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Posts Tagged ‘Clayton’

About-Face! City Council Mh Prohibition Reverses Course

October 16th, 2015 No comments

Boy, it is nice when I get to share good news.  Wins for the industry and sharing good news are probably the two best parts of my job, and fortunately for me, those two things almost always go together.

Last night in Huntsville, Texas, the city council reversed course on what started out looking like another bad news day.  A couple of weeks ago the city council met and voted on first reading (they need two readings to make ordinance changes official) to prohibit all manufactured homes from being sited on a lot within the city limits.  Initially they had a small exception for homes going inside communities and for replacement of existing manufactured homes, which incidentally is state law that TMHA worked to get passed years ago.  But other than those two limited exceptions, no more manufactured homes.

The first reading vote was 5 – 2 in favor of the MH prohibition.

A local reporter covering the council wrote a story about the proposed prohibition, and Jenny Hodge with MHI emailed me alerting me about what the council was proposing.  We then pulled titling records and retailer selling records and started contacting retailers with a selling presence in Huntsville.  Thanks to Rob here at TMHA, we were also able to gather some telling data about manufactured housing in Huntsville.  Specifically, we learned that from 2011 to 2014 a total of 843 manufactured homes were sold with the city of Huntsville listed in their address.  MH presence aside the demographics were incredibly telling of a city in real need of more affordable housing, not less.  The median income of a household in Huntsville is $27,362 per year.  Of the existing housing in the city 16.6 percent is more than 45 years old.  Housing supply, specifically affordable housing supply, is clearly constrained because nearly two-thirds of Huntsville residents are renters and in this large renter category 61.8 percent spend more than 35 percent of their monthly income on their rent.  To consider further limitations on sources of affordable housing seems illogical.

But as we all know this isn’t a logic puzzle, it’s politics.  Because this was one of the more rare instances where we actually found out about a proposal before it was final we were able to inform our retailers who would be adversely impacted by the proposed prohibition.  From there those retailers and other citizens who turned up last night at the council meeting to testify against the proposed ordinance took over – and did all the heavy political lifting I might add.

We cannot thank Gary Adamek with Reliable Homes and Les Stone with Clayton Homes enough for the work they did, the time they spent, and the persuasive testimony they provided last night.  These retailers and the results they secured in a near complete reversal by the council (they voted unanimously to continue to allow MH within city limits) once again demonstrates the power of engaged, passionate, local advocacy.

Again, when it comes to local (city and county) politics it is imperative that local constituents and businesses are there to advocate for their industry.  When this happens in a timely manner the industry’s chances of securing a victory increase many fold.

I hope that Gary and Les’ success last night serves as an example to all those in our industry about the power of local political engagement.

Everyone has heard the term, “it takes a village,” and that applies to political advocacy.  The power of timely information coupled with individuals willing to engage locally on behalf of their interests, the interests of the industry, and the interests for consumers who want affordable housing options, can prevail when properly deployed.  I’m happy to report such a deployment occurred last night. ##

http://www.texasmha.com/news/featured/about-face-city-council-mh-prohibition-reverses-course

MHI, MHARR, MHIndustry Associations and the Manufactured Housing Leadership Issue

October 21st, 2014 1 comment

Tony,

1. These are legitimate questions.  I think MHI does excellent work and has exceptional personnel, but seem to have a tendency to react slowly.

2. I don’t want MHI to offer more than they are now. They cant take on 10 different missions and be successful. Everyone wants MHI tomhpronews-mharr-mhi-associations-graphic-manufactured-home-marketing-sales-management be the magic bullet. They can’t, they aren’t and they never will be.

3. MHI's role should be limited to Continuing Education, Image/Marketing and Legislative/Lobbying. The industry should turn Regulatory over to MHARR and get them under the same umbrella but keep responsibilities separated. Lots of differences between Legislative and Regulatory. Two different worlds.  MHARR’s strength is Regulatory and MHI’s strength is Legislative/Lobbying and Information/Supply.   Until the two are joined they will both struggle to zero in on a particular mission. Both of them bounce around from point A to point Z with no defined scope. With MHARR constantly trying to eliminate the significance and importance of MHI.

4. We have one main problem in our industry and it is a lack of Retail and Wholesale Finance. This limits our sales volume and because of this low volume we lack Political Financial Capital or $$$$$ which in turn creates a lack relevance for you at the nation’s Capital. Industry Dollar Volume cures a multitude of “Sins.”

