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Posts Tagged ‘Sunday Morning Manufactured Home Industry Research’

Sunday Morning Manufactured Home Industry Research, Reports, Headline News Recap 7.8.2018 to 7.15.2018

July 15th, 2018 No comments
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Trivia note: that’s how the MHProNews home page looks like on that iPad screen, just moments before the Sunday Morning weekly recap is published. We do get typos, but we also sweat the details, all for thousands of industry readers like you.

Albert Einstein, Zig Ziglar, Martha C. Nussbaum, and Manufactured Housing

 

There are those who mistakenly think they don’t understand the value of an honest critique

But the truth is that we all know the value of objective analysis, because we all rate things – be they spoken, written, expressed by 1 to 5 stars, social media likes, and the critiques one keeps to oneself.

AlbertEinstienZIgZiglarMarthCNussbaumManufacturedHousingDailyBusinessNewsMHProNews 

The manufactured housing industry stands at the edge of great potential. That’s the logic from various third-party factoids found on Saturday’s Daily Business News report, linked below.

HumanitiesValueBuisnessCriticismDissentWhenGoingAlongGetAlongWhereWhistleblowersDiscouragedBadThingsHappenBusinssesImplodeMarthaCNussbaumPhotoQuote

Design by MHProNews.

How does a manufactured housing industry professional, advocate or investor best tap into the potential of manufactured homes during this raging affordable housing crisis?

WeCannotsolveOurpRoblemsWiththeSameThinkingWeUsedWhenWeCreatedThemALbertEinsteinQuoteManufacturedHouusingIndustryMHProNews

In part, by understanding reality.

The ideal balance for achieving that reality check is SWOT. 

SWOTAnalysisDailyBusinessNewsMHProNews

The four quads of a good SWOT analysis. Strengths, Weaknesses, Opportunities, Threats.

Part of SWOT is identifying threats and weaknesses. Those who only do cheer leading are arguably hobbling progress.

TheFirstStepInSolvingAProblemIsToRecognizethatItDoesExistZigZiglarDailyBusinessNewsMHProNews

SWOT is a critical analysis, using a different phrasing. 

It’s like an employee evaluation, the more objective it is, the better. After all, the principle is that one gets more of what we encourage, and less of what we discourage, right?

 TurthSoundsLikeHateToThoseWhoHateTheTruthQuotePrismDailyBusinessNewsMHProNews

The truth or evidence can be disturbing, but usually it’s uncomfortable because it’s misunderstood, or due to someone being in denial.

No good parent or coach let’s a child or team mate keep making the same mistakes without guidance. No good doctor would fail to warn a patient about risks to life or limb.  All of those are examples of critiques.

The quotes from Martha C. Nussbaum, Albert Einstein, and Zig Ziglar are useful reality checks from respected minds, that come from a variety of disciplines.

 MarthaCNussbaumAmericanPhilosopherLegalScholarWikiManufacturedHOusingIndsutryDailyBusinessNewsMHProNews

For baseball or sports fans, Tony reminds me periodically of the Mickey Mantle quote shown.

 

ItsUnbelievableHowMuchYouDontKnowAboutGameYouveBeenPlayingAllYourLifeMickeyMantleBaseballHallFameMastheadManufacturedHousingIndustryCommentaryMHProNews

What hall of famer Mickey Mantle said about baseball applies to manufactured housing too.

When an industry that has as much potential as manufactured housing has today  – and yet is still underperforming – there must to be objective reasons for it.

IfIHadAnHourToSolveAProblemIdSpend55MinutesThinkingAboutthePRoblemAnd5MinutesThinkingAboutsolutionsAlbertEinsteinquoteMHProNews

Objective analysis and critique are essentially for growing a business or location’s sales, and thus the industry to its potential.

The quotes shown remind readers that critique is useful, necessary, and – surprisingly! – positive, but only when it is properly viewed and understood.

KnowledgeIsNoGuaranteeofGoodBehaviorButIgnoranceisaVirtualGuaranteeofBadBehavior-MarthCNussbaumPhDQuotePhotoManufacturedHousingIndustryProNews550x315

On MHProNews, we hunt for, curate, and share information that’s designed to inspire superior performance for those who tune in, objectively think matters through, and thus ‘get it.’

With those insights and thoughts in mind, let’s dive into the headlines from the week in review.

 

What’s New on MHLivingNews

 

MHLivingNewsImprovedLivingForLe$$taglinedropshadow

MHLivingNews features lifestyle and living news on prefab housing, with a focus on manufactured homes.  It’s the industry’s most robust, facts and evidence based educational website for the general public.

Exposé! Heartbroken Conventional Housing Buyers? Dare to Compare Site Built with Modern Manufactured Homes

Exposé! Heartbroken Conventional Housing Buyers? Dare to Compare Site Built with Modern Manufactured Homes


What’s New on the Masthead

 

Profits, Understanding Human Events, and Manufactured Housing

Profits, Understanding Human Events, and Manufactured Housing

 

What’s New on the Cutting Edge

 

Savvy Stealth Marketing – and “Product Placement” Storytelling

Savvy Stealth Marketing – and “Product Placement” Storytelling

 

What’s New on the Daily Business News

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Saturday 7.13.2018

7 Reasons Why Manufactured Housing is Poised to for More Rapid Growth

7 Reasons Why Manufactured Housing is Poised to for More Rapid Growth

 

Friday 7.12.2018

Really? Taxes are Cut, Tax Collection and Revenue Grows?

Really? Taxes are Cut, Tax Collection and Revenue Grows?

