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A Cup of Coffee with...An MHMSM.com exclusive interview with Thayer Long

1) Who, What and Where:

Thayer Long
Executive Vice-President
Manufactured Housing Institute

2) Background (Educational/Professional before entering the factory-built housing arena):

Native of suburban Philadelphia, PA, graduated from Davidson College (Davidson, NC) with a degree in English. Moved to Washington, DC to originally pursue career in publishing, after a brief stint with the American Chemical Society, began political work for the National Association of Home Builders (NAHB). Experience there included working...


in regional field operations at the grassroots level, and state and local political operations where he worked on a number of different areas, including housing finance, building codes, growth and land use issues, construction liability, utility deregulation, and industry relations.

Thayer Long photo3) When and How: (When and how you got into the Manufactured/Modular Housing Industry)

Started with MHI in 2002 to work on state and local issues - particularly the zoning challenges the industry faces - and to work with public official and public interest groups to educate those important audiences on the benefits of manufactured and modular housing to meet housing challenges and address affordability issues. I've been with MHI ever since, gradually adding new areas of focus and responsibility.

4) What are your personal interests or hobbies? How do you like to spend non-work time?

I am an avid outdoorsman, history buff, gardener, golfer, and sports fan. Devote time volunteering to church related activities and service. Recently I've been well occupied enjoying time with our first child.

MHI logo5) What do you consider the largest challenges facing the industry today?

The most significant hurdle continues to be the inability for many of our customers to find adequate financing for their home purchases. The financing did not dry up overnight - and I believe is suffering mainly as a result of lingering perception of past sins - not of current performance. I believe ultimately the availability of financing will improve as time continues, however it will require continued efforts by industry members and MHI to cultivate and grow this extremely important aspect of our industry.

I'm an eternal optimist, however, and so with challenges come opportunities. The economic environment this country is in is one where our industry historically sees high demand. This is because we can easily compete on all levels: aesthetics, amenities and affordability. In addition, the lifestyle we can provide to millions of homeowners is unmatched.

I also believe changing demographics are moving more and more in our favor. Rapid growth in the population under age 45 and over age 65, as well as the rising minority share, will shift the composition of housing demand over the next 20 years. These changes in the age distribution will mean greater demand for starter homes, rentals, and for senior housing. As the leading edge of the baby-boom generation reaches age 65, demand for retirement housing will rise. These are markets where we have great strength.

Also, for the first time in generations, households under the age of 55 are on a path to end the decade with lower real incomes than their predecessors, and echo boomers will likely enter the housing market with lower real incomes than people the same age did a decade ago. But echo boomers are also more demanding customers, and items and amenities once considered "added" value to homes, are quickly becoming "expected." The need for quality housing that provides high level of amenities at an affordable price will be tremendous, and again, this is where we have great strength.

I believe the manufactured housing industry is building homes better than ever - and as homebuyers are looking to obtain the best value for their housing dollar - the manufactured housing industry has proved it can deliver.

6) How do you and MHI like to respond to challenges? (In other words, how do you try to tackle problems and arrive at effective solutions?)

I believe MHI's achievements over the years with the regulatory agencies and federal legislators are due to a number of factors.

First, it helps that we have a wonderful story to tell. Housing Americans affordably and providing one of the most basic yet essential human needs is a mission of which we should all be proud.

Second, MHI operates from a consensus position, representing all interests of the industry. Some may perceive consensus as a weakness. I disagree. Consensus within an industry strengthens our ability to be an effective advocate for all segments of the industry. I think you would find that across the board in Washington, DC, there is good reason why a majority of associations are set up as a cross section of the industry's they represent.

Finally, MHI believes in consistent and effective communication in every facet of what we do. This starts with a fundamental tenet: respect. You must always maintain a sense of mutual respect when working with people with different viewpoints, and respect is carried in tone as well as the message. When facing opposition - we never demonstrate a lack of respect for those sitting across from us - despite our disagreement. Particularly in Washington, DC, this is critical in order to create constructive relationships and be successful in accomplishing goals, and is a major reason why a call to MHI is the first action a policymaker or legislator will make when they come across any manufactured housing related issue. This often helps avert a small issue from becoming a big one.

