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Manufactured Housing’s Top 10, March 2019

March 3rd, 2019 Comments off

 

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Exploring the following top ten should be a periodic habit for every professional.  It should be part of every business review from firms small- to-large in manufactured housing.

 

These top ten items should be discussed internally, until a new habit is formed by those in management, as well as by those who own, advocate for, and/or invest in manufactured housing,  The top ten should also be a priority for those who aspire to leadership.  How else can one grow without really grasping the following top ten challenges, and following the logical next steps they imply?

In no particular order of importance, here are the bullets of the top ten items of concern in manufactured housing.

 

  • Zoning, placement and local restrictions.  To see examples of how this already has been overcome in specific cases, and thus can be – overcome in others, see two of the reports, linked further below.

 

  • Financing – wholesale and retail.

 

  • Capital, beyond the financing above, access to capital is necessary for business growth.

 

 

  • Recruiting of needed talent, be it trade-work, office, sales, management, production, service, installers, transporters, etc.

 

  • Training, Education, and Motivation.  If a location(s) and/or the industry is/are underperforming, part of that must be due to Human Resources type needs. Thousands of manufactured home industry owners and employees alike are thirsting for good information and motivation. Education is a routine attraction for professionals to attend industry events. Education/information, reality checks like this article, and motivation are top attractions to MHProNews, which leads the industry by a country mile in trade media, because the thirst for knowledge that can pave the way to more sales is so great.

 

  • Attracting more and better qualified customers who are considering other types of housing, and successfully engaging with them. Millions rent who could be buying a manufactured home. Millions more are downsizing or upsizing housing every year too. Furthermore, when over 5.6 million housing units were sold in 2018, almost all for sums well above the costs of our industry, during an affordable housing crisis, why were less than 97,000 new HUD Code manufactured homes sold in 2018?

 

  • Breaking out of ruts and problematic patterns of behavior. Asking honest questions. Seeking objective answers.  Many in the industry either accept the status quo, or don’t stop and think about how much better business could be. That means that many don’t consider what is needed to achieve more profitable growth. Think management by objective (MBO), change management, inspirational dissatisfaction, and more.

 

  • Customer satisfaction and referrals. Customer satisfaction doesn’t depend on a perfect product. Rather it depends upon a marketing and sales process that prepares a customer for reality, helps them to appreciate that reality, and then makes them happy with reality. With some 8.8 million mobile and manufactured homes in America, if only one out of ten of those helped sell another new manufactured home every year, then the industry would be selling 880,000 new manufactured home shipments a year, not under 100,000 new homes shipped that actually occurred in 2018.  Keep in mind, that the National Association of Realtors ™ (NAR) chief economist, Lawrence Yun, PhD. said in 2018 that the nation needs some 8.3 million more housing units.  To do that, said Yun, builders have to get really busy.  Only factory builders can hope to achieve the needed growth, is what Jeff Bezos’ Amazon’s Alexa Fund decided last year when they invested millions into a prefab housing startup.

 

  • Everything else.

 

Both for publishing and for business development services, the parent company of MHLivingNews and MHProNews – dba’s of LifeStyle Factory Homes, LLC – have a primary focus of dealing with evidence, facts, and realty. Using demonstrated methods with the proper insights and resources yield better and more profitable outcomes.

When it comes to items like those above, for example, education, consider what others have said.  The first person to speak on this video is someone who heard a talk that was motivating to them, even years later.  The entire video is laced with what others have said about our pro-growth work.  You will see people you know. None were compensated in any way, in fact, many paid us and thanked us for helping improve their operation. If you’ve seen these 2 videos before, look at them again through new eyes, and with the top ten items above in mind.

 

 

Savvy pros know that wishful thinking can’t be relied upon.  Pragmatic, proven methods can be trusted.  Lessons learned can be applied to achieve more profitable growth.

As an educational plug, see the video below to discover how even a modest-sized family operation could grow rapidly and profitably, by learning and applying the right principles.  They were already successful, but became more successful after working with MHProNews’ L. A. ‘Tony’ Kovach on a consulting, training, and marketing project.

The company in the video made an investment in their own business, and it paid for itself through more profits. In this example below, the firm had over 400 percent growth, for an already successful company. Other examples exist from other sectors of the industry.  Would you like to learn more about that? Check out the video.

 

 

Then ask yourself, would you like to have similar growth too?  If so, click here or call L. A. “Tony” Kovach’s office at 863-213-4090. Our methods are proprietary, and our clients commit to keeping them proprietary. That said, you can get a very good sense of what takes place from the unscripted interview video, above.  Note there was no payment or other consideration made for Fath doing this video, he says why he did the endorsement near the end of the discussion.

The true story of Rollohome should not be overlooked or forgotten. They went from a start up to 60,000 new homes sold in 2 years.  Manufactured housing is just scratching the surface of its potential today.

Rollohome, Creating 60,000 Factory-Built Homes in 2 Years

 

If Rollohome could do it, why not many others today?

Readers like you and from firms of all sizes have made us the runaway number one – #1 – trade media in our industry’s history.  Thank you. We are also the most praised and endorsed industry trade media ever, with third-party citations from NAR, CFPB, an item read into the Congressional Record, plus periodically named by others in the mainstream news media, and more.

 

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The words of the late Howard Walker, ELS Vice Chairman, shared for publication with MHProNews.

 

Please see the Friday evening report below for just how “read hotMHProNews is. Our thanks to readers, supporters and sponsors for making that possible and true.

Notice to Manufactured Housing Institute (MHI) members. Some have asked why MHI news isn’t often published here?  Fair question.

For those who don’t know, or need a reminder, keep in mind that it was MHI who asked some years ago not to have all of their reports published here, as was previously done. MHProNews published all MHI reports for years, we were also paid, until they said, please stop doing so going forward. Note, that they also stopped giving  the Journal of Manufactured and Modular Housing a monthly article before they asked MHProNews to stop, and yet Jim Visser at the Journal rarely editorialized.

So, for whatever reasons, we at MHProNews were not alone. It was all MHI’s idea, it’s documented, and it was not our notion.  By contrast, MHARR continues to sponsor MHProNews. Interesting factoids, aren’t they?

 

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One more note, our editorial stances are our own.  Sponsors may or may not agree with our editorial topics or perspectives.  That freedom gives us the ability to cover a breadth of topics no one else in the industry even comes close to matching.

 

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There are many reports, news, and commentaries this past week that delve on these issues.

 

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There are clearly issues to be navigated.  We believe in pragmatic reality,  not mere rah-rah. That’s what the Top Ten should tell you. But above and below you will see reasons why some are exceeding expectations. The industry is just scratching the surface, which means that tremendous growth is possible for those willing to work smarter than others.

 

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With no further adieu, please check out the “read hot” reports week that was from 2.25.2019 to 3.3.2019.  Keep in mind we don’t turn each hot-linked headline into one of those hot-linked text image boxes.  Each news item, report, post, and analysis are there to live out the mantra for our tag line, Manufactured Housing “Industry News, Tips, and Views Pros Can Use © as we explore “News through the lens of manufactured homes, and factory-built housing.” ©.

 

What’s New from MHARR

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What’s New on the Daily Business News on MHProNews

 

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Saturday 3.2.2019


Rent Control & MH – Politicians “Are Carpet-Bombing Our State With Regulations That Will Deliberately Destabilize The Housing Market And Leave It Obliterated”

Rent Control & MH – Politicians “Are Carpet-Bombing Our State With Regulations That Will Deliberately Destabilize The Housing Market And Leave It Obliterated”

 

Friday 3.1.2019

 

  In Manufactured Home Marketing, Size and Results Matter!

In Manufactured Home Marketing, Size and Results Matter!

  WH Economic Advisers Chair Kevin Hasset on U.S. Economy, 2018 totals, 2019 Forecast, plus Manufactured Housing Market Updates

 

  Housing Policy, and Pragmatism – Bridging the Gap – Conservatives AND Liberals, or Conservatives VS. Liberals?

 

Housing Policy, and Pragmatism – Bridging the Gap – Conservatives AND Liberals, or Conservatives VS. Liberals?

