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Posts Tagged ‘Sunshine Homes’

Golf Tournament Location Has Changed at 2019 Tunica Manufactured Housing Show

March 24th, 2019 Comments off

2019TunicaManufacturedHousingShowSunshineHomesGolfTurnamentLocationChanged

Tunica Show management and the SCMHI has advised the Daily Business News on MHProNews that the Sunshine Homes Sponsored golf tournament location has been changed.

 

Rain that has caused flooding further north, has led to the announcement that “the River Bend Links Golf Course is no longer able to host the SCHMI Tee-Off presented by Sunshine Homes at the 2019 Tunica Show.”

This tournament will now be held at the Tunica National Golf Course.

How This Change Affects Golfers:

  • There will be NO price change
  • The dinner offering will now feature hot dogs, hamburgers, fries, baked beans and chocolate chip cookies
  • Registration will still open at 12:00 PM
  • The rules meeting will now occur at 1:15 PM
  • Tee-off will be at 1:30 PM (half-hour later than previously scheduled)
  • Soft spikes are required

This article was drafted on Saturday, 3.23.2018, so if there has been additional rain, check in with the Tunica National Golf Course or with a Sunshine Homes representative for additional updates. That’s manufactured home event-related “Industry News, Tips and Views Pros Can Use,” ©  where “We Provide, You Decide.” ©  ## (News, analysis, and commentary.)

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SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

 

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Main Place in MHVille That’s Cracked the Glass Ceiling?

September 4th, 2018 Comments off

 

MainPlaceinMHVilleThatsCrackedTheGlassCeilingDailyBusinessNewsMHProNews

The glass ceiling is the terminology used to describe an invisible – yet solid and real – barrier for advancement commonly applied to women.

 

Let’s be clear. In many respects, MHVille is a male-dominated profession.

That’s not to say that the glass ceiling doesn’t exist in other areas of American business, because it

GailCardwellFormerManufacturedHousingInstituteMHIPresidentDailyBusinessNewsMHProNews

Cardwell came from, and returned to, the MBA before and after her stint with MHI.

demonstrably does.  For example, the glass ceiling has long existed in politics. A peek around the world and into history reveals the slow evolution of women into today’s broadly understood status as co-equal to that of men. But there are still today numerous countries, perhaps most notably in Muslim dominated nations, where women are not viewed as equals to men.

In MHVille, there’s been several interesting examples of cracks in the proverbial glass ceiling.

For example, the Manufactured Housing Institute (MHI) hired Gail Cardwell as their president, over a decade ago.

Champion Homebuilders, now part of Skyline Champion (SKY), had Phyllis Knight as a division president for a time.  An interview with her while she was still in the industry is found at this link here.

http://www.mhmarketingsalesmanagement.com/featured-articles/august-2018/a-cup-of-coffee-withdee-pizer

In the Manufactured Home Communities sector, giant Equity LifeStyle Properties (ELS) has Marguerite Nader as president. See an exclusive interview with her, linked here.

MargueriteNaderPresidentCEOEquityLifestylePropertiesELSGlassDoorPostedDailyBusinessNewsMHProNews

An interview with Ms Nader, is found at this link here.

Zeman Homes and Communities had Dee Pizer as their president for some 35 years. Dee literally worked her way up through the ranks, and still serves Zeman in a variety of ways. See an exclusive interview with her, linked here.

Dee_Pizer__former_CEO__Zeman_Homes__MHProNew__credit

An interview with Ms. Pizer is linked here.

At Sunshine Homes, Lindsey Bostick is being groomed for taking over the reins at the privately-owned business, currently run by her father, John Bostick. Click on Lindsey’s or her father’s John‘s respective names to see exclusive interviews with each of them.

LindseyBostickSunshineHomesManufacturedHomes-ManufacturedHousingIndustryNewsMHProNews

Lindsey Bostick, Inside MH Road Show, home photo, Sunshine Homes and Manufactured Homes.

There are any number of independent retailers, communities, and service providers that are owned or operated by a woman, or are ‘mom and pop’ – husband and wife operations. The parent operation to MHProNews, LifeStyle Factory Homes, LLC is co-owned by a woman, whose name is on the byline at the end of this article.

That gives the writer a unique perspective on the topic of the glass ceiling in the industry.

 

The Most Visible Place in MHVille for Women?

Women work in factories, at retail sales centers, in offices of all kinds, and by the thousands in manufactured home communities.

But perhaps the single most leadership-visible position that women have broken the glass ceiling in MHVille is at the state association level.

mhec-group-photo2-2013-mhi-annual-meeting-latonykovach-l

At the time this photo was taken of about half of the members of MHEC, over 40 percent of those in the picture are women executives. One man who’s since retired was replaced by a female executive director. 

At any given time for some years, women have held numerous executive directors roles by the dozens in the manufactured housing industry.

Two exclusive interviews with women working at the state association level are found here and here, with letters from lady executives to MHProNews linked here and here. A recent list of MHEC members included 22 women among the 53 state association level executives, or about 41.5 percent.

RealEstatePersonnelCanSellMHCASusanBrentonManufacturedHousingIndustryVoicesDailyBusinessNewsMHProNews

This year, in Arizona, two women represent each of the major political parties – Democrats and Republicans – for the U.S. Senate seat being vacated by Senator Jeff Flake.

A driving force behind the creation of a new national land-lease communities association is a woman, Susan Brenton. For more on her thoughts on that topic, click here, or the story linked below.

RosieRiveterWeCanDoItJHowardMiller-WikiCommons-PostedDailyBusinessNews-MHProNews-com-_001

Rose the Riveter, Wikipedia.

Often overlooked, save by experts like L. A. ‘Tony’ Kovach, is the fact that a significant part of the home-buying decision in millions of households is made or largely influenced by women.

As we ponder Labor Day, it’s also good to remember the image of Rosie the Riveter. While mostly men fought on the land, sea, and air, woman worked to care for the wounded, and to build the weapons of war used by American men.

So, this post isn’t to in any way belittle or elevate one gender over another.

Rather, it’s to recognize the reality that women’s roles are to be respected, along-side that of men, in or beyond MHVille. ## (News, analysis, and commentary.)

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SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

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7 Surprising Keys to Unlock Manufactured Housing Industry Sales Success

June 2nd, 2018 Comments off
7SurprisingKesytoUnlockManufacturedHousingIndustrySalesSuccess

Man in a straitjacket.

Scientia potentia est,” is Latin that is commonly translated as Knowledge is Power, but it is more accurately translated into English as Knowledge is Potential Power.

 

All Knowledge comes from one of two sources, your own experiences, or insights learned from the experiences of others. There are no exceptions.

Even those who with millions of others believe in infused Knowledge from a Supreme Being – God – they must also admit that God is the Ultimate Other.  So all knowledge comes from your own experiences, and/or from the experiences of others.

Experiential knowledge requires several things, including trials – as in trial and error – time, talent, some degree of treasure, temperance, and an openness to the truth. Those are the 7 Ts.

Those who are closed minded for any reason can not advance until their mind is unlocked.

The close-minded can include those who hold to a false belief that they think they know something, which may be partially or completely untrue.

Proof?

Surveys and statistics alike prove that manufactured housing is widely misunderstood. So, the obvious solution to misunderstanding is education.

Knowledge must first be acquired by someone – and then by applying the 7 tools of Time, Talent, Treasure, Trials, Trust, Temperance, and Truth – that knowledge must be repeatedly shared with others.

