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Posts Tagged ‘terminology’

Freddie Mac’s Manufactured Housing, Myths vs Facts – Your Professional Thoughts?

August 10th, 2018 Comments off


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We’ll weigh in on this Freddie Mac handout promoting manufactured housing another time, but would value that of the readers of Daily Business News on MHProNews.

 

Here it is, below. We just have this suggestion, as you look at this handout from Freddie Mac, meant to promote manufactured housing.  Please consider it from all angles.

  • What do you like?
  • What do you think could have been different?
ManufacturedHousingMythVsFactFreddieMacDutyToServeManufacturedHousingIndustryDailyBusinessNewsMHProNews

Download the full size document, at this link here.

  • What might have made this handout intended for home-shopping consumers better?
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Your Comments, Feedback, or Tips email at this link. Or Connect via LinkedIn and comment.

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SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

“’Trailer Trash’? Watch Who You’re Insulting When You Throw Around Those Words” – Buffalo News

June 15th, 2018 Comments off
TrailerTrashWatchWhoYoureInsultingWhenYouThrowAroundThoseWordsBuffaloNewsManufacturedHOusingIndustryDailyBuisnessNewsMHProNews

Leisure Acres, known today as “The Woodlands,” the community which inspired the resident letter, shown below.”

SuperPages says that the community that was once known as Leisure Acres has since been renamed the Woodlands. “The Woodlands in LockportNY — 6237 S. Transit Road” used “…to be called Leisure Acres

Today, the online reviews give the property 3.1 stars out of 5. But current community and satellite pictures still routinely look good.  20 years ago, many of their residents thought of the manufactured home community as a premier property. How do we know that claim? 

Today is June 15, 1976 – the anniversary of the first manufactured homes (MH) – so its an apt topic. We also know that media, researchers, and the public at large often use the ‘T-word” incorrectly to describe manufactured homes.

Almost twenty years ago, a resident of Leisure Acres let the world know how much she resented having their fine community called “a trailer park,” or their homes as being known as “trailer houses.”

We’ll look below at that manufactured home resident’s entire letter, by Helene Lee, that was published in places as diverse as New York State and Chicago.

Rightfully so, Lee made a number of useful points.

As MHLivingNews and MHProNews has touted for years, the terminology matters.  Steve Duke is one of several industry professionals who believes the same.

TerminologyMattersBecausetheTerminologyDescribestheConstructionStandardsHomeBuiltToSteveDukeLMHAaMHLivingNewsMHProNewsBiggerPocketsSunshineHomesRedBayAL

The first home in the graphic above is an older mobile home, the second above is a modern manufactured home. ”The terminology matters because the terminology determines the construction standards a home was built to.” – Steve Duke, LMHA.

While he may routinely violate his own publicly stated principle, Frank Rolfe has said that we should be simply calling our factory-built manufactured home (MH) industry’s homes, as just “homes.”  That’s not new, as Stacy Epperson with NextStepUSA has said similarly to MHProNews some years ago. 

LifeStyle Factory Homes, LLC – the parent company to MHLivingNews and MHProNews – see’s this differently.  We take a more nuanced view.

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As the industry’s top publishers, as MH consultants, and as business development service providers, we believe that the proper terminology should be strictly adhered to, for each era of the evolution from trailer, to mobile home, to manufactured housing.

But why?

Simple.

Because there are hundreds of millions in the U.S. alone who use the terms “trailer,” “mobile home,” and “manufactured home” interchangeably, for better or for worse.  A serious and sustained effort to clear that up has to be made.  The issues weren’t created over night, and it won’t be cured overnight.

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Make a habit of using the correct terminology. Learn more at the link below.

The Ultimate Manufactured Home Industry Fact$, Data, and Insights – Bullets plus at-a-Glance Infographic

As noted, media and the public use the terminology interchangeably.  That’s a problem for the modern factory-built home industry, because a trailer house IS NOT a mobile home, and a mobile home IS NOT a manufactured home.  That’s why we developed the graphics, and numerous other articles above or below that compliment that point.

It’s all about accurate education, that allows the industry to define itself.  The alternative is that others have and will define today’s manufactured homes in ways that harm our proper understanding and image.

That’s also why we’ve also done videos that walk viewers through the facts.  Once such interview and article is with multiple award-winning industry veteran, Dick Moore.

 

Manufactured Home Owners Often Care Deeply

The first challenge is to understand just what people who live in manufactured homes, or pre-HUD Code mobile homes, think.  Let’s admit that some don’t care what their house is called.

