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Posts Tagged ‘Dennis Hill’

Why Retailers and Community Operators should go to Tunica!

March 19th, 2014 No comments

As I read the digital 2014 Tunica Show brochure and business building and profit protecting seminar line up, it became crystal clear why Retailers and Community Owner/Operators ought to be in Tunica next Wednesday morning through Friday at noon (March 26-28)!

Retailers and Communities can get free:

  • Networking with your peers,
  • Compare Manufacturers side by side, over 80 homes will be on display!
  • Compare products and services needed by your business side by side,
  • Get the latest on Manufactured Home Lending available TODAY, from all the major lenders all under one roof.
  • Get expert guidance on Commercial Lending on MH Communities,
  • Get marketing and sales tips in the Dominate Your Local Market 2.0 Seminar, featuring manufactured housing marketing and sales veteran, L. A. “Tony” Kovach.
  • Compare CRM products in a free panel discussion with Scott Stroud and myself, and learn why they are a key to growing your sales in 2014 and beyond.
  • Get success tips on MH Communities (MHCs) from pros with successful firms who know!

Let me give you a quick snapshot of the last bullet point above, which will provide the reasons you need to grab your business cards, and have your photo ID so you can enter the Tunica Show, free!

In the last decade, as the numbers of retailers and shipments declined, manufactured home communities (MHC) have of necessity become on-site-home leasing and selling operations.

Communities have always had to do the types of services and duties that developers and multi-family operations have provided in the conventional housing world.

Tunica has become a magnet in recent years, attracting more communities as well as more retailers than in prior years.

Here is the line up of on the panel for MHC Lessons Learned, to be held Thursday, 10:00 AM – 10:55 AM on March 27th.

Success Tips from Manufactured Home Community Owners & Executives!

For anyone in or thinking about getting into the land-lease community business, this panel discussion is for you! Hear practical tips from community operators that can help you operate your community more professionally and profitably.

jenny-hodge-national-coummunities-council-ncc-industry-voices-manufactured-housing-pro-news

Jenny Hodge, Vice President of the National Communities Council (NCC), will be your panel moderator.

You can learn more about Jenny in this month's MHProNews exclusive interview A Cup of Coffee with…Jenny Hodge.

tammy-fonk-8-2013-cbre-posted-mhpronews-industryvoices

Among those on the three person MHC panel is Tammy Fonk, an Associate with the CBRE MH/RV National Group. Tammy was born and raised in the MH industry with two family owned communities. She operated the family owned company's sales and marketing business as well as having an active role in day to day community operations and resident relations. As a member of the MHRV Team, Tammy now works closely with public and private investors on building business relations and opportunities to enhance the Manufactured Housing Industry as well as the RV Resort and Marina properties in North America. Tammy works with owners and buyers of small, medium and larger communities in addition to representing large portfolio owners.

maria-horton-newport-pacific-capital-posted-industry-voices-manufactured-housing-pro-news-com

Maria Horton is a regional manager with West Coast powerhouse, Newport Pacific. Maria's bio is linked here, but having met her, let me tell you what her resume doesn't say. This is a warm, delightful engaging professional! You will love to hear here insights and experiences on this panel discussion.

rick-rand-great-value-homes-l-sam-zell-equity-lifestyle-properties-els-chair ... layton-clayton-bank-chairman-industry-voices-manufactured-home-pro-news

Rick Rand (l), Sam Zell (c), Jim Clayton (r)

Last and not least, is Rick Rand, who made quite a stir recently with this guest column. Rick was the subject of another MHProNews.com interview, A Cup of Coffee with…Rick Rand.

If online registration for the Tunica Show is closed by the time you read this, don't worry! You can bring your business card and a photo ID, retailers, communities, builder-developers, realtors and installers will be able to sign up at the door, free with those credentials!

Let me close with a tip of the hat to L. A. Tony Kovach. Dennis Hill recently gave Tony quite the well deserved public shout-out, for his key role in the come back of the Louisville Manufactured Housing Show.

Community Operations executive Ted Gross, with Continental Communities praised his session as being the best marketing presentation he had seen since coming into the MHC business.

We've worked with Tony about 90 days now, and let me tell you from first hand experience his deep passion for the MH Industry.

