by Mike Hourigan, CSP
Editor's Note: We welcome Mike Hourigan to the ranks of our Featured Articles authors, with the first in a series entitled "When you think about it."
Dictionary.com defines the word resource as 1. Source of aid or supply, or 2. Sources of wealth. The synonyms for resource are: ace in the hole, advantage, upper hand, resourcefulness, stockpile, talent.
When you think about it, the word resource is similar to the military term "force multiplier." Force multiplier means being able to fight as more than your actual troop strength. Special Forces multiply their strength by using intelligence to pinpoint enemy positions, air support both manned and unmanned, and a myriad of other special weapons and tactics the general public will never know about.
Does the manufactured housing industry need a new force multiplier? A "Speaker's Resource" or "Speakers Bureau"? Yes! Does it exist? MHMSM.com's new "Speaker's Resource" is coalescing as I write.
The purpose of the "Speaker's Resource" is to provide industry members with proven professional speakers, consultants and authors who can become your company's force multipliers. If you need a motivational speaker with substance for a meeting or a marketing expert to make your marketing dollars really work, go to the Speakers Resource. If you need a leadership expert or someone to tune up your sales force, go to the "Speakers Resource." If you need professional coaching, or a keynote speaker, go to the "Speaker's Resource."
You also have the peace of mind knowing that any speaker or consultant provided by MHMSM.com will be thoroughly checked out-so you will really be getting "aces in the hole" ever time. Even though the MHMSM.com speakers will provide current, useable information in an upbeat and fun way, there will not be a joker in the deck. Additionally, if a member of the speaking faculty cannot deliver the topic you need, they will find the right person for your company.
Today, MH business owners must find creative and aggressive ways to maximize their sales talent, marketing capability and operational effectiveness. One of the best ways to do this is to use talented, knowledgeable and relevant consultants and speakers.
Why stay frustrated with the status quo when you can start thinking big! With the "Speaker's Resource," you now have the support you need to forcefully multiply your results and powerfully grow your business.
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Mike Hourigan, CSP, Hourigan & Associates, works with companies and business owners who want to maximize the talents of their leaders and sales people for superior results. Contact Mike at 8801 Taybrook Drive, Huntersville, NC 28078. Call 704-875-3030 or Toll Free: 888-PRO-KEYNOTE. On the Web at mikehourigan.com.

OriginationNews says the Census Bureau reports new home sales rose 3.3 percent in April following a 7.3 percent drop in March. MHProNews.com has learned sales of new single-family homes rose to a seasonally-adjusted annual rate (SAAR) of 343,000 in April from a 332,000 mark in March, besting Wall Street analysts who had predicted 330,000 to [...]...
23 May 2012
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CNNMoney reports the Dow Jones Industrial Average, after brushing with 12,325.00 during the day, climbed back in the last half hour to close at 12,496.15, losing a mere 6.66 points, -0.05%. The weakness in tech stocks and fears of Greece leaving the Eurozone fueled investors’ fears. The Nasdaq gained +0.39 percent to 2,850.12, while the [...]...
23 May 2012
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In 1970, 30 years after Sears ceased offering prefabricated housing, Shelter-Kit of Tilton, New Hampshire began offering small homes and cabins that could be assembled by aspiring homeowners with no construction experience. MarketWatch tells MHProNews.com customers can choose from a wide variety of options in designing their home, including...
23 May 2012
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Forbes reports on the heels of Universal Forest Products, Inc. (UFPI) strong first quarter 2012 results, whereby Q1 2011 showed a loss of -0.19 per share to first quarter 2012 return of +0.21 per share, and the recent acquisition of MSR Forest Products LLC, Zacks issued a #1 Rank (Strong Buy) for the stock. Zacks [...]...
23 May 2012
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BellehavenPatch tells MHProNews.com Fairfax County, Virginia is considering developing the North Hill site in Hybla Valley into an MHC for 67 homes and a greenspace. Meanwhile, AHP Virginia LLC has a counter proposal that would involve building apartments on the site, housing 204 families, nine percent of which would be targeted to low-income...
23 May 2012
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DelcoNewsNetwork tells MHProNews.com Tinicum Township officials, as part of a $23 million efficiency upgrade at Philadelphia International Airport, approved a land waiver request to build a 791 square foot modular building near the UPS facility on Hog Island Road. The building would house UPS workers moving from a facility at Ridley Park. The...
23 May 2012
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The National Association of Realtors (NAR) says reports from across the country show existing home sales edged up 3.4 percent April over March, 2012 for every region of the country. While the increase is a positive sign, the seasonally-adjusted annual rate (SAAR) of 4.62 million home sales, just below January’s pace of 4.63 million, remains...
23 May 2012
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CNNMoney reports the Dow Jones Industrial Average hit 12,575.00 during the day but settled down to 12,502.81, -0.01%, -1.67 points as the day’s trading ended. The rise of sales of existing homes boosted the market, but a downgrade of Japan and a weak global market tempered that news. The Nasdaq dropped -0.29 percent to 2,839.08, [...]...
22 May 2012
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The 13 county Indianapolis metropolitan area marked an 18 percent rise in existing home sales in April from one year ago. As the IndyStar tells MHProNews.com, the Metropolitan Indianapolis Board of Realtors (MIBOR) says 2,215 homes were sold in April, an increase over the 1,877 sold in April 2011. The median sales price rose to [...]...
22 May 2012
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The Chronicle tells us another modular player has entered the housing game in the oil boom of North Dakota. Colorado-based Confluence has already set the first of ten units of apartments called Confluence at Harvest Hills, as the initial 12 modules were sited May 15. Occupancy of the first unit is set for Aug. 1, [...]...
22 May 2012
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VTDigger says Tropical Storm Irene flooded portions of the Vermont State Hospital in Waterbury, Vermont, and since then some of the patients are being held in state prisons. Now the state is looking into a modular high-security unit in Waterbury to house mental patients being held under court order. Noting that it’s more expensive to [...]...
22 May 2012
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by Katy Weldon Something amazing is happening to older mobile and manufactured homes in certain areas of California. They are in demand! Mobile and manufactured homes built in the 1970’s and 1980’s... Read more
MARKETING

