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by Katy Weldon

katie-weldon-50 In difficult times companies are seeking ways to spark more interest in their products. Manufactured housing is no exception and many companies are using color to help their homes stand out from the crowd.

While the use of color is an excepted method, in a down market the wrong choices can be a disadvantage.

Generally speaking – and areas will differ to some degree - when a family has more disposable income they tend to choose brighter colors and pattern. Products such as carpeting, upholstery and window treatments will show a great color emphasis. The concern over their replacement is minimal because in a few years time they can afford to replace it, if they tire of the color or styles change.

Those ideas become more conservative as finances begin to shrink. The expense to replace bright Rust or Emerald Green carpet is now a taller order than in the past. The longevity of these decisions and those products is now the concern.

Changes in buyer concerns, and purchasing, have caused the latest trends in color to begin a steady rise toward Neutrals in the retail market. Grey, Beige, Taupe and Soft Gold all fall in the category of Neutral. Most current color pallets for carpeting will show this. Neutral carpet colors add visual space which makes the room seem lighter and larger.

There is another area where adding the right color makes a big difference; it is the walls of a home. Studies show that even in an affordable range product line, the use of beige rather than Contractor White is much preferred throughout.

NOTE: Leave the baseboards and the doors white for a very upscale look. These simple changes add warmth and charm.

Many people today are facing the task of downsizing. They still want a home to look as “undownsized” as possible. Affordable home customers are not the same customer of 10 years ago, so upgrading the interior look is a definite plus when appealing to this group of buyers.

Accent walls are the perfect way to introduce some spark and interest to your neutral interior.

Accent walls add interest and can highlight architectural features. From the customer’s point of view, it is much more affordable to add a painted wall and some accent pillows than to deal with years of Bright Rust carpeting. Affordable drama and spark are great, so show them how to do it. Be the home they remember as the one with good ideas.

It is now time for the decision part. In doubt as to what shade to use?

One good way to determine the market trends and to better associate your product with the ideas your customers are seeing is to visit Home Depot or Lowes. NOT the paint or flooring departments. They are fine, but not focused on your need at the moment. Instead, find the cabinet displays and take the brochures for kitchen and bath cabinets. Notice the cabinet stain colors and the painted walls shown in their photographs. This is where the market trends are. Follow them and you keep up with national sales.

Companies pay hundreds of thousands of dollars in research on customer buying trends and advertising…all free for your use.

COLOR is a marketing tool more than a design element in this case. Its application in retail sales is changing with the times. Where as in the past heavy color emphasis helped to sell a home, today that is not the case.

The use of color is a science in the world of consumer spending and has fairly predictable results.

The use of color is inexpensive, very inexpensive and accurate when it comes to attracting attention to your product line. It says, without salespeople and brochures, that your products are current and you are customer oriented.

Take advantage of this wonderful marketing tool and you will see positive results.

Design/Sales Motto: Change is good…without it we have nothing to sell!

katie-weldon-75
Katy Weldon, IIDA

Owner & Principal

Design Concept

Santa Barbara, CA.

Katy has had almost 2 decades of manufactured housing experience, working with many of the industry’s major companies. She has created model homes for Silvercrest Western Homes for 16 years and worked as a consultant on the choosing of materials such as carpeting programs, cabinet style and colors, counter top materials and light fixtures. She has designed kitchens and baths as well. She has created profit centers for both manufactured and site built housing. She has created model homes for Skyline, Golden West, Fleetwood, and Cavco too, and has helped many great retailers spruce up display models. As a designer for site built she has a special vision for the manufactured home industry…….know who your competition is, and it’s not other retailers. Know who your customer is and what will draw that person to spend money with you. Be proactive in your research and apply the latest trends. It will serve you well.

Daily Business News Briefs

Habitat for Humanity Builds Largest Modular Home

Habitat for Humanity Builds Largest Modular Home

On April 24, the Greater Toronto Area Habitat for Humanity will celebrate the launch of its largest home to date, an eight bedroom modular dwelling for a Portugal family who emigrated to Toronto, Canada. With 12 children, including five who have special needs, Jose and Tanya Costa have worked tirelessly to support their family, according [...]...