  New Inductees Into State’s Manufactured Housing Industry Hall of Fame Announced

New Inductees Into State’s Manufactured Housing Industry Hall of Fame Announced

 

Thursday, 2.28.2019

 

  “Whose Got a Problem?” Coach Lou Holtz Wisdom = “If Enough People Care”

“Whose Got a Problem?” Coach Lou Holtz Wisdom = “If Enough People Care”

  Millennials Driving Home Ownership Rates Back Up, Plus Manufactured Housing Market Updates

Millennials Driving Home Ownership Rates Back Up, Plus Manufactured Housing Market Updates

  “Billion Dollar Empire Made From Mobile Homes,” What Washington Post’s Peter Whoriskey Didn’t Report

 

“Billion Dollar Empire Made From Mobile Homes,” What Washington Post’s Peter Whoriskey Didn’t Report

  Independent Businesses, Affordable Manufactured Housing, Open Markets, & Robust MH Sales Growth

 

Independent Businesses, Affordable Manufactured Housing, Open Markets, & Robust MH Sales Growth

 

Wednesday 2.27.2019

 

  Trillion Dollar Housing Plan, American Action Forum (AAF) Research on Green New Deal, Costs Graphic, Video

Trillion Dollar Housing Plan, American Action Forum (AAF) Research on Green New Deal, Costs Graphic, Video

  Sparks Fly! Rep Jim Jordan’s Broadside of Convicted Perjurer, Michael Cohen, Plus MH Market Updates

Sparks Fly! Rep Jim Jordan’s Broadside of Convicted Perjurer, Michael Cohen, Plus MH Market Updates

  Manufactured Home Industry Professionals Feedback, Manufactured Housing Institute and Zoning Related Issues – Part 1

Manufactured Home Industry Professionals Feedback, Manufactured Housing Institute and Zoning Related Issues – Part 1

  Housing Economists Projections from NAHB, CoreLogic, Nationwide, and MHVille

Housing Economists Projections from NAHB, CoreLogic, Nationwide, and MHVille

 

Tuesday 2.26.2019

 

  Fed Chair Powell Challenges Theory Behind Sanders, AOC, Progressive Green New Deal Plans, plus MH Market Updates

Fed Chair Powell Challenges Theory Behind Sanders, AOC, Progressive Green New Deal Plans, plus MH Market Updates

  Dramatic Reversal, City Passes Urgency Ordinance Effectively Banning Manufactured Homes, Front & Back Stories

Dramatic Reversal, City Passes Urgency Ordinance Effectively Banning Manufactured Homes, Front & Back Stories

  Berkshire Chairman Warren Buffett Announces Support for 2020 Hopeful, Behind the Curtain

Berkshire Chairman Warren Buffett Announces Support for 2020 Hopeful, Behind the Curtain

  Top Global Brands – Animated Infographic from 2000 to 2018 – Most Companies are American, Plus Berkshire Hathaway Ties

 

 

Monday 2.25.2019

 

  Lina Khan, AntiTrust Legal Queen, Set to Join Democratic Staff, FAANG & BM, Beware – Plus MH Market Updates

Lina Khan, AntiTrust Legal Queen, Set to Join Democratic Staff, FAANG & BM, Beware – Plus MH Market Updates

  2018 Berkshire Hathaway Annual Report, Clayton Homes, Shaw Data Revealed, Facts Others Lack

2018 Berkshire Hathaway Annual Report, Clayton Homes, Shaw Data Revealed, Facts Others Lack

  Top Independent Manufactured Home Retailer Outsells Clayton Homes, Doesn’t Sell CMH Products, Per Mainstream News

Top Independent Manufactured Home Retailer Outsells Clayton Homes, Doesn’t Sell CMH Products, Per Mainstream News

  12 Reasons to Oppose a New Manufactured Home Post Production Association

12 Reasons to Oppose a New Manufactured Home Post Production Association

 

Sunday 2.24.2019

 

  6 Things Missing From Warren Buffett’s Annual Letter

12 Reasons to Oppose a New Manufactured Home Post Production Association

 

There are reasons why manufactured housing is selling less than in years gone by.  Legacy Housing, along with others, believe there is room for serious growth.  Their graphic below is a reminder of what once was, because it should be a measuring rod for what could be again.  Or more.

 

ManufacturedHousingVsTotalCompletedHomesLegacyHousingS1FilingIPODailyBusinessNewsMHProNews

Legacy clearly believes in the future of the business, because they are raising capital to expand their retail base.

 

So under-performance is opportunity in disguise.  

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Some Have Tried to Copy, But Have Missed the Mark

We’re not knocking any competitor or other firm when we say – as but one example – that story telling videos are largely done the wrong way in manufactured housing. The proof is in the bottom line results.  Clayton, for example, spends millions on marketing.  Clayton sponsored Duck Dynasty, which for a time was the hottest show on TV.  why didn’t they sell 500,000 homes a year, instead of less than 50,000?

By contrast, we’ve taken specific locations, and by doing a combination of items like those discussed in the Tom Fath interview above, have had compelling videos that are authentic interviews. A native American and his wife are in the video below.  They were paid nothing, yet gave an insightful story that is persuasive because it is an interview that was unscripted and authentic.

 

 

Or we’ve done interviews with professionals, that can be good for the public (B2C) or useful with professionals (B2B).  An example is below.

 

 

Serious growth is never an accident. Understanding the top ten, and learning proven ways to turn problems into profits is something every growth focused professional should want for their operation. That’s this Sunday morning installment of the week in review for manufactured housing professional focused “Industry News, Tips, and Views Pros Can Use” © where “We Provide, You Decide.” © ## (News, analysis, commentary.)

 

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3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

 

Related Reports:

You can click on the image/text boxes to learn more about that topic.

MHI CEO Dick Jennison’s Pledge – 500,000 New Manufactured Home Shipments

Positive, Uplifting Third-Party Reports Favor Modern Manufactured Housing, So What’s Going Wrong?

 

Radically Aspirational, Black History, Affordable Housing, Social Justice, and Manufactured Homes

Grasping True Value of the Green New Deal for America, Affordable Housing Professionals and Advocates

Conquest Capitalism – Thoughts of Chairman Warren Buffett – Billionaires Campaign to Control Trillion Dollar Affordable Housing Market

Warren Buffett’s Moat, Understanding Manufactured Housing Requires Grasping Strategic Economic Moats

Manufactured Housing Institute’s Three Stooges? SECO ‘Leaders’ George F. Allen, Spencer Roane, Tom Lackey and ‘Rent to Own’ Scams?

“The Illusion of Motion Versus Real-World Challenges”

 

 

 

 

 

 

 

 

Wishful Thinking vs Facts, Evidence, Reason, and Manufactured Housing

January 20th, 2019 Comments off

 

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Two nights ago, Special Counsel Robert Mueller’s Office took the unusual step of publishing a denial of a mainstream media report by BuzzFeed News that had the talking heads on TV, radio, and in print astir for 24 hours.

 

Harvard law professor emeritus, Alan Dershowitz – a Democrat and civil libertarian – once more explained Friday night on Sean Hannity’s show why these fake news accounts are grounded in nothing of substance.  It goes back to the need for discernment.  That’s a point which independent, award-winning journalist Sharyl Attkisson has preached and is reported on at the link here.

 

MediaBiasChartSharylAttkissonLeftRightPostedDailyBusinessNewsMHProNews

Full Measure’s Sharyl Attiksson’s media bias chart is useful in sorting out the agendas behind various headlines and news sources.  See a recent report and Ted Talk video, linked here.

 

That Fox video embed code with Democratic-supporter Dershowitz is not yet available.  But another one from attorney Mark Levin – who was anti-Trump for quite some time – also discusses the same issues, references Dershowitz’s comments, and is posted below. This latest episode started by BuzzFeed raise issues that have and will continue to impact the manufactured home industry, all other professions, and society at large.

 

As important as that is, it is not the focus of this commentary that tees up our Sunday Morning weekly headline news report recaps.  Manufactured housing specific reporting is our emphasis again today.

As If…Wishful Thinking and Fake News vs,

Fact, Evidence, and Reason

 

As If?

As if George F. (F?) Allen would be the best tool in the Manufactured Housing Institute (MHI) shed to defend the Arlington, VA based trade group – as well as some of their largest members – was laughable.  But give “F” Allen credit.  At least he tried, and did so publicly.  As weak as “F” Allen’s effort may be, it is provided in full among the reports linked below, so you can decide for yourself how effective it is at defending Clayton, Cavco, MHI, et al from the mounting evidence of scandals.