Thayer Long photo7) What are some significant initiatives MHI has undertaken to support the industry?

Like our members, we have all been challenged fiscally - however I do not believe that has impacted our effectiveness in representing the industry. Over the past year MHI has been instrumental in the following:

Expanding access to capital for all our members - from consumer loans, to land-lease community lending programs and inventory financing - and is even developing strategies to help community operators doing in-house lending find more solutions;
Expedited implementation of the new FHA Title I (home only) reforms on June 1, 2009;
Hastened rulemaking by Federal Housing Finance Agency (FHFA) on the GSE's "duty to serve" the manufactured housing industry;
Expanded Small Business Administration (SBA) loan programs to include inventory financing for manufactured homes;
Extending the $8,000 First Time Homebuyer Tax Credit and ensuring applicability for manufactured homebuyers;
Hastening Ginnie Mae's lifting of the moratorium for issuers of securities back by FHA manufactured home loans;
Minimized impact of the Secure and Fair Credit Enforcement for Mortgage Licensing (SAFE) Act in the federal language, and helping minimize impact to retailers and lenders through federal rulemaking process;
Advocating for a significant tax credit to owners of pre-HUD-Code homes who purchase a new Energy Star manufactured homes;
Served as primary industry advocate with the HUD Office of Manufactured Housing including proposed changes to the standard and regulations of manufactured housing, changes to the quality control procedures for manufacturers, and weighing in on important issues such as code preemption;
Played a lead role with the U.S. Department of Energy (DOE) to ensure implementation of energy amendments to the HUD Code considers our affordability factor, as directed by federal law.

I also think a tremendous amount of credit goes to our state association partners. They have done a yeoman's job in advancing the industry causes under enormous constraints in their own states, and as the grassroots network, are also large contributors to successes in Washington, DC.

8) What do you think the broader industry can do to improve the climate for Manufactured/Modular Housing today?

I think the industry is almost there, but we need to perfect speaking with a unified voice. This is critical in ensuring the industry is advocating from the strongest position possible.

To get there, the industry must agree to assume responsibility and a leadership role in ensuring that manufactured housing remains relevant in today's building environment. I think the homes themselves demonstrate there is no limit to the potential of what we can accomplish, and we should be doing everything within our power to protect that ability. It starts with acknowledging that the industry controls its own destiny - and we need to always think carefully how we choose to adapt to events surrounding us - and not expect them to adapt to us. This requires careful discussion and debate, and often long-term strategic thinking - the kind of stuff that happens at MHI - hence the number one reason why anyone in the business - and anyone who want to ensure their interests are looked after - should be a member of MHI!

Daily Business News Briefs

Plug-In Modular Homes

Plug-In Modular Homes

Modular shipping containers comprise the Hive-Inn hotel concept designed by Hong Kong architects at OVA Studio, and each module can be removed without disturbing the surrounding rooms. As the photo shows, the concept presents valuable branding opportunities, which would allow a fan to stay in a Lexus suite or a Grey Goose vodka room that [...]...

23 Apr 2014

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Drew Draws Up, Skyline Slips

Drew Draws Up, Skyline Slips

Disappointing housing data and and reports of mixed earnings put a hiccup in investors’ throats, leading them to step back from the Big Board in today’s trading. The Dow Jones Industrial Average slipped -12.72 points, -0.08 percent, to close at 16,501.65. The Nasdaq slouched -34.49 points, -0.83 percent, to end the session at 4,126.97...

23 Apr 2014

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New Home Sales Drop in March

New Home Sales Drop in March

According to the National Association of Home Builders (NAHB), sales of newly built, single-family homes fell 14.5 percent to a seasonally adjusted annual rate of 384,000 units for March. Based on data from the U. S. Department of Housing and Urban Development (HUD) and the Census Bureau, sales dropped 21.5 percent in the Midwest, 16.7 [...]...

23 Apr 2014

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Provider to Manufactured Housing Industry ups Revenue

Provider to Manufactured Housing Industry ups Revenue

Supplier of axles, tires and set-up materials to the manufactured housing industry, T.J.T., Inc. of Emmett, Idaho reports a net profit of $26,655 for the second fiscal quarter of 2014, $0.01 per diluted share, as compared to a net loss of $121,270 for the comparable period a year earlier. Net sales in Q2 2014 rose [...]...

