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“Trailer Parks,” Presidential Candidate, Prior HUD Secretary Julian Castro on MH Community Operators, Residents Not Knowing Their Rights

May 20th, 2019 No comments

 

JulianCastroHUDSecretary2020DemPresidentialCandidateTrailerParkNationNoMobileHomesManufacturedHousingMHProNews1

If you don’t think that manufactured housing could become a 2020 campaign issue, as part of the broader affordable housing debate or otherwise, then the video below is just one of several reasons why it could be.  Perhaps even why it should be.

 

JulanCastro2020WikiDailyBusinessNewsMHProNews

Credit, Wikipedia. Note that MHProNews coverage of a candidate at this stage should not be construed as an endorsement. However, MHProNews will later discern and recommend specific candidates in each of the major parties that we think is the best candidate from that party for our industry and consumer’s interests.

Don’t forget what the Last Week Tonight with John Oliver viral hit “Mobile Homes” video launched – and revealed.

For example, as an upcoming report will reflect, the word heard from statehouses to Washington, D.C. is that the HBO satirical assault on specific manufactured home firms is sparking political debate.

That storm cloud could spell problems for manufactured home industry independents. And with HUD Code shipments already down, for 7 straight months.  It begs the question, will the Oliver video have an impact sales too? What is certain is that ignoring the political warning signs that could become business impacts is not an option for savvy professionals and investors.

In that context, at a minimum, this first video below is a reminder that affordable housing is an ongoing issue. Manufactured homes have a role to play in that scenario. Prior HUD Secretary Julian Castro acknowledged that in the video in his own words.

 

 

Castro did not put down manufactured homes, even though he could have done so in this agenda-driven video interview. At the same time, Castro raised issues that are not so different than the ones John Oliver’s errantly namedMobile Homes video raised.

 

TrailerHouseMobileHomeManufacturedHomeFactoryBuiltHousingEvolution101MHProNews-MHLivingNews

You must meet people where they are. Terminology must be taught and caught. Make a habit of using the correct terminology. Share correct terminology with others, because it matters.

TheDeliberateMisueofTerminologyCanBeOffensivetoMillionsWhoProudlyOwnAManufacturedhomeOrThousandsinourIndustryMarkWeissMHARRMHproNews575

TerminologyMattersBecausetheTerminologyDescribestheConstructionStandardsHomeBuiltToSteveDukeLMHAaMHLivingNewsMHProNewsBiggerPocketsSunshineHomesRedBayAL

The terminology matters because
the terminology determines the
construction standards a home was
built to,” Steve Duke, LMHA.

 

Castro’s Favors to MHVille?

It may sound odd from a pro-industry publication, but former Secretary Castro may have done the industry a dark favor, by speaking out frankly on topics that Oliver’s “Mobile Homes” has made an issue too.  ICYMI, or need a refresher on the background to the Oliver video, see the report linked below.

 

Prosperity Now, Nonprofits Sustain John Oliver’s “Mobile Homes” Video in Their Reports

 

What will the manufactured home industry’s independents and other leaders do to fix the harmful stereotypes and vexing problems?

In the Manufactured Housing Institute’s (MHI) favor, and to their ‘credit,’ they obtained the Castro video below, while he was HUD Secretary.  It should be married up with the OZY Media video, above, compared and contrasted.

 

JulianCastroDemocratic2020DemocraticCandidateManufacturedHomeProNews

Note that MHProNews coverage of a candidate at this stage of the 2020 race should not be construed as an endorsement. However, MHProNews will later discern and recommend specific candidates in each of the major parties that we think is the best candidate from that party for our industry and consumer’s interests. If significant independent candidates enter the 2020 White House race – such as Howard Schultz – we likewise reserve the right to discern and potentially endorse an independent in the race for 2020. Rephrased, we expect to have a candidate among Democrats that we will say is the apparent best from that party for the interests of the MH industry and consumers perspective. We expect one candidate from the GOP, and possibly one from independents and/or minor parties. That will maximize manufactured housing’s independents and MH homeowners potential influence on the 2020 race.

That said, why didn’t the Manufactured Housing Institute (MHI) successfully and sufficiently engage back then with Secretary Castro to get him to use correct terminology in a video like this?  That’s but one of several possible questions.  Frankly, the terminology is arguably less Castro’s miss than MHI’s.  Why?

Recall, it is MHI that claims to represent all segments of factory-built housing.  They have taken on the mantle of the industry’s post-production national trade association.  That makes it their job.  They should do their job properly, change their claims, or get out of the way.

MHI also claim to be promoting the industry and regulatory conditions in their IRS Form 990 filings. Those IRS forms are 990s are signed by Richard ‘Dick’ Jennison under penalties of perjury.

The Castro video was obtained years ago.  Is that more than enough time to post it on the MHI website?

 

JulianCastroHUDSecretary2020DemocraticHopefulMHIVideoManufacturedHousingInstituteLogoMHILogoMHISiteSearch5.20.2019MHProNews

The HUD Secretary Ben Carson speech has been missing from the MHI website, but so too is this one from HUD Secretary Castro. Doesn’t this once more prove the point of equally controversial Frank Rolfe?

FrankRolfeNegativeArticlesOnIndustryNoCommentbyManufacturedHousingInstituteMHIRVHorizonsMobleHomeUniversityPostedDailyBusinessNewsMHProNews-575x132

Rolfe is a prominent – and controversial – MHI member.

 

This is the tip of a proverbial iceberg. Will enough MHVille professionals learn from the 2009 fiasco?

 

 

For a more complete understanding of the issues at play, and for a new report that goes in depth on a public site that you can share with others, see the link here and below the byline and notices.  During an affordable housing crisis, MHI is seemingly asleep at the switch as manufactured home shipments have dropped for 7 straight months. These are reality checks – stark wake up calls.

 

MHIlogoMonopolisticHousingInstituteLogoManufacturedHousingInstituteLogoMarch2019ProductionShipmentReport

As a pro-ethical growth, pro-industry, pro-consumer trade publisher that is the runaway #1 in manufactured housing, it seems apparent after years of mild to modest challenges that question MHI’s leadership, that more direct and serious efforts are arguably needed. See the related reports below for more insights and details.

 

That’s this Monday Morning’s second look at reality check of manufactured housing “Industry News, Tips, and Views Pros Can Use,” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two browsers do.

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3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

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Deer Valley Homebuilders Release w/Video Underscores Surprising Clayton Homes, Berkshire Hathaway Connections

April 23rd, 2019 Comments off

 

DeerValleyHomebuildersReleaseVideoUnderscoresSurprisingClaytonHomesBerkshireHathawayConnectionsDailyBusinessNewsMHProNew

Deer Valley Homebuilders (DVLY) has issued a press release that will be featured further below. But their release obliquely spotlighted several issues that could easily make Deer Valley a case study on the ways that Clayton Homes, 21st Mortgage Corporation, and Warren Buffett led Berkshire Hathaway’s ability to influence the manufactured home marketplace.  This report – using sources inside and beyond Deer Valley or the other firms mentioned – will begin to unpack the nature of the challenges faced by every independent of most any kind in the manufactured housing industry today.

 

 

Clayton Homes’ retail division, per sources, has done several million dollars annual business with Deer Valley in recent years.  That gives Clayton Homes insights into the Deer Valley operation that they may not gain as easily in any other way.

Keep in mind that the same is true for other firms that Clayton retail does business with.

As almost any independent retailer can tell you, 21st financing is a ubiquitous reality in manufactured home lending. Because of overall low totals of new manufactured home retail sales volumes – estimated at under $8 billion in 2018 for the entire industry – there are numerous consequences to those relatively low sales levels.

One of several worth noting is that lenders looking for places to do business may quickly look beyond manufactured housing, because there isn’t enough volume today to gain the interest for many larger lending firms.

To underscore that point, look no further than U.S. Bank.

U.S. Bank had a successful and profitable manufactured housing financing program. But U.S. Bank nevertheless still pulled the plug on their lending program in manufactured housing. Why? Their stated reasons noted the combination of factors which included:

  • relatively low total retail sales volumes,
  • regulatory, and other perceived risks.

