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Getting to Know

May 25th, 2012 No comments

For those old enough to remember, there is a song called, Getting to Know You. Ideally, that is what happens between customers and companies, but that is another topic for another time. Today what I want to share is the dramatic value of being and sharing 'in the know.' Why professionally knowing – and sharing – is so critical.

Compared to many industries, manufactured housing is rather small. But the potential is unbelievable. As I have said before, with over 60 million boomers retiring, that market alone has huge potential value to manufactured housing. MHProNews.com Featured Articles, Tony Kovach's Masthead blog or the Daily Business News carries economic forecasts from time to time. So you can see and know what is happening, what experts think, and you get a shot at information that is USEFUL to your business.

Tony, the featured writers, the association leaders and experts who provide insights and information along with the growing MHProNews.com team provide you with a one-stop-shop with the most factory-built housing Industry News, Tips and Views You Can Use ©.

It's GOOD for YOU.

  • It is good for owners.
  • It is good for executives.
  • It is good for managers.
  • It is good for associations.
  • It is good for rank and file (wouldn't it be great if all the owners, execs, managers and rank and file knew all the good information that was on these pages? Think about that for a minute. Do you want to have informed or uniformed team members? Make sure your team is reading here a 10-20 minutes daily too).

This is also good for advertisers and sponsors. What do advertisers need? More eyeballs and ears from their target market! More decision makers and influencers. I'd observe that companies that don't advertise here and cheating themselves and their tens of thousands of potential customers – there is no larger business to business audience of its kind anywhere in MH history – but that is not the point of this article, so another time.

What I wanted to say is that we not only need facts and figure, we need to know people. People who are in the know on 'whatever' the subject of importance to you.

People have to get to know people. That 'getting to know' may happen instinctively in moments, or it may happen over time. Once they get to know you, they can feel comfortable with listening, learning, leading, following, telling, doing, sharing or whatever the case may be.

I've written thousands of articles and dozens of books over the years in my work with companies in 23 countries, and have worked with some 200 firms in the housing and construction industries, ranging from modular and HUD Code builders, pre-fab, log homes, panelizers, suppliers, etc. All have a need to know.

All have a need to share too.

Tony reminds me that before he launched MHMSM.com (being re-branding as MHProNews.com) he had 3 conversations. The first was with his wife. 8 minutes into the conversation, Soheyla was in. I'm learning that she does quite a bit behind the scenes, and you know what they say about behind every good man is a very good woman.

The next was with Bob, who has since gone on to other projects, but who Tony said he spoke to for about 10 minutes before he said, “I'm in.” Bob did the initial IT/WebTech work that is now ably carried forward by Joe Geller, who has delivered this wonderful new site's look, resources and feel.

Next, for some reason, Tony called me. We spoke for 12 minutes, and I told Tony I was happy to contribute articles on management, sales and of a reflection/inspirational variety. No doubt Tony had other conversations too, lining up the original writers, later lining up reporters and sales people, getting associations involved, etc.

When I want to talk to Tony these days, it is not as easy today as it was shortly after he first launched. Tony speaks with people from coast-to-coast and beyond our borders too about factory built housing. He is the 'face' of MHProNews at national and state conferences and trade shows. But this is NOT the Tony Kovach show.

This site is a team effort. The team includes:

  • You, as an owner, executive, manager or professional reader,
  • You, as a sponsor,
  • You, as an association,

all of you – all of us who care about factory built housing and its future! - are part of the team too. Knowing matters! Sharing matters too.

When I read this column of Tony's on communications, and this one on the importance of trade shows, gives you a tiny sense of what is taking place here. Another writer said that an industry can not be better than its trade publications or media. Wow, what a thought. So the critical need for this trade media becomes ever more clear.

As I reflect on how this factory-built housing trade media website looked a little over 30 months ago vs. how it looks now, it was a modest start at sharing and knowing. It has blossomed into a professional resource that many associations encourage their members to read regularly – I know – because I've seen their messages.

A number of associations share their news with MHProNews.com, those that don't should.

Having a one stop place to learn and share has tremendous value. They say the rising tide raises all ships. Well, not exactly true. If you have tightly anchored your boat (by anchoring your thinking) and the water rises too much, you'll eventually sink. But to the degree you participate in getting to know and sharing, you grow.

In Israel, there is the Sea of Galilee and the Dead Sea. Why is Galilee 'alive' and the Dead Sea dead? Because the Dead Sea has no outlets. The water that flows into the Dead Sea stagnates, and so life dies. When any of us cease to learn AND when we cease to share and care, we too stagnate and eventually die. That happens for people, that happens for organizations too.

Tony asked me to reflect on why sharing is as important as knowing. Look around here, look at what has happened in 30 minutes, and you will have your answer. At Louisville, it was motivating to see crowds of professionals younger, older and in between getting together by the hundreds to learn and share. The same thing happens here digitally every day.

While you read this, dozens or hundreds others are on this site at the same time as you, and in the course of the day, thousands will have come to this site. By the end of a month, well over 100,000 visits from pros like you take place.

Hey, while I'm plugging readership and sharing, I hope you check out the Words of Wisdom and my latest post Five Keys to Turning Your Business Around in a Sluggish Economy.

Growth results when those who share get together with those who you want to get to know. When we raise each other up through proven knowledge and experience, we truly all benefit and advance. ##

Posted by
Tim Connor
704-895-1230

Getting Results

May 9th, 2012 No comments

Every business professional wants better results. In 30 years of working with companies – many in the factory-built and log housing arenas – I've yet to see a client or prospect say, "We want to sell less and lose more money next year." That would be absurd, the CEO would be replaced or a mental institution would be called for such top leadership thinking. Business people want to grow results, period.

The question then becomes how do we get results? What are the things we must do differently to achieve our organizational targets? Who do I have to involve to get my goals done? What are the costs? What are the potential rewards? What are the risks? And so on.

I attended the informational/educational seminars at the Louisville Manufactured Housing Show last January. The array of practical business building topics was a solid. I didn't hear anyone say, gee I wish I had not come. Yet it rained all day on day one of the show, and snowed on day two. Nearly 1100 attendees from manufactured home retailing, land-lease communities, developing and installation were there, along with hundreds more who came to engage those professionals with their products and services. People drove or flew in from many parts of the country. Homes were sold. Products and services engaged.

It was a fine example of everyone involved winning.

Knowledge is power. Goal and solution orientation. A willingness to adapt to be more successful. These are among the keys to success.

Certainly Dennis Hill's office does a great job of organizing and running events like the Louisville Show. But let's not forget the role that Tony Kovach and the MHProNews team played, because certainly the Midwest Manufactured Housing Federation (MMHF) member state executives didn't forget their role. I've seen the positive comments on Tony's linked in profile from those execs. I've listened to people acknowledging his work on this trade media website.

For 2.5 years, Tony's MHProNews (MHMSM.com) online trade media website has gotten results for the Industry and his clients. Award winning retailer Doug Gorman said Tony is one of the best go to guys in the Industry. Hall of Fame award winning Dennis Hill and the MMHF execs have applauded Kovach's work. The seminars at the Louisville Show were all organized by Tony. I also sat in this year on a some training sessions on marketing and sales that Tony was doing for some retailers via webinar. The material was terrific, but more important, the client company was getting results.

Tony has been exploring ways we could deliver more training to more companies and their team members. I'm told that various states are keenly aware of the need and thirst for business building education. Tony will be at the Texas Manufactured Housing Association's (TMHA) event on August 19-21, presenting on How to Get More Customers with Cash or Good Credit. Now I imagine that many readers aren't in Texas, but would like to have quality business building information and training by multiple professionals like Tony and others. Well, I've been throwing out ideas to get it done Tony. A plan is being formed. When Tony gets involved in a plan, factory built housing pros should take note and listen. But before talking about the plan, a survey of the landscape is in order.

I've watched and worked with companies in this great industry for decades. What has often baffled me is that some things just don't seem to change. Some of the same old things keep plaguing manufactured housing.

For example, the subject of tornadoes.

How many times do we have to hear from the weather man that if you 'live in a 'mobile home,' you better run for cover or you may die.' Crawl into a ditch if you have to, but leave that mobile home.'