Tony cares about the success of people, operations and loves to see happy consumers enjoying our product.

I don't personally know of anyone who gives more time away for the benefit of the industry.

Tony's consulting and banner ads have helped our company's growth and presence in MH significantly! On MHProNews, he brings out the articles, experts and tackles the topics others shy away from, and is a friendly, peace loving professional and family man.

When you think about it, Tony's efforts to inspire our industry to do more and grow at shows like Louisville and Tunica are part of the rising tide of sales in our industry. You may or may not know it yet, but he makes you money just by being here and spreading the good word about our industry on sites like ManufacturedHomeLivingNews.com and here on MHProNews.com.

These are among the reasons why I'll be voting for him as MHI Supplier of the Year, and I hope others that read this will consider doing the same.

We will be at booth 13H in Harrah's Convention Hall. Change your plans! Make your travel arrangements! Fly, drive or hitch a ride, but we hope to see you in Tunica for the 2014 Tunica Manufactured Housing Show! ##

brad-nelms-coo-manufactured-homes-com-posted-mhpronews-comBrad Nelms
COO
ManufacturedHomes.com

Kudos on 2014 Louisville Show

January 28th, 2014 No comments

Louisville-logo-2014-334x166

1/28/2014 

 

Tony,

The attached information represents the trend line of show attendees for Builder/Developers, Retailers, Installers and Community Managers. As you will note we had a nice increase at this year's show. This in great part had to do with the fact that you did a remarkable job in assisting us with promoting the 2014 show.

Louisville-show-2014

In addition, we would like to complement you on the phenomenal job you did in managing the seminar programming. The seminars were well attended and well received by everyone who attended the show and went to the seminars.

We appreciate your continued assistance and support for the Louisville Housing Show.

l-a-tony-kovach-left-dennis-hill-showways-unlimited-right-posted-masthead-blog-mhpronews-com-louisville-manufactured-housing-show-.pnDennis Hill
Show Ways Unlimited
800 Old Roswell Lake Pkwy
Suite 140
Roswell, GA 30076

770-587-3350

 

Photo: Dennis Hill (r), L. A. “Tony” Kovach (l).

(Editor's Note, the show totals also include over 700 exhibitors, a final tally will be provided. So over 2260 total professionals were at the KEC for the 2014 Louisville Manufactured Home Show, even during the “worst winter in 20 years,” see report linked here, which also clearly states that the show is a matter of team work. One of the number of kind words of feedback from attendees on the seminars are linked here.)

Getting Results

May 9th, 2012 No comments

Every business professional wants better results. In 30 years of working with companies – many in the factory-built and log housing arenas – I've yet to see a client or prospect say, "We want to sell less and lose more money next year." That would be absurd, the CEO would be replaced or a mental institution would be called for such top leadership thinking. Business people want to grow results, period.

The question then becomes how do we get results? What are the things we must do differently to achieve our organizational targets? Who do I have to involve to get my goals done? What are the costs? What are the potential rewards? What are the risks? And so on.

I attended the informational/educational seminars at the Louisville Manufactured Housing Show last January. The array of practical business building topics was a solid. I didn't hear anyone say, gee I wish I had not come. Yet it rained all day on day one of the show, and snowed on day two. Nearly 1100 attendees from manufactured home retailing, land-lease communities, developing and installation were there, along with hundreds more who came to engage those professionals with their products and services. People drove or flew in from many parts of the country. Homes were sold. Products and services engaged.

It was a fine example of everyone involved winning.

Knowledge is power. Goal and solution orientation. A willingness to adapt to be more successful. These are among the keys to success.

Certainly Dennis Hill's office does a great job of organizing and running events like the Louisville Show. But let's not forget the role that Tony Kovach and the MHProNews team played, because certainly the Midwest Manufactured Housing Federation (MMHF) member state executives didn't forget their role. I've seen the positive comments on Tony's linked in profile from those execs. I've listened to people acknowledging his work on this trade media website.

For 2.5 years, Tony's MHProNews (MHMSM.com) online trade media website has gotten results for the Industry and his clients. Award winning retailer Doug Gorman said Tony is one of the best go to guys in the Industry. Hall of Fame award winning Dennis Hill and the MMHF execs have applauded Kovach's work. The seminars at the Louisville Show were all organized by Tony. I also sat in this year on a some training sessions on marketing and sales that Tony was doing for some retailers via webinar. The material was terrific, but more important, the client company was getting results.