But many do. Frankly, all manufactured home owners should care. Why? Because the nomenclature in marketing can be tied to the resale value of the home.

Helene R. Lee and her husband were living in a community once known as Leisure Acres, in Lockport, NY.  The article appeared in the Buffalo, NY newspaper, and later was republished in the Chicago Tribune. We’re republishing it in its entirety, further below.

To set the stage, this was written during the Paula Jones/President Bill Clinton sexual affair and related scandals era in 1997.

As part of the ‘defense’ of then President Clinton, his campaign adviser and Longtime loyalist James Carville famously said of JonesDrag a hundred-dollar bill through a trailer park, you never know what you’ll find,”” per the Daily Beast and other sources.

Should Clinton and Carville bear some responsibility for how this terminology exploded in useage since that line was uttered?

“Drag a hundred-dollar bill through a trailer park, you never know what you’ll find,” James Carville, Clinton Strategist

Particularly, those who are the industry’s long-desired target market – those who can “stroke the check, or have great credit, and can buy a new manufactured home with ease – care about what their home is called.

We’ve featured several stories, which will be linked as resources at the end of this article, that make that point from the manufactured home owner’s perspective.  We’ll link up reports about the surveys reflecting high levels of manufactured home owner’s satisfaction.

Plus, our classic report about the 40th anniversary since the first manufactured homes were built.

Note, with letters to the editor or Op-Eds, headlines are often supplied by the publisher.

The headline shown below is the version from the Chicago Tribune. But the first version we’ve found of this classic letter was in the Buffalo News, under the headline shown at the top of this Daily Business News Flashback-Friday post.

The photos and Google images were not part of her original, but have been added to illustrate author Helene R. Lee’s point.

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Entrance to The Woodlands, Lockport, NY – once known as Leisure Acres – the community where the author of the article below, Helene R. Lee, lived.  The headline below is the one used in the Chicago Tribune, April 2, 1997.

— Note, often letters to the editor or Op-Eds, headlines are supplied by the publisher. —

Watch Who You’re Calling ‘Trailer Trash’

By Helene R. Lee

 Remember the character in the movie “Network” who yelled; “I’m mad as hell and I won’t take it anymore”? That’s exactly how I feel whenever I hear or read two words–“trailer trash.” The supposition seems to be that people who live in trailer parks are trash and/or that their homes ae trash; that they are mentally challenged; unclean and have little conception of world events.

The words or inference keep popping up in novels, in articles, in movies, on TV, in a description of a Barbie doll.We’ve heard them repeatedly in references to Paula Jones, President Clinton’s nemesis in a sexual harassment case. A Newsweek writer, speaking on television, referred to Jones’s reputation as “just some sleazy woman with big hair coming out of the trailer parks.” And James Carville, Clinton’s former adviser, made the comment: “Drag a hundred dollars through a trailer park and there’s no telling what you’ll find.”

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Google satellite images.

I have to stop at these quotes because I am getting angrier and angrier.

The park where my husband and I live has more than 1,000 homes. The park is well maintained, likewise the homes, with perhaps one or two exceptions. Not a bad ratio, since unkempt homes can be found in any neighborhood.

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The Woodlands, Lockport, NY. Previously called, Leisure Acres.

The diversity of the residents is apparent, especially on a warm summer evening. There are young couples just starting out, couples with children, retired couples, widows, widowers and singles. There is neighborliness, too. After our last bad snowstorm, we soon saw our young neighbor shoveling out not only his car, but an elderly neighbor’s as well.

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Websites often cherry pick photos, but the 3D satellite view provides a pretty objective idea of what Helene R. Lee’s community, The Woodlands looks like today.

There are yearly contests at Christmastime for the best decorated home–also for any homeowner who demonstrates special improvements. There are parties for the children at holiday time. In the summer there are organized softball games and other pastimes, all taken care of by parents and the park management.

I would like to point out that communities like ours are no longer called trailer parks. They are “manufactured-home communities.” There is no way one of these homes can be hitched up to a car or small truck and pulled away. Once the home is set up, there it stays. Only extraordinary and costly ways are utilized to pull one out.

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Contemporary photo of The Woodlands, author Helene Lee’s community.

The homes come in varying sizes and are very affordable compared to site-built homes. Not everyone can afford a $100,000-plus house, after all. In our area (western New York), a new manufactured home can cost $40,000 to $50,000 while a good used one can be bought in the $20,000 to $30,000 range, depending on size.

