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Cup of CoffeeWho, What and Where:
Bob Stovall - I am the owner of Orange Cat Productions LLC, an online marketing and web consultant firm with 14 years of experience. I started marketing online in 1991 using available bulletin board services (BBSs). A lot has changed over the years. The opportunities presented by marketing your products and services online have never been better.

I have been investing in manufactured housing for several years, and hold a Manufactured Home Installer Manager certification in the State of Kentucky.

I'm also happy to say that I'm the webmaster here at www.MHMarketingSalesMangement.com - aka www.MHMSM.com. To go from launch just 4 months ago to being the largest industry trade journal is quite a ride.

Background (Educational/Professional before entering the factory-built housing arena):
I previously ran a small photography business in which most of my revenue came from aerial photography performed for Real Estate companies, home and farm owners, manufacturers and a local NASCAR race track. Photography clients began asking for digital retouching and then for websites and my business emphasis shifted from photography to web work.

I have freelanced for ad agencies in New York and Northern New Jersey and worked with clients such as AT&T Wireless, Lucent Technologies, B&G Foods, Phillips Communications, Rolling Rock Breweries and many more. I have clients in the manufactured housing and real estate worlds, as well as marketing my own manufactured home investments.

By the way, it was through one of my manufactured housing clients that I met Tony Kovach about 4 years ago. We did a number of projects together since then. I really like the energy that comes with working with him. Tony must have liked my work, because he said I was the first and only person he called when he decided to do the www.MHMSM.com trade journal. We have mutual respect and that makes the process flow very nicely.

When and How: (When and how you got into the Manufactured/Modular Housing industry)
My first exposure to manufactured housing was after I moved to Danville, Kentucky and began investing in Real Estate. After buying and managing several single-family houses, an opportunity presented itself to purchase a manufactured home in a nearby community. After having a very positive experience with that one, I moved on to buying and selling several more. I received my Manufactured Home Installer Manager certification, and work with a successful and dynamic MH community owner. I have since bought and sold several land/home packages. All of that lead to more clients in the industry and of course from there to doing this trade journal that you are reading today. Funny how one thing leads to another!

What do you consider the largest challenges to the industry today?
I think the biggest challenges facing the industry today is financing of homes and changing the public perception that manufactured homes are somehow less "permanent" than site-built. I'll touch more on the public perception and how we can face that challenge in a moment.

What do you consider the biggest challenges to your organization/firm today?
Everyone's been affected to some degree by this recession. Some firms and business people make budget cuts in marketing, at the very time they need to grow their business and position themselves for the future. One of the Zone Manager's for the www.MHMarketingSalesMangement.com trade journal correctly quotes Henry Ford:

"A man who stops advertising to save money is like a man who stops a clock to save time."

How true!

The reality is that every problem is an opportunity in disguise. Those who approach challenges that way always, always move ahead farther and faster than those who see the half empty side of the glass.

What is/are the significant initiatives your firm plans/has undertaken to grow your business?
For Orange Cat Productions, we stepped up our marketing efforts as the recession has gone through it's down cycle and it does pay off. As my competitors have become less visible, I have become more so. The wisdom of marketing harder and smarter during hard times is bearing fruit. To put it differently, I practice what I preach. Some realize that wise internet strategies, like 'Socialnomics' and 'Dominating your Local Market' are keys to growth. Also related, our clients realize that email marketing strategies are one of the most cost effective ways to grow a business during a down market. I did a blog post that outlined that incredible ROI from email marketing, it is worth mentioning here.

In my role as webmaster for www.MHMarketingSalesMangement.com industry trade journal, it's a bright picture. While Tony and I were confident in the promise of the www.MHMSM.com trade journal, it has taken off much faster than we thought would happen. I think people get an opportunity to feel that they are a part of something here that has meaning and direction. Industry pros can write and comment, we have that broad editorial policy. Associations, business executives, rank and file… the response has been very positive overall. Most of our readers enjoy the many new features, the fresh and positive perspective and of course, web publications are the future. We will be using a 'community builder' feature soon, so that individuals can gather a discuss topics any time they wish with their peers.

Last and certainly not least is our Virtual Louisville Housing Show©, The early feedback reveals a lot of positive energy for this as a means to boost retail, wholesale and to impact the image changes the industry needs to grow. The beauty of this concept is it doesn't stop with just selling a home or product to a retailer or producer. The energy builders and suppliers put in will yield more retail demand through proven approaches Tony and I already use successfully. Invest in your business with the Virtual Louisville Housing Show© and you are changing the public perception in the process. That creates more demand for manufactured homes, and the cycle for growth is established.