Isn't it beyond odd to tell people living in manufactured housing that they are safer outside then inside in a windowless room, say a bath or closet? Haven't these same TV weather men shown us video footage of cars and tractor trailers being carried up by the winds? Haven't they shown us photos and videos of leveled houses – and I mean conventional site built buildings – where the people inside we're carried off by those winds? Do they really believe that you are safer outside in a ditch, waiting to get sucked up by the winds than inside?

That's Absurd! But it has gone on for decades! Why? Because there needs to be a systematic approach by the Industry to solving the problem, that's why. If you don't like the results, you have to do something different.

With state association budgets at record lows in too many cases, there is only so much an association executive can do, their plates are full. But what can be done is to form a task force in every state to reply to the media – on behalf of the Association and it's members and under the guidance of the Association – to answer each and every time that negative news happens.

But what answer should be made that would help manufactured housing? What should the goal of such a task force be?

Glad you asked.

Every piece of bad news is an opportunity to engage the media and turn it into an opportunity for free – and positive – publicity. Hollywood stars have the mantra, there is no bad publicity. The very biggest companies turn negative news into a positive, all by engaging the media. They have the budgets for it, but guess what? If you start to turn media lemons into lemonade on topics like tornadoes and manufactured homes, you will sell more homes and you will have the bigger budgets too.

I've been talking with Tony about having a mix of online training and live events. The online events could be started in short order. They could tackle topics like engaging the media successfully, something Tony and others in this industry can talk about first hand.

We could do management, marketing, sales and other subjects online too. Ways to build your business without even leaving your desk, just an internet connected PC, laptop or tablet computer and a good telephone line.

I've been nudging Tony Kovach on this training and event topic for some time now. Because we need someone like him that can get the word out, and provide the promotion and audience we would need, and can connect with the various states that would want this for their members.

Think about this. How would you like your business to double in the next year? How many customers and sales are you missing that you ought to be closing?

i read what Tony Kovach writes, and MHMSM.com (MHProNews.com) has gone from 10,000 page views a month on this site two and a half years ago when he launched to over 800,000 page views from last month. Do the math, and you'll see that its is 8000% growth in 2.5 years. Doug Gorman, Dennis Hill and others are right. Tony gets results!

And that power can get you results too.

Watch for updates. Get involved. Don't let old patterns trap you. We could start with a topic like how to change negative tornado stories into positive publicity in YOUR state or market. We could start with a topic like change management, something I do. We can cover those or a vast array of topics from your favorite speakers and writers, because MHProNews.com has the platform and audience.

That audience is made up of smart business people like you. When you read this far, it is because you are ready to get results.##

Post by
Tim Connor, CSP
tel:704-895-1230
tim@timconnor.com

Preserving Access to Manufactured Housing

April 24th, 2012 4 comments

The manufactured housing industry has been confronted with the most serious challenge to its existence in its history in the form of the Dodd-Frank bill. Supporters of the bill failed to take into consideration that, as written, the Dodd Frank bill effectively eliminates chattel (home-only) financing for loans under approximately $78,000. The bill essentially lumps chattel lending criteria in with the same real estate lending restrictions, thus ignoring the higher cost of funds for home-only loans. As the loan amount declines, and the higher cost of funds plus the fixed costs of making a loan effectively kick home-only loans into the predatory lending category once the loan amount hits some $78,000.

H.R. 3849 is a proposed bill that has been introduced into the House of Representatives by Indiana's Congressman Joe Donnelly and Tennessee's Congressman Stephen Fincher. The bill is aptly titled the Preserving Access to Manufactured Housing ActIn addition to limiting the impact on manufactured chattel loans from the restrictions described above that were introduced by the Dodd-Frank bill, the proposed H.R. 3849 would exempt manufactured housing salespeople that are not deriving income from the proposed financing the salesperson is trying to arrange.

Oklahoma was the second state after Mississippi to have its entire congressional delegation signed on as co-sponsors of HR 3849. I was able to help secure the backing of Oklahoma's congressional delegation through meetings with either each of our congressmen, or with their staff member with responsibility for housing issues. The following points were helpful in securing their support:

  • Manufactured housing is not only the most affordable housing available in the United States, our production capabilities are the most efficient in the world for the production of entry level housing.
  • The manufactured housing industry although monitored by HUD, is self-funded through label fee payments to HUD. How many functions of the federal government have no financial drain on the government's resources?
  • Failure to act will eliminate the financing options for all potential purchasers in the very lowest economic sector of our market, those people trying to purchase homes under $78,000. Our industry's average loan is $58,000. The single-wide market would essentially be destroyed.
  • Failure to act will eliminate all financing options for about half of the existing 8.8 million manufactured home owners who may try to sell their homes, so they also have an incentive to contact their congressman and senators.
  • Your congressman should be receptive to our industry's message. You do need to get in front of him or her. Getting to Washington, D.C. may be cost prohibitive, but getting to the congressional offices in each of your home states should be doable.

A pressing need at the moment is to find a Democratic senator to help roll out a senate version of H.R. 3849. Senator Tom Coburn (R, OK) has agreed co-sponsor the bill on the Senate as long as we have a Democratic co-sponsor who has the approval of Senator Harry Reid for the roll out. Please inform me if that occurs and I will inform Senator Coburn. # #

Post submitted by MH Retailer

Doug Gorman

HomeMart, Tulsa, OK

doug@homemart.us

(Editor's Note: the link to the online resources above were added for your convenience. You can find your elected representatives at this link here. You can pass along a free 'third party' resource for manufactured home owners and residents to consider and engage on this issue at this link here. Our thanks to Doug Gorman for the column and for his years of ongoing volunteerism and service in manufactured housing. Others are encouraged to comment or share their own Industry Voices Guest Column about this or other topics of Manufactured Housing Industry interest. You can submit a column by emailing tony@mhmsm.com with the words Industry Voices Guest Column submission in the subject line.)

Re-assessing the Stabenow Amendment to Extend Energy Star Tax Credits

April 13th, 2012 2 comments

Hi Tony,

As you know, the Stabenow Amendment to Extend the ENERGY STAR Tax Credit for Manufactured and Modular Homes Defeated in the Senate. As a retail salesperson some reading this will say I’m only interested in my own good. But not only do I believe the Amendment should be passed but I think it should be expanded.  I am talking about a program where the federal government offers a tax credit to customers who purchase an energy efficient manufactured home. 

There is currently no tax credit for energy efficient manufactured homes.  In spite of the so many in the U.S. government saying it wishes to create more manufacturing jobs, increase home ownership, stimulate the economy (home owners make more purchases than just a house), decrease banking instability, decrease consumers debt load, increase energy efficiency and lower dependency on foreign oil imports, some in the federal government are missing the benefits of manufactured housing and the ability to kill 10 birds with 1 stone. Factor in as well the potential to export our homes to other countries too.*

The only credits available are to home owners from local utility companies, but Louisiana does not currently have such a program. While in some areas we lead the country in tax credits for things like solar energy, we offer nothing to someone that is currently living is substandard housing who’s income is too low to qualify for a loan – due to debt to income (DTI) ratios rather than credit scores – to improve their living situation.

Consider someone that owns a home that is inefficient and or hazardous and would like to upgrade, but to do so would require taking the house down to the studs and starting from scratch.  Banks are reluctant to lend for such major changes, especially if that is the collateral for the loan and merely increasing energy efficiency does not increase the value of the property enough.

Lets mention the fact that banks often charge higher interest rates on land/home deals simply because the home owner is buying a manufactured home effectively pricing lower income people out of the housing market and condemning them to substandard housing that is energy INEFFICIENT.  

If the same effort where put into upgrading access to American made homes that was put into upgrading autos (most of which were not even manufactured on U.S. soil) through “CASH FOR CLUNKERS," oil dependence could be halved in a few years.  

I wonder why no one has filed a class action law suit on behalf of the low income consumers everywhere. Basically they are being forced to pay higher utility bills because they can not pay the $70 – $120 per square foot cost of existing site built homes, or the still higher costs of new conventional on-site construction.

