Posts Tagged ‘Steve Adler’

Northwestern Mutual’s Big Buy into Manufactured Housing 

August 10th, 2017 Comments off

NorthwesternMutualBuysinManufacturedHomeCommunityIndustryDailyBusinessNewsMHProNewsFinancing provided by large insurance companies is nothing new to the manufactured home community sector.

Direct ownership of a property by an insurance firm – as has just occurred in the purchase by Northwestern Mutual Life Insurance Company – that’s an evolutionary development the industry is waking up to.

The deal?

Per the Sarasota Herald Tribune, it was for some $80 million dollars for the purchase of The Gardens of Parrish by an affiliate of Northwestern Mutual, according to a recently filed deed.


Photo credits, the Gardens of Parrish.

The Gardens of Parish is a sprawling 645 home sites on 132 acres, located at 11300 N. U.S. 301 in Manatee County, Florida.

We met with the new owners and new management, and everything seems it is going to be in the future as it is now,” said Beni Barrett, president of The Gardens Homeowners Association.


The homeowners association did not make an attempt to purchase, as is allowed under Florida law.


Photo credit, Gera White, 2014.


Steve Adler, Murex Properties.

Steve Adler led Murex Properties has been contracted by Northwestern Mutual to operate the community.  Adler has served as the chairman for the National Communities Council (NCC), and is active in the Florida Manufactured Housing Association.

Northwestern Mutual Milwaukee-based company reports $250.4 billion  in assets, $28.2 billion  in revenues and $1.6 trillion  worth of life insurance protection in force, per the Herald Tribune.


Just as the Daily Business News has reported that –

the move by Northwestern Mutual is part of a trend which could be followed by tech giants such as Google and Facebook. ## (News, analysis.)

(Image credits are as shown above, and when provided by third parties, are shared under fair use guidelines.)


L. A. ‘Tony’ Kovach addressing industry professionals in an educational session.

By L. A. ‘Tony” Kovach to the Daily Business News for

Florida’s Heartland Estates changes Hands

August 11th, 2016 Comments off

Florida_Heartland_Estates_MHC__Haines_City_MHRE__credit postedDailyBusinessNewsMHProNewsMHProNews has learned that MHRE Manufactured Housing Group arranged the sale of 278-home site Heartland Estates manufactured home community (MHC) in Haines City, Fla. to Murex Properties of Fort Lauderdale, a nationwide owner and manager of MHCs.

The 55+restricted community boasts a 5,000 sq ft clubhouse with a veranda overlooking the heated pool and Lake Hester, featuring a ballroom, fitness center, kitchen, library, billiards, shuffleboard and horseshoes.

While the selling price was undisclosed, the 39.13 acre home site community has an occupancy rate of 98 percent with average rent of $275.

Heartland Estates provides its residents an outstanding active-retirement lifestyle, and is a good fit with our corporate culture which counts the satisfaction of our residents as a measure of success,” said Murex Properties President Steve Adler. ##

(Photo credit:MHRE-Heartland Estates manufactured home community)

matthew-silver-daily-business-news-mhpronews-comArticle submitted by Matthew J Silver to Daily Business News-MHProNews.

Factory-Built Homes—the New Cool

July 21st, 2015 Comments off

Photo Credit: Julie Branaman, 83DegreesMedia.

As the housing recovery sputters along from the Great Recession, trying to overcome the lowest percentage of homeownership in 20 years (63%), even with the aid of artificially maintained low interest rates, people are moving away from the McMansions with their high maintenance and trophy appearance, and paying more attention to factory-built homes, according to 83DegreesMedia.

83 Degrees Media has a reputation for covering topics that are so cool, they’re hot.  In a featured article today, they focus on the much maligned days long past of “trailer houses” and “mobile homes,” which have not been built since the federal government began overseeing the construction of manufactured homes in June, 15 1976. The technology that developed astro turf, super efficient heating and cooling systems and robotic surgeries are being applied to homes built in factories and moved to be permanently installed on an owner’s selected homesites.

