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Posts Tagged ‘attendees’

Kudos on 2014 Louisville Show

January 28th, 2014 No comments

Louisville-logo-2014-334x166

1/28/2014 

 

Tony,

The attached information represents the trend line of show attendees for Builder/Developers, Retailers, Installers and Community Managers. As you will note we had a nice increase at this year's show. This in great part had to do with the fact that you did a remarkable job in assisting us with promoting the 2014 show.

Louisville-show-2014

In addition, we would like to complement you on the phenomenal job you did in managing the seminar programming. The seminars were well attended and well received by everyone who attended the show and went to the seminars.

We appreciate your continued assistance and support for the Louisville Housing Show.

l-a-tony-kovach-left-dennis-hill-showways-unlimited-right-posted-masthead-blog-mhpronews-com-louisville-manufactured-housing-show-.pnDennis Hill
Show Ways Unlimited
800 Old Roswell Lake Pkwy
Suite 140
Roswell, GA 30076

770-587-3350

 

Photo: Dennis Hill (r), L. A. “Tony” Kovach (l).

(Editor's Note, the show totals also include over 700 exhibitors, a final tally will be provided. So over 2260 total professionals were at the KEC for the 2014 Louisville Manufactured Home Show, even during the “worst winter in 20 years,” see report linked here, which also clearly states that the show is a matter of team work. One of the number of kind words of feedback from attendees on the seminars are linked here.)

Whew! What a Whirlwind 44 Hours

October 20th, 2013 No comments

That is the NCC Fall Leadership Forum: “Building a Vision For The Future” held this past week in Chicago. First and foremost, kudos to my very good friend Jenny Hodge. Jenny is Vice President of MHI’s National Communities Council (NCC) and responsible for organizing and bringing forth this exceptional event. David Lentz is to be commended for his leadership and vision for the NCC.

While on the train from Milwaukee to Chicago I reviewed the agenda just to be certain I was up for the show which began in earnest Thursday morning. There was no doubt in mind that we were in for a very intense Thursday and Friday morning!

Wednesday evening’s reception was a very nicely arranged meet and greet with appetizers and an open bar. It has certainly been some time since we've seen MHI in a position to host such an event.

The real work began Thursday morning. The fact is that there was something to learn for everyone involved in the Manufactured Housing Community industry (MHC) whether you attended one session or attended all of the sessions.

The attendees were made up of a mix from the community business. When there was a show of hands early Thursday morning it appeared that there was a fairly even split of community owners present. One third were smaller owner with less than five communities, one third with less than 10 communities and one third owners or more than 15 communities.

rick-rand-great-value-homes-l-sam-zell-equity-lifestyle-properties-els-chairman-jim-clayton-clayton-bank-chairman-industry-voices-manufactured-home-pro-news-.jpg

Rick Rand, Great Value Homes (l) Sam Zell, Equity Lifestyle Properties (ELS) Chairman (c),
Jim Clayton, founder Clayton Homes and Chairman of Clayton Bank (r)

In addition, in attendance were lenders specializing in community financing, manufactures who are interested in serving the community owners needs to provide homes for vacant sites, Real Estate Brokers who market and sell communities along home lenders and other firms providing resources to community owners.

As is not uncommon at events like this, networking opportunities were abundant. I am more than certain that new relationships were forged, deals discussed and ideas exchanged. That is part of what makes these interactive events such great opportunities for all segments of the industry.

For those who focused on the Build A Vision For the Future agenda, they were rewarded with session after session of individuals both from within the industry and from other industries sharing their knowledge and experience. Topics relating to marketing, selling, community relations and all the important component of customer service which forward thinkers in the MH Industry are working to accomplish. Not only did the presenters share their knowledge and experience, they also made time for provocative interaction and dialog amongst all of us in attendance. ##

(Editor's Note: Read more of Rick's commentary – plus photos – on the NCC Fall Leadership forum at this link here.

You can see NCC dinner cruise and event photos at this link here.)

 

rick-rand-great-value-homes-manufactured-home-pro-news-industry-voices-guest-blog-.pngRichard J. Rand
President
Great Value Homes, Inc.
9458 N. Fairway Drive
Milwaukee, WI 53217-1321
414-352-3855
414-870-9000 (cell)
RickRand@gvhinc.net

Getting Results

May 9th, 2012 No comments

Every business professional wants better results. In 30 years of working with companies – many in the factory-built and log housing arenas – I've yet to see a client or prospect say, "We want to sell less and lose more money next year." That would be absurd, the CEO would be replaced or a mental institution would be called for such top leadership thinking. Business people want to grow results, period.