Sometimes worse yet they may effectively be forced to obtain housing through Section 8 housing programs, to me this smacks of discrimination and blackmail.  

Where is rhe logic to say to someone on a low or fixed income that you can afford a $300 – $500 monthly energy bill, but not a $500 new home payment that could help limit our dependence on foreign oil? Or you are effectively saying in some case that you will have to leave your A/C or heat off if you would also like to have food…this is unconscionable.  

I think that every dilapidated house that could be replaced with a new, energy efficient manufactured home not only helps the individual but the economy and the country.

As someone that works for a manufactured home retailer, I know that we are the front line in this battle and when I am ordering a home for a customer the very first thing I do is try to sell them on upgraded insulation and energy efficiency. I have gone so far as to order an upgrade on insulation without charging the customer. Needless to say this is not always encouraged as it cost the dealership money, and since it is not my money I may have little choice in some deals. I have had customers that have chosen not to pay the additional cost even though they know it will save them money in the future.  But if we offer the right incentives it would make it easier for the customer and I imagine the builder, if everything was Energy Star.  That would actually be easier to sell than the current “hit and miss." That is why I think if a program could be put together that offered incentives that would encourage dealers, banks, governments, electric companies, insurance companies and consumers – beyond what is currently available – we would have much more success than any stand alone program.

If you look at a model where you have a customer who has marginal credit, marginal debt to income, marginal down payment, and currently living in a free and clear home that is 50 years old that averages a monthly light bill of $300-$500, on the surface a bank may say no to a loan based on this customer. But if you could add a CREDIT for down payment from the state and federal government and local utility company, then figure in a credit on DTI for savings on energy bills and a lower interest rate base on an energy DISCOUNT.

Such steps could improve numerous customers lives, adding comfort, space, ease of bill paying, possibly increased health benefits, and while debt load is increased on paper you have reduced $200-$300 a month in energy payments, and reduced oil imports. You also have increased American production with American material and workers.  All of which could mean more business, and may also lead to higher values for resale, repossessions or land/home values.  All of this maybe even reduce or eliminate some of the “mobile home” stigma. 

Being a pair of “boots on the ground” I see some of what we are up against. Every time we turn around there are more rules and regulations against manufactured housing because people don’t understand, have prejudices, and have no incentives to do anything different.  So instead of manufactured housing helping solve some of the lower income housing problems, it just becomes harder to do anything.

If the factory built housing industry did a comparison between a normal 30 year old site built home and a new manufactured home (not even Energy Star) the energy savings would be outstanding.  Then if you take into account the number of 40-50 year old site built homes (circa 1960’s, or older) it would be even greater.  Then when you take into account all of the systems inside of a home that use or save energy and the shipping of materials, the construction of 1 manufactured home has far greater reach than someone who upgrades the insulation in an old home, and every new HUD code manufactured home is inspected and federally certified.  

Imagine if we could find a way to say to a customer “Sir if you spend X dollars for an upgrade it should save you X dollars a month and because of this the bank will allow a 10% increase on your debt to income ratio for buying and/or a credit on you down payment and/or a lower interest rate. Plus the federal government will give you an upfront credit that can be applied to your down payment.  And if you demolish or recycle an inefficient home the utility companies will match that grant.  FHA Title II loans already require that if you are replacing an existing home on a property it must be demolished or utilities be cut off.  Ultimately I would like the Federal government to give homeowners the option and an incentive to save money by purchasing a Energy Star certified manufactured home. Where you could legitimately say to a customer if you purchase a home with these things you would:

  • A) saves money on your electric bill;
  • B) your builder, energy co. and bank participate in a program that offers a grant applicable for down payment for buying Energy Star;
  • C) reduced DTI because you will be saving on electric cost (all participation would be voluntary);
  • D) the government will give you a tax credit for buying energy efficient.

Think of a comprehensive nationwide program that would be voluntary but not piecemeal from one state to the next, with a more definite framework. If you want it, it exists. If you don’t want it, you don’t have to participate.

All of these ideas should accomplish several things depending on the size of any program.

  • First, helping marginal customer get new homes.
  • Second, help low income customers have more disposable income.
  • Third, lower debt ratios for low income households.
  • Fourth, ease overvaluation of real estate.
  • Fifth, eliminate inefficient buildings from the power grid.
  • Sixth. recycle parts of demolished structures (perhaps for the needy, homeless, or veterans).
  • Seventh, increase American dream of home ownership.
  • Eighth, increase US manufacturing and jobs creation.
  • Ninth, save oil and other energy sources on a national level (including transportation of materials).
  • Tenth, eliminate costly weather delays for construction.
  • Eleventh, lead to a recycle business for old manufactured homes.
  • Twelfth, helping customers who currently can’t buy because:

> they spend any down payment on current inefficient homes;

> they have difficulty budgeting for a home because energy cost currently eat up most of their disposable income;

> customers who genuinely want to help the environment and the economy. (in the past 10 years I have seen these customers gain in numbers).

It would seem like this would be a WIN/WIN/WIN/WIN situation.  It is hard to see any down side if everyone looked at all this carefully and got on the same page.  Even contractors of site built homes can benefit if it resulted in more land/home deals with improvements on manufactured housing.  

Thanks

Blaine Gilless
Ad Mgr
Lane Thomas Housing, LLC
1955 S. Morrison Blvd
Hammond, LA 70403
985-542-5420
Blaine@LaneThomasHousing.Net

* Editor's note: at the recently concluded MHI Congress and Expo, a pair of Russians were in attendance, interested in U.S. style factory building for their country. Another attendee wanted to learn about export opportunities for American made panelized homes. 2% of MHProNews.com readers are from Latin America, Europe, Asia, Oceania and Africa. Communications with them reveals they are seeking information on investment or factory built home opportunities.

Readers are encouraged to sound off on factory built housing related issues, and can send submissions tony@mhmsm.com with Industry Voices Guest Blog in the subject line. Appropriate posted comments on such topics that are topic focused (as opposed to self-promotion) are encouraged as well.

Post 2012 Tunica Show Industry Perspective

April 5th, 2012 2 comments

The Tunica Show was good! Perfect weather, good number of attendees, good attitudes, and a few lenders wanting to approve new dealer applications: this is all most refreshing! You would think all the gloom and doom is over.

One supplier told me that he had sold over 100 floors as of Thursday evening. Everyone was upbeat.

This industry has still got it – if the government would get out of the way, get their foot off our necks, and allow the financing to take place. It would not only let this industry boom, but the retail boom would cause manufacturing to increase, and all the downstream industries would see their respective businesses increase as well (suppliers, freight companies, delivery/set-up contractors, insurance companies). Even the site-built industry would get a boost from the up tick in economic activity.

Putting all those people back to work would also avoid more foreclosures, reducing the possibility for another round of bailouts.

Many of the bureaucrats don’t seem to understand their “unintended consequences” are killing off an entire industry, in addition to stealing the “American Dream” of home ownership from at least an entire generation of voting constituents! There is some promising activity ongoing toward the modification of the Dodd-Frank dreadnaught, but the results have yet to make it to the street. We’re watching that with great interest.

The bureaucrats aren’t focused on us right now, anyway. The big issues in the Middle East are the buzz in today’s news. I am worried too! If Israel strikes Iran soon (and they will, if/when they feel the need), gasoline will spike. Record prices could push us over the edge.

The White House is trying to negotiate (tough sanctions, tough talk, etc.) with a nation that is by design apt to miss-speak, mis-represent, or outright lie in order to mislead an opponent. How effective will those negotiations be? Only time will tell, especially in light of the President’s family lineage.

Even without a preemptive strike, gas will soon reach $4.80/gal. If Israel does move against Iran, it will surge past $5.00. People are already foregoing vacations, major purchases, medicine, etc, to buy gas to get to work. $5.00/gal gas will create more job losses, lower consumer confidence, a lower GDP that will lead to a lower S&P credit rating for the country, and push us along that slippery slope towards a full-blown depression.

This President doesn’t understand what a tough spot we as a country are in, much less how to fix it. He has spent his time on fundraisers for his re-election campaign. After all, he has his priorities!

