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Top Independent Manufactured Home Retailer Outsells Clayton Homes, Doesn’t Sell CMH Products, Per Mainstream News

February 25th, 2019 Comments off

 

TopIndependentManufacturedHomeRetailerOutsellsClaytonHomesDoesn'tSellCMHProductsPerNaplesDailyNewsUSATodayMHProNews

 

An independent manufactured home retailer has made mainstream news with a media outlet that is part of the USA Today family of media brands. For whatever reasons, that retailer only sells new homes built by members of the independent producer’s trade group, the Manufactured Housing Association for Regulatory Reform (MHARR).

 

ChrisLeePhilLeeJaniceLeeLeeCorpHomesFlorida#1RetailermanfuacturedHousingjacobsenHomesScotbiltHomesMHProNewsAccording to an article in the Naples Daily News, part of the USA Today family of newspapers, Estero, FL based LeeCorp Homes was recently named as the top retailer of manufactured homes in Florida.

Rephrased, that claim means that they are outselling Clayton Homes in Florida, or any other retailer in that state.

Our company has played an integral role in shaping the landscape of quality, custom-designed manufactured housing in Southwest Florida over 35 years,” said Chris Lee, president of LeeCorp Homes, “The key to our success lies in our ability to oversee every aspect of the homebuilding process, from customized design to permitting to installation and final move-in.”

Florida has been the #3 seller of manufactured housing in recent years. LeeCorp Homes sells new HUD Code manufactured homes built by Jacobsen Homes and ScotBilt Homes. Both of those producers are members of MHARR, according to federal and other sources.

Rephrased, based on the report, the accomplishment by LeeCorp Homes is quite impressive.  Why?  Because there are vertically integrated operations in the same state – including Clayton Homes – that LeeCorp Homes is outselling.

Independent retailers of manufactured homes, take heart.

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Data per MHARR, graphic by MHProNews.

 

According to their website and the Naples Daily News, “LCH Enterprises of Southwest Florida, LeeCorp’s construction and engineering sister company, was created in 2005 to implement turn-key packages including installation and completion of each new home. The company expanded its operation to include a second sales center in North Port to serve customers in the Port Charlotte, North Port, Venice, Englewood, Nokomis, Osprey and various areas.”

On this date, the firm enjoys a BBB rating of A+

LeeCorpHomesBetterBusinessBureauRatingDailyBusinessNewsMHProNews

 

Interesting MH Industry Takeaways?

It should be noted that LeeCorp Homes has used advertorials, besides other marketing methods.

As with many forms of marketing, there are arguably good, bad, or mediocre uses for advertorials,” said manufactured home industry consultant and MHProNews publisher, L. A. ‘Tony’ Kovach. “Our critiques of the Manufactured Housing Institute (MHI) uses of advertorials is NOT about the generic use of that medium of marketing. Rather, we’ve objected to what is arguably misinformation or problematic statements or claims that MHI has made using StatePoint or other advertorials. There are times we’ve used factually accurate advertorials that rocked for specific clients.”

What Tony Kovach is explaining is that advertorials are only as good as the content that goes in them. His critiques of MHI advertorials are many, including the obvious point that despite their claims, they clearly haven’t moved the needle on new manufactured home shipments nationally.

That said,” Tony Kovach elaborated, “often the best option – when possible – is getting authentic news coverage, rather than advertorials. For that matter, our MHLivingNews platform has proven valuable for specific clients. But on MHLivingNews, we do authentic interviews, not scripted or staged videos. The public can often discern the difference between what’s real and what’s faked.”

Customers interviewed on MHLivingNews are not paid to participate, they do so because they want to share their experiences with manufactured homes, the community that they live in, and those that sold them there home.  On one occasion, a meal and fuel cost was offered, in order to get a group of customers to participate in a focus group.  But there was not real monetary compensation made with that landmark focus group.

Tony Kovach is the co-founder of MHProNews, which rapidly became the most read trade media in all of manufactured housing. He also co-founded MHLivingNews, which is the arguably the #1 educational resource for consumers and others who are interested in learning more facts about manufactured home living.  He’s been cited by mainstream media on numerous occasions over the years as an industry expert, including being noted in the first footnote of the 2018 research by the National Association of Realtors ™ (NAR) 2018 report on manufactured homes.

We’ve often been able to get our clients mainstream media coverage in authentic ways,” Tony Kovach said. “We do that in part by framing a topic in a manner that strikes a mainstream news source as relevant to their audience. But if that doesn’t work, advertorials and numerous other options are certainly a viable alternative.

