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by Greg McClanahan

(Editor's intro: Greg has used the right words with 150 manufactured home retailers and served firms such as Fleetwood Homes, Sam's Club, Conoco Philips, and with thousands of retail clients over the years in manufactured home retailing.)

Around the Campfire logoGreat leaders who have devoted themselves to continual learning and personal growth are more equipped to be able to say the right words at the right time. Those words may inspire your staff to improved productivity, encourage others to get behind a new company initiative, promote a desire for personal excellence, or maybe give confidence to a colleague experiencing a personal challenge.

Great sales professionals are equally prepared to say the right words at the right time in a sales presentation. To be able to understand a client's needs and to then select the right combination of words to affirm to that client that you are their best choice to fulfill that need.

A wonderful story that exemplifies the significance of saying the right words at the right time is told by Marlo Thomas. Every moment of every day is influenced by your words and actions. We hope you realize how significant your words can impact the success of your area of responsibility and ultimately the cumulative success of your company.

The Marlo Thomas Story

Danny Thomas, the famous actor, was a significant donor to St. Jude Children's Research Hospital. His daughter, Marlo, continues in that tradition today. She was the Editor of a book entitled "The Right Words at the Right Time" of which the entire proceeds continue to be donated to St. Jude's.

The inspiration behind this book came from her own life experience when the right words were spoken to her by her father at exactly the right time. She thought if she could reach back in time and remember that moment when words made all the difference, certainly this must have happened to others. Over one hundred of her friends responded when she invited them to recall their 'moment' when the right words were spoken. Their stories fill this book.

She writes, "Each story is a glimpse into the heart, a moment of awakening, a light bulb that revealed a truth that has stayed with them for a lifetime, or a challenge that moved them to action."

Do you recall a defining moment in your life? Think back as you read Marlo's story of The Right Words at the Right Time:

"When I was a child I loved to watch my father shave. I sat on the closed toilet seat and marveled at the sound of the razor gliding over his face, pushing the foamy soap like a shovel in the snow. I adored him, this grand figure who slapped lotion on his cheeks every morning, buttoned his clean white shirt and hugged me good-bye.

Once, my father made a movie with Margaret O'Brien and he often took me to the set. I would cue his lines as we drove to the MGM studios with the windows open and the heady mix of Old Spice and a Cuban cigar swirling about us as we carried on a kind of rehearsal in transit. On the set I played jacks with Margaret between takes, and when the bell rang, I would join the crew in their silence as the cameras rolled and the boom mike moved into position to record the dialogue I knew by heart.

I was in awe of my father and sinfully envious of Margaret O'Brien. I wore pigtails. I wanted freckles. I wanted to be Margaret O'Brien. Ten years later, at age seventeen, I got my chance.

I played the lead in "Gigi" in a summer stock production at the Laguna Playhouse south of Los Angeles. The excitement of finally being a real actress was painfully short lived. All the interviews and all the reviews focused on my father. Would I be as good as my father? Was I as gifted, as funny? Would I be as popular? I was devastated.

I loved my father, my problem was Danny Thomas.

"Daddy," I began, "please don't be hurt when I tell you this. I want to change my name. I love you but I don't want to be a Thomas anymore."

I tried not to cry during the long silence. And then he said, "I raised you to be a thoroughbred. When thoroughbreds run they wear blinders to keep their eyes focused straight ahead with no distractions, no other horses. They hear the crowd but they don't listen. They just run their own race. That's what you have to do. Don't listen to anyone comparing you to me or to anyone else. You just run your own race."

The next night as the crowd filed into the theater, the stage manager knocked on my dressing room door and handed me a white box with a red ribbon. I opened it up and inside was a pair of old horse blinders with a little note that read, "Run your own race, Baby."

'Run your own race, Baby.' He could have said it a dozen other ways: "Be independent"; "Don't be influenced by others." But it wouldn't have been the same. He chose the right words at the right time. The old horse blinders were the right gift. And all through my life, I've been able to cut to the chase by asking myself, "Am I running my race or somebody else's?""

Can you think of the right words that have been spoken to you? Can you think of moments when you were the one who may have said the right words at the right time?

Words can shape our character. Our words are like the careful touch of the potter's hands when shaping a blob of clay into something beautiful. Be aware of the influence your words can have on the world around you and then choose each word carefully knowing that they just might be life changing.

To your success!