7TsTimeTalentTresureTrialsTrustTemperanceTruthManufacturedHousingProfessionalPuzzlePiecesMHProNews_001

That in a nutshell is the 7 keys to professional, location, company or industry success.

Let’s elaborate.

An internal and external education campaign at the location level (vs. national) are fundamental essentials for sustainable professional success. That’s true in any profession, but perhaps particularly so for manufactured housing. Why? Precisely because manufactured housing is misunderstood.

Misunderstanding is an opportunity in disguise. Its an opportunity in disguise for professionals and investors that most Americans misunderstand manufactured housing.

PEPProtectEducatePromoteUnlockingMindsKeyToAdvancementMHProNews

Millions every year are looking for housing. Zillow and other research reveals that only a tiny fraction of shoppers even consider a manufactured home. Industry statistics shown that only a tiny fraction of those who consider a manufactured home actually buy one. That’s both tragic, but also an opportunity in disguise. Education is part of how that opportunity must be tapped, and that is done at the location or market level. This is why those who think ‘national campaign’ misunderstand the realities of manufactured housing today.

So, the person, location or operation that opens their mind to learning and applying the elements of industry success can and will thrive, period.

Misinformation is costly. Accurate information – the Truth, or Knowledge are vital ingredients to individual, location, or industry success.

IfPrettyPicturesVideosAloneWereEnoughMHIndustryWillOnlyAchieveItsGoalsByResovingItsCoreIssuesLATonyKovachMHProNews1

The quote below about 3D, video or great websites is demonstrably true.

Want proof?

What follows is not meant to be a slam against MHVillage, nor against anyone else.  It is a look at the cold, hard facts. It is necessary to point out that however impressive their total sales are, however, their own statistics are clear evidence of what ails manufactured housing. For more click here, but you can read on or circle back later for details.

MHVillageLogoDataStatisticsManufacturedHousingINdustryDailyBusinessNewsMHproNews600

While impressive on one level, their data and statistics are alarming when carefully examined.  But they are also an opportunity in disguise, as they point to the absolute need for the correct types of education.

It was utterly predictable that some great looking videos or websites would not result in big leaps in sales. We won’t mention the names of any ‘great looking’ websites, so that no one will misinterpret or misunderstand the point.

First, let’s clearly state that of course a good looking site is better than a bad looking one.

But go back to the vital first quote/graphic above.  If looks alone sold more homes, manufactured homes would be 5 to 10 times – or more – their current sales levels in most markets across the country.  This we know from experiences on our consulting-professional services side. But we also know this from our MHProNews research and reports.

 

EarthFromSpaceSBManufacturedHousingIndustryDailyBusinessNewsMHProNews

Global, historic, and local manufactured housing market perspectives are important for progress in local market selling.

 

Flat Earth Thinking

An industry colleague was laughing with delight to a line in a drafted article that has not yet been published. The article included an analogy to Flat Earth Thinking.

Recall that some 5 or more centuries ago, there where millions who mistakenly believed that the earth was flat.

It took knowledge, experience and the 7Ts to change that false belief in flat earth thinking. You might still find some flat earth believers, but images like that satellite photo above, coupled with the experience of the horizon, ought to be sufficient to prove that the earth is a sphere.

Those who buy a manufactured home believe it is a useful, and achievable solution for their housing needs. Period. Those buyers may or may not believe that a manufactured home is a perfect solution, or even their preferred solution.  They only have to believe it works for them, and will prove useful for some period of time.

The clear answer to selling more manufactured homes is thus discovered to be helping more people see the potential value to them in ownership of a manufactured home. It is in helping more people understand the value proposition. It is helping home shoppers and others grasp that a manufactured home can be a good or even superior option. Period. Full stop.

UnzipLookingForUsUnlockedMindHowCanWeHelpThemSeeManufacturedHOusingINdustryDailyBsuinessNewsMHproHNEws

All of the above and what follows may seem to some as stating the obvious.

It should be obvious that defining your business, profession, and the industry at large are part of the surprising keys to success.  It is all part of “Scientia potentia est,” of Knowledge is Potential Power, and the correct understanding and application of the 7Ts.

 

Small vs. Big Business? The Surprising Facts and Insights 

There is a paradox in business and industry, manufactured housing or any other profession. It’s this. Virtually all big businesses begin as small businesses.

Not all small businesses aspire to become a big business. That’s fine. There are successful one location communities, retailers, producers, lenders, installers, transporters, legal, and other professionals.

Among the law firms we’ve had extensive communications and discussions with is an operation that began as a single location.  That law firm has spread over time into a regional – some might say, national – powerhouse in their specialized fields.

But there are tremendous businesses within our industry that have one and only one central location. There are attorneys we know who are “one-lawyer shops,” that do a terrific job.

Similarly, there are HUD Code manufactured home producers, for another example, that have only plant, one location. They may ship manufactured and modular homes into a dozen or more states, but they do so from a single base of operations. When something has worked profitably and with happy customers for decades, that’s a good proof of concept.

 

Big Business ISN’T Automatically Bad Business

Some readers who skim MHProNews may have the false impression that we are opposed to big business. For thoughtful, careful readers, reflection or a review of the search boxes would reveal that to be untrue.  ‘Big business is bad business’ has literally never been said by any MHProNews parent company team member.

We are editorially opposed to monopolistic or any unethical practices on principleBut a business can be large and not be monopolistic.

A business can be large, and ethical.

It’s unethical practices that we oppose on principle, and because it is harmful to the industry at large, as well as the public.  That includes, but is not limited to, opposition on principle of any monopolistic enterprises or organizations.  Some argue that certain public utilities ought to be a monopoly, set that debate aside. We’re briefly focusing on normal, private businesses. In England, they consider that something may be a monopoly when a private enterprise approaches 25 percent market share.  The U.S. at present has no similar line, but shouldn’t Americans have that limit?

 

The Paradox – Innovation and Small Business vs. Big Business

Small businesses or individuals are often where innovations are found. Who says?

That’s what research by the Small Business Administration (SBA) states, “small businesses are more efficient at innovation.”  We could point to specific manufactured housing operations that have many times more people – and far bigger budgets – than we do.  But they have demonstrably less engagement, and lower conversion ratios than we our clients of ours have experienced.  Does someone want to spend more, and have lower results?  Or is it better to spend less, and have greater results?

Big business become and stay large due to Systems that are learned, taught, and followed.

It’s essential to have Systems in any successful business. If a larger enterprise is to be sustainable and successful, then it must learn and enforce standards – Systems, Policies, and Procedures – that are proven to work.

Thus, a large business – because of systems that an organization holds too closely to – can become a straitjacket. Straitjackets, by their nature, stifle innovation.

StraitjacketWikipediaManufacturedHousingIndustryDailyBusinessNewsMHProNews546

For example. On the consulting and professional services side of our operation, we studied a location that had multiple sales people.  One of them – an individual sales person – wanted to focus on selling a single model of home. The location owner allowed it.

For clarity. Yes, 1 man, sold only 1 floorplan of home, made by a single builder.  Let’s note, this was their test, not ours. We were hired for a variety of other reasons, but one was to monitor and evaluate their test.

That sales professional made it his specialty to sell that one – and only one – particular model and floorplan.  He would not sell any other model or floorplan. He was good at it. He was personally successful at it.