Stocks Just Did What? Plus Manufactured Housing Industry Market Updates

 

City Fighting to KEEP Dozens of Manufactured Home Communities

City Fighting to KEEP Dozens of Manufactured Home Communities

Friday the 13th, Mobile Homes, Fires, Tornado Magnets and the 2020 U.S. Census

Friday the 13th, Mobile Homes, Fires, Tornado Magnets and the 2020 U.S. Census

 

Thursday 7.11.2018

Capitalism, Socialism, & Manufactured Housing

Capitalism, Socialism, & Manufactured Housing

“Protecting & Promoting Competition” Stunned Defendant, as DOJ OK’s Anti-Trust Appeal, Plus MH Market Updates

“Protecting & Promoting Competition” Stunned Defendant, as DOJ OK’s Anti-Trust Appeal, Plus MH Market Updates

Manufactured and Modular Housing Factoids, and Profitable Analysis

Manufactured and Modular Housing Factoids, and Profitable Analysis

Investors, Heartbroken Home Owners, Site Building Giant DR Horton, and Manufactured Housing

 

 

Wednesday 7.10.2018

DOJ Anti-Trust Division Looking to Appeal Decision, Plus Manufactured Housing Market Updates

Proper Definitions, Mobile Home, Manufactured Home, or Trailer House – Civil Rights, Respect, Public Policy, & Value Issues

Proper Definitions, Mobile Home, Manufactured Home, or Trailer House – Civil Rights, Respect, Public Policy, & Value Issues

“Fear Mongering,” and Manufactured Housing Advancement

“Fear Mongering,” and Manufactured Housing Advancement

How Warren Buffett Built Berkshire Hathaway Investment Empire, Infographic

How Warren Buffett Built Berkshire Hathaway Investment Empire, Infographic

 

Tuesday 7.9.2018

Texas Commission Talks West Texas Oil Boom, Plus Manufactured Home Market Updates

Forbes Boast$ about Manufactured Home Community Operation

Forbes Boast$ about Manufactured Home Community Operation

“RESTORING THE RULE OF LAW TO MANUFACTURED HOUSING REGULATION” – MH Leader Call to Action

“RESTORING THE RULE OF LAW TO MANUFACTURED HOUSING REGULATION” – MH Leader Call to Action

Dog Whistles, as Epic Battle for Business Effecting Manufactured Housing, Others Looms

 

 

Monday 7.8.2018

U.S. vs China, SCOTUS Pick, Biz Effects, and MH Market Updates

“Unconstitutional Taking,” “Gentrification on Trial” in Recent Oak Hill Manufactured Home Community Ruling

“Unconstitutional Taking,” “Gentrification on Trial” in Recent Oak Hill Manufactured Home Community Ruling

Beautiful Dreamers, Looks vs. Results? Monday Morning Manufactured Housing Sales, Marketing Meeting

Beautiful Dreamers, Looks vs. Results? Monday Morning Manufactured Housing Sales, Marketing Meeting

Winners and Losers, 5 Midwestern States, Manufactured Home Shipment Breakdown

Winners and Losers, 5 Midwestern States, Manufactured Home Shipment Breakdown

 

Sunday 7.7.2018

Sunday Morning Manufactured Home Industry Research, Reports, Headline News Recap 7.1.2018 to 7.8.2018

Sunday Morning Manufactured Home Industry Research, Reports, Headline News Recap 7.1.2018 to 7.8.2018

And that’s all she wrote, with a little hand from that other guy, during the week that was.  Stay tuned for some news and insights next week you won’t find anywhere else in MHVille.  That assurance comes with our money back guarantee. 😊 That’s News through the lens of Manufactured Homes, and Factory-Built Housing.” © “We Provide, You Decide.” © ## (News, analysis and commentary.)

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3) Marketing, Web, Video, Consulting, Recruiting and Training Resources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Sunday Morning Manufactured Home Industry Research, Reports, Headline News Recap 7.1.2018 to 7.8.2018

July 8th, 2018 No comments

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What are
Tim, Kevin, Joe, Keith, David, Ross, Mike, Sam
and Others in MHVille Reading?

 

They and other big names in our factory-built housing industry are reading what you find here on MHProNews.

That’s a fact.

Who says?

Unsolicited reports from third parties – rephrased, that means from within their own circle of influence.

We’re told that there are also people assigned and/or who volunteer to read here what we publish.  They in turn can report back to some of those same well-known industry folks.

WhatAreTimeKevinJoeKeithDavidRossMikeSamOthersinManufacturedHomeIndustryReadingMHProNewss

Interesting, isn’t it?  A form of high – if faint – praise?

  • Investors,
    researchers,
    media,
    public officials,
  • plus industry professionals by the thousands,

and gents like those named at the top are among the cross-section of readers that invest their time reading here on MHProNews.

