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by Greg McClanahan

(Editor's intro: Greg has used the right words with 150 manufactured home retailers and served firms such as Fleetwood Homes, Sam's Club, Conoco Philips, and with thousands of retail clients over the years in manufactured home retailing.)

Around the Campfire logoGreat leaders who have devoted themselves to continual learning and personal growth are more equipped to be able to say the right words at the right time. Those words may inspire your staff to improved productivity, encourage others to get behind a new company initiative, promote a desire for personal excellence, or maybe give confidence to a colleague experiencing a personal challenge.

Great sales professionals are equally prepared to say the right words at the right time in a sales presentation. To be able to understand a client's needs and to then select the right combination of words to affirm to that client that you are their best choice to fulfill that need.

A wonderful story that exemplifies the significance of saying the right words at the right time is told by Marlo Thomas. Every moment of every day is influenced by your words and actions. We hope you realize how significant your words can impact the success of your area of responsibility and ultimately the cumulative success of your company.

The Marlo Thomas Story

Danny Thomas, the famous actor, was a significant donor to St. Jude Children's Research Hospital. His daughter, Marlo, continues in that tradition today. She was the Editor of a book entitled "The Right Words at the Right Time" of which the entire proceeds continue to be donated to St. Jude's.

The inspiration behind this book came from her own life experience when the right words were spoken to her by her father at exactly the right time. She thought if she could reach back in time and remember that moment when words made all the difference, certainly this must have happened to others. Over one hundred of her friends responded when she invited them to recall their 'moment' when the right words were spoken. Their stories fill this book.

She writes, "Each story is a glimpse into the heart, a moment of awakening, a light bulb that revealed a truth that has stayed with them for a lifetime, or a challenge that moved them to action."

Do you recall a defining moment in your life? Think back as you read Marlo's story of The Right Words at the Right Time:

"When I was a child I loved to watch my father shave. I sat on the closed toilet seat and marveled at the sound of the razor gliding over his face, pushing the foamy soap like a shovel in the snow. I adored him, this grand figure who slapped lotion on his cheeks every morning, buttoned his clean white shirt and hugged me good-bye.

Once, my father made a movie with Margaret O'Brien and he often took me to the set. I would cue his lines as we drove to the MGM studios with the windows open and the heady mix of Old Spice and a Cuban cigar swirling about us as we carried on a kind of rehearsal in transit. On the set I played jacks with Margaret between takes, and when the bell rang, I would join the crew in their silence as the cameras rolled and the boom mike moved into position to record the dialogue I knew by heart.

I was in awe of my father and sinfully envious of Margaret O'Brien. I wore pigtails. I wanted freckles. I wanted to be Margaret O'Brien. Ten years later, at age seventeen, I got my chance.

I played the lead in "Gigi" in a summer stock production at the Laguna Playhouse south of Los Angeles. The excitement of finally being a real actress was painfully short lived. All the interviews and all the reviews focused on my father. Would I be as good as my father? Was I as gifted, as funny? Would I be as popular? I was devastated.

I loved my father, my problem was Danny Thomas.

"Daddy," I began, "please don't be hurt when I tell you this. I want to change my name. I love you but I don't want to be a Thomas anymore."

I tried not to cry during the long silence. And then he said, "I raised you to be a thoroughbred. When thoroughbreds run they wear blinders to keep their eyes focused straight ahead with no distractions, no other horses. They hear the crowd but they don't listen. They just run their own race. That's what you have to do. Don't listen to anyone comparing you to me or to anyone else. You just run your own race."

The next night as the crowd filed into the theater, the stage manager knocked on my dressing room door and handed me a white box with a red ribbon. I opened it up and inside was a pair of old horse blinders with a little note that read, "Run your own race, Baby."

'Run your own race, Baby.' He could have said it a dozen other ways: "Be independent"; "Don't be influenced by others." But it wouldn't have been the same. He chose the right words at the right time. The old horse blinders were the right gift. And all through my life, I've been able to cut to the chase by asking myself, "Am I running my race or somebody else's?""