The information coming from this administration can be cloudy at times, to be very genteel in my choice of words. They are lying to us about unemployment being 8% – it is closer to 18% when you consider the thousands of under-employed who lost good paying positions and are now having to work one or more minimum wage jobs just to try to make ends meet.

His delay on the Keystone Pipeline (until after the election) is also bogus.

A) The southern portion of the country (Cushing OK to the Gulf Coast) is going forward in spite of Obama. After trying to stop it in Congress – and failing – he then went to Cushing and made a speech claiming he is letting it go forward. Letting it go forward? OH, PLEASE!!!

B) We currently have to ship the oil by train from Canada to Cushing. Guess who owns the railroad? Warren Buffett. (A mere coincidence.)

Romney will be the GOP nominee, and he will have a steep hill to climb to beat Obama. 47% of the people in America pay no taxes – they will vote for him (if they vote). Obama has record amounts of money and the George Soros controlled mainstream media in his pocket. Romney will need lots of help to cleanse the White House. On a bright spot, a recent CNN poll showed more independent voters leaning toward Romney than Obama. (For that fact to even get air play on CNN was big, in my eyes.) You may recall that it was the huge number of independents who voted for Obama in 2008 that tipped the election to Obama’s favor.

If Romney doesn’t make it, we are in deep trouble. We cannot afford another four years of this government.

Without financing, this industry’s retailers cannot survive. Without retailers, manufacturers cannot survive. This stops the suppliers and the other down-line industries associated with us. The lenders I’ve spoken to cite the new raft of legislation – Dodd/Frank, S.A.F.E. Act, etc. – as being too restrictive. “Unintended consequences.” Who is going to fix this mess? It will be you and I, through our own efforts, not this administration! # #

Submitted by

R. C. “Dick” Moore

Dick Moore Housing, Inc.

Community Owner to Community Owners and others in Manufactured Housing Business

February 17th, 2012 1 comment
My purpose in writing this column to you is this:
 
1. To encourage MH factories to work more closely with Community Owners
2. To furnish research on the "Boomer Market" which is here now.
 
According to some Industry estimates, there are 250,000 or more empty lots in our communities across the country at this time. Empty lots mean that our infrastructure is ready to accept a new home today. Community owners across the nation are doing things to bring in new residents that we have never done before or used to do years ago. If the truth is told, we have become smarter and run our businesses leaner than before. Probably much like the manufacturing industry of our home products.
 
I have gathered some research which I'd like to take a few minutes and share with you.
 
First, let's admit that things are bad for not only our industry but for everyone. But since we are related to housing let's talk about it. As the joke goes, it's so bad (how bad is it ;-) that in Beverly Hills California there are 180 homes that are being foreclosed on by the lenders of those homes. Residents there are making a business decision to walk away from their loans that are more than the home is currently worth. This sounds familiar, don't it? It's not that they can't make the payments, they just don't want to anymore.
 
According to CNBC.com, Georgia has the 4th highest rate of foreclosure in the nation or 1 home in every 355. Arizona, Calif. and Nevada are #1 with 1 in every 115 in foreclosure. RealtyTrac projects foreclosures will rise 25% this year to 1,000,000+ homes. Last year lenders took back 894,000 homes.
 
You can make your own judgement of why this happened or about whom to blame. Either way, it's not going to change a thing. Maybe we all are to blame in part for actions in our industry and what some did in the 90's or more recently. I certainly made some mistakes in my own small business I wish I could do over.
 
We know our own industry has had sizable numbers of repo's and new home sales in past years. When you look at the projected number of site built homes to be foreclosed on this year alone, it's a huge housing hole that must be filled. I believe our industry can fill this hole if we wanted to and planned to do so.
 
Now for some facts on the "Boomer Market."
 
The U.S. Census Bureau defines the Baby Boomers as those born between January 1st, 1946 and Dec. 31, 1964. On Jan. 1st 2011, the first of 77 million boomers began retirement age and will continue at the rate of 10,000 a day for the next 19 years. Let me repeat – 10,000 people a day – will reach retirement age for 19 years. This represents about 20% of the US population.
 
Along with this staggering fact comes this research that is not so good for many retirees.
 
David Zuckerman of Zuckerman Capital Management says that "the financial reality for most of the boomer population is that funding retirement will be much more difficult than they anticipated. Social Security was never designed to cover the cost of living for such a long period. When Social Security was designed, life expectancies were such that the system was to provide extra income in just the last few years of life. The elderly are living longer and the cost of health care is rising dramatically, making it very expensive to retire."
 
Persons who are retiring at 62-65 can now expect to live another 20 years.
 
One survey reported that 36% of those surveyed said they don't contribute anything at all to retirement savings.
 
35% of Americans already over the age of 65 rely almost entirely on Social Security payments alone.
 
In 1950 there were 16 US workers for every retired person. In 2010, only 3.3 persons were working for every retired person.
 
According to a recent America Association or Retired Person's (AARP) survey of Boomers, 40% of them plan to "work until they drop."
 
Companies across America have been watching the drop of their pension plans and 401K plans values, which were suppose to take up the slack. The stock market went south. If it crashes again, it will devastate the Boomers even more. Many who have 401K's have had to dip into them to just survive while they have been unemployed.
 
Many retirees counted on their homes as their retirement fund. But the housing market crashed. Now some experts say that 22% of homeowners -or nearly 11,000,000 people – owe more on their mortgage than their home is worth; many are boomers.
 
Boomers need to work and want to work longer than previous generations but unemployment is near 9% and many have lost their jobs and can't find work.
 
Personal note: the other day while checking out at the grocery store, the lady working the cash register was at least 70 and the man bagging was probably older than that lady. I can't believe that they were enjoying standing on their feet all day just to have something to do.
 
One other fact that is coming. As more and more boomers decide or choose to stay on their jobs and work for another 10 years to pay for their healthcare, groceries, etc. what do you think will happen to the college kids who are coming out looking for jobs? This is another problem that is upon us.
 
So, where does that leave us in this industry?
 
Clearly there is a tsunami of folks – retiring and young – who could be heading our way.
 
Boomers who do not need the large homes anymore to maintain, heat and cool, pay taxes on, and to rake that yard. They will be on fixed incomes and must reduce their cost of living or continue to work. The homes that were built in the 1950's are not insulated like the homes are today. Those older houses' closets are small, they have steps and other issues that will have to be addressed as they age in place.
 
77 million people in the next 19 years who may decide that they want smaller, tighter, and easily maintained homes that do not share a wall, ceiling or floor with others and want to plant flowers and a tomato plant outside their own home and be independent as long as they can.
 
10,000 people a day who will want to choose to scale back (downsize) and use their limited income on travel and enjoying their lives in a new home, maybe in a community that offers the safety of neighbors who have been screened by the community owner/manager, or where the community mows the grass for them.
 
So I come to the goal of my writing this Industry Voices guest article.
 
We community owners have an estimated 250,000 empty spaces that need homes on them and producing income.  The Manufactured Housing Industry has a product that is well built, affordable, and energy efficient, and for the next 19 years 77 million people will be looking at options for their retirement (this does not even begin to take into account the millions of first time home buyers entering the marketplace).
 
We have the land and sites. Manufacturers have the product and millions are looking for a place to call home. Why are we all not working better together?
 
I attended the Louisville Manufactured Housing Show this Jan. and I only noticed two manufacturers who were going after Community Owners with their Community Series Homes. I did not see anyone addressing Baby Boomers and their needs. Yes, there was a few who talked about wider doors and halls but not much emphasis on this population segment and it's needs.
 
I've heard about BDM's (Business Development Managers) for our HUD Code Home Manufacturers, but again, I only have been approached by 2 HUD Code home builders. who want my business.
 
Now, I am just a small mom and pop with few empty spaces, but I continue to wonder why all manufacturers are not knocking our doors down trying to get to us. We will meet again in Tunica in March, and I wonder how many seminars will be held by the BDM's to talk and reach out to all Community Owners in the South? Why were there seminars in Louisville and some set for MHCs in Tulsa, and not in Tunica's Show?
 
We Community Owners hope that chattel lending companies will begin to see that we can and will work with them in the future, and with the help of manufacturers, everyone can win in this partnership.
 
