The Long, Long Trailer, Keith Olbermann’s ‘Trailer Park Trash’ – Frank Rolfe, Mobile Home University, Response

April 24th, 2017 No comments

It is amazing to me that any media person can stereotype millions of Americans without being worried about their career being at stake.

In today’s politically correct world, why is it acceptable to use such a derogatory term as trailer park trash?

Newscasters and journalists are losing their careers over the use of every other insulting slang term  — however minor — simply from special interest groups threatening to boycott the advertisers. So why is “trailer trash” the one insulting term in the U.S. that you can use without any fear of reprisal? Is it because the average American feels it’s true, thanks to the consistent negative portrayal of the industry in the media?

Not too long ago, the reverse was true. “The Long, Long Trailer” starring Lucille Ball was a big film in 1953. Elvis lived in a “trailer park” in the films “It Happened at the World’s Fair” in 1963 and “Speedway” in 1968. Back then, the media portrayed “trailer park trash” as wearing tuxedos and driving sports cars — a 180 degree difference.

So why did they change their tune?

I think that education is the solution. Those in the industry know that there are some terrible properties out there, but they are a tiny fringe group of the 44,000 communities in the U.S. The average manufactured home community resembles a traditional subdivision — sometimes nicer than the surrounding subdivisions. We can only change the “trailer park trash” stereotype by convincing the general public that the term is unfair and offensive and not a statement of fact. That would generate a grassroots movement to protest the term aggressively and that, in turn, would scare the media away from ever using it again. If any journalist who uttered the phrase “trailer park trash” immediately lost their job, then it would disappear overnight.

So how do you educate the public about what our residents are really like? One method would be to fire off a barrage of articles — backed up by facts — on why the term has no place in a modern America; tied, via Google, to every article in which the negative terms are used.

Another would be to talk openly and honestly to the media and let them walk properties and talk to residents and break down their perceptions.

Finally — and this would be very expensive — to do a proactive public relations campaign that is clever and effective.

Am I offended by the term “trailer park trash” in the media recently? Certainly. I’m also disappointed and amazed. But I think it also serves as a wake-up call that our industry has a huge amount of work to do. When these negative terms disappear forever, then we will have done our job and elevated the industry to the next level.  ##

FrankRolfeRVHorizonsMobileHomeUnivtKeithOlbermannTrailerParkTrashRemarkIndustryVoicesManufacturedHousingIndustryMHProNews

The headline and this graphic are produced and provided by MHProNews, a common practice among many in media to illustrate opinion or letters to the editor columns.

FrankRolfeRVHorizonsMHUnivPostedINdustryVoicesManufacturedHomeIndustryCommentaryMHProNewsFrank Rolfe
RV Horizons and Mobile Home University

(Editor’s Note 1: Rolfe’s comments are made with respect to a tweet by Keith Olbermann, published in an article on Washington, D.C.’s ‘The Hill,” see link here, or at the top, above.

Note 2: MHProNews contacted several top people at the Manufactured Housing Institute (MHI), as well as their media contact, to give them an opportunity to share a comment or respond. As of this time, more than 48 hours later, they have not done so.)

“Absolute Disgrace!” MH Industry Association Leader Reacts to Keith Olbermann’s “Trailer Park Trash” Tweet, Reported on The Hill

April 24th, 2017 No comments

It’s an absolute disgrace that this pejorative somehow remains ‘socially acceptable’ among the politically correct elite and their mouthpieces.

People like Olbermann, who routinely slam others over alleged “micro-aggressions” and other fabricated nonsense, would do well to show proper and decent respect for the millions of hard-working Americans who are able to own a home of their own because of the unequalled affordability of manufactured homes located either in — or outside of — manufactured home communities.

MMarkWeissManufacturedHousingAssociationForRegulatoryReformMHARRPostedIndustryVoicesMHProNews

The headline and this graphic are produced and provided by MHProNews, a common practice among some in media to illustrate opinion or ‘letters to the editor’ columns.

