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Celebrating Manufactured Housing! Protect, Educate, Promote, and “the Ground Floor”

October 15th, 2018 Comments off

 

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When you or others know the truth, and act upon it, then the truth will set people free.

 

There are principles and ideals that are timeless.  The above is a paraphrase of such a principle.  What follows are also tried and true principles that when applied, can be a cause for celebration today and for years to come.

We’ve all seen articles, heard radio or watched reports on television that ‘if you had invested in company X when it first started, here is what it would be worth today.’  That’s referred to as ‘the ground floor’ opportunity.

Of course, people don’t know when something is

  • the leading edge,
  • the bleeding edge,
  • or the next big .com flop.

So, some get in on the ground floor, while others don’t.  That’s life.

Here’s a real world example of X. Amazon. Per Investopedia on Oct 10, 2018: “When Amazon first went public in 1997, its stock was priced at just $18 per share.

From that modest beginning, the online retail giant has seen its stock skyrocket, despite a rocky period during the dot-com crash. The company’s shares hit a new high of $2,050.50 a share on Sept 4, 2018, before dipping to $1,870.32 on Oct. 10.

If you had invested just $100 in Amazon’s IPO, you would have received 5 shares. What is beyond impressive is that investment would have been worth nearly $120,762 at the Aug. 31, 2018, close price of $2012.71/sh. That would yield an increase of more than 120,000% on the initial $100 investment.”

Those are impressive numbers.  But among the challenges with that kind of investment is the lack of control.  When you own your own company, and/or when you are selling for a company that rewards performance, there is a much higher degree of control over how something performs.

That’s motivation.

  • When Lawrence Yun, the Chief Economist for the National Association of Realtors says that the nation needs 8.3 million housing units, and that builders alone can close that gap, that spells opportunity.  That’s a cause for celebration.
  • This year, manufactured housing will only produce roughly 105,000 (+/-) shipments. Compare that to 20 years ago, when this industry achieved 372,000 + shipments.  The RV business grew significantly since that date, why not manufactured housing?  RVs are often a ‘luxury’ item, homes are a necessity of life.

Retailer Alan Amy said on camera that manufactured homes are the future of housing.  That’s why the billionaires are buying it up as much as they can.

 

If manufactured housing went to ten times its current sales level, it would be shipping about 1,000,000 new homes a year. Sound impossible? Even at that pace, it would take 8.3 years to fill all of the needs that Yun has said exist.  Don’t forget, the population will continue to grow too.

That sounds suspiciously like a ground floor opportunity, doesn’t it?  Only there is a twist.

This opportunity is a proven one.

What are the hurdles or road blocks?

We won’t go through every detail, there isn’t time.  But we will sum it up with three words.  Protect, Educate and Promote (PEP).  Inside and outside of our industry, those same 3 letters apply.  One must PEP inside MHVille, and PEP outside too.

 

PEPProtectEducatePromoteUnlockingMindsKeyToAdvancementMHProNews

 

PEP, Me and Thee

At a meeting of industry professionals, this writer used those words “Protect, Educate, Promote,” and people in the room lit up. I’ve never heard it put that way,’ said one corporate leader. ‘That’s a program that makes sense.’

Keep it simple, smarty. KISS.

It is my goal to give credit where it is due. That PEP came from a state association executive. He demurred when we offered to give him credit, saying its standard association thinking.

It may be standard for him, but it isn’t as clear to many others in MHVille.

Trade media like MHProNews is not a trade association. But we do similar things. Ideally, trade media is working in collaboration with trade associations and companies of all sizes to get the right words out at the right time. PEP.

The right words, properly and timely presentation are what education is all about.

  • Take the right words, and they will protect your operation.
  • Use the right words, and they will promote your operation.
  • PEP.  The right words, the right way, at the right time.
  • Then, keep repeating.

 

Celebration!

MHProNews is celebrating today the completion of its 9th year of MH trade publishing. Put differently, we are beginning our tenth year of serving manufactured home – and other factory-built housing professionals – in this fashion.

Many forget, or didn’t realize, that publishing is just part of what we do, because we offer business development services like marketing, sales coaching, recruiting, speaking that inspires people to do their best, videos, consulting, PR, content creation, and much, much more that all spells profitable business development.

But years before we began this trade media adventure, this writer was already doing business development and contract services for MH:

  • Retailers,
  • Communities,
  • Financial Services firms,
  • Factory builders,
  • Investors, and
  • Other service providers involved in manufactured housing.

