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A Cup of Coffee with Scott Jones1) Who, What and Where: (Your name, and your role/job title in the industry, your association roles, etc.)

Scott Jones - I am back in the industry after a break of several months while I established an on-going business called EZTravelpad - a travel agency with a strong online presence. Check it out at www.eztravelpad.com - it's a better option in many cases than going with other online travel providers + we offer individual service also.

Currently I am back in the MH industry selling in 2 large MH communities- 1 is all adult 55+ and the other is for families of all ages. Both are located in Elkhart, IN. Business is solid.

Previous roles in the industry have included running dealerships in Indiana and North Carolina, wholesale factory sales rep and/or sales manager for Champion, Clayton, Commodore, Liberty & Redman in a variety of markets ranging from South Carolina to Montana. Additionally I spent a number of years in the mortgage industry so have first hand insights into their prior implosion.

Also served on the board for Indiana Manufactured Housing Assn.

2) Background (brief Educational/Professional snapshot before entering the factory-built housing arena):

Grew up in the industry - Parents had a MH community, and a sales center in Terre Haute, IN from mid-60s until late 80s. I remember un-boxing furniture and screwing the legs on the bottoms of couches when I was about 8 years old - remember when our homes all included furniture & decor?

Attended Rose-Hulman Institue of Technology and Indiana State University.

Was absorbed into the industry full-time previous to completing my higher education.

3) When and How: (When and how you got into the Manufactured Housing Industry. Some of the roles you've had in the industry, companies, titles, Associations, etc.)

As I mentioned earlier, I grew up in the business. My father built a MH park in mid-60s, served an instrumental role in IMHA during some of the good years. My mother was 1st female on that board, and I think I may have been the youngest to serve, but not certain of that fact. I remember the day my father and Paul Stiner were floating in our pool and decided to bring an ex-military man with no industry experience in as Exec Dir of IMHA - that man was Holt Blomgren. Memories are funny

I was exposed to, worked with and for some great people who made a difference in this industry - there are still some great people in this industry - it's hard to imagine right now, but our best days may still be in our future!

4) What are your personal interests or hobbies? How do you like to spend non-work time?

I love to travel, hence the travel agency. It's a big world, and I intend to see as much of it as I can. My wife and I have no children so are free to enjoy our pleasures as they present themselves - skiing, traveling, dining, going to the movies. I am finding there isn't much free time these days, but am resolving for 2010 to make changes to insure more down-time. I'm currently reading a bit on restructuring priorities and time management.

5) As a wholesale rep and in your Association roles, you've seen a lot of different things over the years. What was memorable? What do you see that has lessons for the industry today? For example, you mentioned in a blog post a story out of California that many may find of interest, and you can go on from there if you'd like.

I was relating a memory of a time back in the mid 80s when I was on the board with IMHA. We had a significant sum that had been collected in a fund from manufacturers and retailers. We were deciding how to use the funds. I suggested an institutional ad campaign. I thought we could afford to produce a campaign with a celebrity like Paul Harvey or someone else who people trust to act as an industry spokesperson sharing the virtues of manufactured housing. I was told that California had tried such a campaign but it hadn't worked so we moved on to another plan. I was later told that California had hired Art Linkletter, and the reason that the campaign had failed was because TOO MANY customers showed up at dealerships that were ill-prepared to meet the customer's expectations.

Look around - you know that this industry has had a habit of under-delivering on our potential.

I have traveled extensively and met with hundreds of retailers. I have done business with people who did it right, and those who didn't. Perhaps I shouldn't have enabled those NOT doing business the way they should. Perhaps none of us should have and we'd be better off today as an industry.

I remember traveling North and South Carolina in the mid & late 90s, seeing homes crammed into retailers' storage lots - 2, 3 & 4 years worth of inventory - and it wasn't just in the Carolinas.

Manufacturers paying retailers under the table to buy more and more inventory - totally unsustainable. Retailers turning a blind eye to unscrupulous salespeople inventing income docs on their computers. Lenders turning a blind eye to phony down payments. It was a house of cards that we ALL built. It's human nature.

