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July 2011 Vol 2, No. 10

Featured Articles for Vol. 2, No.10, 2011
Alphabetically by Category

COMMUNITIES

Paul Bradley - Manufactured Housing Industry Solutions
What a Difference a Season Makes

Edward 'Eddie' Hicks - Investing in Manufactured Home Communities
A HUD Code Home Apartment Alternative?

Chrissy Jackson - Land Lease Community Management
Guidelines for Living: Content Area of Guidelines - Topics from Animals to Bicycles

Joanne Stevens - Manufactured Home Community Value
The Best of the Manufactured Housing Conference in Las Vegas

L. A. "Tony" Kovach - Promoting Your Community
Promoting Your Community

Don Westphal - Manufactured Home Community Planning
Extreme Makeover, Community Edition - aka Ryder Park, Milford, Connecticut - Part Three

FINANCE

Kenneth Rishel - Manufactured Housing Industry Finance Commentary
Death Takes a Holiday

Dave Shanklin - Manufactured Housing Industry Financing
Major Manufactured Home Lender Announces ARM Product Starting at 4.50% for MH-s in Communities

GENERAL INDUSTRY/COMMENTARY

George F. Allen - Manufactured Housing Industry Commentary
Just How Many Landlease Communities and Rental Homesites Are There?

George Porter - Manufactured Housing Retail and Installations
The K.I.S.S. Principle

INSPIRATION/PEOPLE SKILLS

Zig Ziglar - Motivation & Inspiration
Zig-On… Relationships

LEGAL

Nadeen Green - Legal, Fair Housing
Verify the Villains

SALES

Chad Carr - Sales
Building Your Future by Building Relationships: Part One - Yes those are your Teeth on the Ground

Mark Hunter - Sales
Discounting to Create Cash Flow? Be Careful.

TRANSITIONS

George F. Allen
Fond Memories of Florence, Flossie, Mother, Grandmother, -GGG- & Mom

by George F. Allen

Earliest memory of Mother had as much to do with my Father as it did her.

George F Allen Manufactured Housing Community ManagementConcerned about my romance with a high school classmate, Dad admonished me to take a good look at her Mother - and decide if I’d love this girl 30 years later, if she wound up looking like her Mother did at that time. I didn’t take the matter very seriously, as we ‘broke up’ shortly before I graduated from high school.

Read more...

by George F.  Allen

George F. Allen Manufactured Housing Community ManagementThe feature article, 'How Many Landlease Communities Are There in the U.S.?' attracted much reader attention when it appeared late last year in MHI's National Communities Council ('NCC') division's Community Connections newsletter.  It's since been republished as a reprint, and Appendix V in the 22nd annual ALLEN REPORT.*

Read more...

by Chad Carr

Chad Carr manufactured home sales contact managementOne of my strong beliefs is that almost any retailer or community operator can rise above the challenges this industry faces to become extremely successful.  Yes, we have had a lot of hurdles placed in front of us, but I believe our biggest problems are self-imposed – we have failed to adapt to the changing behaviors and desires of our customers and the changing realities of our marketplace.

Read more...

by Nadeen Green

Nadeen Green Fair Housing Lady Let’s assume for a moment that one of the residents in your community is not-so-fond of one of the neighbors (not as if that would ever be the case!).  That resident comes to you to complain about their neighbor’s behavior – the screaming children, the barking dog, the cooking odors (the list could go on and on).  They want you to fix the problem now and the issue might actually be a violation of your community rules and regulations.  What do you do now?

Read more...

by Edward "Eddie" Hicks

Edward 'Eddie' Hick - manufactured housing community financingAs the Chattel Mortgage industry thins, the demand for manufactured homes slims with it. Although there are new lending programs creeping into the market place for manufactured home purchasing, most are targeted at the better credit quality borrower, which is decreasing the numbers of potential manufactured home buyers.

Read more...

by Mark Hunter

Mark Hunter the Sales HunterRecently I spoke at a large conference on the subject of how to maintain your price and avoid discounting.  After the presentation, a businessperson approached me and asked what my strategy would be if his company needed to discount price to create cash flow.  This is not an easy question to answer.

Read more...

by Chrissy Jackson

Chrissy Jackson manufactured home communities managementAnimals.  Will the Community allow animals?  If so, will the admission standards be predicated upon size in height (at the shoulder), weight, or breed (certain breeds are better suited to confined living spaces)?  Will the animals be permitted outside?  Alone to run?  On a hand&ndashheld leash?  Tied to a tree?  In a doghouse?  In a kennel?  Outside only for a limited number of hours per day?  Never outside unless with a Resident?