Around the Campfire logoGreg McClanahan is the President and founder of the Around the Campfire Organization. He also works full time for the Southern Ute Indian Tribes factory build housing operations as their National Sales Manager. If you missed his article last month, please access A Unique and Effective Training and Development Approach in our archives. What Greg didn't mention his Executive Summary is how affordable the Around the Campfire program is! For less than the cost of a single cup of java at Starbucks, your organization can provide a month's training for each team member. This is an affordable, quality process you can use to continually improve your organization with! Learn more about Greg's visionary personal and professionally development process at: www.aroundthecampfire.org or you can contact him at 180 Valle Escondido Drive Durango, CO 81303, (970) 759-1767; or via email at: This e-mail address is being protected from spambots. You need JavaScript enabled to view it . Posts and feedback to the post below on the concepts noted in his article are welcome and encouraged!

Daily Business News Briefs

Residents Buy Deer Ridge Mobile Home Park in Maine

Residents Buy Deer Ridge Mobile Home Park in Maine

Residents of the Deer Ridge Mobile Home Park in Augusta, Maine, purchased their community on February 10, joining more than 160 similar cooperatives across the country. Most of the residents of Deer Ridge will tell you their 13-unit community is not in the best shape. Their road has potholes and the siding is falling off of […]...

02 Mar 2015

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Funding for Affordable Housing in Florida Is Threatened

Funding for Affordable Housing in Florida Is Threatened

In a recent election, 75% of the voters approved a conservation mandate that many fear will reduce the amount of funding available for affordable housing.  Budget experts say the first year cut will be $112 million. It all depends on the consensus Florida lawmakers reach in the next 60 days. Their decision will determine how […]...

02 Mar 2015

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Wall Street Is Waking Up to the Value of Manufactured Home Communities

Wall Street Is Waking Up to the Value of Manufactured Home Communities

Long-time manufactured home community owner Frank Rolfe says that it comes as no surprise that manufactured home communities are finally receiving the type of respect they deserved years ago. “Because of the ridiculous stereotype the media created for ‘trailer park’ residents, many professional investors avoided this asset class altogether,” he sai...

02 Mar 2015

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Sunday Morning Recap – February 22, 2015 to February 28, 2015

Lots of news this week about manufactured home communities.  Some large communities have changed hands, while residents in other communities are moving out to make way for new condos or commercial developments. It seems there is a lot of development taking place all over the country, but particularly in Texas, California, and Florida. Despite the...

01 Mar 2015

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California Investment Firm Buys Tulsa MH Community

California Investment Firm Buys Tulsa MH Community

Park Street Partners, Ladera Ranch, California, recently announced the acquisition of the Broken Arrow Estates Mobile Home Park in Broken Arrow, Oklahoma, in the Tulsa metro area. This is the fifth manufactured home community acquired for this private equity investment firm. PR Web tells MHProNews that Brad Johnson, Co-Founder of Park Street...

28 Feb 2015

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Arizona Manufactured Home Community Sells for $23.85M

Arizona Manufactured Home Community Sells for $23.85M

Chaparral Mobile Village, a fully improved, 359-site, all-age manufactured home community in Tempe, Arizona, recently sold for $23,850,000, which equates to $66,435 per space at a 6.25 percent cap with a 43.75 percent expense load or $3,232 in expenses per site. Arizona Commercial Real Estate Magazine tells MHProNews that the sale was handled...

27 Feb 2015

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Beware of Patent Trolls

Beware of Patent Trolls

So, what’s a patent troll? These are individuals and / or companies that buy patents for products they didn’t invent or manufacture, and then file lawsuits against those using them in an attempt for a pay-out. They file lawsuits against small businesses that lack the resources to fight false patent infringement claims. Presently, they are [...

27 Feb 2015

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U.S. Stocks fell Friday but have best month since Oct. 2011; MHCV Stocks Di…

U.S. Stocks fell Friday but have best month since Oct. 2011; MHCV Stocks Dip Slightly

MHCV values went down 1.28% today.  In the stocks we track, most went down. There were a few minute gains as evidenced in the list below. USA Today tells MHProNews that stocks fell Friday as the Nasdaq failed to hit the 5000 mark again, but markets still managed to post strong gains for the month. […]...

27 Feb 2015

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Latest GIA Reports Show Consumer Preference for Factory-Built Homes

The increased need for affordable housing in today’s market along with concern about the present economic climate is influencing consumers to be wary of spending heavily on site-built homes. These conditions lead to increased consumer preference for houses that can be built quickly with cost efficiency, and factory-built homes can meet that need. T...

27 Feb 2015

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UMH Communities Showcased, Affordable Solutions in Oil and Gas Boom Areas

UMH Communities Showcased, Affordable Solutions in Oil and Gas Boom Areas

In various areas of the country where oil and gas development is booming, serious housing shortages can occur.  Workers often have difficulty in finding affordable and acceptable housing arrangements. This has certainly been the situation in the Marcellus and Utica Shale areas of Pennsylvania where housing has become limited and expensive.  An i...