6) What do you consider the largest challenges facing the industry today?

Two things -

Financing and capitalization are the biggest challenges.

There needs to be some reasonable financing available for HUD code homes placed on private property. I think something like the Fannie Mae Select program is a good start. Financing will gradually come back, but make no mistake, underwriting is going to be tougher for a long time so we need to develop a product and niche to attract the home buyer that CAN afford something else but chooses not to go the site built route. It's NOT all about price. It IS all about VALUE.

7) What are the biggest challenges to retailers and associations today?

Survival. Maybe it's time for new alliances and partnerships?

8) How would you like to see the industry respond to these challenges?

Think urban renewal, think public transportation, think green, think outside the box.

The MH industry has an opportunity to sell the baby-boomers 1 more time, and THIS IS our LAST shot at them. Demographics are in our favor as economic forces have dealt the economy a big punch in the gut, and many people have downsizing on their radar. Our industry is totally capable of serving this huge market, but it involves selling them a lifestyle, not just a house.

The days of the traditional street dealer may never come back like they once were, but the days of the developer may be upon us like never before. The boomers want to buy into a lifestyle. Low maintenance, convenience, affordability, efficiency. They are not interested in a large home on an acre in the country with a well and septic tank and a riding mower that needs repaired. They are interested in a nice home close to the grocery store & church. They want a home that's safe, with neighbors looking out for them if they decide to go away for a few weeks or months. They want a community that they can count on to help them after their hip replacement because the kids live 2 time zones away. I believe this is the new buyer for the MH industry.

9) From your perspective, what are some significant initiatives associations you know that have been undertaken to support the industry and its future?

I know there are some good people at associations across the country. I like the Wisconsin Housing Alliance and Amy Bliss' "Tomorrow's Home Foundation" initiative. This is something that could gain a lot of traction in the press and provide excellent PR.

PR is free.

10) What do you think the broader industry can do to improve the climate for Manufactured/Modular Housing today?

Each of us must go to work each and every day dedicated to figuring out how we can provide a better value - and that doesn't mean figuring out how to cut a corner or provide a cheaper widget. It means making the experience of buying and living in a MH better.

11) What are your thoughts on promoting an industry-wide image building campaign, ala the RV Industry's noteworthy Go RVing multi-media campaign? Do you think a regional/more localized marketing/PR campaign would work better than a national campaign? How would you suggest the industry avoid the very issue you noted in your California/Art Linkletter post if there were a regional or national campaign?

I believe in institutional advertising and I believe in associations, but I don't think a national campaign is feasible due to the regional differences in our industry. It's a different buyer with a different mentality from one market to the next. Sure, there is some commonality, but Detroit and Chicago are totally different markets than Lansing and Springfield - let alone the vast differences between Connecticut and North Carolina, etc.

It is way to premature to talk of institutional advertising when we're in survival mode, but social media may be an answer - maybe it's time for each of us to use YouTube, Facebook & Twitter to their fullest potential. As an example, I know of a MH dealer that has an ad that has gone viral on YouTube. It has been viewed over 1,023,138 times in the last 2 months. Someone was thinking outside of the box.

Daily Business News Briefs

CFPB: What’s the difference between being pre-qualified and pre-approved fo…

CFPB: What’s the difference between being pre-qualified and pre-approved for a loan?

Amy Tierce writing in NationalMortgageNews tells MHProNews that the CFPB’s website gives and answer to the question, What’s the Difference between being pre-qualified and pre-approved for a mortgage? but that the CFPB’s answer is not, Tierce says, “the full story.” Some lenders have decided “not issue pre-approval letters due to t...

22 Aug 2014

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Australian Modular Home Built to Resist Bushfires

Australian Modular Home Built to Resist Bushfires

A steel and glass-structured modular home with non-combustible fiber cement floor panels is designed to resist bushfires in the Australian outback, as well as to collect rainwater to use in the event of a fire. The modular Supashak is made to be transportable across Australia and adaptable to a variety of climatic conditions. The broad, […]...