Tony has been exploring ways we could deliver more training to more companies and their team members. I'm told that various states are keenly aware of the need and thirst for business building education. Tony will be at the Texas Manufactured Housing Association's (TMHA) event on August 19-21, presenting on How to Get More Customers with Cash or Good Credit. Now I imagine that many readers aren't in Texas, but would like to have quality business building information and training by multiple professionals like Tony and others. Well, I've been throwing out ideas to get it done Tony. A plan is being formed. When Tony gets involved in a plan, factory built housing pros should take note and listen. But before talking about the plan, a survey of the landscape is in order.

I've watched and worked with companies in this great industry for decades. What has often baffled me is that some things just don't seem to change. Some of the same old things keep plaguing manufactured housing.

For example, the subject of tornadoes.

How many times do we have to hear from the weather man that if you 'live in a 'mobile home,' you better run for cover or you may die.' Crawl into a ditch if you have to, but leave that mobile home.'

Isn't it beyond odd to tell people living in manufactured housing that they are safer outside then inside in a windowless room, say a bath or closet? Haven't these same TV weather men shown us video footage of cars and tractor trailers being carried up by the winds? Haven't they shown us photos and videos of leveled houses – and I mean conventional site built buildings – where the people inside we're carried off by those winds? Do they really believe that you are safer outside in a ditch, waiting to get sucked up by the winds than inside?

That's Absurd! But it has gone on for decades! Why? Because there needs to be a systematic approach by the Industry to solving the problem, that's why. If you don't like the results, you have to do something different.

With state association budgets at record lows in too many cases, there is only so much an association executive can do, their plates are full. But what can be done is to form a task force in every state to reply to the media – on behalf of the Association and it's members and under the guidance of the Association – to answer each and every time that negative news happens.

But what answer should be made that would help manufactured housing? What should the goal of such a task force be?

Glad you asked.

Every piece of bad news is an opportunity to engage the media and turn it into an opportunity for free – and positive – publicity. Hollywood stars have the mantra, there is no bad publicity. The very biggest companies turn negative news into a positive, all by engaging the media. They have the budgets for it, but guess what? If you start to turn media lemons into lemonade on topics like tornadoes and manufactured homes, you will sell more homes and you will have the bigger budgets too.

I've been talking with Tony about having a mix of online training and live events. The online events could be started in short order. They could tackle topics like engaging the media successfully, something Tony and others in this industry can talk about first hand.

We could do management, marketing, sales and other subjects online too. Ways to build your business without even leaving your desk, just an internet connected PC, laptop or tablet computer and a good telephone line.

I've been nudging Tony Kovach on this training and event topic for some time now. Because we need someone like him that can get the word out, and provide the promotion and audience we would need, and can connect with the various states that would want this for their members.

Think about this. How would you like your business to double in the next year? How many customers and sales are you missing that you ought to be closing?

i read what Tony Kovach writes, and MHMSM.com (MHProNews.com) has gone from 10,000 page views a month on this site two and a half years ago when he launched to over 800,000 page views from last month. Do the math, and you'll see that its is 8000% growth in 2.5 years. Doug Gorman, Dennis Hill and others are right. Tony gets results!

And that power can get you results too.

Watch for updates. Get involved. Don't let old patterns trap you. We could start with a topic like how to change negative tornado stories into positive publicity in YOUR state or market. We could start with a topic like change management, something I do. We can cover those or a vast array of topics from your favorite speakers and writers, because MHProNews.com has the platform and audience.

That audience is made up of smart business people like you. When you read this far, it is because you are ready to get results.##

Post by
Tim Connor, CSP
tel:704-895-1230
tim@timconnor.com

Why is Louisville so Important?

December 14th, 2010 No comments

Until only in recent years, the heartland of America has been the center of the market for low and moderate income families who have a special fondness for manufactured housing as a viable alternative to less affordable site-built housing.