What do you think the broader industry can do to improve the climate for Manufactured/Modular Housing today?
The industry has a great product - make absolutely sure that the buying public never has a chance to forget that fact. Tout the advantages of manufactured housing and increase the visibility of "America's Quality Affordable Housing Choice" in the marketplace. Do that over and over, and you'll see good results. ##

Daily Business News Briefs

Skyline Corp. Loses most of Yesterday’s Gains

Skyline Corp. Loses most of Yesterday’s Gains

The three major indexes diverged in today’s trading, as the Dow Jones Industrial Average slipped and the Nasdaq and S&P nudged up slightly. The Dow dropped -16.31 points, -0.10 percent, to close at 16,408.54. The Nasdaq gained +9.29 points, +0.23 percent, to end the session at 4,095.52 while the S&P 500 moved up +2.54 points, [...]...

17 Apr 2014

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Equity LifeStyle Properties Hit with Additional $95.8 Million Damages

Equity LifeStyle Properties Hit with Additional $95.8 Million Damages

Updating a story MHProNews.com posted April 15, 2014 regarding a California court’s $15.3 million compensatory verdict against Equity LifeStyle Properties (ELS) brought by residents of California Hawaiian manufactured home community in San Jose, the same jury has awarded the plaintiffs $95.8 million in punitive damages. As regards the damage...

17 Apr 2014

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Former Detention Center may Become Modular Housing

Former Detention Center may Become Modular Housing

Due to new state regulations that would have driven up the cost to operate the St. James Parish Youth Detention Center in Vacherie, Louisiana, the facility has been unused since June 30 of last year, and the Parish Council has put it up for sale for $2.5 million, according to theadvocate.com. Recent inquiries have centered [...]...

17 Apr 2014

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Housing Starts Rise Modestly

Housing Starts Rise Modestly

The National Association of Home Builders tells MHProNews.com housing starts rose 2.8 percent in March over February to a seasonally-adjusted annual rate (SAAR) of 946,000, up from 920,000 last month. According to statistics released by the Department of Housing and Urban Development (HUD) and the Census Bureau, single-family housing starts rose 6...

17 Apr 2014

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Modular Classroom Provider Ramping up Production

Modular Classroom Provider Ramping up Production

With turnaround times as low as four to six weeks, Palomar Modular Buildings of DeSoto, Texas is augmenting the supply of their most popular modular classroom buildings as school districts begin preparing for next year’s enrollment. Producing both permanent and temporary education facilities that can be customized to match existing...

17 Apr 2014

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Free Legal Advice for Manufactured Home Community Residents

Free Legal Advice for Manufactured Home Community Residents

A Queensland, Australia-based not-for-profit that specializes in legal matters dealing with senior welfare will provide free legal advice concerning rights and responsibilities under the Manufactured Homes Act of 2003, to older residents of manufactured housing communities (MHCs). Caxton Legal Centre will deliver the Queensland Government program,...

17 Apr 2014

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Pre-HUD Code Homes in North Carolina becoming Dilapidated

Pre-HUD Code Homes in North Carolina becoming Dilapidated

According to Ned Fowler, the founder and executive director of the Northwest Regional Housing Authority, there are 8,100 manufactured homes (MH) in Wilkes County, North Carolina, and 5,500 are pre-1976 factory-built homes. At a meeting of city and county officials, Fowler said there are 2,502 renters and 2,380 owners in the county, and 49 percent...

17 Apr 2014

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Patrick Industries to Release Q1 Financial Results

Patrick Industries to Release Q1 Financial Results

Patrick Industries, Inc., component supplier to the manufactured housing and recreational vehicle industries, will release its first quarter financials on Thursday, April 24, before the market opens. A conference call will be held later that morning at 10 AM, EDT to discuss the results, led by president and CEO Todd Cleveland, and CFO Andy Nemeth,...

16 Apr 2014

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Skyline Rises; Dow, Nasdaq and S&P like Fed Chief Yellen’s Comments

Skyline Rises; Dow, Nasdaq and S&P like Fed Chief Yellen’s Comments

“Interest rates will likely stay at current levels for a considerable time after asset purchase program ends,” said Federal Reserve Chief Janet Yellen, when combined with positive earnings and economic data spurred the three major indexes to each gain one percent or more in today’s trading. The Dow Jones Industrial Average added +162.29 poi...