21 Aug 2014

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Skyline Advances; S&P 500 Hits New High

Skyline Advances; S&P 500 Hits New High

Stocks were climbing in today’s trading, as the S&P 500 hit an all-time high at 1,992.37 and the Dow closed above 17,000 for the first time since July 24, as CNNMoney informs MHProNews. The Dow Jones Industrial Average gained +60.36 points, +0.36 percent, to end the day at 17,039.49, while the S&P 500 advanced +5.86 […]...

21 Aug 2014

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Existing-home Sales Show Modest Gains

Existing-home Sales Show Modest Gains

Although existing home sales rose 2.4 percent from last month to a seasonally-adjusted annual rate of 5.15 million in July, the highest rate of 2014, they are down 4.3 percent from last year, according to housingwire.com. Last July’s 5.38 million unit level, the highest for 2013, includes single-family homes, condos, townhomes and co-ops....

21 Aug 2014

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100 Tiny Homes Set for Portland, Oregon

100 Tiny Homes Set for Portland, Oregon

Tiny houses may soon fill four micro communities to house the homeless and low-income residents in Portland, Oregon, according to oregonlive.com. The 192 square-foot products of TECHDWELL, which are made partly of recycled materials and cost around $12,000 to build, would be sited on public land in pods of 25 homes each. MHProNews has learned...

21 Aug 2014

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New 55 Older MHC Opening in Michigan

New 55 Older MHC Opening in Michigan

A new manufactured housing community (MHC) is being developed in Courtland Township in western Michigan on the site of a former MHC, and the 55 and older community may eventually include up to 700 two and three-bedroom homes. The Oaks of Rockford will begin with 150 homesites at $375 a month rent plus utilities on […]...

21 Aug 2014

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Prospective Manufactured Home Buyer Seeks Lender

Prospective Manufactured Home Buyer Seeks Lender

A post on mortgagegrapevine.com reports someone attempting to buy a manufactured home in a community in Southern California is seeking a lender. The borrower is asking for $269,500, has full documentation, a FICO score of 569, and the loan-to-value ratio is 70 percent. MHProNews offers excerpts from two of the responses. 1) “I offer a […]...

21 Aug 2014

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Manufactured Home Wire Supplier Presenting at Investor Conference

Manufactured Home Wire Supplier Presenting at Investor Conference

The IDEAS Investor Conference to be held Tue., Aug. 26 in Chicago will feature Encore Wire Corporation’s (NASDAQ:WIRE) Chief Financial Officer Frank J. Bilban presenting his company’s investment merits to an  audience of investment professionals who combined have over $200 billion of assets under management. IDEAS Conferences, which ...

21 Aug 2014

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Professor Specializes in Affordable Housing, Moves to U. of New Mexico

Professor Specializes in Affordable Housing, Moves to U. of New Mexico

John Quale, an expert in sustainable and affordable housing, who previously served as director of the graduate architecture program at the University of Virginia, has been appointed director of the architecture program in the University of New Mexico School of Architecture and Planning, according to unm.edu. His specialty is in sustainable design,...

20 Aug 2014

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Demand for Multifamily Units Continues to Expand

Demand for Multifamily Units Continues to Expand

Commercial real estate company CBRE reports multifamily demand in the U S. continued to gain momentum in Q2 2014 as the job market improved and more households are shifting to renting instead of buying. Net absorption grew by an annual rate of 276,200 units, or 1.9%, on a year-over-year basis, led by markets in the […]...

20 Aug 2014

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Third Avenue Gains the Most, Patrick Slides Among Tracked Stocks

Third Avenue Gains the Most, Patrick Slides Among Tracked Stocks

Stocks were mixed in today’s trading as the Dow Jones Industrial Average edged up +0.35 percent, +59.54 points, to close at 16,979.13, as the Nasdaq was mostly flat, losing -0.02 percent, -1.03 points to end at 4,526.48. The S&P 500 nudged up +4.91 points, +0.25 percent, to close at 1,986.51, as CNNMoney informs MHProNews. The […]...

