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Hanukkah at the White House, Video, Visuals and Formal Presidential Statement

December 7th, 2018 No comments

 

HannukahAtTheWhiteHouseVideoViusualFormalWhiteHouseStatementDailyBusienssNewsMHProNews

Judaism, like Christianity or Islam, are not monolithic in their beliefs. There are branches of Jewish belief, not unlike the symbolic branches of the menorah.

 

At dinner with a Jewish friend on the first evening of Hanukkah, among the comments from our guest?  “If you have 10 Jews in a room, you’ll have 11 opinions.”

Of course, that could be said about other faiths or groups too. A practicing Jewish reader emailed MHProNews in part to explain that for Jews, Hanukkah is a minor feast, that is ‘extra-biblical,’ and treated by many like their version of a Christmas celebration, with an exchange of gifts, parties, and feasting.

Our industry has a number of prominent as well as rank-and-file members of the Jewish community.  While some are enjoying Christmas parties, this week there are those who are celebrating Hanukkah, as our publisher noted in the recent column, which can be accessed by clicking on the linked box below.

 

Hanukkah, Advent, Festivals of Light, and Celebrating Manufactured Housing Integrity

 

The White House provided the official photo at the top.  The statement and video below from the White House press room are insightful, challenging, and thought provoking.

 

PresidentialMessageonHanukkahDec22018ManufacturedHousingIndustryDailyBusinessNewsMHProNews

Melania and I send our warmest greetings to our Jewish brothers and sisters in the United States, in Israel, and around the world celebrating Hanukkah.

For eight nights, Jewish families and friends will come together to engage in the lighting of the menorah.  This special tradition started more than 2,000 years ago during the rededication of the Holy Temple in Jerusalem, which followed a trying period when Jews were persecuted for practicing their faith.

Unfortunately, Jews today continue to face many different forms of violence, hatred, and bigotry around the globe.  We remember all those from the Tree of Life—Or L’Simcha Congregation—whose lives were tragically taken in Pittsburgh, Pennsylvania, this past October.  As one Nation, we pledge our continued love and support for the victims, their families, and the community, and we pray that the victims’ families find some measure of peace and comfort during this holiday season.

Over the coming days, may the warming glow of each candle on the menorah help fill homes and hearts with love and happiness.  Together, we reaffirm the truth that light will always break through the darkness.  We send our very best wishes for a blessed and happy Hanukkah.

 

 

The president’s daughter Ivanka, his son in law and their children are Jewish, as many know. The full length video of a gathering and remarks is below.

 

 

It has been one year ago since President Donald J. Trump announced that he would move the U.S. Embassy to Jerusalem.   While previous presidents have made this a major campaign promise, they failed to deliver. Today, I am delivering,” President Trump said.

 

 

Yesterday, President also welcomed Holocaust survivors for a Hanukkah reception in the East Room of the White House.

As manufactured housing professionals ponder a controversial and disruptive Trump Administration, it bears mentioning just how often the 45th president has said he would do something, and then moved on to do it.  Of course, there are still some issues that are pending – such as the border wall.  But the administration has clearly done more on reinforcing the border than previous administrations did.

One of our focus reports yesterday was on media coverage, and the bias or agendas that the media often has.  It is worth pondering why less of the pomp and circumstance of this White House is being presented by some networks. One day at a time, one ceremony at a time, there are clear signs that celebrations of diversity that are unifying are taking place.  Reporting on those is a arguably a healing balm, good to ponder at this sacred time of year.

Once more, to our Jewish readers, we wish them a happy Hanukkah, and to our Christian readers we wish them the blessings of Advent. ## (News, analysis, and commentary.)

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Related Reports: Click the Boxes Below to Read More…

Understanding the News as Business, and Manufactured Housing

Understanding the News as Business, and Manufactured Housing

December 6th, 2018 No comments

 

UnderstandingTheNewsAsBusinessAndManufacturedHousingDailyBusinessNewsMHProNews

 

News is a business. Period.

 

News as a business can provide useful, authentic, manipulated, and/or weaponized information.  Like any product or service, there are better ones, and worse ones.

 

Manufactured housing professionals have plenty of reasons to properly engage with news media, but also need to be wary of them too.

News can be created or framed in a variety of ways that suits the purposes of special interests, sponsors and/or corporate owners. Most know, but for those who don’t, one must realize that a smaller firm will not likely get the same treatment that a subsidiary of say Berkshire Hathaway will get.

News should therefor be treated with a level of skepticism.  It merits the same level of ‘buyer beware’ as you would extend to any major purchase you are about to make.  But just as you don’t skip buying a house or a car – just because it may have problematic players in those fields – one should similarly not tune out news entirely. Rather, it has to be filtered, just as sales talk is tested and filtered.

Because many in media are selling – or trying to sell – you on their point of view. BTW, we are transparent about our positions: we’re pro-industry, pro-consumer, and for maximum freedom under the rule of just laws.

 

DeepaKumarQuoteGiantMediaCorpLikeTimWarnerandNewsCoprDisneySoForthTheyGetToDecidWhatIsNews

Deepa Kumar quote from the thought-provoking video documentary, Shadows of Liberty, posted on the linked page here or by clicking the image above.

 

 

Agenda News and Manufactured Housing

There are arguably still journalists that want to do straight news. Regardless of your political views, the fact that third-party research has determined that over 90 percent of the mainstream media’s coverage of President Donald J. Trump is negative should tell you much. When one looks at how fawning some in the mainstream media are over other world leaders or personalities – and those others routinely have much lower approval rating than POTUS – it speaks volumes that President Trump’s approval ratings are still hovering in the mid-to-upper 40s.

That’s astonishing, and it is a clear sign that millions of Americans wisely distrust much of what they hear from media in terms of politics.

Rephrased, the data in recent years suggests that millions are increasingly filtering and sourcing the news with greater care.

But the filter for the American – or Canadian – populations are demonstrably not yet as refined toward subjects covered by the media, beyond politics. Among those is our industry.

Manufactured homes are misunderstood for a variety of reasons, one is that associations like the Manufactured Housing Institute (MHI) have arguably failed in making good on their claims of promotion. Say what you will in defense of MHI, but the latest shipping data speaks for itself.

 

TheseLargeConglomerateCompaniesDecideOnTheirownandForTheirOwnPurposesTheNewsWeSeeandHearDanRatherQuoteFormerCBSNewsPhotoTwitterDailyBusinessNewsMHProNews

Dan Rather quote from the compelling video, Shadows of Liberty, posted on the linked page in the box found further below.

 

What does that mean to small to mid-sized businesses?  Simply this.  You have to be proactive in your own market.  It also means that we as professionals better start by educating our team members about the realities of mainstream media.  To some, whatever a newscaster says is gospel. Sorry, but that isn’t always so. Who says? Award-winning journalist, Sharyl Attkisson.