Consumers are looking to buy greener, modern and less expensive homes. As award-winning writer, Jan Hollingsworth states, “A brand new entry level ‘shade and shelter’ model — with central air and all the comforts of home — can be had for as little as $30,000, while larger, multi-section models with vaulted ceilings, fireplaces, walk-in showers and spa tubs run $60,000 or more.

“For those who really want to splurge, there are multiple-story modulars with all the bells and whistles of any custom home — hand-laid ceramic tile, fireplaces framed by hardwood bookcases and high-end appliances — all for a tidy $120,000.

Bill Matchneer, a Senior Attorney at Bradley Arant Boult Cummings law firm in Pittsburgh, who once managed HUD’s manufactured housing program, says these homes are built as well or better than site-built homes.

Dr. Clivetty Martinez, (PhD) a senior executive for a global pharmaceutical firm, and her husband, Frank, a retired postal engineer, could afford most any home on the market, but have now happily chosen to live in Dover Farms, a manufactured home community (MHC) in Martin, Michigan. “At first I was leery,” Frank Martinez tells MHLivingNews. “Live in a house delivered on a truck?

Today’s factory-built homes can be hard to distinguish from traditional site-built homes. “I think the product makes a lot of sense for people coming through this recovery,” says Evan Atkinson, an award-winning Ohio retailer, developer and community operator whose family has been in the MH business since 1947. “People looking at manufactured housing today are very surprised at what they see.

Just as the overall housing market is recovering from the throes of the downturn, so the MH market is returning as well. Atkinson says the Millennials are more accepting of factory-built homes, especially in light of the rising rental market. “I think they’re feeling a little more stable in their employment situation and we’re seeing more of them coming into the housing market. They are more accepting of manufactured housing,” says Atkinson.

While the older generation typically has a mindset opposed to factory-built homes, baby boomers are more open to lifestyle choices than the preconceived notions of their parents, and are “flocking like ants at a picnic to 55+ MH communities,” in Hollingsworth’s words.

Steve Adler is the Chairman of the National Communities Council.  Adler’s father, Sydney, developed a 1,200-unit retirement community called Trailer Estates on Sarasota Bay in Florida in the 1950s, replete with shuffleboard, boat docks, a marina and clubhouse, and people waiting to move in. Noting his father was ahead of his time, Steve has developed more communities, all-age and senior 55+, like Schalamar Creek in Lakeland, Florida which has a restaurant, golf course and a full schedule of social activities.

Adlers says half of his residents move down from the north and eventually reject the isolation of a suburban home with upkeep worries, and move into one of his communities with Wi-Fi access, computer and digital photography classes, exercise equipment, and opportunities for socialization with other residents.

In the meantime, “Trailer Estates” is still bustling with pre-1976 homes next to newer manufactured models and people fishing from the dock. ##

(Photo credit: 83degreesmedia/Julie Branaman–Trailer Estates MHC on Sarasota Bay, Florida)

matthew-silver-daily-business-news-mhpronews-comArticle submitted by Matthew J. Silver to Daily Business News-MHProNews.


Foot Note – 83DegreesMedia shared the following two links and their intros for publication with permission. Some associations are already sharing the following with their members.  The photos are also by: 83degreesmedia/Julie Branaman

Trailer Estates modular home.

Factory built homes appeal to millennials, boomers across America

Millennials looking to buy their first homes and Boomers looking to downsize find factory-built or manufactured housing to be a good alternative that offers affordable, sturdy and green living.

Soheyla, Tamas and L.A. "Tony" Kovach

Tired of renting? Get the scoop on manufactured homes

Team Kovach, husband L.A. “Tony” and wife Soheyla, of Lakeland share news about the increasingly popular manufactured housing industry through online publications and word of mouth.