No more need be said today, as we dive into the headlines on news, research, reports, analysis, and commentary found exclusively here on MHProNews.  So,with no further adieu, let’s start with…

 

What’s New on MHLivingNews

MHLivingNewsImprovedLivingForLe$$taglinedropshadow

Achieving the American Dream, with Quality, Appealing, Affordable Home Ownership

 

What’s New on the Cutting Edge

Savvy Stealth Marketing – and “Product Placement” Storytelling

Savvy Stealth Marketing – and “Product Placement” Storytelling

 

What’s New on the Masthead

Profits, Understanding Human Events, and Manufactured Housing

Profits, Understanding Human Events, and Manufactured Housing

 

What’s New on the Daily Business News

DailyBusinessNewsLogoMHProNewsLogo

Saturday 7.7.2018


Container Houses for Under $40,000, Transported by Flatbed, Construction, LifeStyle Videos

Container Houses for Under $40,000, Transported by Flatbed, Construction, LifeStyle Videos

 

Friday 7.6.2018

Record Employment, Rising Popularity, Plus Manufactured Housing Industry Connected Stocks, Evening Market Report

Manufactured Home Shipments, State by State Breakdown, May 2018 Official HUD Data

Manufactured Home Shipments, State by State Breakdown, May 2018 Official HUD Data

Manufactured Housing F&I Association Division Chairman Dies

Sale of $172 Million Manufactured Home Community Portfolio Completed

Sale of $172 Million Manufactured Home Community Portfolio Completed

 

Thursday 7.5.2018

On Eve of Tariffs, China Has World’s Worst Market, Plus MH Market Updates

On Eve of Tariffs, China Has World’s Worst Market, Plus MH Market Updates

“Why Advocates Need to Rethink Manufactured Home Quality,” Harvard, GSE, Genz, “High Satisfaction”

“Why Advocates Need to Rethink Manufactured Home Quality,” Harvard, GSE, Genz, “High Satisfaction”

Manufactured Home Industry Shipment Growth Parallels Strong Trump Economy, Pending HUD Regulatory Review

“Last Call” 2018 RV/MH Hall of Fame Induction Dinner

 

 

Wednesday 7.4.2018

“Challenges to Obtaining Manufactured Home Financing,” Urban Institute Report Fact Check, Analysis

“Challenges to Obtaining Manufactured Home Financing,” Urban Institute Report Fact Check, Analysis

For Businesses and Professionals, “It’s About the Benjamins,” Workers Agree, and Manufactured Housing Progress

For Businesses and Professionals, “It’s About the Benjamins,” Workers Agree, and Manufactured Housing Progress

The Fourth of July is not about Barbecues, or Fireworks, It’s About This – Stossel

The Fourth of July is not about Barbecues, or Fireworks, It’s About This – Stossel

The American Dream, Manufactured Homes, and America’s Independence Day

 

Tuesday 7.3.2018

On the Eve of Independence Day, from July 4, 1776 to Today

U.S. Senator Ted Cruz – El Chapo Plan, Video Interview, Plus Manufactured Housing Market Update$

U.S. Senator Ted Cruz – El Chapo Plan, Video Interview, Plus Manufactured Housing Market Update$

Affordable Housing, Subsidized Housing, Manufactured Homes, Private Property, and Proclaiming Liberty

Affordable Housing, Subsidized Housing, Manufactured Homes, Private Property, and Proclaiming Liberty

HUD Code Manufactured Home Production Report, May 2018, State-by-State Total

HUD Code Manufactured Home Production Report, May 2018, State-by-State Total

 

Monday 7.2.018

Super Model, Entrepreneur Kathy Ireland Dives into “Affordable Housing,” PreFab Construction

Super Model, Entrepreneur Kathy Ireland Dives into “Affordable Housing,” PreFab Construction

#WalkAway Goes Viral, Threatens Disruption, Plus Manufactured Housing Market Updates

Follow the Money – 100s of Immigration Protests, MoveOn, George Soros, The Border, Mexico’s AMLO, and Manufactured Housing

Follow the Money – 100s of Immigration Protests, MoveOn, George Soros, The Border, Mexico’s AMLO, and Manufactured Housing

Wheat, Chaff, and the Monday Morning Manufactured Housing Sales, Marketing Meeting

Wheat, Chaff, and the Monday Morning Manufactured Housing Sales, Marketing Meeting

 

Sunday 7.1.2018

Sunday Morning Manufactured Home Industry Research, Reports, Headline News Recap 6.24.2018 to 7.1.2018

Sunday Morning Manufactured Home Industry Research, Reports, Headline News Recap 6.24.2018 to 7.1.2018

 

And that’s all she wrote, with a little help from that fine fellow nearby, during the week that was. That’s “News through the lens of manufactured housing.” © ## (Headline news, week in review, recap, analysis, commentary.)

(Third party images, content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.EmailedMHProNewsHeadlineNewsDailyBusinessNews

2) To provide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Resources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

Sunday Morning Manufactured Home Industry Research, Reports, Headline News Recap 6.24.2018 to 7.1.2018

July 1st, 2018 Comments off

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There is no question that Dinesh D’Souza is a partisan.

 

There is also no doubt that D’Souza was pardoned for his minor offense during the Obama Administration by the new occupant of the White House.

DeathofaNationVideoPreviewDineshD'SouzaMovieTrailerMobileManufacturedHousingIndustryDailyBusinessNewsMHProNews

The question that those on both sides of the left-right partisan divide should ask themselves is this.

Is D’Souza’s movie premise correct?

Or are his points mere theatrics?

Having gone to the theater, as well as purchased prior D’Souza videos, we can only speak to his prior work with first hand authority.

His prior movie hits were:

  • thought provoking,
  • entertaining, and
  • fact-based, meaning, historically grounded.
  • One ranked as the number 2 political docudrama of all time.

D’Souza’s films2016: Obama’s America and America: Imagine A World Without Her, are respectively the #2 and #6 highest political documentaries of all time. D’Souza’s latest feature-length filmHillary’s America, is widely credited with contributing to Hillary Clinton’s defeat in 2016, and quickly joined his first two films in the top 10 political documentaries of all time,” says his website.

Meaning, there’s broad appeal to his movies, because they are well done.  Watch the video of his movie’s “trailer,” and you’ll get the feel for him.

Some believe that Americans should ignore what divides the nation or our industry. There is an argument to be made for that viewpoint.

