There are no easy or perfect ways to explain a complex issue to someone else. If there were, a K Street Lobbyist would be using such a method for 100% results, and it would be worth billions in DC (sad, but true).
So those trying to get that 15 minute meeting with a Congressman, Senator or their staffers to discuss HR 650/S 682 (Preserving Access to Manufactured Housing Act) have their written ‘leave behind’ hand outs with talking points ready to go.
What web marketers know is that video is hot and getting hotter. Websites with video get more engagement and more conversations, so say the experts. And while videos under 2 to 3 minutes are preferred by numbers of Millenials and others, some studies demonstrate that videos up to 20 minutes or more in length that interest the viewer will be finished some 65% of the time. A recent example of that is politically focused video that has had millions of views on a 13 to 14 minute topic, and was highly rated by viewers.
Video doesn’t have to:
> clear the mind or its throat,
> get a glass of water, coffee or an energy drink.
> 99.98% of the time, video is ready to go with a click of a high-speed internet connected button.
We’ve been told by our sample group that every time this video is viewed, a new point and ‘aha!’ moment pops up, even for those informed on this issue. “This is one of the most important videos you’re team has done so far,” said one veteran.
The video shows how out of touch “Lord Cordray is,” opined another MH veteran.
An industry attorney went on to say that “Maybe the DC Circuit will find the whole place unconstitutional, which is possible.”
Want to unshackle MH lending? Take the time to view and share this video link with your:
- association and/or members,
- others in your company or location, and have them pass it onto your Senators and Congressman. You can contact your federal elected officials at this link here.
- News media and social media.
If we want to change what ails us in DC, and get relief on the MLO rule and lending, its beyond question that it will take mobilized action. Using this video as a tool to educate others in that cause ought to be a tool in the chest for taking steps in the right direction. ##
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