Read more...

by L. A. 'Tony' Kovach

L. A. 'Tony' Kovach Manufactured Home Marketing Sales ManagementManufactured home community living offers an incredible opportunity for an attractive lifestyle.  Homeowners and community management all have a stake in making a community as appealing as possible.

It pays to have a full community!

Read more...

by Ken Rishel

A major new enemy has focused their considerable armament on the soft underbelly of the manufactured housing industry in the form of the new Consumer Financial Protection Bureau.  Given the public and semi-private statements made by Liz Warren and Peggy Twohig, the whole industry should be girding their loins for the attack, but, for the most part that is not happening.  It is not uncommon to hear, "That agency has bigger fish to go after than manufactured housing - we'll be alright."  Of course, that was before the CFPB added the following high ranking people to their staff:

Read more...

by Joanne Stevens

Joanne StevensThe Manufactured Housing Institute (MHI) held its annual National Communities Council Forum on Tuesday, April 26, 2010 in conjunction with the annual Congress and Expo. It was well worth the modest price and was a jam packed day of speakers and presentations.  From the conference it appears that more manufactured home community and park owners are renting community owned homes.  Perhaps owners wish to avoid the Dodd-Frank regulations for selling homes in a community.  Quite a few owners stated that the demand at their parks and communities is up drastically from a year ago for both community financed homes and rental homes.  For samples of rental home forms, a home safety checklist, home inspection form, or manufactured home lease form from the forum, go to my website, www.JoanneMStevens.com.

Read more...

by Zig Ziglar

Which Prime Minister would you want as a friend?

Two of the greatest prime ministers in the history of the British Empire were Benjamin Disraeli and William Gladstone.  They served Queen Victoria – great men with different personalities and different approaches to life.

Read more...

by Don Westphal


In our last installment, we discussed how the homes in the project would be replaced.  While this was going on, the process of finding a new site for the relocation was going on.  Not a lot of vacant land was available in Milford, but a vacant industrial site was located and the process of getting entitlements for the relocated community was soon underway.  The community was behind the project and the Planning Commission and Council were supportive of the relocation, partially because the affordable residential project would assist them in achieving the state prescribed affordable residential component.  In addition, many of the Ryder residents had been involved in the City as residents and participants for years.

Read more...

by George Porter

George Porter manufactured housing resourcesA long time ago, in another life I think, I went into the US Army to learn to be a helicopter pilot. These were complicated contraptions that were constantly trying to go their own way, at least during the first part of my flight training. At that time the Army had many civilian flight instructors and mine was a guy named B.D. Gallion. I never understood how come all the instructors there were overweight, grumpy, smoked a lot and seemed to be recovering from some sort of malady until about noon. When I became an instructor pilot a few years later, I figured it out: it's because the crazy students are always trying to kill you.

Read more...

by Dave Shanklin

Our industry's major lender out of San Diego is marketing its adjustable rate mortgage product for MH's in communities with a very low start rate of 4.5%.  Subject home must be 1991 and newer, and buyers will need Fico scores in the stratosphere to qualify for this low rate.

Read more...

by Paul Bradley

Paul Bradley ROC USA Resident Owned Communities USA, manufactured home communitiesIn the span of three days last week, three community owners and two brokers called with ‘for sale' properties.  This first stage call volume and a closing on an 85-site community today in Massachusetts make this a good start to the summer.

What a difference from 2010!  (And, 2009, for that matter!)

Read more...

Daily Business News Briefs

Sun Secures Line of Credit

Sun Secures Line of Credit

According to what 4-traders tells MHProNews, Sun Communities, Inc. has secured a $350 million revolving line of credit with the option for an additional $250 million. The secured loan has a four-year term but can be extended for an additional year. Interest on the loan is floating, and can range from 1.65% to 2.90%. The [...]...

17 May 2013

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Modular Homes Allowed, but Need Better Definition

Modular Homes Allowed, but Need Better Definition

According to gobogalusa, the Franklinton (Louisiana) Board of Aldermen heard the results of the meeting of the Planning and Zoning Commission regarding the regulation of modular homes. Building inspector Bob Walters said they are built similarly to manufactured homes but are governed by the International Residential Code (IRC). Walters stated the...

17 May 2013

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Stocks Continue to Advance; Tracked Housing Stocks all Rise Save one

Stocks Continue to Advance; Tracked Housing Stocks all Rise Save one

The rise in consumer sentiment led to a fourth week of gains in the stock market, as the Dow and S&P set new records. CNNMoney reports the Dow Jones Industrial Average gained +0.80 percent, +121.28 points, to close the week at 15,354.50. The Nasdaq advanced +0.97 percent, +33.73 points, to finish at 3,498.97, while the [...]...