But before and after evaluating it, this wasn’t a practice we would generally recommend. While it contributed to the sales of the location that conducted the test, if everyone there had done the same thing, the location could have rapidly failed for reasons too lengthy to go into here. That one-model-selling-salesperson took a useful concept – specialized knowledge – to an extreme.

That said, it was a fascinating study. And that one person personally sold more homes than many of his peers did, but not for the reasons some may think.

Part of that example is that it was a one-location “street retailer.”  They were testing, and trying to innovate.  They learned from the experiment.

That’s evidence of how all knowledge comes from experiences. It is also an example of how innovation often comes from smaller companies.  Experiences can be obtained by trial and error.  Knowledge can be obtained from others. Knowledge can come from observation, from reading, from conversations, from formal instruction, and so on.  It can come from testing – trials – of a concept.

From the combination of years of reporting, interviews, training, services, and consulting, we’ve been privileged to witness and gather together perhaps the most significant body of marketing and sales knowledge the industry has ever had.

Those insights turn are useful in converting more lookers, video viewers and website surfers into buyers.

 

The 7Ts of Time, Talent, Treasure, Trials, Trust, Temperance, and Truth

The word ‘trust,’ can be understood in a variety of ways.

That includes the notion that trust is related to what sometimes is described as earned confidence.

Motivation comes from confidence. Momentum comes from appropriate levels of the 7Ts, including sufficient commitments. This point about trust and momentum are obliquely made by the builder-president in a speech he gave.  In the video below, President Donald J. Trump surprisingly included a talk about a factory-home builder he knew.

 

Donald Trump Video-Recorded Speech that Singled Out a Factory Builder

When the president spoke about this builder, he was making a specific point about momentum.

But indirectly, he confirmed several other points this article is sharing. There are many things needed for success, Operation Breakthrough identified, using different terms, various keys to success. The video below isn’t essential to our point today, but it is useful and interesting for those who have about 8 minutes.

Trust isn’t an island. Life requires balance. It is imbalance that always, ultimately always, causes problems.

Unwillingness to see an imbalance, a refusal to accept what is true, is often at the core of faults and failures.

Some reading is obviously better than no reading/research for the typical owner, professional, and manager. But the minimum should be 1-2 hours a daily. Investors, note this is a success tip by Warren Buffett that’s ethical and can be done by almost anyone.  Buffett reads and researches 5 to 6 hours on a typical day.

For example, the most talented man or woman in the world can experience a failed marriage. This analogy-by-example isn’t meant judgmentally, like other examples, this one is purely clinical. The causes of a failed marriage can be many. But at the core, it’s a lack of commitment or deception by one or both parties to the union of that marriage that often results in its failing. That’s an analogy to learning, and success. A commitment must be made to learning.

Deception can’t be the basis for trust or sustainable success.  By the way, there’s a distinction between deception and timing.  You may want to tell your spouse about a gift on the date of the occasion, not before.  That’s a timing issue, not deception.

A wishy-washy commitment, or one based upon deception, is no commitment at all.

Temperance is another word for balance or moderation. The opposite of gluttony is temperance. If someone eats too much, and burns too few calories, they gain weight. It’s utterly predictable.

In business, the greed for having it all – for crushing or destroying competitors – is moderated by temperance.

Free enterprise is good. Capitalism taken to the extremes of crony capitalism, vulture capitalism, or monopolistic capitalism, those extremes are to be moderated or halted. Temperance can also be an adjunct to ethics. Fairness. Equity. Justice. Those are qualities that are kindred spirits to temperance or moderated behavior. We’ve previously noted on MHProNews the twin principles of solidarity, and subsidiarity. They are necessary principles in successful family, business, in society. and government.

Just as the demonstrable goodness of free enterprise can be taken or twisted into an extreme – such as vulture or monopolistic capitalism – so too the goodness represented by manufactured homes can be taken to an extreme. Some lack sufficient commitment to the industry. Others demand too much, which absent temperance, becomes destructive.

It isn’t meant as a per se slam against the industry’s “biggest boys” to say that to various degrees they may demonstrably lack the balanced 7 keys to sustainable success.

For example, if any of the big three in manufactured housing production understood – profoundly grasped and made a genuine commitment to the 7Ts – they would be selling several times their current numbers of homes.

The proof is history. There were times in manufactured housing history – for example, in 1998 – when either one of the top two producers that year outsold the entire production of our industry in 2009.  Yes, there was easy money then, but beyond that, there were principles followed in 1998 that are not being applied today.  There was arguably higher demand then, and a better understanding by many, for manufactured homes.  The reasons?  The 7Ts.

On the Manufactured Home Communities (MHC) side.  If more communities deeply understood the value proposition answers that shoppers are looking for, then their home sales would be soaring. Rentals of homes in land-lease manufactured home communities (MHC) are demonstrably profitable. Ask any of the MHC REITs who are doing it successfully. That’s a given.

But in renting homes, haven’t some lost the mojo for selling more owner-occupied homes? Equity Lifestyle Properties Chairman Sam Zell has publicly said that renting manufactured homes must be kept marginal.  The business model changes too much when there are too many rentals.

94percentcreditapprovalNARMHVillageLowConversionratiosDailyBuisnessNewsMHProNewsConsumers are looking for very specific answers to questions before they will buy a manufactured home, vs. rent one.  Look at the conversion rates of renters to buyers.  Useful?  Yes.

But is renting first the ideal sales tool?  Hardly. Rather, renting is a useful, profitable debatably a short-term fix.

Home shoppers often don’t realize they are looking for certain answers, but they are.

So, the marketing and sales process must account for that reality.

That in turn means that the educational process of sales professionals must include that understanding.  That means industry sales pros must be instructed – educated – in order to successfully engage with more people, especially well-qualified buyers.

Thus, the marketing and sales process must accomplish consumer education. Education of consumers can’t just be a mere recital of construction facts, nor can it be just pretty pictures, 3D tours or even gorgeous videos.

Construction facts are only useful in specific cases, with certain types of buyers. If a laundry list of construction facts alone would sell more homes, a location or the industry would be selling many times more homes.

The opportunity in disguise for manufactured housing is that for millions of Americans, manufactured homes are the wildly misunderstood solution for the affordable housing crisis.  Applying these lessons in a local market, at the location level, using the 7Ts – are keys to sustainable success.

Note, the video that follows was an operation that struggled to sell any new homes, and for years sold mostly older, used homes.  Their operation was totally changed.  There were many factors.  Among them, they changed their mind-set and methods, and learning to apply the principles of the 7Ts.

 

 

So, at the heart of all sustainable success are the 7Ts.  Back in the go-go-days 20 years ago, Palm Harbor and Oakwood were 2 vertically integrated companies that arguably were among those which utilized marketing and sales processes that were not sustainable.  Palm Harbor and Oakwood were strong for a time, but faded.  During that time, we could and did work with retailers nearby one of their locations, and show them how to outsell them, and have happier customers who referred their friends.

Understanding and a proper application of those 7Ts yields sustainable, professional success.  BTW – for clarity – the videos are just part of the process, they are by no means the entire process.  Videos that inform consumers – and professionals – are part of the puzzle, but videos alone are not every piece of the puzzle.

Understanding what the actual concerns and solutions for consumers is a must.  Failing to understand and address their needs are thus the road-block to increased manufactured housing sales.

A careful viewing of the videos in this column relate essential facts. They are among several proofs that most investors and professionals in our industry fail to grasp.  Most simply don’t see just how amazing the opportunities are today.

Scientia potentia est,” knowledge is potential power. Knowledge requires education.

