by Jeff Templeton
I try to listen and learn about marketing and business from as many experts as possible. I believe that their insights will make myself and those that I work with and for that much better. One of the best I heard lately, was a marketing professional that said, " what matters now are tribes."
Tribes are by definition a group of people with something in common. Sometimes it's for basic survival and existence. Sometimes its for political, religious or social reasons. Whatever the reason, they are all built around a common cause, need or belief.Tribes are about common connections, people and ideas. It can also be about finding a group that is disconnected, but has a yearning and bringing them together.
The leaders are those that stand up and challenge the status quo, build a culture, reach out to those who feel the same, commit to the cause and/or create the movement. A tribe's success is built on leaders' ability to focus on their central premise and to work together to promote and execute the ideas that help the tribe's cause.This is true on so many levels of each of our lives and it is absolutely true for the Manufactured Housing Industry today. The tribe here at www.MHPRONEWS.com (www.MHMSM.com) believes strongly that we can do better as an industry, and when we do better together, we are better individually. The reverse can also be true. It starts with communication. Sharing the best ideas and practices, defining the future goals of our industry, implementing strategies to move us forward and executing a plan to accomplish our goals and advance the industry as a whole.Providing our tribe with the best news and information resources, creating new and exciting networking opportunities, giving businesses an effective and affordable business to business marketing platform, developing business building and image enhancement programs like the MHAlliance, offering Solution oriented services to strengthen the sales and marketing of manufactured home builders, communities, retailers, suppliers and others throughout the country, are all part of our efforts to work with associations and other to move the industry forward.The tribe gathers here at MHProNews.com by the tens of thousands every month. The tribe grows when professionals like you forward a link or a message to others in your circle of contacts, company or association.
We value all of you that are members of this tribe. We encourage you to participate in the advancement of this tribe and this industry. Your voice – through submissions of tips for news stories or articles for Industry Voices - has great value and influence to all of us.
With your help, participation and commitment, we can further grow this tribe into an even stronger voice committed to one cause, one movement. Which is to make the Manufactured Housing Industry the best that it can be! # #