 

Time, Talent, Treasure, and Vision 

When we launched this trade publication, the industry was down to two other privately owned operations that either blogged or printed items for industry professionals.

One of those two has since closed, and along with others, we tipped our hat publicly to Jim Visser. He left on his own terms. He could have sold the Journal, had numerous offers, but turned them all down. Jim had built a certain legacy. His legacy is thus intact.

The other is a monthly letter and a blog that’s often, but not always, weekly. There’s been another monthly blog too, by another duo.

After we had been publishing several years, others have jumped in, especially in the last few years.  If we can do it, they reasoned, they can too.  That’s fine.  But as their leaders have said privately, they don’t try to compete with MHProNews.  They try to cheerlead for specific causes, which is their right. We respect their rights.

But we have more visitors in a single day than others may have readers all month – or in three months. That claim is based upon third party data.  We way out perform the competition.

As one competitor put it to me privately, ‘Tony, thousands of manufactured housing pros talk in bars and restaurants about industry topics like monopoly that you alone publish.’

From a competitor, that’s a compliment.  But we don’t publish things simply to be sensationalistic.  We publish it because only the truth, followed by the correct action, will set people free.

 

Serious Research, Plus Genuine News with Analysis Equals Being #1 in MHVille 

That success formula is one that you could be doing in your market(s) too. We’ve done it with others, why not you?

When you make the case with PEP properly, then growth occurs. It’s not passive, its active.  It takes some change, but its smart change in a ground floor opportunity.  Manufactured housing done right.

Some want to do that on their own, and that’s fine.  But others realize that they are writing a check to – and/or investing their time – Google, Facebook, and other media.  They get a result.  They are in a habit, as one manufactured housing marketer frankly told me.

AllTruthPassesThrough3stagesFirstRidiculed2ndViolentlyOpposed3rdAcceptedAsSelfEvidentManufacturedHousingIndustryDailyBuinessNewsMHProNews

We have been, are, and will continue to be different.  Because feel good, cheerleading DOES NOT set people free. If cheerleading was the answer, then our industry would collectively be at a half-million or more sales a year.  Nor is it isn’t a mere cold recitation of the facts that moves minds and hearts.

People have to be met where they are, and then they have to be convinced.  That’s a process.  Processes are part of how companies like Amazon became fabulously successful.  Its a process of engagement.  That process requires good service. Happy customers. That’s training, motivation, and information combined.

The truth well told sets people free to buy what they at some level want to try. They want a home.

  • There are millions curious enough about what they may call a ‘mobile’ or manufactured home to be doing millions of internet searches every year.
  • But only a few are buying.
  • That’s opportunity in disguise.  That’s better than a ground floor, because this industry is proven.

When some 17 million cars are sold in a single year in the U.S., that tells you the potential of the automotive industry.

When RVs outsell MH by 5 to 1 today, but 20 years ago, MH outsold RVs by 3 to 2, that tells you how far MH has fallen behind.  But that spells opportunity in disguise.

We know from field experiences how to unlock those opportunities at the local market level.  We’ve been doing it for years.

Celebrate with us today, as we head into our 10th year of serving the manufactured and modular housing industry .  We take on the tough challenges, and thank the Lord, we are not only standing, but growing. Come grow with us.

My sincere thanks to all of those who have been sending messages via LinkedIn and/or in other ways for helping us celebrate our 9th anniversary of publishing what we’ve called for years, MHProNews.

But keep in mind that the original name was MHMarketingSalesManagement.com.  Those are elements of success, like PEP.

Success is routinely collaborative.  Together with our clients, sponsors and those who see the value of the truth well told, the best is yet to come.

Because the numbers tell us that we are on a very special ground floor.

MH “Industry News, Tips and Views That Pros Can Use© is more than a slogan. You are either standing still, going backward, or moving ahead.  “We Provide, You Decide.” © ## (Manufactured housing related marketing & sales news, analysis, and commentary.)

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By L.A. “Tony” Kovach – for MHProNews.com.

Tony is the multiple award-winning managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Office 863-213-4090 |Connect on LinkedIn:
http://www.linkedin.com/in/latonykovach

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Time, talent, treasure. Put your money, as we do, where your mouth is. Need professional services? Please consider calling us. Nobody does it better in MHVille, no one. Click here to learn more.

