by Nadeen Green
This month I am deviating from my traditional "Fair Housing Lady" role to share a bit of information on social media marketing. (And to show, perhaps, that I am capable of knowing about more than one thing, which I am. And if I write about social media, you might think I am cool, which I am not.)
You may be thinking about promoting your community through Facebook or through an ILS (internet listing service). With social media (or "SM", which does, I know, have a kinky connotation) it is all about people and relationships (goodness, we are sounding kinkier by the moment) and you will see lots of photographs of people when you visit SM websites.
Once upon a long time ago, you advertised your community only in the newspaper (and if that is still the case, that is just fine – whatever marketing avenues work for you). You knew it wasn't right to stick the flash cube on your camera, take a photograph of one of your residents, take that film to be developed, pick up the photo some days later and then use that photo in your newspaper ad. And while times have changed (some of you are now asking, "What is a flash cube?") and the marketing of communities has evolved to include way more than just print advertising, you need to know that the rules really haven't changed much at all. You should not take your digital camera, smart phone, video cam and/or other modern technology tools and capture the likeness and/or voice of your residents and put that on a website or post to any SM venue without permission! That permission comes to you through the use of a Model Release.
If you are having an event at your community where you will be taking photos of lots of folks, create a Model Release sheet with, for example:
Then post away, whenever and wherever, using the pix or footage of everyone or anyone that signed. But never, ever post without permission.
Where do you get such "along the lines of" language that I mentioned above? Wisdom would dictate that you seek your own guidance on that, because this Best Practices Tool is absolutely NOT LEGAL ADVICE from me or the wonderful company that continues to employ me.
Two more tips: