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by Nadeen Green

Nadeen Green photoThis month I am deviating from my traditional "Fair Housing Lady" role to share a bit of information on social media marketing. (And to show, perhaps, that I am capable of knowing about more than one thing, which I am. And if I write about social media, you might think I am cool, which I am not.)

You may be thinking about promoting your community through Facebook or through an ILS (internet listing service). With social media (or "SM", which does, I know, have a kinky connotation) it is all about people and relationships (goodness, we are sounding kinkier by the moment) and you will see lots of photographs of people when you visit SM websites.

Once upon a long time ago, you advertised your community only in the newspaper (and if that is still the case, that is just fine – whatever marketing avenues work for you). You knew it wasn't right to stick the flash cube on your camera, take a photograph of one of your residents, take that film to be developed, pick up the photo some days later and then use that photo in your newspaper ad. And while times have changed (some of you are now asking, "What is a flash cube?") and the marketing of communities has evolved to include way more than just print advertising, you need to know that the rules really haven't changed much at all. You should not take your digital camera, smart phone, video cam and/or other modern technology tools and capture the likeness and/or voice of your residents and put that on a website or post to any SM venue without permission! That permission comes to you through the use of a Model Release.

If you are having an event at your community where you will be taking photos of lots of folks, create a Model Release sheet with, for example:

  • "Hawaiian Pool Party – July 13, 2011" as a title,
  • then language along the lines of "permission to use my image and/or statements, written or recorded, for commercial purposes is hereby granted, now and forever",
  • signature lines,
  • and ask residents to sign.

Then post away, whenever and wherever, using the pix or footage of everyone or anyone that signed. But never, ever post without permission.

Where do you get such "along the lines of" language that I mentioned above? Wisdom would dictate that you seek your own guidance on that, because this Best Practices Tool is absolutely NOT LEGAL ADVICE from me or the wonderful company that continues to employ me.

Two more tips:

  • Keep your Model Releases FOREVER (and ever)!
  • Remember that employees at your community need to sign a Model Release, too, if you are ever going to show them (or have their voices) in any of your advertising, SM or otherwise.

###

Nadeen Green is also known as The Fair Housing Lady. She gets to be Senior Counsel with After 55 magazine and SeniorOutlook.com, which means that she is their attorney, not yours. So the information contained in this article is not to be considered legal advice. Both the author and her company strongly suggest that you consult with your own counsel as to any fair housing questions or problems you may have. Fair Housing Lady can be reached at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

Daily Business News Briefs

Bank of America Paying for Countrywide’s Mortgage Fraud

Bank of America Paying for Countrywide’s Mortgage Fraud

The Bank of America (BAC) has been ordered to pay nearly $1.3 billion for mortgage fraud committed by Countrywide before B of A bought out the mortgage broker during the financial crisis. The loans were initially made through a lending program called the “High Speed Swim Lane,” involving little or no income verification, and Countrywide […]...

31 Jul 2014

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Nobility Shines, AMG and Cavco Fall; Dow Drops over 300 Points

Nobility Shines, AMG and Cavco Fall; Dow Drops over 300 Points

In the worst trading day in three months on the stock market, the Dow Jones Industrial Average plummeted -304 points, -1.80 percent, to end the day at 16,576.36, while the Nasdaq dropped -93.13 points, -2.09 percent, to close at 4,369.77. Similarly, the S&P 500 fell -38.41 points, -1.95 percent, to end at 1,931.66 as CNNMoney […]...

31 Jul 2014

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Home Price Indices Indicate Moderation

Home Price Indices Indicate Moderation

The latest S&P/Case-Shiller Home Price Indices for May indicates a slowdown from a year ago. The ten-city composite gained 9.4% year-over-year and the 20-City 9.3%, down significantly from the +10.9% and +10.8% returns that were reported last month. In May the 10-and 20-City Composites notched gains of 1.1 percent, and all 20 cities posted...

31 Jul 2014

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Sun to Acquire MHC Portfolio of Green Courte

Sun to Acquire MHC Portfolio of Green Courte

MHProNews has learned from James Ayotte at the Florida Manufactured Housing Association (FMHA) that Sun Communities, Inc. (NYSE:SUI) has agreed to acquire a portfolio (the “ALL portfolio”) of 59 manufactured home communities from Green Courte Partners, LLC (GCP) comprising over 19,000 homesites for approximately $1.32 billion, including the ass...