Because of the reasonable costs, these homes make good starters for young couples who hope to move up later to larger, conventional houses. They are suitable for retired people on fixed incomes, families with lower-wage jobs or those who just don’t want the hassle of maintaining a large home.

My own experience with so-called trailer parks extends to California where I visited a friend a few years ago. Her park was beautifully laid out and landscaped, as were other parks we toured. The pride of the residents was obvious in the immaculate homes and well-maintained lots.

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Interior photo, fire place, living area, in the community that letter-to-the-editor author Helene Lee was describing.

At this point I admit I am not wearing blinders. No doubt there are trailer parks that are rundown.

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Interior photo, kitchen, in the community that Helene Lee was describing.

Unfortunately the film industry and television insist on perpetuating the stereotyping of trailer parks–manufactured-home communities. In their version every park is rundown, inhabited by borderline illiterates and drunks prone to violence.

The film industry and TV executives along with James Carville, the Newsweek writer and a host of other writers owe an apology to all the residents of manufactured-home communities. We’re sick and tired of the stereotyping. ##

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Leisure Acres, known today as “The Woodlands,” the community which inspired resident Helene Lee to write the letter above.

HELENE R. LEE and her husband are retired and have lived for nine years in Leisure Acres, a manufactured-home community in Lockport, NY.  The property is known in 2018 as The Woodlands.

—- End of extended quote. —- 

“Home Sweet Home” – Assistant Mayor Wants to End Housing Choice Stigma

Similar views from other manufactured home owners, are linked above and below.

Taking on the Trash Talk! Are People Defined by their Housing Choice? Video, Photos

We Provide, You Decide.” © ## (News, analysis, and commentary.)

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Related Reports:

“Trailer House Trauma,” Fresh Look at Manufactured Housing’s Opportunities

“Trailers for Sale or Rent,” “Pencil Head, Its Not a Trailer Park,” Manufactured Home Rental Reality Checks

Manufactured Housing Roadblock? BBC Reports “Trailer Park Living”

5 Steps for Making Lemonade from Lemons, Monday Morning Manufactured Housing Sales, Marketing Meeting

Two Great Laws Already on the Books NOW,  Can Unlock Billion$ Annually for Manufactured Housing Industry Businesse$, Investor$

NorthStar and Manufactured Housing Radix

 

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SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

Frank Rolfe, Manufactured Home Community Pro – Shocking! Or Evolutionary? Video

October 12th, 2017 Comments off

FrankRolfeMOShowMeStateTerminologyManufacturedHomeCommunitiesDailyBusinessNewsMHProNews410The factory-built home industry has struggled for over 40 years with nomenclature. Perhaps one of the better known “offenders” in MHVille – in the view of George Allen, or several other industry professionals – has been Frank Rolfe.

Rolfe has commanded more mainstream media news stories that featured him and his colleagues’ operations than many associations in our industry. That’s just a fact.

As with anyone who raises their head above many of their peers, Rolfe has those who cheer, and jeer, what he’s accomplished — and how he’s done it.

So, in an exclusive discussion arranged by MHProNews.com – one that the Manufactured Housing Institute (MHI) was invited to participate in – Rolfe addressed a series of hot topics.

MH Industry Best Practices?

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Frank Rolfe, MHP Funds, Mobile Home University, RV Horizons, Mobile Home Park Store.  Media reports by the New York Times, Bloomberg and others have made him one of the best known personalities in the industry today.

In this first in a periodic series of video, the topic is terminology or nomenclature.  As with any interview, the views are those of the person speaking.  So, without agreeing or disagreeing with Rolfe’s points, MHProNews presents this video as the first in a periodic series of videos that are useful for industry group discussion, as well as for individual professional reflection.

Over the years, MHProNews has heard from the gamut of those who promote their view on this topic.  For those who missed it or need the reminder, a primer on terminology is found linked here.

What’s Coming!

More reports and MHProNews MHLivingNews.com and videos to come…enjoy and consider how you can benefit from this one. Professional, industry feedback is welcome “We Provide, You Decide.” © ## (Industry image, best practices, programing, announcement, news, commentary.)

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SoheylaKovachManufacturedHomeLivingNewsManufacturedHousingIndustryDailyBusinessNewsMHProNews-Submitted by Soheyla Kovach to Daily Business News for MHProNews.com.