What money U.S. Bank made in manufactured home lending was not worth those perceived risks and factors, per both published and insider sources associated with their largely shelved national finance program.

Note that the ‘increases’ in total manufactured home sales volumes since they pulled out of the market has not yet been sufficient to tempt U.S. Bank to return to manufactured home lending. These are all sobering signals to thoughtful industry professionals.

These are among the kinds of nuances and minutiae that time-pressured mainstream journalists – along with others commenting on manufactured housing – are likely to be unaware of or easily digest, even if they are getting input from manufactured home industry sources. And what If those journalists take the easy step of calling the Manufactured Housing Institute? Hold that thought for later, below.

Then, there’s the ‘reputation,’ ‘stigma,’ or ‘image’ of the HUD Code manufactured housing industry.

Journalists are people too. Stating the obvious can bring clarity to issues. ‘Reports’ such as Last Week Tonight with John Oliver’s satirical hit video on manufactured housing arguably has an outsized influence on others in media.

Unless a journalist or media outlet is motivated to look more closely, it’s like challenging any mainstream narrative that could well have a strongly differing worldview. How many will have the chutzpah to bring forward a contrarian position – however fact-based – in the face of a media dominated by only a handful of mega-corporate interests?

 

MediaLandscapeRecodeApril2019DailyBusinessNewsMHProNews

 

Frank Rolfe, who with his partners in their operations has sparked numerous controversies of his own before Oliver’s spotlighted video hit, was nevertheless correct about several things with respect to mainstream media reporters. The video clip below and the quotes by Rolfe linked here are just some of the ways that media has been given the wrong impression.

 

 

It is an entirely fair question to ask, how has Rolfe and his partners influenced the media impression of manufactured home communities and the industry at large? Beyond the Oliver video, a sense of that can be had from the video below, which on this date has had over 1.8 million views.

 

 

Publisher L. A. ‘Tony’ Kovach’s column in the Jacksonville newspaper Florida Times Union plus others in the Sunshine state that carried the same linked commentary noted the following common thread.  The problematic firms in Oliver’s misnamed “Mobile Homes” viral video report is the Manufactured Housing Institute (MHI) and Berkshire Hathaway brands in manufactured housing.  A relatively few ‘big boy’ brands and operating principles are creating an outsized negative influence on the impression made in the mainstream media. That same Op-Ed by Tony Kovach also noted the need and value of manufactured homes, and the connection to the also viral “Seattle is Dying” video, which can be accessed in the report linked via the text-image box below.

 

Why is Seattle Dying? Affordable Housing, Misplaced Compassion, and Manufactured Homes

 

It is Warren Buffett led Berkshire’s money that can be traced through so-called ‘dark money’ trails to “Manufactured Housing Action” or MHAction. The ‘white paper’ flashed by Oliver in the video was co-authored and co-branded by MHAction.

 

MHActionPrivateEquityGiantsConvergeManufacturedHomesLastWeekTonightJohnOliverMobileHomesVideoStillMHProNews

You build a case, by laying out the evidence, one fact at a time.

 

Rephrased, Buffett, Berkshire brands, MHI, key MHI members, and MHAction – by a combination of action and inaction – can stoke headwinds that are entirely unforeseen by most independents. Why? As a number of independents have told MHProNews, they are so focused on their day-to-day efforts, that they have little time to ponder such macro issues.

Those that do know, or have begun to grasp the matter, already had a healthy respect born out of fear and necessity for 21st, or the TRU line of homes that Clayton has grabbed serious market share with.

 

ClaytonHomesTunicaShowTRU13.3PercentHUDCodeMarketShareTotalNonBig3Production20PercentClaytonHomesLogoMHProNewsLogo600

 

The Final Place Setting on Today’s DVLY Media Release Table…

In a more normal world, or less manipulated marketplace, home such as Deer Valley’s would be flying off the production lines. Absent the influences of media reports like John Oliver’s “Mobile Homes” video, well informed retail buyers would be lined up to buy appealing yet affordable housing products like theirs. Bear in mind that just 5 years before Buffett pulled the trigger on manufactured housing by acquiring Clayton and other industry brands, manufactured housing was selling 4 times more homes than the industry is today.

 

3ErasMobileHomesManufacturedHomesManufacturedHousingImprovementActEraSkylineChampionShipmentProductionGraphicMHProNews

In 1998, manufactured homes (MH) outsold RVs by some 3 to 2. In 2017, RVs outsold MHs by some 5 to 1. RVs recovered far more quickly from 2008. The facts raise questions. One, is the effectiveness of MHI as the post-production or ‘umbrella’ association in the country. The other question is more sobering. Has Buffett-Berkshire “Moat” strategies kept manufactured home production at historically low levels to allow a few big boy brands to consolidate others at a discounted ‘value’ by MHI insiders?

 

Other brands beyond Deer Valley could be named here, such as Solitaire Homes, which for decades has built and sold HUD Code manufactured homes via their own vertically integrated retail locations.

Why isn’t Solitaire – or any other independent producers – doing significantly more business than they in fact are doing? The vexing answers are found in the items linked from within this report, or in the related reports linked after the byline and notices further below.

The influence of misinformed media and a misguided public on the housing marketplace isn’t just in the U.S. Canadians and Austrians are among those moved by reports about manufactured homes that are coming out of the U.S.A.

It is with this backdrop that one of the following linked 300 word summaries in mainstream media ought to be carefully considered.

 

  Jacksonville

  Gainesville

  Lakeland

  Winter Haven

 

In the light of such overbearing realities, a press release by Deer Valley or anyone else in the industry to mainstream media gets only a passing look by most writers.

That’s more than a shame.

The impact isn’t only on Deer Valley, but on essentially any independent one might name. This post outlines a tragedy in our nation, because millions are seeking the affordable homes that Deer Valley or numerous other independent builders of any price-point HUD Code manufactured homes produce.

 

DeerValleyHomebuildersMossyOakSeriesVideoStillDailyBusinessNewsMHProNews2

Still from DVLY video. Their new video is high quality, and makes a positive portrayal of the target audience and model home toured.

 

Those points noted, here below their appealing new video is the Deer Valley press release.

 

 

Deer Valley Partners with Mossy Oak to Create the First-Ever Nativ Living Manufactured Home

GUIN, Ala., April 19, 2019 /PRNewswire/ — In a world of buzzing smartphones and endless emails, outdoor enthusiasts know that there’s nothing like spending time in nature to take a break from the daily grind. That’s why Deer Valley has partnered with Mossy Oak’s Nativ Living Series to help bring the beauty of nature indoors through the creation of the “Robin’s Nest”: a three bedroom, two bath manufactured home for those whose passion for the outdoors inspires them to bring those elements inside.

Deer Valley Homebuilders partners with Mossy Oak to bring you the Nativ Living Series of homes!

Deer Valley’s affordable, high quality homes and commitment to environmentally-friendly construction practices makes a partnership with Mossy Oak a natural fit,” says Ronnie “Cuz” Strickland, Senior VP at Mossy Oak.

The Robin’s Nest is a 1,920 square foot, first-of-its-kind prefab home which combines Mossy Oak’s signature nature-focused designs with Deer Valley’s top-of-the-line construction, ensuring that homes are built using the highest quality construction materials in a climate-controlled factory facility.

We’re proud to partner with Mossy Oak to create an ideal home for any sportsperson, whether you’re looking for the perfect family retreat or a new deer camp headquarters,” says Joey Aycock, Director of Sales at Deer Valley Homebuilders.

Because your home should be every bit as enjoyable as a day spent in the woods.

Stay tuned for the construction of three variations of the Robin’s Nest, coming soon!
WL-MOIL-7206 – “Robin’s Nest Outdoor Closet”
WL-MONL-7206B – “Robin’s Nest Man Cave”
WL-MONL-8037 – “Robin’s Nest 4 Bedroom”

Deer Valley Homebuilders
Deer Valley Homebuilders is the number one source for quality manufactured homes that are heavy-built to last a lifetime. 