But others believe that a house divided can’t long stand.   Abraham Lincoln took that view, and risked a civil war to unite a divided nation.

That should suggest that on a range of issues, Americans and industry professionals ought to seek to engage in civilized discourse.  Why wait until open violence breaks out?

Come let us reason together.” Reads a plaque behind the desk of former Arkansas Governor and modular mansion resident, Mike Huckabee. It’s a quote from the Good Book.

Our industry has a case to be made. It sounds counter-intuitive to most marketers. But the case that must be offered to the public needs more than looks and emotion.  It must have evidence-based reason. The research shows that’s true. That’s our consulting operation’s experience as well.

Tony has said time and again, that if pretty pictures, slick videos or even 3D tech was all that was needed to grow the industry, then manufactured housing would already be selling 500,000 to 1,000,000 (+/-) new HUD Code manufactured homes per year.

Modular home sales would be on top of that total.

ManufacturedHomeShipmentsVsNewExistingHomeSalesStaartsManufacturedHouisngIndustryDailyBusinessNEwsMHPronews

Facts are facts. They are neutral measures of reality. Once facts and their causes are understood, then the opportunities can be tapped. What the above means is that the typical retailer could potentially be selling 10x (+/-) more homes in a typical market

 

IfPrettyPicturesVideosAloneWereEnoughMHIndustryWillOnlyAchieveItsGoalsByResovingItsCoreIssuesLATonyKovachMHProNews1

Learn more about the above, linked here.

Evidence and logic – with appeal that is well presented – are what millions of home seekers need to buy into the manufactured housing industry’s rebirth.

The same is needed to avoid the death of our nation’s Republic.

As we approach July 4th, our country’s glorious Independence Day, let’s recall that Freedom is never free.

With no further adieu, let’s dive into the headlines that link news, inspiration, commentary, and reports.

 

What’s New on the Masthead…

Life, Liberty, Property – Supreme Court – and Manufactured Housing

Life, Liberty, Property – Supreme Court – and Manufactured Housing

What’s New on the Daily Business News on MHProNews.com…

 

Saturday 6.30.2018

I Hate Politics!” – Bedminster Watch, and Manufactured Housing Shipments

“I Hate Politics!” – Bedminster Watch, and Manufactured Housing Shipments

 

Friday 6.29.2018 

POTUS Trump Announces SoftBank Boosting U.S. Investments by Billions, Details, Plus MH Market Updates

Associated Builder’s President Michael Bellaman says How Congress Can Keep Momentum Going

Manufactured Home Industry Board Member Surrenders to Cancer, R.I.P.

Manufactured Home Industry Board Member Surrenders to Cancer, R.I.P.

Billion Dollar Startup Modular Builder, Using Robotics, Could Soon Rival Clayton Homes’ Total Sales

Billion Dollar Startup Modular Builder, Using Robotics, Could Soon Rival Clayton Homes’ Total Sales

 

Thursday 6.28.2018

People are “Creatures of Habit,” Says New Study, Valuable Manufactured Housing Industry Professional Insights

People are “Creatures of Habit,” Says New Study, Valuable Manufactured Housing Industry Professional Insights

Move Over Saudi Arabia? Latest U.S. Oil Production, plus Manufactured Housing Market Updates  

Harvard’s Joint Center for Housing Studies 2018 – Affordability, Manufactured Homes, and Modular Housing Report

Harvard’s Joint Center for Housing Studies 2018 – Affordability, Manufactured Homes, and Modular Housing Report

Manufactured Housing Program Review Addressed by HUD Secretary Carson during Oversight Hearing

Manufactured Housing Program Review Addressed by HUD Secretary Carson during Oversight Hearing

 

Wednesday 6.27.2018

Bloomberg’s World’s 25 Richest Families Net Worth Tops $1 Trillion, List, Plus MH Market Updates

Salena Zito Tweet Wakeup on Recent High Court Rulings, Touts the “Great Revolt,” SCOTUS Kennedy Shakeup

Salena Zito Tweet Wakeup on Recent High Court Rulings, Touts the “Great Revolt,” SCOTUS Kennedy Shakeup

Billions in American Cash Flowing Back to U.S., Repartition Yields Capital for Manufactured Housing or Other Projects

Billions in American Cash Flowing Back to U.S., Repartition Yields Capital for Manufactured Housing or Other Projects

New High Mortgage Rates, Latest Core-Logic Housing Price Data

 

 

Tuesday 6.26.208 

Warren Buffett Strikes Deal with Lee to Manage Berkshire Units, plus MH Market Updates

Warren Buffett Strikes Deal with Lee to Manage Berkshire Units, plus MH Market Updates

New Manufactured Home Industry National Association Related Statements

New Manufactured Home Industry National Association Related Statements

Barack Obama, Maxine Waters, President Donald J. Trump, Amway, and Manufactured Housing

Barack Obama, Maxine Waters, President Donald J. Trump, Amway, and Manufactured Housing

HUD Approves Additional $5 Billion Disaster Recovery Plan

 

Monday 6.25.2018 

How US Stocks Compare with Other Nations in Trade Wars? Plus MH Market Updates

Manufactured Home Community Owners Lost Troubling Creekside Appeals Case

Manufactured Home Community Owners Lost Troubling Creekside Appeals Case

What’s Your Location’s Potential? Monday Morning Manufactured Housing Marketing Sales Meeting

What’s Your Location’s Potential? Monday Morning Manufactured Housing Marketing Sales Meeting

What “Made in Space” Housing Plans Should Tell Manufactured Housing Industry Professionals

What “Made in Space” Housing Plans Should Tell Manufactured Housing Industry Professionals

 

Sunday 6.24.2018 

Sunday Morning Manufactured Home Industry Research, Reports, Headline News Recap 6.17.2018 to 6.24.2018

Sunday Morning Manufactured Home Industry Research, Reports, Headline News Recap 6.17.2018 to 6.24.2018

 

And that’s all she wrote, with a little help from that fine fellow nearby, during the week that was. That’s “News through the lens of manufactured housing.” © ## (Headline news, week in review, recap, analysis, commentary.)