By the way, there are hundreds of possible styles of videos. The one below is but one example of a different type of video, to make the point about various styles available.  You’ll find a ton of fancy videos out there, often made by high dollar production companies.  But even if a video has hundreds of thousands of views, when you notice that there are a very low ratio of views-to-sales, what does that tell you?

Sustainable success requires an application of the 7Ts.

The videos on this page are examples of elements that prove the points of the value of the 7Ts.

We Provide, You Decide.” © ## (News, analysis, and commentary.)

(Third party images, content are provided under fair use guidelines.)

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L. A. “Tony” Kovach, photo by Mark Simon, shows Kovach engaging with SAAs in NY.

By L. A. Tony’ Kovach, publisher of MHProNews.com.
Tony is the award-winning managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

Within an Ongoing Wave of Routinely Problematic Media Reports, What Do Actual Manufactured Home Owners Say?

April 16th, 2018 Comments off
WithinAnOngoingWaveofRoutinelyProblematicMediaReportsWhatDoActualManufacturedHomeOwnersSayMHLivingNewsManufacturedHousingIndustryDailyBusinessNews

Still from the MHLivingNews video, posted further below.

There’s an ongoing drum beat of news media coverage that reflects on manufactured homes and their owners.

 

In part because of the principle of significant numbers of editors – “If it Bleeds, if Leads” – many hard news media, stations, and news channels tend to focus on problems, as opposed to ‘good news.’  Simple Google searches demonstrate that reality when it comes to manufactured homes, as the report linked below reveals. To be fair, its not universally true.  There are arguably some mitigating circumstances, for example, when a writer is rushed and relies on stereotypes instead of in depth research.  But the fact remains that a survey of most news coverage about manufactured homes tend to be negative, rather than positive.

 

Media Bias, Ignorance, Manufactured Homes, Agenda Journalism, the Truth About “Fake News”

Given the affordable housing crisis, the general pattern of media coverage is a problem for millions of home seekers, who are kept in the dark due to in part to a general lack of understanding of what the realities are today.

There are exceptions to that pattern of media bias or ignorance, as the report linked below reflects.  As other Daily Business News reports have indicated, public officials also play a role in this challenge of misinformation.  The same could be said about some significant forces within the ranks of the industry, who fail to routinely defend the industry which they are supposed to promote.

Bloomberg, HousingWire, Realtor and Fox all suggest Manufactured Homes as Important Solution for Affordable Housing in America

Third Party and University Level Research Often Favorable Towards Manufactured Housing

While you may not learn it from the bulk of media reports, for at least two decades, federal and third-party researched published reports often debunked prejudiced or ignorant view of modern manufactured homes, and their owners.

MultipleReasonsExpectManufacturedHousingDoBetterThanSiteBuiltHousingEricBelskyEecDirJointCenterHousingStudiesHarvardUnivDailyBusinessNewsMHProNews

At the time Belsky made this prediction, manufactured homes were selling over 250,000 new units per year. This year, MH won’t reach 40 percent of that total. What happened?

Pride and Prejudice: The Truth About Manufactured Home Communities and Crime

Weather Expert’s Surprising, Bombshell Statement on Tornado Deaths and Affordable Manufactured Homes

Federal Data Spotlights Manufactured Home Industry Quality, Regulatory Questions

But for a variety of reasons previously outlined, the voices of manufactured home professionals and owners are often depicted as negative.

Meanwhile – in an ironic twist, federal data, plus third party surveys and research – routinely reveal widespread manufactured home owner satisfaction.

Foremost Report: Manufactured Home Customer Survey and Market Facts

Manufactured Home Owners – Satisfaction Survey Redux

What the brief review above reveals is that the authentic voices of manufactured homes owners are often lost in the bulk of affordable housing discussions in America.

 

Affordable Housing Focus Group Video, Episode 2

Thus this affordable housing focus group video below is a break from the norm.  In this periodic series of videos with manufactured home owners, they will help correct some of these oversights and challenges found in the context of America’s affordable housing discussion.

 

 

Episode 2 – above – of our affordable housing focus group builds on what Daily Business News readers learned in our first report, linked below.

Affordable Housing Focus Group, Comparing Housing Options, Rent, Conventional, Condos, Manufactured Homes

This post will be updated to the MHLivingNews.com public version of this post once that’s published and available.  ## (News, analysis, and commentary.)

Related Reports:

Evergreen, Manufactured Homes and NIMBY, “Why the Feds Must Step In”

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Manufactured Housing – “Giants vs. Independents” – Tunica Talk – “You’ve Got to See This”

March 22nd, 2018 Comments off

ManufacturedHousingGiantsVsIndependentsTunicaManufacturedHousingShow2018TamasKovach

An independent manufactured home retailer walked up to the Daily Business News team in Tunica Wednesday to say, thank you” for the depth of coverage of the industry’s news.

A HUD Code home producer said, “I wish you’d tone it down a bit,” on the controversies, while expressing “appreciation for the unrivaled coverage of industry events not found anywhere else” in the manufactured home industry’s trade media.

Another independent retailer and his family approached the MHProNews squad during the lunchtime hospitality. He wanted to give his family and team members a chance to discuss what’s been taking place on finance related issues, such as the Government Sponsored Enterprises (GSEs) Duty to Serve (DTS).

TunicaManufacturedHousingShow2018-550

A long-time Manufactured Housing Institute (MHI) member said, “you [MHProNews] were right about HUD, Pam Danner, and Lois Starkey,” but took exception to the controversy surrounding the so-called “new class” of manufactured homes that MHI is promoting.

TunicaShow2018ManufacturedHousingIndustryDailyBusinessNewsMHProNews

Meanwhile, a veteran factory-built housing professional that had previously been “open minded” about MHI’s project for a “new class” of manufactured homes has after reading and doing his own research, turned against the plan (see Related Reports, linked below, for more details about these hot topics, plus more from the 2018 Tunica Show).

Rephrasing, the comments and reactions to the industry’s issues have run the gamut. From management team members in the industry’s biggest companies, to mom and pop operations and all others in between, the data and engagement reflects the pragmatic respect given to this MH Industry trade media resource.

FlatscreenTVBehindBarnDoorsTunicaManufacturedHousingShow2018DiningArea550

We are not wearing bold branded t-shirts, ball-caps or neon signs in Tunica. Part of what’s noteworthy is that lacking any identification of MHProNews other than the Tunica Show’s badge – which the wind routinely whips around – many professionals are eager to engage and express their views to the manufactured housing industry’s most popular and independent trade news.

IslandKitchensDailyBusinessNewsMHProNewsTunicaManufacturedHousingShow2018

 

You’ve Got to Read This…”

Walking through a display model for a new HUD Code producer, a retailer and his colleague from Texas engaged with us. “I used to forward your news emails to” his partner, with the message – “You’ve got to read this.”  Then he shared later email news updates, saying, “You’ve got to see this and read this one too.” That went on for some time, until his colleague signed up for his own email news.

TunicaManufacturedHousingShow2018FranklinHomesNTechIndustriesDailyBusinessNewsMHProNews

That same Texan said “We’re giving the giants a run for their money” in his market area.

They were looking for a non-Clayton producer to buy new homes from. “Why?” was our question. “Because of the issues raised in stories you’re reporting on, like the long-lead times” post-Harvey in Texas.