Mossy Oak Nativ Living
Mossy Oak Nativ Living is for those who are drawn to the beauty of nature and whose passion for the outdoors inspires them to bring those elements into their home. Using textures, colors, elements and designs inspired by nature, Mossy Oak Nativ Living offers a variety of products to complement any cabin, home or lodge.

 

 

DeerValleyHomebuildersMossyOakSeriesVideoStillDailyBusinessNewsMHProNews

Another video still from their new production in conjunction with Mossy Oaks.

###

Deer Valley (DVLY) is one of the stocks tracked in our evening manufactured housing market report. Last night’s data is linked here.

 

The Wrap  

A competing trade media site approached our publisher at an event at the Tunica Show in March, 2019. With others in earshot, that competing professional objected to the statements in the graphic that follows below, thinking that they were targeted at their work product. In response, Tony Kovach explained that Clayton Homes, as well as other brands or sites, use 3D visual tours, high-quality videos, and other eye-catching images.

So the comments that follow aren’t a put down of any specific company. Rather, it is an observation that is objectively and demonstrably true. Until the core issues are addressed, the impact of great visuals will sadly be nominal.

There is widely acknowledged affordable housing crisis. Manufactured homes as an industry are underperforming. The shipment data reflects that point.

 

Febuary2019NewHUDCodeManufacturedHousingShipmentData

That begs the question, why?

 

LATonyKovachHenryFordQuotesPrettyPicturesAchieveGoalsDailyBusinessNewsProNews

 

That’s this morning’s episode of manufactured home “Industry News, Tips, and Views Pros Can Use” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

 

ManufacturedHousingProNewsMHProNewsConfidentialTipsDocumentsNews

To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two browsers do.

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

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3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Related Reports:

You can click on the image/text boxes to learn more about that topic.

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HBO’s John Oliver on Last Week Tonight Mobile Homes Video, Manufactured Home Communities Fact Check

 

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Bridging Gap$, Affordable Housing Solution Yields Higher Pay, More Wealth, But Corrupt, Rigged Billionaire’s Moat is Barrier

 

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“The Illusion of Motion Versus Real-World Challenges”

Upcoming Special Opportunities Intelligence Reports, Plus Headwinds, Immediate MHC Independents Warning

April 13th, 2019 Comments off

 

UpcomingSpecialOpportunitiesIntelligenceReportsPlusHeadwindsImmediateMHCIndependentsWarningDailyBusinessNewsMHProNews

Businesses, organizations, and professions are based upon solving some need(s).  Keep that simple truth in mind.

 

 

In the case of our industry, that need is for affordable housing, and/or for ‘fast homes.’  Manufactured homes are not instant, but compared to many other operations, HUD Code homes are quicker.

This morning we will tease two upcoming reports, but our focus today is on an immediate headwinds and threats to manufactured home independents. That looming dagger is most notably in the land lease manufactured home community sector, but by extension, into other arenas too.

 

Upcoming 1: There are numerous opportunities that manufactured housing can and should serve. One very specific one will be featured in a report that should be ready next week. Demographic changes are creating opportunities that the big boys will know, but operations of small to medium size need to better understand in order to profit from.

Upcoming 2: perhaps as soon as tomorrow, we will publish a turning ‘lemons into lemonade’ report, that takes nettlesome issues that create headwinds for the industry and reveals how they can become opportunities in disguise.

Immediate – even this morning’s ‘headwinds’ report – which outlines risks current and coming, could be turned into opportunities in disguise for savvy professionals.  So read with care, don’t skim.

 

Superficiality-is-the-curse-of-the-modernWorldMatthewKellyQuoteFancyInspirationBlogMHProNews720

Warren Buffett didn’t say it, but another successful and ethical business guru – Matthew Kelly – did. Want to understand something enough to benefit from it? There is no substitute to investing the time needed. Buffett says he reads 5 to 6 hours a day. Wow…but look were that got him. Invest an hour or two a day on MHProNews and MHLivingNews, and share them with your team.  You will have more intelligence for your professional life if you do so. 

 

With those upcoming features noted, let’s dive into today’s Manufactured Housing Intelligence Report for Independents.

 

 

Behind the Curtain of John Oliver’s Mobile Homes Viral Video? MHAction, and Their Agenda

First, the facts. Much of the John Oliver satirical viral hit on manufactured housing ne’er do wells was sourced from MHAction related materials. This is easy to identify because Oliver shows the ‘white paper’ that includes MHAction in his report.

 

MHActionPrivateEquityGiantsConvergeManufacturedHomesLastWeekTonightJohnOliverMobileHomesVideoStillMHProNews

You build a case, by laying out the evidence, one fact at a time.

PrivateEquityGiantsConvergeOnManufacturedHomesMHActionDailyBusinessNewsMHProNews

You can download their ‘white paper’ at this link here.

That is the same white paper that MHProNews spotlighted for industry independents a few weeks ago. The Washington Post, followed by other news media outlets, reported on that same MHAction co-branded ‘research.’  Note that then and now, the Manufactured Housing Institute (MHI) response was the same. Per sources, they shared a few things with various state executives and others, explained why they really could not effectively respond, and it was just best to let the matter blow over.

Really?

Question. What do they get paid millions of dollars a year to do? Is MHI paid to give excuses? As one source with knowledge told MHProNews, they are committing “association malpractice.” That same source also said MHI has about $4 million in their reserves fund, and that they could mount an effective reply if they wanted to do so.

So why don’t they?

The apparent response from those smiling faces in Arlington, VA where MHI is headquartered is that they obviously don’t want to reply to attacks on the industry, even in this case, when several of those attacked are their own members. That begs the question, why not defend even your own?

As a non-industry attorney investigating manufactured housing issues that called MHProNews this week noted, who benefits from the MHI inaction? Who is harmed by their inaction?

Moving back to the MHAction co-branded ‘white paper.’

Let’s recall where MHAction gets their funding. No conjecture is needed, because here are some eye-opening facts.  Keep in mind what investigative reporter Sharyl Attiksson says, “follow the money.” ICYMI, you can click on the linked report later for more details and insights.

 

Watchdogs? Attack-Dogs? The Smear, and Manufactured Housing

 

A) From the bottom of their home page, we see this.  The image is a collage, but from their website with MHProNews comments.

 

MHActionHomePage2019-04-13_0857TheAdvocacyFundThePresidioDailyBusinessNewsMHProNews

Building that case, one fact after another. Follow the money trail. Ask who benefits? Cui Bono?

 

B) As a reminder, a resident group informed MHLivingNews last year about MHAction’s ties with the Tides Foundation. The Advocacy Fund gets money from the Tides Foundation.

 

TidesAdvocacyFundSupportsMHActionDailyBusinessNewsMHProNews

 

C) Who are the top donors to the Tides?

 

TidesFoundationNovoFoundationWarrenBuffettMHActionDailyBusinessNewsMHProNews

 

D) Who gave the money to the top donor, the Novo Foundation? Warren Buffett.

 

NoVoFoundationWarrenBuffettPeterBuffettJenniferBuffetInfluenceWatchDailyBusinessNewsMHProNews

FollowTheMoneySBDailyBusinessNewsMHProNews

 

Summing Up Before Moving Onto What’s Coming Next

We are left with the inescapable fact that Buffett’s largess helped pay for that MHAction co-branded ‘white paper’ attack on private equity firms investing in manufactured home communities.

We see that MHI, and several state executives affiliated with them, are saying let’s let this blow over.  Buffett’s Berkshire brands in MHVille dominate MHI, as the do numbers of state associations too.

That MHAction co-branded ‘white paper’ targets giant firms, and a common thread is that the ones noted by Oliver’s video were MHI members.

Just as big banks can handle regulatory hurdles better than smaller ones, so too big companies can afford to take media hits easier than smaller firms. So while it may seem counterintuitive to fund those that attack your own interests, that what is occurring. The purported logic is they can take it better than you as as a smaller business can.

To the general public watching that John Oliver video, yes, it may make Warren Buffett, Clayton Homes, Frank Rolfe, or others look bad. But that casual observer sees the entire industry looking bad. Here are some actual comments posted on the John Oliver video

 

  • You had me convinced things are wrong when you stated how many people live in mobile homes” – Chris McElroy.

