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Posts Tagged ‘Trends’

Winners and Losers, 5 Midwestern States, Manufactured Home Shipment Breakdown

July 9th, 2018 Comments off

 

NewManufacturedHomeSales5MidwesternStatesWinnersandLosers

“…Check out Michigan numbers. They are declining but the retail market is strong. Less rental purchases.”

The above was part of a series of off-the-record messages from a HUD Code home production center that ships into the Midwestern states.  There were several topics, but this one – which came from a Manufactured Housing Institute (MHI) member company – was focused on concerns that manufactured housing was still hitting new home shipment headwinds.

Further, the new home shipments don’t closely reflect new home sales, as would have been true 10, 20, or 30 years ago.

Feb2017to2018ComparisonManufactruredHousingINdustryDailyBusinessNewsMHProNews

In another message from a different source was a related news tip from a Daily Business News reader.

Mar2017to2018ComparisonManufactruredHousingINdustryDailyBusinessNewsMHProNews

It appears to be a scan or photos of two charts, which MHProNews has added its logo and fair use notice to, after-the-fact.  The spot-checked data appears to be accurate.

ConstructionofModestsizedHomesRemainsLimitedHarvardJCHS2018ManufacturedModularHousingDailyBuisnessNewsMHPronEws

The only JCHS graphic that specifically mentions manufactured housing.  To see the related report, click here, the image above, or the related report below.

How can it be that during a growing affordable housing crisis, that manufactured home shipments are declining anywhere in the U.S.?

But as the Daily Business News has exclusively reported on prior occasions, rises in new home shipments to states such as Texas, Louisiana, Florida and Alabama are masking the decline, modest growth or essentially flat sales in some 1½ dozen other states, per the last review, shown in the linked article below.

While Manufactured Housing Overall Rises, Some Slip Sliding Away

 

The Troubling Trend report, which is linked below and can be read later for greater depth of understanding on the topic, spotlights how several industry professionals in operations of all sizes are telling MHProNews that rental shipments into communities are another ‘mask’ for essentially flat manufactured home sales.

Manufactured Home Communities, Retailers, Developers Face Disruptive, Troubling Trend

While shipments have been steadily rising for years, producers from among MHI and MHARR member companies have told MHProNews that they feel concerns about what could happen in 3 to 5 years, if the underlying cause for these trends aren’t addressed.

It is worth noting that Ohio has risen significantly.  This is true, even though that state went through a bruising media battle with their governor and politicos that wrenched away their state commission that oversaw manufactured housing installations.

That state association took pro-active steps to address the mainstream media, and this trade media, in disputing the claims. While they didn’t succeed in their quest, all the apparently negative publicity did not negatively impact their shipments. Why?  Could it be that the routine push-back by the Ohio state association helped attract new customers that may not have come otherwise?  “We Provide, You Decide.” © ## (News, analysis, and commentary.)

(Third party images, content are provided under fair use guidelines.)

Related Reports:

Manufactured Home Shipments, State by State Breakdown, May 2018 Official HUD Data

Harvard’s Joint Center for Housing Studies 2018 – Affordability, Manufactured Homes, and Modular Housing Report

“Why Advocates Need to Rethink Manufactured Home Quality,” Harvard, GSE, Genz, “High Satisfaction”

 

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UMH CEO Sam Landy Touts and Tempers Manufactured Home Operation’s Expectations

April 10th, 2018 Comments off

SamLandyUMHPropertiesCEOPresidentNAREITDailyBusinessNewsMHProNews

UMH Properties (UMH:NYSE) has both touted and tempered the results and expectations that investors may have with respect to one of the largest players in the manufactured home community (MHC) sector.

 

To provide a balanced view of the latest reports on the manufactured home (MH) community REIT (Real Estate Investment Trust) – UMH Properties – to MH Industry Professionals and investors, one must take a step back and establish some context.

The Daily Business News is the only MH Industry trade media that tracks their and other stocks connected to manufactured homes.  We’ve done so for years. The closing numbers on the UMH stock last night are linked here.


 

 So MHProNews and MHLivingNews.com has directly engaged with UMH Properties for years, as well as tracked reports about them by others.  MHProNews has interviewed UMH President Sam Landy a number of times.

 

The videos posted are both from 2017, but are revealing and relevant precisely as background.  They reflect their leadership’s thinking and company facts in brief.