20 Aug 2014

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Featured Articles and Reports - August 2014 Vol. 5 No. 11

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Enhanced Manufactured and Modular Home Marketing and Sales Results

Enhanced Manufactured and Modular Home Marketing and Sales Results

by L. A. “Tony” Kovach American companies spend 2 billion a year on training. So why don't more manufactured and modular home (MH) retailers and communities invest properly in sales training? Read more

MARKETING

Bacon is so popular!

Bacon is so popular!

by Nadeen Green, JD Yes, indeed bacon is popular. An entire culture has been developed around this pork product in America, and once limited to breakfast and cheeseburgers, bacon has now... Read more

COMMUNITY MANAGEMENT & FAIR HOUSING (LEGAL)

Architects Have a Duty of Care to Future Buyers of Condominiums for Neglig…

Architects Have a Duty of Care to Future Buyers of  Condominiums for Negligent Design

by Bill Dahlin, Esq. On July 3, 2014, the California Supreme Court decided the case entitled Beacon Residential Community Association v. Skidmore, Owings & Merrill. Read more

COMMUNITY MANAGEMENT & FAIR HOUSING (LEGAL)

A New Strategy for Community Owners

A New Strategy for Community Owners

by Steven Lefler Our society has labeled housing for as long as I can remember. I grew up believing “Site Built Homes” typically register in people minds to be “better built,”... Read more

COMMUNITY MANAGEMENT & FAIR HOUSING (LEGAL)

The Impact of a 1.3 Billion Dollar Manufactured Home Communities Acquisitio…

The Impact of a 1.3 Billion Dollar Manufactured Home Communities Acquisition

by L. A. 'Tony' Kovach We've been reporting off and on for the past few months about rumors and tips that suggested that a deal in the $500 million to the... Read more

COMMUNITY MANAGEMENT & FAIR HOUSING (LEGAL)

July, 1960 Popular Mechanics highlights Evolution of the Travel Trailer

July, 1960 Popular Mechanics highlights Evolution of the Travel Trailer

By Paul Bradley In a 1960 article titled, “Trailers Join the Country Club,” Popular Mechanics described the evolution of the travel trailer this way: “All this started years ago when people with... Read more

COMMUNITY MANAGEMENT & FAIR HOUSING (LEGAL)

CFPB Proposes New HMDA Requirements: Changes Exemption Threshold and Incre…

CFPB Proposes New HMDA Requirements:  Changes Exemption Threshold and Increases Required Disclosures

by D. J. Pendleton, JD On July 24, the CFPB published a proposed rule that, if later adopted, would change the reporting requirements for those who provide loans to purchase homes. Read more

FINANCING

The Lessons of Valdez - Some things are out of Whack!

The Lessons of Valdez - Some things are out of Whack!

by Ron Thomas, Sr. Let me start this topic with a strong statement. Although I am not what some might call an “environmentalist,” I do appreciate all of the efforts that... Read more

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

2015 Louisville and Tunica Manufactured Housing Trade Show Updates

2015 Louisville and Tunica Manufactured Housing Trade Show Updates

by Dennis Hill We keep getting calls from industry professionals and others regarding the Louisville and Tunica Manufactured Housing Shows for 2015. Read more

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

An Opportune Moment

An Opportune Moment

by Bob Vahsholtz The road ahead is hard—the opportunities boundless. The whole housing industry is on the rocks, and the nation’s economy festers. The world is mired in debt; our most... Read more

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

A Cup of Coffee with… Tim Connor

A Cup of Coffee with… Tim Connor

1) Who, What and Where: (Your name, and your role/job title at organization or firm and where you are based.) Tim ConnorCEO of Connor Resource GroupDavidson, NC. Read more