The question then becomes how do we get results? What are the things we must do differently to achieve our organizational targets? Who do I have to involve to get my goals done? What are the costs? What are the potential rewards? What are the risks? And so on.

I attended the informational/educational seminars at the Louisville Manufactured Housing Show last January. The array of practical business building topics was a solid. I didn't hear anyone say, gee I wish I had not come. Yet it rained all day on day one of the show, and snowed on day two. Nearly 1100 attendees from manufactured home retailing, land-lease communities, developing and installation were there, along with hundreds more who came to engage those professionals with their products and services. People drove or flew in from many parts of the country. Homes were sold. Products and services engaged.

It was a fine example of everyone involved winning.

Knowledge is power. Goal and solution orientation. A willingness to adapt to be more successful. These are among the keys to success.

Certainly Dennis Hill's office does a great job of organizing and running events like the Louisville Show. But let's not forget the role that Tony Kovach and the MHProNews team played, because certainly the Midwest Manufactured Housing Federation (MMHF) member state executives didn't forget their role. I've seen the positive comments on Tony's linked in profile from those execs. I've listened to people acknowledging his work on this trade media website.

For 2.5 years, Tony's MHProNews (MHMSM.com) online trade media website has gotten results for the Industry and his clients. Award winning retailer Doug Gorman said Tony is one of the best go to guys in the Industry. Hall of Fame award winning Dennis Hill and the MMHF execs have applauded Kovach's work. The seminars at the Louisville Show were all organized by Tony. I also sat in this year on a some training sessions on marketing and sales that Tony was doing for some retailers via webinar. The material was terrific, but more important, the client company was getting results.

Tony has been exploring ways we could deliver more training to more companies and their team members. I'm told that various states are keenly aware of the need and thirst for business building education. Tony will be at the Texas Manufactured Housing Association's (TMHA) event on August 19-21, presenting on How to Get More Customers with Cash or Good Credit. Now I imagine that many readers aren't in Texas, but would like to have quality business building information and training by multiple professionals like Tony and others. Well, I've been throwing out ideas to get it done Tony. A plan is being formed. When Tony gets involved in a plan, factory built housing pros should take note and listen. But before talking about the plan, a survey of the landscape is in order.

I've watched and worked with companies in this great industry for decades. What has often baffled me is that some things just don't seem to change. Some of the same old things keep plaguing manufactured housing.

For example, the subject of tornadoes.

How many times do we have to hear from the weather man that if you 'live in a 'mobile home,' you better run for cover or you may die.' Crawl into a ditch if you have to, but leave that mobile home.'

Isn't it beyond odd to tell people living in manufactured housing that they are safer outside then inside in a windowless room, say a bath or closet? Haven't these same TV weather men shown us video footage of cars and tractor trailers being carried up by the winds? Haven't they shown us photos and videos of leveled houses – and I mean conventional site built buildings – where the people inside we're carried off by those winds? Do they really believe that you are safer outside in a ditch, waiting to get sucked up by the winds than inside?

That's Absurd! But it has gone on for decades! Why? Because there needs to be a systematic approach by the Industry to solving the problem, that's why. If you don't like the results, you have to do something different.

With state association budgets at record lows in too many cases, there is only so much an association executive can do, their plates are full. But what can be done is to form a task force in every state to reply to the media – on behalf of the Association and it's members and under the guidance of the Association – to answer each and every time that negative news happens.

But what answer should be made that would help manufactured housing? What should the goal of such a task force be?

Glad you asked.

Every piece of bad news is an opportunity to engage the media and turn it into an opportunity for free – and positive – publicity. Hollywood stars have the mantra, there is no bad publicity. The very biggest companies turn negative news into a positive, all by engaging the media. They have the budgets for it, but guess what? If you start to turn media lemons into lemonade on topics like tornadoes and manufactured homes, you will sell more homes and you will have the bigger budgets too.

I've been talking with Tony about having a mix of online training and live events. The online events could be started in short order. They could tackle topics like engaging the media successfully, something Tony and others in this industry can talk about first hand.

We could do management, marketing, sales and other subjects online too. Ways to build your business without even leaving your desk, just an internet connected PC, laptop or tablet computer and a good telephone line.

I've been nudging Tony Kovach on this training and event topic for some time now. Because we need someone like him that can get the word out, and provide the promotion and audience we would need, and can connect with the various states that would want this for their members.

Think about this. How would you like your business to double in the next year? How many customers and sales are you missing that you ought to be closing?

i read what Tony Kovach writes, and MHMSM.com (MHProNews.com) has gone from 10,000 page views a month on this site two and a half years ago when he launched to over 800,000 page views from last month. Do the math, and you'll see that its is 8000% growth in 2.5 years. Doug Gorman, Dennis Hill and others are right. Tony gets results!

