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Posts Tagged ‘Size’

In Manufactured Home Marketing, Size and Results Matter!

March 1st, 2019 Comments off

 

InManufacturedHomeMarketingSizeResultsMatterDailyBusinessNewsMHProNews

What follows are just the facts about our reader engagement per third-party Webalizer from the top 2 of several URL/cPanel accounts for Business to Business (B2B) focused MHProNews.com.

 

  • Year over Year (YoY), traffic on MHProNews has doubled.
  • Pageviews: 15,516,004.
  • Total Visits: 3,168,015.
  • Average page views per visit: 4.89770534546, or just under 5 pages per visit.

The Manufactured Housing Institute (MHI) says that there are some 40,000 full time equivalent professionals working in manufactured housing. B2B focused MHProNews has said for years that their estimate appears to be low for several reasons.

Cavco Industries recently published a higher estimate recently, which confirms MHProNews’ point.  Rephrased, MHI’s own member disagreed with the data claimed by MHI.  Note that MHI’s chairman is Cavco’s Joe Stegmayer.  Will someone explain how that works, please?

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Cavco estimates there are some 75,000 full time employees (FTE) working in manufactured housing. That sounds far more realistic than MHI’s claim of only 40,000.  Shown under fair use guidelines for news media.

 

That said, the MHProNews readership engagement data from the top 2 cPanels on our site would be like reading 40,406 magazines 32 pages in length, from cover-to-cover.

There is nothing – no one source – in manufactured housing that even comes close to the engagement found on MHProNews.  A client company which has advertisted with others in our industry did a head-to-head tracked comparison of results between this platform and others in manufactured housing.  Per that source, he said there was no contest. MHProNews blows the others away in what matters the most. Results.

Its only logical.  We have more traffic.  We have more content. Our content is business daily, plus weekend content too. Note that we don’t ask sponsors to endorse our content.  There is no need for an advertiser or a publisher to do so.

Marketers want to expose their products and/or services to the widest possible qualified audience.  That professional – B2B – audience is MHProNews.

 

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Shown under fair use guidelines for news media.

 

As noted, only MHProNews publishes numerous articles as a business daily, with weekend reports too. Others are monthly, or whenever.  One industry publisher just announced this week that it is going from a monthly to a quarterly.

 

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Shown under fair use guidelines for news media.

 

MHInsider has been shown repeatedly to have a similar, but different challenge to what MHR has.  MHInsider just isn’t popular with readers, based upon the visual evidence shown below, plus third-party ‘inside’ information.

 

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George F (F?) Allen is one of the contributors to the MHInsider, so of course it is an Allen approved publication. Allen, it will be recalled, urged his readers to ‘boycott’ MHProNews.  Why?  The photo above is from the last day of the Tunica Show, and the other racks looked the same. Little or no magazines have been picked up.  What good are ads in a magazine that either goes out late, or doesn’t get much readership?

 

Plus only MHProNews has a sister trade-media site that is B2C focused on the general public, Manufactured Home Living News or MHLivingNews.com.  Those stats are a separate topic, for another time.

 

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No one provides more transparency than MHProNews when it comes to trade readership engagement data. Note that for whatever reason, our site has taken a dip since Allen’s call for a boycott. That said, we are still up over 100 percent in readers from a year ago, and pageviews are up some 300 percent. Meanwhile, others languish. Who are you going to call for marketing? Big #1 MHProNews – or those who are proven to fail by comparison?

 

The Future Is Now

MHProNews has dozens of URLs, with various levels of more modest traffic than the two that are reported above.  Rephrased, our traffic is higher than what’s shown. But some would ask, why have more URLs at all?  Each URL or web address exists for focused topics.  Rephrased, MHProNews could broaden its outreach to other segments of affordable housing, factory built housing, plus related investing, in reasonably short order.  We’ve prepared for the future.

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

 

For those who want to grow, the future is now.  There are several business development options that MHProNews provides.  Want B2B or B2C growth?  Click here to learn more.

That’s tonight’s installment of manufactured housing professional’s focused “Innovation – Information – Inspiration for Industry Professionals” © where “We Provide, You Decide.” © ## (News, analysis, commentary.)

 

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To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line.

NOTICE: You can get our ‘read-hot’ industry-leading emailed headline news updates, at this link here. You can join the scores who follow us on Twitter at this link. Connect on LinkedIn here.

NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two browsers do.

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

1) To sign up in seconds for our MH Industry leading emailed news updates, click here.

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To see a sample of our emailed news update, click here. To sign up for the factory-built home industry’s #1 headline news, click here or the graphic above.

2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.

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SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

 

 

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Manufactured Homes Knock Tiny Homes Down to Size

April 13th, 2017 Comments off
ManufacturedHomesKnockTinyHomesDowntoSizecreditStanwoodCamanoNews-postedtothedailybusinessnewsmhpronewsmhlivingnews

Kerstin Gillespie’s manufactured home. Credit: Stanwood Camano News.

While “tiny homes” may be all the rage, more and more people are finding that the real value is in a tried and true model.

According to the Northwest Housing Association (NHA) in Olympia, Washington, more and more people who look at tiny homes as an option have discovered manufactured housing not only offers affordability, but also meets meeting zoning, building and life safety standards that many tiny homes do not.

My home is really cute,” said Kerstin Gillespie of Allyn, Washington. She purchased a 586-square-foot manufactured home, placing it on family land to live in while she attends graduate school in nearby Tacoma.

Inside it has 9-foot ceilings, lots of windows and lots of light. I went with a manufactured home because I’d had a good experience buying one before and knew I could move in quickly and get more home for the money.”

Gillespie was able to customize her home, an option that often gets lost among the stereotypes surrounding “mobile homes” or “trailer parks.” HUD Code homes must be at least 400 square feet. The houses compete favorably with the cost of tiny homes; their lower price reflects the efficiencies of being factory built.

Per Stanwood Camano News, unlike tiny homes, which are still struggling with state and local regulations, buyers of manufactured homes generally avoid building code and zoning issues in Washington State, as it passed a law in 2005 preventing cities from discriminating against these manufactured homes.

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The inside of a Fourleaf Properties manufactured home in Dallas, Texas. Credit: Candy’s Dirt.

Manufactured homes are built to a national code that ensures homes meet basic structural, safety and energy standards,” said Craig Sedlacek, the program manager for the Factory Assembled Structures program at the Washington State Department of Labor & Industries. The organization conducts building inspections for manufactured homes.

There’s no real definition for a tiny home. It might be built to a local code, a recreational vehicle (RV) code or no code at all. It’s important for buyers to understand what standards a home is built to before they buy it.”

Sedlacek also points out that the standards cover important questions about where a home can be located and whether it meets health and safety standards.

One big trend we are seeing is an increased demand for smaller, well-designed floor plans,” said Kevin McShane, sales manager for the Fleetwood Homes plant in Oregon.

The tiny home term is used a lot, but we find that homes under 300 square feet are too small for most people. Floor plans with 500 to 1,000 square feet of living space are now about a third of our business and growing.”

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MHProNews and MHLivingNews have covered the “tiny home” movement extensively, including the potential for big legal trouble for owners and a detailed side-by-side comparison with manufactured homes, highlighting function and value versus fashion.

 

(Image credits are as shown above.)

 

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RC Williams, for Daily Business News, MHProNews.

Submitted by RC Williams to the Daily Business News for MHProNews.