Posts Tagged ‘CNBC’

Getting Zuckered! Lessons Learned.

June 6th, 2012 No comments

(Editor's note: in every monthly issue of our Featured Articles, 6-12+ articles we receive are not published – at least at that time – for a variety of reasons, including logistical ones. That is what happened to this article for June. But when the following news item linked below about Facebook came up, we felt this article was worth sharing on Industry Voices, our thanks to MB, please enjoy.

The handwriting was on the wall when Warren Buffett said – before Facebook's (FB) over-hyped IPO – that he wasn't going to buy; certainly not at the start. GM had just pulled 10 million in annual ads on the FB site. FBs own public offering statements indicated that the advertising model was not working yet as planned. Some experts think the true value of FB might be under ten dollars a share, not in the thirties. But some buy into hype. It had less to do with NASDAQ's errors – as serious as those were – than the simple fact that FB was overpriced.

But what's undervalued?

Manufactured housing.


Failure to properly promote! The failure to create millions of Raving Fans!

The proof is hidden in the FB experience.

The hype about FB came in part as a result of millions of raving fans.

You have tens of millions of potential customers today and tens of millions more tomorrow for manufactured housing. Those Manufactured HomeOwners have to become believers. MH Owners have to be so happy, that friends tell friends, and then businesses like yours grows like crazy.

What are you going to do about it? ##

Posted for
Michael Barnabas

Community Owner to Community Owners and others in Manufactured Housing Business

February 17th, 2012 1 comment
My purpose in writing this column to you is this:
1. To encourage MH factories to work more closely with Community Owners
2. To furnish research on the "Boomer Market" which is here now.
According to some Industry estimates, there are 250,000 or more empty lots in our communities across the country at this time. Empty lots mean that our infrastructure is ready to accept a new home today. Community owners across the nation are doing things to bring in new residents that we have never done before or used to do years ago. If the truth is told, we have become smarter and run our businesses leaner than before. Probably much like the manufacturing industry of our home products.
I have gathered some research which I'd like to take a few minutes and share with you.
First, let's admit that things are bad for not only our industry but for everyone. But since we are related to housing let's talk about it. As the joke goes, it's so bad (how bad is it 😉 that in Beverly Hills California there are 180 homes that are being foreclosed on by the lenders of those homes. Residents there are making a business decision to walk away from their loans that are more than the home is currently worth. This sounds familiar, don't it? It's not that they can't make the payments, they just don't want to anymore.
According to, Georgia has the 4th highest rate of foreclosure in the nation or 1 home in every 355. Arizona, Calif. and Nevada are #1 with 1 in every 115 in foreclosure. RealtyTrac projects foreclosures will rise 25% this year to 1,000,000+ homes. Last year lenders took back 894,000 homes.
You can make your own judgement of why this happened or about whom to blame. Either way, it's not going to change a thing. Maybe we all are to blame in part for actions in our industry and what some did in the 90's or more recently. I certainly made some mistakes in my own small business I wish I could do over.
We know our own industry has had sizable numbers of repo's and new home sales in past years. When you look at the projected number of site built homes to be foreclosed on this year alone, it's a huge housing hole that must be filled. I believe our industry can fill this hole if we wanted to and planned to do so.
Now for some facts on the "Boomer Market."
The U.S. Census Bureau defines the Baby Boomers as those born between January 1st, 1946 and Dec. 31, 1964. On Jan. 1st 2011, the first of 77 million boomers began retirement age and will continue at the rate of 10,000 a day for the next 19 years. Let me repeat – 10,000 people a day – will reach retirement age for 19 years. This represents about 20% of the US population.
Along with this staggering fact comes this research that is not so good for many retirees.
David Zuckerman of Zuckerman Capital Management says that "the financial reality for most of the boomer population is that funding retirement will be much more difficult than they anticipated. Social Security was never designed to cover the cost of living for such a long period. When Social Security was designed, life expectancies were such that the system was to provide extra income in just the last few years of life. The elderly are living longer and the cost of health care is rising dramatically, making it very expensive to retire."
Persons who are retiring at 62-65 can now expect to live another 20 years.
One survey reported that 36% of those surveyed said they don't contribute anything at all to retirement savings.
35% of Americans already over the age of 65 rely almost entirely on Social Security payments alone.
In 1950 there were 16 US workers for every retired person. In 2010, only 3.3 persons were working for every retired person.
According to a recent America Association or Retired Person's (AARP) survey of Boomers, 40% of them plan to "work until they drop."
Companies across America have been watching the drop of their pension plans and 401K plans values, which were suppose to take up the slack. The stock market went south. If it crashes again, it will devastate the Boomers even more. Many who have 401K's have had to dip into them to just survive while they have been unemployed.
Many retirees counted on their homes as their retirement fund. But the housing market crashed. Now some experts say that 22% of homeowners -or nearly 11,000,000 people – owe more on their mortgage than their home is worth; many are boomers.
Boomers need to work and want to work longer than previous generations but unemployment is near 9% and many have lost their jobs and can't find work.
Personal note: the other day while checking out at the grocery store, the lady working the cash register was at least 70 and the man bagging was probably older than that lady. I can't believe that they were enjoying standing on their feet all day just to have something to do.
One other fact that is coming. As more and more boomers decide or choose to stay on their jobs and work for another 10 years to pay for their healthcare, groceries, etc. what do you think will happen to the college kids who are coming out looking for jobs? This is another problem that is upon us.
So, where does that leave us in this industry?
Clearly there is a tsunami of folks – retiring and young – who could be heading our way.
Boomers who do not need the large homes anymore to maintain, heat and cool, pay taxes on, and to rake that yard. They will be on fixed incomes and must reduce their cost of living or continue to work. The homes that were built in the 1950's are not insulated like the homes are today. Those older houses' closets are small, they have steps and other issues that will have to be addressed as they age in place.
77 million people in the next 19 years who may decide that they want smaller, tighter, and easily maintained homes that do not share a wall, ceiling or floor with others and want to plant flowers and a tomato plant outside their own home and be independent as long as they can.
10,000 people a day who will want to choose to scale back (downsize) and use their limited income on travel and enjoying their lives in a new home, maybe in a community that offers the safety of neighbors who have been screened by the community owner/manager, or where the community mows the grass for them.
So I come to the goal of my writing this Industry Voices guest article.
We community owners have an estimated 250,000 empty spaces that need homes on them and producing income.  The Manufactured Housing Industry has a product that is well built, affordable, and energy efficient, and for the next 19 years 77 million people will be looking at options for their retirement (this does not even begin to take into account the millions of first time home buyers entering the marketplace).
We have the land and sites. Manufacturers have the product and millions are looking for a place to call home. Why are we all not working better together?
I attended the Louisville Manufactured Housing Show this Jan. and I only noticed two manufacturers who were going after Community Owners with their Community Series Homes. I did not see anyone addressing Baby Boomers and their needs. Yes, there was a few who talked about wider doors and halls but not much emphasis on this population segment and it's needs.
I've heard about BDM's (Business Development Managers) for our HUD Code Home Manufacturers, but again, I only have been approached by 2 HUD Code home builders. who want my business.
Now, I am just a small mom and pop with few empty spaces, but I continue to wonder why all manufacturers are not knocking our doors down trying to get to us. We will meet again in Tunica in March, and I wonder how many seminars will be held by the BDM's to talk and reach out to all Community Owners in the South? Why were there seminars in Louisville and some set for MHCs in Tulsa, and not in Tunica's Show?
We Community Owners hope that chattel lending companies will begin to see that we can and will work with them in the future, and with the help of manufacturers, everyone can win in this partnership.
Our Georgia State Association has held symposiums in the past that invited HUD Code builders from our southern states to meet and work with us to develop homes that would fit our needs. We encourage a dialog with each and every lender and builder of homes so that we can fill the need of the upcoming boomer market and provide them with a home that they will be proud to own, rent or lease.
In closing I hope I have accomplished my two goals. Community Owners would like to talk to every BDM about Community Series Homes and would like to develop a national plan on how we can advertise our products and communities to this Boomer market of 77 million people in the future.
David Roden
Mountain View Estates
Rossville, Ga.
(Editor's Note: David is aware of and has supported the call for the MH Alliance effort.)