16 Apr 2014

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Modular Apartment Winning Entrants to be Chosen in May

Modular Apartment Winning Entrants to be Chosen in May

Updating a story MHProNews.com last posted Dec. 11, 2013 regarding a new modular apartment building in New York city, the Manufactured Housing Institute (MHI) has received word from The Real Deal that winners of an affordable housing lottery to decide who will have the opportunity to live in the Stack, a modular apartment community in [...]...

16 Apr 2014

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MHARR Meets with FHA’s Carol Galante and HUD’s Pamela Danner

MHARR Meets with FHA’s Carol Galante and HUD’s Pamela Danner

A delegation from the Manufactured Housing Association for Regulatory Reform (MHARR) met for an hour on April 14 with Department of Housing and Urban Development (HUD) Assistant Secretary/Federal Housing Commissioner Carol Galante and newly-arrived HUD Manufactured Housing Program Administrator Pamela Danner, and other HUD officials, to push for...

16 Apr 2014

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Featured Articles and Reports - April 2014 Vol. 5 No. 7

Prev Next Page:

Your Business Image Matters, and Technology can Help!

Your Business Image Matters, and Technology can Help!

by Brad Nelms Professionalism is an important element for success in any business, including all elements of manufactured housing (MH).  If you doubt that, imagine an hypothetical MH community (MHC) owner... Read more

MARKETING

Get Your Business To The Top Of Google... ...Guaranteed (!?)

Get Your Business To The Top Of Google... ...Guaranteed (!?)

I know what you're thinking.  This sounds too good to be true, right?  Must be a scam, right?  Actually, it's not.  What business wouldn't want to appear at or near... Read more

MARKETING

Three Takes on Tunica 2014!

Three Takes on Tunica 2014!

by Maria Horton, Tammy Fonk and L. A. 'Tony' Kovach After returning home to a swarm of earthquakes in Southern California, I must admit that the rain, thunder and lightning that... Read more

MARKETING

The Newest Chapter in the “Only in California” News

The Newest Chapter in the “Only in California” News

by C. William Dahlin, JD There are many jurisdictions within California that have forms of rent control for mobile home parks. This phenomenon of price fixing has infected many locations within... Read more

COMMUNITY MANAGEMENT & FAIR HOUSING (LEGAL)

Where Are You From?

Where Are You From?

by Nadeen Green, JD Four such innocent words comprising a simple question. And this is a question I have asked of others many times. Travel for work throughout the U.S. in... Read more

COMMUNITY MANAGEMENT & FAIR HOUSING (LEGAL)

The Impact of Dodd-Frank on Manufactured Housing

The Impact of Dodd-Frank on Manufactured Housing

by Harold D. Hunt, PhD New rules mandated by the Dodd-Frank Wall Street Reform and Consumer Protection Act (Dodd-Frank) took effect on January 14th and are expected to have a significant... Read more

FINANCING

Dirty Laundry

Dirty Laundry

by Stacey Epperson What is it about dirty laundry we don’t want anyone to see? Mine finds its way to my 50 year old Maytag washer every day. This relic is... Read more

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

Controversial New York Times article on 'mobile homes' and 'trailer parks' …

Controversial New York Times article on 'mobile homes' and 'trailer parks' lands Frank Rolfe, Dave Reynolds and Mobile Home University in the Spotlight

by L. A "Tony" Kovach In the aftermath of the controversial New York Times article - The Cold, Hard Lessons of Mobile Home U by Gary Rivlin - has many... Read more

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

Crucial Communications

Crucial Communications

by James Cook I am going to go way out on a limb and say that you feel frustrated, angry, maybe even hurt when you feel like somebody did not really... Read more

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

Let's Be Positive!

Let's Be Positive!

by L. A. “Tony” Kovach Let's all put actions to our words! When we say, “let's be positive,” the vast majority of what MHProNews has published from our beginning in... Read more

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

A Cup of Coffee with...Chet Murphree

A Cup of Coffee with...Chet Murphree

1) Who, What and Where: (Your name and your formal title at Deer Valley Homebuilders). Chet Murphree, Vice President, General Manager, Deer Valley Homebuilders, Inc.. Read more

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

Strategic Thinking Myths

Strategic Thinking Myths

by Tim Connor, CSP I am frequently amazed at how many intelligent, talented and well meaning executives and business owners often have blinders on that prevents them from accurately seeing their... Read more

MANAGEMENT

Self-accountability - The Single most Important Trait Necessary for Enduri…

Self-accountability - The Single most Important Trait Necessary  for Enduring Success

by Tim Connor, CSP There are many traits that when embraced can contribute to enduring success. At last count when it comes to success, I found over; 2500 books, 3 million... Read more