Both Allen and the BuzzFeed stoked dramas have a few thinks in common. An arguable lack of objectivity, standards, or even common sense. Both rely upon an audience that may wish or hope that what the source says is true. Both cases involve the vast difference between evidence and reason, and everything else a matter of wishful thinking or a denial of reality.

Neither Kevin Clayton, nor Tim Williams, or Warren Buffett have disputed their own words or documents that have recently been reported at this link here. No conspiracy theories, evidence, documents, and direct quotes taken in context.  The sources have been given repeated opportunities to debunk or explain away the evidence.  Silence. That’s their 5th Amendment right.

So, having “F” Allen, MHI, or certain state association surrogates attempt any red herrings or head-fakes just reveals that they have no valid explanation, which implies that the linked evidence above is compelling.

Evidence, concerns, and allegations of market manipulation aren’t just in the past. They are in the here and now, and more are planned and underway for the days ahead. MHI – and some state associations – are part of that purported collusion. They are doing so despite MHI’s own published antitrust guidelines, linked here.

It’s been about a year since Richard ‘Dick’ Jennison, MHI President and CEO, cancelled at the Louisville Show “at the last minute” his presentation on the Trojan Horse of the so-called “new class of homes” and related. Jennison apparently didn’t want to be publicly questioned by MHProNews, or by anyone else in the audience that read MHProNews, and were provided a list of questions to ask during the Q&A.

They can hide, but only for so long. Because the trend lines, truth, and evidence keep drip, drip, dripping out.

You can trust George F. (F?) Allen, or not, when he says there are no conspiracies to find. But who beside aptly named “F” Allen spoke about conspiracy? We re-published evidence from the sources in question. Let people like Allen – who continues to ducks from his own controversial practices that created negative news in the mainstream media for the industry, see the linked report on the Masthead below – use head fakes. If Allen, MHI or their surrogates had a real, logical argument, why don’t they make it? Why don’t they do so in public, at Louisville?

What are they afraid of? What are they hiding from?  Do they fear the reaction of the crowd, if they realize that they’ve been duped by people they count on to represent their interests?

 

The Evolution of these Issues

In fairness to the current power structure behind MHI, this is not a new phenomenon.  Rather, sources suggest it has arguably taken on new twists and turns.

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Danny Ghorbani, photo credit, the Journal.

Danny Ghorbani, a structural and civil engineer, is a former Manufactured Housing Institute (MHI) Vice President and the Founding President and CEO of the Manufactured Housing Association for Regulatory Reform (MHARR).  He is a 51-year veteran of the manufactured housing industry, who has represented all aspects of the industry in Washington, D.C., including, but not limited to, manufacturers, suppliers, retailers, communities and developers, and has managed two national manufactured housing industry trade shows.  He is currently the Senior Advisor to MHARR.

Reached by MHProNews, Mr. Ghorbani stated on the record that:

From my personal experience, at any given time, the largest manufacturers tend to dominate that Association — i.e., the Manufactured Housing Institute. The same principal may well apply at the state association level.”

 

The Most Fireworks?

This upcoming event might be the most controversial Louisville Show in years.

Watch for upcoming reports and developments. Sign up for our industry leading headline news below, to make sure you don’t miss what thousands of others are keeping up with, day by day, only on MHProNews.

 

 

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To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

 

Why is the industry’s already meager recovery stalling? See that too discussed and analyzed in the various linked reports, accessed via the text/image boxes or hot links below. Remember as you scan the headlines, we don’t turn every link into a text/box.  So, check the titles all out.

Literally from the biggest to the mid-sized or ‘mom and pop’ operations flock here to get the news and analysis no one else in MHTrade media has the guts to cover. That’s why friends, foes, and all others are on our site by the thousands, daily.  Meanwhile the manifestly pro-MHI, pro-Berkshire propaganda and related fluff go unread.

 

MHInsiderManufacturedHousingINdustryDailyBusinessNewsMHProNews

George F (F?) Allen is one of the contributors to the MHInsider. Really? The photo above is from the last day of the Tunica Show, and the other racks looked the same.  Competition is healthy, because it allows people to compare. We might expect the MHVillage sponsored MHInsider – after the above and similar embarrassments at the Louisville Show last year – might learn their lesson, and pick up some of their own magazines, or perhaps pay some people to pick them up for them.

 

See why we are #1.  Share what you read here with others, because that is among the ways that this pro-growth platform – which is fighting for honest independents and professionals like you – is growing.

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

 

With no further adieu, here are the recent reports, plus the headlines for the week that was, January 13-20th, 2019.

 

New January 2019 Featured Reports and Commentary

New January 2019 Featured Articles, including a report from Sharyl Attkisson, is linked here.

 

 

What’s New on MHLivingNews

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Ed Speraw, Manufactured Home Owner “Hero”, dies at 81

 

Ed Speraw, Manufactured Home Owner “Hero”, dies at 81

 

 

 

What’s New on the Masthead

TheMastheadCommentaryLATonyKovachMHProNews

 

 

The Latest from Washington, D.C. from MHARR

 

Independent National Manufactured Housing Post-Production Association Takes Major Step

 

 

 

What’s New on the Daily Business News On MHProNews

11DailyBusinessNewsMHProNewsLogos

 

Saturday 1.18.2018

Pink Flamingoes, The Virgin Mary of Guadalupe, and Manufactured Home Community’s Mainstream Media Controversy

 

Friday 1.17.2019

 

Manufactured Home Industry Groups Fighting Hard, Meanwhile, a Man Died

Insider Trades, New Cavco Industries Investigation, Selling – Plus More Manufactured Housing Stock Updates

 

Current & Forecast Investing Habits of Millennials, $30 Trillion Dollar Transfer of Wealth Looms

 

Thursday 1.16.2019

 

 

Global War On Cash? Plus, Manufactured Housing Equities Updates

Sobering Federal Report on Manufactured Housing Lending – Retailers, Communities, Producers, and Finance Companies – Take Note

An “Ideological Echo Chamber” – and Manufactured Housing Progress

 

Wednesday 1.15.2019

 

White House Thanks CNN’s Acosta, Plus Manufactured Housing Market Updates

 

New NAMHCO Association Challenges Manufactured Housing Institute on DTS, Financing, and More

No Kings in America? – John Sherman ‘Speaks’ to Manufactured Housing

 

Tuesday 1.14.2019

 

 

Clayton Homes’ Vanderbilt Mortgage and Finance Customer Experience Video, What It Says, What Does It Mean for Manufactured Housing Pros?

 

The Lighter Side of Manufactured Home Marketing?

Teen “Sex Slave” in “Mobile Home Park” – Kid Lured by Gaming App, per ABC, State Officials

 

Monday 1.13.2019

Warren Buffett’s Berkshire Hathaway, Clayton Homes, 21st Mortgage Corp and their “Strategic Moat,” Plus Manufactured Housing Equities Updates

The Future of Retail, Disney, ‘Trailer Trauma,’ and Manufactured Housing

Why Is Manufactured Housing Struggling During an Affordable Housing Crisis? Former MHI President, VP, Other’s Quotable Insights

State AG Files Suit Against, Manufactured Home Community, Rent to Own, Lease Purchase Option Warning

 

Sunday 1.12.2019

 

Exploring Corporate, Association, Individual, Investor, and Governmental Corruption Involving Manufactured Housing

 

Our publisher recently stated the obvious, which brings clarity. We are not mainstream media.  We do things differently.  We do what we do here, plus business development services for industry professionals and investors, so we stay BUSY.

YouMHProNewsSeemToHaveConceptualIQThatIsMoreImportantThanSpellingAbilityQuote

Many of our sources – and quotes – are from MHI insiders.

Or as the old Arby’s commercial used to say, “different is good.”  We’re not seeking a Pulitzer prize. Our goal is to identify the root causes of the manufactured and modular home industry’s malaise, and foster honest, ethical growth once again.

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That difference – the quality of the content – has kept us going, even after years of efforts by the Omaha-Knoxville-Arlington axis to try to sideline or destroy us.  That speaks volumes, doesn’t it?

That’s more than enough from the best stocked serving line in all of MHVille of relevant Industry News, Tips, and Views Pros Can Use,” © where “We Provide, You Decide.” © ## (News, commentary, and analysis.)

