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Cup of Coffee1) Who, What and Where: (Your name, and your role/job title at what organization or firm)

Cheryl Hardee
Director, Business Development
Manufactured Housing Institute

2) Background

I have been with MHI for 20 years in various departments such as Technical Activities, Public Affairs, Membership and am currently Director, Business Development. I have had the honor of working with some of the best in the industry and have learned a lot along the way. I have seen the industry when it was at its high points and in tougher times. Though the industry has gone through changes, one thing remains the same - manufactured and modular housing offer the best value for homebuyers, especially in today's housing marketplace where homebuyers are more focused on the environment, energy efficiency, affordability, state of the art design and features and more.

3) What are your personal interests or hobbies? How do you like to spend non-work time?

I spend most of my time with my two children, Jennifer 13 and Joseph 11. I also enjoy gardening, being outdoors, long walks with my dog, and the beach.

4) How do you personally like to respond to challenges that come up for you professionally? (In other words, how do you try to tackle problems and arrive at effective solutions?)

Challenges arise all the time, but that keeps life interesting. I would say that I tackle challenges head on and use my years of experience and all available resources possible to come up with the most effective solution.

5) How can the industry best work together to face its current challenges?

We all know the major issues the industry is facing. The next question you should ask yourself is "how can I help make a difference?" The answer to that is through membership to Manufactured Housing Institute (MHI), National Communities Council (NCC), National Retailers Council (NRC) or National Modular Housing Council (NMHC). MHI is the only national trade association representing all sectors of the manufactured and modular housing industries. Information on joining can be found at http://www.manufacturedhousing.org/membership/default.asp. MHI has been as effective as ever advancing the industry's cause in one of the most active legislative and regulatory periods we have ever faced.

With the support of our membership, we achieved several important successes including:

MHI was successful in amending a Senate bill relating to enhanced formaldehyde standards for finished wood products. The bill will now allow all manufactured homes constructed to existing formaldehyde standards to be sold, even after the new standards become effective;

MHI was successful in amending a bill that would create a new Consumer Finance Protection Agency (CFPA). The CFPA would be an independent agency that would regulate all financial products including home loans, credit cards, student loans, etc.The amended bill that passed the U.S. House of Representatives would exclude manufactured and modular housing retailers from jurisdiction of the CFPA;

Expedited implementation of the new FHA Title I (home only) loan limits;

Expanded Small Business Administration (SBA) pilot loan programs to include inventory financing for manufactured homes;

MHI supported the extension of the $8,000 First Time Homebuyer Tax Credit for manufactured homebuyers and both manufactured housing real and personal property are eligible;

In addition, MHI has continued to advocate and represent the industry on a variety of issues to Congress and the federal agencies. Here are just a few:

MHI members met with the new FHA Commissioner to emphasize the importance of financing for our industry and we have continued to cultivate a good relationship with his office and staff;

MHI is using all its influence to hasten Ginnie Mae's lifting of the moratorium for issuers of securities back by FHA manufactured home loans;

MHI is advocating for a $7500 rebate to owners of pre-HUD-Code homes who purchase a new Energy Star manufactured homes;

MHI is leading the way with the HUD Office of Manufactured Housing- proposed changes to the standard and regulations of manufactured housing, and weighing in on important issues regarding sprinklers and code preemption;

MHI has taken a lead role with the U.S. Department of Energy (DOE) to ensure implementation of energy amendments to the HUD Code considers our affordability factor, as directed by federal law;

MHI is working to continually expand access to capital for all our members- from consumer loans, to land-lease community lending programs and inventory financing- and is even developing strategies to help community operators doing in-house lending find solutions.

6. Why is membership so important?

Membership and support in MHI are critical to ensuring the industry's continued success. It is the key to excellent networking opportunities with the top professionals in the industry, attending member only meetings to stay on top of the latest trends and industry information, to have your voice heard on industry issues by being involved in committees and task forces, and to show your support for this industry which is appreciated by other members and will help improve your business.

Through proactive programs and initiatives, MHI works closely with its membership to improve the business climate for the industry and to improve the regulatory environment. MHI's structure allows for a strong, unified voice for the industry to legislative, regulatory and public organizations, and MHI is recognized as a leader by lawmakers and housing related groups that shape the nation's future policies and practices.

Consider this, manufactured and modular housing are already ahead of the curve when it comes to providing quality, affordability, state of the art design, quick delivery, efficiencies found in the factory building process, energy efficiency and so much more! For this industry to realize its huge potential, the association needs the support of all involved in the industry.