PERSONAL REFLECTIONS, MOTIVATION and INSPIRATION

ZigOn Handling Critics

ZigOn Handling Critics

by Zig Ziglar I'm comfortable in saying that anyone who has ever done anything of significance has been, at one time or another, unfairly criticized by those who believe they deserve... Read more

PERSONAL REFLECTIONS, MOTIVATION and INSPIRATION

Gauging the Customer’s Intent

Gauging the Customer’s Intent

by Tim Connor, CSP Intent and intention seems to be a hot topic these days. Wayne Dyer has a book on the power of intention, Brian Klemmer has a book on... Read more

SALES

Be The One and Only in Your Market

Be The One and Only in Your Market

by Scott Stroud One of the Top 5 Questions you as manufactured or modular home pros should be asking yourself now is: Why should your potential customers – buyers, renters, tenants,... Read more

SALES

Upcoming Events

mhi-2014-national-congress-and-expo-las-vegas-Large-banner-cropped-

MHLIVINGNEWS.COM FEATURED HOME OF THE WEEK

Classifieds

Press Releases

Register Today and Save for the 2014 Nat…

Register Today and Save for the 2014 National Congress & Expo for Manufactured and Modular Housing April 29 – May 1, 2014 - Creating Opportunities – Building Success

You won’t want to miss the 2014 National Congress & Expo for Manufactured and Modular Housing to be held on April 29 – May 1, 2014 at Caesars Palace in Las Vegas, Nevada. The Congress & Expo is the largest annual gathering of industry leaders featuring outstanding speakers, workshops, exhibits, and networking opportunities! For information on exhibiting, please visit http://www.congressandexpo.com/2014/exhibitors.asp to view the floor plan, booth prices, the list of 2014 exhibitors and to reserve your booth space. For detailed information on this important industry event, information on hotel reservations and to register, visit www.congressandexpo.com. Due to the high demand for event registrations and to allow more registrants to take advantage of the discounted rates, the early-bird rates for registration and the special Caesars Palace hotel room rate of $119 per night...

the MHMSM Team 15 Apr 2014 Corporate Press Releases

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Green Court Partners Name Matthew J. Pyz…

Green Court Partners Name Matthew J. Pyzyk and Chad V. Gardner Vice Presidents

Lake Forest, Illinois, March 20, 2014 - Green Courte Partners, LLC, a private equity real estate investment firm focused on building industry-leading companies within niche real estate sectors, announced today the promotions of Matthew J. Pyzyk and Chad V. Gardner to Vice President. Matthew J. Pyzyk joined Green Courte in June 2012 as a Senior Associate.  During his time with Green Courte, he has served in various capacities within the acquisitions and asset management teams for Green Courte's land-lease/manufactured housing communities and parking strategies. Most recently, Mr. Pyzyk has been principally focused on acquiring properties for the firm's growing land lease/manufactured home communities platform, American Land-Lease, Inc. As a Vice President, Mr. Pyzyk will continue his efforts to acquire land-lease/manufactured housing communities and focus on investment opportunities within the Florida, Desert and Northwest US markets. Prior to joining Green...

the MHMSM Team 20 Mar 2014 Corporate Press Releases

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2014 Legal Briefing Breakfast For Manufa…

2014 Legal Briefing Breakfast For Manufactured Housing Communities/Parks

Click here to register! Seating is limited. Please RSVP no later than Thursday, March 21, 2014 .  Questions: Contact Barbara Ericson Direct Dial: (657) 622-4714 or bericson@hartkinglaw.com

the MHMSM Team 14 Mar 2014 Corporate Press Releases

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2014 Tunica Manufactured Housing Show Lo…

2014 Tunica Manufactured Housing Show Looms

Our registration web link is: http://www.prereg.net/2014/tmfs. 2014 Tunica Manufactured Housing Show Business Building Seminar Series!