FranklinHomesTunicaManufacturedHousingShow2018DailyBusinessNewsMHProNews

You sure do keep it stirred up,” opined a straight-faced industry professional, who paused – adding “keep it up – followed by a slight smile.

Tony, I read every emailed news update, from top to bottom” said another retailer, with exhibitors and community professionals often saying something similar.

TamasKovachKidsRoomManufacturedHousingIndustryDailyBusinessNewsMHProNewsCappaert

 

Upbeat, But Aware…

Attendance is up slightly over last year, say show sources.

CappaertManufacturedHousingDailyBusinessNewsMHProNews

Independent producers are becoming more aware than ever of the trajectory of the industry, the causes of that trend, and are taking steps to address it, say industry sources.

Rain on Tuesday didn’t dampen traffic in the display homes, said several manufacturing exhibitors.  Wednesday was windy, but warmer and sunny.  Traffic in the homes was brisk.

DisplayModelTunicaManufacturedHousingShowTamasKovachAttendeeDailyBusinessNewsMHProNews

Tamas Kovach (pronounced like “TahMash CoVatch), is part of the MHProNews MHLivingNews family, with a Tunica Show attendee. Numerous such photos are taken during the course of the event.

The mood of attendees has been overall upbeat, association executives, and exhibitors told the Daily Business News. Comments from attendees made directly to the MHProNews confirmed those observations.

We’re more upbeat about the industry in some ways, but we are also more aware of the trajectory of the industry toward consolidation,” said an attendee.  “Those who don’t plan according to reality are in denial.”

HamiltonHomesNewHUDCodeManufacturedHomeBuilderTunicaShow2018DailyBusinessNewsMHProNews

 

Everyone Knows Your Name…

As one attendee said after another industry mom and pop couple stopped us to say hi, “It’s like a line out of the TV comedy, Cheers – where everyone knows your name.

PaulNationDailyBusinessNewsMHProNewsTunicaShow2018

Stopping to chat with industry professionals in Tunica, happy to have their photos shared.

Your son is getting taller, and stronger” said one after getting a hand-shake from Tamas Kovach.

MikeWnekManufacturedHousingIndustryDailyBusinessNewsMHProNews2018TunicaShow

KabcoManufacturedHomes2018TunicaShowDailyBusinessNewsMHProNews

The industry’s professionals “are hungry for real news, not happy talk” explained a factory-producer.

ChetMurhpreeDeerValleyHomesTunicaShow2018ManufacturedHousingIndustryDailyBusienssNewsMHProNews

Note: the photos are randomly placed, and should not be construed to match the commentary.

One attendee pointed to stacks of a new trade publication in high-visibility racks near the exhibit hall.  They appeared to be untouched.  “It’s not ‘rah rah’ that will help a company navigate the challenging waters of the industry,” said an exhibitor.

MHInsiderMagazineManufacturedHousingIndustryDailyBusinessNewsMHProNews

There are several websites and trade media that are de facto surrogates for MHI ‘news,’ per industry sources.  Those media routinely have far less engagement from the industry than what readers say is our “hard-hitting coverage on issues that matter to investors and professionals.” The proof is shown dramatically in images like the above. Racks like this posted near the entrance of the exhibit hall looked untouched, with every glossy magazine going unread. MH professional readers vote with their time, browsers and engagement – or lack of engagement.

The feedback in many ways confirms what calls and messages to MHProNews between events likewise reflects.

TinyHomesLegacyManufacturedHOusingIndsutryDailyBusinessNewsMHProNews

Naturally, not everyone agrees with everything that is spotlighted by our pro-industry publications. But reader feedback, along with analytical data, reflects the dominance of MHProNews over other trade mediaCandid, fact-base reports and analysis are reasons routinely cited by pros.

SunshineHomesRedBayALManufacturedHousingIndustryDailyBuisnessNewsMHProNews

The quality and appeal of today’s manufactured homes continues to rise. While prices are going up, so too are costs for conventional housing, so the percentage savings for a consumer buying a manufactured home vs. conventional housing remains favorable and strong. A rep from Fannie Mae told MHProNews that as a newcomer to the industry’s product, he is impressed with the quality and value. 

SunshineHomesRedBayALManufacturedHousingINdustryDailyBusinessNewsMHProNewsTunica2018

A post-Tunica report will be coming soon, which will break new ground on issues ranging from:

  • manufactured home lending,
  • association related,
  • new class of homes,
  • ongoing “consolidation” of the industry – and possible steps to address that challenge,
  • HUD and regulators at all levels,
  • marketing, sales, and image related issues, plus more.

SunshineHomesRedBayALManufacturedHousingIndustryDailyBusinessNewsMHProNewsTunica2018Show

It’s part of manufactured housing’s leading Industry News, Tips and Views Pros Can Use.” ©

The Tunica Show in 2018 has thus far confirmed what the Louisville Show did earlier this year. With the affordable housing crisis raging, how is it possible that the manufactured home industry sunk to such a low ebb?  Why are HUD Code manufactured homes  only rising slowly from it’s bottom in 2009?

It was summed up late last year by an industry executive, who said. “Tony, if MHProNews is writing about it, I want to know about it.” ## (News, analysis and commentary.)

Related:

DUTYtoServePaulBarrettoFannieMaeManufacturedHousingIndustryDailyBusinessNewsMHProNews550

Finance related news was made Tuesday in Tunica, click the image above or the link here to learn more.

Tunica Manufactured Housing Show, Photo Report, Day One

Tunica, Nashville Trade Shows and Manufactured Housing Glory Days

Manufactured Housing Association for Regulatory Reform Demands Clarification on “New Class” of HUD Code Manufactured Home

4 F’s and True Believers

4 Concerns of Homebuilders Have Impacting Every American

(Third party images, cites are provided under fair use guidelines.)

ThereAreOnly2WaysToLearnOwnOthersExperiencesLATonyKovachManufacturedHousingIndustryMHProNews-575x235By L. A. “Tony” Kovach,
award-winning consulting, publisher, web, video, recruiting, sales training, business development service provider.

MHLivingNews.com | MHProNews.com | Office 863-213-4090 |

Connect on LinkedIn:
http://www.linkedin.com/in/latonykovach

 

Affordable Housing Focus Group – Manufactured Home = Page, 1, #2 Google Result

March 16th, 2018 Comments off
AffordbleHousingFocusGroupMHLivingNewsonDailyBusinesNewsMHProNews

Click here or above to see the Affordable Housing Focus Group article and short video.

The Affordable Housing Focus Group article posted just days ago on Manufactured Home Living News (MHLivingNews.com) yielded impressive search results on Google.

 

The result was page 1, number 2 out of about 1.66 million possible search outcomes.  That’s a positive note for the industry, in an educational/image building way.

 

The focus group was conducted with residents who volunteered from Key Allegro Villas, Fairhope, AL at a nearby restaurant, and the project was sponsored by Sunshine Homes of Red Bay, AL, whose homes will be featured at next week’s Tunica Show.

The Key Allegro property is just minutes from the in-demand Gulf Coast beach resorts, such as Gulf Shores, or nearby Pensacola, FL.

The search results under the popular Google Image search category also yielded some surprisingly high results.  The same key words were used, “Affordable Housing Focus Group.”

Note that because of the methodologies used by Google’s algorithms, search results can vary significantly:

  • by location,
  • time,
  • date and
  • even by device.

These results were all performed on a laptop computer.