(See Related Reports, further below. Text/image boxes often are hot-linked to other reports that can be access by clicking on them. Third-party images and content are provided under fair use guidelines.)

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two.

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

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To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

Related References:

The text/image boxes below are linked to other reports, which an be accessed by clicking on them.

New Association Weighs In, Giving Credit Where It’s Due, Opportunitie$, But Winds of Change Challenge Manufactured Housing’s Future

 

Bridging Gap$, Affordable Housing Solution Yields Higher Pay, More Wealth, But Corrupt, Rigged Billionaire’s Moat is Barrier

 

Manufactured Housing Institute Housing Alert, Affordable Housing Crisis, MHI’s #NettlesomeThings Response

Turn the Page, Manufactured Housing Making History

December 30th, 2018 Comments off

TurnThePageManufacturedHousingMakingHistoryMHProNewsLogo

There are words, and then there are deeds.

 

There’s smoke and mirrors, or the clarity born of facts, evidence, and sound reason.

It’s about time to turn the page. 2018 is about to come to a close. It will be several weeks before the industry at large knows the final tallies for HUD Code manufactured housing shipments for the year. But rest assured, about a dozen (+/-) MHPros already know pretty close to what the final count for 2018 will be.

You’ll get an idea too from one of the articles in a headline linked below.

Why did the Manufactured Housing Institute (MHI) invest a purported 5 figures in a video to promote how great they are? Is it because annual dues/membership renewal time was coming up? Did the Arlington, VA based MHI want to get into the pockets of independents in manufactured housing once again? Did MHI leaders want to collect more money from independents before the disappointing totals for 2018 would be revealed?

There are many ways to point to the tragic truth that:

  • thousands of manufactured housing (MH) independents,
  • numbers of investors, and
  • millions of consumers have debatably been conned, manipulated, and cheated out of greater wealth.

We never say things like that lightly. Keep in mind, we have done our share of ‘cheer leading’ on MHProNews and on MHLivingNews for the industry too. Cheer leading is easy.  Cheer leading, when it is honest, is fun.  Telling several thousand industry pros that they’ve been ripped off?  Not nearly as much fun.  Don’t blame the messenger for the #Nettlesome message, we’re just following the evidence, tips from sources, track record, and common sense.

There came a point in time when questions, evidence, and logic opened-our-eyes as to the obvious reasons why the industry has failed to progress. Why did RVs roar past MH?  Why is mainstream housing so high, when the value of manufactured and modular homes should mean that our MH industry should be performing at much higher levels too?

When affordable housing is in crisis, and MHVille will finish about 100,000 (+/-) shipments, how is it possible that voices from Arlington keep belting out that same old tired song?

There comes a point in time when the accumulation of voices that kept telling MHProNews, ‘something is wrong here’ begs for attention. We’re returning the favor that those voices gave to us.

There comes a time to turn the page.

But a way simple way to prove the truth about MHI is to invite the leadership of the Omaha-Knoxville-Arlington axis to do the right thing.  No excuses.  Just do one thing right, one time, on one specific issue.

Turn the page and learn more.

 

 

The Disney “Trailer” Controversy & MHI ‘Leadership’

Bragging is easy for some. But it’s performance that counts.

When MHI’s former chairman Tim Williams, who is also the president of Berkshire Hathaway owned 21st Mortgage Corp, says there’s a good case to be made that every problematic report, misuse of terminology, etc. should be challenged, it was a revealing statement.

We believe that Tim Williams was right on that point.

Why did Clayton, Warren Buffett or Berkshire Vice-Chair Charlie Munger respond to attacks on Clayton, 21st, or Vanderbilt Mortgage and Finance (VMF)? It can be oversimplified and summed up n two words.

Reputation Defense.

If Reputation Defense is good enough for Clayton, 21st, and VMF – then why isn’t a fact-based reputation defense of the entire MH industry every bit as important to MHI, or the Berkshire brands that dominate MHVille? Why has MHI already weighed in with Disney, to defend the industry’s reputation?

MHI and their masters will either weigh in on the Disney controversy – see the articles linked below – or not. It’s really that simple.

Our publisher, L. A. ‘Tony’ Kovach, has reached out to numbers of those MHI leaders on Friday. He did so bcc’ing numbers of MHI and non-MHI members. He also sent a message to an attorney who claims to represent MHI.

No excuses.  The truth will come out, period.

Either MHI and their Omaha-Knoxville and allied masters will act to defend the reputation of manufactured housing – as has:

–   Mark Weiss, JD, President of the Manufactured Housing Association for Regulatory Reform (MHARR)

–   Al Kemp, Executive Director of the Manufactured Home Park Owners (BC, Canada), and

   Paul Bradley, President of ROC USA already have.

Or MHI won’t. Simple. Clear.  No excuses.

See what those 3 industry leaders had to say in one of the linked articles on Disney further below.

 

MHI-Inspired “Boycott”?

It spoke volumes that MHI purportedly had their part-time surrogate, George Allen, call for a “boycott” of MHProNews within hours of our article and most recent headline news update being published and emailed.

Antitrust Girard Gibbs law firm says this, “A group boycott occurs when two or more competitors in a relevant market refuse to conduct business with a specific individual or company. Individual companies may always unilaterally decide to stop doing business with another company, but agreements between competitors may violate antitrust laws.”

So, there is a legal expert’s view that an organized boycott can be an antitrust violation. That means that those who were behind the called for boycott, have placed themselves in the legal cross hairs.

Those who participate, ditto.

The hypocritical irony of the call for a boycott is that GF Allen has – when he was on the outs with MHI – called MHI and their masters, Oligarchs. Allen has said in his own words that the industry was being monopolized. But sadly, the retired Marine Allen has a purported reputation for saying and doing what he thinks will give him more money, leverage, and/or attention. Rest assured, if a group of independents offered Allen a pile of cash, based on his history, he’d arguably turn on MHI again in a New York minute. His own reputation after the SECO-connected legal fiasco speaks sufficiently of his credibility. Keep in mind that just because SECO isn’t in the headlines, that doesn’t mean that the investigation and case prep aren’t ongoing.

George can say whatever stuff he wishes to say or write – within the norms of the law, ethics, etc. – but facts still matter. If Allen had proven a single claims, that might have been interesting. But instead, bomb throwing without a shred of evidence, and a call for a “boycott.”  That’s called a red herring. It’s also arguably opened Allen – and those with him – up for legal investigation, and potential action.

It would also be the reasons why industry pros should say, ‘what are the folks in Arlington and Knoxville trying to keep us from reading?’

Short of successful criminal and civil actions against the Omaha-Knoxville-Arlington axis, the next greatest thing they fear is arguably exposure.  Once the mask is completely off, then their MHI connected ‘alleged’ con game is over.

DeceptiveTradePracticesManufacturedHousingInstituteDailyBusinessNewsMHproNews

As with any con, the faces smile while pockets are being picked. Is your firm one of those pockets being picked?

After all, if those in MHVille who see MHI in a protection racket/con game fashion are correct, then the little guys are paying to have the big guys destroy the little guys own interests.

Or as Marty Lavin, an MHI award winner put it in his words, MHI only works for the little guys when that happens to match the interests of the big guys.

Within an hour of being asked, Al Kemp – who was on vacation in Hawaii when his office had contacted him – within an hour, Al had written Disney a fine message.  It was a good compliment to those from Mark Weiss and Paul Bradley. Al thought it that important.

If Al Kemp, Mark Weiss and Paul Bradley did, how about MHI?

What excuse will MHI give? Does it matter? Or if they now act only because they were pushed into it, what glory is there in that?

Do you see why our publisher has at times used satire? Don’t the tragic jokes practically write themselves?

And if MHI or the Berkshire brands do – out of shame or embarrassment – finally weigh in with Disney on their terminology issue – and they should! – then here’s the next question.  Why haven’t they done a real reputation defense of the entire MH Industry for the last few years on all similar issues?

It’s debatably time to turn the page on the failed systems and problematic leaders of recent years.

In the articles and reports that follow, several themes will come to light.

1)    There are huge opportunities in factory-built housing.

2)    Manufactured homes are underperforming.  That’s opportunity in disguise, for those who know what to do.

3)    That logically means that MHI, their allies and surrogates, have ignored reputation defense.  Doesn’t that disproportionately hurt the little guys more than the big ones?

