We were checking out at Walmart last night after dinner.
The woman who was ringing up our order was lightly conversing with my husband and family. She was commenting on something the previous lady in line had said before leaving with her new goodies. The lady at the register said to us, “What would my rabbi think about that?” Without missing a beat, Tony said, “He’d likely think it would be Meshuggeneh.”
The woman looked with surprised delight, but apparently made the quick judgement that we were not Jewish. “Yes, you’re right. But how do you know what that means?” “Because we have a number of Jewish friends and colleagues,” Tony replied, and in moments he and our son Tamas were both singing a few lines from Fiddler on the Roof to that woman’s amazement and joy.
The word “Meshuggah” is defined by the Free Dictionary like this: “Adj. 1. meshugga – senseless; crazy. meshuga, meshugge, meshuggeneh, meshuggener. Yiddish – a dialect of High German including some Hebrew and other words; spoken in Europe as a vernacular by many Jews; written in the Hebrew script.” It’s use was perfectly suited for the occasion, and the exchanged clearly lifted the spirits of that woman — who doesn’t know us, and we did not know her save for those few minutes at a register.
There are times when the right words – including lyrical words – can bring joy, inspiration, comfort, or insight to others. Words can harm, and words can heal.
As trade publishers, it is never our intent to harm another, quite the opposite is true.
Journalism and trade journalism are relatives, but they are not precisely the same thing.
There is journalism for a cause, so-called agenda journalism. Many in media try their hands at that, and to a degree, in as much as we advocate for this or that as a means of advancing manufactured housing in an editorial way, it would be fair to say that MHProNews and MHLivingNews have an agenda too. Every genuine trade media is a kind of de facto advocate for their respective cause or industry.
Ours agenda is out in the open. We want to see manufactured housing advance. Everything else, as my spouse might say, are details and commentary. During an affordable housing crisis, when the industry has done as much as 5 to 6 times higher levels of new manufactured home sales in the past, why isn’t the industry doing much better today?
Day by day, article by article, we strive to provide insights that address those kinds of opportunities and concerns.
Life can take surprising turns.
Neither Tony nor I imagined at the start of our studies and early careers that the course on our lives would bring us into manufactured housing.
My training was in medicine, and I’d been certified here in the U.S., and in a European nation, and my motherland too. Tony began his years of college studies in history, with a journalism scholarship, and a minor in business. As a medical scientist, I strive to look at things clinically. Tony uses decades of hands-on industry involvement in retail, communities, with lenders and producers, all aided by the lens of his education and other life experiences.
We naturally influence each other, as we aim to inform (and be informed by) you and the thousands of industry professionals, investors, and researchers who will check in today to read this among the total of 6.7 pages they will read on average before they go.
For newcomers to the website not familiar with modern manufactured homes, learn more by clicking the image above or the link here.
Depending on the time of year, and what’s going on in the industry, page views per reader can go as high as 9 per visit.
But even our most recent third-party data demonstrates that our readers are twice as engaged as the average mainstream media news site (by comparison, mainstream news gets about 3.3 page views per reader). Wow, we have double the engagement – or more – than mainstream news readers get. Our sincere thank you to all who make that possible.
Webalizer and Alexaare among the sources of our traffic insights, and third-party data tells us that no other trade publication even comes close to us in the manufactured housing trade media field. Again, thank you. By the way, it was a challenge from George Allen who suggested that we generate this third-party data report. We listen to a wide range of readers, and often respond to, readers comments, though not always instantly.
There are a handful of bigger websites than ours in what Tony likes to fondly call MHVille or HUDVille. But no one even comes close in MH trade media websites, or apparently in published MH media too. These are facts. No one else in MH media even bothers to share their trade site or readership data. NOTE: It’s not how many of what you print, it is what gets read that counts.
That’s one of several ways that third-party data comes in handy.
Why are we successful, and have a MH Professional audience as wide and deep as we do?
First, we provide professional services to the industry, so we aren’t sitting in some ivory tower. We know factory-crafted homes from the ground up. Tony began award-winning, record-setting work in MH retail in the 1980s. He later shifted to working with lenders on remarketing, and then with land-lease MH Communities (MHC) and producers. In the industry’s trade media, it’s unlikely that anyone in MH history has interviewed more people than we have: actual manufactured home owners, numerous industry professionals, experts, and others who touch or connect with manufactured and modular home building.