 

SharylAttkissonAuthorJournalistStonewalledWikipediaDailyBusinessNewsMHProNews

 

MediaBiasChartSharylAttkissonLeftRightPostedDailyBusinessNewsMHProNews

Full Measure’s Sharyl Attiksson’s media bias chart is useful in sorting out the agendas behind various headlines and news sources. 

 

Is Ms. Attkisson the only one who thinks this or says so?  Hardly, see the quote below, or the more details reports about media linked in the boxed reports below the byline and related.

 

ThomasSowellQuoteIfPeopleInMediaCannotDecideWhetherTheyAreInNewsReportingbusinessorManufacturingPropagandaMoreImportantForPublicchoseNewssourcesAccordingly

 

Media, Engagement, and the Manufactured Housing Challenge 

The challenge for manufactured housing in the era of agenda journalism can be boiled down to a simple point. Beyond politics, millions arguably still accept local or national news media less critically.

Furthermore, the negative beliefs about manufactured homes are so pervasive, that those in media often tend to believe what they are saying. Every negative news story about manufactured housing is in a sense normal to them.

This challenge can be addressed at the local market level. Media engagement pays, but most people in business do so in a sadly ham-handed fashion that’s so obviously seeking free media coverage, that a trained journalist, seasoned producers, and editors will tune out.

 

PEPProtectEducatePromoteUnlockingMindsKeyToAdvancementMHProNews

 

Education, Education, Plus PEP Defense are Keys 

In our years of experience in engaging with mainstream media or researchers – while there may be agendas lurking with a given source – nevertheless, neither media nor researchers want to be embarrassed.

At a minimum, many want their report to be plausible or close enough to the truth so that they don’t lose credibility. Others sincerely want to do a good job of reporting. That can be especially true with local media reporting on local news.

It’s essential for those professionals with long-term goals in manufactured housing to make media engagement – done correctly – as part of your mix for sustainable success.

As an example, we’ve had success on several occasions getting good coverage for ourselves or clients by using the proper engagement formula. That begins with authenticity, plus having something of interest to them. News wants a topic with a hook for their audience. News as business want eyes, ears and clicks. If it is print journalism, they want to sell newspapers or magazines.

Because manufactured homes are so different, the typical reputation defense or other media relations firm or professionals are often of little use, and can be costly. Let’s look at a recent 2 year example.  For a few moments, lets give MHI the benefit of the doubt, and say that they and their now departed PR person, Patti Boerger, did their best. If so, that proves our point.  How so?  The debatably sad reality is that MHI either

 

PattiBoergerFormerlyManufacturedHousingInstituteMHIPublicRelatinsLinkedInPRDailyBusinessNewsMHProNews

 

Why?

Why is it so hard for pros in PR, marketing or media – people that may be just fine in another venue – why do they have so much trouble in formulating a message or campaign that actually works for manufactured housing?

Frankly, there are so many variables, it takes months or years of near-hands-on experience for fancy firms or people with even fine resumes to get up to speed with all of the nuances of MHVille. As a brief plug, for those who want such coaching or professional services in media engagement or marketing/business development services – click here.  Arguably none of those outside firms has done better than our team has at getting real, bottom line results.  A high profile example of our successful work is the widely recognized return of the Louisville Manufactured Housing Show. See a letter of several letters of praise, linked here.

The two month trend of:

  • year-over-year dip in new manufactured home shipments in the latest report,
  • the routine drum beat of largely negative media – that often have correctable mistakes – aren’t the only factors.
  • But media and messaging are ones that savvy industry professionals must grasp as they plan for 2019 and beyond.
IfPrettyPicturesVideosAloneWereEnoughMHIndustryWillOnlyAchieveItsGoalsByResovingItsCoreIssuesLATonyKovachMHProNews1

Learn more about the above, linked here.

 

MHVille Conclusion for this Report on Media Engagement

For our part, out of necessity, we began to approach trade media in manufactured housing differently.

Sharyl Attkisson is correct in saying there should be no blurring of the lines in mainstream news media between news and opinion.

In manufactured housing, the only trade publishing being done is almost all arguably agenda driven.

Some MHVille blogging or publishing is thinly veiled marketing or spin. Some doesn’t bother to even hide the fact that there is an apparent agenda. Some other sources out there exist to toot the horn of a given company, writer, professional(s), or organization. That doesn’t mean it’s all wrong. But it does means that it should be approached like an ad for a product or service. Skeptically.

MHI praised MHProNews for years, and acknowledged in word and in writing our role as the largest and most popular media in the industry.  With that understanding, imagine the thoughts at MHProNews HQ after receiving various threats related about reports related to DTS and other topics – some in writing from and by MHI and their connected attorneys.  Let’s note people in America can sue for whatever.  But as a result of various threats, we prudentially opted to simplify our reports in the following manner. Almost every Daily Business News on MHProNews item is now marked “news, analysis, and commentary.”

The result of that pivot in our reports, which began last year? The written threats we were previously getting from MHI, their allies, and their attorneys have since stopped.

We put facts, evidence, reason, and commentary into our Daily Business News or Masthead reports. We give MHI, Berkshire Hathaway brands and others the opportunity to comment. We give those who want to defend MHI, Clayton, 21st, Vanderbilt, et al the ability to comment. The report linked boxes found further below – click a box to access it – are but some examples.

 

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Submit confidential or on-the-record news tips, or comments at this linked email mailto:iReportMHNewsTips@mhmsm.com

We follow the evidence, the claims vs the performance, and the money. Then we say, “We Provide, You Decide.” © That’s fair, authentic, and respectful.

MHInsiderManufacturedHousingINdustryDailyBusinessNewsMHProNewsThe bottom line results of our pivots, follow the facts, follow the evidence, and follow the money mantra?

Our readership has soared over the last year. We’ll show actual updated third-party generated numbers in an upcoming report. To keep it simple, we were already #1, but now our audience has more than doubled. We thank you and all involved for making that a truism.

When mainstream media or other researchers come to MHProNews, they see we are different than they are. That’s true on many levels, including disclosure. But it’s a difference that is arguably good for our industry, and that they recognize.

You don’t need a milquetoast covering the rough and tumble manufactured housing beat. You and thousands of others like you today voted their craving for what MHProNews produces, where “We Provide, You Decide.” ©  ## (News, analysis, and commentary.)

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Does Google Harm Manufactured Housing? Other Forms of Free Speech?

 

“Shadows of Liberty” Movie Introduction, Affordable Housing, and You

“Pants on Fire” – Latest New Manufactured Housing Shipment Report

Facts & Analysis – Senator Elizabeth Warren re: Manufactured Housing Institute Memo to MHI Members, 10-3-2018

Crisis of Misinformation, Fact Checks, and Manufactured Housing

 

 

 

MH Marketing Insights – Where are Americans Moving? U.S. Moves, by State – Charts, Video

November 21st, 2018 Comments off

MHMarketingInsightsWhereAreAmericansMovingUSMovesByStateChartsVideoDailyBusinessNewsMHProNews

There are several serious topics that are frankly heavy, and in various ways negative, that we will hold until after Thanksgiving. These include court decisions, legal, and other industry-specific items that we’ll tackle in the near term, but after the holiday.