(Third party images, content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.EmailedMHProNewsHeadlineNewsDailyBusinessNews

2) To provide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Resources

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

Sunday Morning Manufactured Home Industry Research, Reports, Headline News Recap 6.10.2018 to 6.17.2018

June 17th, 2018 Comments off
sundayMorningManufacturedHousingIndustryTradeNewsRecap6.10.2018to6.17.2018DailyBusinessNewsMHProNews

Trivia: note that the MHProNews home page looks like that miniature iPad screen, just moments before the weekly recap is published. We sweat the details, all for thousands of industry readers like you.

Chutzpah

What connects or divides people are words, ideas, education, culture, communications, and an open or closed mind.

The closed minded are by definition the hardest to communicate with. That doesn’t mean that the effort shouldn’t be made, but it must be balanced out by the other realities of living.

When you live with someone long enough, you get to know them, and their stories.

When you listen to – or read someone’s – thinking long enough, and carefully enough, you get to know “what makes them tick.”

A single word can unite or divided someone.

ChutzpahManufacturedHousingIndustryDailyBusinessNewsMHProNews

That word may be a word that was understood or misunderstood.

ChutzpahCartoonIdLikeThisBookOnChutzpahandIWantYouToPayForItWikiDailyBusinessNewsMHProNews

The right words at the right time can make a difference.

A word like chutzpah is colorful, and rich in meaning. Jewish or Yiddish expressions can be fairly common in certain circles.

Every culture, every language has its own rich idioms.

Tony likes to sing songs and tell stories. One story he likes to tell us how we met in Baytown, Texas. I won’t steal his thunder today by telling that story, but I will share another from just a few weeks later.

We were at dinner with a couple in their fine home. The wife was an author, so was her husband. They were both highly educated, each had amazing and successful careers. The woman met Tony after her talk at a church function, where he also met her husband.

We were having a free-flowing dinner conversation. The woman looked at me. Then, turning to my husband, she said to Tony, “You have an amazing ability to leap cultural boundaries.”

I’ve seen Tony connect with someone in just seconds. It can be in a check-out line, or at a dentist’s office. It can be on the phone, or in person. It may all hinge on the use of a single word, phrase or gesture.

It takes audacity, courage, wisdom, boldness – or chutzpah – to use a phrase or word at a key moment.

Tony doesn’t know much Farsi, but when I’m talking to Persian family members, he will use a Farsi phrase correctly, and the distance between people melts. He may meet someone who is Hispanic, use a phrase in Spanish, and they light up like a Christmas tree.

That’s called respect. That too can melt differences, and bridge gaps.

Tony insists on citing sources that wish to be acknowledged. But as any publisher should, he won’t cite a source that wants to be kept anonymous.

When we quote from other writers or speakers, we use their words, their idea, and we do so in context. Those are the rules of the road in publishing, and journalism — including trade media.

A single word can help bridge a gap.

But missing a single word can cause a misunderstanding.

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

Tony told me a story recently about how he misread a message. He missed a short, single word, and that completely changed the meaning of what was said. He apologized.

Similarly, our reports can be misunderstood, sometimes by missing a single word. Our reports are best when they aren’t skimmed.

Misreading or misinterpreting happens to us all. It is why the game “telephone” is played by kids with such delight. The kids game of telephone starts with a circle of say 10 kids. The first one whispers a sentence into the ear of someone next to them. That person then turns to the next one in the circle and says what they thought they heard. That is repeated until everyone in the circle has had their turn.

By the time the last person in the circle has heard the story, it has changed. And everyone gets a good laugh.

People can change a story by accident or by intent. Each change can be a problem. But a deliberate twisting of a story is a form of manipulation.

Words or ideas can unite or divide people. Words can help bridge a gap.  They can also cause a gap, sometimes unintentionally.

Manufactured housing is arguably among the most misunderstood subjects in America. There are those who want it kept that way, at least for now. But that, says Tony, misunderstanding about manufactured homes is an opportunity in disguise. You don’t have to wait for anybody else to learn what’s correct, and then do something about it in your market or location(s).

There are those, like us, who day-by-day strive to help people understand the realities of just how amazing – and life changing – modern manufactured home (MH) living can be.

We share MH “Industry News Tips, and Views Pros Can Use.” ©  We do reports that are “News Through the Lens of Factory-Built Housing” ©.

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To sign up in seconds for our MH Industry leading emailed news updates, click here.

Don’t get those reports second hand. You can sign up for our headline news reports at this link. Your team or circle of influence can sign up for free too. Thousands “get it.”

From one person offices, to the biggest names in the industry, thinkers and doers read here. They may not all have the chutzpah to admit it, but they or a colleague tell us that they do.

Understanding is the key that turns the lock that opens more opportunities.

Thank you, and thanks to all who make this pro-business, pro-morally sustainable growth resource possible. We strive daily to earn that confidence, by sharing reports that matter. “We Provide, You Decide.” ©.

Let’s dive into the timely, and often timeless, reports from the week that was.