27 Feb 2015

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Equity Lifestyle Properties, Inc. Updates Q1 Earnings Guidance

Equity Lifestyle Properties, Inc. Updates Q1 Earnings Guidance

Equity Lifestyle Properties, Inc. (NYSE:ELS) issued an update on its first quarter earnings guidance on February 24.  American Banking News tells MHProNews that ELS provided earnings per share guidance of $0.78-0.84 for the period, compared to the Thomson Reuters consensus earnings per share estimate of $0.76. ELS also updated its FY15 guidance to...

27 Feb 2015

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Featured Articles and Reports - March 2015 Vol. 6 No. 6

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Back to the Future? Back to the Past?

Back to the Future?  Back to the Past?

by Nadeen Green, JD I have never been good at understanding the issues that would be presented if time travel were to become a possibility. Heck, I have troubles following the... NSP_READMORE

COMMUNITY MANAGEMENT & FAIR HOUSING (LEGAL)

The Latest on the CFPB and Finance Regulations

The Latest on the CFPB and Finance Regulations

by Bill Matchneer, JD At the upcoming Tunica Manufactured Housing Show, I will be discussing some difficult problems that new CFPB regulations have caused for the manufactured housing housing industry. NSP_READMORE

COMMUNITY MANAGEMENT & FAIR HOUSING (LEGAL)

Financing for Manufactured Homes in Lease Communities bill

Financing for Manufactured Homes in Lease Communities bill

by Sandra Lane A bill proposed by the Iowa Manufactured Housing Association (IMHA) to create a special funding program for manufactured housing loans was passed in their state's House Economic Growth... NSP_READMORE

FINANCING

Understanding How Electricity is Used

Understanding How Electricity is Used

by Steve Lefler Many questions are asked by potential home buyers on energy efficiency in new home construction. The primary question most often asked is how much will my electric bill... NSP_READMORE

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

What If HUD’s building code for manufactured housing was eliminated?

What If HUD’s building code for manufactured housing was eliminated?

by Steve Lefler The Federal Government needs to consolidate its agencies to control costs. NSP_READMORE

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

2015 Louisville Manufactured Home Show Report & MH Communities Lessons Lear…

2015 Louisville Manufactured Home Show Report & MH Communities Lessons Learned

by Mary O'Hara What’s special about the Louisville Manufactured Housing Show? The homes on display of course! The 2015 Show didn’t disappoint. Dozens of attractive, innovative, affordable homes were on display. NSP_READMORE

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

I Heard It Thru The Grapevine

I Heard It Thru The Grapevine

by Ron D'Ambra Recently there has been a lot of conversation and speculation on the longevity and growth of the manufactured housing industry. NSP_READMORE

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

Revisit the Paradigm

Revisit the Paradigm

by Bob Vahsholtz A topic on the forefront of today’s MH thinking is the challenge of finance. NSP_READMORE

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

The NEW Tunica Manufactured Housing Show - Reborn for 2015!

The NEW Tunica Manufactured Housing Show - Reborn for 2015!

by Dennis Hill The industry didn't realize it, but we dodged a bullet last year in keeping the Tunica MH Show's uninterrupted run. The old show site was lost due to... NSP_READMORE

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

A Cup of Coffee with…Scott Roberts

A Cup of Coffee with…Scott Roberts

1) Who, What and Where: (Your name and your formal title at Roberts Resorts). Scott Allen Roberts, Chief Executive Officer of Roberts Resorts & Communities. NSP_READMORE

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

Showcasing The Good, Bad and the Ugly = Ticket To Manufactured Housing Succ…

Showcasing The Good, Bad and the Ugly = Ticket To Manufactured Housing Success?

by L. A. 'Tony' Kovach As Sandra Lane recently reported in the Daily Business News, a third party report by the GIA recently project that manufactured housing would double by 2020. NSP_READMORE

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

Tunica Manufactured Housing Show Videos!

Tunica Manufactured Housing Show Videos!

by L. A. “Tony” Kovach If you've not been to the Tunica Manufactured Housing Show in the past few years, what's the best way to see what the show will be... NSP_READMORE

GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS

Stress is an employee performance killer

Stress is an employee performance killer

by Tim Connor, CSP Stress is the single biggest contributor to; -Poor morale NSP_READMORE

MANAGEMENT

Exit Strategies or is it Time to Pull the Trigger

Exit Strategies or is it Time to Pull the Trigger

by Tim Connor, CSP I can’t tell you how many times I have observed clients: develop new products, NSP_READMORE

PERSONAL REFLECTIONS, MOTIVATION and INSPIRATION

ZigOn Gossip

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by Zig Ziglar We frequently hear little jokes about gossip, like the two people who were talking and one said, "I can't tell you any more. NSP_READMORE