23 Apr 2014

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Factory-Built Home Show in Oxford, Maine

Factory-Built Home Show in Oxford, Maine

The annual Oxford, Maine Home Show begins Friday, April 25 along Route 26 with new manufactured and modular home models on display at Schiavi Home Builders, Turn Key Homes of Maine and Twin Town Homes. Billed as the largest show of its kind in New England, Norway Savings Bank, the main sponsor, will have loan [...]...

23 Apr 2014

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Clayton Wants Your Older Model Manufactured Home

Clayton Wants Your Older Model Manufactured Home

Clayton Homes, Inc. of Maryville, Tennessee has embarked on an effort to encourage owners of older manufactured homes (MH) to trade their home for a new energy efficient MH and avoid potentially costly repairs to an older model. A Clayton Home Center representative will evaluate their current home and the consumer can then choose a [...]...

23 Apr 2014

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Target on Target for another Modular Mancamp in the Bakken

Target on Target for another Modular Mancamp in the Bakken

Target Logistics, a division of Algeco Scotsman, which already operates a dozen modular mancamps in North Dakota for oilfield workers, recently received an almost $30 million contract to provide accommodations for hundreds more oilfield workers in ND over the next three years. Some energy companies that have operated their own workforce housing...

23 Apr 2014

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Habitat for Humanity Builds Largest Modular Home

Habitat for Humanity Builds Largest Modular Home

On April 24, the Greater Toronto Area Habitat for Humanity will celebrate the launch of its largest home to date, an eight bedroom modular dwelling for a Portugal family who emigrated to Toronto, Canada. With 12 children, including five who have special needs, Jose and Tanya Costa have worked tirelessly to support their family, according [...]...

22 Apr 2014

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Passages: Verdon R. Skipper

Passages: Verdon R. Skipper

Founding father of the New Jersey Manufactured Housing Association Verdon R. Skipper, Burlington, New Jersey, passed away suddenly April 17, age 80. Verdon founded Pine View Terrace, a 55+ manufactured housing community in Browns Mills, NJ in 1966 , and it remains in the Skipper family to this day. In addition, buckscountycouriertimes.com reports...

22 Apr 2014

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Cavco Nudges up to Lead Tracked Stocks; Nasdaq Gains nearly One Percent

Cavco Nudges up to Lead Tracked Stocks; Nasdaq Gains nearly One Percent

Strong earnings coupled with mergers and acquisitions stimulated investors in today’s trading, spurring the three major indexes higher. The Dow Jones Industrial Average gained +65.12 points, +0.40 percent, to close at 16,514.37. The Nasdaq advanced +39.91 points, +0.97 percent, to end the session at 4,161.46 while the S&P 500 moved up...

22 Apr 2014

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Revenues for Equity LifeStyle Properties Rises

Revenues for Equity LifeStyle Properties Rises

Manufactured housing community owner Equity LifeStyle Properties, Inc. (ELS) in releasing its 2014 Q1 financials today, Tuesday, April 22, report revenues of $196.59 million, up from $183.78 million last year, and well above analysts expectations of $178.97 million. First-quarter funds from operations (FFO) rose to $71.4 million, $0.78 per share,...

22 Apr 2014

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Featured Articles and Reports - April 2014 Vol. 5 No. 7

Prev Next Page:

Your Business Image Matters, and Technology can Help!

Your Business Image Matters, and Technology can Help!

by Brad Nelms Professionalism is an important element for success in any business, including all elements of manufactured housing (MH).  If you doubt that, imagine an hypothetical MH community (MHC) owner... Read more

MARKETING

Get Your Business To The Top Of Google... ...Guaranteed (!?)

Get Your Business To The Top Of Google... ...Guaranteed (!?)

I know what you're thinking.  This sounds too good to be true, right?  Must be a scam, right?  Actually, it's not.  What business wouldn't want to appear at or near... Read more

MARKETING

Three Takes on Tunica 2014!