What’s New on the Masthead

Facebook, Manufactured Housing, and American Drama

Facebook, Manufactured Housing, and American Drama

 

What’s New on MHLivingNews 

Celebrate National Home Ownership Month, with 26 Cool Prefab Cribs, a $1 Billion Dollar Hybrid Mansion, 4 Fun Videos

Celebrate National Home Ownership Month, with 26 Cool Prefab Cribs, a $1 Billion Dollar Hybrid Mansion, 4 Fun Videos

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What’s New on the Daily Business News

Saturday, 6.16.2018

“Take the MH Advantage Challenge – Can You Tell the Difference?” Fisk of Sarah Edelman, Director of Duty to Serve, Single-Family Mortgage Business for Fannie Mae

“Take the MH Advantage Challenge – Can You Tell the Difference?” Fisk of Sarah Edelman, Director of Duty to Serve, Single-Family Mortgage Business for Fannie Mae

 

Friday 6.15.2018

Buffett, Dimon, Housing, Economic, Political Freedom, IG, Deep State, and Manufactured Housing Industry Progress

Buffett, Dimon, Housing, Economic, Political Freedom, IG, Deep State, and Manufactured Housing Industry Progress

“Coming Collapse of China,” Trade War “Will be Easy to Win,” Plus MH Market Updates 

“’Trailer Trash’? Watch Who You’re Insulting When You Throw Around Those Words” – Buffalo News

“’Trailer Trash’? Watch Who You’re Insulting When You Throw Around Those Words” – Buffalo News

How “Location, Location, Location” in Housing Can Shift, and Manufactured Home Industry Impact

How “Location, Location, Location” in Housing Can Shift, and Manufactured Home Industry Impact

 

Thursday 6.14.2018 

Revised Economic Numbers Spotlight Strongest GDP in Years, Q2, Plus Manufactured Housing Industry Market Report

$1.2 Billion Settlement Proves FEDs Are Serious; Communities, Industry Head$ Up

$1.2 Billion Settlement Proves FEDs Are Serious; Communities, Industry Head$ Up

Flag Day, POTUS Trump Doctrine, Supply, Demand, Financing, Affordable Housing, Jobs, Economic Growth, Human Dignity, and God

Flag Day, POTUS Trump Doctrine, Supply, Demand, Financing, Affordable Housing, Jobs, Economic Growth, Human Dignity, and God

Former NFL Star Arrested for Burglary of a “Mobile Home,” Surprising News Story Twist

Former NFL Star Arrested for Burglary of a “Mobile Home,” Surprising News Story Twist

 

Wednesday 6.13.2018 

Mergers & Acquisition Activity Heats Up After Ruling, Plus MH Market Updates 

Near Half-Billion Deal for Gateway LifeStyle, Details Beyond News Release

Near Half-Billion Deal for Gateway LifeStyle, Details Beyond News Release

Famous Pimp Who Has Manufactured Homes for “Cathouse” Wins Primary

Famous Pimp Who Has Manufactured Homes for “Cathouse” Wins Primary

Latest SCAM Alert, Tech Tip Report with Video

 

Tuesday 6.12.2018

The Art of the Deal – President Trump’s Video Presentation to NoKo Chairman Kim Jung Un Released, Plus MH Market Updates 

Will Costs Rise $6,000 per Home? DOE Energy Rule on Manufactured Housing Revived, MHARR Rattles Legal Saber

Will Costs Rise $6,000 per Home? DOE Energy Rule on Manufactured Housing Revived, MHARR Rattles Legal Saber

Read Full Joint Trump-Kim Singapore Summit Statement Here, Dennis Rodman Blasts former POTUS Obama, MH Market Potential

“FEAR, Manufactured Homes, and a Solution to the Affordable Housing Crisis,” Special

“FEAR, Manufactured Homes, and a Solution to the Affordable Housing Crisis,” Special

 

Monday 6.11.2018 

Pending Federal Case Could Open Flood Gates, Mergers and Acquisitions (M&A), Plus MH Market Up-dates 

“Trailers for Sale or Rent,” “Pencil Head, Its Not a Trailer Park,” Manufactured Home Rental Reality Checks

“Trailers for Sale or Rent,” “Pencil Head, Its Not a Trailer Park,” Manufactured Home Rental Reality Checks

5 Steps for Making Lemonade from Lemons, Monday Morning Manufactured Housing Sales, Marketing Meeting

5 Steps for Making Lemonade from Lemons, Monday Morning Manufactured Housing Sales, Marketing Meeting

Wall Street Journal – Tech Giants are Monopolistic Threat to Businesses, U.S. Economy

Wall Street Journal – Tech Giants are Monopolistic Threat to Businesses, U.S. Economy

 

Sunday 6.10.2018 

Sunday Morning Manufactured Home Industry Research, Reports, Headline News Recap 6.3.2018 to 6.10.2018

Sunday Morning Manufactured Home Industry Research, Reports, Headline News Recap 6.3.2018 to 6.10.2018

 

And that’s all she wrote, with a little bit of help from that other guy, during the week that was. (Headline news, week in review, recap, analysis, commentary.)

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SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

Sunday Morning Manufactured Home Industry Research, Reports, Headline News Recap 5.13.2018 to 5.20.2018

May 20th, 2018 Comments off

Trivia – the tablet screen shot above is routinely how the MHProNews home page looked on that Sunday morning.

What does “News through the lens of factory-built housing.” © mean?

 

It’s a fair question asked by a reader.

You can get news anywhere.  You can get opinions anywhere.

MHProNews provides news, analysis and commentary on curated topics that are useful to the factory-built housing industry’s professionals. Dictionary says “curate” means – “select, organize, and present (online content, merchandise, information, etc.), typically using professional or expert knowledge.”

