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Posts Tagged ‘Don Westphal’

Community Owners! MHC Lessons Learned

January 8th, 2014 No comments

Join your peers in the MHC world for an exciting hour to learn real life proven methods of how to improve your land lease communities Bottom Line Performance! Get tips from seasoned professionals who have profited in large, medium and small Manufactured Home Community (MHC) operations.

This is a program you will not want to miss.

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The panel discussion will be moderated by Ross Kinzler, Executive Director of the Wisconsin Housing Alliance. Ross has over 25 years of experience in the Manufactured Housing Industry. He has been active at both the national and state levels. He is a founding member and past Chairman of the Manufactured Housing Educational Institute. Ross currently serves on the Executive Committee and Board of the RV/MH Hall of Fame. In addition, Ross has taken on many leadership roles industry wide and has served on numerous boards and committees dealing with issues facing MH communities.

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Among those in our three person panel is Tammy Fonk, an Associate with the CBRE MH/RV National Group. Tammy was born and raised in the MH industry with two family owned communities. She operated the family owned company's sales and marketing business as well as having an active role in day to day community operations and resident relations. As a member of the MHRV Team, Tammy now works closely with public and private investors on building business relations and opportunities to enhance the Manufactured Housing Industry as well as the RV Resort and Marina properties in North America. Tammy works with owners and buyers of small, medium and larger communities in addition to representing large portfolio owners.

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The panel also includes Don Westphal President of Don C. Westphal & Associates. Don has over 40 years of experience of working in; community conceptual planning, master site design and landscape architectural design for land lease communities. Don has represented developers and owners of communities from concept plan approval all the way through final construction. He also works with owners on Community Imaging and on Marketing Plans for communities. The communities have ranged in size from a small number of home sites to those with over 500 sites. Don was featured in this interview, A Cup of Coffee with…Don Westphal.

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The third panel member is Richard (Rick) Rand, President of Great Value Homes, Inc. Rick has over 33 years of experience in the manufactured housing industry. GVH is an acquisition, development and property management firm specializing in multiple aspects of the Manufactured Housing Industry. The Company currently operates 6 Manufactured Housing Communities and is also a distributor of Manufactured Homes sold in the communities.

In addition, GVH acts as a broker for the resale of existing manufactured homes for residents who reside in the land lease communities the Company manages. Richard also acts as a consultant to institutional investment and private firms on various aspects of the Manufactured Home Industry.

Rick was founder and President of Asset Development Group, Inc. and its affiliate, Home Source One, LLC. From 1984 time until his departure in 2004, he grew the company to the 25th largest owner of manufactured housing communities in the country. During his tenure at Asset Development Group, Inc. Rick managed all aspects of the enterprise. He was responsible for all of the Company's property acquisitions and requisite financing. From the Company's inception, he oversaw the staffing and training of the ADG/HSO employees and management team. In addition, Rick was responsible for the planning and development of over 2,500 new manufactured homes sites that were both additions to existing communities and new green field development.

Rick is featured in this exclusive interview, A Cup of Coffee with…Rick Rand.

The Louisville Seminars are one of the most popular draws for attendees to the show.

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Come Join us at the 2014 Louisville Manufactured Housing Show! The Show was the best attended event in all of Manufactured Housing in 2013. Most industry members can attend free, learn more at the link above, and learn more about the other valuable seminars available for industry members at this link. ##

rick-rand-great-value-homes-manufactured-home-pro-news-industry-voices-guest-blog-.pngRichard J. Rand
President
Great Value Homes, Inc.
9458 N. Fairway Drive
Milwaukee, WI 53217-1321
414-352-3855
414-352-3631 (fax)
414-870-9000 (cell)
RickRand@gvhinc.net

Back to the Future Mobile Home Cartoon

July 22nd, 2013 No comments

In 1964,  while doing research for my master’s thesis on Manufactured Housing  community design at the University of Illinois I came across this cartoon in an architecture cartoon book, ‘The Last Lath.’ 

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It’s amazing how ahead of their times many cartoonists are.  In the 1970’s the Mobile Home Manufacturer’s Association  sponsored the study entitled ‘New Housing Systems,’ a similar idea of placing Mobile Home modules in egg crate type superstructures.

don-westphal-posted-on-mhpronews-com.jpgPost Submitted by
Don Westphal
Donald C. Westphal, Associates
71 North Livernois Ave.
Rochester Hills, MI 48307
PH: 248-651-5518
Fax: 248-651-0450

Update on “FEMA In-Community Housing Relief”

June 10th, 2011 No comments

Editor’s Note: Spencer Roane is keeping us updated on the task force behind using manufactured homes as a part of post-tornado solutions to housing.