22 Apr 2014

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Passages: Verdon R. Skipper

Passages: Verdon R. Skipper

Founding father of the New Jersey Manufactured Housing Association Verdon R. Skipper, Burlington, New Jersey, passed away suddenly April 17, age 80. Verdon founded Pine View Terrace, a 55+ manufactured housing community in Browns Mills, NJ in 1966 , and it remains in the Skipper family to this day. In addition, buckscountycouriertimes.com reports...

22 Apr 2014

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Cavco Nudges up to Lead Tracked Stocks; Nasdaq Gains nearly One Percent

Cavco Nudges up to Lead Tracked Stocks; Nasdaq Gains nearly One Percent

Strong earnings coupled with mergers and acquisitions stimulated investors in today’s trading, spurring the three major indexes higher. The Dow Jones Industrial Average gained +65.12 points, +0.40 percent, to close at 16,514.37. The Nasdaq advanced +39.91 points, +0.97 percent, to end the session at 4,161.46 while the S&P 500 moved up...

22 Apr 2014

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Revenues for Equity LifeStyle Properties Rises

Revenues for Equity LifeStyle Properties Rises

Manufactured housing community owner Equity LifeStyle Properties, Inc. (ELS) in releasing its 2014 Q1 financials today, Tuesday, April 22, report revenues of $196.59 million, up from $183.78 million last year, and well above analysts expectations of $178.97 million. First-quarter funds from operations (FFO) rose to $71.4 million, $0.78 per share,...

22 Apr 2014

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Land Lease Community Converting to Modular?

Land Lease Community Converting to Modular?

The Sleepy Hollow Mobile Home Park in Manteca, California, long a sore point in the community with squatters, alleged drug dealing and other nefarious activities going on, is being closed, and according to mantecabulletin.com, will reopen with new modular homes. The 21-site community was adequate and neighborly to some but the state pulled the...

22 Apr 2014

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Measure Favoring Manufactured Home Lending May be Stalled

Measure Favoring Manufactured Home Lending May be Stalled

While the Senate Banking Committee is scheduled to hold a markup of the Housing Finance Reform and Taxpayer Protection Act of 2014, which includes securitization for manufactured home loans through a new agency, there is concern over lack of support from liberal Democrats who want more affordable housing provisions. Some committee members have...

22 Apr 2014

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Brooklyn’s B2 Modular Tower Delayed; City not Happy

Brooklyn’s B2 Modular Tower Delayed; City not Happy

Following a story MHProNews.com last covered Dec. 17, 2013 regarding Forest City Ratner’s 32-story Atlantic Yards modular housing project in Brooklyn, New York, therealdeal.com reports the completion date of the B2 Tower has now been pushed back to late 2015, instead of June 2014. Shanghai-based Greenland Holding Group, which invested...

22 Apr 2014

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HUD Responds to Freedom of Information Act Request by MHARR

HUD Responds to Freedom of Information Act Request by MHARR

The Manufactured Housing Association for Regulatory Reform (MHARR) reports the Department of Housing and Urban Development (HUD) has responded to a Freedom of Information Act (FOIA) request from Sept. 25, 2012 regarding HUD’s expansion of in-plant inspections. MHARR’s staff will pore over the more than one thousand pages to assess the...

21 Apr 2014

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RV Show Opens with Manufactured Home Day

RV Show Opens with Manufactured Home Day

Thursday, May 1 is “Manufactured Housing Day” at the Puyallup RV Show in Puyallup, Washington sponsored by DeTray’s Custom Housing, Lakeview Meadows, Skyline Homes and Palm Harbor Homes. Promoted through the MHRV (Manufactured Homes Recreational Vehicles) Show Association, and running through Sunday, May 4, there will be seminars on fin...

21 Apr 2014

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HUD Code, Modular Builder Expands

HUD Code, Modular Builder Expands

G&I Homes, Inc. recently took over the former site of Serenity Housing Sales, Inc. in Ballston Spa, New York, joining the company’s other manufactured and modular home sales centers in Utica, Vernon, Brewerton, Whitney Point and Oneonta, according to uticaod.com. As MHProNews.com has learned, G&I has been in business 49 years,...

21 Apr 2014

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Louisiana Pacific Adds Three Percent; Nasdaq Edges Up 26.00 Points

Louisiana Pacific Adds Three Percent; Nasdaq Edges Up 26.00 Points

Investors returned to the Big Board today, mildly interested following a long holiday weekend, pushing the three major indexes slightly higher in anticipation of hundreds of companies releasing their first quarter financials. The Dow Jones Industrial Average nudged up +40.71 points, +0.25 percent, to close at 16,449.25. The Nasdaq gained +26.03...