Our Georgia State Association has held symposiums in the past that invited HUD Code builders from our southern states to meet and work with us to develop homes that would fit our needs. We encourage a dialog with each and every lender and builder of homes so that we can fill the need of the upcoming boomer market and provide them with a home that they will be proud to own, rent or lease.
 
In closing I hope I have accomplished my two goals. Community Owners would like to talk to every BDM about Community Series Homes and would like to develop a national plan on how we can advertise our products and communities to this Boomer market of 77 million people in the future.
 
David Roden
Mountain View Estates
Rossville, Ga.
423-760-4819
 
(Editor's Note: David is aware of and has supported the call for the MH Alliance effort.)

Ben Bernanke Addresses Members of The National Association of Home Builders

February 11th, 2012 No comments
Participants in the 2012 National Association of Home Builders International Builders Show had a rare opportunity today to hear from Ben Bernanke, Chairman of The Board of Governors of the Federal Reserve System.
 
 
IBS Bernanke Tight
 
 
Bernanke spoke to a full house and tickets to the event were one of the hottest items at the convention. Bernanke stated that “The Federal Reserve has a keen interest in the state of housing and has been actively engaged in analyzing the housing and mortgage markets. Issues related to the housing market and housing finance are important factors in the Federal Reserve’s various roles in formulating monetary policy, regulating banks, and protecting consumers of financial services.”
 
 
IBS BERN Line Blog
 
 
With an estimated 1 ¾ million homes unoccupied and for sale, something needs to be done. In the last few years roughly 2 million homes have entered the foreclosure, and many of these have come on the market keeping down the need for new building. These homes are often neglected and need repairs hurting the value of the surrounding homes and community. The Federal Reserve estimates that ¼ of these vacant homes were owned by creditors in the second quarter of 2011. They also estimated that bank owned properties(real estate owned or REO) sold as short sales, and non-auction sales are accounting for 30 percent of home sales.
 
Bernanke stated that one of the reasons the recovery in housing has been so slow is due to the restraints on mortgage credit. In past recoveries mortgage credit had begun to grow four years after the business cycle peak, but that hasn’t happened this time. One group that has been affected even more than others is first-time homebuyers.
 
 
IBS Bernanke Stage Blog2
 
 
In contrast to this rental markets seem to be strengthening and are at some of the lowest vacancy rentals of the last 8 years. With home prices falling and rents rising he stated that property owners renting these homes This could might make more sense. The REO-to-rental program was shared as a way to maintain property values and minimize the amount of time a house sits vacant.
 
As of early November 2011, about 60 metropolitan areas each had at least 250 REO properties for sale by government- sponsored enterprises (GSEs) and the FHA – a scale that could be large enough to realize efficiency gains. Atlanta has the largest number of REO properties for sale by these institutions, with about 5,000 units. The next largest inventories are in the metropolitan areas of Chicago; Detroit; Phoenix; Riverside, California and Las Vegas, each which have between 2,000 and 3,000 units.”
 
Land banks were also discussed as an option to help with these foreclosed homes. These are typically governmental agencies that have the ability to buy and sell real estate.
 
What does this mean for the factory built housing community? To me it points to the fact that our land lease communities can be a viable option to people looking for affordable housing and a great place to raise their families. With the issues that site builders are facing for the next few years I think consumers will be looking for other places to call home.
 
post by
 
Lifestylist Suzanne Felber – all rights reserved on photos.
 
"Suzanne Felber" <info@lifestylist.com>
 

Testimony of Ishbel Dickens, Executive Director, Manufactured Home Owners Association of America (MHOAA)

February 10th, 2012 No comments
(Editor's Note: MHProNews.com provides the following account of the testimony of Ms Dickens without endorsing or agreeing with the view points expressed.  We as Industry Professionals must understand the views of homeowners and groups such as those represented by the MHOAA.  We thank Ms. Dickens for willingly sharing the following with our readers.  Please see some editorial commentary at the end of her testimony.)
 
 
United State House of Representatives
Financial Services Committee
Subcommittee on Insurance, Housing and Community Opportunity
Implementation of the Manufactured Housing Improvement Act of 2000”
Wednesday, February 1, 2012
2128 Rayburn Housing Office Building
Washington, DC
 
Testimony
Ishbel Dickens
Executive Director
Manufactured Home Owners Association of America (MHOAA)
 
Good morning Madam Chair Biggert, Ranking Member Gutierrez, and Members of the Committee. Thank you for the opportunity to share the manufactured home owners’ perspective with you this morning.
 
My name is Ishbel Dickens and I am the Executive Director of the Manufactured Home Owners Association of America (MHOAA).
 
I have been working with manufactured home owners for more than 20 years. First as a volunteer for my church, gathering signatures to help preserve a manufactured housing community nearby; then as a community organizer, working with manufactured home owners in Washington to help them gain stronger legal protections to save their communities and consequently their biggest asset – their homes. Since that time I had the opportunity to attend the University of Washington, School of Law and earned my law degree specifically to be a stronger advocate for people who own their homes but not the land under them. After law school, I was awarded a two year fellowship by Equal Justice Works to continue my manufactured housing work and was then hired as a staff attorney by a legal services agency. I have been the Executive Director of MHOAA since November 2010.
 
MHOAA is a national association of manufactured home owners and represents the interests of 17 million people who live in manufactured homes in this country.
 
There are more than 50,000 manufactured housing communities throughout the United States and they provide rental spaces for 2.9 million home owners and their families upon which to place their manufactured homes.
 
There are a variety of reasons why people choose to purchase manufactured homes, not least being their relative affordability. The average price of a new manufactured home is $68,000. This may seem like a “steal” and it may be if the owner is able to afford to own the land upon which they want to place the home. Additionally, manufactured home living can be a good way for young families to start out on the home ownership ladder, and it can also be a way for seniors to “downsize” when adult children have moved out or when a spouse has passed away and the seniors want to continue to live independently in their own homes.
 
However, if the home owner does not own land and is considering placing the home in a manufactured housing community, then the dream of home ownership may quickly turn into a nightmare when the home owner realizes what renting space in a manufactured housing community really means.
 
For instance, does it make sense to purchase a home and then place it on a rented pad when you do not have security of tenure? Yet that is the reality facing manufactured home owners. Most states that have Manufactured/mobile Home Landlord Tenant Acts (and 15 states have no such laws) allow for no more than one year rental agreements, and some do not even allow that.
 
State laws also allow community owners to close the community without compensating the home owners for any costs associated with this displacement, thus not only is the household displaced from their neighbors, friends, chosen location, but in all likelihood they will also lose their biggest asset, their home, as a result of the community closure since it is unlikely that there are vacant lots in other manufactured housing communities to move to.
 
Additionally, manufactured home owners, living in land lease communities find themselves at the mercy of landlords, who can raise lot rents as much as they want, knowing full well that they have a “captive audience” since the home owner, unlike someone renting an apartment, cannot simply up and move when the rent gets too high or the landlord neglects the upkeep in the community.
 
Indeed, many manufactured home owners feel like “prisoners in their own homes” since they lack any other affordable housing option. Thus, instead of rewarding people who choose to live within their means by purchasing an inexpensive home, we are crippling them by forcing them to stay in communities that are becoming less and less affordable to seniors on fixed incomes.
 
I do not make this claim, inadvisably. Indeed, at a public hearing before the Lynnwood City Council in Snohomish County WA, a city council member asked the attorney representing the community owners if he would advise his own mother to move into a manufactured housing community. The attorney responded that not only would he not advise his mother to move into a manufactured housing community, but he would not advise anyone to move into a manufactured housing community.
 
However, despite the significant barriers to manufactured home ownership, a significant number of people choose to purchase manufactured homes. If only it was easier to do so! For instance, it is rare for a potential purchaser of a manufactured home to have access to the same financing products as are available to the potential purchaser of a “site built” home. Manufactured home purchasers are more often steered towards chattel loans which tend to have much higher interest rates and shorter amortization times than real estate mortgages. Some may argue that chattel loans are better for manufactured home owners because the closing costs may be less. That may be true, but the actual monthly payments on a chattel loan will be almost double the amount that would be required if the same loan had been financed with a real estate loan product.
 