They, and a lot of other Americans living in the heartland of the country, deserve better than this type of arrogant slander. ##

MMarkWeissCEO-MHARR-ManufacturedHousingAssociationforRegulatoryReform-posted-IndustryVoices-MHProNewsMark Weiss
President & CEO
Manufactured Housing Association for Regulatory Reform (MHARR)
1331 Pennsylvania Ave. N.W., Suite 512
Washington, D.C. 20004
Phone: 202/783-4087
Fax: 202/783-4075
Email: MHARRDG@AOL.COM

(Editor’s Note 1: Weiss’ comments are made with respect to a tweet by Keith Olbermann, published in an article on Washington, D.C.’s ‘The Hill,” see link here, or at the top, above.

Note 2: MHProNews contacted several top people at the Manufactured Housing Institute (MHI), as well as their media contact, to give them an opportunity to share a comment or respond. As of this time, As of this time, more than 48 hours later, they have not done so.)

“Intolerant!” – Community Owner Reacts to Keith Olbermann’s “Trailer Park Trash” tweet, reported on The Hill

April 24th, 2017 No comments

It was an intolerant remark in so many ways.

There are millions of good, honorable, hard-working folks who choose the affordable option of living in a mobile home.

MariBlaquiereHighlandMobileParkStPetersburgFLAboutKeithOlbermannTrailerParkTrashRemark

The headline and this graphic are produced and provided by MHProNews, a common practice among many in media to illustrate opinion or letters to the editor columns.

I don’t know why the Leftist media, and the Left in general, have no obligation to be inclusive or tolerant or accurate. Their driveling commentary just makes me tired.

MariBlaquiereHighlandMobileParkStPetersburgFLMari Blaquiere
Co-Owner Highland Mobile Park
St Petersburg, FL

(Editor’s Note: Blaquiere’s comments are made with respect to a tweet by Keith Olbermann, published in an article on Washington, D.C.’s ‘The Hill,” see link here, or at the top, above.)

“Hypocrisy!” Keith Olbermann Crossed-the-Line with Misguided “Trailer Park Trash” Comments

April 23rd, 2017 No comments

Wow!! Keith Olbermann should be careful. I’m sure he knows that God humbles the proud, and gives grace to the poor.

KeithOlbmermanPerfectExampleHypocrisyFromLeftDemandPoliticalCorrectnessThenJudgeOthersReservedGodToddLambInvestmentsPostedIIndustryVoicesMHProNews

Headlines and these graphic are provided by MHProNews, as is customary with many in media.

This is a perfect example of the hypocrisy from the left. They demand and cry for ‘political correctness’ from the GOP and Christians, but then turn around and place themselves in the judgement seat (which should be reserved for God alone – Duet 32:35) by using the term “Trailer Park Trash.”

Some of the most joy-filled, hard-working and good people that I have had the privilege to know live in Manufactured Home Communities. I’m sure they would not appreciate his terminology, or Olbermann’s judgement on two Rockers and Sarah Palin.

It really is shocking to see the left-wingers squirm when they are not in power. A reminder to all Conservatives: “Pray for Donald Trump, the President is under constant attack.” ##

(Editor’s Note: The above is in response to the article on The Hill about the tweeted comment by Keith Olbermann, see link here.)

ToddGLambLambInvestments1postedIndustryVoices_ManufacturedHomeCommunities-MHIndustry-MHProNews200x200Todd Lamb
Lamb Investments

Manufactured Home Communities – aka “Mobile Home Park” – Closures – Viewpoint by Marty Lavin

April 23rd, 2017 No comments

As with many things in life, the matter of park closings is highly complicated with few easy answers.

Probably the best answer is to allow the park residents the option to purchase the property. Not fool proof, but meets the burden of the failure of the park owner to allow residents to maintain the perpetual rental of space for their home, which is implicit in buying a home in the property.