For information on joining, please visit www.manufacturedhousing.org.

7. Any other advice?

It is more important than ever to take advantage of valuable networking opportunities and to stay on top of the latest trends in the industry. The 2010 National Congress & Expo, scheduled for April 13-15, 2010 at Caesar's Palace in Las Vegas will provide the best in programming and networking opportunities for the largest yearly gathering of hundreds of industry leaders. This is also the 20th Anniversary Celebration of the National Congress & Expo.

Some highlights of the show "Facing the Challenge: Building A Bright Future:"

  • Jim Clayton, President of Clayton Bank & Trust will deliver the keynote address
  • Dr. Harold Gross, President of Market Research Answers, Inc., will provide attendees with a housing forecast by examining generational trends.
  • The MHI National Communities Council (NCC) and the Urban Land Institute's Manufactured Housing Communities Council (MHCC) will co-host the 2010 National Communities Forum in on April 13th. This will be the premiere land-lease community event of the year with unprecedented networking opportunities.
  • A variety of educational workshops will be held on Sales, Community Management and Development with highly respected speakers.

For more information or to register, please visit www.congressandexpo.com. We hope to see you there!

Daily Business News Briefs

INC names mancamp provider Reliant Asset Management 3rd fastest growing pri…

INC names mancamp provider Reliant Asset Management 3rd fastest growing private business

Barry Roman is the co-founder of Reliant Asset Management, a provider of mancamps in ND, Texas, Canada and other high demand housing markets. Roman says his modular building company’s revenues rose 55,000 percent in three years, to just over $85 million. Inc Magazine named Reliant to their annual list of high flying companies. Reliant is ...

30 Aug 2014

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Manufactured Housing Stocks Rising before Labor Day Weekend

Manufactured Housing Stocks Rising before Labor Day Weekend

The Dow slipped, while other U.S. exchanges rose and most tracked stocks went up in advance of the Labor Day weekend. Dow 17,063.88 -15.69 (-0.09%). Nasdaq 4,572.95 +15.25 (+0.33%). S&P 500 1,999.93 +3.19 (+0.16%). Yahoo! Finance’s Manufactured Housing Composite Value: 831.1. Today’s Change: +0.12%. Affiliated Managers Group (AMG)...

29 Aug 2014

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Judge says MH class-action lawsuit heading for trial

Judge says MH class-action lawsuit heading for trial

Following up on our previous report on Moscow, Idaho’s Syringa Mobile Home Park legal fracas, Latah County 2nd District Judge John R. Stegner has told attorney’s representing community owner Magar E. Magar and roughly 140 residents that the case is heading to trial to settle the claims and damages. Elizabeth Rudd of the Tribune  tells ...

29 Aug 2014

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Allegations of Flooded, Fixed, Flipped ‘Mobile Homes’ hit state, internatio…

Allegations of Flooded, Fixed, Flipped ‘Mobile Homes’ hit state, international news

The City of Federal Heights is changing building inspection rules in response to a televised investigation in a manufactured home community by 9Wants to Know, exposing safety concerns when flooded “mobile homes are resold to unsuspecting families,” NassauNewsLives tells MHProNews. Hundreds of flood damaged homes were sold rather than scraped. Tho...

29 Aug 2014

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Freddie Mac’s new Manufactured Housing finance program orignated by Walker …

Freddie Mac’s new Manufactured Housing finance program orignated by Walker Dunlop

The new Freddie Mac manufactured housing community (MHC) finance program announced last spring has been originated by Walker & Dunlop (W&D). The loan was for $10.5 million on Longhaven Estates, an MHC in Phoenix, AZ. The financing was secured for Cobblestone Real Estate, LLC, based in Oak Brook, IL, and Tricon Capital Group, based in...

29 Aug 2014

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Canadians Investing Large in U.S. Housing Markets

Canadians Investing Large in U.S. Housing Markets

“In the U.S., given the affordability and the fact that prices in the suburbs went down more significantly than in the cities you will see more and more options and opportunities outside big cities,” said Benjamin Tal, Canadian Imperial Bank of Commerce (CIBC) analyst. With Canadian markets hot – and some fear over-heating – the [...

29 Aug 2014

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Manufactured Home Community Rent Control on Public Meeting agenda

Manufactured Home Community Rent Control on Public Meeting agenda

The City of Santa Clarita, CA, will host three public comment meetings to discuss draft updates to Santa Clarita Municipal Code 6.02, the Manufactured Home Park Rent Adjustment Procedures. Meetings are open to the public, as well as to residents of manufactured home communities, business owners and managers. The City of Santa Clarita and...