Alpha Touts Manufactured Home Communities for Healthy Boomers are Becoming Hot Investments

December 19th, 2014 Comments off

sun-communities=credit-posted-daily-business-news-mhpronews-com-Think that investing in a “senior” community means assisted living or nursing care? Think again. Many of today’s seniors are fit and healthy and living an active lifestyle. Many live in country-club-like manufactured home communities (MHCs) that feature pools, fitness facilities, game rooms, shuffle board, and assorted other amenities that appeal to fit and healthy seniors.

Who is singing such praises about investing in manufactured home communities?

Seeking Alpha (SA), a website focused on stock market news and financial analysis, extolls the wisdom in investing in Real Estate Investment Trusts (REITs) that cater to active seniors. SA profiled Sun Communities, Inc. (NYSE:SUI).

Besides operating all age communities, Sun has tapped into the expanding group of healthy and active seniors.

Their wisdom is confirmed by several sources including Care REIT (NYSE:HCN), which says that ”the number of people aged 75 and up is set to increase five times faster than the overall population.” That means that between 2014 and 2034 the number of people older than 75 will nearly double, going from 28 million to 52 million.

Other studies show that 85 percent of the 75 to 84 group doesn’t need help, and that 60 percent of the 85+ group doesn’t need a lot of help. It seems that REITs that provide housing to healthy boomers are set to see even more residents.

Obviously benefiting from this information, Sun Communities is taking steps to increase its holdings. Currently, this organization is involved in a $1.32 billion acquisition that will increase their holdings to 245 communities with approximately 90,000 home sites. More than half of these are located in Florida and Michigan. The deal, says SA,expected to increase funds from operations between 5% and 8% next year once the multi-step deal is fully completed.”

Alpha didn’t mention Sun’s recent $258 million deal for 7 MHCs in the Orlando FL market, but MHProfessionals focused on the land lease community sector didn’t miss that or its implication.

Such interest in MHCs is good news for the manufactured housing industry.  Older people, often being careful with their assets, often have the money to purchase a nice manufactured home in one of these choice communities. This appears to be a segment of the population on which manufactured housing professionals can cultivate and depend upon. ##

Related Stories:

(Photo Credit: Sun Communities)

sandra-lane-daily-business-news-mhpronews-com-75x75-Article submitted by Sandra Lane to – Daily Business News – MHProNews.

What does MHARR’s Danny Ghorbani and MHI’s Leigh Abrams, Randy Rowe, Steve Adler and others have in common?

December 8th, 2014 Comments off

danny-ghorbani1st-president-manufactured-housing-association-regulatory-reform-mharr-credit=journalmfdmodularhousing-posted-dailybusiness-mhpronews-As was announced in a November Daily Business News  brief linked here, Danny Ghorbani, President and CEO of the Manufactured Housing Association for Regulatory Reform (MHARR) is retiring. Writing in The Journal, Danny shares a look back and ahead. He thanks Journal publisher Jim Visser, his industry friends, MHARR colleagues and others. His fare-thee-well was done with class.

What is news in his OpEd is the conclusion of his column, where Danny comes out in favor of a manufactured housing industry PR and marketing campaign.

Such a trans-industry effort has long been supported by a number of successful and notable corporate leaders among the ranks of MHI. Professionals like Leigh Abrams, Randy Rowe and Steve Adler are among dozens who have publicly called – thus far, unsuccessfully – for the industry to rally in support of an image campaign that would boost sales.

With so many industry leaders and professionals seeing the clear need for public education and a GoRV type of marketing, why has it not yet happened?

MHARR’s retiring CEO writes, “In my view, manufactured housing is a unique industry, blessed with hard-working men and women who are dedicated to building the most affordable, safe, efficient and state-of-the-art homes for American families – and the time has come for an aggressive campaign to spread the industry’s positive message nationwide.

What is not stated in Danny Ghorbani’s message on launching an industry image campaign is why he thinks such a campaign may not have worked before, but done properly, ought to be successful now.