17 May 2013

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Zell says the Stock Market will Tumble

Zell says the Stock Market will Tumble

Sam Zell, Chairman of Equity LifeStyle Properties, Inc. (ELS) tells Fortune magazine the stock market is riding high but the underlying fundamentals are weak and the market will fall. “The current euphoria in the stock market will be adjusted, and I hope that’s all that happens,” he says. Noting that large investors are buying houses [...]...

17 May 2013

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Contemporary Modular Home to Grace Show

Contemporary Modular Home to Grace Show

For the first time in its 25-year history, the Montreal International Design Show will feature an entire modular home, a red cedar-clad home with contemporary lines, one of five models in the Pur series offered by Bonneville Homes of Quebec, Canada. The montrealgazette informs MHProNews the Pur-Z has two bedrooms on the main floor, including [...]...

17 May 2013

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April: Housing Starts Drop; Housing Permits Rise

April: Housing Starts Drop; Housing Permits Rise

The National Association of Home Builders (NAHB) reports while housing starts fell 16.5 percent to a seasonably-adjusted annual rate (SAAR) of 853,000 in April, housing permit issuance rose 14.3 percent to a SAAR of 1.02 million units, the highest rate since June of 2008. Based on data from HUD and the Census Bureau, single-family starts [...]...

17 May 2013

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State Farm Funds Student-built Modular Home

State Farm Funds Student-built Modular Home

The dailyranger informs MHProNews the State Farm Foundation donated $5,000 to Habitat for Humanity to help fund Riverton (WY) High School students build a modular house for a Habitat family. State Farm agent Mike Yowell says, “We are proud to present this award to Habitat with the ultimate goal of connecting youth to their community.” [...]...

17 May 2013

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Modular Dormitory will House NY Students

Modular Dormitory will House NY Students

According to thedailyorange, SUNY-ESF (State University of New York-College of Environmental Science and Forestry) at Syracuse, NY will add a 34,000 square foot modular dormitory to accommodate 84 students to be ready for the fall semester 2014. Also a modular project, Centennial Hall opened in 2011 to house 452 students, but now the school needs...

16 May 2013

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Housing Stocks we Cover Mostly fell, as did the Three Major indexes

Housing Stocks we Cover Mostly fell, as did the Three Major indexes

Stocks slid today as investors ignored overall good economic data and stayed off the dance floor as all three major indexes lost a little ground. CNNMoney reports the Dow Jones Industrial Average fell -0.28 percent, -42.47 points, to close at 15,233.22. The Nasdaq lost -0.18 percent, -6.38 points, to finish at 3,4465.24, while the S&P [...]...

16 May 2013

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Tribal Nation Makes Loans on HUD Code and Mod

Tribal Nation Makes Loans on HUD Code and Mod

PRWeb informs MHProNews that through the Department of Housing and Urban Development (HUD) Oklahoma City’s Bank2 is partnering with First Interstate Bank of Montana, Wyoming and South Dakota to provide affordable housing loans to Native Americans. Offering competitive interest rates and a low down payment, Section 184 Indian Home Loan...

16 May 2013

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Students Build Modular Homes

Students Build Modular Homes

Cleveland informs MHProNews one feature of this year’s Mayfield (Ohio) City Schools’ Excel TECC open house May 17 will be modular homes built by high school students from several disciplines—landscaping, the trades, computer-aided design and architecture. Using an old auto repair shop, one of the modular homes is two-story with a...

16 May 2013

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Featured Articles and Reports - May 2013 Vol. 4 No. 8

Prev Next Page:

The FTC and Your Advertising

The FTC and Your Advertising

by L. A. 'Tony' Kovach A recent message caused me to review the latest on the http://business.FTC.gov website on advertising. Uncle Sam's Federal Trade Commission (FTC), your state attorney general, other... Read more

MARKETING

The Integrated Marketing Plan for Success

The Integrated Marketing Plan for Success

by Beth Monicatti Blank Regardless of what products or services you sell, a successful marketing plan will combine several types of marketing methods to accomplish a certain goal or goals that... Read more

MARKETING

Is Social Media a Waste of Time?

Is Social Media a Waste of Time?

by Scott Stroud Want to casually keep up with friends and family between calls or while watching TV? Then, Facebook is the perfect medium for that. But, what about Social Media... Read more

MARKETING

“Caregivers, Grandkids & Service Animals – The Truth Will Set You Free!”