In conversations and messages with media, researchers, and others who are scoping out the industry, they may know X about their field, but they still need an expert in the manufactured housing world.

Subjects for reports on MHProNews are selected because they impact our industry in direct, or indirect ways – or a combination of both. So, those curated subjects presented in the Daily Business News, the Masthead, etc. ought to matter to manufactured housing professionals, owners and investors.  The same applies for the broader factory-built housing industry (modular, prefab, etc.)

That said:

  • But what if you don’t care about national or industry politics?
  • Or what if you don’t care about technology issues, and how that impacts MH?
  • Or what if you don’t care about marketing or sales?
  • Or what if you don’t care about legal issues?
  • Or what if you don’t care about stocks and the market reports?

First, you should.  But let’s pick just one of these – the evening market report – and ponder that for a moment to make the broader point. Let’s say for discussion sake that you don’t invest in stocks.  Should you look anyway?

Absolutely.

MHProNews has selected over a dozen manufactured home industry connected stocks across an array of products and services. Those stocks value and movements are reflected after the “closing bell.” That final graphic on the nightly market report shows you trends over the year.

Looking at that stock trend line alone has value!  It informs readers about the movements of the stocks of allies or competitors.  It also tells you broader industry tendencies, or at least how investors are viewing them as an option to consider against all others.  Also, the Daily Business News nightly market report has a feature that may indirectly relate to the market, but directly relates to other issues that are meaningful to manufactured housing.

 

Tops for a Reason

MHProNews is the most respected, and the most read trade publication in the industry. Some say, were are also the most “dreaded” publication in the industry, because no one wants to be caught doing- or avoiding-something they should be doing differently.

That’s fine, but none of that means we are perfect. If you see something you think is awry, please do say something.

We put out a lot of content, which we strive to be evidence-based, and factually correct. But for example, there will be some typos. Even the major media outlets have that, with all of their editors and proof writers.

In our relatively small manufactured home industry – compared to mainstream housing – being the best and striving for improvement are worthy goals.

Daily reader feedback plus third-party metrics are useful and necessary gauges on how we’re doing in serving your needs.

It’s the quality of our news, analysis, and commentary that has caused thousands to follow our twice weekly headline-news emails.  You and your colleagues can sign up for those free here or at the end of this column, below.

 

MSM and Industry Professionals

Some mainstream media (MSM) stories are just fine as far as insightful reports that accurately reflect some reality.  Others, not so much.

When a story is covered by mainstream media (MSM), we may select a noteworthy issue for analysis for our ever-growing audience of readers.

What you’ll find in our reports are insights that others missed, downplayed, or may have spun to fit an agenda.  Evidence-based analysis will help professionals when that occurs.

 

Controversial

Some have noted that we’ve become more controversial. Okay, that’s fair enough.

But it is never a case of controversy for its own sake.

The manufactured home (MH) industry must be honest with itself.

The industry faces internal and external challenges at a time that manufactured housing ought to be selling 5 to 10 times more new HUD Code home shipments.

BTW, we’re not knocking those who are cheerleaders or mouth-pieces for

  • so-called leaders who have been working for years, with
  • said ‘leaders’ being those who are spending millions of dollars annually,
  • and have failed to achieve their own claimed objectives. Sad.
  • They cheerleaders have an audience. Good for them. But the fact that their readership and engagement are far smaller than ours says a lot, doesn’t it?
  • We appear to provide more relevant, curated content in about a week than all competitors combined do in roughly a month. 
  • Many subjects you will learn about only here. These last three bullets says it all.

In business, if you fail to perform, sooner or later, you’re out. Cheerleading is pleasant. But if you are a cancer patient, are you going to seek advice from the cheer-leader or from a specialist?

We “prefer to keep it positive,” as one industry blogger told us recently.  Understood.  But isn’t that like saying they’re ignoring all the troubling realities that keep the industry from growing?

Remember this quote. “If pretty pictures, great videos, or even 3D tech were all that the industry needed to thrive, then manufactured housing would be at a million new HUD Code home shipments a year, vs. hovering around a projected 100,000 new homes for 2018.”

America needs 8.3 million affordable housing units, as MHProNews has often reported.

The man who said that has also observed that “The MH industry will only achieve its goals by getting to and resolving its core issues.”  Current ‘leadership’ has arguably failed at that so badly, they won’t even publicly debate or discuss their effectiveness. That too says a lot, doesn’t it?

 

Cancer and Manufactured Housing

The affordable housing crisis is a cancer that costs the nation about $2 trillion dollars in lost productivity a year. Again, not knocking anyone else, but the industry learned that by reading MHProNews, not on some cheerleading blog or ezine somewhere else in HUDVille.

The only way to understand our industry’s potential – and then move responsibly toward those opportunities – is to have facts, evidence, and then look at them square in the eye.

A growing number of mainstream media and others have picked up on one of our mantras, that ‘manufactured housing is the solution for the affordable housing crisis that’s been hiding in plain sight.’

That crisis of America – and our industry – won’t be solved by doing what’s been done the same way for years.  We’re optimistic, but the optimist still grabs an umbrella when it rains.

Each article, each topic is selected to shed some light on facts, issues, or trends that can help lead manufactured housing back to its glory day levels, and beyond.

The manufactured home industry can climb to new records in a sustainable, ethical fashion.

That’s what News through the lens of factory-built housing.” © means.