Three Takes on Tunica 2014!

by Maria Horton, Tammy Fonk and L. A. 'Tony' Kovach After returning home to a swarm of earthquakes in Southern California, I must admit that the rain, thunder and lightning that... Read more

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The Newest Chapter in the “Only in California” News

The Newest Chapter in the “Only in California” News

by C. William Dahlin, JD There are many jurisdictions within California that have forms of rent control for mobile home parks. This phenomenon of price fixing has infected many locations within... Read more

COMMUNITY MANAGEMENT & FAIR HOUSING (LEGAL)

Where Are You From?

Where Are You From?

by Nadeen Green, JD Four such innocent words comprising a simple question. And this is a question I have asked of others many times. Travel for work throughout the U.S. in... Read more

COMMUNITY MANAGEMENT & FAIR HOUSING (LEGAL)

The Impact of Dodd-Frank on Manufactured Housing

The Impact of Dodd-Frank on Manufactured Housing

by Harold D. Hunt, PhD New rules mandated by the Dodd-Frank Wall Street Reform and Consumer Protection Act (Dodd-Frank) took effect on January 14th and are expected to have a significant... Read more

FINANCING

Dirty Laundry

Dirty Laundry

by Stacey Epperson What is it about dirty laundry we don’t want anyone to see? Mine finds its way to my 50 year old Maytag washer every day. This relic is... Read more

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

Controversial New York Times article on 'mobile homes' and 'trailer parks' …

Controversial New York Times article on 'mobile homes' and 'trailer parks' lands Frank Rolfe, Dave Reynolds and Mobile Home University in the Spotlight

by L. A "Tony" Kovach In the aftermath of the controversial New York Times article - The Cold, Hard Lessons of Mobile Home U by Gary Rivlin - has many... Read more

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

Crucial Communications

Crucial Communications

by James Cook I am going to go way out on a limb and say that you feel frustrated, angry, maybe even hurt when you feel like somebody did not really... Read more

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

Let's Be Positive!

Let's Be Positive!

by L. A. “Tony” Kovach Let's all put actions to our words! When we say, “let's be positive,” the vast majority of what MHProNews has published from our beginning in... Read more

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

A Cup of Coffee with...Chet Murphree

A Cup of Coffee with...Chet Murphree

1) Who, What and Where: (Your name and your formal title at Deer Valley Homebuilders). Chet Murphree, Vice President, General Manager, Deer Valley Homebuilders, Inc.. Read more

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

Strategic Thinking Myths

Strategic Thinking Myths

by Tim Connor, CSP I am frequently amazed at how many intelligent, talented and well meaning executives and business owners often have blinders on that prevents them from accurately seeing their... Read more

MANAGEMENT

Self-accountability - The Single most Important Trait Necessary for Enduri…

Self-accountability - The Single most Important Trait Necessary  for Enduring Success

by Tim Connor, CSP There are many traits that when embraced can contribute to enduring success. At last count when it comes to success, I found over; 2500 books, 3 million... Read more

PERSONAL REFLECTIONS, MOTIVATION and INSPIRATION

ZigOn Handling Critics

ZigOn Handling Critics

by Zig Ziglar I'm comfortable in saying that anyone who has ever done anything of significance has been, at one time or another, unfairly criticized by those who believe they deserve... Read more

PERSONAL REFLECTIONS, MOTIVATION and INSPIRATION

Gauging the Customer’s Intent

Gauging the Customer’s Intent

by Tim Connor, CSP Intent and intention seems to be a hot topic these days. Wayne Dyer has a book on the power of intention, Brian Klemmer has a book on... Read more

SALES

Be The One and Only in Your Market

Be The One and Only in Your Market

by Scott Stroud One of the Top 5 Questions you as manufactured or modular home pros should be asking yourself now is: Why should your potential customers – buyers, renters, tenants,... Read more

SALES

Upcoming Events

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MHLIVINGNEWS.COM FEATURED HOME OF THE WEEK

Classifieds

Press Releases

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Your Manufactured Home Video Interview

Half of all the Traffic online today is Video! Being 'in the news' can be as good or better than many third party testimonials, which is why companies and organizations often work hard to get news coverage. Improved Image, Earn More & Save Thousand$ During the MHI Congress & Expo in Las Vegas, MHProNews.com and ManufacturedHomes.com are teaming up to do the kind of quality video interviews you've seen from the 2014 Louisville Show or interviews like the one with Nathan Smith or Chet Murphee. You can save on travel and other costs now. We'll host it on our site, and you can have it on your website – or others - too. Picture YOU and YOUR Firm in the Spotlight You can on a 'visible' - or better yet – invisible sponsor basis, which will look...