 

  • John Oliver can take any topic I’ve never cared about and make them extremely interesting.” – Perfect Dawnn.

 

  • I’m laughing on the outside but crying inside,,, of my mobile home.” – dustymcdirt.

 

  • Wow, a connection between Warren Buffet and Duck Dynasty.” – TlalocW.

 

  • Wow I never knew all this before. We never hear these on NBC, CBS, ABC, FOX etc.” – Maximus Augustus.

 

  • Socialism for the rich Capitalism for the poor” – LAVIN20.

 

  • You gotta admire the dedication this show’s crew has to actually enroll in these shady seminars just to find out how awful the people behind these things really are.” – Floating Sunfish.

 

MHI, and the states, are doing little more than hand wringing. Hey! Daddy Buffet Bucks helped pay for this assault?!

Are you an MH Independent?  If so, do you see the various ways that the powers that be can hit you with unexpected headwinds?  But there is more.  Like a grand master in chess, your opponents are thinking several moves ahead.

Here is what they’ve already signaled, per sources to MHProNews, on what they are working on next.  The John Oliver viral video on “Mobile Homes,” or the Washington Post and related reports that MHAction – thanks to funding from Uncle Warren – are arguably preparing.  You may look back and think of this as the calm before the coming storm.

 

 

What’s Looming Next?

Start with two words. Rent Control.

The next ‘white paper’ the folks at MHAction are pushing is one calling for broader rent control. It is a threat to MH Communities that are independently owned.  But don’t think that the impact stops there, because our industry is interconnected, so others in MHVille will feel the impact too.  You can access their sadly flawed 2-page summary of their thinking on that issue from the image below, or this link here.  MHAction and their allies are calling for nationwide rent control.

 

OurHomesOurFutreRentControlPromotedByMHAction-DailyBusinessNewsMHProNews

Download their two page summary promoting the flawed notion of rent control, at this link here.

 

We’ve debunked its value before, but the most recent report on that is linked below.  We’ll plan a follow up on the MHAction backed item in the days ahead.  ICYMI – our prior Daily Business News on MHProNews exclusive report, see that at the link below.

 

Rent Control & MH – Politicians “Are Carpet-Bombing Our State With Regulations That Will Deliberately Destabilize The Housing Market And Leave It Obliterated”

 

If you are an association member in a post-production or umbrella trade group, ask your leaders, or yourself, what are they doing to head this off?  That’s what a good trade association does to earn their keep.

 

 

Washington Politicos, Advocates Are Watching John Oliver’s Video

 

Sources are telling MHProNews that the John Oliver “Mobile Homes” viral video has been raising concerns in Washington, D.C. While that doesn’t always result in legislative action, it could. Do you hear that from MHI? What happened to Nathan Smith’s pledge to make MHI more proactive?

 

 

The industry’s independents are left with several vexing problems.  Among them is the question of feeding the hand(s) that bite them, by paying an association(s) that may be working against your interests. Or doing business with brands that may be working against your long-term interests as an independent. Or that some associations stand mute when challenges like these artificially generated headwinds arise.

No easy way out?

If you’ve been paying an organization to protect-educate-promote your firm, perhaps saving those dues or fees would be a useful first step?

Or as a notable association member suggested, there may need to be a battle within those trade groups to wrestle control away from the powers that be which are arguably leading the industry into one ambush after another.

We began this column with a simple truth.  Businesses, organizations, and professions are based upon solving some need(s).  What need does MHI solve?

If their purpose is to help consolidate the industry into ever fewer “big boy” hands, they are succeeding at that mission.

But in that case, MHI would arguably be falsely claiming to represent “all segments of factory-built housing,” when in fact they seem to be serving only a favored few.

Our industry has powerful and timely truths, but they are being obscured by messages like Oliver’s and MHAction’s. The good news about manufactured homes, communities, or the industry at large are not being successfully defended or promoted by MHI. The shipment data proves that all too well.

Febuary2019NewHUDCodeManufacturedHousingShipmentData

 

The facts and quotes that follow demonstrate a snapshot of why this current downturn is avoidable.

 

2018DataShareofHousingMarketManufacturedHousingInfographicDailyBusinessNewsMHProNews612

AllTruthPassesThrough3stagesFirstRidiculed2ndViolentlyOpposed3rdAcceptedAsSelfEvidentManufacturedHousingIndustryDailyBuinessNewsMHProNews

CaseyMackLegacyHousingManufacturedTinyHomesKudosMHProNews

DearTonySoheylaNoGreaterResourceSpeakstoIssuesOpportunitiesWeFaceAsIndependentRetailersGusRodriguezTejasHomesTX

Gus’ message came in response to a series of exposes on issues within manufactured housing, as well as tips, strategies and opportunities.

TomFathCreatedAnIndustryUnderAssaultQuoteWeSucceedWhenCustomersAreHappyDailyBusinessNewsMHProNEws

That’s Saturday’s edition of “Delivering to Manufactured Home Independents & Investors Useful Intelligence for Your Professional Life.” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

 

ManufacturedHousingProNewsMHProNewsConfidentialTipsDocumentsNews

To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two browsers do.

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SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

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HBO’s John Oliver on Last Week Tonight Mobile Homes Video, Manufactured Home Communities Fact Check

 

“Billion Dollar Empire Made From Mobile Homes,” What Washington Post’s Peter Whoriskey Didn’t Report

Why is Seattle Dying? Affordable Housing, Misplaced Compassion, and Manufactured Homes

MarketWatch Reports on Manufactured Housing, 2018-2019

Bryan Manufactured Homes Ban Passed, But Petition Count, Other Legal Moves May Stop Texas City

Michigan Association’s Video Campaign, What They’ve Said About Manufactured Home Living

Warren Buffett Wades Into Politics, Why Not John Oliver’s Piece on “Mobile Homes?”

 

 

 

 

 

 

 

 

MarketWatch Reports on Manufactured Housing, 2018-2019

April 12th, 2019 Comments off

 

MarketWatchLogoReportsManufacturedHousing2018-2019-DailyBusinessNewsMHProNews600

It’s Flashback Friday. Reviewing two reports by MarketWatch are timely, and ought to make followers of the popular personal finance guru Dave Ramsey, or HBO’s Last Week Tonight with John Oliver sit up and think again.

 

These are equally timely because of the arguably injustice that is taking place in Bryan, TX of cities and towns across the country, where manufactured homes are increasingly being zoned out. The vote in Bryan is subject to a special petition that, if those petitions are certified as accurate, could void Tuesday’s council vote, so this ought to be a timely topic for our industry’s professionals.

Especially independents, and those who are keen on industry growth should sit up and take notice. Because as the latest Masthead reminds readers, for want of a nail, the war was lost.

 

 

For Want of a Nail – Manufactured Housing

 

 

Teeing Up the MarketWatch Reports 2018-2019

To set the table, these articles are provided under fair use guidelines. These are not a fact checks per se, but we will clarify the terminology with some graphics and illustrations between them, while providing commentary and analysis.

Let’s note that the featured photo below from the first MarketWatch report included at least one home that wasn’t a manufactured home. It is a mobile home, as the windows on that unit are a dead giveaway for a feature that is forbidden by the federally preemptive HUD Code for manufactured homes.

It is worth mentioning that what some MarketWatch staffer selected for use to illustrate was hardly the best photo to use showcase the appeal of modern manufactured homes. Those are either older manufactured homes, and/or mobile homes.

The Daily Business News on MHProNews will then note that anecdotally that mobile homes can and have appreciated too. The factors for appreciation are roughly the same for conventional housing as for mobile homes or manufactured housing. For example,

  • availability of financing is a key factor,
  • as too are location,
  • condition,
  • area market conditions,
  • along with other aspects of the laws of supply and demand.

With that brief introduction and noting that MHProNews is not editing either report for typos, facts, undisclosed conflicts of interest, or terminology errors, let the reader dive into MarketWatch’s two timely flashback articles on the wisdom of manufactured homes, and appreciation.  Here’s the link to the first article.

