki Gibbons

This month fourteen new residents moved into our manufactured home land-lease community.  Located just south of Cleveland, Ohio, I manage the largest 55 + "mobile home park" in the state. Over the past ten year's residency has declined due to the effects of the economy and the death of residents. Add a comment

Read more...

by Vicki Gibbons

I have had the privilege of being a multifamily home and retail strip mall Manager for more then 30 years.  And my current desire is to become a speaker at seminars to members of my industry.  So I prayed for this opportunity and God answered me….But it was not an answer I expected!!! Add a comment

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by Nadeen Green

"Whooo-is there?" says the Owl.  Oh, good, it is you, dear reader, coming back to read Part 2 of my previous MHMSM.com article. Managing a manufactured home land lease community is no easy matter, but knowing how to properly navigate fair housing issues makes a difference.  Let's continue with the sometimes forced (I admit) analysis of fair housing issues from an avian perspective… Add a comment

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by Mark Hunter 

Social media has blown on to the scene the last couple of years with the popular websites of Facebook, Linkedin, Twitter, Google + and many others.  Nobody can tell for sure what social media will look like five years from now, but what everyone can agree upon is that the concept of using the internet to socially communicate is not going away. Add a comment

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by Mark Hunter 

My mom always used to tell me how we learn more in life from our failures than we do from our successes, yet for too many of us in sales this concept doesn't seem to sink in. Add a comment

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by Chrissy Jackson

Manufactured Home Community (MHC) operations.  The importance of a good set of Guidelines for Living can't be under-estimated for a smooth running land lease community. This is a continuation on this series about the Content portion of the Guidelines for Living, for the previous article, please click here. Add a comment

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by L. A. 'Tony' Kovach
 
Last year when Dennis Hill and I first spoke about the return of the fabled indoor Louisville Manufactured Home Show in 2011, one of the many things that struck me was Dennis and the Showway's team practical, no-nosense approach.   Dennis knew the challenges.  "Tony, first we have to crawl, then we walk, then can we run.  This is our year to crawl."  The goal was to attract perhaps 850 or so retailers, community operators and dealer developers to this come back show. Add a comment

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by L. A. 'Tony' Kovach

For about a year now, various state execs, business owners and seasoned industry veterans have taken part in discussing key aspects of the long overdue Industry Turn-Around plan.  The movement picked up speed early this summer. We have named this plan the MH Alliance/Phoenix Project.  The Phoenix Project name implies the rebirth of the Industry, using the mythical bird – the Phoenix – that rises from the ashes of apparent destruction.  The meaning of the MH Alliance will be expressed later on. Add a comment

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by Stephen Lefler

The appeal of energy efficient housing is growing. The choices of a new site built home, a foreclosure, an old mobile home or living in an old apartment are becoming increasingly less desirable for the public. Add a comment

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by Mike Moore
 
The most important thing you control in a sales engagement is your mindset, not the buyer or conversation. You may be selling to retail customers or perhaps your focus is business to business in manufactured housing.  Regardless, there are some basics that remain the same.   Add a comment

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by George Porter

You know what a boardroom is don't you? It's the room where all the heads of big companies meet and plan their future. These are the movers and shakers of the industry, the VIP's, CEO's, COO's and generally the  board of the corporation. These are the folks that are about as far away from the installation of a manufactured home – the crawling in the mud and stacking concrete blocks - as you can get. To be fair about it, some of them, especially the original owners and founders of the companies and their offspring may have done it but most board members these days have not, and of course they don't need to. Their time is much better spent thinking of the big picture, the stockholders and the next quarterly earnings, that kind of thing. Add a comment

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by Zig Ziglar
 
A "politician" has been described as a genius who can open the door of your car with one hand, help you in with the other, and still have one hand left to pat you on the back and ask for your vote. Yes, as the saying goes, at one time in America we told political jokes and now we elect them.  Add a comment

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Daily Business News Briefs

New Home Sales Post Increase

New Home Sales Post Increase

The National Association of Home Builders (NAHB) reports HUD and Census Bureau figures show sales of newly-built single-family homes rose 2.3 percent in April to a seasonally-adjusted annual rate (SAAR) of 454,000 homes. “Today’s report is further evidence of the gradual, consistent improvement we have been seeing in housing market conditions over ...

24 May 2013

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Three Indexes Just Budge; Tracked Housing Stocks Mostly Fall

Three Indexes Just Budge; Tracked Housing Stocks Mostly Fall

Investors stepped back from the market today, anticipating how life will be when the Federal Reserve ends its asset purchasing, which may happen later this year. Meanwhile, CNNMoney reports the Dow Jones Industrial Average nudged up +0.06 percent, +8.6 points, to close at 15,303.10. The Nasdaq lost -0.01 percent, -0.28 points, to end the week [...]...