Can you think of the right words that have been spoken to you? Can you think of moments when you were the one who may have said the right words at the right time?

Words can shape our character. Our words are like the careful touch of the potter's hands when shaping a blob of clay into something beautiful. Be aware of the influence your words can have on the world around you and then choose each word carefully knowing that they just might be life changing.

To your success!

Around the Campfire logoGreg McClanahan is the President and founder of the Around the Campfire Organization. He also works full time for the Southern Ute Indian Tribes factory build housing operations as their National Sales Manager. If you missed his article last month, please access A Unique and Effective Training and Development Approach in our archives. What Greg didn't mention his Executive Summary is how affordable the Around the Campfire program is! For less than the cost of a single cup of java at Starbucks, your organization can provide a month's training for each team member. This is an affordable, quality process you can use to continually improve your organization with! Learn more about Greg's visionary personal and professionally development process at: www.aroundthecampfire.org or you can contact him at 180 Valle Escondido Drive Durango, CO 81303, (970) 759-1767; or via email at: This e-mail address is being protected from spambots. You need JavaScript enabled to view it . Posts and feedback to the post below on the concepts noted in his article are welcome and encouraged!

Daily Business News Briefs

Sunrise Manufactured Home Community will see Upgrades without RVs

Sunrise Manufactured Home Community will see Upgrades without RVs

According to sidneyherald,  Robert Emery’s application to update his Sunrise Mobile Home Park in Richland County, Montana has been approved by the Richland County Commissioners. Recreational vehicles (RVs) will be banned from the community which will have 19 manufactured homes with 20 feet between each unit, a turnaround area for emergency ...

23 Oct 2014

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Manufactured Housing Community will Continue as Affordable Housing Site

Manufactured Housing Community will Continue as Affordable Housing Site

The owners of Blacksburg Estates manufactured housing community (MHC) in Virginia are reformatting their plan to move 20 manufactured homes to the other side of the 33.5 acre community after residents and others protested the rezoning request to develop most of the community. Owners Frank Bruno and Don Carter wanted to build 171 townhouses and...

23 Oct 2014

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MHC Manager busted for Theft

MHC Manager busted for Theft

The former property manager of Mobile Manor manufactured home community in North Platte, Nebraska has been sentenced to 90 days in jail for embezzling $18,000, and has been ordered to pay restitution at the rate of $100 a month following her sentence until the debt is paid. Barbara Jo Fox will also be on probation […]...

22 Oct 2014

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Most Manufactured Housing Stocks Lose Ground

Most Manufactured Housing Stocks Lose Ground

Following four days of gains, the three major indexes all lost just under one percent after gaining over one percent in yesterday’s (Oct. 21) trading on the Big Board. Dow Jones Industrial Average 16,461.32 -153.49 (-0.92%). Nasdaq 4,382.85 -36.63 (-0.83%). S&P 500 1,927.11 -14.17 (-0.73%). The Yahoo! Finance Manufactured Housing...

22 Oct 2014

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Custom Tiny Home does not Meet HUD Code Specs

Custom Tiny Home does not Meet HUD Code Specs

A 415 square foot customized tiny home now sited in the Bruton Park manufactured home community (MHC) in York County, Virginia may have to move because it has not been approved to meet the federal HUD Code standards for a manufactured home (MH). Karen and Tom Rogers lived with their daughter in a recreational vehicle […]...

22 Oct 2014

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Canada’s Economy, Housing Strong Despite Rising Debt and Home Prices

Canada’s Economy, Housing Strong Despite Rising Debt and Home Prices

Moody’s Investor Services, a leading credit-rating agency, tells MHProNews  that while the Canadian government has an AAA rating due to its improving finances and its strong regulatory and institutional framework, rising home prices and high consumer debt may pose a risk to the economy. Steven Hess, Moody’s senior vice-president, says, ...