Related References:

 

Attracting and Retaining Sales Talent – Evidence and Data-Driven Potential in Manufactured Housing

Proper Planning, Manufactured Housing, Marketing and Sales, Monday Morning Meeting

 

“Family Owned,” a Formula for Outperforming “Big Boys,” Monday Morning MH Marketing Sales Meeting

 

Sustainable Success. Your Best MH Investment? Monday Morning Manufactured Housing Sales and Marketing Meeting

 

Becoming a Standout Performer, Monday Morning Sales, Marketing Meeting

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What’s Your Location’s Potential? Monday Morning Manufactured Housing Marketing Sales Meeting

June 25th, 2018 Comments off
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Graphic design by MHProNews.com.

 Every business ought to periodically look at their performance metrics. 

That reality check could be Daily, Weekly, Monthly, Quarterly, Annually as well as in units of 3, 5, 10 or even 20 years. 

Then every business, person, and operation should ask themselves, ‘what’s the potential for my business or location?

Among the most common mistakes in MHVille is thinking of “the competition” only in terms of other HUD Code or modular housing operations.  While that’s a significant metric, isn’t the broader housing market’s far larger – and thus bigger opportunities – a more important measure? Aren’t more sales lost to other forms of housing, than manufactured homes?  The obvious  and honest answer is sadly, yes.

 

Limits of Growth?

There are practical or logistical constraints on every operation. A factory, using a hypothetical example, may only be able to produce 14 floors during a 9 hour day. With two full  shifts, could they produce 28 floors? Logistical questions would determine how possible that might be.

A land-lease manufactured home community has specific limitations, based upon how many current or potential home sites it has.

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Get your motor running smoothly and efficiently.  Graphic design by MHProNews.com.

 

A manufactured home retailer has space limitations too. But unlike a community, there are several ways that a creative retailer can overcome space limits to maximize their potential sales.

 

 

Think Win-Win 

Every transaction ought to have mutual victories as its goal.

Some prospective customers reveal early on that they won’t be easily satisfied on price or could be hyper-picky on service. That may be a customer to politely pass on.  

Normal customers know you have to make a profit. Set the correct, candid expectations, and the opportunities for a win-win will follow. With mutual victories, honesty, and good service, referrals are a natural.

 

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Some 75% (+/-) of the manufactured home industry’s websites have design flaws that limit potential sales. That includes some new and fancy looking websites.  If your website is doing the job, click here above to learn more.

 

What’s Your Potential? Cooked in a Squat

Self-limiting thinking or group-think are regrettably common among many in the industry. It takes a special kind of humility – and courage – to ask, what could my business or location achieve?  

That kind of open, honest questioning and willingness to learn new ideas can leads to far higher results and profits. And to us, that always means profits ethically obtained, with happy customers and thus sustainability. 

Often, it is relatively modest adjustments that are needed to move towards tapping your operations or locations potential.  

But sometimes, a serious shakeup is required.

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Need to recruit, motivate, retrain or coach your team to new sales levels? Click here or call the number below to learn more.

What’s your potential?

In broad terms, given the affordable housing crisis, it can be 500% to 1,000% more than the industry currently collectively enjoys.

 

ManufacturedHomeShipmentsVsNewExistingHomeSalesStaartsManufacturedHouisngIndustryDailyBusinessNEwsMHPronews

Facts are facts. They are neutral measures of reality. Once facts and their causes are understood, then the opportunities can be tapped. What the above means is that the typical retailer could potentially be selling 10x (+/-) more homes. a typical market

Want to get there? Give me a call, or send a message. We know the secret sauces for tasty results.

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That’s “Innovation, Information, and Inspiration for Industry Professionals.” (C)  Ready for the next steps?  Click or call. ## (Coaching tips, marketing, sales, management, commentary, and analysis.)

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Tony is the multiple award-winning managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Office 863-213-4090 |Connect on LinkedIn:
http://www.linkedin.com/in/latonykovach

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The Apprentice – Proper Understanding, Planning, and Execution – Monday Morning Manufactured Home Marketing and Sales Meeting

April 30th, 2018 Comments off
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Do you want the welder with one class worth of experience, or do you want the welder trained under and expert, and who’s been an apprentice for several months, or a year?  Doesn’t more training produce better work and results?

Let’s summarize what clear data (facts), Frank Rolfe, and MHVillage’s Darren Krolewski statements should be informing all manufactured housing professionals, owners and investors.