MHProNews will follow up in the near term with a deeper data dive into UMH, and what that tells us about the trends in manufactured housing in general, as well as in the community sector.

Related reports to the state of the manufactured home industry after the end of the first quarter of 2018 are linked below. ## (News, analysis, and commentary.)  (Third party images are provided under fair use guidelines.)

Related Reports:

“Trailer House Trauma,” Fresh Look at Manufactured Housing’s Opportunities

Intelligence Report – MHI Producer Spotlights “the Plan” for MHCs, Community REITs

Sun Communities Annual Data and Manufactured Housing Industry Investor Presentation Highlights

Marketing, Web, Video, Consulting, Recruiting and Training Resources

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Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

“Trailer House Trauma,” Fresh Look at Manufactured Housing’s Opportunities

April 7th, 2018 Comments off
RedmondNewMoonTrailerHouseMobileHomeLucyDesiLongLongTrailerMovieStillTailreHouseTraumaDailyBusinessNewsManufacturedHousingIndustryRedmondNewMoonTrailerHouseMobileHomeLucyDesiLongLongTrailerMovieStillTailreHouseTraumaDailyBusinessNewsManufacturedHousingIndustryMHProNewsMHProNews

A Redmond New Moon mobile home, which today would be part of Champion Homes. Still from the movie, “The Long, Long Trailer.” see clips of the video, below.

Misunderstood.

 

Perhaps no other industry which has a product that boasts 22 million daily users is as misunderstood as the Manufactured Housing Industry in 21st Century America.

DarrenKrolowskiDataCompJLTAssocMHVillageEVPCreditDataComp.

Darren Krolewski, MHV.

At the Tunica Manufactured Housing Show, Darren Krolewski exemplified the problem, when he told attendees that they can ask some adult about a “manufactured home,” and they often have “no clue what that means.”

Krolewski is not alone in that experience.

Part of that misunderstanding can be captured in the irony – the tragedies – illuminated in the routine misuse by media or others of the words, “trailer house,” and “trailer park.”

For millions, those words are synonymous with “trailer trash.” Not many want to be thought of as trailer trash, one of the last acceptable put-downs of the 21st Century. After interviewing many, often on video, it is clearly an emotional trauma for them.

When tens of millions of potential buyers don’t understand the manufactured home product, of course it’s acceptance as a mainstream form of housing is compromised.

There are opportunities that can arise from that understanding. But to tap them, one must take a fresh look, and begin by clearly grasping the cause before the cure can be understood, or applied.

MHVille’s “Trailer House Trauma” is not the only explanation why so relatively few manufactured homes are being sold today, but it is one of them.

 

Lucy and Desi – Flashback to When a Trailer House Was Classy and Cool

If you’ve ever watched the Lucy and Desi comedy movie, “The Long, Long Trailer” then you realize that when you flashback in time to the early 1950s when that film was produced, it was often upscale people who bought a mobile home or ‘trailer house.’

 

 

The reason it was called a ‘trailer’ is because it could be pulled behind many a car, or pickup, as is often demonstrated in the movie.

Note in the chart below how high the sales levels of mobile homes were in the 1950s through the early 1970s?

Image and understanding aren’t everything, but they are a key part of acceptance.

So, “The Long, Long Trailer movie certainly didn’t hurt the sales of mobile homes.

 

Fast Forward to the 1990s.

Now, hop in your De Lorean, and flash-forward from the 1950s to the 1990s.

The manufactured housing industry was hitting its most recent peak. Several problematic challenges were in motion, including poorly underwritten manufactured home chattel loans. 2 decades later, that’s another problem that still haunts the industry with Fannie Mae, Freddie Mac, and Wall Street.

But why?

There was a bigger bloodbath in conventional housing’s varied meltdowns, the most recent and memorable one being the bubble that burst in 2008. Conventional and other lending came back for mainstream homes, why not for manufactured homes?

Part of the reason the Duty to Serve (DTS) Manufactured Housing, rural, and undeserved markets was passed by Congress in 2008 was precisely the “poor paper” image that manufactured home chattel loans unfairly represented. Some independents in the industry realized that they needed Congress to act, to force federally chartered Government Sponsored Enterprise (GSE) lenders to support America’s most unsubsidized form of affordable home ownership.

After all, isn’t it discriminatory to robustly support mainstream housing, and not give equal opportunity for supporting manufactured homes?

But another issue for manufactured housing in the 1990s was the brewing “image issue.”