 

 

The reason is simple. It’s time for a respite, but one that is nevertheless useful for manufactured housing industry professionals, who are routinely keen on what trends impact their business or profession.

Marketers, take note of a key fact we’ve spotlighted before, but bears repeating, as the data evolves.

If you are one of those that print an article – and highlight or make notes – put 5 stars next to a data-point from North American, further below.

 

2017OutMigrationInmigrationbystateNorthAMericanMoversDailyBusinessNewsMHProNews

Net flight from Ohio, which was occurring in 2011, has stabilized by 2017, per the data from North American.  Other trends are noted by comparing the 2017 to 2011 maps.

 

It is information that is literally that significant to manufactured home marketers. More below.

 

2011OutMigrationInmigrationbystateNorthAMericanMoversDailyBusinessNewsMHProNews

Compare the 2011 to the 2017 data, and among the items that jumps out are from the West Coast. California and Washington have become outbound states, per North American and the U.S. Census Bureau.

 

According to North American…

North American – a moving company – has compiled data that is provided by the graphics shown below.  They are also referenced in the video by Money GPS, which has mostly useful analysis, but we’ll skip the analysis of their plugs, etc. at the end of their mostly fine video.

 

 

Per North American in January 2018, “…updated through 2017, historical migrations map showing where Americans have moved throughout the years.”

 

5GoldStarsManufacturedHousingMHProNews

The data point below is 5 stars for savvy manufactured home marketers, owners, investors, and professionals.

 

According to the latest information published by the U.S. Census Bureau the percentage of people that move every year equates to 14% of the population (or roughly 40 million).”

That’s the quote.  Properly understood, it’s a startling data point to our industry.

Why?  Because it is telling you that some 1 out of 7 people/households on average are moving during the course of the year.  Run those numbers in your market…

…and you’ll begin to get a sense of what your actual potential is.

When we coach manufactured home clients, or do corporate training, on marketing and sales, this is a common point consultant/coach L. A. ‘Tony’ Kovach makes.  It is a point sadly overlooked by too many in our industry. Because most retail centers and manufactured home communities are only seeing a tiny sliver of the traffic that is shopping for a new home.  What sets Tony’s work apart from others, in part, is this simple principle.  Learn how to engage as many housing shoppers – not just those specifically looking for a manufactured home – but strive to set in front of all of those looking for any kind of housing change.

 

 

When you learn how to successfully engage, educate, and motivate those who’ve not been thinking about a manufactured home, that’s the magic for serious location growth.  You gain more customers with better credit and/or more cash buyers too.

That said, back to North American’s data.

People move for a variety of reasons: housing, jobs, family, etc.  Being aware of cross country moving migration patterns can provide you a better idea on the behavior of Americans. The following historical U.S. migration study will provide you the states with the largest influx of moves and the states that have the most outbound moves,” said the moving company’s report.

If you are in a state that has outbound migration, you need a winning strategy for that scenario.  If you are in state with net move-in growth, you also need to craft a successful strategy. Enjoy the data. Why not use the data above as a discussion starter for brain-storming with your team?

 

CaseyMackLegacyHousingManufacturedTinyHomesKudosMHProNews

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Related Reports:

Official Federal Housing and Construction Activity Report, Video

October 19th, 2018 Comments off

USOfficialHousingconstructionActivityReportNARSeptDailyBusinessNewsMHProNews
For the 6th month in a row, existing home sales have dropped, says the National Association of Realtors, as reported by CNBC.

 

  • U.S. home sales fell in September by the most in over two years as the housing market continued to struggle despite strength across the broader economy.
  • The National Association of Realtors ™ (NAR) said on Friday that existing home sales dropped 3.4 percent to a seasonally adjusted annual rate of 5.15 million units last month.

 

Among the factors cited were rising interest rates.

The median house price increased 4.2 percent from one year ago to $258,100 in September.

So why are manufactured homes still struggling to achieve 100,000 new home shipments a year?  Even adding in the cost of a home site, in the data summarized in the linked report below, reveals what should be a roaring manufactured housing market.

 

Fresh Facts, Figures, Future of Affordable Housing -Comparisons- Conventional Site-Built v Mobile/Manufactured Home Industry Data

 

For more on the question of why sales are so low, see the related reports, linked further below.  But next up, are the official HUD and U.S. Census Bureau residential construction data.

 

USCensusBureauHUDHousingUrbanDevelopmentPressReleaseMediaRelease

HUD AND CENSUS BUREAU REPORT RESIDENTIAL CONSTRUCTION ACTIVITY IN SEPTEMBER 2018

WASHINGTON – The U.S. Department of Housing and Urban Development (HUD) and the U.S. Census Bureau jointly announced the following new residential construction statistics for September 2018.

Building Permits: Privately owned housing units authorized by building permits in September were at a seasonally adjusted annual rate of 1,241,000. This is 0.6 percent (±1.2 percent)* below the revised August rate of 1,249,000, and is 1.0 percent (±1.2 percent)* below the September 2017 rate of 1,254,000. Single-family authorizations in September were at a rate of 851,000; this is 2.9 percent (±1.2 percent) above the revised August figure of 827,000. Authorizations of units in buildings with five units or more were at a rate of 351,000 in September.

NewResidentialConstructionHUDCensusBureauSept2018DailyBusinessNewsMHProNews

Housing Starts: Privately owned housing starts in September were at a seasonally adjusted annual rate of 1,201,000. This is 5.3 percent (±11.3 percent)* below the revised August estimate of 1,268,000, but is 3.7 percent (±12.1 percent)* above the September 2017 rate of 1,158,000. Single-family housing starts in September were at a rate of 871,000; this is 0.9 percent (±8.9 percent)* below the revised August figure of 879,000. The September rate for units in buildings with five units or more was 324,000.

Housing Completions: Privately owned housing completions in September were at a seasonally adjusted annual rate of 1,162,000. This is 4.1 percent (±11.3 percent)* below the revised August estimate of 1,212,000 but is 7.0 percent (±12.9 percent)* above the September 2017 rate of 1,086,000. Single-family housing completions in September were at a rate of 844,000; this is 8.7 percent (±8.4 percent) below the revised August rate of 924,000. The September rate for units in buildings with five units or more was 312,000.

NewResidentialConstructionHUDCensusBureauSAARTrendsSept2018DailyBusinessNewsMHProNews

 

The October report is scheduled for release on November 20, 2018.