Our sources in Washington and other cities were investigations of the Omaha-Knoxville-Arlington axis are underway tell us that these things take time. You and thousands will need to be patient, just as we are.

But there will likely come a day when you’ll wake up to a headline that’s not found first on MHProNews, but rather will be in national media. Those imagined headlines could read like this:

  • Antitrust charges filed against major firms, and trade group, details at 10.”
  • “RICO-related arrests occurred at national trade association headquarters, details at 10.”

The mantra of a con artist is ‘never, ever give up the con.’ They – whomever are in that loop – won’t likely confess, unless it is part of a plea deal with federal/state investigators. They arguably won’t admit they’re deceiving the MH industry they claim to be protecting.

The powers that be certainly won’t want to face millions of manufactured home owners – who because DTS isn’t being properly implemented by MHI, Fannie and Freddie – are arguably be cheated of lower payments, and higher resale values.

Turn the page.

2018 is almost done. 2019 is almost upon us.

Thousands of more pros are logging on daily than at this time a year ago.  Why?  Because at a minimum, they – like you – are learning to be more skeptical of the ludicrous claims made by MHI and their puppet masters.

 

ManufacturedHousingInstitutelogoMHILogoMHIVideoStillsMillionsofViewsDailyBusinessNewsMHProNews

 

Anyone who can produce graphics like the above, and can still smile, ask for their year-end bonuses, and do so while they tell you that 100,000 (+/-) new HUD Code manufactured homes are sold in 2018 are selling and/or smoking something.

Buying or smoking what they offer is arguably bad for your health.

Want to make manufactured housing history? Turn the page.

 

RuleNumber1NeverGiveUpTheConGodfatherDailyBusinessNewsMhproNews

Liars can lie with a straight face. Con artists can’t give up the con, because if they do, what’s left for them? Either MHI knows what they say they are doing – in which case shipments should be rising significantly, right? Or MHI and their Knoxville-Omaha masters don’t know what to do, in which case their failure to move the needle makes sense, but in that case, they shouldn’t claim to be leaders, right? Or, MHI knows what to do, and do what doesn’t work, which benefits a few that want to consolidate the industry into their hands at a discount – are there other logical alternatives? If so, please, explain it in writing, because MHI can’t or won’t. 

 

What’s good for your health is a dose of reality-based reports. See those hot-linked headlines and image/text boxes that take you to the reports for the week from 12.23.2018 to 12.30.2018 are below.

Notice: the headlines that are also boxed-links isn’t to imply that story may be more important than another.  Read every headline, because what you need may be the one you could miss. Resolve to make the changes at your location that can make 2019 brighter than any other year. 

With no further adieu, let’s dive into the week that was.

 

What’s New on the Daily Business News on MHProNews

11DailyBusinessNewsMHProNewsLogos

 

Saturday 12.29.2018

Going PreFab, Habitat for Humanity Announces Plan for Factory Home Building in 2019

Going PreFab, Habitat for Humanity Announces Plan for Factory Home Building in 2019

 

Friday 12.28.2018

Leaving Paradise, “Hell on Earth” – FEMA and Christmas, New Year Responses to Grim Camp Fire

Leaving Paradise, “Hell on Earth” – FEMA and Christmas, New Year Responses to Grim Camp Fire

Bankrupt Sears Gets Last Minute Bid, Plus MH Market Updates

 

MHARR, ROC USA, Canadian Association Weigh-In On Disney “Trailers” Controversy

MHARR, ROC USA, Canadian Association Weigh-In On Disney “Trailers” Controversy

What the Latest Numbers from #1 Manufactured Housing Market Texas Reveals

What the Latest Numbers from #1 Manufactured Housing Market Texas Reveals

 

Thursday 12.27.2018

“We Have to Keep Changing Too as Retailers”

7 Facts Can Free You from Bear Market Fears, Plus MH Market Updates

7 Facts Can Free You from Bear Market Fears, Plus MH Market Updates

Oil, Soybean Market Maneuvers and Manipulation Reveal Broader Concerns for MHVille

Oil, Soybean Market Maneuvers and Manipulation Reveal Broader Concerns for MHVille

Metro Town Rejects Hundreds of Affordable Housing Units, Cites Reasons Against Using Manufactured Homes

Metro Town Rejects Hundreds of Affordable Housing Units, Cites Reasons Against Using Manufactured Homes

 

Wednesday 12.26.2018

Santa Rally Better Late Than Never, Dow Up 1,000 – Most Tracked Manufactured Home Stocks Rise

Introducing Hyundai Engineering Projects, Donates Disaster-Resistant Modular Homes

Introducing Hyundai Engineering Projects, Donates Disaster-Resistant Modular Homes

FEMA Manufactured Housing Unit (MHU) Program Extension Announced

FEMA Manufactured Housing Unit (MHU) Program Extension Announced

Disney Utilizes Inaccurate, Prejudicial Terminology “Trailer” Offensive to Factory-Builders, Homeowners

Disney Utilizes Inaccurate, Prejudicial Terminology “Trailer” Offensive to Factory-Builders, Homeowners

 

Tuesday 12.25.2018

Legends, Battle of Bedford Falls, and Christmas in Affordable Housing’s MH Land

Legends, Battle of Bedford Falls, and Christmas in Affordable Housing’s MH Land

Sears Prefab Home Initiative

Sears Prefab Home Initiative

 

Monday 12.24.2018

Divergence-Real Economy vs. Market, POTUS Blames FED, Market Plunge Deepens, Plus MH Equities Updates

Best Prefab, Modular Homes 2018, Videos

Sears Prefab Home Initiative

“Manufactured Housing Institute Attorney” Letter and MHProNews Response

“Manufactured Housing Institute Attorney” Letter and MHProNews Response

Clayton Donates Manufactured Home for Christmas, But What’s Up With Those Lumps of Coal?

Clayton Donates Manufactured Home for Christmas, But What’s Up With Those Lumps of Coal?

 

12.23.2018

Escaping the Grave? Affordable, Manufactured Housing News

Escaping the Grave? Affordable, Manufactured Housing News

Together with thousands of honest MHVille pros of good will, we can make our industry achieve its great potential. That’s done by making American lives better, together. “We Provide, You Decide.” © ## (Sunday Morning, weekly headline news review, analysis, and commentary.)

ManufacturedHousingProNewsMHProNewsConfidentialTipsDocumentsNews

To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can join the scores who follow us on Twitter at this link. You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two.

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

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To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Related Reports:

Click the text/image box below to read that report.

Clayton’s Miss, Kevin and Tim’s Manufactured Housing Kill Shot, More

What Just Happened, to Cavco, Independent Communities, Retailers, and Manufactured Housing?

 

Escaping the Grave? Affordable, Manufactured Housing News

December 23rd, 2018 Comments off

 

EscpaingTheGraveAffordableManufacturedHousingNewsMHProNews

A rut has been defined as an open-ended grave.

 

Habits can be useful, and good habits are necessary in one’s personal and professional life.

But problematic habits are a rut.  They may be comfortable, at least until the walls of the rut finally weaken and collapse.

If a collapsed wall of a rut is deep enough, if not escaped in time, that open-ended rut can become a grave.

 

The Challenge of Contemporary MH News…

CaseyMackLegacyHousingManufacturedTinyHomesKudosMHProNewsThe challenge of a pro-industry, pro-consumer trade journalist in manufactured housing today can be summed up like this. In an obviously underperforming industry, one must both challenge the status quo, while not alienating the core audience.

Furthermore, in case an insufficient number of the core audience fails to awaken from the sleep-walk of a potentially deadly rut, one must attract a new professional- and investor-audience that ‘gets it.’ Experience has shown that newcomers have at times rapidly lapped sleepwalkers, who by definition, are not performing to their potential.

That’s transparency.

Our site statistics, other third-party insights, and other metrics tell us we are successful in a variety of ways at threading those needles.

For example, the Manufactured Housing Institute (MHI) – which claims to professionally represent all aspects of factory-built housing – says there are some 40,000 people working in the manufactured home industry.  That seems like a low figure, for common sense reasons. The graphic below explains one of many reasons we think that MHI is ‘wrong again’ on claimed ‘facts.’

 

ClaytonHomes2017AnnualReportManufacturedHousingIndustryDailyBusinessNewsMHProNews

 

So, with it understood that some 40,000 (+/-) are working full-time in our industry, and knowing that every day north of 11,000 unique visitors are logging onto MHProNews, and they read an average of about 4½ articles each, that tells you just how powerful our market penetration is.

