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by Greg McClanahan

(Editor's intro: Greg has used the right words with 150 manufactured home retailers and served firms such as Fleetwood Homes, Sam's Club, Conoco Philips, and with thousands of retail clients over the years in manufactured home retailing.)

Around the Campfire logoGreat leaders who have devoted themselves to continual learning and personal growth are more equipped to be able to say the right words at the right time. Those words may inspire your staff to improved productivity, encourage others to get behind a new company initiative, promote a desire for personal excellence, or maybe give confidence to a colleague experiencing a personal challenge.

Great sales professionals are equally prepared to say the right words at the right time in a sales presentation. To be able to understand a client's needs and to then select the right combination of words to affirm to that client that you are their best choice to fulfill that need.

A wonderful story that exemplifies the significance of saying the right words at the right time is told by Marlo Thomas. Every moment of every day is influenced by your words and actions. We hope you realize how significant your words can impact the success of your area of responsibility and ultimately the cumulative success of your company.

The Marlo Thomas Story

Danny Thomas, the famous actor, was a significant donor to St. Jude Children's Research Hospital. His daughter, Marlo, continues in that tradition today. She was the Editor of a book entitled "The Right Words at the Right Time" of which the entire proceeds continue to be donated to St. Jude's.

The inspiration behind this book came from her own life experience when the right words were spoken to her by her father at exactly the right time. She thought if she could reach back in time and remember that moment when words made all the difference, certainly this must have happened to others. Over one hundred of her friends responded when she invited them to recall their 'moment' when the right words were spoken. Their stories fill this book.

She writes, "Each story is a glimpse into the heart, a moment of awakening, a light bulb that revealed a truth that has stayed with them for a lifetime, or a challenge that moved them to action."

Do you recall a defining moment in your life? Think back as you read Marlo's story of The Right Words at the Right Time:

"When I was a child I loved to watch my father shave. I sat on the closed toilet seat and marveled at the sound of the razor gliding over his face, pushing the foamy soap like a shovel in the snow. I adored him, this grand figure who slapped lotion on his cheeks every morning, buttoned his clean white shirt and hugged me good-bye.

Once, my father made a movie with Margaret O'Brien and he often took me to the set. I would cue his lines as we drove to the MGM studios with the windows open and the heady mix of Old Spice and a Cuban cigar swirling about us as we carried on a kind of rehearsal in transit. On the set I played jacks with Margaret between takes, and when the bell rang, I would join the crew in their silence as the cameras rolled and the boom mike moved into position to record the dialogue I knew by heart.

I was in awe of my father and sinfully envious of Margaret O'Brien. I wore pigtails. I wanted freckles. I wanted to be Margaret O'Brien. Ten years later, at age seventeen, I got my chance.

I played the lead in "Gigi" in a summer stock production at the Laguna Playhouse south of Los Angeles. The excitement of finally being a real actress was painfully short lived. All the interviews and all the reviews focused on my father. Would I be as good as my father? Was I as gifted, as funny? Would I be as popular? I was devastated.

I loved my father, my problem was Danny Thomas.

"Daddy," I began, "please don't be hurt when I tell you this. I want to change my name. I love you but I don't want to be a Thomas anymore."

I tried not to cry during the long silence. And then he said, "I raised you to be a thoroughbred. When thoroughbreds run they wear blinders to keep their eyes focused straight ahead with no distractions, no other horses. They hear the crowd but they don't listen. They just run their own race. That's what you have to do. Don't listen to anyone comparing you to me or to anyone else. You just run your own race."

The next night as the crowd filed into the theater, the stage manager knocked on my dressing room door and handed me a white box with a red ribbon. I opened it up and inside was a pair of old horse blinders with a little note that read, "Run your own race, Baby."

'Run your own race, Baby.' He could have said it a dozen other ways: "Be independent"; "Don't be influenced by others." But it wouldn't have been the same. He chose the right words at the right time. The old horse blinders were the right gift. And all through my life, I've been able to cut to the chase by asking myself, "Am I running my race or somebody else's?""