It was exacerbated when President Bill Clinton’s advisor James Carville, as a red herring on that administration’s simmering sex scandals, quipped “Drag a $100 bill through a trailer park, you never know what you will find.”

“Drag a hundred-dollar bill through a trailer park, you never know what you’ll find,” James Carville, Clinton Strategist

That comment by Carville went viral.

It’s haunted the industry ever since. In hindsight, one might ask, why didn’t the industry respond?

Carville’s calculated comment was a clearly bigoted, prejudicial statement that targeted the millions of Americans living in pre-HUD Code mobile homes and post-code manufactured homes (MH) — and by extension — the industry that serves them.  Not addressing the slander was arguably a mistake.

In the 1990s, the RV Industry – which began to separate from the MH industry during the mobile home (MH) era – launched and sustained since then their “Go RVing” image campaign. The manufactured housing (MH) tested marketing campaigns at times and regions, like ones done in California, or the Pacific Northwest. But those efforts were not sustained. Nor was there ever a coordinated, national MH campaign in the days when the industry’s producers were flush with cash.

So, the RV production chart reflects the fact that towable and motorized recreational vehicles (RVs) outsell manufactured homes today by more than 5 to 1. Yet RVs cost far more per square foot than even the higher priced manufactured homes. RVs are for most a luxury item, with many RVs not necessarily used for full-time living.  To rephrase, the Go RVing campaign has worked.

But that doesn’t imply that the same would work for manufactured housing.  That said, doing nothing is also not acceptable.

RVIARVBusinessManufacturedHousingIndustryDailyBusinessNewsMHProNews

 

RVs are but one reminder than manufactured housing (MH) is nowhere near its potential.

 

 

Me Too?” Cures and Opportunities Begin with Understanding

CallKenCorbin10000ManufacturedHomeRetailerDealerDropDailyBuisnessNewsMHProNews

The above is a collage of some images from Ken Corbin’s presentation at the manufactured housing industry’s 5 State Event in Deadwood, SD. There’s been over 10,000 retailers lost since the 1990s, said Corbin. That’s “the 10,000 drop.” Graphic by Corbin used with permission.

Former Clayton manager and retailer, Ken Corbin told MH professionals in Tunica, “don’t be a me too” seller in the manufactured home industry. To be more successful than others, one must stand out from the crowd.

Ken’s correct on not being a “me too” point — if greater success is the goal — then Ken’s point is true.

But more than that, one must first understand the causes of what’s kept manufactured housing rising since 2009, but still at historically low levels. It’s common sense that the cure comes after a proper diagnosis and treatment. 

This article looks at measurable data points and troubling facts that almost no one in the industry today mentions, much less addresses.

The “Trailer House Trauma” is far from the only challenge, but it is a real one.  Those willing to stand out from the pack are those who are willing to do the research or hire the talent needed to gain a similar understanding that successful investors like Warren Buffett have routinely done.

Give the man his due, Buffett does his home work.  He says he reads 5 to 6 hours a day.

What’s Next?

This is part one of a periodic series on the true state of the manufactured housing industry after the first quarter of 2018.

Some related data points and reports are found linked after the Related Reports header, further below.

TrailerHouseMobileHomeManufacturedHomeFactoryBuiltHousingEvolution101MHProNews-MHLivingNews

Trailers could be pulled by a properly equipped car or pickup truck. Mobile homes became heavier, wider, and long enough to require special equipment and a trained driver. Manufactured housing is routinely far heavier still, wider, and moving them properly takes heavy equipment and a skilled driver.

As a closing note for today, while being “misunderstood” and the “Trailer House Trauma” is a problem, but it’s also an opportunity in disguise for potentially hundreds of industry companies of all sizes.

Manufacturers, retailers, communities, lenders, vendors and other service providers are all able to benefit from the proper localized, targeted marketing and customer engagement approaches.  Those methods must be based upon reality, as opposed to wishful thinking.  They must be sustainable, or else they will fail.

Hundreds of thousands of affordable homes are needed every year in the U.S. What other sector of the multi-trillion-dollar housing industry has so much upside potential?  Can you name any?

“Starting” Dip in Home Sales, New Crisis Says Housing Experts

 

RV and National Association of Realtors (NAR) data are clear indicators that with the proper capital, planning, team, motivation, and execution, manufactured housing industry professionals can turn their own image around on a localized basis.  RV dealers and real estate firms invest in their success.  Half a million RVs in 2017, plus over 5 million resale housing units for the NAR in 2017 are proof that it pays off.

