by L. A. ‘Tony’ Kovach
To truly understand a location, business or organization - and its potential - a SWOT analysis is useful management tool.
SWOT is an acronym for Strengths, Weakness, Opportunities, and Threats.
Image credit, Project Smart.
For SWOT to have value, it must be objective. A ‘yes man,’ someone with an ulterior agenda or kiss-up persona can’t do a proper SWOT analysis.
The party doing the SWOT analysis must have sufficient understanding of the industry, plus a working knowledge of the specific part of the industry that an enterprise is engaged in.
Chart graphic credit, BPPlans.
The ideal SWOT is done with an in-person inspection of the location or business in question, and with the location's or enterprise's full cooperation. As noted above, it should be done by a professional knowledgeable about the subject matter, and must be objective.
This writer has routinely done a SWOT analysis as part of the business development, marketing and other professional services provided to industry companies.
When a SWOT is done properly and is embraced in a spirit of goal orientation and problem solving, the results can be amazing.
Our business development,
and clients include mutual confidentiality.
That said, at times we have clients who willingly share their results (not specific methods) with the industry at large, because they believe in the process and profitable outcomes that follow.
Click above or below to read Tom Fath’s article.
Please see another current example, linked here.
Ready to spot your SWOT and advance? ##
(Image credits are as shown above.)
By L. A. ‘Tony’ Kovach. Tony and Frank Rolfe will be among those presenting at the Tunica Show, on the topic of Successful and Profitable Media Engagement. Click the image at left to learn more.
Photo of Tony presenting on SuperCharged Marketing and Sales to an audience of MH industry professionals.