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Cup of Coffee1) Who, What and Where: (Your name, and your role/job title at what organization or firm)

Edward Hicks, Principal Consultant, CRG, Inc. Lic. RE Broker, Lic. Mortgage Broker, Columnist "Ask Eddie" in the Journal of Manufactured Housing

2) Background (Educational/Professional before entering the factory-built housing arena):

Santa Barbara City College-Pre Engineering, Brigham Young University-Physics/Math Major

3) When and How: (When and how you got into the Manufactured/Modular Housing Industry)

1963 while between semesters at college I worked for my Father in Law who had a retail dealership in Santa Barbara, CA since 1946. He sold trailers (as they were known then) and modulars into a three county area in the Central Coast of California. Ventura, Santa Barbara, and San Luis Obispo

4) What are your personal interests or hobbies? How do you like to spend non-work time?

Fishing, photography, International travel.

5) What do you consider the largest challenges facing the industry in general today?

It's our image stupid!

When you track down all the prejudices the average person, public officials, bankers, investors, etc. have about the industry it comes down to a lack of knowledge of how the myths of old aren't true any more. We just aren't getting our message out there, and until we do and effectively, we aren't going to make any real progress.

6) What are the biggest challenges to community operators and developers?

Creating a positive living experience in their communities, such that their residents will put out the good word about the quality of their lifestyle, and it's low cost impact on a family's budget.

7) How do you personally like to respond to challenges that come up for you professionally? (In other words, how do you try to tackle problems and arrive at effective solutions?)

First, you have to know "how something works" before you can fix it. In terms of home sales, you must know who is buying, what you are selling and why. Then you have to create a product (in the broadest terms which may include financing options, location, size, quality, price, etc.) which meets their wants and needs and help them to understand the differences. Next you have to let them know about it, and last you must create an opportunity for them to see how your product and/or services meets their needs (not necessarily their wants). That may mean preparing yourself to answer the many objections prospective buyers may have, honestly, and in a positive light.

8) In a recent column of yours for the Journal, you called for an Ad Hoc Committee to do gather the best and brightest ideas to effect the industry's turnaround. How is that effort going? What could be done to further that initiative?

Since it is my belief that there isn't enough capital resources in our industry to create and pay for any effective form of institutional advertising, the best way to get to the general public is by getting our story involved in a creative show of some kind, eg. sitcom, or whodunit, or background for a reality show. In this regard, I have lined up some experts at producing effective and clever institutional advertising methods and will have them at the National Congress in Las Vegas, in April.

9) You've commented favorably on the Virtual Louisville Housing Show© concept. Anything you'd like to add to your initially posted comments? Do you still see a need for new tools and new platforms to make wholesale and retail efforts to promote our industry?

I think it's a not too smart thing to try and take someone else's idea and modify it for one's own use. I would rather have had it named the "Virtual Manufactured Housing Show", since it is not only the private venture of someone's "for profit" business, but it is only one of a number of shows which have been produced all across the USA in many years: Nashville, Tampa, Los Angeles, Harrisburg, Phoenix, Atlanta, Tunica, Portland, and others.

10) It seems that we as an industry need to learn to work with each other better. As one industry pro recently said, we don't have a product problem we have a communications problem. You've been around longer than most anyone, you've done new things as well as the tried and true. How can the various 'camps' or voices in the industry achieve that for the good of all concerned?

I have always admired those jurisdictions where all segments within industry organizations work together to solve legislative, financial, and marketing issues, instead of forming separate entities. It's not the manufacturers against the suppliers against the retailers against the lenders against the community owners and developers. It's best when the entire industry trying to fit all the many pieces together to form one single cohesive "product" to the marketplace. We don't need to be "airing" our dirty laundry before the public. We can solve our problems internally, and present a unified/stronger image together not separately.

And most importantly, when we see an industry segment "running amuck" as the chattel lenders did a few years ago, with obvious disregard for their investors by "mousing" their deals (fraudulent underwriting), and causing massive defaults in loans, we should stand up and take responsible action by supporting legislation to shut it down, or otherwise bring it under reasonable controls.

11) Other remarks or comments, industry related.

We must repair our image with everyone, the public, politicians, legislators, bankers, investors, and most of all with the "drive by media". We have great, safe, well built, reliable, affordable homes and can build and manage nice, comfortable communities. Soon, viable chattel home financing will be available for new and used (very important) homes. Let's not squander the opportunity again, by ignoring good and honest business practices, by chasing the "almighty dollar" and taking advantage of the public who are "yearning" to live in affordable housing.