No data set is perfect.  But the vast majority of those professional readers here – third-party data, messages, calls, and common-sense all suggests – aren’t lawn mowers and line workers – whose work we respect, because those workers are essential to our industry. Rather, our trade media site of professional readers are the managers, owners, executives, investors, policy-makers, advocates, and other pro-doers.

IfMHProNewsIswritingAboutItIWantToKnowAboutItAgain, the biggest names – plus the mom and pops – and all in between are among most faithful readers of our proprietary e-list.

  • When facts are twisted by the powerful,
  • when pros get spin instead of the truth, or
  • professionals are squelched and told how to think or behave,
  • human nature often rejects those trying to push them around.

That push-back may not be an open rejection.  But people find ways to respond – such as by reaching out to MHProNews with the news tips that some of those ‘big boys’ hate to read.

We have a variety of ways – often, from insights directly from within companies and organizations – of knowing in a broad fashion who are logging on.  We aren’t Google or Facebook, so we don’t ‘see you’ on this site, but our email database and other insights suggest the following:

  • YouMHProNewsSeemToHaveConceptualIQThatIsMoreImportantThanSpellingAbilityAbout 97% of MHProNews readers are U.S. based.
  • About half of the remaining 3 percent are from Canada, the rest are often from ‘investor’ nations that have people with deep pockets, researching opportunities in factory-built housing.
  • While we have corporate plus independents of all sizes and types – retailers, communities, producers, etc., etc. – the very biggest names in our industry are among our most dedicated readers, per third-party reports.
  • Our open rate on our emails, and our click through rates dwarf others in media and publishing. All of this is from third-party information.
  • Our readership – which was already #1 in our industry – skyrocketed since we went to a more fact-check oriented format, about 16 months ago.  To be more specific, readership more than doubled in that timeframe.

It’s not because we are wacky ‘conspiracy theorists’ or mere ‘bomb throwers,’ as the blindly MHI favoring types want to project.  MHProNews carefully lay out the facts, show the money-trails, document public sources, and lay out the reasoning. It’s what the president of a well-known organization called our “street cred” that keeps him and thousands of others coming back.

HowardWalkerJDELSViceChairmanPhotoManufacturedHouisngInstituteMHIExecuitiveCommitteeBoardMemberDailyBUisnessNewsMHProNews

The words of the late Howard Walker, ELS Vice Chairman, shared for publication with MHProNews.

 

What’s Coming in 2019

Looking ahead, MHProNews plans to roll out in the first quarter of 2019 the latest version of our already industry-leading MHProNews site.

As 2018 winds down, it is possible that manufactured housing will close again with perhaps a modest gain over 2017. That’s an embarrassment to anyone who truly understands our industry. Yet the true story of Rollohome reminds us that one could create in 2 years a company that could dwarf the industry’s current number 2 producer. In five years, Clayton, 21st, and VMF could be in the rear-view mirror.

In fact, among the tips – from multiple sources – is that increasing unrest is found at Clayton Homes among their team members.  It is obvious that MHI has fairly routine turnover and has suffered along with that problem for years.

SubmitNewsTipsManufacturedHomeProNewsMHProNewsLogoDailyBusinessNews

Submit confidential or on-the-record news tips, or comments at this linked email mailto:iReportMHNewsTips@mhmsm.com

Leadership isn’t about self-congratulatory posturing, like what we satirically call the Monopolistic Housing Institute – and their string pullers – have been doing. Leadership is about taking the bull of reality by the horns and working treacherous bullhorns around toward victory.

MonopolisticHousingInstitutelogoManufacturedHousingInstituteMHiLogoFairUseMHProNews306

JiuJitsu is what our industry has needed for some time.  Our sources, supporters, clients, and sponsors understand that reality.

We provide daily reality checks found nowhere else in the avoidably modest-today industry we affectionately call MHVille. But we won’t rest until MHVille honorably emerges to becomes MHLand, and then MHNation.

That’s the Manufactured Housing Revolution.

 

 

A few will of course check out, unable to deal with reality.  But far, far more MH pros and investors are checking in than the trickle that check out or knock us. A common comment from investors, researching our industry is this.  With the manufactured housing product such a good value, and given the affordable housing crisis, how can it be performing so poorly?’

TheyTheBigBoysThinkTheyOwnUsIndependnetsWhile a tiny few can’t handle the truth, over 11,000 daily per third-party metrics find what we publish relevant. In a modest sized industry, those totals are why we dwarf all the other trade publications in our industry, combined.

Perhaps the best compliment of all is that those who wish we and our fact-checks would vanish are among our most avid readers. Thanks.

In fairness to other who publish or blog in MHVille, there’s one other publisher in factory-built housing who could be said that he’s also trying to thread-the-needle that we do. But they don’t do fact checks, and all of the others are arguably different degrees of sellouts. Just look at who backs what, and that speaks volumes.

There’s one trade association – the Manufactured Housing Association for Regulatory Reform  or MHARR – that has been facts-, evidence- and reality-based for years. They are an independent producers organization, but have correctly called for a new-post-production trade body, because MHI has for too-long failed the majority of the industry.

MHARR Releases Study Recommending Independent Collective Representation for Post-Production Sector

There’s the larger trade body that so lacks transparency that they prefer half-truths and arguably deceptive spin to the public debate they refuse to have with us and others who are seeking to expose their purported con game.  We are publicly calling BS on many of their claims. They can’t even correct obviously flawed data, why not? Don’t they care about their own image and reputation?  The bottom line of their failures is evidenced by the shipments. The rest of MHI’s efforts are arguably smoke and mirrors.

 

ManufacturedHousingSHipmentsBloombergQuintFactoryBuiltRebuidRecoveryDailyBusinessNEwsMHproNEws

ManufacturedHousingInstituteMHILogoOctober2018HUDCodeHomeShipmentsDeclineDailyBusinessNewsMHProNews

TonyYouGuysAreTooSmartToBeInThisIndustryAn attorney claiming to be working for MHI, and interestingly across-the-river from Nathan and Mary Smith, has sent via FedEx a letter to our publisher.  Whining and crying, threats, etc. – instead of openly debating the issues.  If they could debunk our concerns, why do they dodge doing so? As we said some days ago, you aren’t drawing flak unless you are over the target.

Read the headlines, and you’ll know what kind of articles the claimed MHI attorney is whining about.

A non-MHARR member wrote earlier today to say, “…keep giving them hell.” That source is one of several that says there are growing reports of rumblings from within the ranks of Clayton and their Monopolistic Housing Institute puppets.

Our news tip sources make that point clear.

BarryColeMHInsuranceRVMHHallofFameCongratsManufacturedHomeIndustryMHProNews

We have a new set of Clayton Homes, MHI, and insider insights below, with more coming in the days ahead. But we mix it all in with the other MH “Industry News, Tips, and Views that Pros Can Use” that caused you to make us #1.

Our sincere thanks to all who make that the truth.

ItsATerribleIdeaHavingCommunitiesOtherDivisionInWithClaytonBerkshireLendersTo escape a rut, one must first realize the rut that you or others are in.  While we all will die at some point, let’s not die without giving this life our very best shot.

In an affordable housing crisis, when the National Association of Realtors says 8.3 million housing units are needed, MHVille is underperforming.  When MHVille has enhanced preemption that modular producers don’t, HUD Code manufactured housing is the obvious solution for many projects and needs. So the low production levels oddly have benefited just a handful that keep consolidating the industry at discounted prices, to the detriment of the many.

With no further adieu, dive into the headlines from the week of 12.16.2018 to 12.23.2018 that keeps readers coming back for more.  Merry Christmas to all.

Notice for New Visitors: You can access one or more of the articles below by either clicking on the hotlink, or by clicking on an image/linked box.  Either way, you can access the ‘red hot’ reports, news and commentary that follows.

