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Sunday Morning Weekly Recap Manufactured Housing Industry News August 13th to August 20th, 2017

August 20th, 2017 Comments off
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Week of Aug 13 to Aug 20, 2017.

Our new August issueOur theme for this month: Awful, Awesome August 2017 in MHVille

featured articles will be available on the MHProNews.com home page. Our May theme will be available mid-week this week.

 To see the line-up of over 2-dozen featured articles for this month, along with the headline commentary, please click the link above.

Manufactured, modular and prefabricated home professionals know that how a home got to its location should not define a person or their dwelling.

What the Daily Business News spotlights day-by-day are the tragedies, triumphs and struggles for acceptance of the obvious solution for millions for the growing affordable housing crisis in the U.S. and beyond.

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When you read the lineup for the month found on the home page, you can reflect on another motto as you chart your own professional path ahead: “We Provide, You Decide.”  ©

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What’s New On MHLivingNews

Billionaire$ and Millionaire$ Proudly Hang Out in New York Manufactured Homes, Condo Resort

“Po-Dunk” Performer Kid Rock, Eyes Senate Run, Makes Manufactured Home Living 

Rising Renters Nation, Pew Research, Overlooked Affordable Home Ownership 

What’s New On MHProNews

August 19th, 2017

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August 18th, 2017

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Steve Bannon, President Donald Trump, Salon.

August 17th, 2017

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Paul Bradley, left, L. A. ‘Tony’ Kovach, right – still from an Inside MH video interview.

August 16th, 2017

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August 15th, 2017

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Images on MHProNews are routinely used under fair use guidlines, as is the case with the images in the collage above.

August 14th, 2017

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August 13th, 2017

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Warren Buffett, CEO of Berkshire Hathaway Inc. Credits, Linkedin, MHProNews

 

 

Fighting Fake Manufactured Home News: Fisking OZY Media’s ‘Trailer Park Nation’

August 17th, 2017 Comments off
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Original featured image from OZY Media.

It’s the manufactured housing industry’s other image campaign,” as Marty Lavin, JD, has called the mass media’s reporting on the manufactured housing industry.

The MHProNews often tries to bring other media or publication’s errors or misunderstandings and spin.

A recent example of this is the critique of an article out of North Carolina’s News & Observer, which poorly reflected data to look as though manufactured housing was more susceptible to damage during hurricanes than other types of housing.

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Among a number of other messages, Daily Business News on MHProNews received an emailed link from a reader, in response to the award-winning Lavin’s latest article about communities.

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Mary Lavin’s column sparked several messages, one was to this OZY Media video, shown below.

That link was sent by a concerned MHC owner to a video/article published by OZY Media under the title “Trailer Park Nation” [sic].

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That OZY Media tale told the story of a Louisiana MH Community being forced off their leased property.

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For our recent report on proper terminology, click here or the image above.

As regulars to the Daily Business News know, the first error OZY made was in their title.  Namely, using the term “trailer park,” [sic] rather than “manufactured home  in the title of the story.

It’s just as wrong to use the N-Word to describe a black as it is to use the T-Word to describe a manufactured home,” said MH advocate and actively retired businessman, the Rev. Donald Tye, Jr.

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Anecdotal evidence suggests that the wrong terminology impacts price. But it also impacts people’s emotions, see the poet who rejected the use of the t-word with regard to her home, by clicking the image above.

While talking about an older community in Louisiana where the land-leased property was being sold, OZY wrote – “nearly all of the nation’s 20 million mobile home [sic] dwellers are in a similarly precarious situation.”

The same was implied in their video, shown below, at about the 1:45 mark.

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That statement for example, would incorrectly lead a reader or viewer to believe that most people who live in a manufactured home – which they incorrectly called “mobile home dwellers” – live in land-leased communities.

Not so, says community partner, Tom Fath.

 

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Tom Fath comments to OZY Media, Credit, OZY Media.