Warren Buffett proposes a Fix for the Economy and Washington Gridlock

October 19th, 2011 2 comments

Here’s what Warren Buffett suggested to cure the economy and gridlock, during an interview on CNBC. If combined with PeopleFirst Leadership in business and the transition to value based capitalism it could be a start of great opportunity for everyone.

Buffet told CNBC, “I could end the deficit in 5 minutes.” adding, “You just pass a law that says that anytime there is a deficit of more than 3% of GDP, all sitting members of Congress are ineligible for re-election.

The 26th amendment (granting the right to vote for 18 year-olds) took only 3 months and 8 days to be ratified! Why? Simple! The people demanded it. That was in 1971…before computers, e-mail, cell phones, etc.

Of the 27 amendments to the Constitution, seven (7) took 1 year or less to become the law of the land…all because of public pressure.

Warren Buffet is asking people to forward this as an email or as a link to a blog post like this one, to a minimum of twenty people on their address list and in turn ask each of those to do likewise.

In three days, most people in The United States of America will have the message. This is one idea that really should be passed around. The results would be increased opportunity and the possibility of a higher standard of living for people today and in the generations that follow.

Let’s get this past…The Congressional Reform Act of 2011

1. No Tenure / No Pension.

A Congressman collects a salary while in office and receives no pay when they are out of office.

3. Congress (past, present &future) participates in Social Security.
All funds in the Congressional retirement fund move to the Social Security system immediately. All future funds flow into the Social Security system, and Congress participates with the American people. It may not be used for any other purpose.

4. Congress can purchase their own retirement plan, just as all Americans do.

5. Congress will no longer vote themselves a pay raise. Congressional pay will rise by the lower of CPI or 3%.

6. Congress loses their current health care system and participates in the same health care system as the American people.

7. Congress must equally abide by all laws they impose on the American people.

8. All contracts with past and present Congressmen are void effective 1/1/12. The American people did not make this contract with Congressmen.

Congressmen made all these contracts for themselves. Serving in Congress is an honor, not a career. The Founding Fathers envisioned citizen legislators, so ours should serve their term(s), then go home and back to work.

“Interesting thoughts…Could be game changer if combined with business leaders realizing that the selfish intentions of business damage their business and they begin to operate based on helping, serving and doing what’s best for their employees and customers…PeopleFirst Leadership Is the best solution and path to a successful ‘new economy’!”  – Mike Moore

Post submitted by
Mike Moore
Making Customers