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MHARR Presidential Initiative – Status Report

September 28th, 2012 No comments

by Danny D. Ghorbani

As announced last week, MHARR, on September 18, 2012, sent an identical package to both President Obama and Governor Romney.The Association’s communication appealed to them to help revitalize the manufactured housing industry by eliminating discriminatory federal policies and incorporating affordable manufactured housing as a core component of the nation’s housing opportunity and home financing programs, with the objective of challenging the next administration to elevate the status of manufactured housing to that of a co-equal with all other segments of the housing industry.

These communications, which dovetail with ongoing efforts in the U.S. Congress, represent the initial phase of a broader presidential initiative discussed at the MHARR 2012 Spring Meeting.They express in broad terms the prime policy agenda that the Association will pursue to advance the cause of manufactured housing and its consumers in the nation’s capital after the November 2012 election, regardless of which candidate is ultimately elected president.

In order to achieve maximum national exposure for this initiative, MHARR contracted for national distribution of these materials, and the initial response has been quite gratifying.Within the first week after this effort was launched, it had been picked-up by more than 1,000 sources across the United States and was also the subject of several independent news stories.

Furthermore, the success of this effort in generating national interest in the future wellbeing of the manufactured housing industry and its consumers, and the availability of manufactured housing as a resource for affordable home ownership, has been reflected in the number of calls and inquiries that MHARR has received regarding this matter – all of which are being addressed, as appropriate, by MHARR.

With this initiative now successfully launched, the MHARR Board will be in a position to further address the elements of this national policy agenda at its November 2012 meeting, by which time one of these candidates will have been elected the next President of the United States.

This activity also interacts with the launch of a parallel MHARR legal initiative onSeptember 25, 2012,details of which will be provided to you next week.

MHARR Appeals to Obama And Romney For Action

Danny Ghorbani, President, Manufactured Housing Association for Regulatory Reform (MHARR)

Communities Themes Point to Rebound and Revitalization

September 25th, 2012 No comments

by Richard “Dick” Jennison

richard-dick-jennison-ceo-mhi-1-posted-industry-voices-mhpronews.com-mhmarketing-sales-management-75pxl-75pxl-As President and CEO of the Manufactured Housing Institute (MHI), I participated in a manufactured home communities focused event held this year in San Diego, Calif. During my presentation, I took the opportunity to educate the approximately 250 members of the land-lease community sector of the manufactured housing industry on the work that MHI undertakes each day representing industry interests in Washington, D.C. I also outlined the benefits and importance of the National Communities Council, the only national organization devoted to advancing the interests of manufactured home community owners, managers, developers, lenders, brokers and service suppliers. Such forums as this also provide me an excellent opportunity to hear first-hand from industry members and to clarify and reinforce MHI positions on key industry issues.

The annual gathering of the land-lease manufactured home communities industry drew approximately 250 attendees from 27 states to discuss the state of land-lease communities.

Reinforcing the sentiments of other manufactured housing industry events over the past 12 months, the meeting featured three key themes:

  • a renewed or new confidence in the role and value of land-lease manufactured home communities;
  • innovation on the part of manufactured home builders in terms of new, creative designs for homes built specifically for placement in land-lease communities, as well as new financing programs designed to assist communities to retain residents and boost occupancy rates; and
  • the continuing need for dialogue between financial lenders/analysts and community owners on how to accurately valuate land-lease communities.

On the first point – renewed or new confidence in land-lease communities – it was both somewhat surprising and encouraging to hear more than two dozen investors declare their strong interests in acquiring land-lease communities across all regions of the country. This level of enthusiasm and confidence will be critical in maintaining and rebuilding land-lease manufactured home communities as a viable housing option for low- and middle-income American families.

As to the issue of innovation by manufacturers in home designs, there were numerous “business development officers” from major manufacturers who were there with the sole focus of reaching out to community owners to showcase their new series of manufactured homes designed specifically to accommodate the smaller lot sizes of older land-lease communities. From what I heard and saw, their efforts were greatly appreciated by the community owners who are looking for ways of upgrading and filling their communities with homes that appeal to a broader audience.

Another key factor in maintaining manufactured home communities is helping community owners and managers keep their occupancy rates strong and ensure the financial viability of communities. Several new financing programs designed to build partnerships between the financial services sector and community owners, such as the C.A.S.H. Lending Program from 21st Mortgage Corp., were highlighted and generated a significant interest on the part of the community owners. Again, this ability to fill communities with new residents and new homes is vitally important in maintaining the viability of land-lease communities.

Yet the meeting was not without some points of debate.

There was continuing concern voiced over how financial analysts and investors valuate land-lease communities, with many community owners encouraging analysts and investors to rethink their valuation formulas and approaches. While this “friction” is not ideal, the point is that this issue was openly discussed and methods for resolving it are “on the table.” Such open communication and debate are the proper way to creating valuation methods that serve both the investors’ and owners’ interest.

All of these meeting themes – even the need for ongoing dialogue – reinforce the positive outlook for our industry that I hear and see every day, both from our industry colleagues and from people interested in being part of our industry renewal.

Land-lease manufactured home communities are critically important to the residents who live and depend of them for a “quality-of-life” hard to find elsewhere in today’s housing marketplace, as well as to the owners and operators who have invested so much time, energy and resources to build and maintain their communities.

It is genuinely encouraging to see and hear that all forces within the communities sector are moving in the right direction, looking at the future with confidence and innovation. Such sentiments bode well for both the communities sector and the manufactured housing industry at large. ##

richard-dick-jennison-ceo-mhi-1-posted-industry-voices-mhpronews.com-mhmarketing-sales-management-75pxl-75pxl-Richard Jennison is President and CEO of the Manufactured Housing Institute (MHI). He can be contacted directly at (703) 558-0678 or visit www.manufacturedhousing.org.