L.A. Tony Kovach 23 Apr 2014 Corporate Press Releases

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Register Today and Save for the 2014 Nat…

Register Today and Save for the 2014 National Congress & Expo for Manufactured and Modular Housing April 29 – May 1, 2014 - Creating Opportunities – Building Success

You won’t want to miss the 2014 National Congress & Expo for Manufactured and Modular Housing to be held on April 29 – May 1, 2014 at Caesars Palace in Las Vegas, Nevada. The Congress & Expo is the largest annual gathering of industry leaders featuring outstanding speakers, workshops, exhibits, and networking opportunities! For information on exhibiting, please visit http://www.congressandexpo.com/2014/exhibitors.asp to view the floor plan, booth prices, the list of 2014 exhibitors and to reserve your booth space. For detailed information on this important industry event, information on hotel reservations and to register, visit www.congressandexpo.com. Due to the high demand for event registrations and to allow more registrants to take advantage of the discounted rates, the early-bird rates for registration and the special Caesars Palace hotel room rate of $119 per night...

the MHMSM Team 15 Apr 2014 Corporate Press Releases

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Green Court Partners Name Matthew J. Pyz…

Green Court Partners Name Matthew J. Pyzyk and Chad V. Gardner Vice Presidents

Lake Forest, Illinois, March 20, 2014 - Green Courte Partners, LLC, a private equity real estate investment firm focused on building industry-leading companies within niche real estate sectors, announced today the promotions of Matthew J. Pyzyk and Chad V. Gardner to Vice President. Matthew J. Pyzyk joined Green Courte in June 2012 as a Senior Associate.  During his time with Green Courte, he has served in various capacities within the acquisitions and asset management teams for Green Courte's land-lease/manufactured housing communities and parking strategies. Most recently, Mr. Pyzyk has been principally focused on acquiring properties for the firm's growing land lease/manufactured home communities platform, American Land-Lease, Inc. As a Vice President, Mr. Pyzyk will continue his efforts to acquire land-lease/manufactured housing communities and focus on investment opportunities within the Florida, Desert and Northwest US markets. Prior to joining Green...

the MHMSM Team 20 Mar 2014 Corporate Press Releases

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2014 Legal Briefing Breakfast For Manufa…

2014 Legal Briefing Breakfast For Manufactured Housing Communities/Parks

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the MHMSM Team 14 Mar 2014 Corporate Press Releases

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2014 Tunica Manufactured Housing Show Lo…

2014 Tunica Manufactured Housing Show Looms

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L.A. Tony Kovach 04 Mar 2014 Corporate Press Releases

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Updated News! 2014 National Congress & E…

Updated News! 2014 National Congress & Expo for Manufactured and Modular Housing to be Held on April 29 – May April 29 – May 1, 2014 – Creating Opportunities – Building Success

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the MHMSM Team 07 Feb 2014 Corporate Press Releases

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We are currently looking for go-getter individuals and couples to manage and maintain our 4 star, family owned and operated, communities located in the major metro Chicago and St. Louis...

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the MHMSM Team - avatar the MHMSM Team 18 Mar 2014 Management

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General Sales Manager/ Manufactured Homes

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Opportunity – General Sales Manager for a new regional manufactured home sales center located in Belle Vernon, P.A.  Looking for someone who is looking for a GREAT career move! We are...

the MHMSM Team - avatar the MHMSM Team 04 Mar 2014 Community Operations

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Base + Commission = $100,000+ annual

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Regional Manager

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Earn up to $75,000 a year

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Sales Person for Manufactured Housing Sales Center

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WordPress/Joomla web development assistant

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