29 Aug 2014

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“The Big One” Cyber Attack coming? Markets and MH Composite all slide

“The Big One” Cyber Attack coming? Markets and MH Composite all slide

Big banks are poised to earn even more, cyber security experts say the ‘Big One’ is coming and fears from the Ukraine were among the factors cited by MarketWatch  moving investors. The three major indexes all lost ground today. Dow 17,078.87 -43.14 (-0.25%). Nasdaq 4,557.70 -11.92 (-0.26%). S&P 500 1,996.76 -3.36 (-0.17%). Yahoo! ...

28 Aug 2014

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New York Times reports Long Island “Mobile Home Park” resales command $1 Mi…

New York Times reports Long Island “Mobile Home Park” resales command $1 Million

It isn’t just Aspen, Colorado or Malibu, California that one sees 7 figure sales involving manufactured homes in ‘mobile home parks.’ The New York Times  reports to MHProNews  that living-in or getaways-to Montauk Shores manufactured home community on the East End of Long Island has been enjoyed by celebrities such as Andy Warhol ...

28 Aug 2014

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TV ad buys down, Online Digital Media Up, Marketers say

TV ad buys down, Online Digital Media Up, Marketers say

In a trend with implications for manufactured homes and other housing marketers, the U.S. TV industry has seen its first big drop in ad buys since the great recession of 2009. More is being allocated to internet based strategies, FT  tells MHProNews. The Wall Street Journal has previously reported on this trend, which according to Media […]...

28 Aug 2014

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“What Recovery?” Unemployed ask Federal Reserve at posh Jackson Hole confer…

“What Recovery?” Unemployed ask Federal Reserve at posh Jackson Hole conference

  Unemployment is a factor in home purchases that industry leaders such as Cavco Industries Chairman and CEO, Joe Stegmayer, cites as a reason for the current level of home buying. While millions have reportedly given up on finding work, others have taken their case public, with a recent example at the Federal Reserve’s Jackson […]...

28 Aug 2014

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Featured Articles and Reports - August 2014 Vol. 5 No. 11

Prev Next Page:

Enhanced Manufactured and Modular Home Marketing and Sales Results

Enhanced Manufactured and Modular Home Marketing and Sales Results

by L. A. “Tony” Kovach American companies spend 2 billion a year on training. So why don't more manufactured and modular home (MH) retailers and communities invest properly in sales training? Read more

MARKETING

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Bacon is so popular!

by Nadeen Green, JD Yes, indeed bacon is popular. An entire culture has been developed around this pork product in America, and once limited to breakfast and cheeseburgers, bacon has now... Read more

COMMUNITY MANAGEMENT & FAIR HOUSING (LEGAL)

Architects Have a Duty of Care to Future Buyers of Condominiums for Neglig…

Architects Have a Duty of Care to Future Buyers of  Condominiums for Negligent Design

by Bill Dahlin, Esq. On July 3, 2014, the California Supreme Court decided the case entitled Beacon Residential Community Association v. Skidmore, Owings & Merrill. Read more

COMMUNITY MANAGEMENT & FAIR HOUSING (LEGAL)

A New Strategy for Community Owners

A New Strategy for Community Owners

by Steven Lefler Our society has labeled housing for as long as I can remember. I grew up believing “Site Built Homes” typically register in people minds to be “better built,”... Read more

COMMUNITY MANAGEMENT & FAIR HOUSING (LEGAL)

The Impact of a 1.3 Billion Dollar Manufactured Home Communities Acquisitio…

The Impact of a 1.3 Billion Dollar Manufactured Home Communities Acquisition

by L. A. 'Tony' Kovach We've been reporting off and on for the past few months about rumors and tips that suggested that a deal in the $500 million to the... Read more

COMMUNITY MANAGEMENT & FAIR HOUSING (LEGAL)

July, 1960 Popular Mechanics highlights Evolution of the Travel Trailer

July, 1960 Popular Mechanics highlights Evolution of the Travel Trailer

By Paul Bradley In a 1960 article titled, “Trailers Join the Country Club,” Popular Mechanics described the evolution of the travel trailer this way: “All this started years ago when people with... Read more

COMMUNITY MANAGEMENT & FAIR HOUSING (LEGAL)

CFPB Proposes New HMDA Requirements: Changes Exemption Threshold and Incre…

CFPB Proposes New HMDA Requirements:  Changes Exemption Threshold and Increases Required Disclosures

by D. J. Pendleton, JD On July 24, the CFPB published a proposed rule that, if later adopted, would change the reporting requirements for those who provide loans to purchase homes. Read more

FINANCING

The Lessons of Valdez - Some things are out of Whack!