 

MobileHomeValuesMightRiseAsFastRegularHomesWhyThatMattersMarketWatchDailyBusinessNewsMHproNews

Recent data challenges the idea that manufactured housing isn’t a strong investment

Many have long held the assumption that mobile homes don’t increase in value — or, at the very least, they rise in value at a much slower rate than traditional homes.

But recent data suggests the opposite is true — and that could have major implications in the push for increased affordable housing nationwide.

A new report from the Urban Institute, a Washington, D.C.–based think tank, examined data released in August by the Federal Housing Finance Agency. The home price index for manufactured homes (also known as mobile homes) featured an average annual growth rate of 3.4%, versus 3.8% for traditional, site-built homes.

In recent years, home prices have actually risen at a faster clip for manufactured, or mobile, homes than they have for traditional properties.

But that trend is not always easy to see, because manufactured housing is more popular in parts of the country where the overall recovery from the housing crisis has been less robust. For instance, California represents nearly 18% of the nation’s overall housing market, but it comprises just 4% of the manufactured housing market based on the number of units shipped.

Because manufactured homes generally aren’t highly concentrated in housing markets that have notably recovered from the crisis, it creates the impression that these homes’ values don’t appreciate at the same rate as traditional homes. In reality, this is more a reflection of where the homes are located than the types of homes.

Comparatively, Alabama, Florida, Louisiana, North Carolina and Texas represent 41% of the manufactured-housing market, but have experienced price appreciation below the national level.

The report only looked at mobile homes that were financed with loans guaranteed by Fannie Mae and Freddie Mac. However, most homeowners who finance the purchase of a manufactured home don’t get a traditional mortgage because they only own the structure and not the land beneath it.

Instead, they typically get a chattel loan — a personal loan that is more similar to an auto loan than it is a mortgage. Chattel loans are more expensive than mortgages and typically come with higher interest rates.

It is not clear whether the report’s findings apply to homes purchased with chattel loans as well. Nevertheless, it’s a strong indication that mobile homes may be a worthwhile investment. “Although there are limits to what the data can tell us, the index suggests a need to reevaluate the presumption that manufactured homes do not appreciate at the same rate as site-built homes,” the Urban Institute researchers wrote.

There are many downsides to manufactured homes. If a mobile-home owner doesn’t own the land they will obviously have to rent it — and those costs can rise over time. What’s more, these homes aren’t actually mobile in most cases, despite the common moniker. As a result, if land rents get too expensive or if the land’s owner decides to sell, homeowners might be forced to move and sell their home, regardless of what price they can get for their home.

The homes also are more prone to damage in natural disasters like hurricanes and tornadoes. Because many owners buy their mobile homes in cash, insurers often only offer “actual cash value” coverage for the properties rather than covering the replacement value. This lowers the amount the insurer pays out, which left many people in Florida facing serious losses after Hurricane Irma tore through the state last year and destroyed or damaged many manufactured homes.

##

TrailerHouseMobileHomeManufacturedHomeFactoryBuiltHousingEvolution101MHProNews-MHLivingNews

You must meet people where they are. Terminology must be taught and caught. Make a habit of using the correct terminology. 

CompareMobileHomeTrailersPastManufacturedHomesSaferMoreDurableQuoteScholasticaGayCororationPhotoSmallPercentageDamagedDuringHUrricanesMHProNews

For MarketWatch to note that mobile or manufactured homes were damaged, without noting that so were conventional housing units, is an oversight. The above clarifies that miss.

As a brief added commentary to both MarketWatch articles, are the terminology illustrations, plus other quotes and factoids provided above and below by MHProNews. The terminology is not interchangeable. 

 

TerminologyMattersBecausetheTerminologyDescribestheConstructionStandardsHomeBuiltToSteveDukeLMHAaMHLivingNewsMHProNewsBiggerPocketsSunshineHomesRedBayAL

The terminology matters because
the terminology determines the
construction standards a home was
built to,” Steve Duke, LMHA.

 The link to the next report from MarketWatch is here.

3OutsideTheboxAtlernativeForHomeBuyersinToughHousingMarketDailyBusinessNewsMHProNews

As the housing crunch continues, would-be buyers may want to consider these unorthodox options

Here’s a bold forecast for the housing market in 2019: conditions will continue to be strained as affordable inventory gets snatched up quickly, leaving the least desirable and most pricey properties to stagnate.

Given how steep the housing shortfall has been for so many years – Freddie Mac economists estimated we’re nearly 5 million units short – that’s kind of a no-brainer. The bigger question is what we do about it.

In the spirit of “new year, new approach,” MarketWatch has collected several suggested solutions to the housing crunch. These are unconventional ideas, but ones that industry participants have been exploring for years. They may provide fodder for house hunters willing to think outside the box – especially if the idea of another wasted Sunday afternoon of open houses doesn’t appeal.

 

Factory-built homes

Jenny Cochrane and her husband had spent years taking care of her mother, who was struggling with breast cancer and who owned a manufactured home in Yulee, Florida.

The couple ran into some financial trouble in the downturn – “the economy went splat and so did we,” Cochrane said in an interview. But she still had enough saved in her 401(k) to consider buying a traditional house. Eventually, though, the couple decided to assume her mother’s mortgage and take over her house, mostly because they liked the space that the much-cheaper factory-built home afforded them.

ManufacturedHomeMarketWatchLogoJennyCocchranCarringtonMOrtgageCustomerFlorida

“It’s a double-wide manufactured home on a solid foundation, it’s not going anywhere,” Cochrane said. The couple rode out the last hurricane with barely a scratch to show for it. They have a front porch, back porch, 3 bedrooms, and laundry room on about an acre of land.

Manufactured homes are 35-47% cheaper than traditional “site-built” properties, according to an analysis from the Urban Institute. Factory-built homes accounted for 16-25% of all new single-family houses between 1977 and 1995, but just 10% in 2017, even as the quality of construction has become much better over the past few years, the Urban researchers noted.

Restrictive zoning is partially to blame for the low take-up of manufactured homes. About one-third of them are currently in single-purpose communities, and municipalities often ban the development of such areas.

But a more significant challenge is that lenders have often struggled to make mortgages on manufactured homes. That’s in part because it can be challenging to find comparable properties against which to appraise them, and in part because most owners don’t own the land on which the houses sit. (Another wrinkle, as the Urban Institute notes, is that most mortgages for manufactured homes tend to be much smaller, and small-dollar loans are always less desirable for lenders, who have fixed overhead costs.)

Freddie Mac, the giant government-sponsored enterprise that buys mortgages from banks and other lenders, has introduced a new program to allow conventional-style financing for factory-built homes, in part by allowing appraisers to use site-built properties as comparables. But Freddie’s financing, and that offered by many lenders, including Cochrane’s mortgage, is only available for homes where the house is tied to the property.

Still, that small step may be enough to start to encourage more supply and lending into the housing market, the Urban analysts wrote.

 

Communal living

Imagine a scheme that allowed a third-party bureaucracy to own property and homeowners to lease those ownership rights from it. (If that sounds somewhat Bolshevik, don’t forget that most Manhattan properties are cooperatives, and utilize roughly the same structure, with little of the socialism.)

Community land trusts use a similar structure to help foster affordable housing and economic development. They’ve been around for a few decades, and have a stellar track record for building community and enabling sustainable homeownership.

“The basic concept is that you want to take housing and land off the speculative market,” said Michael Swack, who helped develop the concept, and now directs the Center for Impact Finance at the University of New Hampshire. The “speculative” real estate market Swack describes is familiar: communities can be affordable for many families, until they’re “discovered” by more affluent people outside the neighborhood, who move in and, over time, make it less affordable for everyone and off-limits for some.

But community land trusts, which despite their name are usually not true trusts, but nonprofit entities, own and retain ownership of land, and offer long-term leases to homeowners. One of the oldest in the country is the Burlington, Vermont-based Champlain Housing Trust. The trust currently has 611 owned homes, and over the 35 years it’s been around, 1,100 families have become owners with its help.