31 Jul 2014

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Town Will Allow Rvs to Temporarily Site in MHCs

Town Will Allow Rvs to Temporarily Site in MHCs

A proposal to allow recreational vehicles to occupy manufactured home sites in land lease communities until a manufactured home is delivered passed the Coaldale, Alberta, Canada Town Council, according to sunnysouthnews.com. Town officials will include in the ordinance that only the owner of the home site can place an RV there, only one RV per...

31 Jul 2014

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Oliver Technologies Opens Facility South of Fort Worth

Oliver Technologies Opens Facility South of Fort Worth

MHProNews has learned that Oliver Technologies Inc. (OTI), which provides components for the manufactured housing (MH) industry has moved into the former Southwestern ColorGraphics building in Keene, Texas, just south of Fort Worth. Headquartered in Hohenwald, Tennessee, OTI develops, manufactures and distributes foundation products for MH...

30 Jul 2014

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Skyline Rises nearly 5 Percent; Nasdaq Nudges Up, Dow Slips

Skyline Rises nearly 5 Percent; Nasdaq Nudges Up, Dow Slips

The Federal Reserve plans to trim its bond-buying program by $10 billion to $25 billion, down from a peak of $85 billion, as planned, but will keep interest rates low, according to what CNNMoney tells MHProNews. The news trimmed losses on the stock market, spurring the Nasdaq to end in positive territory as it gained […]...

30 Jul 2014

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Developer wants to Close Manufactured Housing Community

Developer wants to Close Manufactured Housing Community

A request to change zoning from manufactured housing to light industrial in Sapulpa, Oklahoma, forcing the closing of Rolling Hills Mobile Home Park and displacing the residents of the 33 homes was put on hold by the county commissioners until the Sept. 22 meeting. The owner of the property, Marty Rivers, did not disclose what […]...

30 Jul 2014

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Consumer Confidence Rises to Best Reading since 2007

Consumer Confidence Rises to Best Reading since 2007

The Conference Board reports the Consumer Confidence Index reached 90.9 in July, its third consecutive monthly gain and the best reading since October, 2007, according to RVBusiness.com. Beating economists’ forecast of a mid-80s reading, MHProNews has learned the June reading was 86.4. Since February the economy has added over 1.2 million...

30 Jul 2014

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Wyoming Homes Owner Facing New Charges

Wyoming Homes Owner Facing New Charges

Following up on a story MHProNews last posted July 21, 2014, the hearing for Wyoming Homes owner David Valenti of Moosic, Pennsylvania included a set of new theft charges at his arraignment for the previous violations of the consumer protection laws, alleging he received down payments on modular homes that were never delivered, and refused...

30 Jul 2014

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UMH Tops the 15,000 Homesite Level

UMH Tops the 15,000 Homesite Level

MHProNews has been informed that Freehold, NJ-based UMH Properties, Inc. (UMH) has completed the acquisition of two Ohio manufactured housing communities (MHCs) for $5,400,000, according to marketwatch.com. With an average occupancy of 91 percent, the all-age communities contain a total of 258 developed homesites set on 40 acres. The public equity...

30 Jul 2014

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Featured Articles and Reports - July 2014 Vol. 5 No. 10

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Increase Your Exposure Online With This FREE Google Plus Authorship Plugin

Increase Your Exposure Online With This FREE Google Plus Authorship Plugin

by Joe Karns By now I'm sure you already know the many benefits to running a blog strategy around your business. However, there is an easy (and FREE) way to get... Read more

MARKETING

Tattoos, Technology and Manufactured Housing Sales Growth

Tattoos, Technology and Manufactured Housing Sales Growth

by Jason Brady Before we bought out ManufacturedHomes.com – which was previously a part of SearchCore - one of the big draws for that operation was their tattoo website. Read more

MARKETING

Community Management: The $20,000 Dog

Community Management:  The $20,000 Dog

by Kathleen Bianculli It’s exciting. You just purchased a manufactured home community. It has fifty (50) sites, forty eight (48) of which are occupied by home owning tenants paying $300/month... Read more

COMMUNITY MANAGEMENT & FAIR HOUSING (LEGAL)

Same Sex Harassment in California

Same Sex Harassment in California

by William “Bill” Hart, JD In Hart King's continuing efforts to bring recent developments in California employment law to our clients who employ workers in the state, we provide this summary... Read more

COMMUNITY MANAGEMENT & FAIR HOUSING (LEGAL)

With this ring…

With this ring…

by Nadeen Green, JD June is now just a memory as we continue into the summer of 2014 - the month often associated with weddings by which happy couples are traditionally... Read more

COMMUNITY MANAGEMENT & FAIR HOUSING (LEGAL)

Is It Really Progress? Manufactured Housing Finance, Dodd-Frank and the CFP…

Is It Really Progress? Manufactured Housing Finance, Dodd-Frank and the CFPB

by Marc Lifeset, JD The Dodd-Frank Wall Street Reform and Consumer Protection Act (“Dodd-Frank Act”) amended the federal Truth in Lending Act (“TILA”), directly impacting the manufactured housing industry in a... Read more

FINANCING

Why Don’t States Do More to Promote Affordable Housing?