2018-03-16_0751AffordableHousingFocusGroupMHLivingNewsDailyBusinessNewsMHProNews

When the words, ‘manufactured homes’ was added to the search result, 10 of the top 15 results were on MHLivingNews, with 3 more found on the NJMHA.org website.

Because the search result points to a story and part one of a focus group video that shines a positive light on the manufactured home industry and manufactured home living, its good news for the industry.  And of course, its good news for those specific operations spotlighted.

Another episode from this focus group video is planned for April.  ## (News, analysis, and commentary.)

Related:

First Things First in Manufactured Housing

Affordable Housing Focus Group, Comparing Housing Options, Rent, Conventional, Condos, Manufactured Homes

(Third party images, and cites are provided under fair use guidelines.)  Notice: for professional business development services, click here.

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SoheylaKovachManufacturedHomeLivingNewsManufacturedHousingIndustryDailyBusinessNewsMHProNews-Submitted by Soheyla Kovach to the Daily Business News for MHProNews.com.

Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

Affordable Housing Focus Group, Comparing Housing Options, Rent, Conventional, Condos, Manufactured Homes

March 6th, 2018 Comments off
AffordableHousingFocusGroupzManufacturedHomes550x400DailyBusinessNewsMHProNews550x458

The video is near the end of this post.

Even during ‘boom times,’ the manufactured home industry struggled with certain issues.  Experts and advocates often point to regulatory or financing challenges.

 

 

ManufacturedHousingIndustryShipmentsFEMAManufacturedHomesNotMobileHomesTrailersIndustryResearchReportsDataMHProNews

Credits, MHI, Cavco.

average-shipment-per-decade-manufactured-home-posted-on-mhpronews-com-d

Graphic provided by Ross Kinzler when he was then the executive director of the Wisconsin Housing Alliance (WHA).

Beyond the ‘lending and legal,’  the core challenge goes under many different labels or monikers.

  • Stigma.
  • Image.
  • Once true, but now outdated realities.
  • Outright myths.
  • Prejudice.
  • Lack of proper understanding.
  • Need for education.

The best information in the world must still be accepted or at a minimum, and considered by those who hear, see, or read it.

The industry doesn’t need hype or exaggeration.

What manufactured housing needs is to have reality be properly presented by credible voices.

The Daily Business News will preview today part one of a multiple episode video captured near Fairhope, AL, in the appealing Gulf Shores/Pensacola area.

You don’t have to be told that these are not paid actors.

Nor where the participants given anything, other than a good meal and gas money for the drive to the restaurant where this focus group was conducted.

WelcomeToRealityDailyBusinessNewsMHProNews

Manufactured home professionals, individually must look reality in the eye. If everyone else ignores reality, the ones who grasp it are logically best able to advance.

 

Affordable Housing Focus Group, Episode (Part) 1

The entire focus group session lasted for about an hour, but this first part  – episode 1 – below is about 5 minutes and 5 seconds.

This isn’t about rah-rah. Rather, it’s about helping open minds.

It’s about education, through questions and answers in a group setting from those who know. That means, viewers discover credibility.

You can see glitzy productions in manufactured and modular housing.

If pretty pictures or great videos were all that it would take to sell more manufactured homes, then manufactured housing shipments would be somewhere between 500,000 and a million new homes a year.

But the industry finished 2017 with some 92,900 shipments.

Obviously, fancy videos and great looking websites alone clearly aren’t doing the job the industry needs.

By contrast, Inside MH has done videos with residents, experts and industry professionals that when they are shared as we suggest, result in a big increase in business.

Why?

Because what well qualified home shopping viewers are watching the video for is insight. When they find authenticity, they’re loving it.

IdeaManufacturedHomeDailyBusinessNewsMHProNews

 

Pre-Louisville, the Inside MH Road Show team traveled to Key Allegro Villas in Fairhope, AL between Mobile, Pensacola and near Gulf Shores, where a 55 plus community is growing near the warm winds and waters of the Gulf of Mexico.

The purpose of many of our Inside MH videos is get people who know to reveal what is.

It’s about information, and it can at times be entertaining.

But the goal is opening minds and providing accurate insights.

People sense authentic, genuine people and what’s real in interviews.

That in turn results in opening more minds.

This isn’t something you can do for yourself.  Experience and third party research alike tell us that for this to be effective, it must be done by a well-informed, third party media. The by-product of such educational videos routinely is, that more people buy.  For an example of how it works, see the report and video interview, linked below.

 

Manufactured Housing’s “Duh!” Monday Morning Sales Meeting

Let’s nail down a key point for this focus group, or any of our video interviews.  Given reality, consistently told in an authentic way, and professional, ethical service the industry can be revived and grow to new record highs, and do it in a sustainable fashion.

To rephrase, these are not ads.  They’re educational.

That’s what moves our operation. Opening minds to reality in ways that can advance the industry for good.

Every thing we do has the goal to address and reveal the cures for the issues that keep manufactured housing far below its potential.

We will soon post a version of this on MHLivingNews.com.

With no further adieu, here’s the video.

 

When several clients report 200 to 500 percent or more growth rates, and do so with happy new customers, that says it all.  “We Provide, You Decide.” (News, announcements, analysis, commentary.)

Related:

AffordbleHousingFocusGroupMHLivingNewsonDailyBusinesNewsMHProNews

Update:: the Affordable Housing Focus Group story ranked Page 1, #2 on a Google search for the date/time shown. For image search results and more details, click here or the above.

(Third party images, cites are provided under fair use guidelines.)

ThereAreOnly2WaysToLearnOwnOthersExperiencesLATonyKovachManufacturedHousingIndustryMHProNews-575x235By L. A. “Tony” Kovach,
award-winning consulting, publisher, web, video, recruiting, sales training, business development service provider.

MHLivingNews.com | MHProNews.com | Office 863-213-4090 |

Connect on LinkedIn:
http://www.linkedin.com/in/latonykovach

 

HUD Secretary Dr. Ben Carson, Manufactured Housing Independent Producers Meeting, MH Program Progress Promised

January 30th, 2018 Comments off

HUDSecDrBenCarsonJohnBostickJimSheaMikeCappaertMakWeissDannyGhorbaniMHARRDailyBusinessNewsMHPorNews

Washington, D.C., January 30, 2018 – On January 29, 2018, HUD Secretary Dr. Benjamin Carson met with a delegation of officials from the Manufactured Housing Association for Regulatory Reform (MHARR).

 

MHARR’s delegation provided the Secretary with a first-hand opportunity to hear the concerns of smaller industry businesses regarding the operation of the federal manufactured housing program and its failure to fully and properly implement the Manufactured Housing Improvement Act of 2000 (2000 reform law),” Mark Weiss, J.D., President and MHARR told MHProNews.

The agenda for the meeting focused on the most critical issues currently facing the industry and its consumers, both with respect to the full and proper implementation of the 2000 reform law and consumer financing, including the Federal Housing Administration’s (FHA) Title I manufactured housing program (see, copy of meeting agenda, attached),” MHARR’s release stated.

Participants in the meeting included:

  • James Shea, Jr., Chairman,
  • Mike Cappaert, Vice Chairman,
  • John Bostick, Immediate Past-Chairman,
  • Mark Weiss, President and CEO,
  • and Danny Ghorbani, Senior Advisor.

MHARR’s delegation briefed Secretary Carson on “HUD’s 18-year failure to fully and properly implement the 2000 reform law, which was enacted with overwhelming bi-partisan support in both houses of Congress.”