Daily Business News Briefs

Capital Square Realty Acquires three MHCs

Capital Square Realty Acquires three MHCs

MHProNews has been informed by virtual-strategy.com an affiliate of Capital Square Realty Advisors, LLC has acquired three manufactured housing communities consisting of 1,141 home sites in Indiana and Ohio. The largest community is Timberbrook in Bristol, Indiana with 567 homesites set on 103 acres. Woodlake-Summerdale, located in Yoder, IN is...

02 Sep 2014

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Work Stops on Massive Modular Housing Project in Big Apple; Ratner, Skanska…

Work Stops on Massive Modular Housing Project in Big Apple; Ratner, Skanska at Odds

Following a series of stories MHProNews  posted regarding the development of the 32-story, modular housing project by Forest City Ratner and construction partner Skanska intended for Brooklyn’s Barclay Center, work has come to a halt in a bitter dispute over tens of millions of dollars in cost overruns. Skanska idled 157 workers in the ...

02 Sep 2014

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Michigan MH Residents Prepare for Summer Storms

Michigan MH Residents Prepare for Summer Storms

The Michigan Manufactured Housing Association (MMHA) reminds occupants of system-built homes that potentially damaging summer wind and rain storms are at their peak and residents should ensure that roofs are in good condition and rainwater is directed away from the foundations. While manufactured homes (MH) are built to strict federal standards...

02 Sep 2014

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New Home Sales Fall Second Consecutive Month

New Home Sales Fall Second Consecutive Month

According to numbers released by the U. S. Department of Housing and Urban Development (HUD) and the U. S. Census Bureau, sales of newly-built single-family homes dropped 2.4 percent to a seasonally-adjusted annual rate of 412,000 units in July. Initially, according to the National Association of Home builders (NAHB), sales fell 8.1 percent in...

02 Sep 2014

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Modular Multifamily to Rise in Michigan

Modular Multifamily to Rise in Michigan

The Lansing (Mich.) City Council has approved plans for developer Harry Hepler to build 200 modular apartments on the city’s northside, as lansingstatejournal.com informs MHProNews. Summit Street Development LLC has received a conditional use permit to build housing on the property that is zoned heavy industrial. Mr. Hepler says Metro Flats...

02 Sep 2014

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Modular Workforce Housing Planned in Mississippi

Modular Workforce Housing Planned in Mississippi

The possibility of up to seven billion barrels of oil in the Tuscaloosa Marine Shale formation in southwest Mississippi and central Louisiana has led the McComb (Miss.) Board of Selectmen to vote in favor of annexing 40 acres for the construction of a 535-unit modular workforce community. Shale Lodge will include a cafeteria, laundry and […]...

01 Sep 2014

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Hoarding along with dozens of cats found at home in MHC

Hoarding along with dozens of cats found at home in MHC

“Is there an unwritten rule that every third MHCommunity has someone who hoards and/or has a bunch of cats?” quipped manufactured home industry consultant and publisher, L. A. “Tony” Kovach. The comment flowed from the discovery of dozens of cats seized from the Niagara Mobile Home Park in Newfane, NY. “The stench coming from a […]...

01 Sep 2014

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Manufactured Housing’s Labor Day 2014

Manufactured Housing’s Labor Day 2014

Wikipedia says: “Labor Day in the United States is a holiday celebrated on the first Monday in September. It is a celebration of the American labor movement and is dedicated to the social and economic achievements of workers. It constitutes a yearly national tribute to the contributions workers have made to the strength, prosperity, and […]...

01 Sep 2014

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William ‘Bill’ Steenberg, Award winning Steenberg Homes founder, Passage

William ‘Bill’ Steenberg, Award winning Steenberg Homes founder, Passage

William “Bill” Steenberg died Sunday, August 24, 2014, in Ft. Myers Beach, Florida, after a short, courageous battle with cancer. His fiance Wendy was by his side when he passed away. Bill’s children, Julie, Shelly, and Jeffrey and his granddaughter, Miranda, visited a couple weeks earlier in Florida.  Bill founded and owned ...

01 Sep 2014

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Equity LifeStyle’s stock hit record high as August ends

Equity LifeStyle’s stock hit record high as August ends

The glow of investors and commentary for Equity LifeStyle Properties Inc. (NYSE:ELS) hit a peak as August drew to a close. ELS witnessed the stock hitting a record high on Friday. The stock traded as high as $45.81, up 39 cents from yesterday’s record closing price of $45.42. The Street, Trade-Ideas  and Chicago Business  were among […]...

31 Aug 2014

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INC names mancamp provider Reliant Asset Management 3rd fastest growing pri…

INC names mancamp provider Reliant Asset Management 3rd fastest growing private business

Barry Roman is the co-founder of Reliant Asset Management, a provider of mancamps in ND, Texas, Canada and other high demand housing markets. Roman says his modular building company’s revenues rose 55,000 percent in three years, to just over $85 million. Inc Magazine named Reliant to their annual list of high flying companies. Reliant is ...