IfPrettyPicturesVideosAloneWereEnoughMHIndustryWillOnlyAchieveItsGoalsByResovingItsCoreIssuesLATonyKovachMHProNews1

 

What’s New on the Masthead

TheMastheadCommentaryLATonyKovachMHProNews

Affordable Housing – Fleetwood, Champion, Clayton – Genius of the Christmas Story

 

Affordable Housing – Fleetwood, Champion, Clayton – Genius of the Christmas Story

 

What’s New on MHLivingNews

mhlivingnews-improvedlivingforle-logo

Affordable Homes, Warren Buffett as Mr. Potter in Christmas Classic, “It’s a Wonderful Life”

 

Affordable Homes, Warren Buffett as Mr. Potter in Christmas Classic, “It’s a Wonderful Life”

 

What’s New on the Daily Business News on MHProNews

11DailyBusinessNewsMHProNewsLogos

Saturday 12.22.2018

  Capital Pouring In, What Warren Buffett May Not Want MHVille Professionals to Know

Capital Pouring In, What Warren Buffett May Not Want MHVille Professionals to Know

 

Friday 12.21.2018

  Darkest, Shortest Day 2018, Markets Dump, Apt Rentals Bump, Housing Slump$

Darkest, Shortest Day 2018, Markets Dump, Apt Rentals Bump, Housing Slump$

  “Trailer Park Boys” – Al Kemp, Canadian Manufactured Home Community Association Letter Reacts to Netflix Series

“Trailer Park Boys” – Al Kemp, Canadian Manufactured Home Community Association Letter Reacts to Netflix Series

  Zillow Research Reveals Impact of Rising Rents on Homelessness, Affordable Housing Advocates, Public Officials, and Investors Take Note

Zillow Research Reveals Impact of Rising Rents on Homelessness, Affordable Housing Advocates, Public Officials, and Investors Take Note

  Optimism Among U.S. Manufacturers at Record High Heading into 2019

 

Thursday 12.20.2018

  MH Equities Snapshot, Plus, ‘Rich Won, Workers Lost’ from Fed, per Cramer, As Market Slide Continues

MH Equities Snapshot, Plus, ‘Rich Won, Workers Lost’ from Fed, per Cramer, As Market Slide Continues

  Virgin of Guadalupe Appears, Community Management Resident Legal Uproar, Surprising Attorney’s Opinion

Virgin of Guadalupe Appears, Community Management Resident Legal Uproar, Surprising Attorney’s Opinion

  Minimum Wages Set to Rise in 2019 in these 20 States, “Fight for $15” Battle Continues, National Economic Council Director Larry Kudlow Opposed

  State Association Steps Up, Promoting Manufactured Home Communities Investing

State Association Steps Up, Promoting Manufactured Home Communities Investing

 

Wednesday 12.19.2018

  Fed Rate Hike, Chair Jerome Powell Comments Send Broader Markets, Most MH Equities Reeling

  Sam Zell’s ELS Scores Again, Details Others Missed

Sam Zell’s ELS Scores Again, Details Others Missed

  Insider Tips – Clayton Multi-Million Dollar Plan Aims at Replacing Sales Staff? Warren Buffett, Bill Gates, Kevin Clayton Meeting

Insider Tips – Clayton Multi-Million Dollar Plan Aims at Replacing Sales Staff? Warren Buffett, Bill Gates, Kevin Clayton Meeting

  New HUD Report Reveals Tragedy of Homelessness, When Solution for Affordable Housing is Hiding in Plain Sight

New HUD Report Reveals Tragedy of Homelessness, When Solution for Affordable Housing is Hiding in Plain Sight

 

Tuesday 12.18.2018

  Spotlighting Pro-Growth Educational Effort by Louisiana Manufactured Housing Association

Spotlighting Pro-Growth Educational Effort by Louisiana Manufactured Housing Association

  Sun Communities, SUI Insider Trades, Institutional Moves, Plus Manufactured Home Equities Updates

Sun Communities, SUI Insider Trades, Institutional Moves, Plus Manufactured Home Equities Updates

  Manufactured Housing Institute Housing Alert, Affordable Housing Crisis, MHI’s #NettlesomeThings Response

Manufactured Housing Institute Housing Alert, Affordable Housing Crisis, MHI’s #NettlesomeThings Response

  Millionaires Survey IDs Top Threats to Their Wealth

 

Monday 12.17.2018

  New Skyline Champion Manufactured and Modular Home Factory Set to Open, Plus MH Market Updates

New Skyline Champion Manufactured and Modular Home Factory Set to Open, Plus MH Market Updates

  Cavco Industries (CVCO) Hit$ Bottom

Cavco Industries (CVCO) Hit$ Bottom

  MHI Allies Respond, Provide Confirmation to #NettlesomeThings, Facts, and Clayton/Berkshire Exposés

MHI Allies Respond, Provide Confirmation to #NettlesomeThings, Facts, and Clayton/Berkshire Exposés

  Scandalous, Presidential Politics, Affordable Housing, Mobile and Manufactured Homes

Scandalous, Presidential Politics, Affordable Housing, Mobile and Manufactured Homes

 

Sunday 12.16.2018

  Children, Grandchildren, Family, Manufactured Housing, Money, and You

Children, Grandchildren, Family, Manufactured Housing, Money, and You

 

Together with thousands of honest MHVille pros of good will, we can make our industry achieve its great potential. That’s done by making American lives better, together. “We Provide, You Decide.” © ## (Sunday Morning, weekly headline news review, analysis, and commentary.)

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can join the scores who follow us on Twitter at this link. You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two.

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

ManufacturedHomeIndustry#1HeadlineNewsMHProNews

To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

 

Related Reports: click the text/image box below to read that report.

Clayton’s Miss, Kevin and Tim’s Manufactured Housing Kill Shot, More

 

What Just Happened, to Cavco, Independent Communities, Retailers, and Manufactured Housing?

 

 

The Coming Breakup of Berkshire? MHI? Plus Sunday Headline Recap 10-14-2018 to 10-21-2018

Winter 2018-2019 in Manufactured Housing Land

December 9th, 2018 Comments off

SunshineHomeManufacturedHomeLivingNewsDailyBusinessNewsMHProNews

This is true storytelling with a manufactured housing (MH) purpose. Relax with your favorite Sunday beverage, as you dive in…

 

Winter up north is obviously quite different than winter in central Florida. Having spent about a decade doing MH business projects from bases in WI and IL, the experience of icy roads or sub-zero temperatures hasn’t been forgotten.

TampaBayMetroBeachDailyBusinessNewsMHProNews

The St. Pete-Clearwater-Tampa Bay metro has numerous beaches, these photos are from the one we were at yesterday.

One evening, in Marshfield, we watched as the outside temperature gauge in our vehicle dropped to -10, -15, -18 and finally -20 degrees below zero. Not windchill, that measurement was lower still.

TamasKovachTampaBayAreaBeachManufacturedHousingIndustryDailyBusinessNewsMHProNews

Not only is the sun and surf relaxing, but so too is watching an 11 (almost 12) year old boy be a kid. Priceless.

So today, sitting on the beach near Tampa and drafting this article, it is 77 degrees, while our friends in Chicagoland – for example – have a current outdoor temperature of 29 degrees.

TamasKovachSeaCrabManufacturedHousingIndustryDailyBusinessNEwsMHproNews

Finding a sea crab, which was of course returned to the water.

But a few days ago, a cold front brought lows of 45 to our part of Florida. We put our winter jackets from up north on. But if this were 5 years ago, and we were still living in say the Chicago metro, we’d be outside thinking it was a heat wave. If there was no wind, the jacket might be on our arm – because after months or years, people get acclimatized to living full time up north.

That’s a key. Becoming Acclimatized. Adapting. Adjusting. The body, and we as humans are able to change to a new circumstance.

TamasKovachBreachUmbrellaTampaBayMetroBeachDailyBusinessNewsMHProNews

Our son missed winters for a while. Now, instead of snow men and snow balls, there’s sand, surf, and sea birds. In the background there’s several jet skis. This beach might have had around 2 dozen people total. The sea birds get used to people, just like people adapt to weather or other circumstances.

Humans were designed to be adaptable.  Once you get used to X, like the cold, it’s not so bad. In fact, there’s plenty of winter activities for those who want them, just as there are outdoor or other things-to-do in the spring, summer, and fall — fun or festivals.

But that human adaptability can be weaponized against people too.

2018-12-09_0545ManufacturedHousingIndustryDailyBusinessNewsMHProNews

Once you get used to X, complacencies can set in.

If you have a larger competitor(s), and they hypothetically speaking wanted to get your guard down, one sly move they might try could be to lower your expectations via messages or at events.