5.  Our manufacturers spent all of their profits and reserves on trying to control their distribution networks by entering the retail business in the late 1990’s. Instead of competing with their customers and utilizing those reserves and profits to invest in a Retail Finance Foundation they made the age old mistake of trying to compete with their distributors. Clayton was investing all of their profits in retail financial products. Because Clayton had opened the retail division of their company first they had the freedom to do this. They are the only Manufacturer in the Industry to ever get away (from) competing with their customers. They got away with it because they treated their independent distributors identical to how they treated their company owned stores. The other manufacturers never copied this one small concept. The Clayton Family was smart enough to know they needed all three. Manufacturing, Independent Distributors and Company Owned Stores. The other Manufacturers spent all their time and money trying to create an advantage for their company owned stores over their independent distribution network and bypassed the need for the all-important foundation of Retail Finance. Clayton had a better vision for the future. No one likes to admit any of this though.

6. It’s extremely easy to be an armchair quarterback when you have the luxury of looking at past history like we do. I do hope as an industry we have learned a lesson for our future. Regardless of an industries distribution, capacity and retail demand…………………….IF YOU CANT CONTROL YOUR PRODUCT FINANCING ,  YOU LOOSE. ##

 

(Editor's notes: A) The author of the above requested in writing the following. I would not mind you publishing these as an opinion from one state executive director but I don't need my name attached because our members are split on this...”

The same courtesy has been extended to others on sensitive topics, when we know the writer is real and not a phantom.

B) this is in response to this linked Masthead  OpEd, which is the hottest trending article in MHville, and at the current pace, will be the top new article for the month.

C) The writer references one of the many take-aways from the Jim Clayton interviews (point 5).

D) The associations graphic was added, and was not provided or requested by the writer, and the headline is ours and not that of the writer.

    E) Other perspectives on this topic or others of industry interest are welcome.

    Manufactured Home Factory Tour with my Congressman

    June 5th, 2014 No comments

    Back in February when I visited with Congressman Bill Flores in Washington, I asked him if he had ever toured a manufactured housing plant.A couple of months ago, one of his staffers contacted me wanting information about the manufacturing facilities in Waco.I had replied with information about Fleetwood Waco and about Clayton Homes two facilities in Waco.I gave him information on the Clayton and Fleetwood facilities, explaining that while as TMHA Chairman I represented the entire state, my retail location had carried Fleetwood product for some years, but that I was sure either company would be more than willing to provide a tour.

    Last Wednesday, I received an email from his scheduler, Jessica Harrison for contacting me about Representative Flores coming to visit Fleetwood Homes manufacturing facility in Waco.

    Texas Manufactured Housing Association (TMHA) Director D.J. Pendleton, myself, and Gay Westbrook of the MHI, made the trip as well as Don McCann, the manager of the Clayton Homes Waco manufacturing facilities.We were joined there by Ray Parma and Zach Sanders, the GM and Sales Manager respectively of Fleetwood Waco. 

    I can report to everyone that the visit and tour went outstandingly well.

    Rep. Flores was very engaging of plant manager Ray Parma; the congressman asked questions during the plant tour about everything from frame camber, to shear wall design and how it impacted tie-downs.  I could just see Ray’s eyes gleaming with getting to share his many years of experience at the plant. It was a pleasure to all of us in attendance that the congressman genuinely cared about what went into our products and the people who made them.Zach had the opportunity to visit with his District Director during the tour and field questions from him as well.

    fleetwood-plant-tour 6-2-2014-for-congressional-representative-flores-550x512-.png

    While we can all brag about our differing product lines at shows and conventions, Ray and Don gave a great one-two punch by providing Rep. Flores with fact that between their facilities in Waco alone, there were over 750 constituent employees in his district and at least that many more in vendors that provide material for those facilities.

    Rep. Flores met with all of us after the plant tour and discussed not only Dodd-Frank legislation and the CFPB, but also things that affect manufacturing facilities such as OSHA inspections and health care for employees.  It was good to see friendly competitors coming together to express concerns to the congressman. 

    All in all, it was a great visit.