Why Don’t States Do More to Promote Affordable Housing?

by Doug Ryan Since 2005, CFED has promoted manufactured homes as a viable housing opportunity, particularly for low- and- moderate-income families. We have focused on making manufactured housing part of the... Read more

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

Following-up on Dirty Laundry

Following-up on Dirty Laundry

by Stacey Epperson Earlier this year I wrote about “Dirty Laundry,” the tendency to keep the two million pre-1976 mobile homes in the United States out of sight and out of... Read more

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

HUD Code Manufactured Homes and Attached Garages, a Regulatory Update

HUD Code Manufactured Homes and Attached Garages, a Regulatory Update

by Lois Starkey I am following up on a communication I sent to manufacturers in January regarding attached garages.  As you know, late last year it was brought to MHI’s attention... Read more

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

Louisville 2015…The Road to Success

Louisville 2015…The Road to Success

by Ron Thomas, Sr. The numbers really add up. Think about all of the exciting brand new homes. Think about the 1,561 plus customers who visited in 2014. Think about the... Read more

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

Time to Pull Ourselves Together

Time to Pull Ourselves Together

by Bob Vahsholtz There’s work to be done. Those of us still involved in housing need to pull up our socks and get the wheels turning in the direction of industrializing... Read more

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

Taking Inventory in Manufactured Home Communities Today

Taking Inventory in Manufactured Home Communities Today

by Maria Horton As we enter the second half of 2014, we find ourselves taking inventory of goals met, goals yet to be achieved and pondering our new goals for the... Read more

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

Stacey Epperson, CEO of Next Step, Discusses Affordable Housing and the Ene…

Stacey Epperson, CEO of Next Step, Discusses Affordable Housing and the EnergyStar Manufactured Home Solution – Inside MH

by L. A. 'Tony' Kovach Next Step is a unique organization with a not-for-profit as well as for profit divisions. Stacey Epperson is the President and CEO of both, and she... Read more

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

Mark Belicky-Carlyle Group, Maria Horton-Newport Pacific, Frank Rolfe and m…

Mark Belicky-Carlyle Group, Maria Horton-Newport Pacific, Frank Rolfe and more at the 2014 MHI Congress and Expo

by L. A. 'Tony' Kovach This 137 second video gives you a snapshot of the personalities and the energy that was found at the 2014 Manufactured Housing Institute (MHI) Congress and... Read more

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

“We Need Everyone to fell like its for Everybody” - Dennis Hill video back …

“We Need Everyone to fell like its for Everybody” - Dennis Hill video back story to Tunica and the Successful Return of the Louisville Manufactured Home Show – Inside MH

by L. A. 'Tony' Kovach Every video we do brings unique insights that a motivated professional could put to work to improve their career, location, organization or investments in manufactured housing. Read more

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

“Manufactured Housing Industry Cohesion!” - Paul Bradley, ROCUSA on Cohesio…

“Manufactured Housing Industry Cohesion!” - Paul Bradley, ROCUSA on Cohesion, MHCs they admire, the Value they bring Owners, Residents and the Industry – Inside MH Video Interview

by L. A. “Tony” Kovach Breaking the Stereotypes! Proven Strategies for Profitable MHC Advancement! If there are two phrases that suggest what this interview reveals, those would certainly both apply. ROC... Read more

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

“...I kill politicians.” - Attorney Rick Robinson on Manufactured Housing …

“...I kill politicians.”  - Attorney Rick Robinson on Manufactured Housing Lobbying, Writing the Industry “Then and Now” and more – Inside MH Video Interview

by L. A. “Tony” Kovach We enjoy doing and bringing you all of our video interviews, but some are funnier than others. Put this video with Rick Robinson, JD -Vice President... Read more

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

Inside Manufactured Housing, video interview with Richard “Dick” Jennison, …

Inside Manufactured Housing, video interview with Richard “Dick” Jennison, President and CEO of MH Institute at 2014 Congress and Expo, Caesar's Palace, Las Vegas NV

by L. A. “Tony” Kovach The Manufactured Housing Institute’s (MHI) 2014 Congress and Expo was widely seen as a big success this year, and you'll hear the details of the records... Read more

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A Cup (err...glass) of Beer with...Barry Cole