 

EXPLANATORY NOTES

In interpreting changes in the statistics in this release, note that month-to-month changes in seasonally adjusted statistics often show movements which may be irregular. It may take three months to establish an underlying trend for building permit authorizations, six months for total starts, and six months for total completions. The statistics in this release are estimated from sample surveys and are subject to sampling variability as well as nonsampling error including bias and variance from response, nonreporting, and undercoverage. Estimated relative standard errors of the most recent data are shown in the tables. Whenever a statement such as “2.5 percent (±3.2 percent) above” appears in the text, this indicates the range (-0.7 to +5.7 percent) in which the actual percentage change is likely to have occurred. All ranges given for percentage changes are 90 percent confidence intervals and account only for sampling variability. If a range does not contain zero, the change is statistically significant. If it does contain zero, the change is not statistically significant; that is, it is uncertain whether there was an increase or decrease. The same policies apply to the confidence intervals for percentage changes shown in the tables. On average, the preliminary seasonally adjusted estimates of total building permits, housing starts and housing completions are revised 3 percent or less.

* The 90 percent confidence interval includes zero. In such cases, there is insufficient statistical evidence to conclude that the actual change is different from zero.

###

There are a range of factors that ought to be pointing to far higher sales by manufactured housing firms. See the related reports, further below. That’s “News through the lens of manufactured homes, and factory-built housing,” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

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Related Reports:

 

Manufactured Housing Institute Shipment Data, FEMA, an Inside Look

New National Manufactured Housing Association Makes Its Appeal to Industry Members

Clayton Homes Consumer Complaints Saga Continues, Mold and More

October 4th, 2018 Comments off

 

MoldInNewHomeSoldByClaytonHomesBrandABC2WBRZDailyBusinessNewsMHProNews600

Before diving into the update, for those who missed or need a refresher on the red-hot report on the ABC news affiliate video report about Clayton Homes complaints, you can see the video and commentary at the link below.

 

Clayton Homes Ripped by Customer Complaints Spotlighted on ABC News

MHProNews has called:

  • The retailer.
  • The TRU River Birch plant, owned and operated as part of Clayton Homes.
  • A Clayton/Maryville HQ contact that a TRU staffer advised us to call to get to a simple question.

Was the home built before or after the Clayton takeover from River Birch?

MHProNews made it clear that we were open, of course, to learning anything more than any of the above involved wanted to share.  But even that simple question about when this specific home was built, as of this time, has not been answered.

 

Clayton Connected Sources Share Insights…

Off the record, several comments have come in from informed sources who have or still do work with Clayton’s manufacturing division.

One comment was that Clayton is happy to reimburse retailers for authorized work done.  That’s a practice that is fairly common for manufactured home producers.  It’s a valid statement, as far as it goes.  There are several questions, though, which that too raises.  Where was the follow up by the factory to what the retailer said, per local media, the repeated efforts to give the factory out to the Navarre residence?

Because no one at Clayton wouldn’t formally reply, that is a question left hanging.

“Trailer R Us”

An inside joke, inappropriate but share by several in the industry with MHProNews, is that the Clayton “TRU” name is short for Trailers R Us.”  That’s noted, because Cody Navarre said on camera that his desire is for them to take the “trailer” [sic] back, and he’ll have a site-built house constructed.  It’s improper terminology. But what would it take to erase that nomenclature from the Navarre family’s vocabulary, after this?

Another TRU retailer told MHProNews that he had a manufactured home that he could “see daylight” out of the corner of a bedroom. A Clayton contact told the Daily Business News what causes that, explain that is an “easy fix.”  That said, that retailer told MHProNews that they’d tried to get the Clayton factory out for months.  They were “afraid to sell that home,” in that condition. They also didn’t want shoppers to see that, and possibly cost them sales for non-Clayton product.

 

 

A Clayton source also said that after watching the video on the original report, linked here, that several items on that home owner’s list were cosmetic items, which could have been done “in a day.”

That may be true.

But the TRU River Birch service crew came out and fixed only a window, finding mold.  They said they would be out later in the week to “replace” the roof. Time will tell.

Regardless of when this home was originally built, absent any insight to the contrary from Clayton Homes, they are presumably responsible for the service of any new home under warranty. After months of delay, per the ABC affiliate report, that first factory service run finally occurred.

So Clayton has apparently, per the sources, “dropped the ball” in pro-actively addressing an issue that common-sense says will only get worse. A leaky window – or a leak on the ceiling – doesn’t fix itself.  When the address the roof leaks, will they find mold there and/or other issues?

As to the retailer – who, for whatever reason – can’t or won’t address a matter, why didn’t the factory step in more quickly?

A source said that this retailer had a manufacturer that pulled their line of homes. Again, we called the retailer, and so far, no return call from someone in authority. If another HUD Code manufactured home produce pulled their line, that’s an interesting piece of the Navarre tale puzzle.

 

Resolving Disputes

Only a tiny fraction of a percent of homes go to dispute resolution. The good news is that there is a process for this kind of scenario, and perhaps this consumer was not informed about that process. There is no federal equivalent to that for conventional home buyers, who can spend hundreds of thousands of dollars, and have similar complaints.

Rephrased, this could matter could be an opportunity to turn lemons into lemonade. But will Clayton, who has the money to do so, use this as a teachable moment in that market?  Or will they just hope it blows over, leaving possibly hundreds of thousands – potentially millions, given social media, etc. – with a poor impression about manufactured homes?

This is an example of what Marty Lavin calls, ‘the other image campaign.’ Until these types of issues are avoided, addressed and/or satisfactory corrected by Clayton/Berkshire Hathaway, will it be a surprise if manufactured housing continues at record low shipment levels?

Time will tell if Clayton and/or their parent company invests in turning a problem scenario into a silver lining opportunity. The Daily Business News will continue to monitor developments in this troubling story.  “We Provide, You Decide.” © (News, analysis, and commentary.)

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Related Reports:

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To Educate – “Leading Forth” – for Affordable Manufactured Housing Success

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President Donald J. Trump Visit to Manufactured Home Community, Video, Hurricane Florence Update

September 20th, 2018 Comments off

 

PresidentDonaldJTrumpVisitToManufacturedHomeCommunityVideoHurricaneFlorenceUpdateDailyBusinessNewsMHProNews

It’s been a year since Hurricane Irma, and the headlines now are focused upon other matters, including the still-developing post-storm conditions in the Carolinas, which President Donald J. Trump visited yesterday.

 

We’ll get to the news from the White House, as well as other sources about the visit to the Carolinas, and how it all relates to manufactured housing further below. But we’ll start with a flashback to Hurricane Irma.

Why?

Because it reflects a story that received surprisingly little attention in manufactured home circles before now. It was President Donald J. Trump’s visit to a manufactured home land lease community that was hit by Hurricane Irma.

There are times that frankly MHProNews and/or MHLivingNews wants to be ‘first’ with a story, or to be the first to do a fact-check or spotlight of a mainstream media report.

But there are other times that it can be more revealing when our publisher decides, “Let’s wait. Let’s see what others in the industry do with this story before we weigh in.”

