Industry Voices By Savvy Insightful Passionate MH Professional

Industry Voices By Savvy Insightful Passionate MH Professional

Using Music to Sell more Manufactured Homes?

Music evokes emotion. It’s not always on our conscious minds, but music and sound have a tremendous impact on us daily. Music is the background of our lives. Music is a time machine, much better than the one Ole Doc Brown used by Marty in Back to the Future. You could be cruising the dials, or the Pandora channels more likely today, and come across a song that evokes such powerful emotions and connections that it transports you to a time in your past that you may not have thought about in umpteen years.

Your memories flood your mind, clarifying a picture of days gone by, taking you back to some significant point in your life. Your first kiss, your first love, that time you did that thing with that person, the euphoria of being a child and opening presents on Christmas morning and the list goes on.

Music is powerful. Most songs are an outward expression of an inner thought or emotion. The power of music is undeniable.

Having a background in audio engineering, I understand the power of music. This is truly understood in the film industry. Nearly 70% of what’s make a film standout is the background music. Next time you watch a film, pay attention to the fact that there is some sort of background music running the entire length of the film.  If there is no music, it is done quite intentionally. The Lord of the Rings movies wouldn’t be nearly as powerful without the incredible and haunting soundtrack that carries the film forward.

HomewardBoundPaulSimonDoingGoodMHInsideMHRoadShowMHLivingNews-com-1200x940-660x330
Album cover credit – CBS records, no endorsement by either party is expressed or implied.

I say all this after reading an article on Simon and Garfunkle’s song “Homeward Bound” on MHLivingNews.com. Tony’s thoughts on that song and the implications he lays out are masterful. The power of music in mixed media is something that we have done since the first radio jingle played over the air waves. What is a jingle anyway? It’s nothing more than a catchy tune tied to a product. Some are short; “Nobody does it like Sara Lee” or “The best part of waking up, is Folgers in your cup.”


While others took a bit longer and carried a bit more meaning: “I’d like to teach the world to sing in perfect harmony, I’d like to buy the world a Coke and keep it company…”

If the manufactured home industry could truly utilize the power of song to carry its message, to embed itself with emotions already tied to songs as Tony did in the article linked above, what a powerful tool that would be.

Imagine if you will, a song that already evokes warm feelings of being “home,” comfortable, safe, cozy; whatever it means to you, and cross threading it with your quality-built manufactured homes. Every time someone heard the song, it would bring them right back to your brand and our industry. Now that’s powerful. ##

victor-frost-fairfield-homes-land-texas-posted-inspiration-blog-mhpronews-com--150x150

 

Victor Frost, Fairfield Homes and Land.

MartinMartyLavinJD-PhotoQuoteDidAnExpertWitnessAssignmentInIndiandaNotImpressedManufacturedHomeCommunityResidentsTreatmentYesCostsMoneyToBePoor

Marty Lavin, J.D., Weighs in on Resident Complaints of Predatory Behavior by Manufactured Home Community Consolidators

Tony, I am not familiar with this situation, other than as the news account details. On the one hand I know from personal experience that …

Read More →
KarlRaddeQuoteSouthernComfortHomesByranTX-rePendingPlanBanMobileManufacturedHomes

Karl Radde – TMHA, MHI, Southern Comfort Homes – Addressing Bryan City Leaders, Letter on Proposed Manufactured Home Ban

To All Concerned [Bryan City Officials, Others]: As the retail location referenced by Mr. Inderman, I would like to take a moment to address the …

Read More →
EdwardAsk-EddieHicksIndustryVoicesManufacturedHousingMHProNews-1

MHC Pro Eddie Hicks, Federal Stalemate, and the 28th Amendment Solution

If you, like me, are somewhat totally perplexed by the apparent “stalemate” our duly elected members of Congress are in, perhaps it’s because in recent …

Read More →
TrailerParkBoysCommentaryAlKempExecutiveDirectorManufacturedHomeParkOwners-AllianceBritishColumbiaDailyBusienssNewsMHProNews-2

“Trailer Park Boys” Al Kemp, Canadian Manufactured Home Community Association, Reacts to Netflix Series

Hi Tony, The short answer is that – at least in Canada – “trailer park” connotes exactly the type of persons portrayed in Trailer Park …

Read More →
TimConnorCSPManufacturedHousingIndustryDailyBusinessNewsMHProNews-2

Social Media, Mass Emails vs. the Personal Touch? Field Testing Business Development Methodologies

As someone who has been selling my services globally for over forty years, I recently decided to dramatically reduce using technology, social media and mass …

Read More →

The Importance for Businesses and Investors in Manufactured Housing for Selecting the Next Supreme Court Justice

Predictability in law is the key to a prosperous Republic. Laws must be interpreted based on the language in them first and foremost. Only, when …

Read More →
FreeTradeOrEconomicWarMartyLavin475-AA

Free Trade or Economic War?

Anyone going to school in the U.S. after WW II has learned the breakdown in world trade was a primary, though not only, cause of …

Read More →
RealEstatePersonnelCanSellMHCASusanBrentonManufacturedHousingIndustryVoicesDailyBusinessNewsMHProNews

Law Allows Real Estate Personnel to Sell Homes in Your Manufactured Home Community

Real estate personnel are now allowed to sell homes in manufactured and mobile home parks without first having to be licensed as a broker under …

Read More →
RevDonaldTyeJr-ManufacturedHousingAdvocateQuickestWayWealthIndustryVoicesMHProNews550

Manufactured Homes – Access & Equity – a Key Cure for America’s Housing Shortages, Wealth-Building Says Activist Donald Tye, Jr.

Manufactured housing could cure most of the ills we have in this country as it pertains to the housing shortage. Why then is it not …

Read More →
MHCommunitiesOfAZNealTHaneyPresidentWhyTheyQuitManufacturedHousingInstituteMHIDailyBusinessNewsMHProNews

State Association Quits Membership in Manufactured Housing Institute (MHI), Explains in Writing, Why?

The manufactured housing industry has long been a mainstay of affordable housing in the United States.  For decades the industry has provided an unmatched quality …

Read More →
GusRodriguezTejasHomesConroeTXIndustryVoicesDailyBusinessNewsMHProNews

“No Greater Resource” in Manufactured Housing Industry

Dear Tony and Soheyla, Thank you for your great reporting on our industry and the challenges we face as independent retailers. There is no greater …

Read More →
EconomicRacismIlGenAssemblyRevDonTyeJr-JDHarperArkp-ManufacturedHousingAssoc-IndustryVoicesMHProNews-2

McCrory Lawsuit – “Significant Victory Against Zoning Discrimination” – Manufactured Homes

The McCrory lawsuit is a significant victory against zoning discrimination that many working families in Arkansas face from cities and towns when they attempt to …

Read More →
Scroll to Top