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

A Second Cup of Coffee with...Bill Matchneer

A Second Cup of Coffee with...Bill Matchneer

1) Who, What and Where: (Your name, what you've done in the federal government as it relates to manufactured housing and where you currently hang your hat). Read more

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

A Cup of Coffee with… Paul Bradley

A Cup of Coffee with… Paul Bradley

1) Who, What and Where: (Your name, and your role/job title at organization or firm and where you are based.) Paul Bradley, President, ROC USA, LLC, Concord, NH. Read more

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

Tech Talk! Don't You Hate - Viagra, Cialis or Zyrtec links - appearing on y…

Tech Talk! Don't You Hate - Viagra, Cialis or Zyrtec links - appearing on your  web browser or smart hand-held device? A Tech Fix Tip!

by L. A. “Tony” Kovach It is often NOT what you think! Not many self-respecting webmaster wants to plug certain drugs or other products on their website. Read more

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

Wind Speed and Add-Ons to Manufactured Housing – Response to the NBC News …

Wind Speed and Add-Ons to Manufactured Housing  – Response to the NBC News Today Show report of testing by IBHS

by Ron D'Ambra After reviewing the NBC Today presentation, one could conclude that without question, of  course the roof would blow off when the carport roof failed, because they compromised the... Read more

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

Strategic planning vs. strategic doing

Strategic planning vs. strategic doing

by Tim Connor, CSP Strategic planning is a vital management function. Over the years I have worked with a number of corporations facilitating their strategic planning events as well as following... Read more

MANAGEMENT

ZigOn Employment Security

ZigOn Employment Security

by Zig Ziglar We frequently hear that "people refuse to change because change is stressful." I would like to suggest that not to change is even more stressful because the world... Read more

PERSONAL REFLECTIONS, MOTIVATION and INSPIRATION

Who is your competition?

Who is your competition?

by Tim Connor, CSP There is a tendency for many salespeople to see their competition as only those businesses selling a similar product, service or idea. In other words, salespeople selling... Read more

SALES

Upcoming Events

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MHLIVINGNEWS.COM FEATURED HOME OF THE WEEK

Classifieds

Press Releases

RV/MH Heritage Foundation Inducts the Cl…

RV/MH Heritage Foundation Inducts the Class of 2014 into RV/MH Hall of Fame

(Back row l-r) Thomas "Tom" L. Kern, Style Crest Enterprises; Ed Evans, EPM; Gary McDaniel, YES! Communities ; Richard "Dick" King, King Insurance (second row row l-r) Barry Cole, Manufactured Housing Insurance Services; Bob Livingston, Good Sam; John D Roba, Roba and Associates (front row l-r) Mrs. James F Shields. accepting on behalf of her husband,James F Shields (deceased), Pan Pacific RV Centers; Debbie Brunoforte, Little Dealer, Little Prices and Peter B Orthwein, Thor Industries. ELKHART, Ind., August 5. 2014 -- The Class of 2014 was inducted into the RV/MH Hall of Fame (Hall) last night in Elkhart, Indiana, in a gala ceremony before a record breaking crowd of more than 440 family members, friends, and colleagues from across the country. The Class of 2014 includes: Debbie Brunoforte, Little Dealer, Little Prices;...

the MHMSM Team 05 Aug 2014 Corporate Press Releases

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Steve Lefler - Modular Lifestyles and Ne…

Steve Lefler - Modular Lifestyles and Newport Pacific – Successfully Gaining Acceptance for Super Energy Saving, Green Manufactured Homes

Learn more at the article linked here, or by calling Steve Lefler, Vice President of Modular Lifestyles, Inc., a division of Newport Pacific Family of Companies at Ph. (888) 437-4587. Email steve@modularlifestyles.com. Steve is a Dual DRE and HCD Salesperson. Advanced Green Building Professional. CEC Solar Wind Retailer/Installer. http://www.modularlifestyles.com ##

the MHMSM Team 01 Aug 2014 Corporate Press Releases

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Sun Communities, Inc. to Acquire America…