 

CelebratePastToEndTrailerHouseTraumaLongLongTrailerMobileManufacturedHomeIndustryDailyBusinessNewsMHProNews

Sadly, very few understand the connection between understanding the challenges, which can then lead to profitable solutions.  But that too is an opportunity in disguise, for those who reject being another ‘me too,’ and embrace the notion that success requires thoughtful change.

Case studies our consulting operation has done with those who put in the effort and resources have seen solid, positive results. To learn more, note the second related report, linked below. ## (News, analysis, and commentary.)

(Third party images are provided under fair use guidelines)

Related Reports:

“Move, Open, Live” De Rose Industries & Senator Thom Tillis’ Mobile Home Comments

Understand, Plan, and Execute – Monday Morning Sales Meeting

LATonyKovachPresenting%StateConvDeadwoodSDKenCorbinCommentManufacturedHousingIndustryEventDailyBusinessNewsMHProNews

Consulting, Marketing, Video, Recruiting, and Training Resources

ThereAreOnly2WaysToLearnOwnOthersExperiencesLATonyKovachManufacturedHousingIndustryMHProNews

 

By L.A. “Tony” Kovach to the Daily Business News for MHProNews.com.

Tony is the multiple award-winning managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Office 863-213-4090 |Connect on LinkedIn:
http://www.linkedin.com/in/latonykovach

 

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Oil and Manufactured Housing, 3 Charts Spotlight Facts, Trends, What, and Where Hot Spots Are

January 18th, 2018 Comments off

oilwelldrillingpixabaymanufacturedhousingdailybusinessnewsmhpronewsAnalysts and publicly-trade manufactured housing companies widely agree that growing job creation is a good thing for home sellers.

Sources also agree that when energy costs are lower, that tends to be good for manufacturing and business.

When consumers pay less for energy, they have more disposable income for other things; including housing.

So a recent report that U.S. shale oil output is surging could be yet another indicator of better times ahead in America.

 

 

 

 

mod mancamp williston nd associated press credit

Modular man-camp. near Williston, ND,. AP.

The three charts below sum it up, for where the hot-spots are.

ShaleProductionVsTotalOilProductionChart2018DailyBusinessNewsMHproNews

Per CNBC,

  • U.S. shale oil production will grow by 111,000 barrels a day to 6.55 million barrels a day in February, the U.S. Energy Information Administration forecast.
  • Output from the Permian Basin in Texas and New Mexico is seen rising by 76,000 barrels a day.
  • Growth from shale oil regions is driving a recovery in U.S. oil production.

AmericasShaleBasinProductionChart2018DailyBusinessNewsMHproNews

While energy, particularly oil, has often contributed to booms-and-busts for manufactured housing in a given area, as the shale technology evolves, the “plays” tend to be longer.

MAPLocationsAmericasShaleBasin2018DailyBusinessNewsMHproNews

## (News, analysis, commentary.)

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Soheyla Kovach, with her son Tamas (center, pronounced “Tah Mash) and husband L. A. “Tony” Kovach, will all be at the 2018 Louisville Show. For a third party profile of the family and business, click here.

Submitted by Soheyla Kovach to the Daily Business News for MHProNews.com.

 

 

Record Numbers hit the Road for Thanksgiving, Sign of Improving Economy, Consumer Confidence, Good for Manufactured Housing

November 22nd, 2017 Comments off

AAAReutersRecordTravelWeekendDailyBusinessNewsMHProNewsPresident Trump isn’t wrong about the stock market’s record heights,” admitted the left-of-center flagship, the NYTimes.

Even as the unemployment rate has fallen, and…other economicadvances, the NYTimes said, “…economists expect wage growth to improve if unemployment stays low.”

Thus in 30 words, the NYTimes summed up what the Daily Business News spent several articles making the case for this summer.

Namely, that the Trump economic policies would be better for America, businesses, and workers than the what amounted to the ‘stay the ObamaNomics course’ plan advanced by the 45th president’s rival in 2016, former Secretary Hillary Clinton.

America, Manufactured Housing & Debate Over Minimum Wage$

While publicly traded reports to investors won’t typically name the president’s policies any more than will some in the mainstream media as being good for their businesses, it is clearly a factor that the industry’s professionals can’t ignore.

