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What are the FACTS about Manufactured Housing Industry Traffic vs. Real Estate? MHVillage, MHProNews, Manufactured Housing Institute Data

May 3rd, 2018 Comments off

AlexaFactsManufacturedHousingIndustryTrafficVsRealEstate520x320

There are several kinds of webmaster tools data, and research services that measure website traffic.

 

A colleague of some competing trade media bloggers and publishers raised the question of traffic and site data  That source, an ally of several competitors, suggested that the Daily Business News publish a report.

This report is a response to that challenge.

Quoting a phrase verbatim from a much longer emailed message, “What you [MHProNews] probably don’t realize is, others – not me – track and report their findings to interested parties in the industry.”  Rephrasing, some are talking trash, claiming our traffic is lower then claimed, and there’s is higher. What that source politely told MHProNews is that we should “put up” more facts about our traffic claims.

That sparked a discussion that lead to the following report, which will begin with a broad look at how manufactured housing stacks up with mainstream housing.  Then, we will turn to a look at some specific manufactured home (MH) industry sites, including – but not limited to – MH trade media sites.

The topic is actually an important one for the manufactured housing industry’s understanding of itself, with respect to the broader housing market.

One more quick preface. Be it Google, Alexa, Webalizer, or whomever, the most accurate site data will always come from website tracking done at the server level.

 

Let’s dive into the data, from Alexa first – a popular website rank rating service, an Amazon brand – and then look at the third party data from Webalizer and MailChimp.

 

First of Two Data Set Reviews 

The data below will start with Alexa’s data on some conventional housing websites.

Zillow

ZillowTrafficMay32018AlexaManufacturedHousingIndustryDailyBusinessNewsMHProNews598x413

Realtor (NAR)

RealtorWebsiteAlexaManufacturedHousingINdustryDailyBusinessNewsMHProNews

National Association of Home Builders

2018-05-03_1442NAHBNationalAssocHomeBuilderTrafficAlexaDailyBusinessNewsMHProNews

NAHB data reflects longer engagement, but a higher bounce rate, than Zillow and Realtor, per Alexa.

Clayton Homes

ClaytonHomesAlexaManufacturedHousingTrafficData2018-05-03_1545ManufacturedHousingIndustryDailyBuisnessNewsMHProNews

Note that Clayton Homes trails all of the conventional housing sites above, in every category. That’s not unusual in manufactured housing, as a look at other site’s data confirms.

 

Sun Communities

2018-05-03_1555SunCommunitiesTrafficManufacturedHousingIndustryCommuitiesDailyBusinessNewMHProNews

MHVillage

MHVillageAlexaManufacturedHousingIndustryDailyBusinessNewsMHProNews600x480

MHVillage has its MHInsider as part of the main site, so there is no easy way to use Alexa data to determine that specific traffic. That said, the photo below of stacks of unclaimed MHInsider suggest their readership rate could be low.

 

MHInsiderManufacturedHousingINdustryDailyBusinessNewsMHProNews

One possible correction on a prior MHProNews report. Based upon anecdotal reports, including from Clayton Homes sources, the Daily Business News presumed that the Clayton Homes website may have more traffic than MHVillage. If the Alexa data is accurate, that would be in error. If so, the above serves to correct or clarify the record.  MHProNews strives to be factually accurate, and will always correct or flag when a statement, controversy, allegation, or concern raised may be in doubt.

 

Manufactured Housing Institute (ManufacturedHousing.org, MHI)

2018-05-03_1608ManufacturedHousingORGMHIManufacturedHousingInstituteDailyBusinessNewsMHProNews

The bounce rate, per Alexa, is more than double that of MHProNews. Engagement on MHI’s website, per Alexa, is low.

Some of the sites that follow, like the one above for MHI, have disclaimers from Alexa that say – “not enough data.” See an example, shown below.

2018-05-03_1421AlexaAboutNotEnoughDataManufacturedHousingIndustryDailyBusinessNewsMHProNews_

 

MHProNews.com (a.k.a. MHMarketingSalesManagement.com)

2018-05-03_1408MHMarketingSalesManagementAlexaMHProNewsManufacturedHousingProNews

Because Alexa has no tracking device authorized on our server, the best they can get is an estimate. The more specialized the site, the less accurate their estimated data is likely to be. That said, Alexa shows MHProNews traffic and engagement are higher, and our bounce rate lower, than other industry websites. FYI – the higher the bounce rates, like MHI has, means people don’t stick around. Webalizer data will demonstrate that the Alexa data is in fact too low.  Bounce rates are like a golf score, the lower the better. 

George Allen (Community Investor blog)

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MHReview (MHR)

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The traffic on MHReview is so low that it generates no Alexa estimate, as of this date.