 

Modern manufactured homes are widely misunderstood. If this weren’t true, you’d be selling many times more manufactured homes at your location(s) than is currently true.

That summary is an important element to understanding how to grow sales in your local market. For the details per Frank, Darren and the relevant data, click here.

Because the problem – ignorance, prejudice, bias, NIMBY, and misunderstanding are well known – the highly profitable solution becomes clear. It’s simple, yet profound.

The solution is market-based, local-level educational efforts. 

Education must be on two levels. Professional education, plus the education of the public including  opinion influencers. 

Well qualified home buyers, which routinely describes those buying conventional housing, shop for weeks or months (sometimes, years) before making a decision.  They may only call, message, or come out to look after they’ve been doing their homework online or doing drive-by-looks for weeks or months. That means your online strategy must account for that reality. 

For the personal engagement with consumers, if you handle them professionally, they may make what seems to be rapid decision. But remember – in fact, they’ve been shopping for quite some time.  If they come to you, that often means you have to screw up to not sell them. 

So don’t screw up.

Every location that wants to grow sustainably needs one or more apprentices. 

The investment in the correct online, video, and sales coaching/training is tiny compared to the ROI.  It’s common sense.  It’s honorable and ethical, and thus sustainable. Once understood, its less stress than many current sales models. To learn more, click or call.  To see the relevant data and comments from Frank, and Darren, click the link below. ## (Marketing, research, educational, data, analysis and commentary.) 

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Related Reports:

RVHorizon/MHP Funds Investing/Mobile Home Univ Communities Leader, Frank Rolfe’s Hidden Gem

 

 

FactoryBuiltCarsClothingAppliancesElectronicsCellsSmartPhonesHomesItJustFollowsLATonyKovachC2017MHproNewsBy L.A. “Tony” Kovach – Masthead commentary, for MHProNews.com.

Tony is the multiple award-winning managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Office 863-213-4090 |Connect on LinkedIn:
http://www.linkedin.com/in/latonykovach

Sign Up Today!EmailedMHProNewsHeadlineNewsDailyBusinessNews

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“Scientia Potentia Est” Monday Morning Sales Meeting

February 12th, 2018 Comments off

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Scientia potentia est,” is a maxim from Latin translated as ‘knowledge is power,’ or ‘knowledge is potential power.’ In the 7 Habits of Highly Successful People, one of those 7 habits is ‘seek first to understand, then to be understood.’

 

Understanding and knowledge, these are widely understood as critical for professional success.

Knowledge knows no political or other bias. I’m as happy to learn from someone who thinks differently than one who believed every single thing the same as I do. Facts matter. Your biggest competitor or enemy may know something you need to know.

That said, truths are also eternal. Some claim ethics can change; that’s nonsense. People may ignore or keep ethical principles, but truths such as honesty, integrity, keeping one’s word, etc. – those are timeless and necessary in a sustainable business.

That said, several weeks ago, we had a post where rivals POTUS Donald Trump and Warren Buffett agreed on a principle. What is their success tip?  It pays to know all that you can about your profession, or a subject that impacts your career or business.  The two are opposing forces in politics today, but they agree on that point. Interesting, isn’t it?

If manufactured or modular housing is your career, it pays to know all that you can about it.  That kind of knowledge does evolve, but ethical professional principles are still eternal.

ItsUnbelievableHowMuchYouDontKnowAboutGameYouveBeenPlayingAllYourLifeMickeyMantleBaseballHallFameMastheadManufacturedHousingIndustryCommentaryMHProNews

What hall of famer Mickey Mantle said about baseball applies to manufactured housing too.

But if you did one thing that would transform your profession and success, what would it be? More knowledge. Scientia potentia est.An ever deeper understanding.  The willingness to learn, and keep on learning about your career and industry.

If you added to that another success principle, what would that be? In a word? Discipline.

It takes a balance of motivation, confidence, and humility to be sustainably successful. Knowledge with discipline are part of that process.

If you aren’t today where you want to be, guess what? Others before and after you have been at the same age and success (or lack thereof), and later turned their career or business around. For example, Colonel Sanders and Ray Kroc weren’t spring chickens when they found their niche.  But Kentucky Fried Chicken and McDonald’s are global brands today.

Kroc stumbled upon McDonald’s. He was open-minded enough, disciplined enough, to learn and do something similar, yet new to what he was doing before.