    My sincerest thanks to all who took time out of their schedules to be a part of the event and thanks to past MHI Chairman and current Cavco CEO and Chairman, Joe Stegmayer, for allowing the use of the Waco facility for the tour. ##

    karl-radde-texas-manufactured-housing-association-chairman-mhi-retailer-division-vice-chairman-posted-industry-voices-manufactured-housing-pro-news-mhpronews-comKarl Radde, GM
    Southern Comfort Homes
    Chair of TMHA and Vice-Chair of MHI National Retailer’s Council
    karl@schomestx.com

    Why Retailers and Community Operators should go to Tunica!

    March 19th, 2014 No comments

    As I read the digital 2014 Tunica Show brochure and business building and profit protecting seminar line up, it became crystal clear why Retailers and Community Owner/Operators ought to be in Tunica next Wednesday morning through Friday at noon (March 26-28)!

    Retailers and Communities can get free:

    • Networking with your peers,
    • Compare Manufacturers side by side, over 80 homes will be on display!
    • Compare products and services needed by your business side by side,
    • Get the latest on Manufactured Home Lending available TODAY, from all the major lenders all under one roof.
    • Get expert guidance on Commercial Lending on MH Communities,
    • Get marketing and sales tips in the Dominate Your Local Market 2.0 Seminar, featuring manufactured housing marketing and sales veteran, L. A. “Tony” Kovach.
    • Compare CRM products in a free panel discussion with Scott Stroud and myself, and learn why they are a key to growing your sales in 2014 and beyond.
    • Get success tips on MH Communities (MHCs) from pros with successful firms who know!

    Let me give you a quick snapshot of the last bullet point above, which will provide the reasons you need to grab your business cards, and have your photo ID so you can enter the Tunica Show, free!

    In the last decade, as the numbers of retailers and shipments declined, manufactured home communities (MHC) have of necessity become on-site-home leasing and selling operations.

    Communities have always had to do the types of services and duties that developers and multi-family operations have provided in the conventional housing world.

    Tunica has become a magnet in recent years, attracting more communities as well as more retailers than in prior years.

    Here is the line up of on the panel for MHC Lessons Learned, to be held Thursday, 10:00 AM – 10:55 AM on March 27th.

    Success Tips from Manufactured Home Community Owners & Executives!

    For anyone in or thinking about getting into the land-lease community business, this panel discussion is for you! Hear practical tips from community operators that can help you operate your community more professionally and profitably.

    jenny-hodge-national-coummunities-council-ncc-industry-voices-manufactured-housing-pro-news

    Jenny Hodge, Vice President of the National Communities Council (NCC), will be your panel moderator.

    You can learn more about Jenny in this month's MHProNews exclusive interview A Cup of Coffee with…Jenny Hodge.

    tammy-fonk-8-2013-cbre-posted-mhpronews-industryvoices

    Among those on the three person MHC panel is Tammy Fonk, an Associate with the CBRE MH/RV National Group. Tammy was born and raised in the MH industry with two family owned communities. She operated the family owned company's sales and marketing business as well as having an active role in day to day community operations and resident relations. As a member of the MHRV Team, Tammy now works closely with public and private investors on building business relations and opportunities to enhance the Manufactured Housing Industry as well as the RV Resort and Marina properties in North America. Tammy works with owners and buyers of small, medium and larger communities in addition to representing large portfolio owners.

    maria-horton-newport-pacific-capital-posted-industry-voices-manufactured-housing-pro-news-com

    Maria Horton is a regional manager with West Coast powerhouse, Newport Pacific. Maria's bio is linked here, but having met her, let me tell you what her resume doesn't say. This is a warm, delightful engaging professional! You will love to hear here insights and experiences on this panel discussion.

    rick-rand-great-value-homes-l-sam-zell-equity-lifestyle-properties-els-chair ... layton-clayton-bank-chairman-industry-voices-manufactured-home-pro-news

    Rick Rand (l), Sam Zell (c), Jim Clayton (r)

    Last and not least, is Rick Rand, who made quite a stir recently with this guest column. Rick was the subject of another MHProNews.com interview, A Cup of Coffee with…Rick Rand.

    If online registration for the Tunica Show is closed by the time you read this, don't worry! You can bring your business card and a photo ID, retailers, communities, builder-developers, realtors and installers will be able to sign up at the door, free with those credentials!

    Let me close with a tip of the hat to L. A. Tony Kovach. Dennis Hill recently gave Tony quite the well deserved public shout-out, for his key role in the come back of the Louisville Manufactured Housing Show.

