Archive

Posts Tagged ‘verge’

Ford’s Big Lead Dog, Teaches Manufactured Housing, Legal Q&A

March 20th, 2019 Comments off

 

Ford'sBigLeadDogTeachesManufacturedHousingLegalQ-ADailyBusinessNewsMHProNews

If you’re not the lead dog, the scenery never changes,” said the Ford Motor Company on their Big [Lead] Dog commercial’s YouTube page.

 

Ford’s Big Lead Dog commercial comes in two lengths on YouTube.  One has had over 8.5 million views as of this date. That number is nearly equal to the total number of every pre-and-post HUD Code manufactured home in the U.S.

 

 

That 8.5 million views is above and beyond the tens of millions who’ve seen their videos on cable, satellite, steaming or broadcast TV.

 

 

MHProNews isn’t advocating a traditional TV campaign, not now anyway. The point here is more subtle.

Ford sponsored the Verge’s home of the future modular building videos too. They’ve collectively been viewed by millions.

 

FordTheVergeMillionsViewsHomesoftheFutureDailyBusinessNewsMHProNews

Ford sponsored these videos on modular home building. They’ve had millions of views collectively. Which begs the question. Berkshire Hathaway can afford the best of everything for their business units. Why aren’t they doing all that it takes to do videos, education, and marketing that actually works?

 

Clearly, when it comes to marketing Ford gets it. Compared to Clayton Homes, or the Manufactured Housing Institute (MHI) ‘story telling’ and ‘image building’ videos, one could argue that the later two don’t.  MHI made an outrageous – and at best misleading if not arguably false claim last fall – that their marketing reached some 84 million Americans.  If so, then why were there so few sales in 2018?

 

MHI1085mediaplacementAudience84MillionMHIVideoStillMHILogoDailyBusinessNewsMHProNews

Warren Buffett was right about good but unfriendly journalists asking the questions and doing the reports that others have not.

But despite the various prior failures, flubs, fumbles, and – apparent public yawns for Clayton’s latest campaign – they remain ‘the big dog’ in manufactured housing Why?  Is there something else at play here that is more subtle?

 

 

A Relevant Segue

An attorney tracking and otherwise motivated by the Cavco Industries (CVCO) issues called the Daily Business News on MHProNews this afternoon.  He called to ask questions, hear some input, and to say “thank you” and “well done” for the recent reports on the various types of purported market manipulation – past and current – in manufactured housing. That attorney – along with other ‘suits’ or lawyers engaged in Cavco and other “investigations” underway in MHVille – have found the reports, fact checks, and analysis here on the Daily Business News on MHProNewsto be useful.”

Some are among the new sign-ups for the emailed headline news that are delivered twice weekly to thousands of industry professionals.

 

ManufacturedHomeIndustry#1HeadlineNewsMHProNews

To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.  

 

That’s mentioned for this reason. The normal logic of business doesn’t always apply to Warren Buffett’s Omaha based Berkshire Hathaway. For example, why doesn’t Buffett – who certainly understands synergy – not use the Berkshire Hathaway Media Group to do a periodic series on manufactured housing facts vs. myths or outdated notions?

Kevin Clayton obliquely explains that when he said on the video on the page linked here that “Warren” would be okay if Clayton lost money for five years, as long as the Moat was expanding. The normal logic doesn’t apply.

 

 

Through the Looking Glass, Darkly

MHProNews doesn’t claim to know every detail about what’s said and done in Knoxville at Clayton, 21st, or Vanderbilt Mortgage and Finance (VMF). We don’t. That obvious disclaimer noted, we do get some tips and insights from sources at and/or connected to Knoxville and Arlington. There has also been some apparent ‘false flag’ or test ‘fake tips’ too from the Omaha-Knoxville-Arlington axis. Thankfully, we haven’t yet bitten on a fake tip. But if we do, just recall that it was mentioned here first. We strive to verify claims and check claims against other sources.

 

SubmitNewsTipsManufacturedHomeProNewsMHProNewsLogoDailyBusinessNews

To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

 

The point, with respect to the Ford commercial and Berkshire, Clayton, or MHI’s action (or inaction) on education and marketing is this. They don’t have to perform in the same way as most businesses want. They are learning from each ad, each campaign, and every test. Plus, they get to posture for the industry, and some pros buy that posturing. Our publisher has frankly ly admitted he bought into the posturing for a time too.