Why didn’t the Manufactured Housing Institute (MHI), or others make a big splash out of the following?

CBS News saw fit to cover the visit of the president to a land-lease community in the Naples, FL area.

In Fort Myers, President Trump praised Florida Gov. Rick Scott for the response to Hurricane Irma. Aboard Marine One, the president and first lady got an aerial view of the destruction in Naples. They also visited a mobile home park that was badly damaged. Carter Evans reports.”  CBS did more than verbally report the tour, they included video clips of President Trump in that manufactured home community. See that, in the video that follows.

 

 

Was this a good vote?” President Trump asks a man in the video posted above. The gentleman and president were spotlighted talking in that manufactured home community.  After the man replied in the affirmative about his vote, saying it was – “The best,” POTUS Trump repeated and emphasized the resident’s comment: “The best vote of his life.”

Perhaps the 45th president knew that he did well with millions of manufactured home residents, per extrapolation of surveys like those conducted by the New York Times and MHProNews?

 

Contrast and Compare…

Where was President Barack Obama in those damage tours in the aftermath of Super Storm Sandy? There is no evidence we can find with Google searches that former President Obama ever visited a manufactured home community. Why not?  After all, Warren Buffett, the Clintons, and Kevin Clayton all had their respective ties to the 44th president.  A recent report related to those ties is found below, and can be read later.

“Toxic Trailers” – Clayton Homes, Warren Buffett, Kevin Clayton, Clintons – Exposé Videos

But isn’t it likewise an embarrassment that the Manufactured Housing Institute (MHI), the industry’s self-proclaimed post-production association, failed to promote the visit by President Trump a year ago?  How could MHI fail to promote the event where President Trump, Vice-President Mike Pence, and Governor Rick Scott went to that MH community, to meet with residents, and hand out food and drink? Isn’t part of the value of a ‘photo op’ all about those people, places, promotions, and products that are in the background or foreground of the story?

Presidents Nixon, Ford, and Carter are among those that made a direct connection to the pre-HUD Code mobile home business, and/or the post-code manufactured housing industry. We see that President Trump made a personal visit to a community.  His HUD Secretary, Ben Carson, promised greater cooperation with the manufactured home industry.

“A New Era of Cooperation and Coordination,” is Promised by HUD Secretary Carson, Saying “I Hear You”

Now, compare that to former Presidents Carter or Obama.

President Jimmy Carter Blasts Trump Administration on Affordable Housing, Carter’s Manufactured Home Ties

Is it any wonder that manufactured housing is struggling to get back to 100,000 annual shipments, when by comparison, the RV industry is selling about 5 times as many of their units compared to manufactured homes?

ManufacturedHomeMHShipments1990-2017DailybusinessNewsManufacturedHousingMHProNews

TrailerHouseMobileHomeManufacturedHomeFactoryBuiltHousingEvolution101MHProNews-MHLivingNews

You must meet people where they are. Terminology must be taught and caught. Make a habit of using the correct terminology.

There will be more in the near future on the visit by President Trump to that manufactured home community, planned for MHLivingNews and MHProNews too.

Let’s pivot to events from Hurricane Florence.

PresidentDonaldJTrumpAirForceOneWhiteHouseOfficialPhotoNorthCarolinaHurricaneFlorenceDailyBusinessNewsMHProNews

What follows is an extended quote from a White House statement to the Daily Business News MHProNews.com.

 

Hurricane Florence

To all of our first responders: ‘Thank you!’

As President Donald J. Trump visits the Carolinas today, nearly 20,000 Federal employees have been mobilized to help restore power, rescue stranded victims, and assist in all aspects of the recovery following Hurricane Florence.

The numbers behind the Federal response:

  • More than 2,000 rescues and nearly 15,000 individuals sheltered by FEMA
  • Some 6,000 active-duty personnel and 7,000 National Guardsmen on scene
  • At least 400 lives—and 200 pets—saved by the U.S. Coast Guard
  • More than 100 priority sites beginning to be assessed by the EPA
  • 40,000 individuals working with the Department of Energy to restore power
  • 535 rescue-and-evacuation missions and counting performed or supported by the National Guard in North Carolina

The President delivered a, clear message during his visit to affected communities today: “The Federal Government is behind you.” He thanked state leaders, first responders, and local officials for working around the clock to help all victims get the assistance they need. “Whatever we need from Washington, we are there.”

The widespread devastation of this storm demands a Government-wide response, and that is what the Trump Administration has worked to deliver. The Department of Veterans Affairs is moving to open facilities that were closed by the storm, and the Small Business Administration has announced assistance for homeowners, renters, and businesses of all sizes in addition to opening a business recovery center.

 

AFP had this video from a manufactured home community in the storm’s path.  There are reports of flooded manufactured home industry locations and homes in the Carolinas.

 

 

There is a process that must be navigated for FEMA assistance.  Flooding must subside, and related issues on identifying locations for placing FEMA MHU temporary homes are among the issues that lie ahead.  For more on that, see related reports, linked further below.

InfographicMobileManufacturedHomeManufacturedHousingIndustryFactsDataResearchMobileManufacturedHomeLivingNews

 

Manufactured Home Industry Takeaways?

During the Obama Administration –

  • Dodd-Frank,
  • Pam Danner at HUD,
  • no help from FHFA and the Government Sponsored Enterprises (GSEs),
  • and more were all part of the manufactured home industry’s reality.

Keep in mind that:

  • Combined with what Warren Buffett’s Berkshire brands reportedly did – along with the Clinton/Clayton report (see above), is it any surprise that HUD Code manufactured housing slipped to their lowest level ever during the Obama years?

By contrast, President Donald Trump has kept his promises to create more jobs, and lower regulatory barriers and taxes that harmed businesses of all sizes.

Affordable housing and manufactured homes ought to be non-partisan or bi-partisan issues.  Regrettably, that’s not always the case, as the above linked bullets and reports reflect.

An industry producer told MHProNews that during the Obama era, a federal official told him and his colleagues to their faces that, “You’re nothing but a bunch of Republicans!” As if that was a crime or sin?

The New York Times reported that Washington in the prior election voted for Barack Obama won District of Columbia in 2012 by 83.6 percentage points.” CityLab said in 2016 that Secretary Hillary Clinton won 68.2 percent of the vote in the metro that included Washington, D.C.

3 Washington-Arlington-Alexandria, DC-VA-MD-WV 68.2%

 

Manufactured housing professionals should be under no illusions about the difference between how the most recent Democratic administration – former President Obama – treated manufactured housing, vs. how President Trump’s administration has behaved towards our home owners and the industry.

Washington, D.C. is a highly partisan town, tilting strongly Democratic. That fact will matter in reports that are yet to come. Stay tuned.