24 May 2013

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New Homesite Planned for First Nation People

New Homesite Planned for First Nation People

Updating a story MHProNews first covered Sept.16, 2011 and last covered Dec. 17., 2012 regarding modular housing for Canada’s Lake St. Martin First Nation which has been flooded out since spring, 2011, the brandonsun reports the Canadian government and tribal leaders have finally agreed on a site. Located just under 200 miles northwest of...

24 May 2013

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Cavco Releases Quarterly and Annual Financials

Cavco Releases Quarterly and Annual Financials

According to globenewswire, Cavco Industries, Inc. reports net income before taxes for the fiscal fourth quarter 2013 was $3 million, up from $2.9 million from the same period last year including a $1.2 million tax benefit from the acquisition of Palm Harbor. Net revenue rose 9.4 percent for fiscal Q4 2013 over Q4 2012, $108.8 [...]...

24 May 2013

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Legislative Update—Iowa

Legislative Update—Iowa

Following MHProNews story line from Wed, May 22 about legislation in Iowa, Joe Kelly of the Iowa Manufactured Housing Association (IAMHA) tells us the House has passed property reform tax bill SF 295 that will treat apartments, MHCs and nursing homes the same as residential property. Effectively, beginning with taxes due in Sept. 2016, each [...]...

24 May 2013

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Execs Depart Zell’s Equity International

Execs Depart Zell’s Equity International

The Wall Street Journal informs MHProNews three senior executives at Sam Zell’s Equity International (EI) real estate company resigned this week on the heels of the head of capital markets departure, as well as co-founder of the fund and CEO Gary Garrabrandt, who left last Sept. Chief Operating Officer Ira Chaplik, General Counsel Brian...

24 May 2013

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Measure Passes Texas Legislature

Measure Passes Texas Legislature

Following up on a story we posted March 21, 2013 about Texas Legislature HB 3613 that would release delinquent tax liens on manufactured homes beyond the four year statute of limitations, the Texas Manufactured Housing Association (TMHA) says the bill passed the Senate and now goes to the governor, hopefully for his signature. DJ Pendleton [...]...

24 May 2013

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Atty. Gen., MHC Owners Settle Suit

Atty. Gen., MHC Owners Settle Suit

Following up on a post MHProNews last published April 8, 2013 regarding a lawsuit filed against an MHC owner for allegedly violating Penn. law requiring payment relocation expenses to residents of communities that close, realestaterama says Attorney General Kathleen G. Kane has settled with the owners. Kenneth Mayes, II and his sister, Sharon...

23 May 2013

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Three Major Indexes Slide; Cavco Rises, Deer Valley Drops

Three Major Indexes Slide; Cavco Rises, Deer Valley Drops

U. S. stocks slid as markets were down around the world, led by the Nikkei in Japan. The Dow had fallen steeply at the beginning of the trading session but recovered to finish with a minor loss. CNNMoney reports the Dow Jones Industrial Average fell -0.08 percent, -12.67 points, to close at 15,294.50. The Nasdaq [...]...

23 May 2013

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MHC Investors to Present at Forum

MHC Investors to Present at Forum

MarketWatch reports senior executives of MHC owner UMH Properties, Inc. will present at this year’s National Association of Real Estate Investment Trust’s (NAREIT) REITWeek Investor Forum June 5, 2013. Held at the Hilton Chicago, as MHProNews has learned independently, Northstar Realty Finance Corp. will also be among the presenters at...

23 May 2013

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Catastrophe Housing—Containers or Modular?

Catastrophe Housing—Containers or Modular?

Following up on a post from yesterday, May 22, about the three-story disaster housing by Garrison Architects New York City has chosen to meet emergency needs, treehugger compares shipping containers to modular housing, much as NYC did. Shipping containers can be easily stored for a dollar a day, stack 16 high, and are made to [...]...

23 May 2013

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Featured Articles and Reports - May 2013 Vol. 4 No. 8

Prev Next Page:

The FTC and Your Advertising

The FTC and Your Advertising

by L. A. 'Tony' Kovach A recent message caused me to review the latest on the http://business.FTC.gov website on advertising. Uncle Sam's Federal Trade Commission (FTC), your state attorney general, other... Read more

MARKETING

The Integrated Marketing Plan for Success

The Integrated Marketing Plan for Success

by Beth Monicatti Blank Regardless of what products or services you sell, a successful marketing plan will combine several types of marketing methods to accomplish a certain goal or goals that... Read more

MARKETING

Is Social Media a Waste of Time?

Is Social Media a Waste of Time?

by Scott Stroud Want to casually keep up with friends and family between calls or while watching TV? Then, Facebook is the perfect medium for that. But, what about Social Media... Read more

MARKETING

“Caregivers, Grandkids & Service Animals – The Truth Will Set You Free!”