30 Aug 2014

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Featured Articles and Reports - September 2014 Vol. 5 No. 12

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UnBranding - a Key to Unlocking the Door to more MH Sales?

UnBranding - a Key to Unlocking the Door to more MH Sales?

by L.A. "Tony" Kovach Years before Palm Harbor Homes went into bankruptcy and eventually ended up with Cavco Industries, Palm Harbor ran TV ads showing beautiful, “residential style” manufactured homes. Read more

MARKETING

“Should We Be a More Aggressive Breed?”

“Should We Be a More Aggressive Breed?”

by Nadeen Green, JD Many if not most manufactured housing folks truly make the effort to be compliant with the Fair Housing Act and are well aware of the need to... Read more

COMMUNITY MANAGEMENT & FAIR HOUSING (LEGAL)

Earthquakes & Other Disasters: Are you Prepared?

Earthquakes & Other Disasters: Are you Prepared?

by C. William Dahlin, JD  As reported by major media outlets, a 6.0 earthquake hit Northern California  in late August on a Sunday. Read more

COMMUNITY MANAGEMENT & FAIR HOUSING (LEGAL)

Pool and Spa Safety

Pool and Spa Safety

by Kathleen Bianculli While the end of summer is drawing near and pools in some areas will be closed for the season, in many areas of the country the pool never... Read more

COMMUNITY MANAGEMENT & FAIR HOUSING (LEGAL)

“How Sweet the Rose” - Senior Housing Communities - Advertising Do's and Do…

“How Sweet the Rose” - Senior Housing Communities - Advertising Do's and Don'ts

by Nadeen Green, JD While a rose may smell sweet no matter what it may be called, names are in fact labels. Using the wrong label when you market your senior... Read more

COMMUNITY MANAGEMENT & FAIR HOUSING (LEGAL)

A Breakthrough in Manufactured Home Loan Financing! Discover the One Step P…

A Breakthrough in Manufactured Home Loan Financing! Discover the One Step Program!

by Jerry Bretton In our previous report on SUN, we mentioned that Mountainside Financial has been making loans on manufactured and mobile homes for 14 years. Read more

FINANCING

Are HUD Practices Making Manufactured Homes Less Affordable?

Are HUD Practices Making Manufactured Homes Less Affordable?

by Ron D'Ambra Let's start by saying that, from a business perspective, MORE government involvement is not always viewed as a good thing. Read more

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

3rd Annual Open Space Pace - September 20th, 2014 – Freehold New Jersey

3rd Annual Open Space Pace - September 20th, 2014 – Freehold New Jersey

by Sam Landy Dear Friends, UMH Properties and Monmouth Real Estate Investment Corporation (MNR) sponsor The Open Space Pace at Freehold Raceway September 20, 2014. The event begins with a 10:00 am parade of... Read more

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

A Cup of Coffee with… Sheila Dey

A Cup of Coffee with… Sheila Dey

1) Who, What and Where: (Your name, and your role/job title at organization or firm and where you are based.) Sheila S. Dey, JDExecutive DirectorWestern Manufactured Housing Communities Association Read more

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

5 Reasons for MHPros to Attend the 2015 Louisville Manufactured Housing Sho…

5 Reasons for MHPros to Attend the 2015 Louisville Manufactured Housing Show

by Dennis Hill We could name more than 5 reasons why manufacturers and exhibiting companies as well 5 reasons why attendees from the ranks of retailers, communities, builder developers, installers and... Read more

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

The High Cost of Low Volume MH Sales for Retailers, Communities, Factories …

The High Cost of Low Volume MH Sales for Retailers, Communities, Factories and others

by L. A. “Tony' Kovach We will demonstrate that the cost of not selling more homes is always high.  Capital is tied up in your inventory, location, general overhead, personnel, marketing,... Read more

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

Lead, manage or get out of the way

Lead, manage or get out of the way

by Tim Connor, CSP The world is changing at the speed of light. Everything is being touched by this accelerated pace of change. No person, entity, industry, profession, and no part... Read more

MANAGEMENT

Knowledge is Potential Power - 4 Steps and 91 words = Enhanced Manufacture…

Knowledge is Potential Power - 4 Steps and 91 words =  Enhanced Manufactured Housing  Professional Success Infographic

by L. A. “Tony” Kovach We'll share an infographic that explains in 4 easy steps how any MH Industry professional can learn more to earn more. Here is the infographic... Read more

MANAGEMENT

ZigOn Qualities of Success

ZigOn Qualities of Success

by Zig Ziglar Dr. William "Bill" Ross was truly one of a kind and was known for his sense of humor and his zest for life. He had exuberance for... Read more