 

Consistency and Third Party Authenticated 

Another key to credibility in marketing is consistency. Sadly, MHI has published paid-for information via press releases and/or advertorials that have purportedly proven to contradict their own previously stated claims,” Tony Kovach explained. “We make a point of referencing a third-party information as often as possible. That too ads to credibility. Furthermore, unlike some bloggers or publishers in our industry’s trade media, that seem to have no problem making periodic claims without evidence.  Or as bad, using information or phrases as their own that actually originally came from another source they’ve seen, heard, or read.”

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The Bottom Line About this Florida Based Firm?

LeeCorp Homes ought to feel good and is hereby applauded for accomplishing the results stated in the Naples Daily News, and for their fine BBB rating.

That’s manufactured home “Industry News, Tips, and Views Pros Can Use,” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

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Which Manufactured Home Producer is the #1 Leader in the Hot Florida Market?

 

 

 

 

 

 

 

 

The Heat is On – Pressure Mounts on CFPB

March 21st, 2017 Comments off
GOPSenatorstoPresidentelectTrumpFireCFPBHeadRichardCordraycreditCNNMoney-postedtothedailybusinessnewsmhpronewsmhlivingnews

Credit: CNN Money.

As the Daily Business News has covered recently, the saga of the Consumer Financial Protection Bureau (CFPB), and its embattled director Richard Cordray, has been one for the record books.

Last Friday, the Trump Administration doubled down.

According to USA Today, the Administration officially joined a legal challenge aimed at sharply reducing the authority of the CFPB, a move that has drawn cheers and jeers from lawmakers.

Jumping into the PHH Mortgage vs. CFPB federal appeals court case, the Department of Justice argued in an brief that the structure of the CFPB is unconstitutional.

Comparing the CFPB to other independent agencies that are run by a commission with multiple members, the design of the CFPB may violate the Constitution because it is run by a single director that the president cannot remove at will,” said the brief.

MHCSuedAccusedofHousingDiscriminationByDepartmentofJusticeDOJlogo-postedtoDailybusinessnews

DOJ Logo.

There is a greater risk that an ‘independent’ agency headed by a single person will engage in extreme departures from the President’s executive policy.

According to the Washington Post, legal experts say that even though the brief does not make the Justice Department an official party in the case, it shows that the department is actively opposing the CFPB, and could signal that it may not defend the current structure of the agency if the battle reaches the Supreme Court.

It’s certainly not good for the CFPB,” said Michael Landis, litigation director for U.S. Public Interest Research Group, a consumer advocacy group.

The D.C. Circuit will put weight on the views of the Justice Department.

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PresidentDonald Trump and Attorney General Jeff Sessions. Credit: Alabama Today.

If the case continues through the court system it could create serious issues for the CFPB.

The organization can defend itself in the D.C. Circuit court, but it would need to be represented by the Justice Department if it wants to take the challenge up to the Supreme Court,” said Landis.

In that scenario, the CFPB would need another group to join the case on its behalf to argue against PHH before the Supreme Court.

Democrats and other consumer advocates tried to do so when they requested to intervene in the case earlier this year, but the court rejected them.

In support of the CFPB, they say that the agency being independent is the entire point, to shield it from shifts in presidential administrations to provide a more consistent approach to regulation.

It is independent from the political process, just like the other bank and financial regulators,” said Brian Simmonds Marshall, policy counsel for Americans for Financial Reform.

The Manufactured Housing Industry Speaks

IDontThinkThereWasEverMuchHighCostLendingInTheManufacturedHousingMarket-stillcreditCSPAN2--RichardCordrayCFPBdirector-Posted-MHLivingNews-com-

Still from an Inside MH video, reflecting how Richard Cordray himself said that there was never much high cost lending in the manufactured housing industry market.

As Daily Business News readers are already aware, while the CFPB had the support of the Obama Administration, the Trump Administration has had the organization in its crosshairs since the election.

Those in the industry have not been shy about their feelings on the matter.

The information on this case also has indirect ramifications for the Manufactured Housing Institute (MHI), and others in the industry, as the Preserving Access bill is being floated, which would modify portions of Dodd-Frank.

For more on what the Preserving Access bill means for the industry, check out the latest article on The Masthead.

For more on the CFPB’s impact on the manufactured housing industry, click here. ##

 

(Image credits are as shown above.)

 

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RC Williams, for Daily Business News, MHProNews.

Submitted by RC Williams to the Daily Business News for MHProNews.