Owners deed the land on which the homes sit to Champlain, which reduces the market price of those homes by about 20%. When an owner is ready to sell, she gets 100% of the equity that comes from having paid down her mortgage, and 100% of the appraised value of any capital improvement, but only 25% of the market appreciation, also determined by an appraisal. The home reverts back to the trust, and the cycle can begin again.

 

A sample community land trust lifecycle
Year 1 Appraised value of home $240,000
Purchase price $200,000
Year 8 Appraised value of home $280,000
Equity built $20,000
Market appreciation assigned to owner $10,000
New purchase price $230,000
Source: Champlain Housing Trust

 

“We’ve added a rung” to the homeownership ladder, Brenda Torpy, the trust’s CEO and one of its founders, told MarketWatch. “People now see that they can use our program as a stepping stone. We can provide a homeownership equivalent to what they can pay in rent and they start building equity immediately.”

Champlain owners sell their homes about every seven years or so, roughly the same tenure as national averages, and they move on for all the reasons Americans always move – in search of a bigger home to accommodate children, to warmer places for retirement, or to wherever a new job beckons.

In contrast, the Dudley Street Neighborhood Initiative, in Boston’s Roxbury neighborhood, has about 36 owned housing units dating back to its inception in 1989, and “less than a handful” of those owners have left, according to its director of operations, Tony Hernandez.

“People confess that they originally thought of it as a stepping stone, but now they think of it as home,” Hernandez said. “The intent was to get owners who would stay and keep the family knit into it, rather than a land trust model where they come in, build wealth and move on. We created a village.”

Grounded Solutions Network, a national affordable housing advocacy group, estimates that there are about 165 community land trusts around the country, with about 12,000 owned homes between them. Many land trusts also have affordable rental properties, which Grounded Solutions estimates includes about 25,000 rental units.

A Grounded Solutions analysis as of June 2018 founded that the average household income at the time of home purchase was 64% of area median income, and on average owners were buying homes at about 34% below fair market value.

For the people who buy from land trusts, homeownership has been a success. Through the worst of the foreclosure crisis, they became delinquent only about one-fourth as often as other homeowners.

Grounded Solutions and others argue that it also works for communities: “These programs retained the affordability of the homes to serve the same income level resale after resale. That means that these programs successfully created a stock of affordable homes that remain forever, even if the neighborhood gentrifies or the real estate market turns up or down.”

 

Fixer-uppers

Picture a house-hunter in an average American city, pre-qualified for a mortgage that would allow him to buy a median-priced home of about $250,000. Now picture that buyer hustling to bid on every house that comes along in that price range, only to be outbid by someone with more money, an all-cash offer, or something else.

But now imagine there’s a house that’s lingered on the market. It’s priced at about $180,000, but that’s because it requires a lot of work – a lot.

This scenario happens often enough that the mortgage finance industry has tools specifically for it. Meet the “renovation mortgage,” an innovation that allows the home buyer to take out one loan for the purchase price of the home plus the cost to rehab it.

“I like to say, don’t look at a house as it is, look at a house as what it could be,” said Jonathan Lawless, who runs Fannie Mae’s product development team for affordable housing. “That could be a much better way to get people in the door.”

What’s the catch? Anyone who’s ever undertaken a big renovation knows the drill, pardon the pun. While it may be a lot more convenient to apply for and manage one debt rather than two, renovation loans can still be a beast, rolling the nightmare of home repair into the knotty bureaucracy of mortgage underwriting. Brooke Anderson-Tompkins, president of upstate New York-based 1st Priority Mortgage, calls them both “cumbersome” and “a phenomenal product that more agents need to be aware of.”

For one thing, most renovation loans require that contractors be paid on a draw basis, which several sources told MarketWatch usually makes many potential hires uninterested in such projects. But Jamie Zeitz, who manages the Southeastern U.S. operations of Homebridge Financial Services, points out that contractors and homeowners should both be aware “there’s no safer way” to enter into a construction deal since the work being done is part of a financing package that requires all parties be satisfied, and that work be paid for.

There are also more parties involved than in a regular renovation process. Most loan programs require that a consultant oversee the project, for example. Homebridge offers a “Concierge Service Manager” to serve as a single point of contact for the homeowner, rather than forcing that person to deal with the consultant, the contractor, the appraiser, the people paying the contractor, and so on.

While they’re unwieldy, the mortgage finance industry increasingly sees such loan programs as an important key to solving the housing crunch, Lawless said. Fannie is looking at ways to streamline the draw process, for example, and also recently clarified that its program, called HomeStyle, can be used for accessory dwelling units, which are smaller, standalone buildings on an existing property. ADUs can be used to create rental income, or to house relatives.

Homebridge is the biggest originator of the renovation loan program offered by the Federal Housing Administration, which carries the unwieldy title “203(k) loans.” As with its more traditional mortgage programs, FHA 203(k) loans can be made with as little as 3.5% down, but they will cost a bit more than conventional mortgages.

##

LawrenceYunNARShort8.3MillionHousingUnitsRisingRentsHousingPricesCuredOnlyByMoreBuilding

The estimate of a 5 million unit housing shortage cited by MarketWatch is far lower than what is estimated by Lawrence Yun, or the Low Income Housing Coalition. Collage by MHProNews.

The MHProNews report linked below on Sun Communities provides some useful data as a tie-in to the above from MarketWatch. How so?

Sun, as a publicly trade company, has provided their research points comparing manufactured home rentals with apartment rentals.  The savings and advantages to manufactured homes in that category is significant.

Then, there is a comparison of buying a manufactured home with purchasing an existing home.  Neither Sun or MarketWatch makes a list of all of the possible pluses, but those they share – such as price point data – are useful.

The Government Accountability Office’s 2014 report on manufactured homes was largely favorable, and included an explanation for a concern that MarketWatch and the Urban Institute raised but did not resolve. Namely, that even with a higher loan cost, the price saving makes the monthly payment for a manufactured home significantly less than conventional housing.

 

 

The possible takeaways or bottom lines are many.  Most certainly, the above is useful in scenarios like Byran, TX, debunking Dave Ramsey, or clarifying some issues with John Oliver’s viral “Mobile Homes” video.

They also make the sad case for what one of the sources with long ties to MHI provided information to MHProNews about state executives chatter which bemoaned the Oliver video dubbed “association malpractice.”  See more on that in an upcoming report that will rip another band-aid off what is taking place in the MHI affiliated network.

All of these are reasons why manufactured home sales should be soaring, not snoring. As MHI member Skyline-Champion notes in their illustration, shown below, manufactured homes are far below their long term average, much less their recent or all-all time highs.

 

ManufacturedHomeMHShipments1990-2017DailybusinessNewsManufacturedHousingMHProNews600

Note the trend line. Manufactured housing is underperforming. Note the difference between RVs 20 years ago, and MH 20 years ago. MH Is underperforming. No one else has advanced a thesis as logical and compelling. To date, Omaha-Knoxville-Arlington have not even attempted to refute the claims. Will they today?

That’s this this morning’s edition of News through the lens of manufactured homes, and factory-built housing.” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

 

ManufacturedHousingProNewsMHProNewsConfidentialTipsDocumentsNews

To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two browsers do.

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

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2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Related Reports:

You can click on the image/text boxes to learn more about that topic.

Sun Communities Under the Hood – Data Reveals – Manufactured Homes, Communities, Comparisons with Conventional, Multifamily Housing

 

HBO’s John Oliver on Last Week Tonight Mobile Homes Video, Manufactured Home Communities Fact Check

Why is Seattle Dying? Affordable Housing, Misplaced Compassion, and Manufactured Homes

 

 

 

 

“When Rules Don’t Apply” Docudrama Video, How Workers, Others Get Ripped Off By Giants Breaking Laws – Successful Case Spotlighted

April 10th, 2019 Comments off

WhenRulesDontApplyDocumdramaVideoManufacturedHomeIndustryDailyBusinessNewsMHProNews

It is the Department of Justice, says the makers of this video, that put the theft of wages workers as 4x higher than the loss to property crimes.