And that power can get you results too.

Watch for updates. Get involved. Don't let old patterns trap you. We could start with a topic like how to change negative tornado stories into positive publicity in YOUR state or market. We could start with a topic like change management, something I do. We can cover those or a vast array of topics from your favorite speakers and writers, because MHProNews.com has the platform and audience.

That audience is made up of smart business people like you. When you read this far, it is because you are ready to get results.##

Post by
Tim Connor, CSP
tel:704-895-1230
tim@timconnor.com

Post 2012 Tunica Show Industry Perspective

April 5th, 2012 2 comments

The Tunica Show was good! Perfect weather, good number of attendees, good attitudes, and a few lenders wanting to approve new dealer applications: this is all most refreshing! You would think all the gloom and doom is over.

One supplier told me that he had sold over 100 floors as of Thursday evening. Everyone was upbeat.

This industry has still got it – if the government would get out of the way, get their foot off our necks, and allow the financing to take place. It would not only let this industry boom, but the retail boom would cause manufacturing to increase, and all the downstream industries would see their respective businesses increase as well (suppliers, freight companies, delivery/set-up contractors, insurance companies). Even the site-built industry would get a boost from the up tick in economic activity.

Putting all those people back to work would also avoid more foreclosures, reducing the possibility for another round of bailouts.

Many of the bureaucrats don’t seem to understand their “unintended consequences” are killing off an entire industry, in addition to stealing the “American Dream” of home ownership from at least an entire generation of voting constituents! There is some promising activity ongoing toward the modification of the Dodd-Frank dreadnaught, but the results have yet to make it to the street. We’re watching that with great interest.

The bureaucrats aren’t focused on us right now, anyway. The big issues in the Middle East are the buzz in today’s news. I am worried too! If Israel strikes Iran soon (and they will, if/when they feel the need), gasoline will spike. Record prices could push us over the edge.

The White House is trying to negotiate (tough sanctions, tough talk, etc.) with a nation that is by design apt to miss-speak, mis-represent, or outright lie in order to mislead an opponent. How effective will those negotiations be? Only time will tell, especially in light of the President’s family lineage.

Even without a preemptive strike, gas will soon reach $4.80/gal. If Israel does move against Iran, it will surge past $5.00. People are already foregoing vacations, major purchases, medicine, etc, to buy gas to get to work. $5.00/gal gas will create more job losses, lower consumer confidence, a lower GDP that will lead to a lower S&P credit rating for the country, and push us along that slippery slope towards a full-blown depression.

This President doesn’t understand what a tough spot we as a country are in, much less how to fix it. He has spent his time on fundraisers for his re-election campaign. After all, he has his priorities!

The information coming from this administration can be cloudy at times, to be very genteel in my choice of words. They are lying to us about unemployment being 8% – it is closer to 18% when you consider the thousands of under-employed who lost good paying positions and are now having to work one or more minimum wage jobs just to try to make ends meet.

His delay on the Keystone Pipeline (until after the election) is also bogus.

A) The southern portion of the country (Cushing OK to the Gulf Coast) is going forward in spite of Obama. After trying to stop it in Congress – and failing – he then went to Cushing and made a speech claiming he is letting it go forward. Letting it go forward? OH, PLEASE!!!

B) We currently have to ship the oil by train from Canada to Cushing. Guess who owns the railroad? Warren Buffett. (A mere coincidence.)

Romney will be the GOP nominee, and he will have a steep hill to climb to beat Obama. 47% of the people in America pay no taxes – they will vote for him (if they vote). Obama has record amounts of money and the George Soros controlled mainstream media in his pocket. Romney will need lots of help to cleanse the White House. On a bright spot, a recent CNN poll showed more independent voters leaning toward Romney than Obama. (For that fact to even get air play on CNN was big, in my eyes.) You may recall that it was the huge number of independents who voted for Obama in 2008 that tipped the election to Obama’s favor.

If Romney doesn’t make it, we are in deep trouble. We cannot afford another four years of this government.

Without financing, this industry’s retailers cannot survive. Without retailers, manufacturers cannot survive. This stops the suppliers and the other down-line industries associated with us. The lenders I’ve spoken to cite the new raft of legislation – Dodd/Frank, S.A.F.E. Act, etc. – as being too restrictive. “Unintended consequences.” Who is going to fix this mess? It will be you and I, through our own efforts, not this administration! # #

Submitted by

R. C. “Dick” Moore

Dick Moore Housing, Inc.