When most (manufactured home community residents) buy a home in the property, rarely if ever is he handed a notice that the community could be closed on short notice, their only relief being whatever measure their state or city has for park closings. Most residents rarely consider park closings as a threat till the specter arrives.

On the other hand, in a capitalist nation we still behave in some areas as though the park owners have no legal responsibility to allow the residents to stay, and can sell the property to others at will, and empty the community with little hindrance or concern, again, subject to whatever relevant laws control the closing.

I have been surprised in areas where park closings are common that authorities do not compel a statement be given in writing as part of the move-in process alerting the new resident of the right of the park owner to sell or close the community and what compensation, if any, is available to the resident on closing.

MartyLavinJDMobileHomeParkManufacturedHomeCommunityClosuresMHProNews

Headlines and these graphic are provided by MHProNews, as is customary with many in media.

I’m also wondering, but not enough to research the subject, whether upon notice of closing, residents should get an attorney to plead their case that the park owner allowed them to have a home in the park, often encouraging their entry, knew or had reason to know most people would get a long term mortgage to purchase their home. Often at closure, many years mortgage term remain unpaid. It is here the lender gets the downside loss, and is not particularly beneficial for the home owner.

Remember, it is not unusual that when the home must be moved or resold because of a closing, the stars do not line up well for the home owner. First, the home must be moved, there as a cost of moving and the difficulty of finding a lot to accommodate the home. Quite a hand full, usually not ending well, unless the state laws give some protection to the resident. The process is pretty destructive of our financially fragile customer base.

Frankly, this mercenary park closing without adequate compensation for the resident is morally wrong if not legally. It does no credit to the industry that so much of this happens.

Meanwhile, I was amused that people are forming groups to try to save endangered parks to keep them open.

I wondered where these folks were in the 1970s when I was doing park development zoning in the north east.

At virtually every meeting, the facility used had to be upgraded to the school gym to handle all the attendees. All seem to me to be carrying tar and feathers and had mean looks in their eyes. How many parks could have been built to accommodate the demand had there been far less resistance? Who knows, but far more. And it continues even today.

I guess that train has passed, but the California boys being pretty bright, I’m sure they are still trying to build parks in less expensive land areas. How is that going? ##

(Editor’s Note: The commentary above is in response to the mainstream media article, linked here. Lavin is the winner of MHI’s Totaro Award for his lifetime contributions in financing, was a mobile and manufactured home retailer, as well as  an owner/operator of manufactured home communities.  Some of Lavin’s other insightful, popular commenataries are linked below.)

MartyLavinTotaroAwardFinanceAwardManufacturedHousingIndustryVoicesMHProNews

Photo from Mary Lavin, Esq.

MARTIN (Marty) LAVIN
Att’y, Consultant, Expert Witness
in Manufactured Housing.
350 Main Street
Burlington, VT 05401
802.238.7777

 

Recent, also by Marty Lavin:

http://www.MHProNews.com/blogs/industryvoices/not-enough-hunger/

MartyLavinJDExpertWitnessTataroAwardWinner-NotEnoughHunger-IndustryVoicesMHProNews--500x365

http://www.MHProNews.com/blogs/industryvoices/deja-vu-again-a-new-manufactured-housing-institute-mhi-initiative/

Award-Winning MHI Retailer Regarding HUD Objectives, Pam Danner, Needed Changes

March 8th, 2017 No comments

I can’t improve on what Mark Weiss [MHARR President and CEO] has indicated below:

DougGormanICantImproveOnWhatMarkWeissMHARRPresidentCEOHasSaidBelowManufacturedHousingIndustryVoices-MHProNews

Graphic above and the headline were provided by MHProNews, as is customary in publishing. The words in [brackets] were added for clarity, and the text submitted for publication is by the author, Doug Gorman. 