LATonyKovachPresenting%StateConvDeadwoodSDKenCorbinCommentManufacturedHousingIndustryEventDailyBusinessNewsMHProNews

 

Understanding the Manufactured Housing Industry Today

When I was younger I stumbled across the manufactured home industry. It wasn’t on my radar.  My then-new career began in the retail side of the business, but evolved over time.

But all that went before my new career in manufactured housing proved useful.  Time in as an award winner in the restaurant business, time as an award winning insurance agent, etc.

The manufactured home retailer I first worked for had nada as a training program. Zilch. Here are the keys, there’s the inventory price sheet, here are the credit aps, a receipt book for deposits, and your purchase agreement. Here are the keys to the houses. Maybe 3 minutes. “We take ups in a strict rotation,” and  “Go get ‘em tiger.”

So, I read and listened to all that I could about selling, especially big ticket sales.  I observed what others did, discerning what worked well, or avoided what went badly. When I discovered the MH Merchandiser Magazine, I read it and read it some more. All that I learned, day by day, was applied to manufactured housing.

 

“It’s the Man…”

My personal study, motivation, and grit set me apart from others hired at the same time. I sold quite a lot – writing up my very first prospect – and kept at it.  I was promoted quickly into a lot managers roll. That lot I was assigned to started to roll after my arrival there. The location was the same (no difference before or after my arrival), the inventory had the same brands and kinds of homes, no different inventory after I arrived than before. As a later mentor once explained to me, “It’s the Man, not the Land.”

Once you learn how to do X, then you look anew, and say, ‘how can that be refined until we achieve X plus 1, 3, 5, 10, etc…’

I left that first employer’s firm for another and then another. That third company taught me a few valuable lessons, which in hindsight seemed simple, but at the time, were pure gold.  Example, got a lot full of prospects?  Find the ones that “are ready, willing. and able to buy.

After a few years of managing for others, I was ready for my own business. It wasn’t a one-man band, others were involved. Because success is routinely a matter of team work, I like to use the expression “we” to describe that reality.

We opened at a terrible economic time, but we reasoned that good times or bad, people need affordable homes. So after a few weeks of initial struggles, prayer and persistence paid off.  3 cash buyers in one week, on top of the comparatively slower processing time on financed deals written, made the difference. Once the corner was turned, we never looked back, other than to give thanks.

When we’d recruit sales people, we looked for souls with no manufactured home background. Some had never worked outside of the home. We trained them in a simple yet profound system. In days, we could take a newcomer, and have a newbie selling as many homes in a month as some rival sales centers did with a team of seasoned sales veterans.  Ethics and principles, discipline and motivation all mattered. “Scientia potentia est.

While the system we developed adapted with technology, the basics are still the same. Others outside of the MH industry use a similar system. But other than those we’ve taught via our current consulting, recruiting, training and business development services, to this day, we not met anyone in MH doing something quite the same as what we do.

Simple yet robust. Happy customers, happy staff.  It works.

I’ve used that system in MH Communities and in MH Retail at locations we coached from border to border. It works.

But it all started with research, and study. “Scientia potentia est.

ProperPlanningUnderstandingMotivationDisciplineTimeTalentTreasureExecutionPreventsPoorPerformanceLATonyKovachManufacturedHomeMarketingSalesManagement

Your Turn?

Now, it’s your turn.

You can’t sustainably thrive in this industry without the qualities mentioned above of study, ethics, and discipline. Don’t get me wrong. I’ve been near locations over the years where con types sold a bunch of homes by ‘jigging’ deals, and lying through their teeth to customers.

For example, I recall a developer in Texas who sold a bunch of homes like that (i.e: unethically), using FHA loans. All the talk in Texas at the time was how those guys were making a bunch of money. Only one problem. In time, he and others ended up getting charged with violations of federal law, and where sentenced – 5 to 10 in a federal pen.

Was it worth it, what they did, and how it ended up?

Clearly, not.

You don’t have to lie, cheat, or mislead people to sell a lot of homes. Quite the opposite is true.  You want honesty, that attracts good, well qualified buyers, who will send their friends.

I’ve toured offices were people had bibles on their desks – when that bible meant something to them. But in other offices I’ve visited, where a bible was a mere prop as part of their con. The same could be said about those who wear a cross, etc.

There are some who never wear or have any obvious outward sign of faith or morals, but who were so clear moved by their faith to do what’s right, that a neon sign could not have made it any more clear.  It wasn’t words, it was their deeds that were powerfully inescapable.