 

4 times more lost wages to companies – white collar – than to those who steal, rob, vandalize, etc.? That’s the claim of the makers of the new documentary video, “When Rules Don’t Apply.”

It explores a successful actual antitrust case that was lodged not so long ago against big tech companies.

Here is the teaser version of their video.

 

But to what degree does this influence industries like manufactured housing?

Sources inside those giant MH brands, and their competitors too, have been telling MHProNews that the alleged rigging of the marketplace by Berkshire brands, in collusion with some at the Manufactured Housing Institute (MHI) is resulting in wage and earnings suppression.

 

WageTheftVsPropertyTheftDeptOfJusticeWhenRulesDontApplyDailyBusinessNewsMHproNews

This is an overlooked point of the harmful impact of monopoly and the manipulation of markets. It has been highlighted before by MHProNews, see related reports, further below.

 

They’ve also sounded the alarm that if Clayton succeeds in its slow-motion takeover of manufactured housing, that its currently high-earning general managers (GMs) will find their pay cut.  Insider say that happened once before but had to be walked back.

Antitrust laws exist because monopolies are harmful to all but a favored few.  That is why monopolies or ‘trusts’ are illegal.  The Daily Business News on MHProNews will continue to raise awareness on this critical issue for the sake of the industry’s independents, but also for those who work for firms of all sizes.

 

 

That’s this afternoon’s edition of News through the lens of manufactured homes, and factory-built housing.” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

 

ManufacturedHousingProNewsMHProNewsConfidentialTipsDocumentsNews

To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two browsers do.

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

ManufacturedHomeIndustry#1HeadlineNewsMHProNews

To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

Related Reports:

You can click on the image/text boxes to learn more about that topic.

Clayton Retail GM Earns Big Bucks, Insider Insights for Manufactured Housing

Bridging Gap$, Affordable Housing Solution Yields Higher Pay, More Wealth, But Corrupt, Rigged Billionaire’s Moat is Barrier

Does Monopoly Power Impact Workers’ Stagnant Wages? MH Industry Impact$

 

Independent Businesses, Affordable Manufactured Housing, Open Markets, & Robust MH Sales Growth

 

Clayton Homes’ “Robots” – Automation’s Role in Warren Buffett’s Berkshire Hathaway’s “Durable Competitive Advantage” in Manufactured Housing

Former Clayton Homes Team, Employees Speak Out – Mainstream Media, Trade Media Reports

Clayton Homes Owned Sales Centers Reveal Surprising Trend

“Mobile Home Militia,” Retail/Production Sources, Sound Alarm Against Clayton Homes, CMH, New “Anti-Competitive Practices” Allegation

 

Blueprint Robotics Disruptive Aim at Modular Housing, and Factory-Building Technology

“What Are We, Chopped Liver?” MHI Member December 2018 Reactions

MHI CEO Dick Jennison’s Pledge – 500,000 New Manufactured Home Shipments

Positive, Uplifting Third-Party Reports Favor Modern Manufactured Housing, So What’s Going Wrong?

Progressive “Nation” Reports on Monopolies Cites Buffett, Clayton, Others – MH Industry Impact?

Conquest Capitalism – Thoughts of Chairman Warren Buffett – Billionaires Campaign to Control Trillion Dollar Affordable Housing Market

 

HUD Study, Analysis of Zoning Discrimination Against Manufactured Housing Sought

HUD Monitoring Contract Solicitation

HUD Code Manufactured Home Production Decline Continues

“The Illusion of Motion Versus Real-World Challenges”

 

 

 

 

 

 

 

 

 

Trillion Dollar Housing Plan, American Action Forum (AAF) Research on Green New Deal, Costs Graphic, Video

February 27th, 2019 Comments off

TrillionDollarHousingPlanAmericanActionForumAAFResearchGreenNewDealGraphicVideo

In 2018, Statista says that there were some 127.59 million households in the United States.

 

In their analysis of what several Democrats are now referring to as the “aspirational” Green New Deal (GND), estimates that the housing cost component of the plan could range from $1.6 trillion to $4.2 trillion dollars.

To put that in perspective, according to February 2019 data from the U.S. Census Bureau that covers the period of September 2018, the average sales price for a new manufactured home is $83,600.  So, if every household were to receive a brand-new HUD Code manufactured home at that average sales price, it would cost $10,666,524,000,000.

Here’s what the American Action Forum says that the broad-brush costs of the Green New Deal would look like.

 

SummaryTableGreenNewDealAmericanActionForumEstimatedCostsDailyBusinessNewsMHProNews

 

To put that in further context, the U.S. now has $22 trillion in federal debt.  This sum would be more that 2 to 4 times that amount, which took the nation’s federal government over 200 years to build up.  The Green New Deal is proposing to spend that in a decade.

The video below, from right-of-center Fox Business has a panel discussion about this topic.

 

 

Federal Reserve Chairman Jerome Powell weighed in recently to say that the economic theories behind this plan don’t work. See that in the related reports, further below. “We Provide, You Decide.” © ## (News, analysis, commentary.)

 

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Game On: “Socialism is About Power, not Equality,” Space Force, and Battle for Manufactured Housing Independence

 

 

 

 

 

 

 

 

 

 

 

 

Warren Buffett “Oracle of Omaha” HBO Documentary Berkshire Hathaway #Advexon Video

February 15th, 2019 Comments off

 

WarrenBuffettOracleOfOmahaHBODocumentaryBerkshireHathawayDailyBusinessNewsMHProNews

It is important to be fair and balanced. This video has had some 1.6 million views since it was first posted on YouTube on Mar 3, 2017, almost 2 years ago.

 

To be precise, there have been 1,603,008 views as of the time of this Daily Business News on MHProNews post. It should be self-evident that the frame for this narrative is a positive one.  After all, how do you get access to interviewing the world’s currently 3rd most wealthy man without some assurance that the video you will produce is going to be a positive?

Here’s what the video page says: “Known as the “Oracle of Omaha,” Buffett is one of the most successful investors of all time. His Berkshire Hathaway owns more than 60 companies, including Geico, Duracell and Dairy Queen. The son of a U.S. congressman, he first bought stock at age 11 and first filed taxes at age 13. He has committed to giving more than 99% of his fortune to charity. So far he has given $28.5 billion. With friend Bill Gates, he launched The Giving Pledge, asking billionaires to donate their wealth.”

We link below various reports on Berkshire Hathaway’s manufactured housing brands, and some of the more important reports published here on MHProNews or on MHLivingNews.

 

 

The billions he’s given away is perhaps more complicated than it is made to sound.  But that will be covered at another time. Suffice to say for now that they are largely stocks given to foundations. According to the producers of the documentary, the causes they have supported are as shown.  They reflect Buffett’s left-wing, “progressive” political posture.

 

WarrenBuffettsPhilanthropyGiftsHBODocumentaryDailyBusinessNewsMHProNews

 

Among the items mentioned or shown in this video?

  • The Moat
  • Circle of Competence
  • Kevin Clayton and Clayton Homes are briefly shown
  • Bill and Melinda Gates
  • Family life
  • Charlie Munger, Buffett’s partner and Berkshire Hathaway Vice Chairman
  • Value Investing.
  • The Solomon Brothers crisis.
  • That he says that he is an agnostic, plus details about his marriage and personal life.

There’s more. The Daily Business News on MHProNews may revisit this video later, on a slower news day. For the rest of the story, see the related reports, linked below. That’s this morning’s manufactured home “Industry News, Tips, and Views Pros Can Use,” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

 

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3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

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Introducing Hyundai Engineering Projects, Donates Disaster-Resistant Modular Homes

December 26th, 2018 Comments off

IntroductingHyundaiEngineeringProjectsDonates5ModularHomesDailyBusinessNewsMHProNews

In the United States, Hyundai is best known for their cars and other vehicles.  That’s still a big part of the South Korean firm’s business, but they have a diversified presence in several industries, with “engineering” and industrialization in construction as common elements.

 

Hyundai Engineering said Wednesday that they’ve donated 5 prefabricated homes that are earth quake and disaster resistant.

