MH Marketing Sales Management

by Doug Chasick, CPM®, CAPS, CAS, Adv. RAM, CLP, SLE

Getting the Best Marketing Results…
How valuable would it be to know the precise number of qualified leads, and actual cost-per-lead from every ad campaign and every source of marketing you use? You could eliminate unproductive ads and invest your marketing dollars where they get you the best results.

How significantly would you improve your financial results and increase the value of your business if, every day, your people converted more of your leads to appointments and more of your appointments to sales?

Why not find out? Thousands of businesses, large and small, are building their bottom line with a service called Results℠. Results integrates call tracking and recording, lead scoring, telephone performance analysis, sales training, and learning management.

Manufactured housing marketing professional, L. A. "Tony" Kovach has this to say about CallSource Results℠:

"I do marketing for MH retail and MHC properties. Those operations which allow me to use the CallSource system get some 50% more calls and a more effective use of that firm's marketing dollars. If you know what you are doing, this more than pays for itself if used properly. Any time a client lets me implement the CallSource products, our call volume increases and our cost per leads declines. When it comes to lead tracking and ROI on marketing, it is obvious that people can make mistakes, the computer doesn't. I always prefer doing marketing with CallSource."

Results includes the following services:

CallTrack® is a patented call tracking service that captures important information to help you make informed decisions about your marketing, sales, and training. Information like:

• Each caller's phone number even on calls you missed
• Which ad campaigns and marketing sources provide the most leads
• Which ad campaigns and marketing sources provide the best ROI
• Which marketing messages are the most effective
• Which peak times require extra call-handling staff
• How well your call-handlers are converting leads to appointments

CallTrack reporting is available in realtime online and can be scheduled for delivery via email. Calls can be alternatively routed according to day or hour, caller's geographic location, no answer/busy signal at primary office number.

CallReview® records inbound calls for your review, allowing you to identify training opportunities, recapture mishandled leads, and train new hires. There is no more effective coaching or training tool than reviewing actual prospect calls with the employees who handle them every day.

LeadScore® separates genuine leads from other types of calls, such as personal calls, misdials, and calls from vendors. LeadScore makes possible for the first time ever, a truly accurate reporting of your cost-per-lead and appointment-setting ratios.

Telephone Performance Analysis℠ (TPA) reviews your prospect calls, scores and ranks your call handlers on an ongoing basis. Let our expert analysts identify training opportunities for your employees and track their learning and performance trends over time.

Level 4® Training offers the industry's best and most extensive catalog of professionally designed courses to help you develop your most valuable asset your people. Monthly TPA scores prove how well the training is working and indicate when further training or support are needed.

Our University® is an easy-to-use learning management system. Track all forms of training for all your employees in a single database. Each employee receives a unique, My Training page, listing his or her training requirements and training history. Employees access eLearning courses with the click of a mouse. Our University is custom branded and custom designed specifically for each subscribing company.

Results℠ by CallSource® integrates all of the services above, to track marketing response, score leads, evaluate employee performance, recommend and delivers effective training -- and improve your bottom line.

CallSource® is celebrating its 20th year serving Multifamily Housing and related industries. The company operates redundant networks in Los Angeles and Chicago and manages more than 1,000,000 toll-free and local tracking numbers for nearly 250,000 businesses throughout the US and Canada. CallSource CEO, Jerry Feldman, won the Entrepreneur of the Year award for the state of California in 2009.

Additional CallSource services include CallMeNow® and Lead2Call® (features that instantly convert Web leads into telephone calls), CallTrack Outbound® (tracks and reports followup calls), Call2Action® (broadcasts your voice messages by telephone to specified lists of clients). Those wishing to quickly review and score calls themselves can utilize the iReview® and SpeedScore® services. CallSource also creates custom eLearning content.##

Doug Chasick: CPM®, CAPS, CAS, Adv. RAM, CLP, SLE. is a Senior VP at CallSource. He is a Certified Synchronous Learning Expert; a licensed Real Estate Broker in Florida & Georgia; a Licensed Fair Housing Expert Instructor in Virginia and is a Multifamily professional with over 30 years experience. Contact Doug at (888) 222-1214, or by writing to This e-mail address is being protected from spambots. You need JavaScript enabled to view it .