PERSONAL REFLECTIONS, MOTIVATION and INSPIRATION

There are three types of salespeople

There are three types of salespeople

by Tim Connor, CSP Yes, there are lots of different types of salespeople but let me focus on just three for now; committers, quitters and vacillators and the winner is .... NSP_READMORE

SALES

Upcoming Events

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MHLIVINGNEWS.COM FEATURED HOME OF THE WEEK

Classifieds

Press Releases

RV/MH Heritage Foundation Acquires Manuf…

RV/MH Heritage Foundation Acquires Manufactured Home on Display at the RV/MH Museum

ELKHART, Ind., - Thanks to several generous donations, the manufactured home on display at the RV/MH Hall of Fame and Museum in Elkhart, Indiana, is now owned by the RV/MH Heritage Foundation (Foundation), according to Foundation President Darryl Searer.  The home was originally erected and donated by Fairmont Homes for a period of one year for the purpose of showing visitors to the museum the evolution of mobile homes of the early to mid-20th century to today's modern affordable manufactured homes.  Since it was opened to the public in late 2013 it has been toured by thousands of visitors to the museum. As the clock was counting down to the end of the year when the home would have been removed by Fairmont Homes, Jim Shea, president of Fairmont Homes, offered to let the Foundation acquire...

Soheyla Kovach 01 Mar 2015 Corporate Press Releases

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FREE Educational Seminars Are Scheduled …

FREE Educational Seminars Are Scheduled for the  2015 Tunica Manufactured Housing Show!

These seminars were a major HIT at the 2015 Louisville Manufactured Housing Show. MHPros from Coast to Coast and Canada came... ...they praised the practical information for their businesses. We expanded seminar room space 30%, and still filled it! Come see why... Wednesday March 25th, 2015 Wednesday 8:30 AM to 9:45 AM. Lisa Tyler from Walden University and other MH Experts will be speaking on reasons why Realtors ®, investors, MH veterans and other housing professionals should be joining the ranks of profitably advancing America's most affordable new home construction. Opportunities in Modern MH. This will be a fast paced panel presentation, with Q&A planned. Wednesday 10 AM – 11 AM. Super-Charged Marketing! Dominate your area with savvy Marketing! Learn how to sell more homes and how MHCs can fill more vacant sites. Attract more customers with cash and good credit....

the MHMSM Team 25 Jan 2015 Corporate Press Releases

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Bill Matchneer, Dick Jennison and Ron Th…

Bill Matchneer, Dick Jennison and Ron Thomas Sr. to address Louisville Show attendees

MHProNews  has confirmed that attorney Bill Matchneer, previously with HUD and the CFPB, will be addressing the attendees of the Louisville Manufactured Housing Show. So too will Richard "Dick" Jennison, MHI's current President and CEO. MH community and street retail Hall of Famer, Ron Thomas, Sr. - who is also the Midwest Manufactured Housing Federation (MMHF) Chairman - will speak on financing and MH growth related topics, rounding out what promises to be a faced paced opening hour to the seminars on Wednesday morning. The doors will open at 8:15 AM on Wednesday at the seminar room so MH Industry professionals can network with peers and colleagues. The session featuring these three industry leaders will begin at 8:45 AM sharp. They will be introduced by one or more of the executive...

the MHMSM Team 12 Jan 2015 Corporate Press Releases

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Fairmont residents purchase community

Fairmont residents purchase community

Download pdf Fairmont residents purchase community

the MHMSM Team 11 Jan 2015 Corporate Press Releases

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Tunica manufactured home show 2015 updat…

Tunica manufactured home show 2015 update

Introducing… A Phoenix Rises Is widely considered the “premiere” show of the year… Is a unique show that totally sets it apart from all others… Is so distinctive that retailers will never see the same product at other shows… Is such an inclusive show for the south east region that it has appeal for virtually everyone who attends… Encompasses all levels of affordability, from HUD homes to spectacular system-built housing… One would have to be awfully shortsighted to fail to see that our show could present an enormous marketing opportunity. And one would have to look far and wide to find another event with the pizzazz, panache, and prestige of such a show. That’s because it doesn’t exist. But this one does. You already know it. It’s called The Tunica Manufactured Housing Show. This show possesses every one...

the MHMSM Team 11 Jan 2015 Corporate Press Releases

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2015 Louisville Manufactured Housing Sho…

2015 Louisville Manufactured Housing Show New-Year Updates!

If you are a manufactured housing pro, you can't do better than starting 2015 out right by attending all 2 ½ days of the Louisville Manufactured Housing Show! Here is the brochure link with the latest updates. The full brochure can be downloaded from this link here. See you in Louisville! ##

the MHMSM Team 02 Jan 2015 Corporate Press Releases

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