That sales center I owned never had a single retail customer’s attorney call, much less a law suit.  We did what we said we’d do, and documented everything promised.  We became #76 in the nation, the top 1./2 of 1 percent, per third parties, only 3 years after it was opened. At the time there were 10,000 retailers in the country. We were based in a fairly small town of 4,500 souls, about an hour’s drive into the biggest city. There were some big names in the industry that came to say they wanted to back an expansion of our operation into other states and locations. Lenders told us our repo rate was lower than competitors (I didn’t know until that lender said that to me, that lenders tracked a retailers or communities repossessions rates).

That retail center (dealership, in those days) was profitably sold instead of expanding as others wanted me to do. I moved onto consulting, spent some time doing RVs and trade shows, but always circled back to manufactured housing. We’d contract out management to a location, hands-on, not just coaching. There were boat loads learned from each of those other experiences.

At my retail center, we hit 30 sales one summer month, at a time when 80 percent of the other retailers in the same state folded up. “Its the man, and the plan, not the land.” We did even better with some of our better equipped clients. Later, as noted above, I worked with land lease manufactured home communities, long before others saw that pattern about to rise.

Each – retail center or communities – can have their own benefits.

standing-room-only-2014-louisville-manufactured-housing-show-seminar-room-masthead-blog-mhpronews-com-

Standing Room Only presentations by L. A. “Tony” Kovach.

The overarching point of the above is that reading, learning, experience, ethics, were all foundational.

You can’t possibly achieve your potential in this industry without devoting a heavy dose of reading and the right kind of viewing.

Professional coaching helps, because it gives you new eyes that can quickly spot what is working well, and objectively sees what needs improvement. We all need doctors, attorneys, tax advisers, etc. Consultants are just as useful, if not more so, because the right consultant can grow your bottom line with more happy customers. Our success to failure rate is extraordinary, so the ROI is good. By the way, the success rate we’ve learned is predicated on a simple principle.  Will you and your team listen, learn, and apply what your taught?  Our MH system simply works, every time it is used. Period.

We disagree with Mr. Buffett and his political or some of business methods, as many of our readers know. But he’s 100 percent correct on the value of reading, research, and study. That’s priceless. “Scientia potentia est.

Buffett’s also correct that knowledge is how you reduce risks.

 

Success in MHVille Today…

Louisville-2014-manufactured-home-show-seminars-standing-room-only-204x129

Standing room only presentations by L. A. ‘Tony’ Kovach.

You can’t possibly navigate the manufactured home industry today without understanding how it really ticks. I’ve spoken personally with those who’ve experienced the kinds of tactics we’ve reported on in articles like the second one linked below.

Invest one day, not an hour, a day, in reading not just the original posts linked below, but each of the links from the post. Watch that Kevin Clayton video interview first, then do the reading.  Once you finish the reading, watch that Kevin Clayton video again. Do this on an evening, a weekend, or other day off. You must be focused, so you don’t want to be distracted.

Warren Buffett is right about this too.  Most won’t invest the time.  That means that those who do, benefit, while others miss out.

You can’t achieve your potential, even in the best of systems, when you don’t fully understand your industry. Read the first article and the linked state association letter.  It may not seem to have anything to do with sales, but it has everything to do with understanding how the industry works today.

 

State Associations, Companies Quit Membership in Manufactured Housing Institute, (MHI), One Explains in Writing, ‘Why?’

 

Then read the following post, and please do so in the following fashion.

 

Was the Urban Institute Misled, Duped, or Part of a Manufactured Housing Industry Scam?

 

  • Watch the Kevin Clayton video, and take notes.
  • Then read the related articles, and take notes.
  • Then watch that Clayton video, one more time, taking more notes.
  • Then, re-read the letter from that association that quit MHI.

Do those things, take a fresh look at the industry around you.  Odds are really good that your understanding of manufactured housing will likely change forever.

Do that, and your ability to profit and obtain sustainable success with ethics held high in this industry will likely change forever too.

Scentia Potentia Est. Knowledge is potential power. The potential once tapped, with discipline and ethics simply works. ## (Marketing, sales, management, coaching, consulting, training, tips.)

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ThereAreOnly2WaysToLearnOwnOthersExperiencesLATonyKovachManufacturedHousingIndustryMHProNews-575x235By L. A. “Tony” Kovach, award-winning consulting, publisher, web, video, recruiting, sales training, business development service provider.

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