    Community Operations executive Ted Gross, with Continental Communities praised his session as being the best marketing presentation he had seen since coming into the MHC business.

    We've worked with Tony about 90 days now, and let me tell you from first hand experience his deep passion for the MH Industry.

    Tony cares about the success of people, operations and loves to see happy consumers enjoying our product.

    I don't personally know of anyone who gives more time away for the benefit of the industry.

    Tony's consulting and banner ads have helped our company's growth and presence in MH significantly! On MHProNews, he brings out the articles, experts and tackles the topics others shy away from, and is a friendly, peace loving professional and family man.

    When you think about it, Tony's efforts to inspire our industry to do more and grow at shows like Louisville and Tunica are part of the rising tide of sales in our industry. You may or may not know it yet, but he makes you money just by being here and spreading the good word about our industry on sites like ManufacturedHomeLivingNews.com and here on MHProNews.com.

    These are among the reasons why I'll be voting for him as MHI Supplier of the Year, and I hope others that read this will consider doing the same.

    We will be at booth 13H in Harrah's Convention Hall. Change your plans! Make your travel arrangements! Fly, drive or hitch a ride, but we hope to see you in Tunica for the 2014 Tunica Manufactured Housing Show! ##

    brad-nelms-coo-manufactured-homes-com-posted-mhpronews-comBrad Nelms
    COO
    ManufacturedHomes.com

    Whew! What a Whirlwind 44 Hours

    October 20th, 2013 No comments

    That is the NCC Fall Leadership Forum: “Building a Vision For The Future” held this past week in Chicago. First and foremost, kudos to my very good friend Jenny Hodge. Jenny is Vice President of MHI’s National Communities Council (NCC) and responsible for organizing and bringing forth this exceptional event. David Lentz is to be commended for his leadership and vision for the NCC.

    While on the train from Milwaukee to Chicago I reviewed the agenda just to be certain I was up for the show which began in earnest Thursday morning. There was no doubt in mind that we were in for a very intense Thursday and Friday morning!

    Wednesday evening’s reception was a very nicely arranged meet and greet with appetizers and an open bar. It has certainly been some time since we've seen MHI in a position to host such an event.

    The real work began Thursday morning. The fact is that there was something to learn for everyone involved in the Manufactured Housing Community industry (MHC) whether you attended one session or attended all of the sessions.

    The attendees were made up of a mix from the community business. When there was a show of hands early Thursday morning it appeared that there was a fairly even split of community owners present. One third were smaller owner with less than five communities, one third with less than 10 communities and one third owners or more than 15 communities.

    rick-rand-great-value-homes-l-sam-zell-equity-lifestyle-properties-els-chairman-jim-clayton-clayton-bank-chairman-industry-voices-manufactured-home-pro-news-.jpg

    Rick Rand, Great Value Homes (l) Sam Zell, Equity Lifestyle Properties (ELS) Chairman (c),
    Jim Clayton, founder Clayton Homes and Chairman of Clayton Bank (r)

    In addition, in attendance were lenders specializing in community financing, manufactures who are interested in serving the community owners needs to provide homes for vacant sites, Real Estate Brokers who market and sell communities along home lenders and other firms providing resources to community owners.

    As is not uncommon at events like this, networking opportunities were abundant. I am more than certain that new relationships were forged, deals discussed and ideas exchanged. That is part of what makes these interactive events such great opportunities for all segments of the industry.

    For those who focused on the Build A Vision For the Future agenda, they were rewarded with session after session of individuals both from within the industry and from other industries sharing their knowledge and experience. Topics relating to marketing, selling, community relations and all the important component of customer service which forward thinkers in the MH Industry are working to accomplish. Not only did the presenters share their knowledge and experience, they also made time for provocative interaction and dialog amongst all of us in attendance. ##

    (Editor's Note: Read more of Rick's commentary – plus photos – on the NCC Fall Leadership forum at this link here.

    You can see NCC dinner cruise and event photos at this link here.)