A Cup (err...glass) of Beer with...Barry Cole

1) Who, What and Where (Your name, formal title in your company and where you are based). Barry Cole, Manufactured Housing Insurance Services (MHIS) Orange, California. Read more

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

Inside Manufactured Housing Video Interview: a Behind the Scenes look at t…

Inside Manufactured Housing Video Interview: a  Behind the Scenes look at the Industry with Kathleen Bianculli of  American Insurance Alliance, LLC

by L. A. “Tony” Kovach We caught up with Kathleen Bianculli – American Insurance Alliance, LLC - at the 2014 Manufactured Housing Institute Congress and Expo (C&E) in Las Vegas to... Read more

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

Are Voluntary Sprinkler Standards Still Needed? Ask the State Executives!

Are Voluntary Sprinkler Standards Still Needed? Ask the State Executives!

 by Bill Matchneer, JD I attended the MHI Summer Meeting in Indianapolis to assist the Manufactured Housing Institute (MHI) with the compliance effort for the new Dodd-Frank valuation rules I worked... Read more

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

Has everyone written off new manufactured home community development outsid…

Has everyone written off new manufactured home community development outside of the Dakotas?

by Paul Bradley When I talk with friends about new manufactured home community (“MHC”) development, the conversation usually devolves to zoning and planning regulations that don’t permit MHCs or make their... Read more

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

Ken Segall, Author of Insanely Simple and Apple Marketing Guru, An Inside M…

Ken Segall, Author of Insanely Simple and Apple Marketing Guru, An Inside MH Video Interview

by L. A. “Tony” Kovach We caught up with fabled Ken Segall, author of Insanely Simple, the marketing whiz who was part of the legendary Steve Jobs/Apple success story. Read more

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

Newport Pacific Regional Manager, Maria Horton, sounds off on the Professio…

Newport Pacific Regional Manager, Maria Horton, sounds off on the Professional Property Management Option in this edition of - Inside MH

by L. A. “Tony” Kovach Newport Pacific has long been a West Coast powerhouse in the manufactured home communities (MHC) sector. More recently, they've expanded Eastward and have been exploring more... Read more

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The 6 critical factors of employee performance

The 6 critical factors of employee performance

by Tim Connor, CSP During my many years of working with clients worldwide I have come to believe that there are 6 critical factors that determine employee performance and long-term organization success. Read more

MANAGEMENT

ZigOn Community Values

ZigOn Community Values

by Zig Ziglar Ed Shipman is a throwback to those people who believe in free enterprise, independence, hard work, faith, commitment and responsibility. Read more

PERSONAL REFLECTIONS, MOTIVATION and INSPIRATION

Creative selling vs. same stuff, different day

Creative selling vs. same stuff, different day

by Tim Connor, CSP Any time is a good time to sell creatively.  Uncertain economic times are an excellent time to sell creatively. And, poor economic times require that salespeople sell creatively. Read more

SALES

Upcoming Events

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MHLIVINGNEWS.COM FEATURED HOME OF THE WEEK

Classifieds

Press Releases

Sun Communities, Inc. to Acquire America…

Sun Communities, Inc. to Acquire American Land Lease Manufactured Housing Portfolio from Green Courte Partners for $1.32 Billion

Increases Sun Communities' portfolio to 245 communities totaling nearly 90,000 sites in 29 states with a combined enterprise value of approximately $5.1 billion Southfield, MI, July 30, 2014 - Sun Communities, Inc. (NYSE: SUI) (the "Company") today announced that it has entered into an agreement to acquire a portfolio (the "ALL portfolio") from Green Courte Partners, LLC ("GCP") sponsored funds. The ALL portfolio consists of 59 manufactured home communities, including those acquired from American Land Lease, Inc. by GCP in 2009. The communities comprise over 19,000 sites in eleven states, including nearly 11,000 sites located in Florida. Over 14,000 sites, or 73%, of the ALL portfolio are age-restricted.  In connection with this transaction, the Company will assume GCP's right to acquire an additional manufactured home community pursuant to a binding purchase...

the MHMSM Team 31 Jul 2014 Corporate Press Releases

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Mountainside Financial launches Dodd-Fra…

Mountainside Financial launches Dodd-Frank compliant non-MLO, MLO SUN Manufactured/Mobile Home Direct Loans and Refinancing