MHARR outlined, during the meeting, four main components of the 2000 reform law that HUD has not only failed to implement under prior administrations, “but has…affirmatively distorted, ignored and/or misapplied.  This has not only caused significant and unnecessary harm to the industry’s smaller businesses, but, more importantly, has deprived hundreds-of-thousands of moderate and lower-income families of the affordable, non-subsidized homeownership opportunities that only manufactured housing can provide.”

MHARR’s delegation thanked Secretary Carson for having initiated action to address critical regulatory matters within the federal manufactured housing program in accordance with Trump Administration Executive Orders 13771 and 13777.

See the recent and related Daily Business News report, which includes HUD’s release, and other details, linked below.

Pledged to Work to Reform HUD Code Manufactured Housing Program

The MHARR officials pledged to work with the Secretary and HUD to advance this crucial undertaking, and as the only industry organization with institutional memory dating back to the original federal manufactured housing law more than 40 years ago, promised to provide the Department – during the current 30-day regulatory review comment period – with relevant historical background and remedial suggestions/solutions to restore the unique and essential federal manufactured housing program to full compliance with both the terms and objectives of the 2000 reform law,” MHARR told the Daily Business News.

Shake Up at HUD Manufactured Housing Program May Stop Industry Overregulation, per MH State Association

As part of this dialogue, the MHARR officials also emphasized non-regulatory aspects of the 2000 reform law that should – and must – be properly implemented,” Weiss’ statement said.

These include, but are not limited to:

  • the appointment of a new non-career program administrator;
  • the reform of program contracting procedures and the selection of a new monitoring contractor;
  • full utilization of the MHCC in accordance with the 2000 reform law; and
  • full implementation and enforcement of the enhanced federal preemption mandated by the 2000 reform law.

Further, the MHARR delegation advised the Secretary that with the:

  • failure of the Federal Housing Finance Administration (FHFA) to fully implement the Duty to Serve Underserved Markets directive of the Housing and Economic Recovery Act of 2008 (HERA),
  • lower and moderate-income Americans would need, more than ever, the full utilization and incorporation of manufactured housing by HUD into all of its housing programs,
  • as well as the reform and/or repeal of the “10-10” rule implemented by Ginnie Mae in 2010, which has largely eliminated Ginne Mae-supported FHA Title I financing for the 80% of manufactured homes that are sold and financed as personal property (chattel, “home only” loans).

Sources with Berkshire Hathaway (BH) companies have told MHProNews that 21st Mortgage – which 21st and BH owned Vanderbilt Mortgage are the only two industry lenders that have met the 10/10 standard for years – suspended use of the FHA Title 1 program some time ago.

Duty To Serve, “Complete Waste of Time” per Tim Williams, CEO/21st Mortgage; POTUS Trump, Warren Buffett Insight$

MarkWeissJDPresidentCEOManufacturedHousingAssocRegulatoryReformDailyBusinessNewsMHProNewsWeiss said, MHARR sincerely appreciates meeting with Secretary Carson in order to thank him for the regulatory reform initiatives that he has started to undertake, and to fully apprise him and other key officials at HUD of the specific concerns of smaller industry businesses. MHARR looks forward to continuing to work with Secretary Carson and his team at HUD in order to restore the manufactured housing program to its original mission and goal – to not only ensure the safety of manufactured homes, but also to ensure their availability as the nation’s premier source of affordable, non-subsidized housing and home-ownership for millions of Americans.”

About MHARR

The Manufactured Housing Association for Regulatory Reform is a Washington, D.C.-based national trade association representing the views and interests of independent producers of federally-regulated manufactured housing. ## (News, analysis, and commentary.)

Facts Matter – Mr. Obama’s “Alternative Universe,” Trump Admin, Investors & Politicized Manufactured Housing Data

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Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

$100s of Billions Will Pour into U.S. in 2018, How Much of that Capital Will Deploy in Manufactured, PreFab Housing?

January 6th, 2018 Comments off

$100BillionPourIntUS2018HowMuchCapitalWillDeployinManufacturedPrefabHousingMHProNewsLogo

Executive Summary

The combination of the new tax law, a growing economic boom, and talk by Apple and other tech giants of bringing back to the U.S. some $200-$400 Billion dollars in 2018 alone will create a search for valuable ways to deploy that capital.

With the affordable housing crisis widely publicized, housing is a trillion-dollar a year sector that is poised for even more growth.

As real estate and investment mogul Sam Zell has observed, when others are looking right, go left. Where is “left” in the housing industry?

A sector that has drawn – arguably for the wrong reasons – resistance and pushback.  Who says?   Harvard, among others.

There are already billionaires – including Zell and Warren Buffett – plus thousands of others deeply involved making plays in manufactured housing.  That said, it’s still very much a ’boutique’ industry compared to others.

Plus, some of the ways the industry is being pursued are controversial, and feed into the negative narrative and perspective.

FrankRolfeTrailerParkMillionairesGuardianFeaturesReportAnalysis

Click to read report, and see the Guardian video.

It is precisely because of the mistaken understanding and several arguably problematic practices that can make manufactured housing of interest to those willing to pursue the industry in a best practices, professional, and ethical fashion.

Why Are Billionaires Attracted to Manufactured Homes?

In an industry which for decades has focused on short term thinking, and short term plays, positive and promising reports are often overlooked, and quickly forgotten.

“Po-Dunk” Performer Kid Rock, Eyes Senate Run, Makes Manufactured Home Living Hip

So manufactured housing isn’t a quick buck.

Rather, it should be seen as a long term play, as Buffett’s has been.

Warren Buffett, “the Moat,” Manufactured Housing, Berkshire Hathaway, Clayton Homes, 21st Mortgage, Vanderbilt, Wells Fargo, NAI…

A general overview of housing growth, and expectations of capital pouring into the U.S. are summarized from CNBC reports and a video, below.

That’s followed by quotes, comments, and links that lay out facts – including the just-announced merger of manufactured home producers Champion Home Builders and Skyline Corp (SKY). Their stock surged on the news.

SkylineChampionHomeBuildersMergerPlanAnnounced

Per CNBC

Apple, tech companies to bring back $400 billion in overseas cash to the US: Estimate,” reports CNBC.

In another report form them yesterday, the following.

By all measures, a construction boom is shaping up for 2018

  • The construction industry added 30,000 jobs last month, according to the Labor Department.
  • That brings the sector’s 2017 gains to 210,000 positions, a 35 percent increase over the previous year.
  • Construction spending is also soaring, up to a record $1.257 trillion in November, according to the Commerce Department.
  • Optimism among construction contractors is also at a record high.”

 

Voices within Manufactured Housing, Plus Reports that Point to Potential

As the leading source for manufactured home industry trade news – which also uniquely provides proven and praised professional servicesMHProNews is a useful resource for seeing the reasons why the industry’s potential has not been fully tapped.

(Note: to get our popular emailed headline news updates,
generally twice weekly and read by thousands of industry pros, click here.)

Or as Sunshine Homes President John Bostick – a client company whose experienced serious growth at a pace far higher than the industry at large has said – “Easy doesn’t pay well.”  But intelligent, sustained effort can yield, as it has for them, growth rates that are more than double those of the industry at large, and in the more attractive residential product side.  That’s where the biggest opportunities are in manufactured housing, without ignoring the that there is also growth potential for commonly pursued ‘entry level’ manufactured homes.