Tony and Catherine,

Here’s a note which we sent to FEMA, GEMA (Georgia counterpart), and various others with whom we hope to work on the idea of using vacant land lease community sites for disaster relief. It may also serve as an update for your readers.

From the time of David Roden’s first report here on May 7 – Manufactured Homes Could Be Part of Post-Tornado Solution in Georgia – our task force has continued to pursue the use of manufactured housing as an option in disaster situations. We are currently working to schedule a meeting of the Georgia Disaster Housing Task Force to explore issues of common interest. In the meantime, allow me to identify the players in this effort at this juncture:

The Georgia Manufactured Housing Association (GMHA) represents the interests of all segments of manufactured housing in Georgia, including manufacturers, transporters, retailers, communities, lenders and suppliers. Jay Hamilton is our executive director. He is new to the position, but has extensive experience in the industry. His office phone is 770-955-4522. David Roden is a community owner (CO) and active member of GMHA. Steve Case and Spencer Roane are also community owners who serve as community representatives on the GMHA board.

Our national organization is Manufactured Housing Institute (MHI) in Washington, DC. Thayer Long is president. MHI formed a task force to work with FEMA on the design of MHs for disaster relief and to advance the concept of placing disaster relief homes in land lease communities (LLCs, aka mobile home parks). Lois Starkey is the primary contact at MHI for this program. Spencer serves as one of several community owners on the MHI task force. Several members of that task force attended the “Industry Day” Seminar with FEMA personnel in Washington DC on June 7. We will learn more about that meeting next week.

David volunteered in the cleanup effort after the April tornadoes struck Georgia and Alabama and subsequently proposed that MHs be located on vacant lots in LLCs for use by disaster victims. Since then he and Spencer have been exploring that concept with MHI, GMHA, FEMA, GEMA, and community owners across the country. Several relatively recent developments in our industry have come together to make this more feasible than ever:

• Most LLCs have 5-15% vacancy rates, mainly as a result of the economic slowdown and the same finance meltdown that affected conventional housing. “Best guess” at this point is that there are about 200,000 vacant LLC lots across the country.
• As COs have sought to fill vacant lots with new MHs, many manufacturers have begun building “Community Series” homes (CSHs). George Allen and Don Westphal have worked closely with Business Development Managers (BDMs) with most manufacturers to develop this concept. These are generally lower priced, single-section, usually 16’ wide by 70-80’ long, 3 Br 2 Ba, vinyl sided, shingle roof, with attractive exterior and interior features. INSERT PHOTOS OF TWO CSH HOMES. The cost of these attractive, functional homes is about $25,000, delivered to the LLC. Setup, utility connections, A/C, skirting, and decks add about $10,000 more to the cost.

 

Community Series Home 1

 

Community Series Home 2

 

• To provide quick and efficient support to disaster victims, a database of available home sites which are in close proximity to a disaster is a necessity. Several alternatives exist in Georgia and elsewhere:
• The Community Attributes System (CAS) was developed as a joint effort between MHI and Datacomp, which also owns the Internet marketing site “MH Village.” Dan Rinzema is president of Datacomp. Although the database contains approximately 40,000 land lease communities (LLCs) across the country, much of the information is outdated. The website is www.mhicas.org.
• We just learned of another database which serves Georgia and 29 other states. The Georgia service is Georgia Housing Search.Org.  We understand that it currently contains about 170,000 rental listings, including manufactured homes, LLC lots, site-built houses, and apartments, and experiences 8,000 – 9,000 searches per day for available rentals. The parent non-profit organization is www.socialserve.com. The services are apparently funded by state or federal agencies and are free to landlords and prospective tenants. We’re still collecting information on both.
• Some real estate brokers and agents who specialize in LLCs have surveyed many LLCs in states in which they broker properties. Max Baker, a GMHA member and agent with Marcus & Millichap, recently compiled a database of about 900 LLCs in Georgia ranging in size from a few lots to about 500. We know there are others elsewhere with similar LLC data who are willing to participate in this disaster housing relief effort.

Since CSH homes are compatible with other homes in LLCs, COs would be glad to have them moved into their LLCs for disaster relief, provided the CO screens the new resident as he/she would any other resident. Also, since COs want homes to remain in the LLC, they would be willing to purchase the MH after FEMA/GEMA use. This would seem to be an efficient, cost-effective “exit strategy” for FEMA since the homes would not have to be moved to a storage facility, rehabbed, and stored for the next emergency.

We welcome the opportunity to work with GEMA, FEMA and others to implement this program. We are planning a meeting of about 100 COs in the Atlanta area in mid-October and would be glad to have someone from GEMA and/or FEMA discuss this program at that meeting. We also encourage FEMA to contact George Allen who holds an annual meeting (Roundtable) of COs across the country in mid-September. This year’s meeting will be in San Antonio, Texas. It would be an excellent means of publicizing this program on a national basis. # #

David Roden, davidroden@yahoo.com, 423-760-4819
Spencer Roane, spencer@roane.com, cell ph. 678-428-0212

Why is Louisville so Important?