21 Apr 2014

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Featured Articles and Reports - April 2014 Vol. 5 No. 7

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Your Business Image Matters, and Technology can Help!

Your Business Image Matters, and Technology can Help!

by Brad Nelms Professionalism is an important element for success in any business, including all elements of manufactured housing (MH).  If you doubt that, imagine an hypothetical MH community (MHC) owner... Read more

MARKETING

Get Your Business To The Top Of Google... ...Guaranteed (!?)

Get Your Business To The Top Of Google... ...Guaranteed (!?)

I know what you're thinking.  This sounds too good to be true, right?  Must be a scam, right?  Actually, it's not.  What business wouldn't want to appear at or near... Read more

MARKETING

Three Takes on Tunica 2014!

Three Takes on Tunica 2014!

by Maria Horton, Tammy Fonk and L. A. 'Tony' Kovach After returning home to a swarm of earthquakes in Southern California, I must admit that the rain, thunder and lightning that... Read more

MARKETING

The Newest Chapter in the “Only in California” News

The Newest Chapter in the “Only in California” News

by C. William Dahlin, JD There are many jurisdictions within California that have forms of rent control for mobile home parks. This phenomenon of price fixing has infected many locations within... Read more

COMMUNITY MANAGEMENT & FAIR HOUSING (LEGAL)

Where Are You From?

Where Are You From?

by Nadeen Green, JD Four such innocent words comprising a simple question. And this is a question I have asked of others many times. Travel for work throughout the U.S. in... Read more

COMMUNITY MANAGEMENT & FAIR HOUSING (LEGAL)

The Impact of Dodd-Frank on Manufactured Housing

The Impact of Dodd-Frank on Manufactured Housing

by Harold D. Hunt, PhD New rules mandated by the Dodd-Frank Wall Street Reform and Consumer Protection Act (Dodd-Frank) took effect on January 14th and are expected to have a significant... Read more

FINANCING

Dirty Laundry

Dirty Laundry

by Stacey Epperson What is it about dirty laundry we don’t want anyone to see? Mine finds its way to my 50 year old Maytag washer every day. This relic is... Read more

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

Controversial New York Times article on 'mobile homes' and 'trailer parks' …

Controversial New York Times article on 'mobile homes' and 'trailer parks' lands Frank Rolfe, Dave Reynolds and Mobile Home University in the Spotlight

by L. A "Tony" Kovach In the aftermath of the controversial New York Times article - The Cold, Hard Lessons of Mobile Home U by Gary Rivlin - has many... Read more

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

Crucial Communications

Crucial Communications

by James Cook I am going to go way out on a limb and say that you feel frustrated, angry, maybe even hurt when you feel like somebody did not really... Read more

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

Let's Be Positive!

Let's Be Positive!

by L. A. “Tony” Kovach Let's all put actions to our words! When we say, “let's be positive,” the vast majority of what MHProNews has published from our beginning in... Read more

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

A Cup of Coffee with...Chet Murphree

A Cup of Coffee with...Chet Murphree

1) Who, What and Where: (Your name and your formal title at Deer Valley Homebuilders). Chet Murphree, Vice President, General Manager, Deer Valley Homebuilders, Inc.. Read more

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

Strategic Thinking Myths

Strategic Thinking Myths

by Tim Connor, CSP I am frequently amazed at how many intelligent, talented and well meaning executives and business owners often have blinders on that prevents them from accurately seeing their... Read more

MANAGEMENT

Self-accountability - The Single most Important Trait Necessary for Enduri…

Self-accountability - The Single most Important Trait Necessary  for Enduring Success

by Tim Connor, CSP There are many traits that when embraced can contribute to enduring success. At last count when it comes to success, I found over; 2500 books, 3 million... Read more

PERSONAL REFLECTIONS, MOTIVATION and INSPIRATION

ZigOn Handling Critics

ZigOn Handling Critics

by Zig Ziglar I'm comfortable in saying that anyone who has ever done anything of significance has been, at one time or another, unfairly criticized by those who believe they deserve... Read more