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“Sharks!” FEMA Fighting Fake Florence News, “Thousands” of Manufactured Housing (MHU) Units Ready

South Carolina’s State Association Was Pro-Active Ahead of Hurricane Florence

“Toxic Trailers” – Clayton Homes, Warren Buffett, Kevin Clayton, Clintons – Exposé Videos

September 12th, 2018 Comments off

 

ToxicTrailersClaytonHomesWarrenBuffettKevinClaytonBillHilllaryClintonFoundationExposeVideosDailyBusinessNewsMHProNews

The terminology in the quotes are inaccurate, but that quote is the exact words several in the media and other investigators shown below used.

From 2010 until 2018, there’s been an ongoing series of governmental, media, and other investigations into the post Haitian tragedy that involved Kevin Clayton, Bill and Hillary Clinton, Warren Buffett’s led Berkshire Hathaway conglomerate which owns Clayton Homes. This Daily Business News report will update and review what was promised, and what took place.

 

The allegations are that billions of dollars were wasted and failed to go to those that needed and were promised post-disaster relief.  This is a useful book-end to the Poverty Inc video, which documented, step-by-step how many poverty and disaster relief programs benefit a few, but fails or makes worse the conditions of those they’re intended to help.  That report, is linked below.

Acclaimed Poverty Inc. Video, MHVille – Why Left & Right Should Listen, Learn From Each Other

 

What Clayton Homes Said…

Recall that a devastating earthquake hit Haiti in 2010. The first video is from a local media interview with Clayton Homes, and makes an eye-opening point. “Just after the earthquake in Haiti, Clayton Homes contacted The Clinton Foundation…” posted on August 24, 2010.

It all sounds great.

 

But what actually happened?

ClintonFoundationChoseClaytonHomesBuildHaitiWarrenBuffettBerkshireHathawayRealityCheckDailyBusinessNewsMHProNews600

One of several potent fact-laces stills  from the video, below.

 

Ben Swann’s Fact Check

Ben Swann’s Reality Check produced what appears to be one of the most compressive and balanced video overview – loaded with facts, visuals and graphics – on the topic so far.  It was produced earlier this year. It frames the issue of Clayton, Berkshire, the Clintons, et al by looking at this question, “If Haiti Is a “S***hole” Country, Who Is Really to Blame?”

It’s powerful.  The video above is loaded with details like graphic in the still below.

13.3BillionClintonFoundationHaitiRealityCheckDailyBusinessNewsMHproNews

Don’t miss a minute of this eye-opening exposé.

 

Democracy Now – A Pro-Democratic Group – Spotlighted Warren Buffett, Clayton Homes, and the Clinton Foundation

U.S. and Canadian reports connected to this next video interview, shown below, are the ones that used the phrase “toxic trailers,” quoted in our headline, above.

That this scandal didn’t end is underscored by the CNN video, shown below, which said last year that federal investigators are looking into related issues.

 

Federal Investigation of the Clinton Foundation and Related Scandals

Pro-Clinton and pro-Democratic CNN produced this next video report last year, that spotlighted that federal authorities are actively investigating allegations of corruption related to the Clinton Foundation.

ToxicTrailersClaytonHomesWarrenBuffettKevinClaytonBillHilllaryClintonFoundationCCIExposeVideosDailyBusinessNewsMHProNews

 

Inside Haiti’s “Hurricane Proof” Clayton Homes “Toxic Trailers”

This video by CCIR, and gives some additional inside and outside views of this problematic issue.

 

Former Haitian Senate President Bernard Sansaricq weighs in on the Clinton Foundation’s Haitian Relief Effort Controversy

You can feel the outrage, years after the 2010 disaster, in this video interview with an elected Haitian leader that the Clinton’s allegedly tried to buy off before the 2016 election.

 

Boldly Misleading?  Warren Buffett Promotes Hillary Clinton, Slams Donald Trump

Honesty is a very expensive gift. Do not expect it from cheap people,” said Warren Buffett as one of his quotes related to protection of reputation.

 

Marty Lavin has said, “Pay more attention to what people do than what they say.”  Buffett preaches against making headlines for questionable business reasons, and yet Wells Fargo and even more often, Clayton Homes, has been involved in scandals and allegations that have resulted in legal, regulatory actions – alone with negative publicity.

Buffett actively supported Clinton and Democrats in the 2016 election cycle.  While he’s been quieter since Donald Trump won the presidency in 2016, is there any reason to think he’s working for anyone other than those with his long ties to candidates like Secretary Hillary Clinton, or former President Barack Obama?

 

Judicial Watch’s Tom Fitton Makes it Clear, These Investigations Are On-Going

In this next video, Judicial Watch’s Tom Fitton is talking about the Clinton Foundation, and their ongoing investigation into the allegations of misuse of funds connected with the Haitian disaster relief.

There are more video reports like these, but these provide the most comprehensive review of what the various sources have said.

 

What’s Next?

Sources across the left-right media divide – including the Seattle Times, Guru Focus, The Nation and MHProNews – have periodically spotlighted Buffett/Berkshire Hathaway/Clinton/Clayton Homes related scandals.  See related reports, linked below.

So, don’t think that a period of quiet in the mainstream means that these scandals, which often yield negative headlines for the industry, are over.  There are indictors that more black-eye headlines are ahead.

There are several indications that the issues could be heating back up.  Stay tuned, because who else in MHVille’s trade media bring you reports about conglomerates like Berkshire Hathaway – other than this source?  “We Provide, You Decide.” © ## (News, analysis, and commentary.)

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Acclaimed Poverty Inc. Video, MHVille – Why Left & Right Should Listen, Learn From Each Other

September 10th, 2018 Comments off

 

AcclaimedPovertyIncVideoMHVilleWhyLeftRightSHouldListenLearnfromEachOtherDailyBUsinesNewsMHproNEws

Having a heart for the poor isn’t hard.
Having a mind for the poor, that’s the challenge
.”

–      Poverty, Inc.

You cannot start an economy when ownership is in question.”

–      Chinery-Hesse, in Poverty, Inc.

 

Affordable housing and an opportunity society – properly understood – are non-partisan issues. The problem with many of the divisions in the U.S. today are rooted in mutual misunderstandings and reflexive distrust.

Robust discussions are needed and useful, but they should be based upon facts and evidence.

Whatever position on the left-center-right divide you find yourself, with an open mind, surprising discoveries can occur that span the gap, and which could benefit millions of Americans in ways that virtually all but a few could celebrate.  The alternative? More of the same.

The much lauded, award-winning Poverty, Inc video may not seem at-a-glance to have much connection to your everyday life.  But actually, what’s described in this powerful documentary has a parallels here in the U.S. Further, it’s your tax money or charitable giving going for programs that have failed to produce the desired results for decades.

 

Tie Ins to Manufactured Housing?

We’ll address some specific tie-ins to affordable manufactured housing further below, as we examine why this Poverty, Inc is timely, useful – even, perhaps vital – for manufactured housing advocates, owners, and professionals to understand, share, and embrace.