Millennials not Quick to Buy Home

September 19th, 2013 Comments off

A USA Today survey of Census Bureau data reveals the Millennial Generation, those between 25 and 34, buoyed the renters’ ranks by some one million from 2006 to 2011, while homeownership dropped nearly 1.4 million. For some of that generation renting is a result of liftstyle and finances—they may take another job elsewhere, and in some cases do not want the ties that come with homeownership. Rental agents say occupants are older, more often single and are staying longer than they have in the past. Equity Residential has left behind properties in smaller markets like Detroit and Minneapolis and delved into major markets like New York, Boston and San Francisco. “I think they are embracing the social lifestyle of high-density urban living,” says Equity Residential CEO David Neithercut of the young adults. However, as MHProNews has learned, a Trulia survey in June revealed that 94 percent of renters 18-34 still plan to own a home someday.

(Image credit: rentdirect.com)

Discarding Fannie Mae and Freddie Mac = A Nightmare

August 12th, 2013 Comments off

While the Republican-led House Financial Services Committee is supporting legislation to totally eliminate Fannie Mae and Freddie Mac from the mortgage business with no government interference , the Democrat-majority Senate Banking Committee says the government needs to be a backstop to make certain borrowers of modest means can continue to obtain financing. Even President Obama, as MHProNews reported here Aug. 7, states the mortgage industry would be better served with more private sector involvement. Meanwhile, as HousingWire reports, Fox News blogger Peter Morici and USA Today both say eliminating Fannie and Freddie would raise the cost of borrowing to a level that would be out of reach of the middle class.

(Image credit: Fotosearch)

Inflation will be Higher than Current Interest Rate

August 16th, 2012 Comments off

RealtorMag ticks off four strong reasons for buying a home now, as John Waggoner writes in USA Today. The median single-family home price fell to $154,600 in January, the lowest price since Oct. 2001, a full third below the $230,900 number at the height of the housing market in July 2006. Secondly, in almost every metro market, because of the continuing rise in rents, it is now cheaper to buy than to rent. Thirdly, inventories of for-sale homes are beginning to shrink, which in the long term will lead to higher prices, making now the better time to buy. And finally, mortgage rates are at absolute record lows, making housing affordability more attractive. As MHProNews has learned the average 30-year fixed rate mortgage, the most popular among home buyers, is just above the lowest rate ever (3.49% recorded July 26) at 3.59%. As Waggoner points out, it is likely the rate of inflation will be above the current interest rate at some point in the future.

(Image credit: firstbanktrust)

CFPB Proposes New Mortgage Servicer Rules

August 14th, 2012 Comments off

In the face of mortgage servicers role in the national housing crisis by changing loan terms resulting in borrowers losing their homes, and foreclosing on homes when lenders missed payments, the Consumer Financial Protection Bureau (CFPB) has proposed a new set of rules to make borrowing more transparent and thus better protect borrowers. USA Today says the proposals require the servicers to provide clear monthly billing statements; connect borrowers with staff if they are in danger of foreclosure; notify borrowers if the interest rate is to adjust in case they want to refinance, or if they are being charged for insurance; and to keep better records to avoid mistakes. CFPB has concentrated on servicers since borrowers do not choose a mortgage servicer. Servicers buy the rights to service loan accounts and can charge fees for late payments. MHProNews has learned the CFPB will finalize the rules in Jan. 2013 after public comment ends Oct. 9.

(Image credit: HUD/Dean Hayes)

MHI CEO Jennison Responds to USA Today Article

March 16th, 2012 Comments off

In a letter published in today’s  USA Today, Manufactured Housing Institute (MHI) president and CEO Richard Jennison responded to a March 11 article in the paper that only people in manufactured housing are at risk during a tornado. Noting that 175 mph winds can ravage any housing, he quotes from the press secretary for Indiana Gov. Mitch Daniels: “The March 2 tornadoes were so strong, they destroyed school buildings and reduced conventional houses to dust.” Jennison adds the only truly safe place during a tornado is an underground shelter.

Photo credit: FoxNews)

Rep. Bachus: Stop the Hemorrhaging Federal Programs

February 7th, 2012 2 comments

The USA Today tells MHProNews.com an op-ed piece by Congressman Spencer Bachus, R-AL, Chairman of the House Financial Services Committee, says we need more private investment that create jobs, not more failed government programs. Saying Pres. Obama’s policies have failed to help struggling homeowners and the programs are too expensive, he adds the president’s newest plan will shift the burden of underwater mortgages from the banks to the taxpayer. Noting the Federal Housing Administration (FHA) is holding $1 trillion in loans with only $2.6 billion in reserves, Rep. Bachus suggests FHA may need a bailout, much like what the government did for Fannie Mae and Freddie Mac. Job loss is the root cause of most foreclosures, he says, and the House has passed and sent to the Senate 27 bipartisan bills that the Democrat-controlled Senate has not brought to a vote. He also says the president needs to support more private participation in the mortgage market.

(Photo credit: Rep. Spencer Bachus)