For instance, the principal and interest monthly payments for an FHA 5.375% fixed rate 30 year mortgage on $100,000 are $560 whereas someone with a chattel loan for the same amount would likely pay $1,136/month since the loan would be offered at an interest rate of 10.99% and would have a maximum term of 15 years. Indeed, I heard recently that a triple-wide home owner who has his home on waterfront property was required by his credit union to pay 1% higher interest on his mortgage because when Chase took over his former bank they refused to allow him to refinance his loan.
 
By highlighting the issues inherent in manufactured housing community living, I hope I have also identified some of the areas where the consumers that I work with and represent could also get together with the manufactured housing industry to work on matters of common concern. After all if home owners are scared away from living in manufactured housing communities because of ever increasing rents, short-term leases, and lack of security of tenure, then the sales of manufactured homes are going to continue to decrease.
 
MHOAA welcomes the opportunity to work with the industry as together we do our best to guarantee (i) adequate financing products to ensure loans on manufactured homes are as competitive as those for “site built” homes, (ii) long-term security of tenure, and (iii) reasonable rents and rules so that manufactured housing community living really is an attractive option for lower income households and retirees who desire to own their own homes, and so that home owners are not forced to abandon their homes as a result of economic eviction.
 
MHOAA also welcomes the opportunity to work with the Department on two very specific issues that could make a huge difference in the lives of the 2.9 million households who live in manufactured housing communities. For instance, as I mentioned earlier there are 14 states that do not have any laws on the books to protect the rights of home owners living in manufactured housing communities. This means that these home owners are amongst the most vulnerable home owners in the country. Indeed, not only are they at risk of losing their biggest asset, their homes, but they may well be living in situations where their basic constitutional rights are being infringed upon, since their landlords may have established rules that prevent them from meeting together to discuss issues of common concern, or they may fear retaliation if they attempt to pass out fliers inviting their neighbors to a meeting. MHOAA encourages the Department to look at ways to incentivize states to establish manufactured home landlord tenant acts so that manufactured home owners are entitled to the same fundamental freedoms (freedom of speech, freedom of assembly, freedom from retaliation, and equal protection under the law) as everyone else in the country can exercise without fear of eviction. One way to do this would be to withhold HOME funds from any state that had not enacted a manufactured housing landlord tenant act.
 
A second proposal that the Department might consider, which would be of great importance to manufactured home owners, would be to look at ways to incentivize community owners so that they are encouraged, should they be considering selling their property, to sell it to the home owners’ association, the local housing authority, or another non-profit affordable housing agency. This way manufactured housing communities can be preserved and continue to provide affordable housing options for senior and low income households. There are over 100 resident owned communities in the country and not one of them has yet defaulted on its loan. Housing Authorities in some jurisdictions have also stepped in to purchase at-risk manufactured housing communities and preserved them as affordable housing for hundreds of home owners. An incentive program that encouraged community owners to sell the land to their tenants and/or other non-profit affordable housing agencies would help preserve this affordable home ownership opportunity for current and future low income households.
 
Furthermore, next week this Committee will be considering a housing voucher reform bill, the Affordable Housing and Self-Sufficiency Improvement Act of 2012”. As currently drafted this bill only allows manufactured home owners to use vouchers to help pay for the lot rental in a manufactured housing community, but there is no language in the bill that allows a low income household to use the voucher to help pay off the mortgage or insurance on the home. I encourage you to consider amending the voucher reform bill to include such additional opportunities for manufactured home owners.
 
These are just three examples of ways that the federal government could help protect and preserve this unique home ownership opportunity in a way that would benefit both the consumers and the industry.
 
My invitation to participate in this hearing asked that I not only address the current state of manufactured housing but that I also focus on four specific questions which were listed in the invitation. I turn to them now.
 
1. Has the Department fully implemented the Manufactured Housing Improvement Act of 2000?
 
I believe the Department is better placed to respond to this question than I am. It is my understanding that given the limited resources available to HUD to carry out the intent of the Manufactured Housing Improvement Act of 2000 that staff are doing what they can.
 
2. How does the Department determine the make-up of the Manufactured Housing Consensus Committee (MHCC)? What role does the 2000 Act give to the MHCC?
 
The Manufactured Housing Consensus Committee (MHCC) is made up of 21 voting members, seven represent the manufactured housing industry, seven represent consumers, and the remaining seven are supposed to represent the general public. Each member of the MHCC serves a three-year term and may renew for one additional three year term. I have been serving on the MHCC since January of 2011 and was appointed by the Secretary of HUD following the submission of my application and due consideration.
 
It is my understanding that the MHCC is required to meet no less than once every two years. Indeed, I attended two in-person meetings in 2011, as well as an in-person new member orientation meeting. There were also several sub-committee conference calls. The MHCC’s role is to advise HUD on issues relevant to the construction of manufactured housing to ensure quality products are available to consumers, and to provide balanced input regarding regulations relating to manufactured housing. This quality oversight is of vital importance to consumers since they are investing in their biggest asset, their home, and they need to know that is durable, mold resistant, has healthy indoor air quality, is energy efficient, is built to last and will not fall apart after the warranty period has expired.
 
3. How often are the construction and safety and installation standards for manufactured housing updated? How does the Department utilize the MHCC in updating these standards?
 
The MHCC has four sub-committees: General, Regulatory Enforcement, Technical Structure & Design, and Technical Systems. Every MHCC member serves on two sub-committees. The sub-committees meet as and when needed, sometimes by conference call between in-person meetings of the whole and generally there is time set aside at the in-person meeting for sub-committee meetings too. All committee and sub-committee meetings are open to the public and the public also has the ability to submit written comments for the MHCC members to review. The main industry representatives, the Manufactured Housing Association for Regulatory Reform (MHARR) and the Manufactured Housing Institute (MHI), make very good use of the public process that is provided for their input. Indeed, I would go so far as to suggest that MHI and MHARR dominate the public comment period and, on occasion, provide in-depth written materials for the MHCC members to digest and consider.
 
MHCC members are provided with a log that lists all the requests for changes to the HUD code regarding manufactured housing and these log items are assigned to the appropriate sub-committee for discussion and review.
 
In my opinion, the MHCC spends considerable time, sometimes too much time, reviewing proposals, but also providing opportunities for expert and public input, and discussing the pros and cons of particular proposals.
 
Ultimately, while the sub-committee needs only a majority vote to bring the proposal to the full MHCC for further deliberation, it requires 2/3 vote of the MHCC members before the proposal can move forward to HUD. In addition, the MHCC members may choose to vote definitively, vote in principal, or reject any proposal before them.
 
I must say the process can seem labored at times, especially when an issue one cares deeply about gets stalled repeatedly. I believe consumers and industry representatives on the MHCC have all felt frustrated by the process at different times. Several examples that have frustrated me recently are:
 
(1) The unwillingness of industry representatives to support energy efficiency standards that had been proposed. Given the high cost of utilities it certainly made sense to the consumers that manufactured homes be produced to be as energy efficient as possible but there were not enough votes to get energy standards out of the Committee. Fortunately, the Department of Energy currently has jurisdiction over energy efficiency standards for all types of housing (manufactured and “site built”) so at least manufactured housing consumers can be assured that their homes are no less energy efficient than other housing types;
 
(2) Indoor air quality standards. A member of the public brought this issue to the MHCC in 2009 and illustrated quite graphically how roof ventilation systems that did not meet residential building code standards are causing manufactured home owners serious illness. (The residential code requires 10 feet minimum between the combustion exhaust and the ventilation intake yet in manufactured homes only three feet is required between them.) This issue has yet to be acted upon by the MHCC; and
 
(3) Despite a presentation, in March 2011, from an expert on improving moisture durability standards for manufactured homes, the MHCC has had no further discussion on this important issue.
 
From the consumer perspective the 2/3 vote required to move these issues forward to the Department was incredibly frustrating especially as at least one of the issues deals with health risks that some manufactured home owners currently face since their indoor air quality could be making them very sick.
 