Since 2015, the firm has reportedly given away 21 prefab/modular homes in remote areas in Gangneung Province, North Chungcheong Province and South Jeolla Provinces in South Korea. There aren’t a lot of details at this time, but the video posted reflects their global reach.

Domestic American factory-builders, take note. One of larger projects in this video is here in the United States.  The Korean Herald says what industry builders already know, “Modular homes refer to prefab buildings for residential purposes. Such buildings involve a construction method in which sections of a house are manufactured away from a construction site, then delivered to the site and installed there.”

Each of the donated modular homes has a bedroom, a living room, and a restroom, as well as a storage detached from the residential area, according to the Hyundai.

An entirely different type of housing project in Tamil on the Indian subcontinent is shown in the photo below.

 

NewHousingProjectTamilIndiaDailyBusinessNewsMHProNews

 

Several off-shore producers of industrialized housing have tested or are exploring the U.S. housing market.  Chinese firms are often mentioned, but Europeans, Japanese, and others are in the hunt too.

It should be noted that when Hyundai’s cars hit the U.S. shores, they rapidly achieved significant numbers. They think big.

 

 

In 2017, AutoNews said that “Hyundai’s U.S. sales…685,555 vehicles in 2017. Kia’s U.S. sales fell 9 percent to 589,668 vehicles.”  However you slice it, that’s many times the size of the entire HUD Code manufactured home market, which is currently larger than the modular single family home market.

 

Figure1MobileManufacturedHomeSalesSHipmentsVsExistingingNewHouseSalesManufacturedHousingiinudstryDataMHProNews

Daily Business News on MHProNews will continue to monitor developments by offshore companies that have eyes on the U.S. prefab housing market.  “We Provide, You Decide.” © ## (News , analysis, and commentary.)

 

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SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

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Spotlighting Pro-Growth Educational Effort by Louisiana Manufactured Housing Association

December 18th, 2018 Comments off

 

SpotlightingProGrowthEducatoinEffortLousianaManufacturedHousingAssociationLogoLMHALogoAnthonyTonyLucasPalmHarborDailyBusinessNewsMHProNews

The Louisiana Manufactured Housing Association (LMHA) video below takes a tact at defending and promoting the acceptance of manufactured homes that is noteworthy.

 

 

It could have utilized the singularly important point of HUD Code manufactured home enhanced preemption, or any number of other research points that were available at the time the video was produced. So while it is useful, it could be improved.

 

 

Lenny Kopowski and Steve Duke at LMHA have been doing such educational and outreach efforts for years.

 

TerminologyMattersBecausetheTerminologyDescribestheConstructionStandardsHomeBuiltToSteveDukeLMHAaMHLivingNewsMHProNewsBiggerPocketsSunshineHomesRedBayAL

The terminology matters because
the terminology determines the
construction standards a home was
built to,” Steve Duke, LMHA.

 

That said, it debatably stands far and away better than anything that the national Manufactured Housing Institute (MHI) has produced to date.

Several states have made efforts at growing the industry at the state level. That’s laudable.

The unfortunate point is that MHI, which has millions a year in budget should be doing this sort of work, shouldn’t they? Don’t they claim to represent all aspects of factory-built housing?

 

Manufactured Housing Institute Housing Alert, Affordable Housing Crisis, MHI’s #NettlesomeThings Response

 

Louisiana’s slip in new home shipments is one of several topics that MHI has ignored in their recent ‘newsletter’ to their members. Several states have told MHProNews that they are concerned.

 

LouisianaManufacturedHousingAssociationOklahomaMHAOManufacturedHomeDailyBusinessNewsMHproNews

Louisiana is one of the top ten states for manufactured home shipments in recent years, per data collected by HUD and reported by MHARR. Clayton Homes has a serious presence in the state. Yet, sales are declining. Why???

 

Michigan’s shipments is another top ten state in recent years that has been losing, not gaining, in year-over-year new manufactured home shipments.

What will change this or other troubling industry dynamics?

One answer is the one that UMH President Sam Landy suggested, each company is responsible for its own marketing. Each company is logically responsible for its own sales engagement systems too.

After all, all sales are local ones.

Beyond that, independents who want to see growth should consider new alliances.

Because in the post-production sector, that MHI claims to be doing, the evidence suggests they are fast at defending themselves or a favored company, such as Clayton or 21st.

But beyond that, they’re  efforts for protecting, educating, and promoting on behalf of the broader industry have not produced anything akin to this generally promising notion by LMHA, posted above. “We Provide, You Decide.” © ## (News , analysis, and commentary.)

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Hanukkah at the White House, Video, Visuals and Formal Presidential Statement

December 7th, 2018 Comments off

 

HannukahAtTheWhiteHouseVideoViusualFormalWhiteHouseStatementDailyBusienssNewsMHProNews

Judaism, like Christianity or Islam, are not monolithic in their beliefs. There are branches of Jewish belief, not unlike the symbolic branches of the menorah.

 

At dinner with a Jewish friend on the first evening of Hanukkah, among the comments from our guest?  “If you have 10 Jews in a room, you’ll have 11 opinions.”

Of course, that could be said about other faiths or groups too. A practicing Jewish reader emailed MHProNews in part to explain that for Jews, Hanukkah is a minor feast, that is ‘extra-biblical,’ and treated by many like their version of a Christmas celebration, with an exchange of gifts, parties, and feasting.

Our industry has a number of prominent as well as rank-and-file members of the Jewish community.  While some are enjoying Christmas parties, this week there are those who are celebrating Hanukkah, as our publisher noted in the recent column, which can be accessed by clicking on the linked box below.

 

Hanukkah, Advent, Festivals of Light, and Celebrating Manufactured Housing Integrity

 

The White House provided the official photo at the top.  The statement and video below from the White House press room are insightful, challenging, and thought provoking.

 

PresidentialMessageonHanukkahDec22018ManufacturedHousingIndustryDailyBusinessNewsMHProNews

Melania and I send our warmest greetings to our Jewish brothers and sisters in the United States, in Israel, and around the world celebrating Hanukkah.

For eight nights, Jewish families and friends will come together to engage in the lighting of the menorah.  This special tradition started more than 2,000 years ago during the rededication of the Holy Temple in Jerusalem, which followed a trying period when Jews were persecuted for practicing their faith.

Unfortunately, Jews today continue to face many different forms of violence, hatred, and bigotry around the globe.  We remember all those from the Tree of Life—Or L’Simcha Congregation—whose lives were tragically taken in Pittsburgh, Pennsylvania, this past October.  As one Nation, we pledge our continued love and support for the victims, their families, and the community, and we pray that the victims’ families find some measure of peace and comfort during this holiday season.

Over the coming days, may the warming glow of each candle on the menorah help fill homes and hearts with love and happiness.  Together, we reaffirm the truth that light will always break through the darkness.  We send our very best wishes for a blessed and happy Hanukkah.

 

 

The president’s daughter Ivanka, his son in law and their children are Jewish, as many know. The full length video of a gathering and remarks is below.

 

 

It has been one year ago since President Donald J. Trump announced that he would move the U.S. Embassy to Jerusalem.   While previous presidents have made this a major campaign promise, they failed to deliver. Today, I am delivering,” President Trump said.

 

 

Yesterday, President also welcomed Holocaust survivors for a Hanukkah reception in the East Room of the White House.

As manufactured housing professionals ponder a controversial and disruptive Trump Administration, it bears mentioning just how often the 45th president has said he would do something, and then moved on to do it.  Of course, there are still some issues that are pending – such as the border wall.  But the administration has clearly done more on reinforcing the border than previous administrations did.

One of our focus reports yesterday was on media coverage, and the bias or agendas that the media often has.  It is worth pondering why less of the pomp and circumstance of this White House is being presented by some networks. One day at a time, one ceremony at a time, there are clear signs that celebrations of diversity that are unifying are taking place.  Reporting on those is a arguably a healing balm, good to ponder at this sacred time of year.

Once more, to our Jewish readers, we wish them a happy Hanukkah, and to our Christian readers we wish them the blessings of Advent. ## (News, analysis, and commentary.)

NOTICE: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two browsers.

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SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

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