There is much for industry pros to be thankful for tomorrow…

MHC Video Interview on Cohesion, Brand, and Manufactured Housing Industry Advancement

…but there is also still much to tap all of the opportunities available.

Does a 2017 Harvard Study Point to More Manufactured Home Industry Potential?

Highest Travel Numbers for Thanksgiving in 12 Years

AAA has projected that 50.9 million Americans will take to the highways, airports, rails and other forms of transportation.

In a statement, AAA Public Affair Manager, Cindy Antrican said, “A strong economy and labor market are generating rising incomes and higher consumer confidence, fueling a strong year for the travel industry, which will continue into the holiday season.

The Thanksgiving holiday travel period is defined as Wednesday, Nov. 22 to Sunday, Nov. 26.

Beyond Thanksgiving, Reflections on Scandals, Fears, Reform, Prayer, Conversion

Announcement, Schedule 

While most industry professionals will be completely off for the holidays, MHProNews will offer those who want to catch up on their reading, or are hungry for new stories relevant to their business tomorrow, Friday and Saturday.

Stay tuned for some upcoming, eye-opening reports, you won’t likely find anywhere else in MHVille trade media. ## (News, tips, and commentary.)

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Clayton’s Oakwood Accused, “Trying to Circumvent the Law,” ‘Ready for Fight’ – BoA Fracas

November 17th, 2017 Comments off

OakwoodHomesDelwareDailyBusinessNewsMHProNews720The residents of Irons Acres are ready for a fight,” said Maria Counts for Coastal Point, about events unfolding in Sussex County, DE.

Counts says that the 26 home sites have 21 homes on them. Angry residents are complaining about a manufactured home that they believe was placed in their neighborhood improperly by Oakwood Homes.

According to Mahany Law, whose website describes itself as “America’s Financial Fraud and Whistleblower Lawyers,” “Oakwood Homes” is a brand among the “Companies in the Vanderbilt * Clayton 21st Constellation.”

If this is a microcosm of what is going on in the county as a whole, we have a lot of issues,” stated an Irons Acres property owner, Charles Campbell.

Per the Coastal Point, “Campbell said that while he was out of town earlier this year, he received a call that a trailer home [SIC] was being moved onto the vacant lot on his street. Having been told previously that the lot would have a single-family home constructed on it, he called the County to ask about permitting.”

DefiningSICinJournalismDailyBusinessNewsMHProNews-com

A commonly misused term doesn’t make it the correct name. Media should learn and use the correct nomenclature, just as they would for people, products, and professions other than manufactured homes.

Campbell said that “Oakwood Homes had been made aware of the permitting issue on Sept. 13.”

Nevertheless, per Counts’ report, “[Oakwood Homes] knew that there was a problem, and [they] just kept on going. These people have basically done just whatever they want to do.”

They specifically wrote these ordinances to protect people’s homes and their values by not allowing trailers [SIC] in certain places,” Campbell said.

The county requirements reportedly include a restriction that a manufactured home be on at least .75 acres, and the site in question was less than the requirement.

SussexCountyDEOakwoodHomesClaytonHomesDailyBusinessNewsMHProNews

Requirements

The subdivision’s restrictive covenants reportedly states, “No structure of a temporary character and no trailer [SIC], tent, barn, tree-house, or other similar outbuilding or structure shall be placed on any lot as shown of the aforesaid plot, at any time, either temporarily or provided…”

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The covenants also state, “These restrictions may be enforced by Howard Hitch, his Heirs, Executors, Administrators or Assigns, or any property owner… All lots owners must comply with the Sussex County Zoning Ordinances governing AR-2 districts.”

Campbell sees himself acting under those rights in his effort to stop the Oakwood location from finalizing the installation.

County Attorney

Assistant County Attorney Jamie Sharp noted to the board that two opinions from appraisers were provided to them by one of the residents in opposition to the Oakwood application for a variance.

In a packet presented to the board at the application’s first hearing, Campbell included a letter from Carmean Appraisal Group which said, “The manufactured home could have a negative impact on the values of the existing homes.”

A letter from broker William Emmert Sr. with RE/MAX Realty Group was also in the packet, which reads,

It would seem from my general inspection of the community that all construction is either stick-built or modular, with NO mobile homes [SIC]I am a 44-year Delaware real estate salesman/broker and my opinion is that values in ‘Irons Acres’ will be negatively impacted by some 20-25 percent with the addition of a mobile home [SIC].”