On the contrary, as Fath pointed out in the comment section of the OZY article, around 2 out of 3 manufactured homes are placed on privately owned land, not in a land-lease community.

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Notice how different this older, but well kept, community, is than the one OZY Media portrayed? Image collage credits, Highland Mobile Park.

While there are a percentage of communities that are almost exclusively pre-HUD Code mobile homes – which could be called ‘parks‘ – they are the minority among the estimated 45,000 MHCommunities in the U.S.

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Paul Bradley comments to OZY Media, Credit, OZY Media.

Fath also made a point to mention that many states have created provisions that protect the residents of MH communities.  MN and FL are among those states, as MHProNews has reported.  That helps avoids scenarios like the one OZY features in their article and video series.

Fath also linked back to an MHLivingNews article that busts myths about manufactured homes being a fire hazard to dispel the myth that the OZY article was perpetuating.

Sad, Dark Music, Themes, and Manipulative Tones 

There are storytelling methods designed to manipulate people,” said L. A. “Tony” Kovach, publisher and award-winning MH Industry consultant.

The OZY Media articles and videos are what we would call today, ‘Fake News.’ They distort information in a way that makes an exception appear to be the rule.  PBS did this several times. Those distorted stories in turn harm the industry,” Kovach says.

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Paul Bradley, left, L. A. ‘Tony’ Kovach, right – still from an Inside MH video interview.

But due to the law of supply and demand, it also harms the values of millions of manufactured homes in the U.S.,” Kovach stated. “That’s among the reasons why MHLivingNews and MHProNews has for years placed rebuttal articles – fisking analysis – so that serious researchers will find the truth about manufactured homes and the millions of happy MH homeownersThat helps protect the industry, and protects home owners alike.”

To my knowledge, MHI never did a rebuttal to that OZY Media series,” Kovach said.  “By contrast, we asked several industry professionals – some of them republished on this report – that gladly gave thoughtful responses to the negative spin OZY placed on our industry and homeowners. When will MHI do the same?”

While some of the homes in the OZY series might have been pre-HUD Code homes, others were manufactured homes.  They used the terms interchangeably, which a good journalist is not supposed to do.  That skewed their articles and videos credibility, but only for those who actually understand or are told the distinctions.

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Robert Cochran’s posted comments to OZY Media, Credit, OZY Media. One of several requested and gladly shared by industry pros, at the request of MHProNews.com. 

It’s precisely this sort of “reporting” – with hand-picked, misrepresented data being twisted to appear to be something it’s not – that has caused a larger gap between people and their trust for the media.

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The OZY team clearly spun the facts, or made gross errors – take your pick. Either way, it was poor “journalism.” Image credit, srxawordonhealth.

This type of “Selective Target Reporting” has a recent Harvard study saying 65% of Americans don’t trust the media. Gallup’s similar poll said only 32% trust the media now,” said Tye to MHProNews, adding the word, “Sad.”

While some of the claims in OZYs article and video might be factually accurate on that specific incident, their use of the terminology “mobile home” and “trailer house” [sic] was apparently, as Kovach noted, a method of manipulation and spin.

However, it was the way they represented the facts that provide a poor illustration of modern manufactured housing, and the communities where residents live.

As you can see from the video above, not all manufactured homes resemble the “mobile homes” of the past. Many could even be mistaken for conventional housing, like the man in the video above mentioned.


When publisher L.A. Tony Kovach reached out to OZY about correcting their errors and misleading statements, the media company had little to say in response, and made no changes. For more on the exchange between Kovach and OZY Media click here.

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Publishing hand-picked information can be worse for the impression it makes on manufactured homes and our industry than stating entirely false information,” said Brad Lovin, of North Carolina Manufactured Housing Association. ## (News, “fisking” = analysis.)

(Image credits are as shown above, and when provided by third parties, are shared under fair use guidelines.)

JuliaGranowiczManufacturedHomeLivingNewsMHProNews-comSubmitted by Julia Granowicz to Daily Business News for MHProNews.