Can you think of the right words that have been spoken to you? Can you think of moments when you were the one who may have said the right words at the right time?

Words can shape our character. Our words are like the careful touch of the potter's hands when shaping a blob of clay into something beautiful. Be aware of the influence your words can have on the world around you and then choose each word carefully knowing that they just might be life changing.

To your success!

Around the Campfire logoGreg McClanahan is the President and founder of the Around the Campfire Organization. He also works full time for the Southern Ute Indian Tribes factory build housing operations as their National Sales Manager. If you missed his article last month, please access A Unique and Effective Training and Development Approach in our archives. What Greg didn't mention his Executive Summary is how affordable the Around the Campfire program is! For less than the cost of a single cup of java at Starbucks, your organization can provide a month's training for each team member. This is an affordable, quality process you can use to continually improve your organization with! Learn more about Greg's visionary personal and professionally development process at: www.aroundthecampfire.org or you can contact him at 180 Valle Escondido Drive Durango, CO 81303, (970) 759-1767; or via email at: This e-mail address is being protected from spambots. You need JavaScript enabled to view it . Posts and feedback to the post below on the concepts noted in his article are welcome and encouraged!

Daily Business News Briefs

Wells Fargo was Freddie’s Top MHC Seller in 2015

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Following a story MHProNews posted Jan. 14, 2016 regarding GSEs Fannie Mae and Freddie Mac’s multifamily loans for 2015, which totaled just under $90 billion, rebusinessonline reports CBRE was Freddie’s highest-producing multifamily mortgage seller with $6.96 billion in originations. Making the announcement at the Mortgage Bankers...

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05 Feb 2016

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MHCV Drops -5.26 Percent as Dow Climbs back on Roller Coaster

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Seniors Comprise 42 Percent of Households, will Hit 46 Million by 2030

Seniors Comprise 42 Percent of Households, will Hit 46 Million by 2030

While the spotlight has been on the Millennials in recent years as the housing market tries to lure them out of their parents’ basements, the National Association of Home Builders (NAHB) and American Community Survey has revealed more than 48 million households in the U. S. are headed by someone 55 and over, comprising 42 […]...

05 Feb 2016

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Clayton Acquires Manufactured Home Retailer G&I Homes of New York

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05 Feb 2016

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Factory-built Home Causes Wholesale Resignations of Mayor and Staff

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The mayor, one city council member, the city attorney, city manager and a Board of Adjustment member have all resigned their posts in Marquette, Iowa, pop. 462, according to thegazette, possibly in response to the city ‘s inaction on a zoning violation, as MHProNews has learned. On Wed., Mayor Dave Schneider, in office less than […]...

05 Feb 2016

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Seattle Times announces State Investigation of Warren Buffett’s Clayton Hom…

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05 Feb 2016

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Freddie Mac Updates Manufactured Home Mortgage Insurance

Freddie Mac Updates Manufactured Home Mortgage Insurance

Effective for mortgages with settlement dates after Jan. 4, 2016, a bulletin from Freddie Mac says as part of their initiative “to responsibly expand homeownership,” it is updating mortgage insurance requirements for Home Possible Mortgages. If an H P Mortgage is secured by a manufactured home, it will be subject to Home Possible Mortgage mortgage...

05 Feb 2016

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Post Louisville MH Show 2016 – The Last Word – by the Numbers

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MHARR Presses MH Administrator to Retract New On-site Rule

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Featured Articles and Reports - February 2016 Vol. 7 No. 5

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You Have A Bad Review!