He also said, “…MHARR continues to fight unfair discrimination against the industry, its products and manufactured homebuyers, and will never rest in its efforts to protect and advance the rights, interests and views of the industry and its smaller businesses. All along, our guiding principle has been – and continues to be — that regulated industries such as manufactured housing (and their consumers) do not beg for fair treatment, they demand it and fight for it.”

In a revealing moment, MHARR’s President Ghorbani stated, “To those critics, although we may disagree, and the battles have been hard-fought, we have always respected your views and you personally. We may disagree during business hours, but the disagreement is not and never has been personal. Outside of business hours and going forward we all are – and should be – friends.” For those who know Danny’s passion, this is classy indeed and has an echo in Tim Williams, 21st Mortgage CEO and MHI Vice Chairman who thinks the industry should look at itself like a fraternity.

As important as the Manufactured Housing Improvement Act (MHIA of 2000) is for manufactured housing, if MHARR’s CEO final call to action achieves the goal of a national image building/PR campaign that boosts new home production, that could be his most important legacy to the industry.

Once more, MHProNews wishes to extend to Danny, incoming president M. Mark Weiss and the members of MHARR best wishes during this historic transition for all involved. ##

Related OpEd column, linked here.

(Photo credit: The Journal of Mfd Housing)

Murex Properties CEO Steve Adler Rocks the House

December 5th, 2014 Comments off

steve-adler-ceo-president-murex-properties-manufactured-home-communities-senior-communities-daily-business-news-mhpronews-com-Customers come first. Starting with a resort-style level of maintenance, to adding amenities that meet the ever changing resident profile,” says Steve Adler, President and CEO of Murex Properties. Adler is the new Chairman of the National Communities Council (NCC). He is currently the most read article on MHProNew, in the exclusive A Cup of Coffee with…Steve Alder, linked here.

While acknowledging the importance of promoting legislative fixes to Dodd-Frank, which Adler says have a “strangle hold on our lenders and our home sales staff is paramount.” But he rapidly includes “Improving the image of our industry through a coordinated PR campaign and working to promote community living as one of the best forms of housing should be a focus.”

Adler includes insights on management, their operational philosophy and some of his own history and interests. The entire interview is found at the link above, or here. ##

(Image credit: MHProNews) 

Negative views about Manufactured Housing in the media – do we just expect and accept it?

December 4th, 2014 Comments off

manufacturedhome-credit=manufacturedhomelivingnews-com-posted-mhpronews-In a recent Question and Answer column in Maine’s Tri-Town Weekly,  a commentary by news writer John McDonald was published under the headline, DOWN THE ROAD A PIECE: On the move.  McDonald’s column was in reply to an email received from “Frank,” who wrote: “We moved here from a southern state where lots of people live in mobile homes or trailers. When grouped together, as they often are, the resulting community is called a ‘trailer park.’ You’ve probably read stories about southern trailers – the things that get banged around a bit every time there’s a hurricane or a tornado.”

McDonald’s article says as part of his reply to Frank, The idea of living in a real mobile home or trailer has never enjoyed wide acceptance among the majority, who prefer to live in what might be called immobile homes.

McDonald elaborated,Makers of “trailers” never liked the name, so they began insisting that their creations be called “mobile homes.” No matter what they were called, everyone knew they were still trailers. Then in 1980 Congress officially changed the name to “manufactured home.”  But, like I said, they’ll always be trailers to the rest of us.”

What the question and reply in Tri-Town Weekly demonstrates are some common attitudes found in the media and the public at large, well known to many in MH.

First, John McDonald is clearly a good writer and knows how to turn a phrase and be funny. But he’s not accurate in much of what he asserts as true. For example, MH industry veterans know that there have been no ‘mobile homes’ built in the U.S. since June 15, 1976. The 1980 date McDonald gives in his article is flat wrong.

‘Trailers’ are pulled behind cars or pickup trucks. In residential terms today a travel trailer is a common kind of RV. They are smaller and far lighter than an MH. By contrast, it takes special equipment to move even most pre-HUD Code mobile homes. Since houses built on site use trailers to haul their parts to location, does that make on site building a ‘trailer house’ too? Both MH and site built are ‘immoble’ once installed.