American Housing Advocates

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AHA is seen by several of those who know about it as an MHI surrogate site.

 

Unpacking the Data

When a webmaster

  • has signed up a site for statistical ratings,
  • and if that data is collected from the server itself,
  • as logic suggests, that server-based data is routinely going to be the most accurate.

Outside measurements services that AREN’T based on the server are at best, estimates.  The more specialized the website, the more skewed that estimated data could be.

That said, the following data from Webalizer, which is server based data, becomes useful and meaningful.

Note that server based Webalizer reflects that MHProNews has more than double the page views vs. what Alexa estimated. This makes the points of server-based weblog generated data vs. estimates from a service, like Alexa.

 

The Alexa estimates reflects that MHProNews is well ahead of MHI in engagement.

MHI data, if they have given Alexa and/or others with the proper server access, may be accurate. But as noted above, the data from MHProNews is at best a third party estimate.  Server based data from Webalizer is thus going to be more accurate.

2018-05-03_1705WebalizerManufacturedHousingIndustryDailyBusinessNewsMHProNews

Webtech – Under the Hood

Getting a bit more technical.  MHProNews is a frankly complex site in terms of it’s structure. That goes back to the web developer, almost a decade ago and long gone, who designed the site for MHMarketingSalesManagement.com a.k.a. MHProNews. We’re not faulting anyone, just stating facts.  For example, there are a number of c-Panels, and numerous URLs, which have their own unique traffic counts.

While weblogs are generated automatically, gathering the data from individual c-Panels is a manual process.

So the data above from Webalizer represents only one c-Panel data source, not all of them. We don’t have time to gather all that data together for this article, but its important to note that the last time we did so, the final graphic was absolutely accurate, per third-party Webalizer data.  Webalizer tells us traffic is higher today than a year ago, so interpolating the data means that graphic is now an understatement of actual totals.

Mail Chimp

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The Bottom Line

MHInsider ™, the Manufactured Housing Institute, George Allen’s Community-Investor blog, ManufacturedHousingReview (MHR), AHA, et al do not reveal their news blog traffic data.

When MHI last published their data, MHProNews was over 500 percent higher than their self-reported traffic. While their website is ‘prettier’ today now then then, their low page per view and high bounce rate don’t suggest a reason to think that the spread between MHProNews and MHI are significantly different. We’ve grown, they may have too, but the spread is likely the same.

Alexa’s report of MHI’s high bounce rate, and low pages per visit speaks volumes.

Based upon known data, and visual evidence like what is shown below, all the evidence points to MHProNews being the runaway number one news source in the manufactured housing industry.

It’s interesting to note that Alexa’s estimate, and Webalizer both reflect that traffic on MHProNews is rising.

MHProNews56342Magazines32PagesEach2MillionPageViewsMastheadMHProNews

This graphic is about a year or so old, and was a composite of the various c-Panels at that time. Based upon Alexa’s estimate, and Webilizer’s data from only 1 cPanel – not all of them on MHProNews – the totals above are likely too low.

The bottom line is that the evidence strongly suggests that MHProNews is still the runaway #1 trade source in the manufactured home industry, and has been for several years. Our internal data shows traffic and our email list are both up from the same time, a year ago.

The data does matter, and the facts point to industry professionals and investors relying upon MHProNews for the most complete, independent, and trusted news.  ## (News, analysis, and commentary.)

(Third party images, and cites are provided under fair use guidelines.)

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.EmailedMHProNewsHeadlineNewsDailyBusinessNews

2) To provide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Resources

SoheylaKovachManufacturedHomeLivingNewsManufacturedHousingIndustryDailyBusinessNewsMHProNews-Submitted by Soheyla Kovach to the Daily Business News for MHProNews.com.
Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Governor Declares May 6th-12th “Manufactured and Modular Housing Week”

May 2nd, 2018 Comments off

GovDeclaresMay6-12ManufacturedModularHousingWeekDailyBusinessNewsMHProNews

Governor Kay Ivey has signed a proclamation declaring the week of May 6th through May 12th to be “Manufactured and Modular Housing Week.”

 

The proclamation was issued in recognition of the 50th anniversary of the signing of the national Fair Housing Act and the 49th anniversary of the founding of the Alabama Manufactured Housing Association (AMHA).

In a release to the Daily Business News about the Alabama Gov. Ivey’s declaration, the AMHA added, “We are grateful that Gov. Ivey has chosen to recognize our industry and the industry’s contribution to the state’s economy,” said AMHA Chairman David Brewer. “Our industry in this state creates thousands of jobs, pays millions of dollars in tax revenue and, most importantly, helps millions of people throughout the country achieve the American Dream of homeownership.”

One out of every six Alabamians lives in a manufactured or modular home,” said the AMHA to MHProNews.