There are reasons for everything that we do on MHProNews and/or MHLivingNews.  For example, a look at historic data ought to remind or inspire and industry professional that not so many years ago, manufactured housing was better understood, more accepted, arguably better respect — and therefor had about 380% more new HUD Code home sales. Modular builder? There were more mods sold back then too.

 

ManufacturedHousingVsTotalCompletedHomesLegacyHousingS1FilingIPODailyBusinessNewsMHProNews

There will likely be more news about Legacy Housing’s looming IPO this week.  Legacy clearly believes in the future of the business, because they are raising capital to expand their retail base.  Notice that Legacy chose a graphic that goes back to the peaks of the MH industry from the pre-HUD Code days.  They aren’t settling for the lower volume of the last 2 decades, why not aim for more? 

 

The kind of data – objective information – above and below should lead to inspirational dissatisfaction. If our product is better quality today than then – and it is – then your sales during an affordable housing crisis ought to be higher too. That just follows, right?

 

AvgPriceDifferenceConventionalHousingVsManufacturedHomesLegacyHousingLEGH-S1IPOFilingDailyBusinessNEwsMHProNews

 

Each day, the typical MHPro reader will check out about 4½  page views. That third-party data points logically means that some reader read one article, while others are reading say 9 or 10.

We won’t get tire of using this example, because it applies, is directly connected to our industry, and is true.  Before becoming president, Donald J. Trump and Warren Buffett – who saw much differently in politics – agreed on this next principle in business.

> It pays to know as much as you can about a subject that impacts your business.

 

TampaBayAreaBeach1282018KovachFamilyPhotosDailyBusinessNewsMHProNews

 

To stay informed, millions of Americans read their news, other listen or view. If you watch or read the evening mainstream news, try the following for a week.

  • Skip the mainstream news for 7 days.
  • Instead, read the headline reports and our evening market reports (lots of others obviously do).
  • Note that we curate topics on left and right daily, from CNN Money and Fox Business, plus we have MH industry-related closing stock data, and a focus report.
  • In significantly less time than you’d spend on a 30-minute newscast, you’ll get more news, and more insights that can help your business.

Chances are, at the end of the week or 2, you won’t want to go back. More information, in less time, and more useful to your business.  If you like visuals, don’t worry, we routinely provide some video from a mainstream source with the business-daily market report too.

Don’t settle for less out of your life. Don’t lower your expectations for 2019. Why not raise your goals?

We get cheers and jeers, but the two most common words heard or read are “thank you.” By the way, we thank you and our sponsors/clients that make this possible too. Together, we advance.

Adaptation, mere acceptance – like acclimatization – can be good, but it can be limiting. With those thoughts in mind, check out the various headlines from the week that was. Click on the headline, or any hot-linked box to read that report.

With no further adieu, thank you for checking in to the topics that shape your business’ world.

 

What’s New from MHARR

Production Flatline Continues in October 2018

 

What’s New on the Masthead 

TheMastheadCommentaryLATonyKovachMHProNews

You can click either the hot link to see an article, or where shown, you can click on one of the hot linked boxes below.

The American Dream, Arguably Among the Most Profitable, But Least Understood Stories in the USA Today

The American Dream, Arguably Among the Most Profitable, But Least Understood Stories in the USA Today

 

What’s New on the Daily Business News on MHProNews

1DailyBusinessNewsLogoMHProNewsLogo (1)

 

Saturday 12.8.2018


MHC Cat Killer! Park Your Perspective! Because It’s Home Shoppers’ Vantage-Points You Must See to Earn Their Business

MHC Cat Killer! Park Your Perspective! Because It’s Home Shoppers’ Vantage-Points You Must See to Earn Their Business

 

Friday 12.7.2018

JP Morgan Guru Says, “Fake News” Shares Blame in Volatile Markets, plus MH Stock Updates

JP Morgan Guru Says, “Fake News” Shares Blame in Volatile Markets, plus MH Stock Updates

Teen, Adult Charged in Troubling Tragedy Involving MH Community

Teen, Adult Charged in Troubling Tragedy Involving MH Community

“It’s a Terrible Idea,” Comments from Manufactured Home Community Owners, Senior Management, and Investors

“It’s a Terrible Idea,” Comments from Manufactured Home Community Owners, Senior Management, and Investors

Hanukkah at the White House, Video, Visuals and Formal Presidential Statement

Hanukkah at the White House, Video, Visuals and Formal Presidential Statement

 

Thursday 12.6.2018

How to Score Big, Strategist and Investor Tony Robbins Lessons in 150 Seconds – MHVille Application

How to Score Big, Strategist and Investor Tony Robbins Lessons in 150 Seconds – MHVille Application

Strong Job, Economic Data Contrast with Market Fears, Plus MH Stock Updates

Understanding the News as Business, and Manufactured Housing

Understanding the News as Business, and Manufactured Housing

Explosive Comments on Duty to Serve Manufactured Housing Lending from Well Placed Sources

Explosive Comments on Duty to Serve Manufactured Housing Lending from Well Placed Sources

 

Wednesday 12.5.2018

What’s Necessary for Creating More Wealth?

What’s Necessary for Creating More Wealth?

Barron’s Reports George Soros Move Presaging Market Drop, Harming Manufactured Housing, FAANG Stocks

Barron’s Reports George Soros Move Presaging Market Drop, Harming Manufactured Housing, FAANG Stocks

Whistleblower! Ex-Clayton Homes Team Member on TV Denounces Manufactured Housing Giant’s Practices

Whistleblower! Ex-Clayton Homes Team Member on TV Denounces Manufactured Housing Giant’s Practices

“Servants of Satan” vs. Servants of God – Ex-GreenTree, Conseco, Current & Past MHI Members Sound-Off on Clayton, MHI, POTUS Trump, Bush 41, More

“Servants of Satan” vs. Servants of God – Ex-GreenTree, Conseco, Current & Past MHI Members Sound-Off on Clayton, MHI, POTUS Trump, Bush 41, More

 

Tuesday 12.4.2018

An Area of Agreement Between Warren Buffett and MHProNews

An Area of Agreement Between Warren Buffett and MHProNews

FAANG Stocks Drop $140 Billion, Plus Manufactured Housing Industry Markets

Reputation Defense – Clayton Customer’s Video Slams “Fake Studs” vs. Clayton Homes’ Image Video -Comparisons

Reputation Defense – Clayton Customer’s Video Slams “Fake Studs” vs. Clayton Homes’ Image Video -Comparisons

“Pants on Fire” – Latest New Manufactured Housing Shipment Report

“Pants on Fire” – Latest New Manufactured Housing Shipment Report

 

Monday 12.3.2018

#$2Trillion U.S. GDP Growth via Affordable Housing Plan Few Discuss – Introducing #YimbyVictory2020

#$2Trillion U.S. GDP Growth via Affordable Housing Plan Few Discuss – Introducing #YimbyVictory2020

MHVille Trade Media Exclusive – What Chinese Media Says About Presidents Xi-Trump Trade Truce, Plus MH Market Updates

Nathan & Mary Lee Chance Smith, Leaders in ‘Anti-Trump Resistance,’ Manufactured Housing Impact?

Nathan & Mary Lee Chance Smith, Leaders in ‘Anti-Trump Resistance,’ Manufactured Housing Impact?

Back to Basics – What is Classical Liberalism, and What Can It Mean for Manufactured Housing Growth?

Back to Basics – What is Classical Liberalism, and What Can It Mean for Manufactured Housing Growth?

 

Sunday 12.2.2018

Clayton’s Miss, Kevin and Tim’s Manufactured Housing Kill Shot, More

Clayton’s Miss, Kevin and Tim’s Manufactured Housing Kill Shot, More

 

Together with thousands of honest MHVille pros of good will, we can make our industry achieve its great potential. That’s done by making American lives better, together. “We Provide, You Decide.” © ## (Sunday Morning, weekly headline news review, analysis, and commentary.)

NOTICE: You can join the scores who follow us on Twitter at this link. You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two.

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

ManufacturedHomeIndustry#1HeadlineNewsMHProNews

To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

 

Related Reports:

What Just Happened, to Cavco, Independent Communities, Retailers, and Manufactured Housing?

 

The Coming Breakup of Berkshire? MHI? Plus Sunday Headline Recap 10-14-2018 to 10-21-2018