He Lied

Campbell also pointed out that, on the application, Fleming wrote that the addition of the manufactured home would not alter the essential character of the neighborhood, as “there are mobile homes [SIC] in the subdivision.”

He lied,” Campbell said.

In his letter to the Board, Berl also called into question how Oakwood Homes could have been unaware that a modular home could not be placed on such a small lot.

According to its website, Oakwood Homes first opened for business in 1986, and its manager, Gil Fleming, who signed the application, has been part of the manufactured housing industry for over a decade. It is inconceivable that Oakwood would be unaware of the three-quarter-acre requirement that has existed for some time, and the Board is well aware that Oakwood has been active in Sussex County for some time,” local media reported.

OakwoodHomesClaytonHomesDailyBusinessNewsManufacturedHousingIndustryMHProNews

BoA Punted

With the Sussex Board of Adjustments (BoA) having deferred their decision three times, Campbell said the property owners on in Irons Acres feel as if their concern is not being taken seriously.

It’s frustrating to us as homeowners… We went back there the second time, they had done nothing.”

Under BoA requirements, applicants for a special use-exception must meet certain thresholds for the exception to be granted, including showing ample reason that the granting of the exception will not adversely affect the values or uses of adjacent properties.

In the very beginning, they said it was up to the applicant, Oakwood Homes, to prove that it would not change our neighborhood…[County Attorney Jamie Sharp] told them on more than one occasion that the fact that it’s there [already] is completely irrelevant,” said Campbell earlier this week. “It seems to me they’re trying to circumvent the law, not enforce the law.”

Fairness, Balance Missing?

One of the challenges in getting a fair and balanced report on such an issue is that corporate-owned stores often encourage managers not to engage with media, unless specifically authorized to do so.  That makes it difficult to know Oakwood’s side of the story.

Also, unanswered by the local news account is what impact this has on the presumed purchaser of that Oakwood Home?

As this review reflects, the Coastal Point report leans heavily against Oakwood, a part of the Clayton family of brands.

But based upon what’s stated, there is a certain takeaway.  Local media reports, like this one, are fairly common. It impacts numerous industry businesses. That’s why MHARR produced this recent report, linked here.  It’s why MHLivingNews created a periodic series of reports, such as the one below.

Local Star Chambers Wage War on Affordable Housing

The kinds of concerns noted in this Sussex County, DE tale are what frequently cause the NIMBY attitudes that harm the advancement of the manufactured housing industry.

Against that backdrop, wow does MHI’s social media or new videos defend against such common incidents?

Marty Lavin Lashes the Manufactured Housing Institute’s (MHI) Latest Initiative

Is this story out of the First State yet another example of what an MHI award-winner, quipped about?  Marty Lavin, concerned over the plans being reported by MHI, pointed to the steady drum beat of negative news reports, calling that the industry’s “other image campaign.” ## (News, analysis, and commentary.)

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Manufactured Housing Latest Shipment Data, Trends, Compared to Conventional Housing Growth

November 6th, 2017 Comments off

USCapitolBuildingWashingtonDCLatestManufacturedHousingIndustryHUDCodeShipmentReport“…according to official statistics compiled on behalf of the U.S. Department of Housing and Urban Development (HUD), year-over-year manufactured housing industry production grew once again during September 2017,” said the Manufactured Housing Association for Regulatory Reform (MHARR) per official statistics compiled on behalf of the U.S. Department of Housing and Urban Development (HUD).

Just-released statistics indicate that HUD Code manufacturers produced 7,580 homes in September 2017, a 3.5% increase over the 7,322 HUD Code homes produced during September 2016. Cumulative industry production for 2017 now totals 68,419 homes, a 14.2% increase over the 59,889 HUD Code homes produced over the same period in 2016,” said the release to the Daily Business News on MHProNews.

A further analysis of the official industry statistics shows that the top ten shipment states from the beginning of the industry production rebound in August 2011 through September 2017  — with cumulative, monthly, current year (2017) and prior year (2016) shipments per category as indicated – are,” as follows, per the MHARR statement.

TopTenManufacturedHousingIndustryStatesCumulativeShipmentsDailyBusinessNewsMHProNews720

The latest information for September 2017 results in no changes to the cumulative top-ten list, the release stated.

In a response to an inquiry in a separate but related statement to MHProNews, MHARR’s president, Mark Weiss, JD, noted the growth trend for the MH Industry since hitting bottom in 2009.