The Lessons of Valdez - Some things are out of Whack!

by Ron Thomas, Sr. Let me start this topic with a strong statement. Although I am not what some might call an “environmentalist,” I do appreciate all of the efforts that... Read more

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

2015 Louisville and Tunica Manufactured Housing Trade Show Updates

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by Dennis Hill We keep getting calls from industry professionals and others regarding the Louisville and Tunica Manufactured Housing Shows for 2015. Read more

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

An Opportune Moment

An Opportune Moment

by Bob Vahsholtz The road ahead is hard—the opportunities boundless. The whole housing industry is on the rocks, and the nation’s economy festers. The world is mired in debt; our most... Read more

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

A Cup of Coffee with… Tim Connor

A Cup of Coffee with… Tim Connor

1) Who, What and Where: (Your name, and your role/job title at organization or firm and where you are based.) Tim ConnorCEO of Connor Resource GroupDavidson, NC. Read more

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

A Second Cup of Coffee with...Bill Matchneer

A Second Cup of Coffee with...Bill Matchneer

1) Who, What and Where: (Your name, what you've done in the federal government as it relates to manufactured housing and where you currently hang your hat). Read more

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

A Cup of Coffee with… Paul Bradley

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1) Who, What and Where: (Your name, and your role/job title at organization or firm and where you are based.) Paul Bradley, President, ROC USA, LLC, Concord, NH. Read more

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

Tech Talk! Don't You Hate - Viagra, Cialis or Zyrtec links - appearing on y…

Tech Talk! Don't You Hate - Viagra, Cialis or Zyrtec links - appearing on your  web browser or smart hand-held device? A Tech Fix Tip!

by L. A. “Tony” Kovach It is often NOT what you think! Not many self-respecting webmaster wants to plug certain drugs or other products on their website. Read more

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

Wind Speed and Add-Ons to Manufactured Housing – Response to the NBC News …

Wind Speed and Add-Ons to Manufactured Housing  – Response to the NBC News Today Show report of testing by IBHS

by Ron D'Ambra After reviewing the NBC Today presentation, one could conclude that without question, of  course the roof would blow off when the carport roof failed, because they compromised the... Read more

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

Strategic planning vs. strategic doing

Strategic planning vs. strategic doing

by Tim Connor, CSP Strategic planning is a vital management function. Over the years I have worked with a number of corporations facilitating their strategic planning events as well as following... Read more

MANAGEMENT

ZigOn Employment Security

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by Zig Ziglar We frequently hear that "people refuse to change because change is stressful." I would like to suggest that not to change is even more stressful because the world... Read more

PERSONAL REFLECTIONS, MOTIVATION and INSPIRATION

Who is your competition?

Who is your competition?

by Tim Connor, CSP There is a tendency for many salespeople to see their competition as only those businesses selling a similar product, service or idea. In other words, salespeople selling... Read more

SALES

Upcoming Events

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MHLIVINGNEWS.COM FEATURED HOME OF THE WEEK

Classifieds

Press Releases

RV/MH Heritage Foundation Inducts the Cl…

RV/MH Heritage Foundation Inducts the Class of 2014 into RV/MH Hall of Fame

(Back row l-r) Thomas "Tom" L. Kern, Style Crest Enterprises; Ed Evans, EPM; Gary McDaniel, YES! Communities ; Richard "Dick" King, King Insurance (second row row l-r) Barry Cole, Manufactured Housing Insurance Services; Bob Livingston, Good Sam; John D Roba, Roba and Associates (front row l-r) Mrs. James F Shields. accepting on behalf of her husband,James F Shields (deceased), Pan Pacific RV Centers; Debbie Brunoforte, Little Dealer, Little Prices and Peter B Orthwein, Thor Industries. ELKHART, Ind., August 5. 2014 -- The Class of 2014 was inducted into the RV/MH Hall of Fame (Hall) last night in Elkhart, Indiana, in a gala ceremony before a record breaking crowd of more than 440 family members, friends, and colleagues from across the country. The Class of 2014 includes: Debbie Brunoforte, Little Dealer, Little Prices;...

the MHMSM Team 05 Aug 2014 Corporate Press Releases

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Steve Lefler - Modular Lifestyles and Ne…

Steve Lefler - Modular Lifestyles and Newport Pacific – Successfully Gaining Acceptance for Super Energy Saving, Green Manufactured Homes