December 14th, 2010 No comments

Until only in recent years, the heartland of America has been the center of the market for low and moderate income families who have a special fondness for manufactured housing as a viable alternative to less affordable site-built housing.

Photo from Louisville Manufactured Housing Show

From the Northern reaches of America’s breadbasket in the Dakotas, Wisconsin and Minnesota to the south-central states of Kentucky and Tennessee, with strong central Midwestern states representation by Illinois, Indiana, Ohio and Michigan, manufactured housing has appealed to both urban and rural home buyers; this in spite of the many myths about wind safety aspects of factory built homes. Some of our finest retirement communities have been built around many Midwestern urban areas, such as Chicago, Detroit and Michiana. So-called modular homes built to the wide-ranging, ill-defined state codes, hasn’t had the impact here as they have in Northeastern, New England and Mid-Atlantic States.

Is it the affordability? Is it the prices? Is it the home designs? Or is it just the relative ease with which so many Mid-American families find manufactured housing a good value? I guess only an expensive survey will tell, but who cares?

Photo from Louisville Manufactured Housing Show

For many years running, the most successful of showcases for our uniquely American form of housing in mid-Western markets has been the Louisville Show. Coordinated by Showays’ Dennis Hill, it has a reputation for not only putting on a great physical display of the latest in home designs by top manufacturers, but it also provides the many attendees with a wide range of products and services that support these unique homes, ranging from the latest in home financing options and home insurance, to new innovative products for safely installing homes, accessories to supplement the homes, and the latest in insurance, wholesale and retail financing programs.

The show is popular not only with retailers and developers, but with their staffs, installers, salespersons, and suppliers. The introduction of many new innovative concepts in HUD code and Modular homes have started trends in the industry that are prevalent today. A highlight of the show is the many seminars and industry speakers bringing timely subjects to the industry.

January’s 2011 show will also offer insightful seminars that can help you grow your business or address specific needs. In addition to the many homes and booths, the conference speakers will share their decades of experience for those who attend.

  • George Allen will be presenting his “Ah Ha! Oh, No” formula for calculating the ideal pricing of homes and site for long term success.
  • Ken Rishel will be presenting a must-attend topic for many who are looking for new sources for chattel financing. He should call it, “Yes, you can!” with captive finance. But whatever the title, it is good material that every community owner needs to hear, and many retailers should listen to as well.
  • Don Westphal has become the go-to guy on the topic of Community Series Homes as well as being the stand-out man when it comes to development or redevelopment of a community.
  • Bob Stovall and L.A. ‘Tony’ Kovach of MHMSM.com fame will be presenting their marketing magic ideas for driving traffic to your retail or community locations. Check out their “Dominate Your Local Market!” presentation. I saw Tony’s talk on a similar theme in Phoenix, and gave him a 10 out of 10.
  • Finally, I will be presenting an intro on site and an off-site presentation on how you can get manufactured housing community financing or refinancing – yes, even in today’s more challenging lending environment. ‘Tony’ Kovach will act as moderator for this off-site event, with Bedford Lending being present to help with a little-known, but very valuable FHA 207m private lender loan guarantee program. Learn more or sign up for that seminar at this link. This important seminar is to be held for from 1:00 to 5:00 p.m. the afternoon of Thursday Jan 13th at the nearby Louisville Crown Plaza hotel, which is adjacent to the Exposition Grounds, and is easily accessed by car or the shows’ internal transportation system.
Photo from Louisville Manufactured Housing Show

More than ever before, the MH industry needs to gather up our resources, spruce up our thinking and light up our resolve to bring new life to a waiting American public. With all our Nation’s problems associated with high unemployment and large numbers of foreclosures, manufactured housing homes look even better than before as a real, viable alternative to more expensive site-built homes. New financing programs like the FHA Title I program, existing programs like the FHA 207m community financing program, and green home building options being offered by some manufacturers are concrete proof of our commitment to the general public in bringing safe, affordable, functional housing to Americans. There is an energy and opportunities aplenty to learn at a manufactured housing show that you simply can’t get any other way.

And it will all start in 2011 with the Louisville Show. I’ll be there, and I hope to see you there too!

Editor’s Note: Photos of the 2006 Louisville Show by Edward ‘Eddie’ Hicks

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By Eddie Hicks
Consultants Resource Group
Lic. RE Broker, Lic. Mortgage Broker
(813) 661-5901 Office
(888) 264-6472 Toll Free
www.mobilehomepark.com/
www.factorybuilthome.com/
www.Interlokhome.com/

FHA207(m) Loans for M/H Land Lease Communities Seminar