Alabama also consistently ranks among the top four states in the nation for manufactured housing production. Alabama’s 13 manufactured housing plants create around 4,000 jobs, while thousands more jobs are created by the industry’s service providers, retailers, installers, community owners and finance companies,” per the AMHA.

Data from the Manufactured Housing Association for Regulatory Reform confirms the AMHA point.

MHARRTop10ManufacturedHousingProducingstatesDailyBusinessNewsMHProNewsAlabama’s manufactured housing industry also plays a role in responding to the nation’s natural disasters by providing temporary emergency housing.  Those HUD Code “FEMA units” are built at the request of the Federal Emergency Management Agency, for those who have lost their homes as a result of tornados, hurricanes and other natural disasters.

A lot of people don’t realize just how important Alabama’s manufactured housing industry is to our state and our country,” said AMHA Deputy Director Lance Latham. “This proclamation is a great way for us to raise awareness about our industry and the homes we build. We appreciate Gov. Ivey taking the time to recognize our industry and honor those who are involved in the industry or live in one of our homes.”

Manufactured homes are the only type of housing that is built to a national standard.

All manufactured homes must be built to construction and safety standards established by the national Department of Housing and Urban Development (HUD).

Manufactured homes are inspected by government-contracted personnel during construction.

All “manufactured homes that are installed in Alabama – including pre-owned homes – must be inspected by the state and meet the state’s federally-approved installation standards,” said the AMHA.

Along the coastal region of the state, manufactured homes must meet Wind Zone 2 standards, meaning they can withstand sustained winds of at least 100 miles per hour,” said the release, while the rest of the state is Wind Zone 1.

Manufactured homes are built using many of the same materials that are used in site-built homes.  That said, they “are less expensive because manufacturers save money by buying materials in bulk and building the homes inside a plant using a more efficient process that allows manufacturers to avoid costly weather delays and higher labor costs that can increase the price of a site-built home.”

Census Bureau data suggests that manufactured homes are about half the cost of conventional construction, on a per square foot basis, with land costs not included in either case.  ## (News, analysis and commentary.)

 

(Third party images are provided under fair use guidelines.)

Related Reports:

State Inspector Becki Jackson – Safety & Quality of Manufactured Homes

UltimateManufacturedHousingFactsDataInfographicNotMobileHomeTrailerHouseManufacturedHomeLivingNews

https://www.manufacturedhomelivingnews.com/the-ultimate-manufactured-home-industry-fact-data-and-insights-bullets-plus-at-a-glance-infographic/

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.EmailedMHProNewsHeadlineNewsDailyBusinessNews

2) To provide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

3) Marketing, Web, Video, Consulting, Recruiting and Training Resources

SoheylaKovachManufacturedHomeLivingNewsManufacturedHousingIndustryDailyBusinessNewsMHProNews-Submitted by Soheyla Kovach to the Daily Business News for MHProNews.com.
Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Manufactured Housing Industry Statistics and Fast Facts Reports 2007-2015

December 19th, 2016 Comments off
ManufacturedHousingIndustryStatistics2007-2015FastFactsReportSunshineHomeManufactturedHomes--credits-ManufacturedHousingIndustryDailyBusinessNewsMHProNews-

To see an article that explains the distinction between residential and ‘entry level’ or ‘shade and shelter’ HUD Code manufactured homes, click here. To see a video on that same topic, that includes a discussion of modular homes and appraisals, click here.

The Manufactured Housing Institute (MHI) has released a report, “Quick Facts Trends and Information About the Manufactured Housing Industry ” which includes key data and shows growth for the industry.

The report cites that manufactured housing provides a practical, viable and affordable housing solution for residents across a wide range of age, employment and household income demographics.

MHI-ManufadturedHousingIndustryFastFacts20161-PostedDailyBusinessNewsMHProNews

Graphics from attached report, credit: MHI.

Cost and size comparisons of new manufactured and single family site-built homes is also included, showing that manufactured housing is on par with site built housing in terms of quality and the ability to retain value.

MHI-ManufadturedHousingIndustryFastFacts20164-PostedDailyBusinessNewsMHProNews

Credit: MHI

Today’s manufactured homes have experienced a major evolution in the types and quality of homes being offered to buyers,” the report said.

Technological advances are allowing manufactured home builders to offer a much wider variety of architectural styles and exterior finishes that will suit most any buyer’s dreams, all the while allowing the home to blend in seamlessly into most any neighborhood. Two-story and single-family attached homes are but two of the new styles being generated by factory-built innovation. As a result, today’s manufactured homes are offering real housing options for the neglected suburban and urban buyers.