22 Oct 2014

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IBS Modular Acquiring Future Home Technology

IBS Modular Acquiring Future Home Technology

Custom home modular producer Innovative Building Systems (IBS) of Mechanicsburg, Pennsylvania is acquiring modular manufacturer Future Home Technology, Inc. of Port Jervis, New York. IBS offers custom modular homes from five facilities stretching from Maine to Iowa under brand names Excel Homes, All American Homes, Modukraf Homes and Keiser Homes....

22 Oct 2014

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New York Times on CFPB – Manufactured Homes Crucial to Affordable Housing

New York Times on CFPB – Manufactured Homes Crucial to Affordable Housing

 The New York Times ‘ recent article on the MH/CFPB issue states that manufactured homes have become a crucial source of affordable housing in the South, West and northern New England, according to the Consumer Financial Protection Bureau’s (CFPB) report last month, with prices of less than half the $94 per square foot national average ...

22 Oct 2014

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Equity LifeStyle Properties Bests Zacks Prediction

Equity LifeStyle Properties Bests Zacks Prediction

According to CNBC, Chicago-based Equity LifeStyle Properties, Inc. (ELS) earned funds from operations (FFO) for Q3 2014 of $63.1 million, $0.69 per share, besting Zacks Investment Research estimate of $0.66 per share. On revenues of $200.6 million, the REIT (real estate investment trust) reported net income of $25.7 million, or $0.31 per share....

22 Oct 2014

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Nasdaq Advances 2.40 percent; No Manufactured Housing Stocks Fall

Nasdaq Advances 2.40 percent; No Manufactured Housing Stocks Fall

All tracked MH stocks gained or remained unchanged in today’s trading, as solid earnings reports from major firms extinguished much of the pain of October’s stock slide, with the Nasdaq moving up 2.40 percent, followed by solid rises in the Dow and S&P. Dow 16,614.81 +215.14 (+1.31%). Nasdaq 4,419.48 +103.41 (+2.40%). S&P 500...

21 Oct 2014

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Overall Housing Starts hit the Million Mark again

Overall Housing Starts hit the Million Mark again

In September, marking the third time this year, total housing starts hit the far side of the million mark, advancing 6.3 percent to a seasonally annual adjusted rate (SAAR) of 1.017 million, according to numbers released by the Census Bureau and the U. S. Dept. of Housing and Urban Development (HUD). Overall, loansafe  tells MHProNews  that [&...

21 Oct 2014

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Featured Articles and Reports - October 2014 Vol. 6 No. 1

Prev Next Page:

Green Home Marketing is a Challenge

Green Home Marketing is a Challenge

by Steven Lefler I do not know about you, but I find marketing green homes to be a challenge. The public reads or watches TV shows about these unique homes and... Read more

MARKETING

An analysis of Norm Schultz - We need the horsepower of the RV industry

An analysis of Norm Schultz - We need the horsepower of the RV industry

by L. A. “Tony” Kovach One of our industry friends sent in the article that follows below, with this single line message above their signature/contact info: “Everyone thinks an image campaign... Read more

MARKETING

Get Business Exposure With Facebook Ads for Cheap

Get Business Exposure With Facebook Ads for Cheap

facebook adsIf you are like most business owners, you're constantly on the lookout for effective, low-cost ways to get maximum exposure for your business. Whether you are look for more... Read more

MARKETING

What does it take to Change Minds?

What does it take to Change Minds?

by L. A. “Tony” Kovach The headline is a question every manufactured housing (MH) professional worth her or his salt should ask regularly! How does one change a mind? Why is this... Read more

MARKETING

Why the “ICE BUCKET CHALLENGE” Wasn’t ‘Trademarked’

Why the “ICE BUCKET CHALLENGE” Wasn’t ‘Trademarked’

by David Baker, JD Have you taken the ALS “Ice Bucket Challenge”? If not, you may be one of the few Americans left who wasn’t caught up in the remarkably successful... Read more

COMMUNITY MANAGEMENT & FAIR HOUSING (LEGAL)

“Hello, this call is a …”