“Caregivers, Grandkids & Service Animals – The Truth Will Set You Free!”

by John Pentecost A troubling case developed in a mobile home park in Watsonville, California, in which a grand daughter moved in with an elderly woman homeowner in a 55 +... Read more

COMMUNITY MANAGEMENT & FAIR HOUSING (LEGAL)

“Don't Put it in Writing”

“Don't Put it in Writing”

by Kurt Kelly Here are two conflicting things lawyers often say. The first is, “You better have it in writing.” Many contracts must be in writing to be enforceable, particularly if... Read more

COMMUNITY MANAGEMENT & FAIR HOUSING (LEGAL)

Promoting Your Manufactured Home Community

Promoting Your Manufactured Home Community

by Chrissy Jackson “Every day is open house.” (WOW!) Curb Appeal . . .Sometimes, if you have been in your community for any length of time, you become rather immune to... Read more

COMMUNITY MANAGEMENT & FAIR HOUSING (LEGAL)

Major MH Lender Seeing Acceptance & Success With Step-Rate Loan Program for…

Major MH Lender Seeing Acceptance & Success With Step-Rate Loan Program for Personal Property and In Park Manufactured Home Financing

by Dave Shanklin Our industry’s major lender out of Seattle, CU Factory Built Lending, has wowed our industry with its very popular “Step Rate” loan product and has no plans of... Read more

FINANCING

Manufactured Home Mortgages Perform As Well As Other Mortgages

Manufactured Home Mortgages Perform As Well As Other Mortgages

by Andrea Levere Editor's Note: This is part of a series covering the release of Toward a Sustainable and Responsible Expansion of Affordable Mortgages for Manufactured Homes, the newest groundbreaking report CFED's... Read more

FINANCING

So, what’d you think of Vegas?

So, what’d you think of Vegas?

by Martin V. (Marty) Lavin Setting it up. First, let me set the stage. It’s been a few years, 3, since my last Las Vegas Manufactured Housing Institute (MHI) Congress and... Read more

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

GAO Review of HUD Program and HUD Manufactured Housing Program Budget

GAO Review of HUD Program and HUD Manufactured Housing Program Budget

by Mark Bowersox With two recent reports on manufactured housing recently completed, the Government Accountability Office (GAO) has now turned its attention to a comprehensive review of the HUD Manufactured Housing... Read more

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

Ignorance is No Excuse!

Ignorance is No Excuse!

by John Arendsen Manufactured Home Park/Community Owners/Investors of Rent/Lease Communities & Developers of Resident Owned Condo-Conversions, Sub-Divisions or Planned Unit Developments (PUDS) have more responsibilities, liabilities and obligations to their tenants/residents/homeowners... Read more

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

A Cup of Coffee with… Michael Evans

A Cup of Coffee with… Michael Evans

1) Who, What and Where: (Your name and your formal title at your company.) Michael Evans C.E.O. Centennial Management, Inc. Corporate offices are in Aberdeen S.D. We currently operate 9 retail... Read more

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

The Age of Knowing

The Age of Knowing

by L. A. "Tony" Kovach We at MHProNews are big believers that the factory built housing industry must recruit, train and inspire the young to become tomorrow's front line leaders. We... Read more

MANAGEMENT

Is employee training a waste of time and money? It Depends . . .

Is employee training a waste of time and money?  It Depends . . .

by Tim Connor, CSP Here’s the bottom line in advance – Most of the training done by organizations is a waste of money and time. (Not being negative here – as... Read more

MANAGEMENT

Self-Evident Truths...for more Manufactured Housing Sales

Self-Evident Truths...for more Manufactured Housing Sales

by L. A. "Tony" Kovach Perhaps my favorite part of the Declaration of Independence is the phrase that begins with these words: "We find these truths to be self evident..." ... Read more

MANAGEMENT

ZigOn Integrity

ZigOn Integrity

by Zig Ziglar Several years ago, Angela Weir, a delightful young woman, worked with the Zig Ziglar Corporation. She was upbeat, always had the company's interests at heart, was easy to... Read more

PERSONAL REFLECTIONS, MOTIVATION and INSPIRATION

Tiny Sales Lessons

Tiny Sales Lessons

by L.A. 'Tony' Kovach Let's start this column with a true story that will tee up a theme necessary for success minded manufactured housing (MH) professionals. Read more

SALES

52 Weeks to GUARANTEED Increased  Sales!

52 Weeks to GUARANTEED Increased  Sales!

by Tim Connor, CSP The following 52 behaviors when mastered as a part of your personal and career development will guarantee increased sales.  Each of the 52 topics are critical to... Read more

SALES

US and Canadian Manufactured Homes Directory Locations

US and Canadian Manufactured Homes Directory