ManufacturedHomesProduction2009to2016NewHUDCodeManufacturedHomeShipmentsManufacturedHousingAssocRegulatoryReformMHARRDataResearchMHProNews

About MHARR

The Manufactured Housing Association for Regulatory Reform is a Washington, D.C.-based national trade association representing the views and interests of independent producers of federally-regulated manufactured housing.

mharr-hud-manufacturedhousingmonthlyproductionreport-manufacturedhousingindustryshipmentsdailybusinessnewsmhpronews

Credits: MHARR, HUD, Wikipedia.

HUD Code Recovery Post-2008 Compared to Single Family, Multi-Family Recovery

While manufactured housing professionals are widely encouraged by the gains made since the industry hit bottom in 2009, there are also areas of concern that become evident when compared to the recovery in the conventional housing industry during the same time frame.  Note the far more rapid recovery of single family home starts, per U.S. Census Bureau data. 

Using the MHARR compiled data above, the industry has grown some 63.3 percent from the 2009 baseline to the close of 2016.  Using Census data, shown below, during that same time frame, single family home starts have increased some 75.56 percent. To rephrase, the industry is growing at a slower pace during the affordable housing crisis than far more costly conventional housing is.

USCensusBureauUSSIngleFamily2006to2016MultiFamilyHousingStartsDailyBusinessNewsMHProNews730

Thousands of the manufactured homes being shipped are going into land-lease communities to be used as rental housing there.

Also, about 18 states are either flat, declining or increasing only modestly.  See the report, linked here## (News, research, analysis.)

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New MH Industry Reports – “Politically Incorrect, Factually Accurate”

August 7th, 2017 Comments off
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Collage credit, MHProNews.com.

As promised last week, the Manufactured, Modular and PreFab Housing Industry’s new featured articles and reports are live on the MHProNews home page.

Recent or first-time visitor?

Then go to the home page, and scroll down past the Daily Business News and MHLivingNews modules, and on the center left, you’ll find over 18 new featured articles and reports.

Among those are 4 “headlines news” features, that can help busy professionals catch up with the top news stories that impact manufactured housing for the month in review.

Trends, research, new developments, expansions, closings, data, company, association, finance, economic, and political topics which impact the industry are part of this August 2017 new Featured Articles.

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Collage credit, MHProNews.com.  Click above to see the home page.

“Politically Incorrect, Factually Accurate”

Our sponsors, team members, and management thank you for making us the runaway number one professional resource in the manufactured housing industry’s trade media.

 

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Politically incorrect, factually accurate. We provide a wide range of vantage points, but always strive to be factually accurate. If you ever see a factual error, please let us know. Thank you for making us the runaway #1 in manufactured housing trade media. Click above to see the home page.

As True Today as When This 2 Minute Video Was Made


We Provide, You Decide.” ## (Announcements, associations, how-to, opinions, reports, features, and headline news).

(Image credits are as shown above, and when provided by third parties, are shared under fair use guidelines.)

SoheylaKovachManufacturedHomeLivingNewsManufacturedHousingIndustryDailyBusinessNewsMHProNews-Submitted by Soheyla Kovach to the Daily Business News for MHProNews.com.

Upscale Prefab Home Showcased in the Desert

December 19th, 2016 Comments off
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Credit: Marmol Radzinder.

LA-based design studio Marmol Radzinder recently shared images of their Las Vegas, Nevada prefab home completed in 2009.

The home, on a hillside location overlooking the city, consists of 36 prefabricated steel frame modules, which were assembled off-site while concurrently the foundation work being done on-site. This combination cut the total construction time to 12 weeks.

Another unique feature to the home is that it is partially buried in the ground, which allows it to take advantage of the earth’s naturally cool thermal mass, and thus helps insulate the home.

Deep patios also support control of the amount of direct sunlight hitting the interior.

The 18,000 square foot home includes four bedrooms and five bathrooms, a spa, pool, a series of partially covered and uncovered patios and courtyards.

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Credit: Marmol Radzinder.

12′ by 12′ modules was not only a cost effective solution for the construction but also provided Marmol Radzinder to play with indoor and outdoor spaces, consistently blending both throughout the house,” a statement from the company said.

A tiled deck that spans out onto a large central courtyard ensures natural light and ventilation to every room in the house, and louvered roofs that cover outdoor terraces also function as shading devices for the glass walls.

The living area combines a standard 12-foot module with another partial module making 15-foot tall ceilings that provide expansive views.

