Getting Zuckered! Lessons Learned.
(Editor's note: in every monthly issue of our Featured Articles, 6-12+ articles we receive are not published – at least at that time – for a variety of reasons, including logistical ones. That is what happened to this article for June. But when the following news item linked below about Facebook came up, we felt this article was worth sharing on Industry Voices, our thanks to MB, please enjoy.http://www.cnbc.com/id/47674474)
The handwriting was on the wall when Warren Buffett said – before Facebook's (FB) over-hyped IPO – that he wasn't going to buy; certainly not at the start. GM had just pulled 10 million in annual ads on the FB site. FBs own public offering statements indicated that the advertising model was not working yet as planned. Some experts think the true value of FB might be under ten dollars a share, not in the thirties. But some buy into hype. It had less to do with NASDAQ's errors – as serious as those were – than the simple fact that FB was overpriced.
But what's undervalued?
Failure to properly promote! The failure to create millions of Raving Fans!
The proof is hidden in the FB experience.
The hype about FB came in part as a result of millions of raving fans.
You have tens of millions of potential customers today and tens of millions more tomorrow for manufactured housing. Those Manufactured HomeOwners have to become believers. MH Owners have to be so happy, that friends tell friends, and then businesses like yours grows like crazy.
What are you going to do about it? ##