Next, we curate topics that ought to have meaning for you, industry professionals, investors, policy advocates, and other kinds of researchers. Thus, it should be no surprise when a number of articles here get over ten thousand hits or more in their first month online on MHProNews. Millions of page-views in a year can yield the kind of statistics that generated the following factoid.
A child with serious medical conditions will altar your life’s paths. But what a joy it is to embrace life, including the challenges that life will always bring. As thousands in MHVille know, Tamas travels with us to trade shows and other industry events.
The industry needs inspiration as well as fair warnings, and de facto morality tales. We are guided day-by-day with input from industry readers from across the range of businesses of all sizes. The Daily Business News gathers input from a variety of sources, including:
- insights and interactions with members and staffs of trade associations,
- the federal government,
- state or local officials,
- mainstream media,
- experts in various fields, and much more.
Yes, we have typos, as detractors like to note, but we also bring the industry’s most read, most discussed, and hardest-hitting articles. Tony says, “chaff and wheat.” Keep the good grain, please pardon any keystroke or autocorrection-caused glitch. Please pardon as needed, and keep in mind that for me, English is my third language. Keep in mind too that we are doing more articles than all others combined between doing other services for various members of the industry.
We’re not aiming for the politically correct. We call it as we see it, but not for the sake of mere clickbait.
We are willing to expose what is necessary – the underlying factors that are holding our great industry back from achieving its potential for solving the massive, and growing affordable housing crisis.
We are willing to name-names, and point fingers, when there is evidence to make a claim.
We are evidence- and principle-based writers, with analysis informed by decades of hands-on experience in manufactured housing.
We’re mindful that every article gets read by thousands, many of whom will make decisions about manufactured housing related issues.
When third-party researchers, the federal government, others in mainstream media read, cite or quote our work, that all says something. When certain voices in MHVille attack us (usually, quietly), that says something too. When the naysayers won’t debate publicly, that definitely tells you something’s amiss. If they thought the facts were on their side, why not discuss them publicly?
Doing anything less than giving you actionable insights based upon reality – when during this U.S. affordable housing crisis our potential as an industry could be 5 to 10 times more business – could debatably be called Meshuggeneh.
If you want to sign up for our industry leading headline news, delivered twice weekly, you can sign up in seconds at this link here or after the end of this article.
That said, let’s dive into this week’s tops headlines.
What’s New on the Masthead
What’s New from MHARR
What’s New on MHLivingNews
Let’s begin with what will be to some a surprising point. Not everyone is ready for homeownership. Renting is useful for some, in specific circumstances, at least for a given period of time. That said, as a rule-of-thumb, anytime someone can own a home, it is wise to do so. Why? Because whether you rent … Continue reading
What’s New on the Daily Business News
Tweet“Scientia potentia est,” is Latin that is commonly translated as Knowledge is Power, but it is more accurately translated into English as Knowledge is Potential Power. All Knowledge comes from one of two sources, your own experiences, or insights learned from the experiences of others. There are no exceptions. Even those who with millions … Continue reading
Tweet “Factory production can be achieved not only by complete factory production of housing units as in manufactured housing, but also with factory production of increasingly sophisticated building components that are then assembled in the field into traditional single and multifamily housing,” – Todd M. Richardson in Operation Breakthrough (reproduced below, including a video). … Continue reading
Tweet “Rollohome was started by Elmer Frey in his family barn as a one-time trailer sale. Soon he and his brothers Roland, Harold and Norman and his brother-in-law John Bertschie, began large scale operations in the sale and production of mobile homes. By 1950, Rollohome, was the city’s fastest growing business and within two years … Continue reading
Tweet “Cavco Industries, Inc. (CVCO) announced financial results for the fourth quarter and fiscal year ended March 31, 2018. On April 3, 2017, the Company completed the acquisition of Lexington Homes, Inc., which operates a manufactured housing plant in Lexington, Mississippi. Since the acquisition date, the results from this new business are included in Cavco’s consolidated … Continue reading