Using online articles, banner ads and video, Mountainside Financial is announcing the launch of the evolution of their direct lending platform promotion. As a division of San Antonio Credit Union (SACU), Mountainside has a unique 14 year history of making direct to consumer loans on manufactured and mobile homes. Direct loans are often done in "partnership" with brokers, communities, Realtors ®, other housing professionals and manufactured home retailers who refer consumers to them. Anthony Ducharme, Direct Channel Manager for Mountainside, explained how they created their new SUN System with Manufactured Home Professionals in mind who needed a compliant process to navigate SAFE Act and Dodd-Frank regulations enforced by the Consumer Financial Protection Bureau (CFPB). "If you've been originating your own loans, talk to us. If you want to have a legally complaint...

the MHMSM Team 08 Jul 2014 Corporate Press Releases

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Call for Nominations for the RV/MH Hall …

Call for Nominations for the RV/MH Hall of Fame Class of 2015

ELKHART, Ind., -- The RV/MH Hall of Fame Selection Committee has issued a call for nominations for the Class of 2015. Darryl Searer, Hall president, said, "The Hall welcomes nominations from all RV and manufactured housing sectors -- manufacturers, dealers, campgrounds, housing communities, suppliers, user groups, trade media, associations, etc -- for the class of 2015 and beyond. "The nomination guidelines and forms available online atwww.rvmhhalloffame.org/pages/nominations.cfm." According to the guidelines, anyone can nominate a person to the Hall of Fame that meets the eligibility requirements. The only people who may not be considered are those who currently serve on the Hall's Selection Committee. To be eligible the nominee must be, or have been, an active participant in any segment of the recreation vehicle, campground or manufactured housing industries for a minimum of 25 years....

the MHMSM Team 08 Jul 2014 Corporate Press Releases

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Southwest Region Manufactured Home Commu…

Southwest Region Manufactured Home Communities Showing Rent and Occupancy Growth, Outpacing National Average, According to JLT & Associates’ 14-Year Market Summary Report

Grand Rapids, Michigan – JLT & Associates (JLT), the nation’s #1 market research company for the manufactured housing industry, today announced a 14-year summary report of its manufactured home community rent surveys for 6 Southwest markets. Recognized as the industry standard for manufactured home community market analysis for over 20 years, JLT Rent Surveys provide detailed research and information on communities located in 72 markets throughout the United States, including the latest rent trends and statistics, marketing programs and a variety of other useful management insights. The most recent JLT Rent Surveys for the Southwest region cover 261 manufactured home communities encompassing 69,728 homesites in Albuquerque, Greater Kansas City, Greater Phoenix, Las Vegas, Tucson and Salt Lake City. This summary report is based on rent and occupancy trends from 2000 to 2014. Findings...

the MHMSM Team 01 Jul 2014 Corporate Press Releases

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RV/MH Hall of Fame 2014 Induction Dinner…

RV/MH Hall of Fame 2014 Induction Dinner Reservations Outpace Last Year's Event

ELKHART, Ind. -- The RV/MH Hall of Fame's Induction Dinner Committee Chairman Mark Wasson (BlueLinx Corporation), reports reservations for the induction dinner honoring the Class of 2014 are running significantly ahead of last year's reservations.   Wasson said, "As of June 19, more than 175 friends and family of the inductees have registered which is more than double the number of registrations for the Class of 2013 induction ceremony by the same date." This year's RV/MH Hall of Fame's annual Induction Dinner will be held on August 4, 2014, at the Hall of Fame's Event Center in Elkhart, Indiana, according to Darryl Searer, president, RV/MH Hall of Fame (Hall). According to Wasson, this year's program begins with a private cocktail party in Champion Hall from 4:00 p.m to 5:30 p.m honoring all the past inductees, board members...

the MHMSM Team 20 Jun 2014 Corporate Press Releases

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Trey Miller Tapped as Chairman of the 20…

Trey Miller Tapped as Chairman of the 2014 RV/MH Golf Classic Annual Fundraiser

ELKHART, Ind., -- Atwood Mobile Products' Aftermarket Sales Director Trey Miller has accepted the position of chairman of the 2014 RV/MH Golf Classic annual fundraiser,  according to Darryl Searer, president, RV/MH Hall of Fame (Hall). Searer said, "We are delighted that Trey has stepped up to lead our golf fundraiser.  Trey will be contacting golfers from the RV/MH industries in the coming months, and I encourage all golf enthusiasts to join us for a fun-filled day and at the same time, help support the Hall.  The Hall's 2014 Golf Classic fundraiser will start at 7 a.m. on Monday, August 4, 2014, with a full breakfast followed by a shotgun start at 8:30 a.m. at the Bent Oak Golf Club in Elkhart.  The awards luncheon begins immediately following the golf tournament. Individuals can sign up as a...

the MHMSM Team 20 May 2014 Corporate Press Releases

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