Learn more at the article linked here, or by calling Steve Lefler, Vice President of Modular Lifestyles, Inc., a division of Newport Pacific Family of Companies at Ph. (888) 437-4587. Email steve@modularlifestyles.com. Steve is a Dual DRE and HCD Salesperson. Advanced Green Building Professional. CEC Solar Wind Retailer/Installer. http://www.modularlifestyles.com ##

the MHMSM Team 01 Aug 2014 Corporate Press Releases

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Sun Communities, Inc. to Acquire America…

Sun Communities, Inc. to Acquire American Land Lease Manufactured Housing Portfolio from Green Courte Partners for $1.32 Billion

Increases Sun Communities' portfolio to 245 communities totaling nearly 90,000 sites in 29 states with a combined enterprise value of approximately $5.1 billion Southfield, MI, July 30, 2014 - Sun Communities, Inc. (NYSE: SUI) (the "Company") today announced that it has entered into an agreement to acquire a portfolio (the "ALL portfolio") from Green Courte Partners, LLC ("GCP") sponsored funds. The ALL portfolio consists of 59 manufactured home communities, including those acquired from American Land Lease, Inc. by GCP in 2009. The communities comprise over 19,000 sites in eleven states, including nearly 11,000 sites located in Florida. Over 14,000 sites, or 73%, of the ALL portfolio are age-restricted.  In connection with this transaction, the Company will assume GCP's right to acquire an additional manufactured home community pursuant to a binding purchase...

the MHMSM Team 31 Jul 2014 Corporate Press Releases

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Mountainside Financial launches Dodd-Fra…

Mountainside Financial launches Dodd-Frank compliant non-MLO, MLO SUN Manufactured/Mobile Home Direct Loans and Refinancing

Using online articles, banner ads and video, Mountainside Financial is announcing the launch of the evolution of their direct lending platform promotion. As a division of San Antonio Credit Union (SACU), Mountainside has a unique 14 year history of making direct to consumer loans on manufactured and mobile homes. Direct loans are often done in "partnership" with brokers, communities, Realtors ®, other housing professionals and manufactured home retailers who refer consumers to them. Anthony Ducharme, Direct Channel Manager for Mountainside, explained how they created their new SUN System with Manufactured Home Professionals in mind who needed a compliant process to navigate SAFE Act and Dodd-Frank regulations enforced by the Consumer Financial Protection Bureau (CFPB). "If you've been originating your own loans, talk to us. If you want to have a legally complaint...

the MHMSM Team 08 Jul 2014 Corporate Press Releases

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Call for Nominations for the RV/MH Hall …

Call for Nominations for the RV/MH Hall of Fame Class of 2015

ELKHART, Ind., -- The RV/MH Hall of Fame Selection Committee has issued a call for nominations for the Class of 2015. Darryl Searer, Hall president, said, "The Hall welcomes nominations from all RV and manufactured housing sectors -- manufacturers, dealers, campgrounds, housing communities, suppliers, user groups, trade media, associations, etc -- for the class of 2015 and beyond. "The nomination guidelines and forms available online atwww.rvmhhalloffame.org/pages/nominations.cfm." According to the guidelines, anyone can nominate a person to the Hall of Fame that meets the eligibility requirements. The only people who may not be considered are those who currently serve on the Hall's Selection Committee. To be eligible the nominee must be, or have been, an active participant in any segment of the recreation vehicle, campground or manufactured housing industries for a minimum of 25 years....

the MHMSM Team 08 Jul 2014 Corporate Press Releases

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Southwest Region Manufactured Home Commu…

Southwest Region Manufactured Home Communities Showing Rent and Occupancy Growth, Outpacing National Average, According to JLT & Associates’ 14-Year Market Summary Report

Grand Rapids, Michigan – JLT & Associates (JLT), the nation’s #1 market research company for the manufactured housing industry, today announced a 14-year summary report of its manufactured home community rent surveys for 6 Southwest markets. Recognized as the industry standard for manufactured home community market analysis for over 20 years, JLT Rent Surveys provide detailed research and information on communities located in 72 markets throughout the United States, including the latest rent trends and statistics, marketing programs and a variety of other useful management insights. The most recent JLT Rent Surveys for the Southwest region cover 261 manufactured home communities encompassing 69,728 homesites in Albuquerque, Greater Kansas City, Greater Phoenix, Las Vegas, Tucson and Salt Lake City. This summary report is based on rent and occupancy trends from 2000 to 2014. Findings...

the MHMSM Team 01 Jul 2014 Corporate Press Releases

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