PERSONAL REFLECTIONS, MOTIVATION and INSPIRATION

Gauging the Customer’s Intent

Gauging the Customer’s Intent

by Tim Connor, CSP Intent and intention seems to be a hot topic these days. Wayne Dyer has a book on the power of intention, Brian Klemmer has a book on... Read more

SALES

Be The One and Only in Your Market

Be The One and Only in Your Market

by Scott Stroud One of the Top 5 Questions you as manufactured or modular home pros should be asking yourself now is: Why should your potential customers – buyers, renters, tenants,... Read more

SALES

Upcoming Events

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MHLIVINGNEWS.COM FEATURED HOME OF THE WEEK

Classifieds

Press Releases

Register Today and Save for the 2014 Nat…

Register Today and Save for the 2014 National Congress & Expo for Manufactured and Modular Housing April 29 – May 1, 2014 - Creating Opportunities – Building Success

You won’t want to miss the 2014 National Congress & Expo for Manufactured and Modular Housing to be held on April 29 – May 1, 2014 at Caesars Palace in Las Vegas, Nevada. The Congress & Expo is the largest annual gathering of industry leaders featuring outstanding speakers, workshops, exhibits, and networking opportunities! For information on exhibiting, please visit http://www.congressandexpo.com/2014/exhibitors.asp to view the floor plan, booth prices, the list of 2014 exhibitors and to reserve your booth space. For detailed information on this important industry event, information on hotel reservations and to register, visit www.congressandexpo.com. Due to the high demand for event registrations and to allow more registrants to take advantage of the discounted rates, the early-bird rates for registration and the special Caesars Palace hotel room rate of $119 per night...

the MHMSM Team 15 Apr 2014 Corporate Press Releases

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Green Court Partners Name Matthew J. Pyz…

Green Court Partners Name Matthew J. Pyzyk and Chad V. Gardner Vice Presidents

Lake Forest, Illinois, March 20, 2014 - Green Courte Partners, LLC, a private equity real estate investment firm focused on building industry-leading companies within niche real estate sectors, announced today the promotions of Matthew J. Pyzyk and Chad V. Gardner to Vice President. Matthew J. Pyzyk joined Green Courte in June 2012 as a Senior Associate.  During his time with Green Courte, he has served in various capacities within the acquisitions and asset management teams for Green Courte's land-lease/manufactured housing communities and parking strategies. Most recently, Mr. Pyzyk has been principally focused on acquiring properties for the firm's growing land lease/manufactured home communities platform, American Land-Lease, Inc. As a Vice President, Mr. Pyzyk will continue his efforts to acquire land-lease/manufactured housing communities and focus on investment opportunities within the Florida, Desert and Northwest US markets. Prior to joining Green...

the MHMSM Team 20 Mar 2014 Corporate Press Releases

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2014 Legal Briefing Breakfast For Manufa…

2014 Legal Briefing Breakfast For Manufactured Housing Communities/Parks

Click here to register! Seating is limited. Please RSVP no later than Thursday, March 21, 2014 .  Questions: Contact Barbara Ericson Direct Dial: (657) 622-4714 or bericson@hartkinglaw.com

the MHMSM Team 14 Mar 2014 Corporate Press Releases

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2014 Tunica Manufactured Housing Show Lo…

2014 Tunica Manufactured Housing Show Looms

Our registration web link is: http://www.prereg.net/2014/tmfs. 2014 Tunica Manufactured Housing Show Business Building Seminar Series!

L.A. Tony Kovach 04 Mar 2014 Corporate Press Releases

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Updated News! 2014 National Congress & E…

Updated News! 2014 National Congress & Expo for Manufactured and Modular Housing to be Held on April 29 – May April 29 – May 1, 2014 – Creating Opportunities – Building Success

The 2014 National Congress & Expo for Manufactured and Modular Housing will be held on April 29 – May 1, 2014 at Caesars Palace in Las Vegas, Nevada. The Congress & Expo is the largest annual gathering of industry leaders featuring outstanding speakers, workshops, exhibits, and networking opportunities! With the theme of Creating Opportunities – Building Success, the 2014 National Congress & Expo for Manufactured and Modular Housing will move back to Caesars Palace with a low room rate of $119 per night. Caesars Palace provides excellent meeting facilities for the Congress & Expo and easy access to some of the best restaurants, shopping and entertainment in Las Vegas. For more detailed information on this important industry event and to register, visit www.congressandexpo.com. The early-bird rates for registration and the special Caesars...