“While MHARR does not claim to speak for the entire industry, we have made it clear that after years of abuse by federal regulators acting contrary to the law and empowering entrenched revenue-driven contractors to target the industry, the new era of regulatory deconstruction being ushered-in by the Trump Administration offers a profound opportunity that must not be missed or squandered.  And while other segments of the industry – following their recent meeting – have not given any public indication of a change in course, direction or approach based on this new reality, MHARR has been on top of this critical matter since the November election, and has already put in place fundamental priorities and policies that I am happy to share with you and the rest of the industry as shown below:

  1. Elevate and include manufactured housing in all HUD (and other federal) housing and housing finance programs on the same terms as other types of housing;
  1. Immediately re-assign the current career HUD manufactured housing program administrator and appoint an appropriately-qualified non-career administrator in accordance with the 2000 reform law who would fully and properly implement that law and any and all regulatory policies and orders put in place by President Trump;
  1. Immediately prepare and issue a new Request for Proposals (RFP) for the HUD program monitoring contract which would provide for, encourage, and ensure full and fair competition for that position, eliminate all “make-work” programs and functions contained in the current contract consistent with Trump Administration regulatory policies and orders, and terminate the existing monitoring contract upon the identification and selection of a new contractor;
  1. Seek the immediate withdrawal of the U.S. Department of Energy (DOE) proposed manufactured housing energy rule pursuant to executive action by either the incoming DOE Secretary, the President, or other appropriate authority and, if necessary, seek a congressional resolution pursuant to the Congressional Review Act to reject any such rule if or when finalized; and
  1. Demand and ensure securitization and secondary market support for manufactured home chattel loans in a significant and timely manner by Fannie Mae and Freddie Mac, so that consumers are not needlessly either excluded from the housing market or unnecessarily forced into higher-cost loans within a less-than-fully-competitive consumer financing market.” ##

Addendum on 1:40 PM 3.10.2017, by Doug Gorman:

I would clarify that Mark Weiss’s language re Pam Danner was that she be reassigned. The original structure of the 21 member Manufactured Housing Consensus Committee  (MHCC) was to have a nonvoting 22nd member. That position was to be a non-career political appointee who would change most likely with each administration. That was the position that Bill Matchneer filled originally as a political appointee reporting to Gary Cunningham at one point. When Gary Cunningham left HUD Bill was promoted to Gary’s career position and the non-career position has never been filled since. Mark’s point was that HUD should structure the manufactured housing program as intended by the 2000 statute. ###

DougGormanHomeMartTulsaOKCreditManufacturedHousingIndustryVoicesCommentaryMHProNews125x125Industry Voices post submitted by Doug Gorman, Home-Mart, Tulsa, OK.  Other guest comments on this or other topics of general industry interest are encouraged and welcome.

 

 

 

(Editor’s Note 1:  Doug Gorman has won several MHI awards as a retailer, and was volunteered hundreds of hours on national issues, served on the Manufactured Housing Consensus Committee (MHCC), etc. Gorman is one of a few individuals who was asked by MHProNews for his thoughts on the needs to replace Pam Danner at HUD, and what MHI’s position on this issue ought to be.  The above was sent by Gorman in response to that inquiry, and was sent for publication.

Editor’s Note 2: There are several Industry Voices posts pending publication, we hope to get caught up in the next week or so.  Please continue to send your thoughts and comments – on or off the record – and be clear what is and is not for attributed publication.  Thank you for your patience.)

 

 

 

 

 

 

UMH Properties’ Sam Landy Reacts to Call to Defund National Public Radio (NPR)

February 18th, 2017 No comments

NPR and UMH both care deeply about people.

UMH has operated manufactured home communities since 1969. We believe enforcement of our rules and regulations is best for the majority of the people who live in our community.

NPR is reminding us that we must exercise our authority with compassion. We welcome outside oversight and criticism as it allows us to objectively evaluate our actions.

As with many op-ed or letters to the editor, the headline and graphics are provided by the publisher, but the thoughts and words published are those of the writer. Other Industry Voices perspectives are welcomed on this or other relevant topics.

We believe in each case covered here, we in fact did the right thing for our residents. and that we did it in a compassionate manner.