However, it might be helpful to know that even where there is consensus and the Department moves forward to issue proposed regulations based on the advice of the MHCC, individual MHCC members, as well as the general public, are still at liberty to provide their own comments regarding the proposed rules and therefore have an opportunity to voice concerns contrary to the vote of the MHCC should they choose to do so.
 
4. In its FY 2012 budget, the Department proposed to charge a $60 label fee for each transportable manufactured housing unit produced. What is the Department’s process for collecting and administering revenue generated from its label fees? How are these fees used in accordance with the 2000 Act and what effect will the increased fee have on production levels for the manufactured housing industry?
 
The Department’s process for collecting and administering revenue is laid out in the 2000 Act. See Section 620 (42 U.S.C. 5419). Given the limited resources currently available to the Department I would assume that these fees will be deposited in the Manufactured Housing Fees Trust Fund and that the money will be used to support the State Administrative Agencies (SAAs) (the states’ manufactured housing inspection programs) and the Dispute Resolution Program so that consumers can access timely help if they need to address problems caused by either the manufacture, sale, or installation of their manufactured home, since this dispute resolution program is only available for the first 12 months after the installation of the home.
 
Presumably the cost of the fee will be passed along to the consumers and the increase to $60 will be money well spent since the SAAs and access to the Alternative Dispute Resolution Program provide consumers with meaningful programs to ensure that they purchase and have installed the best products available and ones that are in compliance with federal and state building and installation codes.
 
Having responded, as best as I am able, to the specific questions presented, I would now like to offer some personal reflections on the value of the MHCC to consumers.
 
One of the most important aspects of the MHCC from the consumer perspective is the opportunity it provides to “level the playing field.” Consumers of manufactured homes are always at a disadvantage. They do not have access to the same loan products as those buying more conventional homes; people who place their homes in manufactured housing communities have no security of tenure, no guarantee of reasonable rents, and few legal protections; and without government oversight there would be no way for manufactured home owners to be assured that the home they were purchasing was going to last. Thus, the MHCC provides consumers with a venue to share their concerns with the manufactured housing industry and to find ways to work with the industry to improve its product so that it will continue to be a viable affordable home ownership option for millions of home owners for years to come.
 
Additionally, unlike the producers of many other products, the manufactured housing industry does not really need to rely on “brand loyalty.” It is unlikely that a manufactured home purchaser will ever need to buy another manufactured home, so without regulation and oversight, it would be possible for the industry to simply provide a product that looks good at the dealers’ lot and can survive the one year warranty period but that might not be habitable for the long-term. The MHCC and the Department provide necessary checks and balances for the consumers and provide guidance to the industry in a way that benefits everyone.
 
There are more and more “small footprint” homes on the market every day – one only needs to put the words “small footprint homes” into a search engine to be inundated with webpages devoted to this subject. A lot of these small footprint homes are too expensive for the average manufactured home owner but it might give the industry pause to consider how they can compete with this up and coming market in a way that will provide lower income households and seniors with quality affordable manufactured homes.
 
In closing, let me reiterate some of the ways in which I believe the consumers and the industry could work together for the benefit of all involved. First of all I think it would be extremely helpful if the industry could support better financial tools for the purchase of manufactured homes. Indeed, homes will not sell if potential purchasers cannot afford the loan payments, and chattel loans, as I pointed out earlier, are relatively expensive to pay off.
 
Second, having the industry work with home owners to secure long term leases in manufactured housing communities, as well as reasonable rent structures and other legal protections, would go a long way towards encouraging potential purchasers to buy manufactured homes. This is especially important as more and more manufactured housing communities are being owned by large corporations who register as “Real Estate Investment Trusts” (REITS). REITS are exempt from paying federal corporate income tax, so at the same time as they are raising lot rents and pricing seniors and low income households out of their homes, these companies are also benefiting from not having to pay corporate income tax.
 
Finally, having the consumers and the industry work together to improve the “image” of manufactured housing, by showing that these homes are energy efficient, durable and healthy, will allow seniors to “age in place”, and will be an asset that will have increased equity over time could really help boost the sales of manufactured homes.
 
Thus the opportunity for manufactured home owners and industry representatives to meet together through the MHCC has real benefit and I would hope that we can continue to explore areas of mutual interest for the betterment of all concerned.
 
Thank you. # #
 
Ishbel Dickens
Executive Director
Manufactured Home Owners Association of America
ishbel@mhoaa.us
206.851.6385
www.mhoaa.us
 
(Editor's Commentary: MHProNews.com believes that the consumer perspective is vitally important and needs to be considered in everything that we as an business professionals do individually or collectively.  We have repeatedly stated our call for 'win-win-win' actions that benefit all involved, professionals and consumers.  In fact, we believe that the only good deal is one that everybody involved benefits.  If all the parties to an agreement fail to benefit, over time, the 'win-lose' tends to become a 'lose-lose' situation. 
 
Happy residents and consumers do not run to have laws enacted that professionals must later fight to stop, modify or overturn.
 
This is one of many reasons why we have advocated and will continue to advocate for the MH Alliance, that can bring the interests of home owners and industry professionals together for the good of all concerned.  
 
Ishbel Dickens, the author who delivered the testimony reported above to the Congressional hearing on Manufactured Housing, frankly has an approach that we often do not agree with.  That does not mean that she is not sincere; my belief is that Ms Dickens is very sincere in favoring legislation such as Dodd-Frank, as do many of the members that she represents. Some of the goals Ms. Dickens believes in are good ones, while others in my view, such as Dodd-Frank are problematic.  In fact, some of her perspectives are arguably counter productive to the very members interests that she holds dear.  
 
For example, readers at MHProNews.com know that the vast majority of finance experts believe that Dodd-Frank – as written and as it will likely be enforced by the Consumer Financial Protection Bureau (CFPB) – will reduce access to financing for consumers dramatically, thus trapping many current owners of manufactured housing, because less credit access will lower home values the same as it has in the conventional housing sector.
 
While we would disagree with some of Ms. Dicken's reasoning and arguments, there are some points that I believe are a worthy goal, if, if, if they are properly approached by all parties involved.
 
It is reasonable to consider selling one's land lease community to residents via an organization such as ROC USA or a similar group.  This should be done without pressure or coercion.  The fact is that a community owner can get the same type of financial return from a home owners group that purchases a land lease community as an investor would pay.  So why not voluntarily provide the option to community residents, if you are thinking about selling?  
 
Ms. Dickens is correct, all of the ROC USA operated communities have been successful, and they send a good message that can benefit the Industry at large.  My take is that those MHC owners who have used the ROC process have found it to be positive financially, personally and professionally rewarding.  It should be noted that the ROCs are often of a size that would not be of interest to institutional investors or portfolio operators.  
 
As some of our readers know, we are working with Industry professionals on some of the good ideas that Ms Dickens suggests.  For example:
 
MHCs may with good reason want to offer long term land leases, would want to get access to market rate financing that is competitive with single family housing and we do indeed need an image campaign that brings us together in a way that advanced the interests and values of all involved. This should be voluntary, and not coerced.  
 
That said, arguably when Industry owners and professionals realize that the victory for the home owner insure the future of our Industry, and that all involved can prosper when the various interests are balanced, we as an industry will see our image improve, community values increase, home owners can see appreciation in their homes that are properly cared for, and we can see a boom in our industry that we have never experienced before.  Having spoken privately with business and association leaders on this topic, I do believe there are ways that win-wins can be crafted.
 
Win-lose, is always a loss for all in the long run.  That is so if it is business is taking advantage of a client, or if a consumer is taking advantage of a business.  Two wrongs don't make a right. 
 
We can and should work to become the first choice homes that consumers want, not last choice housing that people feel they must accept.
 
That is a goal visionaries on all sides can work towards and achieve.  Your comments to Ms Dickens, myself or posted comments are welcome.)

What is the latest on SAFE ACT, DODD-FRANK, CFPB (Consumer Finance Protection Bureau) and as an MHC owner, should I care?

