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Manufactured Housing – “Giants vs. Independents” – Tunica Talk – “You’ve Got to See This”

March 22nd, 2018 Comments off

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An independent manufactured home retailer walked up to the Daily Business News team in Tunica Wednesday to say, thank you” for the depth of coverage of the industry’s news.

A HUD Code home producer said, “I wish you’d tone it down a bit,” on the controversies, while expressing “appreciation for the unrivaled coverage of industry events not found anywhere else” in the manufactured home industry’s trade media.

Another independent retailer and his family approached the MHProNews squad during the lunchtime hospitality. He wanted to give his family and team members a chance to discuss what’s been taking place on finance related issues, such as the Government Sponsored Enterprises (GSEs) Duty to Serve (DTS).

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A long-time Manufactured Housing Institute (MHI) member said, “you [MHProNews] were right about HUD, Pam Danner, and Lois Starkey,” but took exception to the controversy surrounding the so-called “new class” of manufactured homes that MHI is promoting.

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Meanwhile, a veteran factory-built housing professional that had previously been “open minded” about MHI’s project for a “new class” of manufactured homes has after reading and doing his own research, turned against the plan (see Related Reports, linked below, for more details about these hot topics, plus more from the 2018 Tunica Show).

Rephrasing, the comments and reactions to the industry’s issues have run the gamut. From management team members in the industry’s biggest companies, to mom and pop operations and all others in between, the data and engagement reflects the pragmatic respect given to this MH Industry trade media resource.

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We are not wearing bold branded t-shirts, ball-caps or neon signs in Tunica. Part of what’s noteworthy is that lacking any identification of MHProNews other than the Tunica Show’s badge – which the wind routinely whips around – many professionals are eager to engage and express their views to the manufactured housing industry’s most popular and independent trade news.

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You’ve Got to Read This…”

Walking through a display model for a new HUD Code producer, a retailer and his colleague from Texas engaged with us. “I used to forward your news emails to” his partner, with the message – “You’ve got to read this.”  Then he shared later email news updates, saying, “You’ve got to see this and read this one too.” That went on for some time, until his colleague signed up for his own email news.

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That same Texan said “We’re giving the giants a run for their money” in his market area.

They were looking for a non-Clayton producer to buy new homes from. “Why?” was our question. “Because of the issues raised in stories you’re reporting on, like the long-lead times” post-Harvey in Texas.

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You sure do keep it stirred up,” opined a straight-faced industry professional, who paused – adding “keep it up – followed by a slight smile.

Tony, I read every emailed news update, from top to bottom” said another retailer, with exhibitors and community professionals often saying something similar.

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Upbeat, But Aware…

Attendance is up slightly over last year, say show sources.

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Independent producers are becoming more aware than ever of the trajectory of the industry, the causes of that trend, and are taking steps to address it, say industry sources.

Rain on Tuesday didn’t dampen traffic in the display homes, said several manufacturing exhibitors.  Wednesday was windy, but warmer and sunny.  Traffic in the homes was brisk.

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Tamas Kovach (pronounced like “TahMash CoVatch), is part of the MHProNews MHLivingNews family, with a Tunica Show attendee. Numerous such photos are taken during the course of the event.

The mood of attendees has been overall upbeat, association executives, and exhibitors told the Daily Business News. Comments from attendees made directly to the MHProNews confirmed those observations.

We’re more upbeat about the industry in some ways, but we are also more aware of the trajectory of the industry toward consolidation,” said an attendee.  “Those who don’t plan according to reality are in denial.”

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Everyone Knows Your Name…

As one attendee said after another industry mom and pop couple stopped us to say hi, “It’s like a line out of the TV comedy, Cheers – where everyone knows your name.

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Stopping to chat with industry professionals in Tunica, happy to have their photos shared.

Your son is getting taller, and stronger” said one after getting a hand-shake from Tamas Kovach.

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The industry’s professionals “are hungry for real news, not happy talk” explained a factory-producer.

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Note: the photos are randomly placed, and should not be construed to match the commentary.

One attendee pointed to stacks of a new trade publication in high-visibility racks near the exhibit hall.  They appeared to be untouched.  “It’s not ‘rah rah’ that will help a company navigate the challenging waters of the industry,” said an exhibitor.

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There are several websites and trade media that are de facto surrogates for MHI ‘news,’ per industry sources.  Those media routinely have far less engagement from the industry than what readers say is our “hard-hitting coverage on issues that matter to investors and professionals.” The proof is shown dramatically in images like the above. Racks like this posted near the entrance of the exhibit hall looked untouched, with every glossy magazine going unread. MH professional readers vote with their time, browsers and engagement – or lack of engagement.