     

    rick-rand-great-value-homes-manufactured-home-pro-news-industry-voices-guest-blog-.pngRichard J. Rand
    President
    Great Value Homes, Inc.
    9458 N. Fairway Drive
    Milwaukee, WI 53217-1321
    414-352-3855
    414-870-9000 (cell)
    RickRand@gvhinc.net

    Unintended Consequences Can be a Good Thing

    August 15th, 2012 No comments

    Dan Rinzema posted in MHProNewsAs I read Lance Inderman's, Tyler Craddock's and DJ Pendleton's recent articles, a number of things came to my mind. One of them was The Law of Unintended Consequences. The Law of Unintended Consequences states that any purposeful action will produce some unintended, unanticipated, and unwanted consequences. A corollary states that the unintended consequences can turn out to be even more significant than the intended action.

    Except for the “unwanted” part, that is in many ways what’s happened with MHVillage since 2004, when my partners and I decided to invest substantial amounts of Datacomp’s money and employee time into it’s creation. I'll recap another time some of the good unintended consequences of MHVillage, but for the moment let me focus on something that could bring rapid, immediate value to an issue that was raised by Lance Inderman, Ronnie Richards and others here on MHProNews.com.

    Some months back, MHProNews ran a story that featured a lengthy video interview of Kevin Clayton. In it, Kevin Clayton expressed what Warren Buffett told him one day. “Kevin, it seems to me that the problem of your industry is resale.”

    Resale or a remarketing path is in part what makes conventional housing and real estate perform better.

    Conventional home builders don't have to tell a customer what their potential exit strategy is. The home buyer knows they can sell it themselves (FSBO or For Sale By Owner) or they can use a Realtor to sell their home. But what do we have in manufactured housing that works the same?

    While there has been discussion back and forth about possible resale mechanisms, or using a recent Supreme Court ruling to list and facilitate the resale of more manufactured homes, the reality is that all of those approaches have time and cost challenges. The only resource that is up and running right now today is MHVillage and our MLX system.

    The MLX or Multiple Listing Exchange is a rapid, low cost way that the industry at large could be tapping into the potential revenue and enhanced resale value that arguably must be part of the future to manufactured housing success. That is important for lenders, who may need to sell a repossession, and would rather do it without moving the home. It is also important for homebuilders, community owner/operators, and retailers as well as those 9+ million manufactured and mobile home owners.

    Lance Inderman is correct. We have a great product in manufactured housing. Beyond his points, what keeps more well qualified potential home buyers from pulling the trigger? A 750 credit score or cash buyer customer will ask or think the following question. “What is my exit strategy when it comes time for me to sell this manufactured home?”

    When you as a manufactured homebuilder, community owner/operator, or retailer can look that 750 credit score or cash buyer in the eyes and say, well, “We have a large and active Internet marketplace called MHVillage where you can either list through a broker or sell your home yourself,” that makes sense to that strong prospective customer.

    Frankly, it was beyond our expectations that MHVillage would become what it is today, where 45,000 visitors – about 85% of whom are retail home consumers – visit daily to buy, rent, and/or use other services that all drive dollars for the manufactured home businesses involved. That was a good unintended consequence for us and others – one that I hope to cover in a future article here on MHProNews.com. But beyond MHVillage, there are other efforts that make sense for manufactured housing that can get or keep us in front of good customers interested in buying a home.

    For example, we see value to efforts like Tony Kovach's new consumer focused MHLivingNews.com website, which promotes the positive aspects of the manufactured home lifestyle. We plan to support, engage in and encourage that effort, including but not limited to, providing content for them. MHLivingNews.comcan help over time improve the industry's image, which Lance's article discussed.

    We see value to this MHProNews site, which has become the most robust platform of its kind. Articles on best practices, news, issues and discussions of problems and solutions must take place in our Industry in order for us to move beyond survive to thrive.

    There are also efforts being put in place from state and national associations to drive the industry past the regulatory and other challenges that we face. I'm sure there are other private and planned efforts beyond those mentioned here.

    The point is that when we learn to work together using the resources that we have, unintended consequences will happen and can be turned in our Industry's favor. That won't happen by itself. It will only happen as more savvy associations, businesses, professionals and pro-industry trade media platforms pull together to make it happen.