JohnBostickPresidentSunshineHomesRedBayAL-OurIndustryProvidesGreenAppealingOptionsWeeksNotMonths-DailyBusinessNews-MHProNews

Investor Take Away

This is one of those ‘look left’ opportunities within the manufactured home industry. While much of the industry pursues ‘entry level,’ or ‘shade and shelter’ product, the results being achieved by Sunshine and others using more upscale product reveals what real estate research also reveals.  This is where arguably the growth opportunities are in manufactured homes today.

This isn’t easy, but smart money is deployed and being attracted in manufactured homes and communities, using this approach.  An example is shown in the video below.

Third Party Reports, Quotes that Point to far Greater Potential

Recent concerns over housing affordability for low-income households appear to be difficult to resolve by developing policy options that focus only on traditional single-family owner-occupied dwellings and/or rental apartments. In terms of developing a housing policy that would improve the quality of housing for lower income families, it seems appropriate to explore the merits of an often-ignored alternative, namely manufactured housing. – Eric Belsky, Harvard.

“Credit is the lifeblood of housing”.Eric Belsky, Harvard.

MultipleReasonsExpectManufacturedHousingDoBetterThanSiteBuiltHousingEricBelskyEecDirJointCenterHousingStudiesHarvardUnivDailyBusinessNewsMHProNews

At the time Belsky made this prediction, manufactured homes were selling over 250,000 new units per year. This year, MH won’t reach 40,000 of that total. What happened?

SamZellManufacturedHousingIndustryManufacturedHomeCommunitiesMastheadIndustryCommentaryMHProNews

ELS’ Sam Zell – Compliance Costs Destroys Smaller Businesses = Consolidation

The National Association of Realtors’ ™ (NAR) Chief Economist, Lawrence Yun, estimates the immediate need for 8+ million housing units.

NAR’s Yun – No Quick Fixes Spell$ Manufactured Housing Opportunitie$

NAR’s findings are similar, but from a different perspective, than the National Low Income Housing Coalition’s research revealed.

NLIHC CEO Responds on HUD’s Worst Case Housing Needs Report, MH Leader Reacts

Several tech sector giants are making related plays in PreFab or Modular housing – precisely for the kinds of reasons that Belsky cited. But they have not yet made announced moves into far more affordable manufactured housing ‘done correctly.’

$58,000 PreFabs, Videos, Updates of More Hi-Tech Backers

Google’s Going Modular Housing

Plans for Floating Modular Cities, “Seasteading” is Becoming Reality

Are Americans Hunting for the Single Sectional Manufactured Home Alternative?

Survey Top 2017 PreFab, Modular, Tiny and 3D Printed Housing News Stories

How Other People’s Pain (Artificial, Accidental, and/or By Design), Creates Opportunities, and
Why What Looks Like Headwinds Can Be Reversed With Bold, Long Term Strategies

Killing Off 100s of Independent Manufactured Home Retailers, Production Companies – Tim Williams/21st Mortgage “Smoking Gun” Document 2

Applying Zell’s mantra of looking where others aren’t as focused, and exploring the causes of why manufactured homes aren’t already soaring yields some surprising insights for those willing to make the long term plays, as Warren Buffett and Sam Zell have done.

But it is arguably precisely by ignoring some of the problematic parts of the Buffett dominated Manufactured Housing Institute (MHI) moves that the greatest opportunities may be found.  Because they are either clumsy in carrying out their own agenda, and/or clever in setting the table in a way that is choking off smaller firms that is leading to an accelerated consolidation of them by larger ones.

Manufactured Housing Institute VP Revealed Important Truths on MHI’s Lobbying, Agenda

Duty To Serve, “Complete Waste of Time” per Tim Williams, CEO/21st Mortgage; POTUS Trump, Warren Buffett Insight$

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Enhanced preemption is precisely, combined with other advantages found in manufactured homes already, that makes manufactured housing so attractive.

Thus, when the truly bold ‘move’ for growth by the giants are finally made – and they themselves are signaling that they are close to doing so – the big money can be earned.

FollowTheMoneyPayMoreAttentionToWhatPeopleDoThanWhatTheySayMartyLavin6MillionYachtManufacturedHousingIndustryDailyBusinessNews600

Lavin is an MHI award winner, and a success story in communities, retail and finance.

“Perverse”–Warren Buffett-Dodd-Frank, CFPB, Manufactured Housing, Loans, Independent Businesses Fact Check$

Accelerated growth is already being earned in local markets.

Manufactured Housing Monday Morning Sales Meeting: Finance & Industry Facts, Figures, Sales Tip$ Improving Best Practice$

Smart players are already in, and going deeper in.

Sam Zell, Randy Rowe, John Bostick, Terry Decio, Joe Stegmayer, Marguerite Nader, Barry Noffsinger – Manufactured Home Industry Interviews

Terry Decio, Skyline Homes, “The Secret” – The Rest of the Story

2018 Outlook-Crisis Spell$ Opportunity, Per Leonard Kiefer, Freddie Mac Data

With hundreds of billions coming into the U.S. expected in 2018, will some of that find its way into MH?  Would it surprise anyone if it does, given that billions have already gone into community and other acquisitions?

Bloomberg, HousingWire, Realtor and Fox all suggest Manufactured Homes as Important Solution for Affordable Housing in America

“The Solution to the Affordable Housing Crisis is Hiding in Plain Sight”

Programing Notice

The next Monday Morning Sales Meeting will have more on what current players – even modest ones – can do in their local markets to tap into the solution for the affordable housing crisis hat is hiding in plain sight. That will be published Monday, January 8th. “We Provide, You Decide.” ©
(News, analysis, commentary.)

(Image credits are as shown above, and when provided by third parties, are shared under fair use guidelines.)

SoheylaKovachManufacturedHomeLivingNewsManufacturedHousingIndustryDailyBusinessNewsMHProNews-Submitted by Soheyla Kovach to the Daily Business News for MHProNews.com.

Oxford Magazine Spotlights John Bostick & Sunshine Homes

December 6th, 2017 Comments off

OxfordMagazineSpotlightsJohnBostickSunshineHomesDailyBusinessNewsMHProNews

A recent article in Oxford Magazine featured the thoughtful gift of President and CEO John Bostick, who donated a manufactured home to The Pantry.

The Pantry has provided food for those who might need that extra bit of sustenance, and the countless volunteers who run and work at the facility have been more than ready to accomplish the task,” said Oxford Magazine.

The Pantry, as the magazine said, had several places they operated from, until Bostick provided them a manufactured home for their use.

The screen capture above is taken in part from their non-commissioned story.  To learn more, and see the release, click here.

Bostick is one that leads by example, and as the Oxford story exemplifies, he has for years.  To learn more about the company, click here.

Successful Professional Couple Spotlights Modern Manufactured Home Living Realities 

Bostick and Sunshine Homes have also supported the proper understanding of modern manufactured homes, through videos and interviews, like those linked above and below.

Publisher Rebuked! Doubting Doctor, Skeptic Stunned!

It is worth noting that the Bostick-led firm is growing at more than double the rate of the industry at large.

JohnBostickPresidentCEOSunshineHomesRedBayAL683

Sunshine does so with upscale, residential style homes, and the proper education about the value of such Energy Star homes. ## (News, announcements, and commentary.)

(Image credits are as shown above, and when provided by third parties, are shared under fair use guidelines.)

SoheylaKovachManufacturedHomeLivingNewsManufacturedHousingIndustryDailyBusinessNewsMHProNews-Submitted by Soheyla Kovach to the Daily Business News for MHProNews.com.