PERSONAL REFLECTIONS, MOTIVATION and INSPIRATION

Four Ingredients for MH Sales Success

Four Ingredients for MH Sales Success

by Tim Connor, CSP There are four significant areas when it comes to consistent high sales performance. They are: Self-image and self-esteem. Read more

SALES

Upcoming Events

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MHLIVINGNEWS.COM FEATURED HOME OF THE WEEK

Classifieds

Press Releases

2015 Louisville Manufactured Housing Sho…

2015 Louisville Manufactured Housing Show is filling up fast and early!

Attendees, mark your calanders now, pre-registration will open on October 1, 2014. Exhibitors, Reserve your space now.  See download linked here.

the MHMSM Team 02 Sep 2014 Corporate Press Releases

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RV/MH Heritage Foundation Inducts the Cl…

RV/MH Heritage Foundation Inducts the Class of 2014 into RV/MH Hall of Fame

(Back row l-r) Thomas "Tom" L. Kern, Style Crest Enterprises; Ed Evans, EPM; Gary McDaniel, YES! Communities ; Richard "Dick" King, King Insurance (second row row l-r) Barry Cole, Manufactured Housing Insurance Services; Bob Livingston, Good Sam; John D Roba, Roba and Associates (front row l-r) Mrs. James F Shields. accepting on behalf of her husband,James F Shields (deceased), Pan Pacific RV Centers; Debbie Brunoforte, Little Dealer, Little Prices and Peter B Orthwein, Thor Industries. ELKHART, Ind., August 5. 2014 -- The Class of 2014 was inducted into the RV/MH Hall of Fame (Hall) last night in Elkhart, Indiana, in a gala ceremony before a record breaking crowd of more than 440 family members, friends, and colleagues from across the country. The Class of 2014 includes: Debbie Brunoforte, Little Dealer, Little Prices;...

the MHMSM Team 05 Aug 2014 Corporate Press Releases

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Steve Lefler - Modular Lifestyles and Ne…

Steve Lefler - Modular Lifestyles and Newport Pacific – Successfully Gaining Acceptance for Super Energy Saving, Green Manufactured Homes

Learn more at the article linked here, or by calling Steve Lefler, Vice President of Modular Lifestyles, Inc., a division of Newport Pacific Family of Companies at Ph. (888) 437-4587. Email steve@modularlifestyles.com. Steve is a Dual DRE and HCD Salesperson. Advanced Green Building Professional. CEC Solar Wind Retailer/Installer. http://www.modularlifestyles.com ##

the MHMSM Team 01 Aug 2014 Corporate Press Releases

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Sun Communities, Inc. to Acquire America…

Sun Communities, Inc. to Acquire American Land Lease Manufactured Housing Portfolio from Green Courte Partners for $1.32 Billion

Increases Sun Communities' portfolio to 245 communities totaling nearly 90,000 sites in 29 states with a combined enterprise value of approximately $5.1 billion Southfield, MI, July 30, 2014 - Sun Communities, Inc. (NYSE: SUI) (the "Company") today announced that it has entered into an agreement to acquire a portfolio (the "ALL portfolio") from Green Courte Partners, LLC ("GCP") sponsored funds. The ALL portfolio consists of 59 manufactured home communities, including those acquired from American Land Lease, Inc. by GCP in 2009. The communities comprise over 19,000 sites in eleven states, including nearly 11,000 sites located in Florida. Over 14,000 sites, or 73%, of the ALL portfolio are age-restricted.  In connection with this transaction, the Company will assume GCP's right to acquire an additional manufactured home community pursuant to a binding purchase...

the MHMSM Team 31 Jul 2014 Corporate Press Releases

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Mountainside Financial launches Dodd-Fra…

Mountainside Financial launches Dodd-Frank compliant non-MLO, MLO SUN Manufactured/Mobile Home Direct Loans and Refinancing

Using online articles, banner ads and video, Mountainside Financial is announcing the launch of the evolution of their direct lending platform promotion. As a division of San Antonio Credit Union (SACU), Mountainside has a unique 14 year history of making direct to consumer loans on manufactured and mobile homes. Direct loans are often done in "partnership" with brokers, communities, Realtors ®, other housing professionals and manufactured home retailers who refer consumers to them. Anthony Ducharme, Direct Channel Manager for Mountainside, explained how they created their new SUN System with Manufactured Home Professionals in mind who needed a compliant process to navigate SAFE Act and Dodd-Frank regulations enforced by the Consumer Financial Protection Bureau (CFPB). "If you've been originating your own loans, talk to us. If you want to have a legally complaint...

the MHMSM Team 08 Jul 2014 Corporate Press Releases

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