February 8th, 2012 No comments
It has been over three years now since the passage of the SAFE Act federally which mandated that states pass similar legislation meeting the minimum standards outlined by the federal legislation. States were given one year to draft and pass their legislation. All states did pass legislation but several were notified by HUD (Housing and Urban Development) that their legislation did not meet the minimum standards or provided more latitude or exemptions than were provided in the federal law and as a result the states had to amend or change their laws accordingly. It is extremely important to note that the federal law established the minimum standards and a few states incorporated more stringent standards such as requiring lenders to have a physical presence in their states. Lenders and state regulators are still sorting out these issues.
 
To further complicate the matter, HUD’s rule was a proposed rule….meaning that upon further review and comment it could change or provide states with an interpretation different than the proposed rule. This created a great deal of confusion at the state enforcement level and many states took the position that there would be no enforcement of the SAFE Act until the final rule was issued.
 
On June 20, 2011 approximately 30 days before all enforcement of SAFE was to be turned over to the Consumer Finance Protection Bureau, HUD issued the final rule!
 
The final rule did provide additional clarity on issues on what can and what cannot be done without triggering actions requiring licensing under the SAFE Act. Let’s look at what we found out.
 
It appears that retailers and community owners have a little bit more flexibility in their “interaction” with the borrower so long as:
 
  • They do not hold themselves out as a loan originator.
  • Limit their actions regarding the loan transaction itself and
  • do not receive any compensation or gain as a result of the credit transaction.
  • They can transmit a completed credit application (completed by the borrower) to prospective lenders.
  • They can provide payment examples for prospective borrowers.
  • They can share or show the borrower rate sheets from multiple lenders.
  • They can assist the lender in closing the loan transaction by showing the borrowers where to sign and then sending loan documents back to lender.
  • They cannot negotiate rates and terms of the loan.
  • They cannot receive compensation related to the loan transaction.
  • They cannot complete the loan application for the customer.
  • They cannot hold themselves out as a loan originator unless they have the requisite MLO license.
 
The final rule made clear that the federal law does not provide for any kind of de minimus exemption but strangely left it open for states to determine what was habitual or repetitive. This seems contradictory at best but Industry Associations such as the WMA and CMHA are working diligently to get a favorable interpretation with state regulators.
 
So let’s bring this forward to where we are today. We have the final rule; states regulators are meeting by conference call regularly so there is consistent and uniform interpretation and enforcement; and the CFPB is now technically operational since Richard Cordray has been appointed via a controversial 'recess appointment' by President Obama to be the Directory of CFPB. What this all means is that states will begin enforcing if they have not started already; the CFPB is the ultimate regulator at the national level and will also begin audit and enforcement of non-depository finance related entities such as mortgage servicers, payday lenders, and manufactured housing lenders!
 
What does this mean for community owners who have been providing the capital to make loans for prospective residents to live in their communities? It means you have to be licensed as a lender and your sales people have to stay within the “lines” outlined above to avoid having to be licensed as a Mortgage Loan Originator.
 
Or…you should investigate and consider using a TPSP (Third Party Service Provider) who can do all of the lending functions (receive the application from the customer; underwrite the loan in accordance with federal requirements, document the loan file; prepare loan documents; fund the loan and provide loan servicing on a direct basis with the borrower).
 
San Antonio Credit Union (SACU) has such a program in place. There are certainly other firms you may wish to contact to see if they offer anything comparable and under what conditions. SACU has a compliance department that daily reviews regulations coming from Washington and determines the impact of those regulations on their lending business.
 
So we have SAFE Act in place, now being enforced…don’t ignore it and think you can “fly under the radar”…it is not worth the risk. Fines can be $25,000 per incident, which means for those doing a volume of business, x number of 'incidents' from the federal regulators perspective may put a company in a world of hurt or out of business.
 
Dodd-Frank, the massive financial reform legislation for the most part has not kicked in yet but now that the CFPB is up and running you can expect a flurry of activity and new regulations that will have a profound effect on the way we do business. We already know the crucial areas to be concerned with. It can make sense to partner with some firm who knows and can provide the assistance and programs needed to continue doing what you do best…developing and managing great communities and affordable housing and attractive lifestyles for your residents. # #
 
 
By Dick Ernst,
President of Financial Marketing Associates, Inc.
rdehome@aol.com, 972-503-3201, or cell 214-335-2708.
 

Hall of Fame Announces 2012 Inductees

January 31st, 2012 No comments
The RV/MH Heritage Foundation recently announced the election of the 2012, 40th anniversary class into the RV/MH Hall of Fame. Inductees will be honored at an upcoming ceremony scheduled for August 6 in Elkhart.
 
Those to be honored include:
 
Michael R. Evans of Aberdeen, South Dakota, founder and developer of Centennial Homes, a housing retailer with locations in 3 states serving customers in 10 states providing affordable housing to over 12,000 families. He has served 20 years on the board of the South Dakota Housing Association.
 
Doug Gorman of Tulsa, Oklahoma. Founder and owner of Home-Mart. He was a charter member of the US Department of Housing and Urban Development Consensus Committee as the only housing retailer on the committee. He is Past-Chairman of the MHI Federated States Division representing retailers and community operators and has been recognized 9 times as MHI Retail Center of the Year.
 
Gerald “Jiggs” Meuret of Wausau, Wisconsin. While growing his company, Housing Mart of Wausau, he served 32 years on the board of directors of the Wisconsin Housing Alliance including terms as chairman in 81, 83-84, and in 1990. as the only 3 term chairman of his association, he developed such credibility that 100% of the producers in his state became members. He has been a firm advocate of customer service while providing thousands of families with homes.
 
Bob Olson of Forest City, Iowa, Chairman and CEO of Winnebago Industries, and veteran member of the RVIA Executive Committee and Co-Chairman of the highly successful Go RVing Coalition. He built his company’s reputation for commitment to service of both his dealers and his customers.
Stanley Sunshine of Atlanta, Georgia. As Chairman of Stag Parkway, he served on the board of the RV Aftermarket Association from 1991 to 1999 including as chairman in 98 and 99. He served on the RVIA board from 2003 to 2010. He is a long time champion of the RV Learning Center and promoting efficiency in the industry.
 
Mary Irene Younkin of Columbus, Ohio. A 60+ year veteran of the housing industry, she chaired the Ohio MHA convention for 12 years and has served the OHIO mha for over 30 years.. She founded Dycom Industries to develop housing communities and promote the use of fiber optics in Florida. Mrs Younkin joins her late husband and her son in the RV/MH Hall of Fame.
 
Mr. and Mrs. Nelson (deceased) Jackson of Myrtle Beach, South Carolina. Beginning in the early 1970s, the built Ocean Lakes Family RV Park into a community which now provides sites for 3449 RVs. They were recognized as national RV Park of the Year in 1997, 98, 99, 02, 03, 08 and 09. In 2005 they were honored by the South Carolina Governor for their efforts in promoting tourism in the state.
 
Edith Lane (deceased) of Deming, New Mexico. Founder, in 1969, and leader of the national Loaners on Wheels club for single RV travelers now having chapters throughout the US and in Canada. Developer of 3 RV Parks targeting single RVers and a longtime columnist on the RV lifestyle in national consumer magazines.
 
Ellwood A. Titcomb (deceased) of Lake Helen, Florida. As the President of Americorp he has, since the 1940s, pioneered the development of housing communities throughout the country. He pioneered “no steps” ground level home placement in communities in New England, California, and Florida.
 
Perry Yoder (deceased) of Middlebury, Indiana, He served the RV industry with 4 manufacturers and with L&W Engineering a component supplier. In 1975 he patented a slide-out mechanism for RVs. A long tome member of the IMHA-RVIC board he served as chairman of the Midwest RV Show committee.
 
Since its beginning in 1972, the hall of fame has honored more than 350 leaders of the recreational vehicle and manufactured housing with induction into the RV/MH Hall of Fame in recognition to their significant and lasting contributions to the greater good of their segment of the industries. The RV/MH Hall of Fame and its related archival library of literature and photographs and its museum of historic vehicles is housed in a 85,000 square foot facility along side Interstate 80/90 in Elkhart, Indiana. # #
 
Tom McNulty, RV/MH Hall of Fame. 574-293-2344 e-mail rvmhall@aol.com