The feedback in many ways confirms what calls and messages to MHProNews between events likewise reflects.

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Naturally, not everyone agrees with everything that is spotlighted by our pro-industry publications. But reader feedback, along with analytical data, reflects the dominance of MHProNews over other trade mediaCandid, fact-base reports and analysis are reasons routinely cited by pros.

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The quality and appeal of today’s manufactured homes continues to rise. While prices are going up, so too are costs for conventional housing, so the percentage savings for a consumer buying a manufactured home vs. conventional housing remains favorable and strong. A rep from Fannie Mae told MHProNews that as a newcomer to the industry’s product, he is impressed with the quality and value. 

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A post-Tunica report will be coming soon, which will break new ground on issues ranging from:

  • manufactured home lending,
  • association related,
  • new class of homes,
  • ongoing “consolidation” of the industry – and possible steps to address that challenge,
  • HUD and regulators at all levels,
  • marketing, sales, and image related issues, plus more.

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It’s part of manufactured housing’s leading Industry News, Tips and Views Pros Can Use.” ©

The Tunica Show in 2018 has thus far confirmed what the Louisville Show did earlier this year. With the affordable housing crisis raging, how is it possible that the manufactured home industry sunk to such a low ebb?  Why are HUD Code manufactured homes  only rising slowly from it’s bottom in 2009?

It was summed up late last year by an industry executive, who said. “Tony, if MHProNews is writing about it, I want to know about it.” ## (News, analysis and commentary.)

Related:

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Finance related news was made Tuesday in Tunica, click the image above or the link here to learn more.

Tunica Manufactured Housing Show, Photo Report, Day One

Tunica, Nashville Trade Shows and Manufactured Housing Glory Days

Manufactured Housing Association for Regulatory Reform Demands Clarification on “New Class” of HUD Code Manufactured Home

4 F’s and True Believers

4 Concerns of Homebuilders Have Impacting Every American

(Third party images, cites are provided under fair use guidelines.)

ThereAreOnly2WaysToLearnOwnOthersExperiencesLATonyKovachManufacturedHousingIndustryMHProNews-575x235By L. A. “Tony” Kovach,
award-winning consulting, publisher, web, video, recruiting, sales training, business development service provider.

MHLivingNews.com | MHProNews.com | Office 863-213-4090 |

Connect on LinkedIn:
http://www.linkedin.com/in/latonykovach

 

The Tunica Manufactured Housing Show Will Go On!

June 26th, 2014 Comments off

dennis-hill-showways-unlimited-host-l-a-tony-kovach=mhpronews-manufacturedhomes-com-manufactured-housing-news-Questions have been coming in about the status of the 2015 Tunica Show, given Harrah’s closure of the site where the manufactured housing show has been held for the past 17 years.

Dennis Hill at Show Ways Unlimited, the trade show’s coordinator, has told us that alternative options are in hand. Plans that incorporate those options are being considered and that a recent trip to Tunica with Keith Bennett – the Tunica Show Chairman – identified backup options, should those be needed.

“The Show will go on, there is no question about that fact.” said Dennis Hill to MHProNews.com. “Once all the details are worked out, we will make a formal announcement. Exhibitors and attendees alike should plan for a 2015 Tunica Show that will be as robust as ever.”

As a programing note, RV MH Hall of Fame inductee Dennis Hill will be featured in an upcoming exclusive video interview in July, in a behind the scenes look at what happens at a trade show such as Louisville or Tunica. Hill is one of the under-sung heroes of our industry, and the video will be of keen interest to thousands of industry professionals.

That video and article with Dennis Hill will go live on the MHProNews home page – along with 9 other “Inside MH” videos, A Cup of Coffee with…Barry Cole (soon to be inducted into the RV-MH Hall of Fame) plus other new featured articles and reports. The new features should be live by this time next week. ##

(Image Credits: ManufacturedHomes.com and MHProNews.com)

Free Manufactured Housing Finance, Business Seminars and Forecast

March 24th, 2014 Comments off

standing-room-only-2014-louisville-manufactured-housing-show-seminar-room-masthead-blog-mhpronews-com-Some 2100 +/- manufactured housing industry professionals from all segments of the industry are expected at the 2014 Tunica Manufactured Housing Show. Registrations have come in from states coast to coast.