the MHMSM Team 07 Feb 2014 Corporate Press Releases

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Eastern Ohio Home Show (produced by the …

Eastern Ohio Home Show (produced by the Ohio Manufactured Homes Association)

  Friday, May 16th - Sunday, May 18, 2014 MAPS Air Field and Museum, North Canton, Ohio (adjacent to the Akron/Canton Airport) Deadline for the home display & indoor exhibitor space is February 15, 2014! With 15 homes already committed, OMHA anticipates 20 or more fully furnished and landscaped homes for display to the public. 26 indoor exhibitors from all over the country have already purchased exhibit booth space including lenders, MH communities, retailers and service/suppliers. Local businesses and organizations throughout eastern Ohio have also asked for booth space and other show involvement. Indoor booth space is limited to 40 booths.  Interested exhibitors should register soon to ensure availability.  The Show will consist of an Industry/Dealer Day open to those in the Manufactured/Modular industry, local and state officials and community leaders followed by a three day Public Show. Homebuyer lending...

L.A. Tony Kovach 04 Feb 2014 Corporate Press Releases

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Jobs

Community Manager/Maintenance Manager Positions

We are currently looking for go-getter individuals and couples to manage and maintain our 4 star, family owned and operated, communities located in the major metro Chicago and St. Louis...

the MHMSM Team - avatar the MHMSM Team 18 Mar 2014 Community Operations

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Community Manager/Maintenance Manager Positions

We are currently looking for go-getter individuals and couples to manage and maintain our 4 star, family owned and operated, communities located in the major metro Chicago and St. Louis...

the MHMSM Team - avatar the MHMSM Team 18 Mar 2014 Management

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General Sales Manager/ Manufactured Homes

General Sales Manager/ Manufactured Homes

Opportunity – General Sales Manager for a new regional manufactured home sales center located in Belle Vernon, P.A.  Looking for someone who is looking for a GREAT career move! We are...

the MHMSM Team - avatar the MHMSM Team 04 Mar 2014 Community Operations

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Base + Commission = $100,000+ annual

Medium Sized Family owned and operated business Well established over 40 years DST Program (Dynamic Sales Training) simplifying modern technologies to enable YOU to reach your full potential, create wealth, and have...

the MHMSM Team - avatar the MHMSM Team 17 Jul 2013 Sales

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Regional Manager

POSITION SUMMARY An employee in this position is responsible for property management program for each manufactured housing community. The employee is expected to have a thorough knowledge of all aspects of...

L.A. Tony Kovach - avatar L.A. Tony Kovach 08 Jul 2013 Community Operations

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Earn up to $75,000 a year

Earn what you are worth, through true base salary, bonuses, commissions and benefits. Must be: Good communicator. Good listener. Dependable. High integrity. Solid, verifiable references. Basic computer skills on normal office software. Team player. Appropriate vehicle that is properly...

L.A. Tony Kovach - avatar L.A. Tony Kovach 28 Dec 2012 Sales

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MH Industry E-Publishing and Video Reporter/Editor Wanted

MHMSM.com plans to dive into the world of video reporting and interviews.  This will be a compliment to our current audio podcasts and e-publishing via blogs and feature articles. The right...

the MHMSM Team - avatar the MHMSM Team 07 Jul 2011 Reporter

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WordPress/Joomla Administrator needed

MH Marketing Sales Management (MHMSM.com) is an online national trade journal for the manufactured housing industry. We are a virtual team: our founder/publisher is in Chicago (Northfield), with other members...

the MHMSM Team - avatar the MHMSM Team 24 May 2011 IT and Web Development

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Sales Person for Manufactured Housing Sales Center

Sales person: Manufactured Housing sales center in Western Nebraska looking for a lot manager/sales person. Must be self motivated, organized, and had success in the industry. Sales lot...

the MHMSM Team - avatar the MHMSM Team 21 Apr 2011 Sales

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WordPress/Joomla web development assistant

MH Marketing Sales Management (MHMSM.com) is an online national trade journal for the manufactured housing industry. We are a virtual team: our founder/publisher is in Chicago (Northfield), with other members...

the MHMSM Team - avatar the MHMSM Team 17 Feb 2011 IT and Web Development

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