Modern manufactured homes can weigh 25,000 or more pounds per section. They use the same lumber, shingles, vinyl siding, appliances, etc. that conventional housing does. Because they travel down the road to their location, as Modular Lifesyles Vice President Steve Lefler has said, they are tougher. It is like going through an EF 1 tornado and an earthquake at the same time.

Properly installed, as the video linked below proves, modern MHs are stronger than conventional housing, not weaker.

Marty Lavin, community owner and industry expert, has told the industry not to be confused. The MH industry already has an image campaign underway; and it is the media’s campaign. This article is a reminder that media accounts are often not favorable.

Clearly McDonald and Frank are misinformed on almost every level. As they try to educate each other, neither one of them has the updated information about the Manufactured Housing Industry. Neither knows that some 22 million Americans live in communities and homes throughout the nation.

But McDonald and Frank are not alone.

Until the industry learns to pull together in a campaign like what Murex Properties’ Steve Adler advocates in a new interview – or what Chairman Randy Rowe of Green Courte Partners has called for in his 5 point plan – expect that every professional or organization should stand up and correct the media when they err.

The photo from Manufactured Home Living News at top comes from the #1 resource of its kind that has videos, news stories and photo galleries that dispel myths. These stories and videos are on subjects ranging from MH in hurricanes and tornadoes – or that manufactured homes are ‘only for the poor‘ – when in fact millionaires own them too.

Stereotypes and outdated perceptions keep manufactured homes from being accepted as mainstream housing. When will more people grasp what Mary McBrady of the Massachusetts Manufactured Housing Association has advocated, that industry professionals pull together to support the platforms that advance the true narrative of the industry? ##

Photo Credit: (MHLivingNews)

joseine-josie-thompson-writer-daily-business-news-mhpronews-com50x50-Article Submitted by Josie Thompson to- Daily Business News- MHProNews

Seniors facing crisis, states the Economist and Senior Housing…but what about MH?

December 3rd, 2014 Comments off

seniors-credit-expat-posted-daily-business-news-mhpronews-The nation’s faced many up and downs with the financial and economic crisis. Seniors are facing their own. Higher costs of living on a modest Social Security payment has forced many to plan sooner and add more to their retirement. Seniors are being forced to retire later compared to ten years ago. Senior Housing News tells MHProNews that a number of economic factors have stacked the odds against the abilities of today’s seniors to retire comfortably and successfully.

But there is a potential bright option for seniors with manufactured housing (MH). MH and Manufactured Home Communities (MHCs), such as those that Steve Adler led Murex Properties operates, have made it affordable and easier.

But how many seniors realize how beneficial the MH option might be?

As seniors plan for retirement the possibility of a failing economy and higher taxes has raised many questions, and for some, panic. The Economist  tells MHProNews  that the tax system also weighs more heavily on retired workers: in 1985 only 10% of Social Security recipients were taxed; now it is 37%. Medicare premiums are also rising.

Paul Bradley, president of ROC USA, tells MHProNews that a recent report by the Harvard Joint Center for Housing Studies says: Support services of the sort that some MHCs do deliver are too rare. We see informal support services — ride shares, home repairs, checking in, and snow removal — in many of the 55+ plus resident-owned communities with which we work.”

Neither the Economist and nor Senior Housing noted the MH option in their respective reports. Does this point to the need for what the new Chairman of the National Communities Council (NCC) says in his interview with MHProNews is needed by the Industry? Namely, a public PR campaign?

With over 10,000 seniors retiring daily, one out of ten buying a new manufactured home would boost MH sales by over 365,000 a year. When the MH industry is currently shipping is under 19% of that number.

See the exclusive Steve Adler interview at the link above or here. ##

(Photo Credit: Expat Living)

joseine-josie-thompson-writer-daily-business-news-mhpronews-com50x50-Article submitted by Josie Thompson to – Daily Business News – MHProNews