There is sincerely reported news that is inaccurate, as Robert Robotti told his colleagues in the investment world. That’s an important point. But it needs to be turned inward toward Manufactured Housing.  ICYMI earlier today, click the linked text-image box below.

 

“Out-Performing the Market” Robert Robotti, Value Investing, and Manufactured Housing

 

The HUD Code industry gets a steady diet of misleading, fake, or otherwise inaccurate reports. The public likewise gets a steady drone of problematic reporting that drowns out much of the truth about manufactured housing. That may sound far fetched, but only for those who won’t dig deeper.

 

AllTruthPassesThrough3stagesFirstRidiculed2ndViolentlyOpposed3rdAcceptedAsSelfEvidentManufacturedHousingIndustryDailyBuinessNewsMHProNews

 

Some 22 million Americans that live in pre-HUD Code mobile homes, and post code Manufactured Homes know that their homes do the job for them. It’s the most proven kind of permanent affordable housing in modern U.S. history. It’s the truth hiding in plain sight.

 

2018DataShareofHousingMarketManufacturedHousingInfographicDailyBusinessNewsMHProNews612

 

As Skyline’s Terry Decio once said, ‘I’m tired of being the best kept secret. I’m ready to help house Americans.’ That’s logical. But normal business logic demonstrably doesn’t work in the topsy-turvy world of manufactured housing, where some players want to consolidate ever bigger portions of the industry.  That’s accomplished by keeping industry sales low, which depresses the value of other businesses.  It’s value investing, via arguable market manipulation methods.

 

The Facts and Stats That Industry Pros Tell Us

2019-03-20_2032MHProNewscPanelDataDailyBusinessNewsMHProNews900

Over 4000 hits in under 1 day on the Tunica Show “Fix the Manufactured Housing Tricks’ event. There were over 17,000 hits on the latest Clayton #MHM report in just 5 days. Beyond direct contacts from industry members, site traffic speaks volumes. MHMarketingSalesManagement is the original name for the site, and is at this time the biggest URL in traffic, but other URLs are getting their own traffic on the same content. Rephrased, the totals are higher than what is shown above. Industry pros are tired of the manipulation, and the signs are that they are ready to start the process for curing what ails the industry.

 

To Fix the Manufactured Housing industry Tricks, plan on attending the special discussion and pre-organizational meeting for a pro-growth post-production trade association on the afternoon of March 28th, immediately following the Tunica Show. Be there, it will be historic.  Make sure you are signed up for our emails, the Fix MH Industry Trick$ event updates will come via that MHProNews email list

 

Fix MH Industry Trick$ – Special Meeting at Tunica Show

 

In closing, let’s note that when it comes to industry trade media we are different. Perhaps that difference is what has made and kept us the Big Lead Dog in MHVille?  Thanks for making and keeping us #1. That’s tonight’s MH “Industry News, Tips, and Views That Pros Can Use” © where “We Provide, You Decide.” © (News, analysis, and commentary.)

 

ManufacturedHousingProNewsMHProNewsConfidentialTipsDocumentsNews

To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two browsers do.

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

ManufacturedHomeIndustry#1HeadlineNewsMHProNews

To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

 

Related Reports:

You can click on the image/text boxes to learn more about that topic.

 

Cha-Ching! Manufactured Housing Made Simple in 2019

Manufactured Housing Institute’s Monthly Economic Report Spotlights Challenge, What MHI, WHA’s Amy Bliss Said

Restraint of Trade, Manufactured Housing Institute, Clayton Homes, 21st Mortgage, Vanderbilt Mortgage, and Antitrust Law

Examining Derek Thompson’s Atlantic Report on ‘Mobile Home’ Retail Market as Fastest Dying Business In America

“Potentially Enormous Costs” “Proposed DOE Manufactured Housing Energy Standards” Exposed as HUD PD&R “Whitewash”

Court Rules That Sierra Club Has Standing to Sue DOE Over Manufactured Housing Energy Standards

Manufactured Home Production Decline Persists As 2019 Begins

HUD Code Manufactured Home Production Decline Persists – Time For Action Not Excuses

“The Illusion of Motion Versus Real-World Challenges”

Independent National Manufactured Housing Post-Production Association Takes Major Step

MHARR Releases Study Recommending Independent Collective Representation for Post-Production Sector

 

 

 

 

 

 

 

 

Hardwiring the Modular Home of the Future

August 30th, 2018 Comments off

HardWiringtheModularHomeOfTheFutureDailyBusinessNewsMHProNrews

One of the distinctions between a modular and manufactured home is the amount of work that has to be done on site, as most industry professionals know. HUD Code homes are built to federal standards, largely administered by the Department of Housing and Urban Development (HUD), while modular homes are built to state or local standards which mirror those of conventional housing.