“Hello, this call is a …”

by Nadeen Green, JD What? A sales pitch? A political robo-call? Somebody calling to ask you to donate money (again!)? A TDD call? Say what? A TDD call? What is that? Read more

COMMUNITY MANAGEMENT & FAIR HOUSING (LEGAL)

A Doctoral Dissertation on Manufactured Housing and why it matters to the I…

A Doctoral Dissertation on Manufactured Housing and why it matters to the Industry

by Lisa Tyler The doctorate journey is a cycle of processes that is often misunderstood. The designation of “doctoral candidate” signifies the completion of post-graduate coursework and focus on completing the... Read more

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

News of the New

News of the New

by Bob Vahsholtz New fangled news media can befuddle old timers like me, but fresh, crisp and honest? Wow, what’s not to like! I’m spending more time on Tony’s sites than... Read more

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

Manufactured Housing Industry - Phoenix Rising!

Manufactured Housing Industry - Phoenix Rising!

by Dennis Hill You don't have to look far for signs that manufactured housing (MH) is continuing the recovery since hitting bottom in 2009. I recall Ron Thomas, Sr. saying that... Read more

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

The Manufactured Housing Institute (MHI) Holds their 78th Annual Meeting

The Manufactured Housing Institute (MHI) Holds their 78th Annual Meeting

by MHI Staff MHI held its 78th Annual Meeting in Scottsdale, Arizona with 143 members and guests in attendance.  The event was on September 14-16th, at the Westin Kierland Resort & Spa,... Read more

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

Manufactured Housing Professionals News – MHProNews - 5th Anniversary Cele…

Manufactured Housing Professionals News – MHProNews - 5th Anniversary  Celebration, Kudos and Quotable Quotes!

by Manufactured Housing Industry Leaders Thousands of manufactured and modular home professionals recall the days of the MH Merchandiser and other now defunct trade magazines; but thousands more have never known... Read more

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

Quotes from Manufactured Housing Industry Leaders and A Cup of Coffee with.…

Quotes from Manufactured Housing Industry Leaders and A Cup of Coffee with...

by L. A. “Tony” Kovach Some of the most popular articles we have every month are from our periodic interview with manufactured housing industry leaders. “A Cup of Coffee with...”... Read more

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

Marty Lavin's Comparison – The Merchandiser Magazine vs. MHProNews

Marty Lavin's Comparison – The Merchandiser Magazine vs. MHProNews

by Marty Lavin, JD Editor's Note: For those who know Marty Lavin, you know the man has a long, storied and successful career in manufactured housing retail, finance and communities. Marty's... Read more

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

Remember - It all started with a Mouse!

Remember - It all started with a Mouse!

by L. A. “Tony” Kovach “I only hope that we never lose sight of one thing — that it was all started by a mouse.” - Walt Disney. Disney's legendary creativity and vision lead him to do... Read more

MANAGEMENT

The best day of your life

The best day of your life

by Tim Connor, CSP Too often we get stuck in the negatives in life and fail to remember those special days, events or weeks and even years that bring a smile... Read more

PERSONAL REFLECTIONS, MOTIVATION and INSPIRATION

ZigOn Cheating

ZigOn Cheating

by Zig Ziglar With schools welcoming children back from the summer break, the following message is particularly timely. The good news is that whatever we have learned we can also unlearn... Read more

PERSONAL REFLECTIONS, MOTIVATION and INSPIRATION

An Alternate Approach to The High Cost Of Low Volume Sales, or Why Doing M…

An Alternate Approach to The High Cost Of Low Volume Sales, or  Why Doing Manufactured Housing Correctly Pays

by Ron D'Ambra After reading Tony's article on this subject, I was prompted to recall my retail experience, which would forever change my attitude towards a "retailer," and his or her... Read more

SALES

Upcoming Events

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MHLIVINGNEWS.COM FEATURED HOME OF THE WEEK

Classifieds

Press Releases

ROC USA® Network Welcomes MH Industry Ve…

ROC USA® Network Welcomes MH Industry Veteran  As new National Acquisitions & Portfolio Manager