L.A. Tony Kovach 04 Mar 2014 Corporate Press Releases

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Updated News! 2014 National Congress & E…

Updated News! 2014 National Congress & Expo for Manufactured and Modular Housing to be Held on April 29 – May April 29 – May 1, 2014 – Creating Opportunities – Building Success

The 2014 National Congress & Expo for Manufactured and Modular Housing will be held on April 29 – May 1, 2014 at Caesars Palace in Las Vegas, Nevada. The Congress & Expo is the largest annual gathering of industry leaders featuring outstanding speakers, workshops, exhibits, and networking opportunities! With the theme of Creating Opportunities – Building Success, the 2014 National Congress & Expo for Manufactured and Modular Housing will move back to Caesars Palace with a low room rate of $119 per night. Caesars Palace provides excellent meeting facilities for the Congress & Expo and easy access to some of the best restaurants, shopping and entertainment in Las Vegas. For more detailed information on this important industry event and to register, visit www.congressandexpo.com. The early-bird rates for registration and the special Caesars...

the MHMSM Team 07 Feb 2014 Corporate Press Releases

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Eastern Ohio Home Show (produced by the …

Eastern Ohio Home Show (produced by the Ohio Manufactured Homes Association)

  Friday, May 16th - Sunday, May 18, 2014 MAPS Air Field and Museum, North Canton, Ohio (adjacent to the Akron/Canton Airport) Deadline for the home display & indoor exhibitor space is February 15, 2014! With 15 homes already committed, OMHA anticipates 20 or more fully furnished and landscaped homes for display to the public. 26 indoor exhibitors from all over the country have already purchased exhibit booth space including lenders, MH communities, retailers and service/suppliers. Local businesses and organizations throughout eastern Ohio have also asked for booth space and other show involvement. Indoor booth space is limited to 40 booths.  Interested exhibitors should register soon to ensure availability.  The Show will consist of an Industry/Dealer Day open to those in the Manufactured/Modular industry, local and state officials and community leaders followed by a three day Public Show. Homebuyer lending...

L.A. Tony Kovach 04 Feb 2014 Corporate Press Releases

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Jobs

Community Manager/Maintenance Manager Positions

We are currently looking for go-getter individuals and couples to manage and maintain our 4 star, family owned and operated, communities located in the major metro Chicago and St. Louis...

the MHMSM Team - avatar the MHMSM Team 18 Mar 2014 Community Operations

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Community Manager/Maintenance Manager Positions

We are currently looking for go-getter individuals and couples to manage and maintain our 4 star, family owned and operated, communities located in the major metro Chicago and St. Louis...

the MHMSM Team - avatar the MHMSM Team 18 Mar 2014 Management

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General Sales Manager/ Manufactured Homes

General Sales Manager/ Manufactured Homes

Opportunity – General Sales Manager for a new regional manufactured home sales center located in Belle Vernon, P.A.  Looking for someone who is looking for a GREAT career move! We are...

the MHMSM Team - avatar the MHMSM Team 04 Mar 2014 Community Operations

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Base + Commission = $100,000+ annual

Medium Sized Family owned and operated business Well established over 40 years DST Program (Dynamic Sales Training) simplifying modern technologies to enable YOU to reach your full potential, create wealth, and have...

the MHMSM Team - avatar the MHMSM Team 17 Jul 2013 Sales

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Regional Manager

POSITION SUMMARY An employee in this position is responsible for property management program for each manufactured housing community. The employee is expected to have a thorough knowledge of all aspects of...

L.A. Tony Kovach - avatar L.A. Tony Kovach 08 Jul 2013 Community Operations

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Earn up to $75,000 a year

Earn what you are worth, through true base salary, bonuses, commissions and benefits. Must be: Good communicator. Good listener. Dependable. High integrity. Solid, verifiable references. Basic computer skills on normal office software. Team player. Appropriate vehicle that is properly...

L.A. Tony Kovach - avatar L.A. Tony Kovach 28 Dec 2012 Sales

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MH Industry E-Publishing and Video Reporter/Editor Wanted

MHMSM.com plans to dive into the world of video reporting and interviews.  This will be a compliment to our current audio podcasts and e-publishing via blogs and feature articles. The right...

the MHMSM Team - avatar the MHMSM Team 07 Jul 2011 Reporter

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WordPress/Joomla Administrator needed

MH Marketing Sales Management (MHMSM.com) is an online national trade journal for the manufactured housing industry. We are a virtual team: our founder/publisher is in Chicago (Northfield), with other members...

the MHMSM Team - avatar the MHMSM Team 24 May 2011 IT and Web Development

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Sales Person for Manufactured Housing Sales Center

Sales person: Manufactured Housing sales center in Western Nebraska looking for a lot manager/sales person. Must be self motivated, organized, and had success in the industry. Sales lot...

the MHMSM Team - avatar the MHMSM Team 21 Apr 2011 Sales

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WordPress/Joomla web development assistant

MH Marketing Sales Management (MHMSM.com) is an online national trade journal for the manufactured housing industry. We are a virtual team: our founder/publisher is in Chicago (Northfield), with other members...

the MHMSM Team - avatar the MHMSM Team 17 Feb 2011 IT and Web Development

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