    We tend to think of unintended consequences as bad. But some can be good, especially when we recognize the forces at play and make them work in our favor. It all starts with simple steps, often simply making use of resources that are already available today. ##

    Dan Rinzema posted in MHProNewspost submitted by
    Dan Rinzema
    CEO, MHVillage and DataComp

    The IBISWorld Controversy and the Manufactured Housing Industry

    April 13th, 2011 3 comments

    Exclusive MHMSM.com Industry In Focus Report

    The March 2011 IBISWorld report that cited manufactured home dealers as a ‘dying industry’ has made news inside and outside of the manufactured housing industry. MHMSM.com has contacted a variety of Industry leaders and personalities from coast to coast to get their comments. On-the-record comments have included national association leaders, as well as professionals in factory-built housing from the manufacturing, retail, communities and lending sectors.

    Messages, comments and calls to MHMSM.com from manufactured home industry professionals dribbled in at first, and then gained in volume as publications such as The Atlantic and Business Insider covered the IBISWorld report. As an example of mainstream media coverage, a TV station in Houston reportedly called a regional firm to interview them about the developing IBISWorld story.

    Derek Thompson, associate editor at The Atlantic, penned a commentary that included these words:

    “At the center of a perfect storm of boomer burnout, a brutal recession,
    and a rapidly changing industry, the mobile home retail market
    could be the worst industry in America. Here’s why.”

    Photo from The Atlantic
    Photo from The Atlantic

    “If I asked you to name America’s least fortunate industry, your mind might go to record stores, obliterated by on-demand apps; or photofinishers, left in the cold as digital cameras turn Americans into our own photo editors; or fabric makers, where business is booming … in Shenzhen, China.

    “But when it comes to unlucky industries, it’s manufactured home (aka mobile home) retailers who really hit the trifecta. First they missed out on the housing boom. Then they felt the gut-punch of the recession. Now they might yet miss out on the recovery. That makes them America’s fastest dying industry, according to a new report from IBISWorld.”

    Paul Bradley with Resident Owned Communities USA (ROC USA) was one of the first in the manufactured housing world’s leadership to publicly respond to this IBISWorld report. Bradley wrote a feature article for MHMSM.com that analyzed the IBISWorld report. Quoting from Bradley’s analysis:

    “The (IBISWorld) report states ‘demand is dwindling’ and ‘sales are stagnant because the industry is not innovating, and that sales are likely to continue falling in the coming years.’ They go on to say, ‘Manufacturers have made cosmetics changes to manufactured homes, but they have not been significant enough to alter their life cycle stage.’ The report puts MH retailers in the ‘Industry stagnation’ category of declining industries.

    “Are you kidding me? These are ‘deeply researched answers’?

    “First, the headline clearly comes from their marketing division as a means of grabbing headlines. The research is not about a dying industry but a declining industry segment – one of two long-standing distribution channels in the business.

    “With MH shipments in 2010 at 50,000 or 20 percent of 2000 levels, it’s not news that retailer revenues over that period declined. On that data, I’m surprised establishments are not down more than 56 percent. It suggests that the segment has excess capacity and additional closings are likely.

    “Most surprising to me is laying the blame at the feet of manufacturers on the issue of design! From a ground-level market vantage point, that’s misplaced.

    “The industry’s great declines came about as a result of, first, an industry-created chattel collapse where the seeds were sown in run-up to the 373,000 shipments in 1998. The collapse, and the repossession overhang which followed, began the decline like a skilled boxer’s well-placed left jab.

    “The right overhand came next in the form of aggressive sub-prime and predatory lenders in the site-built market. In that run-up, traditional MH buyers – who were harder to finance for MH as a result of the chattel collapse – were lost to site-built housing in an eerily familiar boom market.

    “Dazed by the right hand blow to our collective heads, the left to the body that has people reeling now is the regulatory reaction – the SAFE act, etc. – to the clearly consumer-eating lending practices of the last decade.

    “The results of this three punch combination are declines of the magnitude widely reported and felt, and like a good whack, the pain lasts a while.

    “Innovation in housing design, however, is not the industry’s chief failing.

    “For those of us in the community market segment, in fact, innovation in new homes is a small issue – not a non-issue but a mere shadow of the aforementioned home financing issue. In fact, we are seeing demand for replacement and in-fill homes but only where we are able to arrange decent home financing. People want more efficient homes and the cost savings with new EnergyStar homes can be dramatic based on buyers with whom I’ve spoken.”

    (Editor’s Note: The complete analysis by Paul Bradley can be found at this link.)