We welcome NPR’s follow up.

samlandy-umh-ceopresidentjd_credit-linkedi-posted-industryvoicesmanufacturedhousingindustrypronews-mhpronewsSam Landy, JD
President and CEO
UMH Properties

(Editor’s notes: Mr. Landy’s Industry Voices guest comment came in response to the commentary on the Daily Signal, linked here, calling for NPR to be defunded.  Landy was cited in the article, linked below.

NPR and Fair Housing: Is “Liberal Bias” Creating Fake News?

For the interview, A Cup of Coffee withSam Landy, click here.)

Call to Defund NPR draws Manufactured Home Community Owner Richard Nodel, Nodel Parks, Reaction

February 18th, 2017 No comments

Negative coverage of our industry is something many media outlets are guilty of, but I am a patriot first.

Anything that is an abridgment of our constitutional rights is a greater threat to all of us than just a negative news article.

Let’s fight bad information with good information, and not have to resort to unAmerican activities like censorship of the media.

Just because we don’t like the report, do we try and shutter the source? ##

RichardNodel-owner-NodelParks-manufacturedhomecommunities-posted-IndustryVoices-manufacturedhousingindustrynewsMHProNews-com-150x218Richard Nodel
Nodel Parks

(Editor’s note: Richard Nodel’s Industry Voices guest comment came in response to the commentary on the Daily Signal, linked here, calling for NPR to be defunded.  Landy was cited in the article, linked below.

NPR and Fair Housing: Is “Liberal Bias” Creating Fake News?)

AnythingAbridgementConstitutionalRightsGreaterThreatThanNegativeNewsArticleFightBadInfowithGoodInformationRichardNodelIndustryVoicesNodelParksMHProNews

The headline and this text graphic are provided by the editor, as is common with most publications. The comments are those of the writer, Richard Nodel.  Other thoughtful comments by Industry Voices on this or other topics of professional interest are encouraged.

Manufactured Housing Millennial Sounds off on Industry Opportunity

February 18th, 2017 No comments

As conventional housing prices and mortgage rates continue to rise, the Millennial generation and others are looking for smart options. Many desire to move from renting to owning, but often struggle to find that a real possibility in the current site built market. The manufactured housing industry can offer a solution to that problem.

Today’s manufactured homes can look and live like a conventional, site built house, and can be half the price of new construction. Additionally, many manufactured homes are Energy Star rated, so they are more efficient than older existing homes.

BenefitsManufacturedHomeMillennialLindseyBostickSunshineHomesRedBayALPostedManufacturedHomeIndustryVoicesMHProNews

Headline and this text graphic are provided by the editor, as is common with most publications. The comments are those of the writer, Lindsey Bostick.

Energy consumption is an important factor to many people today, especially the Millennial generation. I know the benefits of purchasing a manufactured home because, as a millennial myself, I live in a residential style manufactured home that I purchased last year.  ##

LindseyBostick-SunshineHomesManufacturedHousingIndustryDailyBusinessNewsMHProNews

Lindsey Bostick
Sunshine Homes
(Editor’s Notes: Lindsey Bostick’s comments are in relation to reports, such as the ones linked here and here.

For the interview, A Cup of Coffee with…Lindsey Bostick, Sunshine Homes, click here.)

DÉJÀ VU AGAIN? A New Manufactured Housing Institute (MHI) Initiative

February 16th, 2017 No comments

A New Study

I like to say to myself “If you live long enough, you’ll see it all.”  I have now lived long enough to see a second MHI effort to do “major consumer research” to “profile the housing needs and opportunities for the industry among various underserved homebuyers.” Who can forget the first effort?

Jeepers, I have no heart burn with the stated goal and direction of this initiative.  I think it possibly worthwhile, furthermore, we already have experience along this trail.  In the early 2000’s Drucker Worldwide, who is conducting the current study, was replaced by Roper International, in the first effort.  If the stated goals at that time were somewhat different, what was not different was the goal of gathering information by a consulting firm, Roper, create a report, then present a possible campaign to increase manufactured housing sales.  Sounds good, right?”