Photo from Louisville Manufactured Housing Show

From the Northern reaches of America’s breadbasket in the Dakotas, Wisconsin and Minnesota to the south-central states of Kentucky and Tennessee, with strong central Midwestern states representation by Illinois, Indiana, Ohio and Michigan, manufactured housing has appealed to both urban and rural home buyers; this in spite of the many myths about wind safety aspects of factory built homes. Some of our finest retirement communities have been built around many Midwestern urban areas, such as Chicago, Detroit and Michiana. So-called modular homes built to the wide-ranging, ill-defined state codes, hasn’t had the impact here as they have in Northeastern, New England and Mid-Atlantic States.

Is it the affordability? Is it the prices? Is it the home designs? Or is it just the relative ease with which so many Mid-American families find manufactured housing a good value? I guess only an expensive survey will tell, but who cares?

Photo from Louisville Manufactured Housing Show

For many years running, the most successful of showcases for our uniquely American form of housing in mid-Western markets has been the Louisville Show. Coordinated by Showays’ Dennis Hill, it has a reputation for not only putting on a great physical display of the latest in home designs by top manufacturers, but it also provides the many attendees with a wide range of products and services that support these unique homes, ranging from the latest in home financing options and home insurance, to new innovative products for safely installing homes, accessories to supplement the homes, and the latest in insurance, wholesale and retail financing programs.

The show is popular not only with retailers and developers, but with their staffs, installers, salespersons, and suppliers. The introduction of many new innovative concepts in HUD code and Modular homes have started trends in the industry that are prevalent today. A highlight of the show is the many seminars and industry speakers bringing timely subjects to the industry.

January’s 2011 show will also offer insightful seminars that can help you grow your business or address specific needs. In addition to the many homes and booths, the conference speakers will share their decades of experience for those who attend.

  • George Allen will be presenting his “Ah Ha! Oh, No” formula for calculating the ideal pricing of homes and site for long term success.
  • Ken Rishel will be presenting a must-attend topic for many who are looking for new sources for chattel financing. He should call it, “Yes, you can!” with captive finance. But whatever the title, it is good material that every community owner needs to hear, and many retailers should listen to as well.
  • Don Westphal has become the go-to guy on the topic of Community Series Homes as well as being the stand-out man when it comes to development or redevelopment of a community.
  • Bob Stovall and L.A. ‘Tony’ Kovach of MHMSM.com fame will be presenting their marketing magic ideas for driving traffic to your retail or community locations. Check out their “Dominate Your Local Market!” presentation. I saw Tony’s talk on a similar theme in Phoenix, and gave him a 10 out of 10.
  • Finally, I will be presenting an intro on site and an off-site presentation on how you can get manufactured housing community financing or refinancing – yes, even in today’s more challenging lending environment. ‘Tony’ Kovach will act as moderator for this off-site event, with Bedford Lending being present to help with a little-known, but very valuable FHA 207m private lender loan guarantee program. Learn more or sign up for that seminar at this link. This important seminar is to be held for from 1:00 to 5:00 p.m. the afternoon of Thursday Jan 13th at the nearby Louisville Crown Plaza hotel, which is adjacent to the Exposition Grounds, and is easily accessed by car or the shows’ internal transportation system.
Photo from Louisville Manufactured Housing Show

More than ever before, the MH industry needs to gather up our resources, spruce up our thinking and light up our resolve to bring new life to a waiting American public. With all our Nation’s problems associated with high unemployment and large numbers of foreclosures, manufactured housing homes look even better than before as a real, viable alternative to more expensive site-built homes. New financing programs like the FHA Title I program, existing programs like the FHA 207m community financing program, and green home building options being offered by some manufacturers are concrete proof of our commitment to the general public in bringing safe, affordable, functional housing to Americans. There is an energy and opportunities aplenty to learn at a manufactured housing show that you simply can’t get any other way.

And it will all start in 2011 with the Louisville Show. I’ll be there, and I hope to see you there too!