While the MHI report cites that buyers can save ten to twenty percent per square foot compared to conventional site built homes, data from the U.S. Census Bureau provides conflicting data on the matter, showing a more significant cost savings.  The Census Bureau data should be understood as correct on that specific point.

The report from MHI is linked here, and the data from the U.S. Census Bureau is linked here.  ##

(Image credits are as shown above.)

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RC Williams, for Daily Business News, MHProNews.

Submitted by RC Williams to the Daily Business News for MHProNews.

Manufactured Home Production Continues to Rise

September 6th, 2013 Comments off

According to statistics gathered on behalf of the U. S. Department of Housing and Urban Development (HUD), manufactured housing production rose in July, 2013 to 4,793 HUD Code homes, an increase of 13.5 percent over the 4,221 homes produced in July, 2012. The Manufactured Housing Association for Regulatory Reform (MHARR) reports industry production through July, 2013 equals 33,926 homes, an increase of 6.2 percent over the 31,936 manufactured homes produced for the same period in 2012. As MHProNews has learned, Texas continues to be the largest shipment state.

(Photo credit: Wikipedia–manufactured homes ready for shipment)

Manufactured Housing Production Rises in June

August 2nd, 2013 Comments off

Statistics from the U. S. Department of Housing and Urban Development indicate production of manufactured homes in June hit 5,388 homes, 5.1 percent over the 5,075 homes produced in June of 2012. Production for the year stands at 29,133 homes, similarly a 5.1 percent increase over the 27,715 for the same period last year. As the Manufactured Housing Association for Regulatory Reform (MHARR) tells MHProNews, Texas continues to lead all the other states in shipments by a long shot.

(Photo credit: Wikipedia–manufactured homes prepared for shipment.)

Last Day for TexasMHA Board Nominations

July 10th, 2013 Comments off

The Texas Manufactured Housing Association (TMHA) sends a reminder that nominations for the TMHA Board of Directors are due by 5 PM today, July 10, 2013. The two-year term requires four board meetings a year. Postmark, fax, or email your nomination form to caitlin@texasmha.com. Or call (512) 459 1221. Texas continues to far outnumber other states in shipment of HUD Code homes since the rebound of the industry in Aug. 2011, with 19,143 homes through May 2013. As MHProNews has learned, the next three states on the list—LA, FL and AL—account for 17,060 homes during that same period, according to Dept. of Housing and Urban Development (HUD) statistics.

(Image credit: Texas Manufactured Housing Association)

Manufactured Housing Production Increases in May

July 3rd, 2013 Comments off

The U. S. Department of Housing and Urban Development (HUD)’s statistics reveal manufactured housing production rose in May, 2013 to 5,622 homes, an increase of 7.8 percent over the 5,211 HUD Code units produced in May of 2012. As the Manufactured Housing Association for Regulatory Reform (MHARR) informs MHProNews, total production for 2013 has reached 23,795 HUD Code homes, a 5.1 percent increase over the 22,640 homes for the same time period in 2012.

(Photo credit: Chris Butler/idahostatesman–Delores Loredo nailing a roof on a manufactured home in Nampa, Idaho.)

April MH Production Rises

June 3rd, 2013 Comments off

The Manufactured Housing Association for Regulatory Reform (MHARR) informs MHProNews the Dept. of Housing and Urban Development (HUD) statistics reveal production of manufactured homes in April rose 14.7 percent over April 2012, 5,313 homes over 4,630. Total production for the year equals 18,173 homes, an increase of 4.2 percent over the 17,429 for the same time period last year. The increase reverses negative growth in March (-4.3 percent) and +0.1 percent in February, 2013.

(Photo credit: Wikipedia–manufactured homes ready for shipment)

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MH Production Holds Steady

April 4th, 2013 Comments off

The Manufactured Housing Association for Regulatory Reform (MHARR) reports  statistics from the Dept. of Housing and Urban Development (HUD) reveal production of HUD Code manufactured homes hit 4,151 units in Feb. 2013, six more than the 4,145 in Feb. 2012. Total industry production for 2013 is 3.2 percent higher than for the same period last year, 8,393 over 8,128. As MHProNews has learned, Texas continues to lead as the top shipment state, followed by Louisiana, Florida, Alabama, and North Carolina.

(Photo credit: Riley Transport)

MH Distinction Solved

January 31st, 2013 Comments off

Following-up on a story from this morning regarding housing statistics distinction between manufactured homes and mobile homes in Morgan County Colo., apparently an MHC closed and special dispensation was given to the residents who owned pre-HUD Code homes to relocate elsewhere in the county. fortmorgantimes news editor Dan Barker tells MHProNews, “The county has always required permits for mobile homes and manufactured homes when they are put on a site. Part of that is simply zoning issues. The permit is about allowing them to be situated in a particular place.”

(Photo credit: Wikipedia)