CONCORD, N.H. — Jason Carter has joined the management team at ROC USA Network as National Acquisitions and Portfolio Manager. He begins his new role Nov. 3. Carter’s primary focus is to identify MH community owners interested in selling their communities to their residents and, with ROC USA Network affiliates across the country, execute on resident purchases. ROC USA Network Director Mary O’Hara said Carter’s years of experience with MH manufacturing, sales, community operations and development will be a significant benefit to ROC USA’s affiliates and clients. His appreciation for manufactured housing as affordable housing and his understanding of what it takes to own and operate a community are critical in today’s marketplace, she said. “ROC USA Network has established a proven track record over the last six years, achieving a level...

Soheyla Kovach 16 Oct 2014 Corporate Press Releases

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RV/MH Heritage Foundation Unveils New $1…

RV/MH Heritage Foundation Unveils New $1 Million Campaign Exclusively for the Manufactured Housing Industry

SCOTTSDALE, Ariz., - Darryl Searer, chairman and president of the RV/MH Hall of Fame (Hall) and Barry Cole, president of MH Insurance Services and past chairman of the Hall, spoke to a group of manufactured housing (MH) executives at the Manufactured Housing Institute's 78th Annual Meeting on September 15th  at the Westin  Resort  in Scottsdale, Arizona.  They unveiled a new five-year fundraiser especially for the MH industry designed to help theHall retire its debt. After updating the MH leaders of the Hall's current financial position, Searer urged the attendees to help the Hall retire its debt by pledging their support for the campaign. Explaining to the group that the Hall's debt was a result of unfulfilled pledges Mr. Cole commented, "In 2007 our idea was to construct a great legacy building that would include an event center, library and museum with unique...

L.A. Tony Kovach 03 Oct 2014 Corporate Press Releases

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2015 Louisville Manufactured Housing Sho…

2015 Louisville Manufactured Housing Show is filling up fast and early!

Attendees, mark your calanders now, pre-registration will open on October 1, 2014. Exhibitors, Reserve your space now.  See download linked here.

the MHMSM Team 02 Sep 2014 Corporate Press Releases

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RV/MH Heritage Foundation Inducts the Cl…

RV/MH Heritage Foundation Inducts the Class of 2014 into RV/MH Hall of Fame

(Back row l-r) Thomas "Tom" L. Kern, Style Crest Enterprises; Ed Evans, EPM; Gary McDaniel, YES! Communities ; Richard "Dick" King, King Insurance (second row row l-r) Barry Cole, Manufactured Housing Insurance Services; Bob Livingston, Good Sam; John D Roba, Roba and Associates (front row l-r) Mrs. James F Shields. accepting on behalf of her husband,James F Shields (deceased), Pan Pacific RV Centers; Debbie Brunoforte, Little Dealer, Little Prices and Peter B Orthwein, Thor Industries. ELKHART, Ind., August 5. 2014 -- The Class of 2014 was inducted into the RV/MH Hall of Fame (Hall) last night in Elkhart, Indiana, in a gala ceremony before a record breaking crowd of more than 440 family members, friends, and colleagues from across the country. The Class of 2014 includes: Debbie Brunoforte, Little Dealer, Little Prices;...

the MHMSM Team 05 Aug 2014 Corporate Press Releases

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Steve Lefler - Modular Lifestyles and Ne…

Steve Lefler - Modular Lifestyles and Newport Pacific – Successfully Gaining Acceptance for Super Energy Saving, Green Manufactured Homes

Learn more at the article linked here, or by calling Steve Lefler, Vice President of Modular Lifestyles, Inc., a division of Newport Pacific Family of Companies at Ph. (888) 437-4587. Email steve@modularlifestyles.com. Steve is a Dual DRE and HCD Salesperson. Advanced Green Building Professional. CEC Solar Wind Retailer/Installer. http://www.modularlifestyles.com ##

the MHMSM Team 01 Aug 2014 Corporate Press Releases

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