by Jeff Templeton A recent study found that the average American sees approximately 1600 advertisements a day. In a single day! Those ads are seen online, in newspapers, magazines, billboards, TV,... Read more
MARKETING

Featured Articles and Reports for Vol. 3, No. 8, 2012 Alphabetically by Category COMMUNITY MANAGEMENT & FAIR HOUSING (LEGAL) • “What’s in a Name?” by Nadeen Green, JD The fact that you are reading MHProNews.com to... Read more
index

by Chrissy Jackson Simply put, a budget is a tool. When effectively used, this tool can enable you to have a manufactured home land lease community that is financially sound. A... Read more
COMMUNITY MANAGEMENT & FAIR HOUSING (LEGAL)

by Nadeen Green, JD The fact that you are reading MHProNews.com to gain insight into the manufactured housing industry shows that you are engaged and embracing the world of online information... Read more
COMMUNITY MANAGEMENT & FAIR HOUSING (LEGAL)

by Andrew Peters It’s easy for professionals in the housing industry to forget just how extensive the language of mortgage lending can be. We’re often quickly reminded, however, when we try... Read more
FINANCING

by John Merchant, JD Many manufactured home communities and some MH retailers have – over the years – created their own notes. The following is an outline of the things and... Read more
FINANCING

by Kurt D. Kelley, J.D. For the last six months, I’ve served on The Woodlands, Texas Chamber of Commerce Health Care Program Committee. These efforts culminated on April 27th with a... Read more
GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

by George Porter A Manufactured Home is a more complicated piece of engineering than most other homes. Our building code makes us have a multi-purpose chassis. Strangely, we don’t move all... Read more
GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

by Margaret Clark (Editor's Intro: The following is a letter written by manufactured home community owner Margaret Clark to KWWL-TV reporter, Kera Mashek. Ms. Clark was writing in response to a... Read more
GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

by L. A. 'Tony' Kovach Trade media exists because there is a need to communicate facts and ideas relative to the industry being served. A robust online trade journal (e-zine) complements... Read more
GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

by L. A. 'Tony' Kovach If a picture is worth a thousand words, then there are tens of thousands of words captured in the photos that follow. The Manufactured Housing Institute... Read more
GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

Caesar's Palace, Las Vegas, NV - April 11, 2012. Members of the manufactured and modular housing industries gathered today at an awards luncheon to recognize individuals and companies for outstanding... Read more
GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

by L. A. 'Tony' Kovach Manufactured home trade shows are a wonderful way to bring products and professionals together in one place. The home shown in this photo gallery carousel below... Read more
GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

by Tim Connor OK, have you figured it out or are you just waiting for my take on this topic? Come on – give it some thought – it might prove... Read more
MANAGEMENT

by L. A. 'Tony' Kovach If you are holding a smartphone, an iPad or are looking at a laptop, etc. you already know the answer to this article's headline's question. But... Read more
MANAGEMENT

by Tim Connor, CSP If you are not aware of the simple fact that fear is the major contributor to stress, illness, failure, worry and a whole host of other negative... Read more
PERSONAL REFLECTIONS, MOTIVATION and INSPIRATION

by Zig Ziglar Several years ago I was teaching a Sunday school class at First Baptist Church in Dallas, Texas.Recalling G. K. Chesterton's paradoxical “Anything worth doing is worth doing badly,”... Read more
PERSONAL REFLECTIONS, MOTIVATION and INSPIRATION

by Tim Connor I just finished reading for the fourth time - one of my favorite books, The Power of Patience by M. J. Ryan. As I was reading, it struck... Read more
SALES

by L. A. 'Tony' Kovach Let's begin a periodic series of articles on some classic – but often unused or overlooked – sales tips and strategies. We will begin with the... Read more
SALES