“Caregivers, Grandkids & Service Animals – The Truth Will Set You Free!”

by John Pentecost A troubling case developed in a mobile home park in Watsonville, California, in which a grand daughter moved in with an elderly woman homeowner in a 55 +... Read more

COMMUNITY MANAGEMENT & FAIR HOUSING (LEGAL)

“Don't Put it in Writing”

“Don't Put it in Writing”

by Kurt Kelly Here are two conflicting things lawyers often say. The first is, “You better have it in writing.” Many contracts must be in writing to be enforceable, particularly if... Read more

COMMUNITY MANAGEMENT & FAIR HOUSING (LEGAL)

Promoting Your Manufactured Home Community

Promoting Your Manufactured Home Community

by Chrissy Jackson “Every day is open house.” (WOW!) Curb Appeal . . .Sometimes, if you have been in your community for any length of time, you become rather immune to... Read more

COMMUNITY MANAGEMENT & FAIR HOUSING (LEGAL)

Major MH Lender Seeing Acceptance & Success With Step-Rate Loan Program for…

Major MH Lender Seeing Acceptance & Success With Step-Rate Loan Program for Personal Property and In Park Manufactured Home Financing

by Dave Shanklin Our industry’s major lender out of Seattle, CU Factory Built Lending, has wowed our industry with its very popular “Step Rate” loan product and has no plans of... Read more

FINANCING

Manufactured Home Mortgages Perform As Well As Other Mortgages

Manufactured Home Mortgages Perform As Well As Other Mortgages

by Andrea Levere Editor's Note: This is part of a series covering the release of Toward a Sustainable and Responsible Expansion of Affordable Mortgages for Manufactured Homes, the newest groundbreaking report CFED's... Read more

FINANCING

So, what’d you think of Vegas?

So, what’d you think of Vegas?

by Martin V. (Marty) Lavin Setting it up. First, let me set the stage. It’s been a few years, 3, since my last Las Vegas Manufactured Housing Institute (MHI) Congress and... Read more

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

GAO Review of HUD Program and HUD Manufactured Housing Program Budget

GAO Review of HUD Program and HUD Manufactured Housing Program Budget

by Mark Bowersox With two recent reports on manufactured housing recently completed, the Government Accountability Office (GAO) has now turned its attention to a comprehensive review of the HUD Manufactured Housing... Read more

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

Ignorance is No Excuse!

Ignorance is No Excuse!

by John Arendsen Manufactured Home Park/Community Owners/Investors of Rent/Lease Communities & Developers of Resident Owned Condo-Conversions, Sub-Divisions or Planned Unit Developments (PUDS) have more responsibilities, liabilities and obligations to their tenants/residents/homeowners... Read more

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

A Cup of Coffee with… Michael Evans

A Cup of Coffee with… Michael Evans

1) Who, What and Where: (Your name and your formal title at your company.) Michael Evans C.E.O. Centennial Management, Inc. Corporate offices are in Aberdeen S.D. We currently operate 9 retail... Read more

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

The Age of Knowing

The Age of Knowing

by L. A. "Tony" Kovach We at MHProNews are big believers that the factory built housing industry must recruit, train and inspire the young to become tomorrow's front line leaders. We... Read more

MANAGEMENT

Is employee training a waste of time and money? It Depends . . .

Is employee training a waste of time and money?  It Depends . . .

by Tim Connor, CSP Here’s the bottom line in advance – Most of the training done by organizations is a waste of money and time. (Not being negative here – as... Read more

MANAGEMENT

Self-Evident Truths...for more Manufactured Housing Sales

Self-Evident Truths...for more Manufactured Housing Sales

by L. A. "Tony" Kovach Perhaps my favorite part of the Declaration of Independence is the phrase that begins with these words: "We find these truths to be self evident..." ... Read more

MANAGEMENT

ZigOn Integrity

ZigOn Integrity

by Zig Ziglar Several years ago, Angela Weir, a delightful young woman, worked with the Zig Ziglar Corporation. She was upbeat, always had the company's interests at heart, was easy to... Read more

PERSONAL REFLECTIONS, MOTIVATION and INSPIRATION

Tiny Sales Lessons

Tiny Sales Lessons

by L.A. 'Tony' Kovach Let's start this column with a true story that will tee up a theme necessary for success minded manufactured housing (MH) professionals. Read more

SALES

52 Weeks to GUARANTEED Increased  Sales!

52 Weeks to GUARANTEED Increased  Sales!

by Tim Connor, CSP The following 52 behaviors when mastered as a part of your personal and career development will guarantee increased sales.  Each of the 52 topics are critical to... Read more

SALES

US and Canadian Manufactured Homes Directory Locations

US and Canadian Manufactured Homes Directory