Let’s note there are many reasons why the Daily Business News on MHProNews has for years used information from various sides of the left-right media divide.  First, no one group has a claim on the facts. Facts can be agreed upon. Once the facts are understood, then practical solutions based upon facts can be advanced.

One could argue a variety of solutions based upon the full-length Poverty, Inc. video. But what the video demonstrates is that poverty – aid programs – are a de facto businesses that have made a few wealthy, and actually harm the very people they are supposed to help.  That’s why the opening quote above is powerfully on point, “Having a heart for the poor isn’t hard.  Having a mind for the poor, that’s the challenge.” – Poverty, Inc.

But that same pattern is true here in the U.S.A.  The programs designed to help people actually trap them in poverty. It’s what MHProNews has been periodically spotlighting about subsidized housing, or other so-called “Great Society” programs. These are subsidized challenges to market-driven solutions, which include manufactured homes.

Among the solutions that the Poverty, Inc. video de facto advances are that local jobs, local businesses need to be created, and through work, people can lift themselves up out of poverty. It isn’t free stuff that helps, rather, it’s giving people the dignity of work, and the ability to care for themselves and their own families.

It’s the age old saying, give a man a fish, and you feed him for a day.  Teach a man to fish, and you feed him for a lifetime.  In fact, that saying is used in the full-length documentary Poverty, Inc, found on Netflix and Amazon.

 

Official Poverty, Inc. Movie Trailer

 

The Rule of Law and Property Rights

In this clip above from the full-length feature documentary Poverty, Inc., Muhammad Yunus, Hernando De Soto, and Herman Chinery-Hesse examine the importance of Rule of Law and Property Rights in development.

 

Harming or Helping Families?


Some pull quotes from the clip above:

–      “It is broken and not right that a kid would grow up without parents.”

–      “No, I want to raise my own child.  I just need a job.  I just need some way to make some money, and I’m going to take care of my kid.”

–      “I don’t want to come across as critical of those who wanted to help,” but “There is a better way to help.” They are not desolate, they have hope. “There’s a way to fix it.”

 

Other Pull Quotes and Factoids from the Full Length Poverty Inc, on Netflix

One of the statements was that they are not against humanitarian aid.

–      “Of course, when a disaster happens, we should rally and help each other. But it shouldn’t become a way of life.”  If the aid groups are still there 3 years after a disaster, like the one in Haiti, then something has gone wrong.

 TheyMakeYouASlaveAnEconomicSlaveJohnRucyahanaAnglicanbishipRwandaPovertyIncDailyBusinessNewsMHProNews

 

–      “The ruling elites have monopolized political power.”

 

MH Takeaways?

The statements on points made in Poverty, Inc. often parallel comments shared by the Rev. Donald Tye Jr. with MHProNews, as well as numerous prior reports we’ve published.

RevDonaldTyeJrManufacturedHousingAdvocateQuickestWayWealthIndustryVoicesMHProNews500

Note, this graphic will be updated with the link to Rev, Tye’s comments, later today.

Tye said that U.S. poverty programs, however well intentioned, create permeant jobs in government and charities that depend on continuing poverty. That parallels comments in Poverty, Inc.

 

Tye spoke against the “warehousing of people” in public housing, advocating instead for the broad application of enhanced preemption, and providing opportunities for home ownership of affordable manufactured homes.

RevDonaldTyeJrBusinessmanManufacturedHousingAdvocateDailyBusinessNewsMHProNews

Tye explained that public housing – an entitlement – often leads to broken families, addiction, and other social ills. Ownership vs. renting or living in “projects” leads to integrity, a view he likens to those of Dr. Martin Luther King, Jr.

Former President Jimmy Carter recently made comments about housing programs, saying Democrats needed to make this a midterm-campaign issue. That will be looked at in a separate, planned report.  But the programs that the Great Society created have failed to move the needle on poverty, which was declining under free enterprise.  As more than one speaker on Poverty Inc pointedly explained, there is not enough money to give away to raise people out of poverty, but there are enough opportunities for people to raise themselves out of poverty by giving them the dignity of work, and the opportunity for ownership.

UCDavisUnitedStatesPovertyRateSince1959to2015DailyBusinessNewsMHProNews_001

There are some in the GOP that tend towards hand-out programs, that were championed by Democratic President Lyndon Banes Johnson (LJB) and the so-called “Great Society.”  But those programs have failed, while adding some $22 trillion in costs by 2014, per the Heritage Foundation.

22TrillionSpentWarOnPovertyHeritagePostedDaillyBusinessNewsMHProNews

The estimated $22 Trillion dollars spent on the War on Poverty, which has turned 50, is roughly equal to the total national debt. The poverty rate was coming down in the U.S. through free enterprise.  Then the perhaps well intentioned, but still misguided, impact of poverty programs has failed to move the needle of poverty, as the graphic above demonstrates. Or as MHProNews publisher L. A. “Tony” Kovach said  ‘Whatever you subsidize, you tend to get more of it.’

Its logically absurd to vote for those who are trapping people in poverty through handouts and ‘socialistic’ programs.  “They make you an economic slave,” said the Anglican bishop in the quote above.

Having a heart for the poor isn’t hard. Having a mind for the poor, that’s the challenge.” –      Poverty, Inc. Keep these insights from Poverty Inc in mind, see the related reports, and share them as the midterms approach.

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Pain, Pleasure, Persuasion, Honesty, and Sustainable MHVille Profits

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“Shadows of Liberty” Movie Introduction, Affordable Housing, and You

USMC 3D Printed Barracks, Official Details, Video – Factory Builders Notice

August 31st, 2018 Comments off

USMC3DPrintedBarracksOfficialDetailsVIdeoFactoryBulidersNoticeDailyBusinessNewsmHProNews

MARINE CORPS BASE QUANTICO, VA. – “The Marine Corps is leading the way in employing advanced technologies and robotic construction,” said Kaitlin Kelly, MCSC Office of Public Affairs and Communication.

 

Earlier this month,” per their release, “the Additive Manufacturing Team at Marine Corps Systems Command teamed up with Marines from I Marine Expeditionary Force to operate the world’s largest concrete 3D printer at the U.S. Army Engineer Research and Development Center in Champaign, Illinois. As a joint effort between the Marine Corps, Army and Navy Seabees, an expeditionary concrete 3D printer was used to print a 500-square-foot barracks hut in 40 hours.”

 

The Marine Corps is currently staffing a deliberate urgent needs statement and concept of employment for this technology. The results of the field user evaluation will inform future requirements to give the Corps a concrete construction additive manufacturing program of record,” Kelly said.

This exercise had never been done before,” said Capt. Matthew Friedell, AM project officer in MCSC’s Operations and Programs/G-3.  “People have printed buildings and large structures, but they haven’t done it onsite and all at once. This is the first-in-the-world, onsite continuous concrete print.”