    Other commentary in the form of articles proposed for publication, private and public comments followed. Thayer Long at the Manufactured Housing Institute issued this email as part of his response:

    “State Execs & MHI Board:

    “A very well articulated response to the IBIS report from last week by Paul Bradley which was just posted on www.MHMSM.com.

    “I’d also just add that the sentiment at the Tunica Show, the Louisville Show, and the expected strong turnout at the Congress & Expo and the Tulsa Show and York Show later this month certainly don’t indicate this industry is going anywhere.

    “Tony/Paul – I hope you don’t mind me sharing. We’ll see you in Las Vegas. Thanks for your support.

    “Thanks-

    “Thayer”

    MHMSM.com spoke with Danny Ghorbani at the Manufactured Housing Association for Regulatory Reform (MHARR) and to Thayer Long at the Manufactured Housing Institute.

    Danny Ghorbani stated in a telephone interview that his comments were not the official position of MHARR, but represented his own views on the IBISWorld report and related.

    Ghorbani stressed that the IBISWorld report represented the “failure” of “the post-production sector of the Industry” [meaning, MHI] in “serving that segment of its membership.”

    The MHARR official then referenced two previously published documents that do represent MHARR’s official position, which were previously published on MHMSM.com in August and October 2010. These MHARR Viewpoint articles called for ‘the post-production segments’ of the manufactured housing industry to form their own national association; a thinly veiled vote of no-confidence from MHARR towards MHI.

    MHMSM.com spoke extensively with Thayer Long at the Manufactured Housing Institute (MHI). The typically soft-spoken Long was quick to respond.

    Long was at times tongue-in-cheek, at other points direct in his comments about the IBISWorld report and Ghorbani’s often pointed comments on the matter. It should be stressed that Long’s comments, which follow, should be viewed as his own, and not necessarily reflective of the official view of MHI.

    In an exclusive interview with MHMSM.com, Long shared the following thoughts:

    Thayer Long:
    “If it is a dying industry, then ok, then I guess I quit! And if Danny wants to blame it on us [MHI], okay, what else is new? … I am still struggling to figure out what he (Danny Ghorbani) is doing right now. Name one thing that he has accomplished … in the past three years? What has he accomplished…? I would love for you to think about that and get back to me. What has he accomplished? We [MHI] win and lose some battles. But at least we try. We have accomplished some things. Except, except, except… [MHARR]…nothing….

    READ THE FULL INDUSTRY IN FOCUS REPORT

    More Companies Commit to the 2011 Great Southwest Home Show!

    February 4th, 2011 No comments

    Let me take this opportunity to share some more exciting news about the Great Southwest Home Show! We now have another plant confirmed! Southern Energy (SE) of Texas has committed, along with Southern Energy of Alabama. Currently our lineup is: Sunshine, Legacy, Skyline, Palm Harbor, Oak Creek, American Homestar, Fleetwood, Clayton, SE of Alabama, SE of Texas, Franklin Homes and KABCO… a couple more plants are still on the fence! However, only a couple slots are still available in the current site-plan. Naturally we can always add more rows. The Expo holds 100 homes and we do have access to the lower level that will accommodate 50 more homes!

    Just three months out and already our supplier/service booths are filling up! Not only will we showcase “industry related” products that only do wholesale business with our manufacturers and retailers/community owners, we also have a large number of booth exhibitors that are showcasing their products during both “Trade” and the two and a half “Public” days. We have wine vendors, specialty food vendors, roasted nut vendors, household decor vendors, healthcare vendors, amusement/lodging vendors, sheds/landscape vendors. There will be no bad locations/areas for home displays at the Great Southwest Home Show! [same] Both the North and South ends of the Expo will be open for public days. At both ends of the entrance, we will have some cool exhibitors (Branson & Southern Journey) showcasing vehicles (trucks/cars) for drawings, plus other vacation giveaways both for Trade & Public Days! The Show will have a “wow” presence unlike any other “industry” show you have ever been too! And again we are only three months out, so it’s continually building momentum!

    If you have not yet submitted your paperwork to be part of this exciting show, please do so as soon as possible! You don’t want to be left out! This will be the only largest indoor home show in the country as well as the only one west of the Mississippi!! Go to www.mhao.org and find our show logo on the main page and various links for registrations that fit your needs! # #

    Deanna Fields, Executive Director of the Manufactured Housing Association of Oklahoma (MHAO) and the Show Coordinator