 

In the early ’60s, in The Jetsons vision of a smart home, everything about the entire building from walls and windows to floors and technology was reimagined,” says Richard Harper per the Verge, a sociologist and computer scientist who’s done smart home research for Microsoft and Orange. But some 20 years ago, that vision shifted as new technologies emerged.

Says Harper, “The expectation that the walls of the house would be different had been abandoned, and instead houses were seen as husks that are populated with freestanding internet-of-things devices.”

Introducing the Verge and Curbed’s “Home of the Future” – Video

As those who’ve turned into our prior reviews of Curbed, the Verge and Ford Motor sponsored videos, focused on a modular home they’ve dubbed the Home of the Future.

Just the Facts – Compare Curbed and MHI, Next Step, Clayton, Cavco, Champion Homes Video Results

In just 10 days, the video below is approaching 300,000 views, with 7,200 thumbs up, and 398 thumbs down.  Episode 1 has topped 800,000 views on YouTube in just 3 weeks. See the video with our review of prior episodes, linked above and below.

 

Notice they are educating? How they answer implied or stated questions? That’s a theme that MHProNews’ publisher has promoted for years.  See more on that, among the related reports, linked below. ## (News, analysis, and commentary.)

(Third party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

ManufacturedHomeIndustry#1HeadlineNewsMHProNews

To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To provide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Resources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Related Reports:

Fresh Facts, Figures, Future of Affordable Housing -Comparisons- Conventional Site-Built v Mobile/Manufactured Home Industry Data

Power & Profit$ from Factual Sales & Marketing, Monday Morning Manufactured Housing Meeting – Part 1

Manufactured Home at Center of Controversy

September 11th, 2013 Comments off

Despite an ordinance banning manufactured homes older than eight years from being sited in Buffalo, Texas, a 1996 model was granted permission to be placed within the city limits, creating a thorny situation. Neighbors want the house removed because it was illegally sited, and others have been denied the opportunity to place their older manufactured homes in the city due to the same ordinance. Seven months later, the home remains, according to leoncountytoday.com, unoccupied, and without water and electricity hookups. MHProNews has learned Buffalo Mayor Royce Dawkins says he is on the verge of resolving the issue.

(Photo credit: ‘van’go/leoncountytoday.com)

MHC Residents Seek Closure Ordinance

March 15th, 2013 Comments off

The dailypilot informs MHProNews from Costa Mesa, Calif., just south of Los Angeles, a number of MHCs, especially those with a view of the ocean, may be on the verge of conversion to condominiums or other types of development. The Golden State Manufactured-Home Owners League (GSMOL) has been meeting with residents of some of the 18 MHCs in Costa Mesa seeking support to encourage city council to pass an ordinance governing the closure of MHCs. A measure was approved by the planning commission about ten years ago but failed to pass the city council. That initiative began following the closing of two MHCs in which some of the residents allegedly faced an uncertain future when they did not receive fair compensation.

(Photo credit: Christopher Weddle/centredailytimes–MHC emptying out)

 

New York City to Sell MOD

March 4th, 2013 Comments off

The dailyfreeman informs MHProNews that a modular home on the verge of being sold to a low-income family in Kingston, NY is the center of some controversy, due to the former mayor’s connection to the company that originally sold the home to the city and Ulster YouthBuild in 2011. The buyers have an approved mortgage to purchase the home for $135,000, and are required to remain in the home five years. The Common Council’s Community Development Committee (which voted in favor of the sale) Chairman Matthew Dunn says, “I support residents, including low income residents, owning homes in Kingston. Home ownership is a way to strengthen and stabilize neighborhoods. This sale means a property is on the tax rolls and that a family is committed to our community. Hopefully this home will provide them with the housing and security that they need to be successful in the future.” After former Mayor James Sottile left office, he began working for a developer who arranged the sale of the modular home to Kingston and the YouthBuild project. Purchased for $62,775, Sottile says the developer sold it at cost and therefore did not benefit. The Common Council will vote on the sale at their Tue. March 5 meeting.

(Image credit: MapQuest)