Editor’s Note: Photos of the 2006 Louisville Show by Edward ‘Eddie’ Hicks

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By Eddie Hicks
Consultants Resource Group
Lic. RE Broker, Lic. Mortgage Broker
(813) 661-5901 Office
(888) 264-6472 Toll Free
www.mobilehomepark.com/
www.factorybuilthome.com/
www.Interlokhome.com/

FHA207(m) Loans for M/H Land Lease Communities Seminar

The Louisville Show is a Must Attend Event

December 1st, 2010 No comments

Louisville Manufactured Housing Show - January 12-14, 2011The Louisville Show is rich in history and tradition, and for many of us, memories of times gone by. For some, that would be reason enough to attend, because they see the Show as important and worthy of support as an industry statement of who and what we are. This show has chronicled our history and progress from 8′ wide “wobble boxes” to 32′-wide HUD Codes that are structurally superior to most site built housing.

Others need much more to take the time and money to make the trek to Louisville. For them, the Show offers a chance to network with others in the industry and learn things they don’t know that could affect their choices and decisions in their businesses. In the past, much of this has been informal, but now Dennis Hill has stepped it up, and garnered experts to put on seminars and workshops on a variety of subjects vital to those planning on staying in the industry, at no charge to the attendees of the Show. These seminars are reason enough for community owners and retailers to attend.

The seminars are just the beginning, however. The Show is, as it should be, the biggest and best place to gather information about the new homes and products that are available. It is amazing how many retailers and community owners think they know what’s out there, that actually don’t know about products and homes they should be considering. This is the place to discuss why levers on doors, wider doorways and halls, and taller toilets can significantly increase sales when marketed properly. This is the place to learn about selling brand new homes into a community for $32,000.00 and still have a real profit of $5,000 or more.

It is the place to learn about the latest trends in financing from Title I, to low interest loans to A credit borrowers, to the burgeoning new opportunity that owner assisted captive finance presents. It is a place to learn about new trends in set-up and installation, from skirting to lower perimeter enclosures as well as marketing techniques to generate more foot traffic.

The Show also offers the opportunity to catch up with old friends and meet new ones. It also creates a venue to relax after hours with others who appreciate Roger Miller’s “King of the Road” at places like Howl at the Moon, or for industry rich conversation over dinner at the Brown Hotel. What more in the way of reasons does one need to be there?

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Ken Rishel of Rishel Consulting Group and Precision Capital Funding is the industry-acknowledged expert on owner assisted chattel financing. In addition, he was a highly successful community retailer and community owner, as well as working with an outside lender during their growth to a national force in manufactured housing. He has been on the Board of Directors of two state associations, was appointed by the Governor to serve as the first chairman of the State of Illinois Manufactured Housing Quality Assurance Board, and is a nationally recognized and sought speaker within the manufactured housing industry. He serves on the MHI Task Force on Dodd-Frank, and his company was the MHI winner of the 2010 Service Supplier of the Year Award. He is also the author of the Chattel Finance Newsletter, which has over 9,000 subscribers.

Information on the Louisville Manufactured Housing Show is available here.

IMHA-RVIC News regarding the status of the Louisville Show

October 9th, 2010 9 comments

IMHA-RVIC logo

Please see the message below from the Midwest Manufactured Housing Federation regarding the status of the Louisville Show. We encourage all IMHA members to support this event.


As a part of the manufactured housing industry, you know how tough business conditions have been for the last several years. These same business conditions have taken a toll on the Louisville Manufactured Housing Show, reducing the number of show homes in 2009 and forcing its cancellation in 2010. As caretakers of this industry event, we’re doing everything possible to make sure it happens successfully in 2011 but we need your support to renew this tradition.

Maybe you’re a manufacturer who can take one home to the show. Maybe you’re already taking two homes but can take one more. Maybe you’re a supplier who has not yet committed to the show. Please call Dennis Hill at 770-587-3350 and make that commitment today! Maybe you’re a retailer or community owner who can call your manufacturers and tell them you hope to see their products at the show. Let your suppliers know you’ll be in Louisville in January. Maybe you can even make arrangements to purchase one of the show homes.

We’ve cut expenses by eliminating set management fees and reimbursements to the Midwest Federation members and have revamped the advertising campaign. With 7 manufacturers, 20 floors and 45 booths already committed we’re just 6 floors away from being able to finalize our contracts to make the 2011 show a reality.

We are quickly running out of time to get these final commitments. Everyone has a part in making this event happen, and with the support of the industry it will happen. Please do your part to support the Louisville show and plan on being there in January.


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