The Tunica Show features more homes and exhibitors than any other industry trade show in North America. Networking and free luncheon’s are part of the show line up.

Popular finance and business building seminars are offered free to industry attendees. General information about the finance and business building seminars are found linked here.

Tunica offers popular free manufactured and modular home finance panels, which features top industry lenders as well as MH Community commercial lending panels, both moderated by MH finance expert, Dick Ernst..

Business Building CRM, Marketing and Sales building programs and a Manufactured Home Community Lesson’s Learned panel discussion are on the schedule. A guest column by Brad Nelms on Why Retailers and Community Operators should Go Tunica, is linked here.

A possible program change may occur in the MHC Lessons Learned panel, which is being moderated by the National Community Council’s VP, Jenny Hodge. Rick Rand has advised seminar management that he may not be able to attend, but seasoned veteran and MHC-MD.com consultant, L. A. “Tony” Kovach will be available as an alternate panelist for that session. Featured MHC panel experts include Tammy Fonk with CBRE who has years of experience in a family owned community, as well as Maria Horton, a respected executive from west coast MHC powerhouse Newport Pacific. Seminars will be held in the Harrah’s Convention Center exhibit hall.

Video interviews are planned at the show, such as the ones linked here.

The current forecast for the Tunica Manufactured Housing Show is a sunny on Wednesday 3/26/2014 with a low of 43 degrees and a high of 55. Thursday’s forecast is partly cloudy, with a 10% chance of rain, low of 54 and a high of 63. Friday’s forecast is mostly sunny, but 40% chance of rain, with a low of 43 and a high of 69.

This is an industry trade show, and is not open to the general public. Industry professionals are reminded that they can typically gain free admission by bringing their photo ID and business card. ##

(Image Credit: MHProNews)

 

Tunica Manufactured Housing Show Opens

March 27th, 2013 Comments off

Over 2,000 retailers, community owners/operators, builders/developers, installers, factory builders, lenders, suppliers, association leaders and exhibitors will be in Tunica, MS for the largest industry trade show of 2013. Dozens of the latest models including developer and community series homes will be on display. Attendees will range from the rank and file, as well as managers to the CEOs of the biggest companies in the industry. As MHProNews knows, the show opens at 9 AM and runs until Friday. Most industry members can sign up free at the door with a driver’s license and a business card. The business building/educational seminar schedule and other details are found at this link .

(Graphic credit: Show Ways Unlimited)

At Louisville: Industry Execs Meet the Press

January 18th, 2013 Comments off

In a Meet the Media Morning at the Louisville Manufactured Home Show Thurs. Jan. 24, from 9-11 AM, the press has been invited to see the quality of factory-built homes for themselves to dispel the misconceptions about the industry and the product.
Top-named officials in the industry, companies associations and professionals from across North America will engage with the media after they tour some of the 39 homes installed in the Kentucky Exhibition Center.

Although closed to the general public, some 1700 professionals from across North America will be in attendance at what has become the largest indoor trade show in the nation, perhaps beyond.

The Midwest Manufactured Housing Federation (MMHF) is the parent body for the Louisville Show. MMHF Chairman Ron Thomas says, “We at the Louisville Show want to treat the media to a spectacular array of dozens of new homes, to see the products and services our industry offers, all under one climate controlled roof.”

Louisville Show promoter and MHProNews publisher L. A. ‘Tony’ Kovach says, “There are so many myths and misconceptions out there, that the best way for the media or anyone else to understand the truth about factory built housing is for them to personally see the homes.”

Members of the media seeking admission should contact Dennis Hill, Show Manager, 800 Old Roswell Lakes Parkway, Suite 140, Roswell, GA 30076, Phone: (770) 587-3350 and be prepared to show media credentials.

(Photo credit: A kitchen in one of the 39 homes at the Louisville Show.)

Hundreds of Pros Tulsa Bound

February 24th, 2012 Comments off

Contrarian views about the 2012 Great Southwest Home Show have not matched up with the positive pre-show reports about the upcoming indoor manufactured housing trade show at the Quik-Trip Center in Tulsa, OK. Reports indicate that the show hotel has filled up on their space allocation early. Sources tell MHProNews.com that since the announcement of new business building seminars, forums and workshops, the number of registrations has doubled in a week and continues to rise. More information about the show is found at this link, and pre-show video reports will be available on the Masthead blog, starting this weekend. The video reports will give a rare, behind-the-scenes look at the tremendous scope and size of this event, which promises to be bigger than 90% of all industry events in 2012. # #

(Photo Credit: MHProNews.com)