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Louisville Hits a Home Run

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HUD Action Would Directly Benefit Manufactured Housing Competitors

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A Cup of Coffee with…Kristian “Kris” Jensen III

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THIS IS WHY - The Tunica Manufactured Housing Show - WILL always be there…

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Sights and Sounds – Videos - from the 2016 Louisville Manufactured Housing …

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Trade Journalism meets Mainstream Journalism – How the MHIndustry Benefits

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Rachel Young Joins Western Region CU Factory Built Lending Team

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Don Glisson Jr & Darrell Boyd, Triad Financial Services – Manufactured Home…

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A Cup of Coffee with…John Bostick

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The Terrific Tunica Manufactured Housing Show, March 22-25, 2016

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Upcoming Events

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MHLIVINGNEWS.COM FEATURED HOME OF THE WEEK

Classifieds

Press Releases

Sunshine Home's 2016 Business Building P…

Sunshine Home's 2016 Business Building Program for Independent Retailers and Communities

At the end of the day, manufactured home retailers, MH Communities and HUD or modular code manufacturers have something important in common. Each wants to attract more qualified buyers and sell more homes. We should all want to have happy buyers, which results in referrals that leads us all to more sales and still more happy factory-built home owners. The multi-million dollar question is, how do you achieve that result?  An important part of the answer is good marketing and sales.  For 2016, Sunshine Homes is going to provide a complimentary service to its independent retailers and communities (aka, 'mobile home parks').  We've created a strategic alliance with L. A. 'Tony' Kovach, widely known as the industry's leading MHLivingNews.com and MHProNews.com publisher.  Tony's other hat is marketing and sales consulting and related business development services.  Here are examples of...

the MHMSM Team 04 Feb 2016 Corporate Press Releases

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MHWC Will Attend the Tunica Manufactured…

MHWC Will Attend the Tunica Manufactured Housing Show, March 23-25, 2016

MHWC, the national leader in new HUD-Code home manufactured warranties, will be exhibiting at the Tunica Manufactured Housing Show, March 23-25, 2016. Held at the Resorts/Hollywood Casino in Tunica, Mississippi, this housing show is an excellent opportunity to showcase products and services and network with those in the industry. The show regularly features over 80 HUD-Code homes and draws almost 2,000 retailers, builder/developers, community owners and installers. MHWC is affiliated with Residential Warranty Company, LLC and offers both builder/dealer HUD-Code warranties as well as manufacturer HUD-code warranties. Affordable competitive rates, FREE marketing materials and the opportunity to join an exclusive incentive program are just some of the benefits you’ll receive from MHWC & Affiliates. MHWC Account Executive, Tifanee McCall, will be available in booth #3 to field questions from interested HUD-Code manufactured home builders and manufacturers. The...

the MHMSM Team 04 Feb 2016 Corporate Press Releases

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New Michigan MHP Opportunity!

New Michigan MHP Opportunity!

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the MHMSM Team 31 Jan 2016 Corporate Press Releases

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Rachel Young Joins Western Region CU Fac…

Rachel Young Joins Western Region CU Factory Built Lending Team

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the MHMSM Team 29 Jan 2016 Corporate Press Releases

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Tunica Manufactured Housing Show March 2…

Tunica Manufactured Housing Show March 23-March 25, 2016

The Tradition . . . During its long history the “Tunica Show” has grown to include virtually every supplier and manufacturer who has wanted to capture the southeast market. As home designs changed, as they became more complex and more beautiful, as they incorporated state-of-the-art features that appealed to every segment of consumers, our exhibitors recognized that the showcase represented by The Tunica Show was valuable as a marketing medium. Exhibiting at Tunica offers you one of the best ways to get in front of your customers and prospects in a relatively short amount of time. Tunica gives you the opportunity to not only show your homes, products, or services, but also creates that all important first impression. The Tunica Show is worth the effort! The Marketplace . . . In 2015 The Tunica...

the MHMSM Team 25 Jan 2016 Corporate Press Releases

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Buying or Selling a Manufactured Home Co…

Buying or Selling a Manufactured Home Community in 2016?

See us at the Louisville Show, in booth #314.

the MHMSM Team 15 Jan 2016 Corporate Press Releases

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