Tweet There have been voices within manufactured housing (MH) who from our earliest years in publishing advised and informed the leadership of this pro-industry trade media site. Industry voices, then and now, from across the spectrum, of political or business sizes, provide insights, inputs, and news tips. Then, there are ‘competing’ industry voices. Some … Continue reading
Tweet “Rent control fights are heating up in California and Illinois, and manufactured homeowners are continuing to organize for better treatment from corporate landlords,” the leftist-activist group, MHAction stated in a release to the Daily Business News. “Nationwide, MHAction is joining a coalition of affordable housing advocates calling for Congress to fully fund HUD and … Continue reading
Tweet “The Manufactured Housing Association for Regulatory Reform (MHARR) in written comments filed on May 30, 2018, has called on the Federal Housing Finance Agency (FHFA) — the federal regulator of mortgage giants Fannie Mae and Freddie Mac — to significantly revise and amend the final rule that it issued on December 29, 2016 to implement … Continue reading
Tweet “The housing industry today is facing a different kind of crisis: not enough homes for sale.” – Lawrence Yun, Forbes Contributor. “A decade ago, the housing sector was in a mess. The mistakes of easy subprime lending resulted ultimately in the catastrophic collapse of the housing sector. Home values collapsed by a third … Continue reading
Tweet The absurdity of publishing only half-truths, ‘happy talk,’ endless self-promotion, and polite platitudes has been on full display in manufactured housing for years. Google’s dictionary defines absurd this way: wildly unreasonable, illogical, or inappropriate – “the allegations are patently absurd” arousing amusement or derision; ridiculous – “gym shorts and knee socks looked absurd … Continue reading
Tweet “A revolutionary idea in home building is taking place in” southwest Florida, per Sun Coast News. and other regional media. “Once the foundation is poured the robot will print that structure in 18 to 24 hours,” said CEO Don Musilli, to ABC 7. Instead of a year to build a house conventionally, Musilli … Continue reading
Tweet There is in all communications efforts the risk of saying too much, or too little, when seeking to make an important point. In an era when thousands of messages are heard or seen daily by the average American, the risk of tuning out news or issues that seem disquieting is real. This report … Continue reading
Tweet This 10-minute video will show you some technologies that you will be familiar with, such as 3D Printing. But it will also introduce you to technologies that you may not be familiar with at all. This new TechZone video was posted earlier in May 2018, and it already boasts over a million views. … Continue reading
weet New York “Attorney General Barbara D. Underwood today announced an order directing Walker’s Manufactured Housing, Inc. (“Walker’s”) and its owner, Stanley Hall, to explain their failure to sit for testimony as required by the Attorney General’s subpoena,” said in a release to the Daily Business News. “My office will aggressively investigate retailers of … Continue reading
Tweet“It is no secret about lifting HUD [Code manufactured] homes…[it’s] done all the time,” said industry installation expert, George Porter. “There are some differences because of the [different kinds of HUD Code manufactured home’s] frame, but fairly similar,” Porter told the Daily Business News via a series of emailed statements. In a separate statement, … Continue reading
TweetEconomic, personal, religious, and political freedom are never free. Each one always comes at a cost. We stand, and live free in the shadow of those who have safeguarded our freedoms. Memorial Day honors those who gave their lives for others. Unlike many nations, Americans have fought, bled, and died not only for our … Continue reading
Tweet To do a good job of marketing and selling, one must first have a sense of the broader, and local market elements. We’ll share some examples today that are essential for a marketing or sales professional in manufactured housing to understand in order to be effective with qualified prospects. We note that in all of … Continue reading
Tweet “Proud to be an American” As we watched the release of Josh Holt and his Venezuelan wife, the ‘sound track’ of the Lee Greenwood song that includes the lyrics above was playing in our heads. First, the events of last night, courtesy of the White House press room to the Daily Business News. America … Continue reading
And that’s all she wrote, with a little help from that other guy, during the week that was.
We’ll have some hot topics tomorrow, and beyond. The new issue of Featured Articles and Interviews for June will likely be up by Friday. If you and your team aren’t already among the thousands who read our twice-weekly headline industry news updates, click here or sign up free in seconds via the link below. Our headline news style emails are far more open-and-read than similar mainstream media news, again, per third party analysis. “We Provide, You Decide.” © ## (Headline news, analysis, and commentary.)
(Third party images, and content, are provided under fair use guidelines.)
1) To sign up in seconds for our MH Industry leading emailed news updates, click here.