Industry Voices By Savvy Insightful Passionate MH Professional

Industry Voices By Savvy Insightful Passionate MH Professional

About “The Lost Decade,” Revisiting and Advancing

I think it’s good to set goals and to sometimes make them higher than we think are obtainable. My main question in response to Ross Kinzler's OpEd,

http://www.mhpronews.com/blogs/industryvoices/the-lost-decade-isnt-over-until-we-say-it-is/

…is to say that it may be take longer to get back to 200,000+ shipment levels, even with a good marketing support plan. Steady 5 to 10% annually for the next few years is doable. After that, it could be accelerated. That said, it would be wonderful if Ross is correct on how quickly we could recover.

From an advertising standpoint, Ross is absolutely correct. The dollars invested should be an unavoidable business expense such as floorplan, lot lease, utilities.

The basic rules of marketing is that 5% of gross sales should be reinvested in advertising your product. This is a minimum number and a proven business management principal.

Our industry's history dictates that if you’re not profitable you don’t advertise. That’s like saying that we won't pay the utility bill this month if we are not profitable.

Where would monster.com, google.com or godaddy.com be today without their Super Bowl Advertisements. Would we recognize any of the three names otherwise? But now they are all house hold words, because they marketed themselves.

That not to say we need to do Super Bowl ads but we do need to follow time proven business principals and always invest a percentage of our gross revenues in advertising.

jay-hamiltonC. Jay Hamilton
Executive Director
Georgia Manufactured Housing Association
199 East Main Street
Forsyth, Georgia 31029
Phone : (478) 994-0006
Cell : (478) 394-5114

MartinMartyLavinJD-PhotoQuoteDidAnExpertWitnessAssignmentInIndiandaNotImpressedManufacturedHomeCommunityResidentsTreatmentYesCostsMoneyToBePoor

Marty Lavin, J.D., Weighs in on Resident Complaints of Predatory Behavior by Manufactured Home Community Consolidators

Tony, I am not familiar with this situation, other than as the news account details. On the one hand I know from personal experience that …

Read More →
KarlRaddeQuoteSouthernComfortHomesByranTX-rePendingPlanBanMobileManufacturedHomes

Karl Radde – TMHA, MHI, Southern Comfort Homes – Addressing Bryan City Leaders, Letter on Proposed Manufactured Home Ban

To All Concerned [Bryan City Officials, Others]: As the retail location referenced by Mr. Inderman, I would like to take a moment to address the …

Read More →
EdwardAsk-EddieHicksIndustryVoicesManufacturedHousingMHProNews-1

MHC Pro Eddie Hicks, Federal Stalemate, and the 28th Amendment Solution

If you, like me, are somewhat totally perplexed by the apparent “stalemate” our duly elected members of Congress are in, perhaps it’s because in recent …

Read More →
TrailerParkBoysCommentaryAlKempExecutiveDirectorManufacturedHomeParkOwners-AllianceBritishColumbiaDailyBusienssNewsMHProNews-2

“Trailer Park Boys” Al Kemp, Canadian Manufactured Home Community Association, Reacts to Netflix Series

Hi Tony, The short answer is that – at least in Canada – “trailer park” connotes exactly the type of persons portrayed in Trailer Park …

Read More →
TimConnorCSPManufacturedHousingIndustryDailyBusinessNewsMHProNews-2

Social Media, Mass Emails vs. the Personal Touch? Field Testing Business Development Methodologies

As someone who has been selling my services globally for over forty years, I recently decided to dramatically reduce using technology, social media and mass …

Read More →

The Importance for Businesses and Investors in Manufactured Housing for Selecting the Next Supreme Court Justice

Predictability in law is the key to a prosperous Republic. Laws must be interpreted based on the language in them first and foremost. Only, when …

Read More →
FreeTradeOrEconomicWarMartyLavin475-AA

Free Trade or Economic War?

Anyone going to school in the U.S. after WW II has learned the breakdown in world trade was a primary, though not only, cause of …

Read More →
RealEstatePersonnelCanSellMHCASusanBrentonManufacturedHousingIndustryVoicesDailyBusinessNewsMHProNews

Law Allows Real Estate Personnel to Sell Homes in Your Manufactured Home Community

Real estate personnel are now allowed to sell homes in manufactured and mobile home parks without first having to be licensed as a broker under …

Read More →
RevDonaldTyeJr-ManufacturedHousingAdvocateQuickestWayWealthIndustryVoicesMHProNews550

Manufactured Homes – Access & Equity – a Key Cure for America’s Housing Shortages, Wealth-Building Says Activist Donald Tye, Jr.

Manufactured housing could cure most of the ills we have in this country as it pertains to the housing shortage. Why then is it not …

Read More →
MHCommunitiesOfAZNealTHaneyPresidentWhyTheyQuitManufacturedHousingInstituteMHIDailyBusinessNewsMHProNews

State Association Quits Membership in Manufactured Housing Institute (MHI), Explains in Writing, Why?

The manufactured housing industry has long been a mainstay of affordable housing in the United States.  For decades the industry has provided an unmatched quality …

Read More →
GusRodriguezTejasHomesConroeTXIndustryVoicesDailyBusinessNewsMHProNews

“No Greater Resource” in Manufactured Housing Industry

Dear Tony and Soheyla, Thank you for your great reporting on our industry and the challenges we face as independent retailers. There is no greater …

Read More →
EconomicRacismIlGenAssemblyRevDonTyeJr-JDHarperArkp-ManufacturedHousingAssoc-IndustryVoicesMHProNews-2

McCrory Lawsuit – “Significant Victory Against Zoning Discrimination” – Manufactured Homes

The McCrory lawsuit is a significant victory against zoning discrimination that many working families in Arkansas face from cities and towns when they attempt to …

Read More →
Scroll to Top