The Roper study was to be the linchpin for an industry image campaign.  Surely that was badly needed at that time, and still is.  What remains to be seen is whether the course of this initiative ends differently than the Roper effort, which ended badly.

Timetable

According to the study timetable set forth by Dick Jennison, MHI President, it will be a multi-step process; the study first, then present the research results to the members of MHI to determine “its next step is late-summer” (2017).  I must say that all sounds logical, practical and well-conceived, and very Roper-ish.  So far, OK.

RoperReportDruckerWorldWideMartyLavinManufacturedHousingInstituteMHStudy-PostedManufacturedHomeIndustryVoicesMHProNews628x230

As with all Industry Voices, letters to the editor, and op-ed posted commentary, the writer has provided their own text, while we as publisher created this particular image graphic, using the writer’s words and photo.  Differing viewpoints on this or other industry issues are welcomed.

For those of you out of swaddling clothes by the year 2000, the new study must send a chill down your spine and some involved in the Roper study, like me, might say a few more things.  There might even be a question or two.

Again??

First of all, quoting Yogi, this all seems like déjà vu all over again.  Others might say, we sure had a fun time the last time we did a study but will the result be different this time?  Some skeptics might ask, what has changed so much in the 10-12 years since the Roper study was concluded?  Finally, is the initiative once again the springboard to the fabled “Industry Image Campaign,” or headed to something else?  One wonders.

In view of the history on this thing, it is logical to be skeptical of the entire process.

I was very much involved in the Roper effort, which died an ignoble death, dealt a crushing blow to the industry (from which it hasn’t recovered), supposedly couldn’t be afforded financially then, and the industry condition seems even weaker now.

I would question, what is the goal of the initiative in terms of advancing the stated aim?  After all, when you find out from the public that the MH industry is the least liked industry Roper ever studied, where do you go from there?  And, what has changed since Roper reported these facts to MHI membership?

  • Have fewer communities closed since Roper, putting their residents on the street?
  • Have rent increases in communities been muted?
  • Has financing the home purchase become easier since Roper time?
  • Have loan interest rates decreased substantially on new MH home purchases?
  • Does the news media paint any glowing MH articles other than the standard “man have you seen those new trailers lately? They are gorgeous!”  I’ve been observing that one since 1972, with little positive response form the buying public, except during periods of loose/defective retail financing.  Too many sure went wild with that one.

Remind the swaddling-clothes-set that the last industry top in 1998, which saw 373,000 HUD Code homes emerge from our factories, led to the present incapacitated condition of the industry.  Heavy defaults erupted thereafter, leading to the disastrous industry meltdown which saw many portfolios lose all value.

It wasn’t covered in “The Big Short,” but bankers/lenders and government regulators paid scant attention to the MH debacle which could easily have predicted the lender use of the MH lending style on site-built single family homes was likely to create the same result as that which occurred with those highly distressed HUD Code portfolios. Oh, mama!

Yes, the results were similar in site-built mortgages, EXCEPT, that lending there is so much greater in volume that the only similarity was in the results.

MH Ugly and No Apology

Repossessed homes, financial distress, broken families, children leaving their familiar school, moving in with relatives or to a homeless shelter, loss of home, and huge, and I mean huge lender/investor/government losses.  No one paid attention to the MH meltdown, and too little was learned little from it. And no one apologized.

MHI has a mission to assist the MH industry to prosper.  Growth is certainly a key component of that mission, and if we are in a slight upward hump in sales now, in comparison to our pre-1998 performance, we are but a shadow of our former selves, down by 75% or so.

So why am I bothering to write this piece when my MH activity today is almost exclusively as an expert witness for law suits?  I’m asking myself the same.  But, I greatly fear we are in a glide path to Roperville II, the study-hard, but no-action paradigm of the last effort and various other MHI efforts.