Sun Communities, Inc. to Acquire American Land Lease Manufactured Housing Portfolio from Green Courte Partners for $1.32 Billion

Increases Sun Communities' portfolio to 245 communities totaling nearly 90,000 sites in 29 states with a combined enterprise value of approximately $5.1 billion Southfield, MI, July 30, 2014 - Sun Communities, Inc. (NYSE: SUI) (the "Company") today announced that it has entered into an agreement to acquire a portfolio (the "ALL portfolio") from Green Courte Partners, LLC ("GCP") sponsored funds. The ALL portfolio consists of 59 manufactured home communities, including those acquired from American Land Lease, Inc. by GCP in 2009. The communities comprise over 19,000 sites in eleven states, including nearly 11,000 sites located in Florida. Over 14,000 sites, or 73%, of the ALL portfolio are age-restricted.  In connection with this transaction, the Company will assume GCP's right to acquire an additional manufactured home community pursuant to a binding purchase...

the MHMSM Team 31 Jul 2014 Corporate Press Releases

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Mountainside Financial launches Dodd-Fra…

Mountainside Financial launches Dodd-Frank compliant non-MLO, MLO SUN Manufactured/Mobile Home Direct Loans and Refinancing

Using online articles, banner ads and video, Mountainside Financial is announcing the launch of the evolution of their direct lending platform promotion. As a division of San Antonio Credit Union (SACU), Mountainside has a unique 14 year history of making direct to consumer loans on manufactured and mobile homes. Direct loans are often done in "partnership" with brokers, communities, Realtors ®, other housing professionals and manufactured home retailers who refer consumers to them. Anthony Ducharme, Direct Channel Manager for Mountainside, explained how they created their new SUN System with Manufactured Home Professionals in mind who needed a compliant process to navigate SAFE Act and Dodd-Frank regulations enforced by the Consumer Financial Protection Bureau (CFPB). "If you've been originating your own loans, talk to us. If you want to have a legally complaint...

the MHMSM Team 08 Jul 2014 Corporate Press Releases

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Call for Nominations for the RV/MH Hall …

Call for Nominations for the RV/MH Hall of Fame Class of 2015

ELKHART, Ind., -- The RV/MH Hall of Fame Selection Committee has issued a call for nominations for the Class of 2015. Darryl Searer, Hall president, said, "The Hall welcomes nominations from all RV and manufactured housing sectors -- manufacturers, dealers, campgrounds, housing communities, suppliers, user groups, trade media, associations, etc -- for the class of 2015 and beyond. "The nomination guidelines and forms available online atwww.rvmhhalloffame.org/pages/nominations.cfm." According to the guidelines, anyone can nominate a person to the Hall of Fame that meets the eligibility requirements. The only people who may not be considered are those who currently serve on the Hall's Selection Committee. To be eligible the nominee must be, or have been, an active participant in any segment of the recreation vehicle, campground or manufactured housing industries for a minimum of 25 years....

the MHMSM Team 08 Jul 2014 Corporate Press Releases

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Southwest Region Manufactured Home Commu…

Southwest Region Manufactured Home Communities Showing Rent and Occupancy Growth, Outpacing National Average, According to JLT & Associates’ 14-Year Market Summary Report

Grand Rapids, Michigan – JLT & Associates (JLT), the nation’s #1 market research company for the manufactured housing industry, today announced a 14-year summary report of its manufactured home community rent surveys for 6 Southwest markets. Recognized as the industry standard for manufactured home community market analysis for over 20 years, JLT Rent Surveys provide detailed research and information on communities located in 72 markets throughout the United States, including the latest rent trends and statistics, marketing programs and a variety of other useful management insights. The most recent JLT Rent Surveys for the Southwest region cover 261 manufactured home communities encompassing 69,728 homesites in Albuquerque, Greater Kansas City, Greater Phoenix, Las Vegas, Tucson and Salt Lake City. This summary report is based on rent and occupancy trends from 2000 to 2014. Findings...

the MHMSM Team 01 Jul 2014 Corporate Press Releases

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