The Daily Business News has featured the work of Marmol Radzinder in the past, including their nod to lead the architecture design for eleven new manufactured homes that were showcased by the city of Santa Monica, California as examples of green technology applied to manufactured housing. That story is linked here. ##

(Image credits are as shown above.)

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RC Williams, for Daily Business News, MHProNews.

Submitted by RC Williams to the Daily Business News for MHProNews.

Manufactured/Modular Home Retailer Grabs Positive Local Media Coverage

September 24th, 2016 Comments off

anacapahomesteam-creditanacaphomespostedmanufacturedhousingindustrydailybusinessnewsmhpronewsVentura, California based Anacapa Homes received positive local media coverage by announcing that they are the new area representative for Skyline Homes. The company touted how the addition of Skyline Homes adds to a mix that also includes California and Arizona based producer Redman Homes.

Anacapa Homes is owned and operated by Katherine and David Hackett.

Speaking about their deal to represent Skyline Home, they naturally told The VCStar that they are pleased.

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A contributed photo by Anacapa Homes to the Ventura County (VC) Star. Similar to the Bakken story by UMH Properties, this is an example of how an advertorial can be used in ways that conveys a more positive image of manufactured and modular homes.

Skyline offers both manufactured and modular homes at affordable pricing without sacrificing quality,” Katherine Hackett told the local publisher. With their eyes on the prospective home buying public, Hackett adds, They offer Formica, tile, granite and quartz counter tops. They also offer laminate and tile flooring, which seems to be the popular choice for today’s consumers.”

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Contributed photo that appeared in the VC Star. Consultant and publisher L. A. “Tony” Kovach, commenting on the Anacapa story, noted that beyond curb appeal, there are advantages in showing appealing home interiors via stills and video, and photos and video of team members. The home photos below will be from the Anacapa website, but note that these were not part of the VC Star’s article. The photo collage at top is also from the Anacapa website.

In business since 1951, Skyline Homes is an Energy Star Partner, which means its homes can save 20 percent to 30 percent on energy bills versus conventional construction. In a high cost state like California, that designation will be of keen interest to many home shoppers.

Making the Experience & Reality Match the Message

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Marketing campaigns designed to change an image and attract more upscale customers – says Kovach – are marathons, not sprints. Surveys reflect that buyers with good credit and cash often take months or even years to shop, so marketers must get and stay in front of that valuable target audience. Qualified buyers require consistent effort, and then the experience must match what is being projected. Photo credits, Anacapa Homes, but noting again that these were not part of the VC Star advertorial.

Our industry succeeds when our customers are happy,” says Tom Fath, a partner in his family’s Northwestern Indiana community business that retails new manufactured homes at their location.  “If a customer is under a false illusion without facts, we fail as an industry and lose credibility.”

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Tom Fath, New Durham Estates.

Fath’s comments came as part of a broader commentary on wrong and right ways that advertorials and other promotional outreaches could be done.

 

The Fath’s reported an over 400% increase in sales this year. They have done that by attracting more conventional home buyers, selling not only more, but also higher priced manufactured homes than they had in the 4 previous years.

Anacapa Homes says their mission is to provide an affordable, lower-cost alternative to site-building a residence, while taking less time than a traditional site-built home. That’s a solid message manufactured home (MH) retailers can project to conventional housing shoppers.

We will help you find the land, provide you with a cost estimate of the project, pull permits and offer the services of local engineers and surveyors,” Hackett told the VC Star, with those local readers in mind. “We also offer CAD design with 3D elevations, interior and exterior views of the home, and we provide the best contractor for every job, with the required experience to get the job done right.”  

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From Joe Dyton’s recent report, click the image above or here to read the story.

Projecting Manufacturd Home Postives, While Reframing Negative Sterotypes

Many forms of positive media coverage can reflect how an appealing image can be projected for manufactured and modular home retailers and communities. One of the ways that can be accomplished is the advertorial approach, but there are numerous others.

But for what Fath describes as “a great industry that is in decay and under attack,” an equally important need beyond projecting positive messages are tackling thorny issues.

Controversial issues can be handled in ways that are fair, balanced and yet project important, positive truths about manufactured homes, MH land-lease communities and the professionals in this industry. ##

(Image credits are as shown above.)

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RC WIlliams, for Daily Business News, MHProNews.

Submitted by RC Williams to the Daily Business News, MHProNews.