The team reportedly started with a computer-aided design model on a 10-year old computer, concrete and a 3D printer. Once they hit ‘print,’ the concrete was pushed through the print head and layered repeatedly to build the walls. In total, the process took 40 hours because Marines had to monitor progress and continually fill the printer with concrete.

But Friedell said that he thinks if there was a robot to do the mixing and pumping, the building could easily be created in one day.

In 2016, the commandant said robots should be doing everything that is dull, dangerous and dirty, and a construction site on the battlefield is all of those things,” Friedell said.

This raises issues about automation previously reported in MHProNews, on both modular and HUD Code manufactured housing building.

 

Billion Dollar Startup Modular Builder, Using Robotics, Could Soon Rival Clayton Homes’ Total Sales

 

See the linked articles, above, below and in the related reports.

Clayton Homes’ “Robots” – Automation’s Role in Warren Buffett’s Berkshire Hathaway’s “Durable Competitive Advantage” in Manufactured Housing

 

The ability to build structures and bases while putting fewer Marines in danger would be a significant accomplishment, Friedell said.

In active or simulated combat environments, we don’t want Marines out there swinging hammers and holding plywood up,” said Friedell. “Having a concrete printer that can make buildings on demand is a huge advantage for Marines operating down range.”

The USMC says it normally takes 10 Marines five days to construct a barracks hut out of wood.

With this 3D FUE, the Marine Corps proved four Marines with a concrete printer can build a strong structure in less than two days.

Ideally, said Kelly, the Corps’ use of concrete printers will span the full range of military operations, from combat environments to humanitarian aid and disaster relief missions.

As the first military services on site in natural disasters, the Navy and Marine Corps are great at providing food and water, but struggle to provide shelter, said Friedell. In many locations, cement is easier to acquire than wood.

During humanitarian or disaster relief missions, Marines could safely and quickly print houses, schools and community buildings to replace those destroyed.

That line above is one that should cause a laser focus on this topic by manufactured and modular home professionals who are disaster housing focused. And that’s just one of several levels that factory-home builders should be responding to promptly, by addressing the issues that hold manufactured homes back. See the related reports, linked below.

 

This capability would enable a great partnership with the local community because it is low cost, easy to use, and robotics could print the buildings,” Friedell said. “We can bring forward better structures, houses and forward operating bases with less manpower and fewer Marines in harm’s way.”

The AM Team plans to conduct further testing and wants to get the capability into the hands of more Marines to inform future requirements for cutting-edge technology and autonomous systems, according to Kelly.

Our future operating environment is going to be very kinetic and dangerous because we don’t necessarily know what we’re going into,” said Friedell. “The more we can pull Marines out of those potentially dangerous situations—whether it’s active combat or natural disaster—and place robotics there instead, it helps us accomplish the mission more efficiently.”

Factory home builder? This is your latest wake up call. That’s “News through the lens of manufactured homes, and factory-built housing” © – where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

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Power & Profit$ from Factual Sales & Marketing, Monday Morning Manufactured Housing Meeting – Part 1

Becoming a Standout Performer, Monday Morning Sales, Marketing Meeting

August 13th, 2018 Comments off

 

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There are certain basics that many marketing and sales coaches teach.

 

Among them is a simple, yet profound concept.

It’s this.

Set yourself apart from the crowd.  

Do so in a compelling fashion. 

Make a customer’s experience with you a memorable one.  

There’s a variety of ways to be unique that are entirely ethical, and good for the consumer.

Keep in mind that in the background of all that we write, say, and do, is a core foundational notion that honestly obtained business is the most sustainable.

For example, one should not over promise, nor to under deliver. It’s sad how many sales or leasing agents fall into the trap of unnecessary hyperbole. It costs you more business than you can imagine. 

So, how can you stand out in a way that will be hard for a prospective customer to forget? 

How can you stand out in a way that’s hard for a competitor to duplicate? Glad you asked…

 

By Being in the Spotlight!

Among our clients, I frankly can’t think of one that does every single thing that we teach. Why not? Perhaps because when they use even a percentage of what we recommend, their sales soar. So does their customer satisfaction. 

Part of what we often do is help a company or professional by spotlighting them as third-party media.  Let me tell you, for millions of potential buyers – positive third party media means more than a shelf or wall full of awards. 

Don’t get me wrong, because getting legitimate awards are nice.  

But far more impressive to many is being highlighted in a good way by third-party media, it’s just cool. 

Once I learned the power of that first-hand years ago, it made sense to buy a fancy frame for a each published article that featured our firm, or my work.  

Many will never look at an award. But a big framed article? That causes many people to walk over and take a look.

 

Applying that Principle to MHVille Marketing and Sales

Anyone can make a video today, and upload it to Facebook, YouTube, a website or where-ever.  Because it’s common, it’s kind of “meh.” Like patting your own back. 

But not everyone has third-party media come in and do an interview. There are operations I know that have spent tens of thousands on videos that do little or nothing to move the needle on sales. 

By contrast, we can produce a video that will result in a significant ratio of closed deals. What the difference?

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We only spotlight clients who make themselves known to be our clients. We’ve helped retailers, communities, factories, financial services, and other manufactured housing industry operations grow. Got a budget? Then odds are good, we can help your organization grow too.

  

The Secret…

It’s the difference between making or hiring a video done, and having a recognized third-party media do video interviews.

I won’t embarrass someone, but there was an operation that had a team member on a national newscast for maybe thirty seconds. They were naturally aglow about it. Why? National, third-party media.

Apply that to yourself and your operation. 

Imagine the following.

You’re lobby has a video screen. On that screen is a silently playing video loop. You and/or a team mate(s) are in that video loop. So are some of your smiling customers. They are taking to a third-party media interviewer.

When a video is done by third party media, the viewer is far more impressed than something that looks like a commercial.

Thus our style of third party media makes you stand out. 

That makes your operation more memorable. 

Given that video loop, or a still award, which will someone more likely look at?  

One more tip. Given that video loop, once the waiting customer sees that video loop, they are far more likely to walk over and look at your awards.

There’s much more to sustained success, of course, but that one will get the wheels of your mind turning today.

Learn, earn, and return. The above is just part of a complete marketing and sales process that’s proven to get more bottom-line results. ##   (Manufactured housing related marketing & sales news, analysis, and commentary.)

(Third-party images and content are provided under fair use guidelines.)

FactoryBuiltCarsClothingAppliancesElectronicsCellsSmartPhonesHomesItJustFollowsLATonyKovachC2017MHproNewsBy L.A. “Tony” Kovach – Masthead commentary, for MHProNews.com.

Tony is the multiple award-winning managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Office 863-213-4090 |Connect on LinkedIn:
http://www.linkedin.com/in/latonykovach

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Time, talent, treasure. Put your money, as we do, where your mouth is. Need professional services? Please consider calling us. Nobody does it better in MHVille, no one. Click here to learn more.

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Life Hack Success Tip-Any Pro Can Do This-Monday Morning Manufactured Housing Sales, Marketing Meeting