Again, note that all the Task Force initiative participants, save two, are from homebuilders, again similar to the Roper event.  After all, having spent the money on the Roper study, when it came time to pony up the $17.00 to be added to each home section’s invoice built at that time, there was no buy-in from the builders.  To this day I wonder how the builders thought MHI was going to fund any image campaign if most of the money was not coming from a fee added to each home section’s invoice.

And so when the builders didn’t bite, or at least most of the important ones didn’t, the entire Roper effort fell flat on its face.  Great and expensive dog food, but when put down, no dogs ate it.

My Roper stuff went into hibernation in my stand alone hard drive, and there it sits, lonely, still wondering whether it could have done for us what the RV guys and gals accomplished with their GoRVing image campaign.  During the Roper initiative, we had a large joint meeting with the RVers, and they recommended we move forward in the quickest term, with our image campaign.  The RVers all said they’d be on their asses had they not moved forward.  As an industry, we are a little thin on accepting good advice.

Right Course/Wrong Course

In my mind, MHI, for which I worked very hard for 20 years to advance industry healthy, seems under attack lately.  Further, they continue to posit that the health and growth of the industry lies primarily in hat-in-hand visits to various government divisions.  The Duty to Serve/GSE initiate seems for the moment the Holy Grail for the industry.  A great deal of time and effort has been directed there.  At least the current Drucker Study is away from that direction, and for that I think it makes sense on some level.

Parenthetically, I might suggest MHI spend a great deal more time and effort in pushing the Section 8 program to help individuals to buy their HUDs.  I have believed this for years, ever since a very highly placed GSE person said at one of my industry meetings, “The industry needs to find a way to help so many of your financially fragile clients buy their MH with government help.”  After all, why pay Section 8 to rent a rat crap apartment, when instead these same folks could buy their shiny, new MH with Section 8 help.  How much better than an apartment rental is that?  A lot.

Task Force

Some industry builders in the Drucker Study are people known to me.  I like them and they are intelligent folks.  But, one concept that emerged from Roper is a deep seated belief in the industry that you don’t do anything to help your competition, even if it might help you.  And it was obvious in the Roper effort that the “don’t help competition” was alive and well in the final decision to let Roper die peacefully. And some held that adding even an extra dollar to the invoice could destroy the industry!

I strongly suggest that as this effort proceeds forward, if it does, MHI determine two things quickly:

  1. Are builders willing to take important actions to help the industry as a whole even if their competitors will benefit?
  2. How will this be financed and paid for should it move forward?

I know Mr. Jennison wants to show the MHI membership he is taking bold moves to help the industry, especially as he seems somewhat under attack recently.  But the last time the Roper Study cost some $250,000.00, or thereabouts.  Money the industry didn’t have.  How much will be spent now, and where is it coming from?

I want to avoid seeming negative on this whole Drucker thing, but that is the problem with old age.  When young and I saw a ball bearing rolling across a table I wondered whether it would hit the ceiling, walls or floor.  I didn’t know then.  Well, the ball bearing always hits the floor, I know that now.

Please, please

A final plea to MHI. The Roper initiative saw a final meeting where Roper presented some thoughts on the direction of the proposed media campaign, with actual T.V. ads.  This is what Roper did for a living.  Not infallible, but still they are the experts.

The meeting descended into enumerable people complaining loudly about the projected ads. They had far better ideas!  Individuals who spent lots of time widening their asses seated in lender’s chairs and others who spent their days walking dusty lots in white shoes and gold chains at sales locations suddenly became Doyle Dane and Bernbach, the international advertising network.

Please, please, if you get to the point that some sort of campaign is warranted to move forward, do not allow a room of 200 people screaming at the proposal.  Keep it in a tight group, such as the task force.  Let them make the decision.  Democracy is not a good application to this process.  It needs benevolent dictators. ##

marty-lavin-posted-on-mhpronewsBy Marty Lavin, JD.
350 Main Street
BURLINGTON, VT 05401
att’y, consultant, & expert witness
only in factory built housing