RememberThisQuoteIrPrettyPicturesMHIndustryWillOnlyAchieveItsGoalsByResovingItsCoreIssuesLATonyKovachMHProNews

With no further adieu, here are this week’s headline’s in review.  Ponder, learn, feedback is welcome, and we sincerely hope that you, yours, and all will benefit and be blessed.

 

This month’s Featured Articles and Interviews

http://mhpronews.com/featured-articles/may-2018

 

What’s New on the Masthead

Anti-MH Industry MHAction Protesters Have Struck Manufactured Housing Again, and Again

 

What’s New on MHLivingNews

Evolutionary American Dream, from Tiny Trailer Houses, Mobile Homes, to “Amazing” Modern Manufactured Homes

What’s New on the Daily Business News

DailyBusinessNewsLogoMHProNewsLogo (1)

 

Saturday 5.19.2018

Chairman Hensarling, Fannie Mae’s Latest “Backdoor Schemes,” Illegalities? MH Connections, Implications

Chairman Hensarling, Fannie Mae’s Latest “Backdoor Schemes,” Illegalities? MH Connections, Implications

 

Friday 5.18.2018

“I Love Capitalism!” Home Depot Co-Founder Ken Langone to Millennials, Others – Plus MH Market Updates

Senator Tim Scott, Rep. Erik Paulsen – Overlooked Part of Tax Reform, Plus New Credit Plan for ALL Housing, Including Manufactured Homes

Senator Tim Scott, Rep. Erik Paulsen – Overlooked Part of Tax Reform, Plus New Credit Plan for ALL Housing, Including Manufactured Homes

House Financial Services Report to MHProNews – Overview of Homelessness in America

President Trump – “Bigger than Watergate,” “We Need Accountability” – National, MH Industry Impacts

President Trump – “Bigger than Watergate,” “We Need Accountability” – National, MH Industry Impacts

 

Thursday 5.17.2018

“Big Tech Lies,” “You’re the Product,” Consider “Breaking Them Up” says Apple Co-Founder, Steve Wozniak – Plus Manufactured Housing Industry Market Updates

“Big Tech Lies,” “You’re the Product,” Consider “Breaking Them Up” says Apple Co-Founder, Steve Wozniak – Plus Manufactured Housing Industry Market Updates

It’s a Revolution – $300 Million Deal Inked for 1,000 PreFabs

It’s a Revolution – $300 Million Deal Inked for 1,000 PreFabs

“Political Necrophilia,” Tragedy in SloMo, Southern Economic Political Lessons for Looming U.S. Midterms

Who will replace Pam Danner at HUD’s Office of Manufactured Housing Programs?

Who will replace Pam Danner at HUD’s Office of Manufactured Housing Programs?

 

Wednesday 5.16.2018

Canadian and American Financial and Banking Systems Compared, Infographic

Canadian and American Financial and Banking Systems Compared, Infographic

US Manufacturers Roar, Hiring More, Paying More, Thanks to Tax Reform – Plus Manufactured Housing Connected Stocks, Investment Updates

Fatal Clayton Homes Maynardville Accident Fined, RIP Keith Tucker West Jr. of Hoyle’s Tire & Axle

Fatal Clayton Homes Maynardville Accident Fined, RIP Keith Tucker West Jr. of Hoyle’s Tire & Axle

Ben Shapiro Nails It on Taxes, Regulations, and Affordable Housing – Under 2 Minute Video Must View for MH Industry Pros

Ben Shapiro Nails It on Taxes, Regulations, and Affordable Housing – Under 2 Minute Video Must View for MH Industry Pros

 

Tuesday 5.15.2018

Michigan Rising Shipments, Home to Nine of Top 50 Largest Manufactured Home Community Owner-Operators

Seattle’s Assault on Amazon, Bigger Businesses Passes Affordable Housing Tax, Plus MH Market Updates

21% of Americans have no Retirement Savings, and Manufactured Housing

21% of Americans have no Retirement Savings, and Manufactured Housing

Spencer Roane w/Southeast Community Owners (SECO), Praises Tom Lackey, Accused of Rent-to-Own Manufactured Home Sales Improprieties

Spencer Roane w/Southeast Community Owners (SECO), Praises Tom Lackey, Accused of Rent-to-Own Manufactured Home Sales Improprieties

 

Monday 5.14.2018

After Tax Cut$, U.S. Records Largest Budget Surplus, Plus Manufactured Home Market Updates

After Tax Cut$, U.S. Records Largest Budget Surplus, Plus Manufactured Home Market Updates

“Audit the Algorithm!” – Mark Zuckerberg, Facebook and Google Monopoly – Manufactured Housing Marketers Notice

“Audit the Algorithm!” – Mark Zuckerberg, Facebook and Google Monopoly – Manufactured Housing Marketers Notice

That’s a Bear on a Roof in MHC Up There, Causing a Scare

Is it Better to Be Candid, or a Kiss-Up? Monday Morning Manufactured Housing Sales, Marketing Meeting

Is it Better to Be Candid, or a Kiss-Up? Monday Morning Manufactured Housing Sales, Marketing Meeting

 

Sunday 5.13.2018

Sunday Morning Manufactured Housing Industry Research, Reports, Headline News Recap 5.6.2018 to 5.13.2018

Sunday Morning Manufactured Housing Industry Research, Reports, Headline News Recap 5.6.2018 to 5.13.2018

And that’s all she wrote this week, with a little help from that guy.  ## (News, analysis, and expert commentary.)

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SoheylaKovachManufacturedHomeLivingNewsManufacturedHousingIndustryDailyBusinessNewsMHProNews-Submitted by Soheyla Kovach to the Daily Business News for MHProNews.com.
Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.